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Summer Internship Project ReportON

“A STUDY ON CUSTOMER SATISFACTION

FROM MARUTI SUZUKI VEHICLEAND IT

S DEALER

Submitted In Partial FulfillmentOf the RequirementOf Bachelor of Business Administration

Training Supervisor Submitted By

AMIT SAHOO

SUDHIR KUMAR YADAVDesignation: SALES TEAM LEADER 04350501715 (2015-


18)Submitted To:Banarsidas Chandiwala Institute of Professional Studies, Dwarka, New Delhi(Affiliated to Guru Gobind Sin
gh Indraprastha University)
2

CERTIFICATE

This is to certify that the project work done on “A STUDY ON CUSTOMER

SATISFACTION FROM MARUTI SUZUKI VEHICLE AND IT

S DEALER

Submitted to Guru Gobind Singh Indraprastha University, Delhi by SUDHIRKUMAR YADAV in partial fulfillment of the requirement
for the award of degree ofBachelor of Business Administration, is a bonafide work carried out by him under mysupervision and guidance. T
he work was carried during 15

th
sept 2017 to 22

th

Oct,2017 in Rana Motors.During the training period his behavior & performance was satisfactory.Date: Name of the guide -
AMIT SAHOO

ACKNOWLEDGEMENT

I would like to take an opportunity to thank all the people who helped me incollecting necessary information and making of the report. I am gratef
ul to all ofthem for their time, energy and wisdom.

First of all, I would like to send my sincere thanks to Mr. Jayant Sanyal for hishelpful hand in the completion of my project. Getting a project ready re
quiresthe work and effort of many people. I would like all those who have contributedin completing this project.SUDHIR KUMAR YAD
AVBBA (FINAL YEAR)
4

DECLARATION

I hereby declare that this Project Report titled “A STUDY ON CUSTOMER

SATISFACTION FROM MARUTI SUZUKI VEHICLE AND IT

S DEALER

submitted by me to Banarsidas Chandiwala Institute of Professional Studies,Dwarka is a bonafide work undertaken during the period from 15

th

Sept 2017 to22

th

oct 2017 by me and has not been submitted to any other University orInstitution for the award of any degree diploma / certificate or published a
nytime before.(Signature of the Student) Date: / / 2017 Name: SUDHIR KUMAR YADAVEnroll. No.: 04350501715

BONAFIDE CERTIFICATE

This is to certify that as per best of my belief the project entitled “A STUDY

ON CUSTOMER SATISFACTION FROM MARUTI SUZUKI VEHICLEAND IT

S DEALER

is the bonafide research work carried out by SUDHIRKUMAR YADAV

student of BBA, BCIPS, Dwarka,New Delhi during Sept-


Oct 2017, in partial fulfillment of the requirements for the Summer TrainingProject of the Degree of Bachelor of Business Admi
nistration.

He has worked under my guidance.

--------------------

Name – Mrs Ritika agrawal

Project Guide

(Internal)Date:

Counter signed by-------------


6

Director /HOD

Date:

TABLE OF CONTENTS

S.NO. CHAPTERS PAGE.NO.

Executive Summary

8CHAPTER

1: INTRODUCTION & RATIONALE FOR THESTUDY10-161.1

Introduction of Maruti Suzuki

101.2

Evolution of Maruti Suzuki

111.3

Top players

151.4

Competitors

16CHAPTER

2: OBJECTIVES, SCOPE & LIMITATIONS OFTHE STUDY17-182.1

Objective of the Study

172.2

Scope of the study

182.3

Limitations of the study

18CHAPTER

3: PROFILE OF THE COMPANY 19-253.1

Introduction of Maruti Suzuki


193.2

Maruti’s Vision

213.3

Maruti’s Core Values

213.4

Maruti’s Mission

21
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