Serengeti 2013 Catalogue UK

T H E W O R L D ’ S F I N E S T D R I V I N G S U N G L A S S // 2 0 1 3
THE ROAD HAS

BARELY CHANGED
SINCE 350 A.D.
THE TECHNOLOGY,
HOWEVER, HAS
ADVANCED A FEW
MILLENNIA.
Featuring the NUNZIO
P HO T O C HR OMIC F R A ME T E C HNOL OG Y L imite d E dition Merchandising

04 12 42 54
S P E C T R A L C ON T R OL® F L E X S E R IE S S E RE NGE T I ® S P OR T Distribution
06 14 44 55
P OL A R I Z AT ION C L A S S IC S S E RE NGE T I ®
08 22 S UN R X P R OGR A M
L E NS T E C HNOL O G Y C O S MOP OL I TA N 52
10 32
EUROPE | Bushnell Outdoor Products
4, rue Diderot 92150 Suresnes France | Tel: 33.1.41.44.94.80 | Email: contact@bushnell-europe.com | Fax: 33.1.41.44.06.09 | serengeti-eyewear.com
mani peninsula, greece
THE AL LURE OF THE ANCIE NT R OAD,
AS SE E N THR OUGH THE WORLD’S MO ST
ADVANCE D TECHNOL OGY.
MANI PENINSUL A
Lying in the far south of Greece,
the Mani Peninsula is not an easy
place to get to. Once there, however,
the rewards are great, from historic
wonders to stunning natural beauty.
Traversing the road less traveled has always landscape little changed since Thucydides first
been part of the Serengeti ® experience. chronicled it in the 5th Century BC.
The same unrelenting spirit of discovery that
From remote mountain passes to spectacular
drives our lens technology also extends to the
seaside highways, the peninsula’s landscape is
locations where we test it.
constantly changing, as is the sublime Mediterranean
This year, we chose the Mani Peninsula in light. It’s the ideal setting for experiencing
southern Greece, exploring the roadways advanced photochromic technology — and the
that once served Ancient Sparta, as we made unparalleled versatility of the world’s finest
our way through a rugged and awe-inspiring driving sunglass.
RIGHT (clockwise) : EMPOLI, BELLA, DUCCIO, BELLA, BAGHERIA // LEFT: VOLTERRA
3
PHOTOCHR OMIC L ANGADA GORGE
On the road from Kalamata to
ADAPT TO L IGHT Sparta you’ll encounter Langada
Gorge. Winding your way along the
treacherous roads, you’ll come to
understand why Sparta was so hard
for ancient invaders to conquer.
We not only pioneered photochromic technology, And because photochromic technology is

we also engineer it into every lens we make. engineered into the lens at the molecular level,
it never wears off or wears out, giving you the
By constantly adjusting to changing light conditions,
clearest, most high-definition view of everything
Serengeti ® photochromic lenses do the work
around you.
for you, providing your eyes with the optimal
amount of light at all times. Darkening in bright This incredible versatility is why Serengeti ®
sunlight and lightening in overcast conditions, sunglasses are the preferred choice of drivers,
the lenses allow you to experience enhanced as well as military and commercial pilots — in fact,
contrast and discern shapes and colors more they’re the ultimate for anyone who encounters
quickly, eliminating both eyestrain and the loss a wide range of light conditions on a daily basis.
of detail.
In bright conditions, when UV radiation is more

intense, the polarity of the lens molecules
expands in size, darkening the lenses and
allowing them to absorb more light. In darker
conditions, when UV radiation is less intense,
the molecules shrink and separate, letting
additional light pass through.
LIGHT CONDITIONS
FULL SUN
LENS TRANSMISSION
9 -10 % O F L I G H T
PHOTOCHROMIC LENS LEVEL

DARK
LIGHT CONDITIONS
VAR IAB L E
L E N S T R AN S M I S S I O N
10 -18 % O F L I G H T

medium
LIGHT CONDITIONS
OVERCAST
L E N S T R AN S M I S S I O N
15 -24% O F L I G H T

LIGHT
5
spectral control® R U I N S O F vatheia
The ancient ruins of Vatheia,
MANAGE THE LIGHT standing guard 200 meters above
the glistening Ionian Sea. Today,
only a handful of residents live
in the town center.
Natural Light Organized Light
Specifically designed to interact with the Serengeti ® photochromic lenses also pass the
full spectrum of light, Serengeti’s ® Spectral Traffic Signal Recognition Test, which gauges
Control ® filters fine-tune your vision by the amount of red light a lens actually blocks.
selectively managing light wavelengths. If a red traffic light appears red through the lens,
Haze and glare are dramatically diminished, the sunglasses pass. If the red light appears
contrast is enhanced, and eye fatigue is blackish, as it does when viewed through most
reduced. As a result, objects appear sharper blue-blocking sunglasses, they fail.
and more clearly defined — regardless of
the weather conditions. Fine-tuned vision, stunning colors and completely
relaxed eyes. Serengeti ® Spectral Control ®
“Blue Blur” occurs when blue light, the shortest expertly manages the light, creating beautifully
and harshest of light wavelengths, focuses enhanced vision.
in the front of the eye’s retina instead of behind
it, where other light waves tend to focus. This
can cause eyestrain and fatigue, resulting in
reduced sharpness.
Serengeti ® photochromic lenses block this

distracting blue light, letting just enough through
to prevent color alteration. This allows for a richer
and more balanced view that helps relax the eyes.
WITHOUT S PEC T RAL C ONTR OL ®
WITH S P ECTRAL C ONTR OL ®
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POLARIZAT ION IONIAN SEA
Patrolled by the ancient Greeks,
C ONTROL THE LIGHT Persians and Romans, the Ionian Sea
beckons all visitors with its beauty.
Polarized Light
A drive along the coast can be difficult to appreciate • Discomforting glare caused by everyday
with light reflecting off of surrounding surfaces. outdoor conditions
Not only is glare annoying, but it also compromises • Disabling glare caused by excessive
clear vision and hinders your view. Enter Serengeti® intense light
Photochromic Polarized lenses — ideal for driving
• Reflected glare bouncing off of smooth, shiny
and high-glare activities such as skiing and sailing*.
surfaces such as water, pavement, sand and snow
Our polarizing technology organizes light entering
Our polarization technology is precisely engineered
the lens, by acting as a microscopic venetian blind.
to help your eyes fully relax, so you can take in any
Parallel light rays can enter, while distracting
sight, in any light condition.
perpendicular rays are absorbed — creating a more
technically efficient viewing experience, with
unsurpassed comfort and an optically correct view.
Serengeti ® Photochromic Polarized lenses

eliminate all four types of glare, which cause
eye fatigue and can impede vision:
• Distracting glare caused by car headlights

or shiny reflections
* Polar PhD™ lenses recommended for sport

W I T HOU T P OL A RI Z AT ION
W I T H P OL A RI Z AT ION
9
L ENS T ECHNOL OGY
S UP E RIOR V ISION DE M A ND S S UP E RIOR OP T IC S
Grinding with diamond wheels. Microscopically infusing technology. If there’s a way to make lenses more advanced, we find it.
Whether you’re wearing Ultra-Light glass or award-winning Polar PhD™ lenses, in one of our five signature colors, you’ll experience
the stunning visual acuity and optical superiority that are the distinguishing hallmarks of Serengeti.®
Featuring the Monza
Ultra-light glass lens P OL A R P hD ™ L E NS

