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interaction-design.org
AGENDA
• 5 most common failures of organizational management of UX
• How to prevent these failures and improve UX management
• Q&A
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THE 5 FAILURES
#1 Not making the business case for UX weakens value
#2 Inside-Out design weakens UX innovation
#3 Poor management impacts UX performance
#4 Poor org chart placement impacts UX effectiveness
#5 Weak UX process slows performance
1
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1 RISK: BUILDING THE WRONG THING
MVP?
What’s your Minimal Usable
Product
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1 PROVE YOUR ROI OF UX
Understand the ROI of UX Build case studies and Measure and evangelize
success stories business results
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2
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2 RISK: KEEPING TEAMS INDOORS
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2 INVOLVE USERS IN YOUR PROCESS
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3
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3 RISK: MIS-USING UX
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3 BUILD A UX CHAMPION AT THE TOP
Show up to user sessions Bring UX into strategy / Give UX a seat at the table
business decisions (Dev / Mkt / PM)
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4
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4 BIGGEST RISK: DISABLING UX
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4 STRUCTURE HIERARCHY CORRECTLY
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5
Internal UX process is key User research (field Agile / Lean has to marry
studies) are a must—not a with UX
“nice to have”
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5 BIGGEST RISK: AGILE DISCONNECTS
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5 UX AS PART OF FAMILY, NOT ADD-ON
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IDF WEBINAR
Q&A
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SUMMARY: 5 COMMON UX MANAGEMENT FAILURES
#1 Not
#4 Poor
making the #2 Inside- #3 Poor #5 Weak
org chart
business Out design management UX process
placement
case for UX
interaction-design.org
Where to learn more:
interaction-design.org
IDF WEBINAR
interaction-design.org