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This paper aims to explore the benefits of church attendance to millennials through an integrative
approach using both industrial organizational psychology and religious psychology. The
millennial generation consists of individuals born between 1982-2004. This age group is vital to
today’s society because they are both this country’s present and future. Through the optical of
religious psychology, the group therapy dynamic and its importance will be explored. Such
practices influence a sense of individual belonging while still understanding the importance in
the strength of groups. Industrial organizational psychology will be used to explore how to
the millennials because they are the future leaders of the United States. With the combination of
industrial psychology and religious psychology we will attempt to understand the importance of
unity within a society and an increase of altruistic behaviors through church attendance.
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The millennial generation consists of individuals born between 1982-2004. This age
group is vital to today’s society because they are both this country’s present and future. Through
the optical of religious psychology, the group therapy dynamic and its importance will be
explored. Such practices influence a sense of individual belonging while still understanding the
explore how to increase and maintain membership. Understanding these characteristic changes is
important to the millennials because they are the future leaders of the United States. With the
the importance of unity within a society and an increase of altruistic behaviors through church
attendance.
Attachment theory, explained by John Bowlby, is the natural connection between mother
and infant that evolved through a motivational system to ensure the survival of the infant (1969).
It was argued that given the proper environment, a set of behaviors will develop that either
maintains or discourages proximity to the caregiver (Bowlby, 1984). This contact comfort, as
Harlow defines it, can be displayed through church attendance (1958). The application of
Attachment Theory to religion describes God as a security net and hand of comfort to those in
need. Having a secure attachment to God is shown to lower levels of loneliness, higher life
satisfaction, and higher self-esteem (Harlow, 1958). This information provided will ensure that
the leaders of tomorrow (millennials) are well equipped to handle the allostatic load that is
inevitable in life.
Religious Health
Current research of religious psychology has continuously argued that adults who
actively participate in religion (displayed as church attendance) are generally healthier than the
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non-religious group. Silton, Flannelly, Galek, and Ellison (2014) found that the belief in a
benevolent God had a healthy association with psychiatric symptoms such as social anxiety (b =
and Mirtcheva (2012) also studied the positive association between religion and the
psychological health of children. Chiswick and Mirtcheva (2012) found that children between
the ages of 6-19 who viewed religion as very important displayed better overall health, both
physical and mental, than those who viewed religion as not important (5.5 % points, p<0.05).
Likewise, results showed that those who attended church at least once a week had better overall
health (physical and mental) than those who attended church less frequently (4.0 % points,
p<0.05 for 6–19-year-old children and 9.3 % points, p<0.01, for 12–15-year-old children)
(Chiswick & Mirtcheva, 2012). The study yielded that religion creates a mentally healthy
environment for children during their most important developmental stage in life (Chiswick &
Mirtcheva, 2012). Some religions have ideas that encourage healthy behaviors by discouraging
unhealthy behaviors, such as risky sexual behavior, smoking, and consuming alcohol. Although
the study did focus on more specific testing of religion, the results yielded that the religious
edifice could be used as a venue for coping using social support from those with similar interests,
which one may otherwise not seek outside of his home (Chiswick & Mirtcheva, 2012).
Attending church service takes place in a group setting that encourages a positive
groupthink which in turn promotes an increase in prosocial skills. In 2004, Sosis and Ruffle
found that individuals with a church home tend to be more prosocial than those without. They
also found that a collective worship experience enhances prosocial skills when comparing
religious females to secular males (p=.055). A similar study conducted in 2016 tested the
prosocial and motivating actions found within an individual presumed to be associated with
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Christianity. In this study, Rozycka-Tran (2016) put the Good Samaritan fable to the test. The
Good Samaritan fable embodies the golden rule love thy neighbor. This fable paints a picture of
two individuals who are known to dislike each other, an injured Jew and a Samaritan. The moral
of the story calls for one to extend the definition of “neighbor” from his confined living space to
anyone he may come across. This study replicated the Good Samaritan interaction by examining
(2016) studied the preconceived notions and the effects of in-group and out-group helping
behaviors to determine whether religion increases compassion and motivates one to help others
because it is right, as with the Good Samaritan act, or because they are similar to their own in-
group. By measuring reaction time, Rozycka-Tran tested whether bystanders would use religious
identities to influence both their helping actions (helping a stranger in need) and submissive
The first portion of the experiment used a seemingly crippled female using crutches who
was traveling by train wearing clothes that represented three different religious groups. The
wearing a hijab, and an atheist (out-group) represented by wearing a shirt with the word God
crossed out. The helping action was measured based on whether or not anyone gave up their seat
to the handicapped individual. Findings from the experiment concluded that religious people
tend to be more prosocial when the person in need of help is similar to themselves (Rozycka-
Tran, 2016). The differences were measured using the nonparametric Kruskal-Wallis test.