A full 20% thinner and lighter, our Ultra-Light glass It’s not every day a sunglass manufacturer wins the coveted
lens is the most optically superior lens on the market. international Silmo d’Or Award. Actually, it had never
Serengeti ® glass lenses are made from only the finest happened before, until the Serengeti ® Polar PhD™ lens took
materials — providing unsurpassed visual acuity. home the honor for innovation and performance. Built with
NXT ® technology and made from Trivex ® material, which is 75%
The process begins with borosilicate optical glass from
lighter than glass and 10% lighter than polycarbonate, our
Corning,® which can withstand extreme temperature
Polar PhD™ lens offers stunning visual acuity and the utmost
changes. The lenses are chemically tempered to ensure
UVA/UVB protection. The lens also provides an high impact
scratch and impact resistance, then ground to perfection.
resistance and is therefore suitable for sport. Every lens
The lenses then undergo Serengeti’s ® patented Hydrogen incorporates three technologies that control the way light
Firing Process. Hydrogen-fueled Lehr furnaces activate interacts with it.
each lens with our photochromic and Spectral Control ®
Photochromic technology instantly adapts to changing
technologies with varying high temperatures determining
light conditions. Spectral Control® manages specific colors
their proprietary lens color. After the lenses cool, they are
in the light spectrum for the utmost definition, contrast
treated with a unique coating that protects their edges,
and color enhancement. And polarization minimizes
all while being closely monitored by a technician.
distracting surface glare on the road and reduces eye
Staying true to Serengeti’s ® commitment to craftsmanship, fatigue. Additional advancements include our hydro and
we give unparalleled attention to detail throughout every oleophobic coatings on the front and back of each lens,
which help repel water, fingerprints, dirt and debris — and
phase of the lens-making process.
a seven-layer optical anti-reflective coating absorbs glare
to eliminate backside reflections.
10
serengeti lenses ®
Our five lens hues further enhance your driving experience, by providing you with a range of options designed to handle any
light variation or weather condition.
DR I V E R S ® - Cat. 2-3
The amber-colored Drivers® lens is particularly well suited for driving. That’s because it enhances colors and
contrast, lightening and darkening for optimal light transmission in any condition. The lens is also engineered to
reduce eyestrain and fatigue. Available in non-polarized and polarized lightweight glass and Polar PhD™ lenses.
Non-polarized and gradient glass Polarized glass Polar PhD™
24% Transmittance lightened lens 89% blue light blocked lightened lens 18% Transmittance lightened lens 21% Transmittance lightened lens
9% Transmittance darkened lens 95% blue light blocked darkened lens 10% Transmittance darkened lens 9% Transmittance darkened lens
(Non-Polarized)
84% blue light blocked lightened lens 93% blue light blocked lightened lens 92% blue light blocked lightened lens
95% blue light blocked darkened lens 96% blue light blocked darkened lens 96% blue light blocked darkened lens
(Gradient)
drivers ® gol d - Cat. 3-3

This lens has all the benefits of our signature Drivers® lens, along with a stylish gold-flash mirror that reflects
visible and infrared wave-lengths, which can be damaging to the eye. Available in polarized lightweight glass
and Polar PhD™ lenses.
Polarized glass Polar PhD™
16% Transmittance lightened lens 90% blue light blocked lightened lens 21% Transmittance lightened lens 92% blue light blocked lightened lens
11% Transmittance darkened lens 96% blue light blocked darkened lens 9% Transmittance darkened lens 96% blue light blocked darkened lens
555nm® - Cat. 3-3

Ideal for bright light conditions, the photochromic 555nm®lens manages yellow and green light transmission
for cool and relax the eyes. The light silver mirror coating further reduces eyestrain by acting as a protective
shield against glare. Available in non-polarized and polarized lightweight glass and Polar PhD™ lenses.
non-polarized glass polarized glass Polar PhD™
15% Transmittance lightened lens 15% Transmittance lightened lens 20% Transmittance lightened lens
9% Transmittance darkened lens 8% Transmittance darkened lens 9% Transmittance darkened lens
89% blue light blocked lightened lens 92% blue light blocked lightened lens 88% blue light blocked lightened lens
96% blue light blocked darkened lens 95% blue light blocked darkened lens 95% blue light blocked darkened lens
cpg - Cat. 2-3

Our CPG (cool photo gray) lens is designed to perform in all weather conditions, and is particularly well suited
to handling the kind of harsh glare that can impede visibility. Its polarization properties offer your eyes further
protection and comfort. Available in Polar PhD™ lenses.
Polar PhD™
21% Transmittance lightened lens 83% blue light blocked lightened lens
9% Transmittance darkened lens 93% blue light blocked darkened lens
S E DON A® - Cat. 2-3

This unique, rose-colored lens provides a remarkable high-contrast view in the harshest light conditions,
and it’s ideal on water and snow or in any intense light condition. Available in Polar PhD™ lenses.
Polar PhD™
22% Transmittance lightened lens 83% blue light blocked lightened lens
10% Transmittance darkened lens 94% blue light blocked darkened lens
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F R A ME T ECHNOLOGY
F R A ME S A S E X P E RT LY E NGINE E RE D A ND H A ND CR A F T E D A S OUR L E NSE S
The world’s finest driving sunglass deserves nothing less than the world’s finest frame. Serengeti ® frames utilize premium
materials, including titanium, stainless steel, injected nylon and acetate, ensuring durability and a sophisticated aesthetic,
while advanced engineering and superb hand craftsmanship guarantee lasting comfort and a superior fit.
F R A ME F E AT URE S
W IRE-F L E X
Designed to bend to the contours of your face, the Wire-Flex frames feature a highly flexible
and strong blend of nickel, silver and stainless steel. The result is a fit that feels truly customized.
Some Wire-Flex frames are available with velvet or leather-like tannery finishes.
S-F L E X ™
The revolutionary S-Flex design employs a mix of monel and beta titanium metals for a supremely
durable, lightweight frame. It is also engineered with the “S”-shaped temple design, providing a snug
fit and unparalleled comfort. Some S-Flex frames are available with leather-like tannery finishes.
HINGE S
Premium, durable spring hinges allow temples to gently hug any face shape for a comfortable
and customized fit.
• Internal Spring Hinge: World-class craftsmanship and careful attention to detail define our
spring-hinge mechanism, carefully concealed inside the temple to create a broader fit range
and a flawless aesthetic.
• Mono Block Spring Hinges: These spring hinges are crafted from a single component with no
soldering of parts, allowing for superior durability.
A D JU S TA BL E , OP T IC A L NO S E PA D S A ND T E MP L E T IP S
Nose pads can be adjusted to fit every nose bridge comfortably, and adjustable temple tips
allow for a snug fit behind the ears to keep the frames perfectly in place.
• Megol: Hydrophilic properties allow Megol nose pads and temple tips to absorb moisture,
keeping frames securely in place.
• Silicone: Adjustable and hypoallergenic nose pads create a superior and comfortable fit.
• Acetate Temple Tips: Acetate is pliable when warmed, allowing for a more customized fit.
UNI V E R S A L F I T
These select styles are designed and adjusted to fit the widest variety of facial features.
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F R A ME material S
T R I V E X®
A lightweight material that’s loaded with technology, taking the Genus collection where no sunglass has gone before.
H ighly a d apta b le
Trivex is nitrogen-infused so it can bend, twist
and comfortably conform to your head without
degradation, while also accommodating a wide
range of colors and styles.
C hemically E tche d
Employing the same process as the aerospace
industry, our Trivex frames are chemically
etched — resulting in an incredibly detailed and
refined finish that cannot be matched by
traditional machine milling.
I ncre d i b ly L ightweight & S trong
At half the weight of other sunglasses, Trivex
perfectly combines the performance demands of
adventurous travelers with true all-day comfort.
N Y L ON
Using only the highest-quality injected nylon for superior durability, these fashionable
frames have the added benefit of being exceptionally light, chemically resistant, extremely
flexible and comfortable.
A C E TAT E
All natural and produced from cotton, Cellulose Acetate is not only lightweight, but it can be
made into beautiful patterns and brilliant hues. Pliable when heated, it is ideal for custom fitting.
T I TA NIUM
Lightweight, extremely strong and corrosion resistant, titanium is used in everything from
sports equipment to space capsules. Beta titanium, a combination of vanadium and aluminum,
is lightweight, strong and highly flexible, ideal for use in temples as it expands the fit range of
the sunglass. Memory titanium is a combination alloy that is flexible and lightweight, with the
ability to return to its original shape when bent or twisted.
T I TA NIUM / A C E TAT E
Titanium frames are 25% lighter than traditional alloys with unmatched durability. The technical
benefits of titanium and rich sophisticated aesthetic of acetate make for a frame collection that
is truly distinguished.
INF INIF L E X
Made from corrosion-resistant and hypoallergenic titanium alloy, the frames are 25% lighter
than standard alloy. So you’re not only assured a durable pair of glasses, but also a comfortable,
secure and customized fit.
13
AN EXACT FIT.
THE PERFECT
COMPLEMENT
TO A LOOSE
AGENDA.
Featuring the Empoli
T HE F L E X SE RIE S
ULT R A-E L A S T IC A L L OY S A ND C U T T ING E D GE F R A ME T E C HNOL O G Y P R O V IDE S H A P E
ME MOR Y A ND SP RING -L IK E F L E X IBIL I T Y, F OR A N A M A Z INGLY P RECISE F I T.
Combining a nylon frame front with a wire-flex temple, the Empoli represents the very latest in our Flex Series.
Strikingly stylish and incredibly comfortable, it’s everything you’d ever need for the journey ahead.
15
Empoli new
Base Curve: 6 Rx
Temple Length: 135mm
Lens Size: 54 x 41 x 60mm, dbl 16mm
Fit: Medium Universal
Frame Features: S tainless Steel/Grilamid TR90,
Wire-Flex Technology
7764 Satin Black Tortoise, Polarized 555nm ®

