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Sweta Srinivasan, SPR E : sweta82@gmail.

com

CAREER SUMMARY
A result oriented professional with over 10 years of experience in Fashion Ecommerce, Beauty, Skin care and
Retail Sectors, seeking to leverage on my skills in the areas of Operations, Process Excellence, Product and
Project management. I am a successful cross-functional communicator, with extensive experience of building
trust with stakeholders. I believe in Participative Management style which has helped me in successfully
engaging and leading teams across organizations while managing change.

FUNCTIONAL EXPERTISE
 Process & Operational Efficiency Management  E-commerce Channel Setup & Management
 Project Management  P & L Management
 Sales Operations & Product Management  Business Development
 Retail - Multi Store Operations  Team Building & Management

WORK EXPERIENCE

JADE E-SERVICES SINGAPORE PTE. LTD. –ZALORA, SG, SEA Mar 2014 – Mar 2017
Zalora is an online fashion retailer with localized sites and operations to cater to different countries in
Southeast Asia

Manager Buying Operations and Merchandising


Streamline and standardize buying operation processes across Southeast Asia (SEA). Managed a team of 16
buying assistants.
 Purchase Order Management:
• Saved 450 man-hours per week for the buying team by automating and standardizing the purchase
order processes for the SEA region in collaboration with the Order Management (OM) development
team
• Halved the order processing lead time for major brands with weekly shipments to 2 working days by
streamlining the tasks for Order Creation and approval
 Vendor Management:
• Streamlined Vendor Onboarding by mapping the vendor onboarding steps for the buying team
• Familiarized the vendors about the business practices of Zalora by creating a vendor business guidelines
and continuous vendor engagement channel
• Initiated Vendor Contract renewals of 30% of the expiring vendor contracts in Q4 of 2017 by streamlining
the vendor management process, centralizing and automating vendor database management
• Helped in ensuring timely vendor payouts from the accounts payable team by automating the Monthly
vendor sales reports and vendor payment management
 Inventory End-Of-Life (EOL) Management:
• Identified Ageing products by designing and institutionalizing the processes to generate product reports
based on seasonality and sell through
• Recovered 70% of product costs by setting up Pop-up stores in Singapore to manage ageing inventory
• Recovered 30% to 40% of product costs by setting up channels for bulk sale across the SEA region
 Business Data Analytics:
• Helped in identifying the value and volume drivers by designing the brand, product performance reports
and sales reports in collaboration with the Data Analytics team for the SEA region
• Helped in shortening the lead time to take products live by designing KPI reports for the warehouse
operations and production departments.
• Developed KPI reports specific to the SOPs and processes to track the performance
• Generated various ad-hoc reports for the buying team
 Business Process and SOP Management:
• Documented the existing procedures and policies by mapping the end to end process flow of the Buying
and Operations teams
• Ensured the adherence to SOPs and policies by continually engaging with the stakeholders, providing
training and gathering feedback
• Provided consultation on various process improvement projects within the organisation
• Created an internal ticketing system to improve communications and resolve issues between operations
and buying teams

KAYA LTD., INDIA Dec 2011 – Nov 2012


Kaya Limited is a provider of skincare, hair-care and beauty solutions with more than 100 Kaya Clinics across
India, over 20 clinics in the Middle East in addition to an e-commerce portal and over 20 retail shop-in-shops.

Assistant Manager Marketing


Manage sales operations of Kaya skin care products through retail and e-commerce channels across India.
 Achieved 114% sales growth through 20+ retail shop-in-shops during a sluggish season by introducing intra-
team competition
 Earned a revenue of USD 13k in 6 months, by conceptualizing and implementing e-commerce as a new
business through key partnerships with major e-commerce portals
 Launched operational excellence program for the retail channel sales vertical by designing and
implementing training modules for the team leaders and counselors to improve customer experience

LISSOME COSMETICS PVT. LTD., SOUTH INDIA Feb 2009 – Nov 2011
Lissome Cosmetics manufactures and markets a wide range of lip, nail, eye make-up and face make-up
products across India through Traditional Retail Outlets targeting the middle-class women.

Manager Marketing
In-charge of sales and operations of the 4 southern states of India through traditional retail channel.
 Contributed 22% to the annual sales volume of the organization
 Developed and managed distribution centers in major cities, tier 1 and tier 2 towns, handling over 50
distributors across the region
 Promoted product awareness by planning and conducting BTL activities
 Achieved 118% of year on year (YoY) targets by conducting Performance reward programs for retailers and
distributors
GAS APPARELS PVT. LTD., INDIA May 2008 – Feb 2009
GAS Jeans is a leading premium apparel and denim brand owned by Grotto S.p.A. The Raymond group and
GAS Jeans entered into a JV and operated over 15 stores in India. The JV broke in the year 2010.

Assistant Manager Retail Operations


Manage Sales and Operations of the GAS outlets across India.
 Managed 15+ companied owned and franchise partner outlets across India
 Ensured budget achievements by planning and maintaining optimum inventory levels at the outlets
 Ensured operational efficiency with a healthy cost v/s sales ratio of the outlets

TRENT LTD.- WESTSIDE, FORT- MUMBAI, INDIA May 2005 – May 2008
Trent is the retail arm of the Tata Group. Trent Operates Westside, one of the growing retail chains in India.

Assistant Manager Operations


Manage Women’s Department inclusive of Apparel, Accessories, Bags, and Cosmetics.
The Women’s department alone contributed to a major portion in the business of the store.
 Consistently achieved targets and contributed to 45% of the total sales volume of the department
 Coached and trained the store team and managers as the Designated Coaching Manager
 Assisted the Manager on day to day activities, floor layout planning and store visual merchandising

EDUCATION
Post Graduate Diploma in Management (Marketing), 2005. SIES College of Management Studies. (Mumbai,
India)
Bachelor of Commerce (Financial Accounting & Taxation) 2003. SIES College of Commerce and Economics.
(Mumbai, India)

SKILLS OBTAINED
Computer skills
 Proficient in Microsoft Office- Excel, Word, Power point
 Project management and reporting tools -Visio, Basecamp, Trello
 Programming- Basic SQL, Basic Html
 Business Intelligence and Analytics - Working knowledge of Power BI, MySQL Workbench & Birst (BI
Software)
 Working Exposure to Order Management System (OMS), Inventory/Warehouse Management systems
(WMS) & NetSuite