ASSIGNMENT OF SPECIALIZATION

RETAIL MANAGEMENT

NOTE: All questions are compulsory.

MBA 536 (GROUP DYNAMICS)

Q-1. Describe the Characteristics of a Group?
Q-2. What is group cohesiveness?
Q-3. What is classical approach of group cohesiveness?
Q-4. Discuss about various Stages of Team Development.
Q-5. Describe Expectancy Theory of Motivation. What is the role of Behavior modification in job performance?

MBA 537 (RETAIL MARKETING MANAGEMENT)

Q-1. Discuss the salient characteristics features of retailing.
Q-2. What are the key issues facing the Indian retailers?
Q-3. Discuss the different types of stores layout and explain where it is suitable.
Q-4. Elucidate the strategies available to the retailer to manage service quality.
Q-5. Explain the role of supply chain and logistics in enhancing the customer satisfaction.

MBA 538 (PRODUCT AND BRAND MANAGEMENT)

Q-1. Discuss how sales forecasting is helpful for new or old business.
Q-2. What is product life cycle? What are its characteristics?
Q-3. What is Brand Extensions? Discuss Brand Extension is important.
Q-4. What are brand extensions? Discuss Brand Extension is important.
Q-5. What is brand positioning? How are particular brands positioned in the Indian market?

MBA 539 (PURCHASING AND STORE KEEPING)

Q-1 Define storekeeping. What are the objectives of storekeeping?
Q-2. What are Consequences of Poor Storekeeping?
Q-3. What are the functions involve in purchasing?
Q-4. What are the advantage and disadvantage of Centralization of purchasing?
Q-5. What is Purchasing and Manufacturing collaboration?

MBA 540 (LOGISTIC MANAGEMENT)

Q-1. Discuss about the marketing perspective of logistic management?
Q-2. Explain the process of measuring service quality in logistic.
Q-3. Explain what is meant by the term value in a supply chain?
Q-4. What are the Advantages and Disadvantages of Partnerships?
Q-5. What should be the characteristics of supply chain manager of the future?

MBA 541 (RETAIL SALES TECHNIQUES & PROMOTION)

Q-1. Describe the process of measuring effectiveness of advertising.
Q-2. What are the marketing objectives of FMCG firms?
Q-3. What are the major elements of promotion mix?
Q-4. Explain the meaning and importance of Customer relationship management (CRM)?
Q-5. Explain the different tools of price promotions

MBA 542 (DIRECT AND NETWORK MARKETING)

Q-1. Discuss the scope of direct marketing business?
Q-2. Discuss about causes of development in direct and digital marketing?
Q-3. Discuss in detail the six market models of network marketing.
Q-4. Describe the process of Measuring and Managing customer Satisfaction.
Q-5. Discuss about the importance of Data Protection and Privacy.