7763 Brown Frost Fade, Polarized Drivers ®
7762 Shiny Black, Polarized 555nm ®
7761 Shiny Dark Tortoise, Polarized Drivers ®
Udine new
Base Curve: 6 Rx
Fit: Medium
Frame Features: Stainless Steel/Grilamid TR90,
7760 Shiny Marble Cut Black, Polarized 555nm ®

7759 Brown Frost Fade, Polarized Drivers ®
7758 Shiny/Satin Black, Polarized Drivers ®
Rivoli new
Base Curve: 6 Rx
Fit: Medium/Large
Frame Features: Stainless Steel/Grilamid TR90,
7768 Satin Brown/Black Tortoise, Polarized Drivers ®

7766 Satin Black Tortoise, Polarized 555nm ®
7765 Satin Black, Polarized Drivers ®
16
Featuring the Udine & THE monza
17
Tosca new
Base Curve: 8 Rx
Frame Features: Titanium/Acetate,
Adjustable Nose Pads, Spring Hinges
7798 Satin Dark Brown/Black Brown Laser Tortoise, Polar PhD™ Drivers ®
7797 Satin Black/Black Tortoise Laser, Polar PhD™ 555nm ®
7796 Shiny Gunmetal/Solid Black Laser, Polar PhD™ Drivers ®
7795 Shiny Silver/Deep Red Brown Laser, Polar PhD™ CPG
monza new
Base Curve: 8 Rx
Fit: Medium/Large Universal
7794 Satin Dark Brown/Black Brown Laser Tortoise, Polar PhD ™ Drivers ®
7793 Satin Black/Black Tortoise Laser, Polar PhD™ 555nm ®
7792 Shiny Gunmetal/Solid Black Laser, Polar PhD™ Drivers ®
7791 Shiny Silver/Deep Red Brown Laser, Polar PhD™ CPG
D a n te
Base Curve: 8 Rx
Frame Features: W ire-Flex Technology, Adjustable Nose Pads
7506 Brown Tortoise, Polarized Drivers ®

7267 Black Pearl, Polarized Drivers ®
7115 Shiny Gunmetal/Black Tanner y, Polarized 555nm ®
7114 Shiny Espresso, Drivers ®
7113 Shiny Gunmetal, Polarized Drivers ®
18
Lamon e
Base Curve: 8 Rx
Frame Features: S
-Flex Technology, Adjustable Nose Pads
7049 Shiny Gunmetal/Black Tanner y, Polarized 555nm ®

6993 Shiny Gunmetal/Matte Gun, Polarized 555nm ®
6989 Espresso, Drivers ®
Brando
Base Curve: 6 Rx
Frame Features: W
ire-Flex Technology, Adjustable Nose Pads
7700 Velvet Gold, Polarized Drivers ® Gold

7543 Velvet Espresso, Polarized Drivers ®
7541 Velvet Gunmetal, Polarized 555nm ®
Au g u s t o
Base Curve: 8 Rx
7225 Shiny Gunmetal/Black Tannery, Polarized 555nm ®

19
Sassari
Base Curve: 8 Rx
Fit: Large Universal
7669 Satin Gunmetal, 555nm ®

7666 Shiny Gunmetal, Drivers ®
7664 Satin Black, Polarized 555nm ®
T r i e s te
Base Curve: 8 Rx

7671 Gunmetal/Black Tannery, Polarized 555nm ®
Le va n to
Base Curve: 8 Rx
Frame Features: S -Flex Technology, Adjustable Nose Pads
7588 Shiny Gunmetal, Polarized 555nm ®

7587 Satin Dark Brown, Polarized Drivers ®
20
Featuring the Monza & Udine
Pa ret o
Base Curve: 8 Rx
Fit: Small/Medium Universal
Frame Features: I nfiniflex Technology, Adjustable Nose Pads
7575 Shiny Gunmetal, Polar PhD™ Sedona ®

7574 Hematite, Polar PhD™ 555nm ®
7573 Satin Black, Polar PhD™ 555nm ®
7572 Shiny Light Brown, Polar PhD™ Drivers ®
Rimini
Base Curve: 8 Rx
Frame Features: I nfiniflex Technology, Adjustable Nose Pads
7679 Shiny Gunmetal, Polar PhD™ 555nm ®

7677 Espresso, Polar PhD ™ Drivers ®
7675 Satin/Matte Black, Polar PhD™ 555nm ®
21
TIMELESS STYLES
CLASSIC LINES
TECHNOLOGY
THAT’S DECADES
AHEAD.
Featuring the Sortie
T HE CL A S SIC SE RIE S
S E R E NGE T I’S W OR L D - C L A S S P HOTO C HR OMIC L E N S T E C HNOL O G Y ME E T S C L A S S IC
®
S T Y L ING A ND P RE MIUM F R A ME M AT E RI A L S.
The Sortie evokes the timelessness of an aviator frame, along with technology that’s decidedly ahead of its time.
This new classic is available in a non-polarized option, specifically for pilots.
23
P i er o
Base Curve: 6 Rx
Fit: Small/Medium Universal
Frame Features: A djustable Optical Nose Pads,
Spring Hinges and Adjustable Temple Tips
7640 Satin Black/Shiny Tortoise, Polarized 555nm ®

7636 Satin Dark Gray/Shiny Cr ystal Medium Gray, 555nm ®
7635 Shiny Bubble Tortoise, Polarized Drivers ®
7634 Shiny Black, Polarized Drivers ®
Ni co
Base Curve: 6 Rx
7647 Shiny Gray Marble, Polarized 555nm ®

7646 Satin Black/Shiny Dark Tortoise, Drivers ®
7644 Dark Tortoise, Polarized Drivers ®
7643 Satin Dark Brown/Shiny Cognac, Polarized Drivers ® Gold
7642 Dark Tortoise, Polarized 555nm ®
Mil ano
Base Curve: 6 Rx

7660 Metallic Stripe, Polarized 555nm ®
24
L o re n z o
Base Curve: 6 Rx
Frame Features: A
djustable Optical Nose Pads,

7649 Shiny Gray Marble, Polarized 555nm ®
25
S o rt i e new
Base Curve: 6 Rx
Fit: Small/Medium
Frame Features: Titanium
7844 Shiny Silver, 555nm ®
L a r g e Av i at o r
Base Curve: 6 Rx
Frame Features: A djustable Nose Pads