Results displayed that a seat was given to the Christian nun (53.4) more frequently than a
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Muslim (41.8) and an atheist (33.7) (Rozycka-Tran 2016). The results suggest the idea that
religion prompts an individual to be more prosocial towards an in-group member (Preston and
Ritter, 2013).
Although Rozycka-Tran (2016) showed that the in-group effect elicits a certain
favoritism, it is also shown that participating in the active process of religion (attending church)
provides individuals with a belief system that is accompanied by a custom of social norms that
leads to better mental health (Bruce et al., 2017). Bruce et al. (2017) studied that allostatic load
which is the repeated disturbances to psychological health in one’s daily life. In the study, the
frequency of church attendance (number of days per week) was not significant. However, when
comparing those who attended church on a low frequency (number of days) to those who do not
attend, non-church goers displayed higher indicators of stress or allostatic load scores (p=.008).
The psychological habit of preferring an in-group member should not just be written off
as habit, but should be looked at as a moral standing that is linked to one’s narrative identity. The
narrative identity is the picture that one paints about himself to the world. A religious edifice
helps to tell the story of what you represent morally. Such morals include, but are not limited to,
caring and helping, as shown in Rozycka-Tran’s (2016) study. Religious communities create an
atmosphere that stimulates such moral development, which is also important to youth when
crucial turning point for religious development (2010). During this stage of life, a child is faced
with the opportunity of making his own decisions about the many attachments available
regarding his social life. Desmond et al. conducted a study that focused on the change of
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religiosity from adolescence to young adulthood (2010). Results indicated that self-measured
importance of religion is related to frequency of church attendance. Using the growth curve
model, service attendance and the importance of religion was evaluated over an eight-year
period. A decrease of church importance (M = –.064, p < .05) and subsequent decrease in
attendance (M = –.585, p < .01) was shown in the adolescence who reported a high church
attendance in the beginning of the eight years (Desmond et al., 2010). Results also indicated that
a more frequent church attendance in adolescence was associated with stronger moral beliefs (-
.108) such as honesty and responsibility when faced with peer-pressure (Desmond et al., 2010).
Another important turning point in an adolescence life is when the family attachment
decreases, and peer attachment increases. During this time, a child is in danger of facing a
problematic period that will be matched with the hardships of peer-pressure. Peer-pressure itself
can take a mental toll on an individual who is not equipped to handle such difficulties. Through
the evaluation of the religion-health relationship, research has found a link between religion and
alcohol and tobacco use. Amoateng, Setlalentoa, and Udomboso (2017) examined if individuals
who actively participate in religion, displayed as church attendance, would be less likely to
smoke tobacco and drink alcohol than those who do not attend church. Results showed that
church attendees with regular attendance (at least once a week) are less likely to drink (males=
0.787, females= 0.768) (Amoateng, Setlalentoa, and Udomboso, 2017). Also, results indicated
that there is a negative association between church attendance and drinking alcohol for males (-
0.198) and females (-0.225) (Amoateng, Setlalentoa, and Udomboso, 2017). The same negative
correlation was shown when church attendance was compared to smoking (males -0.416 &
females -.0238) (Amoateng, Setlalentoa, and Udomboso, 2017). Although this study used self-
report measures, which allows self-report bias, the information is still vital to millennials. The
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research showed that there are multiple benefits of attending church, yet, the numbers still show
Van der Merwe, M. C., Grobler, A. F., Strasheim, A., & Orton, L. (2013) stated that
church attendance is on the decrease in the Western world. The Pew Forum of 2013 calculated
that three out of ten adults (29%) when asked about church attendance, reported seldom
attendance or never attended at all (Pew Forum, 2013). With millennials becoming less involved
and more distracted, the church is fighting to hold the attention of the coming world. Previous
research has shown that there is a pattern, which indicates high church involvement in childhood,
but less involvement during adolescence (Van der Merwe, et al., 2013). The study conducted by
Van der Merwe, et al. used a convenience sample collected from three different churches
selected from Pretoria and Johannesburg. The survey used participants that reported 60%
attended church service once a week, 25% attended at least three times a week, 6% attended less
than once a month and the remaining is unreported (Van der Merwe, et al., 2013). In order to
improve attendance, one must examine why the current attendees are still present.
A child’s religion is predetermined by his parent but that is not enough to make him stay.
