Performa No-09

Faculty Resume
Name Maaz Zafar Cheema
Maaz.zafar@lbs.uol.edu.pk
Personal Mobile No. 0314-5282016

Experience Designation Institute No. of Years

University Of Lahore, Gujrat
Lecturer Campus 1
Corporate Account
Executive Megaplus Pakistan 8 Months
Takaful Consultant Pak Qatar Family Takaful 1
Honor and Awards N/A
Memberships N/A
Post Graduate Students 20
Undergraduate Students 100
Honour Students N/A
Service Activity N/A

Brand Management and How different Brand elements affect

Brief Statement of Research Interest Brand Identity

Publications
“Effects of TV advertisement on children
buying behavior and the moderating role of
parental influence” 2nd International
Multidisciplinary Research Conference, Uol
Gujrat 2016.

“The upshot of Mobile Advergaming on

Students Academic Performance” 20th
National Research conference, SZABIST
Islamabad 2017.

Research grants and Contracts. N/A

Other Research or N/A

Creative Accomplishments
Selected Professional Presentations N/A