5222 Matte Black, Drivers ® Gradient
Ve l o c i t y
Base Curve: 8 Rx
Frame Features: A djustable Nose Pads, Spring Hinges

7289 Shiny Gold, Polarized 555nm ®
7273 Espresso, Polarized Drivers ®
6935 Espresso, Drivers ® Gradient
6692 Gunmetal, Drivers ® Gradient
26
27
Mer a n o
Base Curve: 6 Rx
Fit: Medium
Frame Features: Spring Hinges
7422 Shiny Dark Demi Tortoise, Polarized 555nm ®

Va s i o
Base Curve: 6 Rx
Fit: Medium
7722 Shiny Black, Polarized Drivers ® Gold

28
pisa
Base Curve: 8 Rx
Fit: Medium/Large

M a rt i n o
Base Curve: 6 Rx

7491 Dark Tortoise, Drivers ® Gradient
C o rt i n o
Base Curve: 6 Rx
Frame Features: K
eyhole Bridge, Spring Hinges

29
Featuring the Nico
Ve l i n o
Base Curve: 8 Rx
Fit: Medium/Large

7470 Dark Tortoise, 555nm ®
7467 Two Tone Black, Polarized Drivers ®
L i vorno
Base Curve: 8 Rx
Fit: Medium/Large

30
Ve n to
Base Curve: 8 Rx
Frame Features: A
djustable Nose Pads, Spring Hinges

Gr a n a d a
Base Curve: 8 Rx
Fit: Medium
Frame Features: A
7303 Metallic Gunmetal, Polarized Drivers ®

f i re n z e
Base Curve: 8 Rx
Fit: Medium/large
Frame Features: A

31
ELEGANCE AND
SOPHISTICATION,
MEET SCIENCE
AND TECHNOLOGY.
Featuring the Bella
C O SMOP OL I TA N
S tyle meets substance, along with the intangible allure of envy. I t ’ s all
there in the C osmopolitan C ollection.
The very essence of what it means to be cosmopolitan, the Bella’s refined looks will complement any style while
captivating those who catch a glimpse of it.
33
Featuring the Duccio from the new Genus Collection
Giustina new
Base Curve: 6 Rx
Frame Features: Genus Collection — Stainless Steel/Trivex®
, Adjustable Nose Pads
7829 Shiny Dark Tortoise, Polar PhD ™ Drivers ®

7828 Cr ystal Dark Gray, Polar PhD CPG
7827 Satin Black, Polar PhD 555nm ®
7826 Cr ystal Dark Brown, Polar PhD CPG
Sara new
Base Curve: 6 Rx
Fit: Medium
Frame Features: Genus Collection —Stainless Steel/Trivex, Adjustable Nose Pads
7833 Shiny Dark Tortoise, Polar PhD Drivers

7831 Satin Black, Polar PhD 555nm
7830 Satin Dark Brown, Polar PhD CPG
34
Alice new
Base Curve: 6 Rx
Fit: Medium
Frame Features: Genus Collection — Stainless Steel/Trivex, Adjustable Nose Pads
7822 Shiny Dark Tortoise, Polar PhD Drivers

7820 Crystal Dark Gray, Polar PhD CPG
Du c c i o new
Base Curve: 6 Rx
Frame Features: Genus Collection —Stainless Steel/Trivex®
, Adjustable Nose Pads
7817 Satin Black, Polar PhD ™ 555nm ®

7812 Satin Black, Polar PhD Drivers ®
Nu n z i o new
Base Curve: 6 Rx
Frame Features: Genus Collection — Stainless Steel/Trivex, Adjustable Nose Pads

7835 Satin Black, Polar PhD Drivers
7834 Crystal Dark Brown, Polar PhD CPG
35
Livigno new
Base Curve: 8 Rx
7772 Shiny Silver/Smoke Stripe, Polarized 555nm ®

7771 Satin Dark Brown/Black Brown Tortoise, Polarized Drivers ®
7770 Shiny Gunmetal/Gray Stripe, Polarized 555nm ®
7769 Satin Black/Gray Stripe, Polarized Drivers ®
MoNdello new
Base Curve: 6 Rx
7776 Shiny Silver/Black Ivory, Polarized 555nm ®

7775 Satin Black/Black Brown Tortoise, Polarized Drivers ® Gold
7774 Satin Gold/Black Brown Tortoise, Drivers ®
7773 Shiny Copper Stripe, Polarized Drivers ®
V o lterr a
Base Curve: 6 Rx
7595 Shiny Silver/Black Ivor y, Polarized 555nm ®

7593 Satin Black/Gray Stripe, Polarized 555nm ®
7592 Satin Gold/Dark Tortoise, Polarized Drivers ® Gold
7590 Shiny Copper Stripe, Polarized Drivers ®
36
Featuring the Bella & Livigno
San Remo
Base Curve: 8 Rx
Frame Features: T
itanium/Acetate,
7609 Satin Dark Brown/Black Tortoise, Polarized Drivers ®

7608 Shiny Gunmetal/Gray Stripe, Drivers ®
7607 Shiny Gunmetal/Gray Stripe, Polarized Drivers ®
T r a pa n i
Base Curve: 8 Rx
Frame Features: T
itanium/Acetate,
7602 Shiny Silver/Smoke Stripe, Polarized 555nm ®

7600 Satin Dark Brown Tortoise, Polarized Drivers ® Gold
7598 Shiny Gunmetal/Gray Stripe, Polarized Drivers ®
37
Featuring the Duccio & Bella
Sere n a new
Base Curve: 6 Rx
Fit: Small Universal
7782 Burnt Almond, Drivers ®

7780 Burnt Almond, Polarized Drivers ®
7779 Dark Tortoise Honey, Polarized Drivers ®
7778 Crème Stripe Black, Polarized 555nm ®
7777 Black Gray Tortoise, Polarized 555nm ®
B a g h er i a new
Base Curve: 6 Rx
7790 Wine, Polarized Drivers ®

7789 Black Tortoise Honey, Polarized Drivers ®
7788 Crème Stripe Black, Polarized 555nm ®
38
I m p er i a new
Base Curve: 6 Rx
Fit: Medium/Large
7786 Black Gray Tortoise, 555nm ®

7785 Wine, Polarized Drivers ®
7784 Black Tortoise Honey, Polarized Drivers ®
C h loe
Base Curve: 8 Rx
Fit: Medium
7749 Shiny Brown Cork to Black, Polarized Drivers ® Gold NEW

7748 Tortoise, Polarized Drivers ® NEW
7624 Bronze Zebra, Polarized Drivers ® Gold
7623 Shiny Black Zebra, Polarized Drivers ® Gold
7622 Shiny Black Zebra, Polarized 555nm ®
Bell a
Base Curve: 6 Rx
Fit: Medium
7747 Shiny Black Cork, Polarized Drivers ® NEW

7746 Oyster Pearl, Polarized Drivers ® NEW
7745 Silver Pearl, Polarized 555nm ® NEW
7744 Tortoise, Polarized Drivers ® NEW
7632 Shiny Bubble Tortoise, Drivers ®
7630 Bronze Zebra, Polarized Drivers ® Gold
7629 Shiny Black Zebra, Polarized 555nm ®
39
Bianca
Base Curve: 6 Rx
7526 Dark Stripe Tort, Polarized Drivers ®

7367 Glitter Tortoise, Polarized Drivers ®
7366 Dark Stripe Tortoise, Polarized 555nm ®
7365 Dark Stripe Tortoise, Drivers ®
Giuliana
Base Curve: 6 Rx

7462 Black Abstract, Polarized Drivers ®
40
Featuring the Sortie & Sara
41
the all-new limited edition collection
Introducing Two Very Distinctive Ways To Set Yourself Apart
Our new LE collection features stunning, hand-finished crystals in the temples of the Bella and Chloe, while the
Volterra and San Remo offer the brilliance of 22K gold-plated frames.
LIMI T E D E DI T ION C h l o e new