Consequently, through Van der Merwe, et al.’s (2013) research, it was discovered that when an
individual decides to leave the church it is during adolescence and young adulthood. The
research conducted proposes a church marketing concept that is nothing new to religious
psychology. Instead, this concept shows how to offer an intangible product that is pleasing to
Using a seven-point Likert Scale, Van der Merwe’s study focuses on the effect of the
servicescape and how it can effect the consumer’s experience in the environment. A servicescape
is defined as the physical environment, in this case a church, in which a service provided is
intangible (Van der Merwe, et al., 2013). Although marketing a church is a challenging task, it
was proposed that both the physical and non-physical cues in the servicescape of the church
could possibly encourage young adults to return to the fold. As a non-profit organization, a
church does not focus on monetary gain. Instead, the number of members determines the
religious organization’s wealth, which is one reason why the numbers are important. Van der
Merwe et al. found that music, symbols, and design are perceived to be just as important to the
Although there is no right or wrong way to praise or worship, millennials still seem to
have a preference. Van der Merwe, et al. (2013) found that music creates an environment of
enjoyableness and likeability through the tempo and volume of the music. Music is perceived to
be a form of communication between the verbal and non-verbal experiences of man and God.
Music can be linked to memory and even alter ones’ mood. Outside of worship, tempo and
volume creates a world of encouragement for shoppers, a realm of learning through stimulation,
and even adrenaline for the competitive. The results of the study suggest that the preferred
church music of the millennial generation should be mentally stimulating modern music that is
both loud and surprising (means above 5). Van der Merwe, et al. (2013) suggests that millennials
are more particular and critical about music because it is so easily accessible. Thus, the
generation has created a distaste for unfavorable music and chooses to avoid it altogether. Good
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music, on the other hand, enhances the religious experience and encourages involvement and
Signs and symbols are another important attribute in the decision-making process of
whether to continue attending church or not (Van der Merwe, et al., 2013). The survey conducted
shows that millennials prefer modern art that is sophisticated, colorful, and inspiring when
looking for symbols in the religious organization (Van der Merwe, et al., 2013). The combination
thereof creates a warm and welcoming environment that is inviting to the individual. According
to Van der Merwe, et al. (2013) results also show that the most desired layout creates an idea of
community that is comfortable, inviting, artistic, and uncluttered (means above 5). Van der
Merwe, et al. infers that the reason these are preferred attributes is because it mimics the
Although Van der Merwe, et al. (2013) provided research with positive insight, the
research has a few limitations. The participants were selected using a convenience sample of
only young adults found in a church. The convenience sample excludes the variation that would
usually be seen in a normal population. Despite the few limitations of this study, this research
shows the importance of symbols and layouts to millennials and their finding of a church family.
Even more importantly, millennials are attracted and kept by the music heard in the edifice.
Although in a western society, the young adults are intrigued by the musical and artistic
feel of a church, it wasn’t explored whether that is enough to make them remain an active
member in the church. Participation is a vital aspect to the worship experience; therefore,
attendance is an important variable to pay attention to when examining religiosity. Hui, Lau,
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Lam, Cheung, and Lau (2015) explored why some eastern Christians may stop attending church,
not settle on a particular church home, or may even leave their faith altogether (2015).
Stability of Attendance
worship service, which usually strengthens a church or congregational identity. Those who
attend church regularly are split up into two categories: believe and belong, and believe without
belonging (Hui et al., 2015). Irregular church attendees are also viewed on two dimensions:
converted and have never joined, or converted and have unstable attendance (Hui et al., 2015).
The second variable of the study focused on the stability of attendance verses the exit rate of
members. The instability is defined as those who have not attended church in the last four weeks
(as cited in Hui et al., 2015). Hui et al. (2015) did take into consideration however, that church
attendance could be affected by some unforeseeable event, such as sickness or the need for
readjustment with a new schedule. Exiters, also known as unchurched Christians, are members
doctrine, and associated faith (Hui et al., 2015). Church attendance was used as a predictor for
who will remain steadfast and who will leave their faith, which can also be translated as
agreeableness (SD = .49), emotional stability (SD = .76), values of conformity (SD = .82),
tradition (SD = .99), and benevolence (SD = .55). The study also found that congregants of
smaller churches are more likely to leave the religious edifice as opposed to those who attend
larger ones (Hui et al., 2015). Two of the main findings of Hui et al.’s (2015) study are that those
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who attended church more frequently displayed higher levels of agreeableness and
conscientiousness, and that unchurched Christians displayed low levels of extroversion. Lower
levels of extroversion are associated with less engagement in prosocial behaviors. Agreeableness
to be the drive that encourages one to continue the routine of going to church (Hui et al., 2015).