Base Curve: 8 Rx
Fit: Medium
7847 Shiny Dark Tortoise, Polarized Drivers ®
LIMI T E D E DI T ION B e l l a new

Base Curve: 6 Rx
Fit: Medium
42
Featuring the san remo
LIMI T E D E DI T ION V o l terr a new

Base Curve: 6 Rx
7809 22K Luster Gold Plating /Brown Marble, Polarized Drivers ®
LIMI T E D E DI T ION S a n R e m o new

Base Curve: 8 Rx
7808 22K Luster Gold Plating /Brown Marble, Polarized Drivers ®
43
DESIGNED TO
ENHANCE YOUR
JOURNEY, ON THE
ROAD AND OFF.
Featuring the Lipari
SE RE NGE T I SP OR T®
E NH A NC E YO UR O U T D O OR E X P E R IE NC E W I T H A D VA NC E D P HOTO C HR OMIC L E N S
T ECHNOL OGY, S T RE A ML INE D S T Y L ING A ND DUR A BL E F R A ME M AT E RI A L S.
The all-new Lipari exhibits a strong sense of style wherever you go and whatever you’re up to. The Megol nose pad
and temple tips, along with the lightweight rimless design, ensure you’ll be as comfortable as you are confident.
45
L U CA new
Base Curve: 8 Rx
Frame Features: Megol Temple Tips and Nose Pads
7803 Shiny Brown, Polar PhD™ Drivers ®

7802 Shiny Black, Polar PhD™ CPG
7801 Shiny Black, Polar PhD™ Sedona ®
7800 Shiny Hematite, Polar PhD™ 555nm ®
7799 Shiny Black/Black Satin, Polar PhD™ Drivers ®
Lipari new
Base Curve: 8 Rx

7805 Shiny Hematite, Polar PhD™ 555nm ®
7804 Shiny Black/Black Satin, Polar PhD™ Drivers ®
46
Featuring the Luca
47
N U VINO
Base Curve: 8 Rx
Fit: Medium
7319 Hematite, Polar PhD™ CPG

7317 Shiny Black, Polar PhD™ Drivers ®
N U VOLA
Base Curve: 8 Rx
Fit: Medium
7721 Carbon Fiber, Polar PhD™ CPG

7718 Shiny Black, Polar PhD™ 555nm ®
7358 Hematite, Polar Phd™ Drivers ®
R O T OLA R E
Base Curve: 8 Rx
Frame Features: Megol Temple Tips, Adjustable Nose Pads
7479 Dark Tortoise, Polar PhD™ Drivers ®

48
FASANO
Base Curve: 8 Rx
7751 Shiny Black Gray, Polar PhD™ CPG NEW

7750 Shiny Satin Black, Polar PhD™ 555nm ® NEW
7705 Dark Tortoise, Polar PhD™ Sedona ®
7396 Dark Tortoise, Polar PhD™ Drivers ®
ASSISI
Base Curve: 8 Rx
Fit: Medium
Frame Features: Megol Temple Tips, Adjustable Nose Pads
7753 Shiny Satin Black, Polar PhD™ Drivers ® NEW

7752 Black Tortoise, Polar PhD™ 555nm ® NEW
7614 Satin Cr ystal Tortoise, Polar PhD™ Drivers ®
7612 Satin Crystal Smoke Fade, Polar PhD™ Drivers ®
7611 Silver Pearl Black, Polar PhD™ Sedona ®
Or v i et o
Base Curve: 8 Rx
Fit: Medium/Large
Frame Features: Megol TempleTips, Adjustable Nose Pads
7755 Shiny Satin Black, Polar PhD™ 555nm ® NEW

7754 Black Tortoise, Polar PhD™ 555nm ® NEW
7620 Satin Cr ystal Tortoise, Polar PhD™ Drivers ®
7618 Satin Cr ystal Smoke Fade, Polar PhD™ Drivers ®
7617 Silver Pearl Black, Polar PhD™ Sedona ®
49
M a e s tr a l e
Base Curve: 8 Rx
Fit: Medium/Large
Frame Features: M egol Temple Tips and Nose Pads

7711 Satin Dark Brown/Shiny Cognac, Polar PhD™ Drivers ® Gold
7356 Satin Black, Polar PhD™ Drivers ®
7355 Satin Black, Polar PhD™ CPG
7354 Shiny Black/Orange, Polar PhD™ Drivers ®
7353 Black/ Taupe, Polar PhD™ CPG
Str at o
Base Curve: 8 Rx
Frame Features: A djustable Nose Pads, Stainless Steel
7684 Satin Silver, Polar PhD™ 555nm ®

7683 Satin Brown, Polar PhD™ Drivers ® Gold
7682 Shiny Dark Gunmetal, Polar PhD™ Drivers ®
7681 Satin Black, Polar PhD™ Sedona ®
De s ta re
Base Curve: 8 Rx
Frame Features: A djustable Nose Pads, Stainless Steel
7689 Satin Silver, Polar PhD™ 555nm ®

7688 Satin Brown, Polar PhD™ Drivers ® Gold
7687 Shiny Dark Gunmetal, Polar PhD™ Drivers ®
7686 Satin Black, Polar PhD™ Sedona ®
50
Featuring the Orvieto
51
SERENGE TI S UN R X P ROGRAM ®
VA R IO DR I V E T HIN DE S IGN
The ultimate in lightweight lens technology, Serengeti’s VARIO Drive Thin Design represents
the culmination of the most cutting-edge advancements available in the optical industry.
Built with NXT® technology and Trivex ® material, VARIO Drive lenses combine a polarized
filter and photochromic technology to offer unsurpassed visual acuity in a customized lens.
They are also up to 72% thinner and 45% lighter than traditional prescription lenses.
HO W D OE S VA R IO DR I V E T HIN DE S IGN T E C HNOL OG Y W ORK

• An axial compensation of the prescription is calculated with the frame dimensions Lens Cut
and wearer’s facial anatomy measurements. Et
• The calculation determines the precise optical zone to create the most exacting Peripheral Zone
Optical
Toz
prescription possible and should be as close as possible to the wearer’s eyes. Transition Zone Zone
Et
Transition Zone
Peripheral Zone
R E C OMME ND AT ION F OR OP T IM A L C U S TOMI Z AT ION

• For optimal comfort, the frame must perfectly fit the anatomy of the wearer. Estimation of Optical Zone Size by Lens Power
70
• The accompanying graph estimates the size of the optical zone.
60
50
40
30
20
10
+6.00
+5.25
+4.50
+3.75
+3.00
+2.25
+1.50
+0.75
PLANO
-0.75
-1.50
-2.25
-3.00
-3.75
-4.50
-5.25
-6.00
-6.75
-7.50
-8.00
As indicated, lens dimension is calculated according to
prescription strength and frame size.
A N UNPA R A L L E L E D R A NGE OF P R E S C R IP T ION P OW E R S

• +6.00 to –8.00 for the Serengeti sunglasses range, 99% of prescriptions in SV and Projection of VARIO Drive Thin Design Technology
Geometric Center
Progressive lenses. Optical Center
• With the VARIO Drive Thin Design technology, lenses are up to 72% thinner and 45%
lighter than traditional prescription lenses.
• Digital surfacing technology combines advanced customization with a patented wrap
Geometric Center
optics experience, excellent for competitive sport. Optical Center
• Abbe value equal to 45, as opposed to 32 for polycarbonate.
• 10% lighter than polycarbonate.
• 15% lighter than CR-39 and 75% lighter than glass. Geometric Center
Optical Center
• Ultra-flexible material, allowing for a wide range of frame designs (base 6 and 8).
ET ET
P R E S C R IP T ION R A NGE S
The prescription range varies from +6.00 to –8.00 (Cyl 4.00). Please use the calculator located in our online store to determine
the feasibility of your equipment. Feasibility may vary depending on pupilary distance.
52
GL A S S L E NS E S how to or der
Stunning visual acuity. Unsurpassed comfort. Flawless Our online store makes it easy to place prescription sunglass
quality. Serengeti ® glass lenses represent the ideal balance orders and track production status in the Serengeti laboratory.
of technology and craftsmanship. Our exacting standards By customizing your on-screen display, you can use either the
and unparalleled attention to detail have culminated in a lens wholesale price or the recommended retail price when viewing
that’s optically superior to any other glass lens on the market. the site with a customer.
The technical features of Serengeti sunglasses are The site also allows you to view each Serengeti lens in three
supplemented by the following special features for dimensions to preview thickness across the entire finished lens.
mineral glass lenses:
www.serengeti-eyewear.com
• Exceptional optical quality
• Base 6 and 8 corrective technology, accommodating

a wide range of prescriptions
• Polarized, anti-glare lens finish option
Note VARIO Drive Thin Design technology does not apply to our glass lens program, as no digital surfacing
technology exists for glass lenses. Therefore, we use conventional surfacing on all Serengeti glass lenses.
polar phd™ lenses availa ble MINE R A L GL A S S lenses availa ble
DRIVERS® High contrast color enhancing photochromic DRIVERS® High contrast color enhancing photochromic
C AT. 2-3 LT * 2 1% / 9 % lens ideal for driving in all weather conditions. lens ideal for driving in all weather conditions.
C AT. 2-3 LT * 24% / 9 %
This lens has all the benefits of our signature

POL ARIZED Drivers lens with a gradient finish that provides a
Drivers lens, along with a stylish gold-flash mirror DRIVERS® GR ADIENT
DRIVERS® GOL D clear view when looking down at instrument panels.
that reflects visible and infrared wavelengths,
C AT. 3 -3 LT * 2 1% / 9 % C AT. 2-3 LT * 24% / 9 % Ideal for driving and flying in all weather conditions.
which can be damaging to the eye.
P OL ARIZED DRIVERS® A polarized version of the Drivers lens which POL ARIZED DRIVERS® A polarized version of the Drivers lens which
C AT. 3 -3 LT * 16 % /11% removes glare. removes glare.
C AT. 3 -3 LT * 16 % /11%
Our CPG (Cool Photo Gray) lens is designed to Ideal for very bright conditions, the 555nm lens
CPG 555nm®
perform in all weather conditions, and is potentially maximizes greens and yellows for greater contrast
C AT. 2-3 LT * 2 1% / 9 % well suited for handling harsh glare. C AT. 3 -3 LT * 15 % / 9 % and clarity.
Ideal for very bright conditions, the 555nm lens

555nm® maximizes greens and yellows for greater contrast P OL ARIZED 555nm® A polarized version of the 555nm lens which
C AT. 3 -3 LT * 2 2 % / 9 % and clarity. C AT. 3 -3 LT * 15 % / 8 % removes glare. Ideal for very bright light conditions.
P OL ARIZED 555nm® A polarized version of the 555nm lens which High contrast rose colored lens that provides clarity
SEDONA® in harsh light conditions. Ideal for skiing
C AT. 3 -3 LT * 15 % / 8 % removes glare. Ideal for very bright light conditions.
C AT. 2-3 LT * 2 2 % /10 % and use in intense light conditions.
High contrast rose colored lens that provides

SEDONA® clarity and high contrast in harsh light conditions. P OL ARIZED SEDONA® A polarized version of the Sedona lens that removes
C AT. 2-3 LT * 2 2 % /10 % Ideal for skiing and use in intense light conditions. C AT. 3 -3 LT * 15 % / 9 % the glare and the stress it places on your eyes.
P OL ARIZED SEDONA® A polarized version of the Sedona lens that removes

C AT. 3 -3 LT * 15 % / 9 % the glare and the stress it places on your eyes.
53
Merchandising
THE WORLD’S FINEST DRIVING SUNGLASS
Polarized
demonstrator
SER105
OPHTHALMOLOGIST LEAFLET
Pack of 50
THE WORLD’S FINEST DRIVING SUNGLASS
CLE20 : French
CLE21 : German
CLE22 : English (EUROPE)
Summer pack 2013 CLE23 : Italian
Kakemono + A3 showcard + A4 showcard CLE24 : Spanish
SERSUM13 CLE25: English (FOR UK ONLY)
UV Lamp
SER087
Vario Drive Rx Display

PR664
Prescription program
Logo plaque
Sales material
SER080
SER108
Crystal Display case