This study was the first of its kind to use such a large sample to interpret data. Unfortunately, the
information provided was collected using self-reports, which allows self-report bias. Also, the
gathering of participants was not collected using random sampling, which does not properly
depict a sample.
interactions within a community. Unfortunately, the study did not examine whether increased
With depression ranking as number four on the list of most common disabilities, it is no
surprise that many scientists have wondered why depression is so prevalent in today’s society
(Hudson, Purnell, Duncan, and Baker, 2015). Hudson et al. examined this connection between
religion and depression amongst the African American and European American societies (2015).
It was shown that African Americans had lower odds of depression (OR 0.54) than European
Americans (Hudson et al., 2015). Also, in a study conducted by Holder, Coleman, and Wallace
(2010) it was argued that religiosity and happiness show no significant difference whether the
connection to a higher deity is personal (showing value or meaning in his own life) or communal
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(quality of inter-personal relationships). However, when children (ages 8-12) were asked
questions about attending church and their personal connection with God, meditating and
In 2009, Chatters, Taylor, Bullard, and Jackson tested whether these differences would be the
same across cultures and the effect on mental illness. With over two-third (68%) of respondents
reporting that they are official members of their chosen religious edifice, none of the regression
models indicate European Americans reporting higher levels of religiosity (Chatters et al., 2009).
The results showed that African Americans are at a higher risk to suffer from physical health
ailments, such as high blood pressure, than European Americans, but European Americans are
more likely to suffer from mental illnesses, such as depression (Chatters, Taylor, Bullard, 2009).
Although a correlation was found between mental health and religious variables (r= .10, p
< 0.0001), the physical act of religiosity is displayed by attendance and is not related to one’s
inward connection to a higher deity or God (Hackney and Sanders, 2013). On the contrary,
although the cause is unknown, research shows that there is, in fact, a correlation between the
physical (health) and inward act of religion displayed through attendance. Through depression
and religiosity (church attendance) and religiosity and overall mental health the importance of
attending church is evident (Hudson et al, 2015). In 2012, Reese et al. discovered that attending
church is associated with lower levels of depression. In the study, African Americans reported
higher levels of religiosity, and in turn, they have a statistically significant lower chance of
suffering from depression than non-Hispanic whites (10.1% vs. 15.4%; p-value <0.05).
Though the findings of this study are significant, there are a few limitations. The
definition of religiosity is subjective and varied depending on the context. Also, the cross-
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sectional design of the study did not allow for the examination of depression to be tracked over
time.
Application of Research
properly access the organizational change that needs to be made. Therefore, the information
provided by the studies mentioned could give insight on what attracts a millennial. When
marketing a religious edifice to millennials, it should be taken into account that the design of the
religious edifice, including signs, symbols, and music is of major importance (Van der Merwe, et
al., 2013). Research shows that millennials prefer a musical environment that is mentally
stimulating through modern music that is both loud and surprising (Van der Merwe, et al., 2013).
The millennials also seem to have a preference for modern art that is sophisticated, colorful, and
inspiring (Van der Merwe, et al., 2013). The religious edifice should also be free of clutter, have
a comfortable and inviting feel, and include an artistic look in order to create a welcoming
environment (Van der Merwe, et al., 2013). Although the preferred structural design of an
environment is not a one size fits all, one should consider that the design is important because it
can change feelings of frustration into feelings of calmness. The information collected regarding
what is attractive about the layout and design of a religious edifice could be used to increase
church attendance. Thus, when marketing to millennials, the most effective layout for a church
edifice, his attendance could potentially stabilize which can be translated as commitment. The
studies provided describe the many ways regular church attendance (once a week) can improve
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both physical and mental health. Millennials can use an increase in church attendance to decrease
mental illness. Participants showed that a regular church attendance could help decrease major
illnesses such as depression and social anxiety (Hudson et al., 2015) (Silton et al., 2014). A
regular church attendance is also shown to increase prosocial skills through a positive groupthink
(Sosis & Ruffle, 2014). An increase in prosocial skills can help an individual succeed in the
workplace and in intrapersonal relationships in his daily life. Through an increase in church
attendance millennials will be able to create and maintain stronger relationships with groups
outside of his immediate family and may even be able to mend broken ties. The religious edifice
also offers an opportunity for individuals to nurture friendships by prompting the evolution of
social ability.
Previous research has questioned if religion could be a shield and protector against
mental illnesses. These studies show that a religious affiliation can help abate mental illness.
edifice and the benefits to both the physical and mental health of an individual. Results show that
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