PR667
Gold Display case

PR665
16-pcs Floor display 30-pcs Floor display 6-Piece GENUS Display

(190 x 60 x 35 cm) (190 x 60 x 35 cm) 6-pcs Counter Display PR663
PR532 PR531 PR568
54
DISTRIBUTION
America (U.S.A.) China Greece Lebanon Serbia & Montenegro
9200 Cody Koollook International Ltd. Minas Kokkoris S.A. Yamout Optical Center Rodea Team d.o.o.
Overland Park, KS 66214 No.19-20 Fortunepark, Lane 1277 111 Gounari Street Zoukak Al Bilal Street Koroska Cesta 53
Tel: 800.222.6553 Zhuanxing East Road, Minhang District 16561 Glyfada El Ourafi Bldg- P.O. Box 113/6095 4000 Kranj
Fax: 800.548.0446 201108, Shanghai, China Tel: 30.210.5770912 00 Jdeideh- Beyrouth Tel: 386.4.20.15.400
Tel: 86.21.2420.3263 Fax: 30.210.5771734 Tel: 961.1377436 Fax: 386.4.20.15.401
ANDORRA Fax: 86.21.2420.3255 Email: info@fashioncode.gr Fax: 961.1377437 Email: info@rodeoteam.si
Bushnell Outdoor Products Spain Email: info@yamout.us
C/ Alava, 60 6 1 Costa Rica Guatemal a Singapore
08005 Barcelona Opticas Vision Ltda. Consulta Guatemala Macedonia Webster Resources Pte Ltd.
Tel: 34.93.486.48.00 Calle 4, Ave. 3 y 5 19 Avenida 2-29, Zona 14 Rodeo Team d.o.o. 605A Macpherson Road
Fax: 34.93.309.29.11 San Jose, Costa Rica Ciudad de Guatemala Koroska Cesta 53 #03-03 Citimac Industrial Complex
Email: bushnellspain@bushnell-europe.com Tel: 506.2243.9000 Guatemala, C.A. 4000 Kranj Singapore 368240
Email: www.opticasvision.co.cr Tel: 502.2414.6000 Tel: 386.4.20.15.400 Tel: 65.6286.0291
Argentina Fax: 502.2414.6060 Fax: 386.4.20.15.401 Fax: 65.6286.8360
Casa Para Ti Croatia Email: info@consultacorp.com Email: info@rodeoteam.si
Ciudad de La Paz 1808, 3° A Rodea Team d.o.o. Slovakia
C1428CPD Koroska Cesta 53 Holl and Mal aysia Regina Import s.r.o.
Buenos Aires, Argentina 4000 Kranj Bobo’s Eyewear Focus Point Vision Care Group Sdn. Bhd. Podluzany 1
Tel: 54.11.4780.2100 Tel: 386.4.20.15.400 Hambakenwetering 20 Unit 1&3, Jalan PJU 1/37, Dataran Prima, 935 27 Podluzany 1
Fax: 54.11.4780.3113 Fax: 386.4.20.15.401 5231 DC s-Hertogenbosch 47301 Petaling Jaya, Selangor, Malaysia Tel: 421.36.6322207
Email: info@casaparati.com.ar Email: info@rodeoteam.si Netherlands Tel: 603.7880.5520 Fax: 421.36.6322182
Tel: 31.73.690.1777 Fax: 603.7880.6627 Email: info@reginaimport.sk
Asia Cyprus Fax: 31.73.690.1778
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Email: info@bobos.nl
Room 2113, Hong Kong Plaza 5 EZ Themistocles Dervis Street Bushnell Performance Optics Rodeo Team d.o.o.
188 Connaught Road West P.O. Box 22910 Honduras Parque Industrial Tultitlán I, Bodega 1B Koroska Cesta 53
Hong Kong 1066 Nicosia Consulta Investments, S.A. Circuito Puente de vigas s/n km. 14.5 4000 Kranj
Tel: 852.2546.3060 Tel: 357.22.664644 Altos de La Granja, Calle Francisco I. Madero s/n Tel: 386.4.20.15.400
Fax: 852.2546.9799 Fax: 357.22.752555 Casa No. 227 Frente a Oficinas Hondutel Col. Independencia Fax: 386.4.20.14.401
Email: Bushnell@bushnell.com.hk Email: eyeland@pilides.com Comayaguela, Francisco Morazán Tultitlán, Edo. De México, C.P. 54940 Email: info@rodeoteam.si
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Australia Czech Republic Tel: 504.2225.2495 018000028280 South Africa
Bollé Australia Pty. Ltd. Strabilia s.r.o. Bushnell Performance Optics
ABN 77 005 741 300 Na Mokline 539/10 Hong Kong & Macau Morocco South Africa t/a Ultimo
32-40 Fairchild Street Heatherton 163 00 Prague 6 Bushnell Performance Optics Asia Ltd. Keratoptique Marlin House Norbuy Office Park
3202 Victoria Tel: 420.235.313.313 Room 2113, Hong Kong Plaza 303, boulevard Ziraoui 372 Rivonia Boulevard Rivonia
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Teknikvej 69 New zeal and Spain
Austria DK-5260 Odense S India Bollé New Zealand Bushnell Outdoor Products Spain
Bushnell Performance Optics GmbH Tel: 45.65.94.15.40 GKB RX LENS PVT LTD Unit 5, 114 Sawyers Arms Road C/ Alava, 60 6 1
An Der Alten Spinnerei 1 Fax: 45.65.94.15.54 P4- Kasba Industrial Estate, Phase 1, Papanui, Christchurch 8052 08005 Barcelona
83059 Kolbermoor B. Rosenheim Email: info@frandsjensen.dk Kolkata – 700107 P O Box 5037, Christchurch 8052 Tel: 34.93.486.48.00
Germany India Tel: 0800 2655 369 (0800 Bolle NZ) Fax: 34.93.309.29.11
Tel: 49.8031.233480 Ecuador Tel: +91-33-24424354 Email: bolle@bolle.co.nz Email: bushnellspain@bushnell-europe.com
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Email: info@bushnell.de Alemania 616 y Mariana de Jesus Nicaragua Switzerl and
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Bahrain Quito Bushnell Performance Optics UK Ltd. Edificio LaFise 3c. norte media al este Route de Chalais 18
Pasteur Medical Instruments Tel/Fax: 593.2.252.9680 Unit C83 Barwell Business Park Managua, Nicaragua, C.A. 3965 Chippis
P.O. Box 6372 Email: eurosp@ecua.net.ec Leatherhead Road Tel: 505.22.7019.28 Tel: 41.27.451.12.00
6372 Dubai Chessington, Surrey Email: info@consultacorp.com Fax: 41.27.451.12.01
U.A.E. Optica Sanchez KT9 2NY Email: info@k-optisports.ch
Tel: 971.4.2679738 Cuenca United Kingdom Norway
Fax: 971.4.2679748 Centro Comercial Mall del Rio, Tel: 44.0.20.8391.4700 Sport Agile Turkey
Email: pmidubai@pmidubai.com Local 46-48 Fax: 44.0.20.8391.4733 Postboks 33 ANT OPTIK Dis Tic. Ve San. Ltd. Sti.
Cuenca Email: sales@bushnell-uk.co.uk 3177 Väle Yildiz Posta Cad.
Belgium Tel: 593.7.283.5287 Tel: +47 33063360 Vefabey Sok. No: 9A/27
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Dendermondesteenweg 335 Email: sanchezo@cue.satnet.net Luxvision Ltd. Email: arne@sportagile.no Tel: 90.212.288.60.99
B-9070 Destlebergen Contact: Enrique Sanchez 15 Beit-Oved Street Fax: 90.212.288.60.34
Tel: 32.9.238.1632 P.O. BOX 57461 Panama Email: info@antoptik.com
Fax: 32.9.238.2362 El Salvador 61574 Tel-Aviv Motta Internacional
Email: nv.technop@technop.be Consulta El Salvador, S.A. de C.V. Tel: 972.3.7919300 Apartado Postal 417 United Arab Emirates
Avenida Las Bugambilias Fax: 972.3.7919321 Zona Libre de Colon Pasteur Medical Instruments
Bosnia & Herzegovina Residenciales Florencia, Apto. 16 Republica de Panama P.O. Box 6372
Rodeo Team d.o.o. Email: asaraph@luxvision.co.il
Residenciales Florencia Tel: 507.431.6000 6372 Dubai
Koroska Cesta 53 San Salvador, El Salvador, C.A. Italy Fax: 507.431.0109 U.A.E.
4000 Kranj Tel: 503.22.9877.38 BPO Italy s.r.l. Email: g.maduro@motta-int.com Tel: 971.4.2679738
Tel: 386.4.20.15.400 Email: info@consultacorp.com Corso Moncalieri, 167 Contact: Gabriel Maduro Fax: 971.4.2679748
Fax: 386.4.20.15.401 10133 TORINO Email: pmidubai@pmidubai.com
Email: info@rodeoteam.si Europe Tel: 39.011.661.85.83 PhilipPines
Bushnell Outdoor Products Fax: 39.011.661.87.68 Branded Lifestyle Inc. United Kingdom
Bulgaria 4, rue Diderot 2270 Mirax Building Bushnell Performance Optics UK Ltd.
Talant SPORT LTD Email: italia@bushnell-europe.com
92150 Suresnes, France Don Chino Roces Avenue, Unit C83 Barwell Business Park
32 Roza St. Tel: 33.1.41.44.94.80 Japan Makati City, Philippines Leatherhead Road
1444 Sofia s. Bistritza Fax: 33.1.41.44.06.09 Bushnell Outdoor Products Japan, Ltd. Tel: 632.816.7777 Chessington, Surrey
Tel: 359.29.927.181 Email: contact@bushnell-europe.com 4th Floor, 3-5-12 Hongo Bunkyo-Ku Fax: 632.893.7009 Kt9 2Ny
Fax: 359.29.927.250 Tokyo, Japan 113-0033 United Kingdom
Email: talant.sport@gmail.com Finl and Tel: 81.3.5844.2040 Russia Tel: 44.0.20.8391.4700
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Canada Turuntie 10 Krasnobogatirskaya st., 2, str. 3
Bushnell Outdoor Products Email: sales-info@bushnell-japan.co.jp Email: sales@bushnell-uk.co.uk
FIN-13130 Hameen linna 107564 Moscow
25A E. Pearce St. Tel: 358.3.612.7222 Washin Optical Co. Ltd. Tel: 007.495.933.62.91 Uruguay
Richmond Hill, ON L4B 2M9 Fax: 358.3.612.7232 1-1-17 Akabaneminami, Kitaku Fax: 007.495.933.62.91 Leopoldo Goldemberg
Tel: 905.771.2980 Email: neonsun@neonsun.fi Tokyo, Japan 115-0044 Cerro Largo 1225
Fax: 905.771.2984 Tel: 81.33.9026.363 Saudi Arabia Montevideo, Uruguay 11100
France Fax: 81.33.9022.408 Pasteur Medical Instruments Tel: 598.2.901.4467
CARIBBEAN Bushnell Outdoor Products P.O. Box 6372
Goris Group Co. Email: uehara@washin-optical.co.jp Fax: 598.2.901.6506
4, rue Diderot 6372 Dubai Email: legol@netgate.com.uy
1824 NW 21 Terrace 92150 Suresnes Kuwait U.A.E. Contact: Gustavo Goldenberg
Miami, FL 33142 Tel: 33.1.41.44.94.80 International Optique Tel: 971.4.2679738
Tel: 305.371.7170 Fax: 33.1.41.44.06.09 Salmiah Area 9 Salem Al-Mubarak Str Fax: 971.4.2679748 Venezuel a
Fax: 305.371.7625 Email: contact@bushnell-europe.com Central Plaza Blg Office 15/ Po Bo Email: pmidubai@pmidubai.com 800 Vision
Email: viviana@gorisgroup.com 24755 Kuwait 2da. Av. Sta. Eduvigis, Qta. Avila,
Web: www.gorisgroup.com Germany Tel: +965 25722980 No. 23, Ph
Bushnell Performance Optics GmbH Fax: +965 25714026 Urb. Santa Eduvigis
Chile An Der Alten Spinnerei 1
Sport Optic Ltda Email: info@intoptic.com Caracas – Venezuela
83059 Kolbermoor B. Rosenheim Tel: 582122856094
Avda. Del Valle 787, of. 602
Tel: 49.8031.233480
Ciudad Empresarial
Fax: 49.8031.2334818
Huechuraba, Santiago
Email: infogermany@bushnell-europe.com
Tel: 56.2.2479570
Email: daniel@sportoptic.cl
Contact: Daniel Abran
55
P roducts index
Alice p.35 Martino p.29

Assisi p.49 Merano p.28
Augusto p.19 Milano p.24
Bagheria p.38 Mondello p.36
Bella p.39 Monza p.18
Bianca p.40 Nico p.24
Brando p.19 Nunzio p.35
Chloé p.39 Nuvino p.48
Cortino p.29 Nuvola p.48
Dante p.18 Orvieto p.49
Destare p.50 Pareto p.21
Duccio p.35 Piero p.24
Empoli p.16 Pisa p.29
Fasano p.28 Rimini p.21
Firenze p.49 Rivoli p.16
Giuliana p.40 Rotolare p.48
Giustina p.34 San Remo p.37
Granada p.31 Sara p.34
Imperia p.39 Sassari p.20
Lamone p.19 Serena p.38
Large Aviator p.26 Sortie p.26
Levanto p.20 Strato p.50
Limited Edition Bella p.42 Tosca p.18
Limited Edition Chloe p.43 Trapani p.37
Limited Edition Volterra p.43 Trieste p.20
Limited Edition San Remo p.43 Udine p.16
Lipari p.46 Vasio p.28
Livigno p.36 Velino p.30
Livorno p.30 Velocity p.26
Lorenzo p.25 Vento p.31
Luca p.46 Volterra p.36
Maestrale p.50
Featuring the DUCCIO

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Serengeti 2013 Catalogue UK

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Serengeti 2013 Catalogue UK

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T H E W O R L D ’ S F I N E S T D R I V I N G S U N G L A S S // 2 0 1 3

THE ROAD HAS

P HO T O C HR OMIC F R A ME T E C HNOL OG Y L imite d E dition Merchandising

We not only pioneered photochromic technology, And because photochromic technology is

In bright conditions, when UV radiation is more

PHOTOCHROMIC LENS LEVEL

PHOTOCHROMIC LENS LEVEL

PHOTOCHROMIC LENS LEVEL

Natural Light Organized Light

Serengeti ® photochromic lenses block this

WITH S P ECTRAL C ONTR OL ®

Serengeti ® Photochromic Polarized lenses

• Distracting glare caused by car headlights

* Polar PhD™ lenses recommended for sport

Ultra-light glass lens P OL A R P hD ™ L E NS

Non-polarized and gradient glass Polarized glass Polar PhD™

drivers ® gol d - Cat. 3-3

Polarized glass Polar PhD™

555nm® - Cat. 3-3

non-polarized glass polarized glass Polar PhD™

cpg - Cat. 2-3

S E DON A® - Cat. 2-3

  7764 Satin Black Tortoise, Polarized 555nm ®

7760 Shiny Marble Cut Black, Polarized 555nm ®

7768 Satin Brown/Black Tortoise, Polarized Drivers ®

  7506 Brown Tortoise, Polarized Drivers ®

7049 Shiny Gunmetal/Black Tanner y, Polarized 555nm ®

  7700 Velvet Gold, Polarized Drivers ® Gold

  7225 Shiny Gunmetal/Black Tannery, Polarized 555nm ®

7669 Satin Gunmetal, 555nm ®

7673 Espresso, Drivers ®

7588 Shiny Gunmetal, Polarized 555nm ®

7575 Shiny Gunmetal, Polar PhD™ Sedona ®

7679 Shiny Gunmetal, Polar PhD™ 555nm ®

7640 Satin Black/Shiny Tortoise, Polarized 555nm ®

  7647 Shiny Gray Marble, Polarized 555nm ®

  7662 Satin Dark Brown/Shiny Cognac, Polarized Drivers ® Gold

7650 Satin Dark Brown/Shiny Cognac, Polarized Drivers ® Gold

  7844 Shiny Silver, 555nm ®

  7509 Shiny Gunmetal, Polarized 555nm ®

7494 Shiny Gunmetal, Polarized 555nm ®

7422 Shiny Dark Demi Tortoise, Polarized 555nm ®

7722 Shiny Black, Polarized Drivers ® Gold

7525 Dark Tortoise, Polarized 555nm ®

7716 Satin Dark Brown/Shiny Cognac, Polarized Drivers ® Gold

7498 Shiny Black, Polarized 555nm ®

7529 Dark Tortoise, Polarized 555nm ®

7499 Dark Tortoise, Polarized 555nm ®

7299 Espresso, Polarized Drivers ®

  7303 Metallic Gunmetal, Polarized Drivers ®

  7112 Shiny Gunmetal, Polarized 555nm ®

  7829 Shiny Dark Tortoise, Polar PhD ™ Drivers ®

7833 Shiny Dark Tortoise, Polar PhD Drivers

7822 Shiny Dark Tortoise, Polar PhD Drivers

  7817 Satin Black, Polar PhD ™ 555nm ®

7837 Satin Black, Polar PhD 555nm

7772 Shiny Silver/Smoke Stripe, Polarized 555nm ®

  7776 Shiny Silver/Black Ivory, Polarized 555nm ®

7595 Shiny Silver/Black Ivor y, Polarized 555nm ®

  7609 Satin Dark Brown/Black Tortoise, Polarized Drivers ®

  7602 Shiny Silver/Smoke Stripe, Polarized 555nm ®

7782 Burnt Almond, Drivers ®

  7790 Wine, Polarized Drivers ®

7786 Black Gray Tortoise, 555nm ®

7764 Satin Black Tortoise, Polarized 555nm ®

7506 Brown Tortoise, Polarized Drivers ®

7700 Velvet Gold, Polarized Drivers ® Gold

7225 Shiny Gunmetal/Black Tannery, Polarized 555nm ®

7647 Shiny Gray Marble, Polarized 555nm ®

7662 Satin Dark Brown/Shiny Cognac, Polarized Drivers ® Gold

7844 Shiny Silver, 555nm ®

7509 Shiny Gunmetal, Polarized 555nm ®

7303 Metallic Gunmetal, Polarized Drivers ®

7112 Shiny Gunmetal, Polarized 555nm ®

7829 Shiny Dark Tortoise, Polar PhD ™ Drivers ®

7817 Satin Black, Polar PhD ™ 555nm ®

7776 Shiny Silver/Black Ivory, Polarized 555nm ®

7609 Satin Dark Brown/Black Tortoise, Polarized Drivers ®

7602 Shiny Silver/Smoke Stripe, Polarized 555nm ®

7790 Wine, Polarized Drivers ®

7847 Shiny Dark Tortoise, Polarized Drivers ®

7845 Shiny Black, Polarized 555nm ®

7809 22K Luster Gold Plating /Brown Marble, Polarized Drivers ®

7808 22K Luster Gold Plating /Brown Marble, Polarized Drivers ®