General Company Information

Hasbro, Inc.

Principal Office Company Website

1027 Newport Avenue www.hasbro.com
Pawtucket, RI 02861 USA
Primary NAICS
Phone 401 431-8697 339932 : Game, Toy, and Children's Vehicle Manufacturing

Auditor Closing Stock Price 93.24 (as of 09/18/2017)

KPMG LLP
Incorporated
Number of Employees January 1926 , RI, United States
5,400 (Approximate Full-Time as of 12/25/2016)
Mergent Dividend Achiever No
Country of Incorporation
United States Number of Shareholders
8,340 (approx. record) (as of 02/06/2017)
Exchange And Ticker
NMS : HAS Annual Meeting
In May
Primary SIC
3944 : Games, toys, and children's vehicles

Business Summary

Hasbro is an entertainment company engaged in developing, marketing and selling products in a range of
consumer goods categories and distribution of television programming based on Co.'s properties, as well
as through the out-licensing of rights for third parties to use its properties in connection with products,
including digital media and games. Co. organizes its owned and licensed properties on the following
categories: Franchise Brands, Partner Brands, Hasbro Gaming, and Emerging Brands. Co. markets its
brands under the following primary product categories: Boys, Games, Girl's, and Preschool toys. Co.'s
three segments are U.S. and Canada, International, and Entertainment and Licensing.

09/19/2017 1 Mergent, Inc.

 Hasbro, Inc.

* all results are stated in US Dollars

Peer Grouping by: SIC
Peer Scope: worldwide

Company Name Country of Year Incorporated/Fo

Operations unded

Alton Sports Co Ltd KOR 1994

AVIC Aero-Engine Controls Co Ltd CHN 1997
Avic Real Estate Co., Ltd. CHN 1994
Bigben Interactive S.A. (France) FRA -
Cassidy Brothers PLC GBR 1956
Character Group Plc (The) GBR -
China Healthwise Holdings Ltd HKG 1997
Dream International Ltd HKG 1992
E Media Holdings Ltd ZAF 1957
Empire Global Gaming Inc USA 2010
Games Workshop Group PLC GBR 1991
Gentosha Inc Tokyo JPN 1993
Goodbaby International Holdings CHN 2000
Ltd.
Hasbro, Inc. USA 1926
Herald Holdings Ltd. HKG 1992
Hornby Plc GBR -
Immsi Spa Torino ITA -
International Games System Co Ltd TWN 1989
Jakks Pacific Inc. USA 1995
Kader Holdings Company Ltd HKG 1989
Kao Hsing Chang Iron & Steel Corp. TWN 1966
Kin Yat Holdings Ltd HKG 1997
Konami Holdings Corp JPN 1973
Lerado Group (Holding) Co., Ltd. HKG 1998
LiteBulb Group Ltd GBR 2010
Mad Catz Interactive Inc USA 1993
Matrix Holdings Ltd. HKG 1993
Mattel Inc USA 1948
Mothercare Plc GBR 1986
Newell Brands Inc USA 1970
Ningbo Huaxiang Electronic Co., CHN 1988
Ltd.
Nintendo Co., Ltd. JPN 1947
NTN Buzztime Inc USA 1984
Orient Victory China Holdings Ltd HKG -
People Co Ltd JPN 1977
Perfectech International Holdings HKG 1992
Ltd.
Playmates Holdings Ltd HKG 1991
Samchuly Bicycle Co., Ltd. KOR 1979
Sony Corp JPN 1946

09/19/2017 2 Mergent, Inc.

 Hasbro, Inc.

Company Name Country of Year Incorporated/Fo

Operations unded

Soul & Vibe Interactive Inc USA 2011

South China Holdings Co Ltd HKG -
Square Enix Holdings Co Ltd JPN 1975
Tomy Co., Ltd. JPN 1953
Tube Investments of India Ltd IND 1949
Veltyco Group PLC GBR -
VTech Holdings Ltd HKG 1989

Company Name Total Revenue -

latest
Peer Avr: 2,502,575,281.21

Alton Sports Co Ltd 58,473,686.19 (2013)

AVIC Aero-Engine Controls Co Ltd 360,582,853.02 (2016)
Avic Real Estate Co., Ltd. 910,517,262.53 (2016)
Bigben Interactive S.A. (France) 223,447,241.69 (2017)
Cassidy Brothers PLC 12,644,832.84 (2014)
Character Group Plc (The) 158,881,193.26 (2016)
China Healthwise Holdings Ltd 41,081,153.82 (2017)
Dream International Ltd 234,096,367.16 (2015)
E Media Holdings Ltd 165,209,337.35 (2016)
Empire Global Gaming Inc 218 (2016)
Games Workshop Group PLC 203,012,078.32 (2017)
Gentosha Inc Tokyo 140,972,964.85 (2010)
Goodbaby International Holdings 804,454,541.18 (2016)
Ltd.
Hasbro, Inc. 5,019,822,000 (2016)
Herald Holdings Ltd. 140,920,965.54 (2017)
Hornby Plc 59,201,617.08 (2017)
Immsi Spa Torino 1,461,181,799.20 (2016)
International Games System Co Ltd 102,615,077.53 (2016)
Jakks Pacific Inc. 706,603,000 (2016)
Kader Holdings Company Ltd 97,174,623.75 (2016)
Kao Hsing Chang Iron & Steel Corp. 34,867,859.67 (2016)
Kin Yat Holdings Ltd 318,151,189.61 (2017)
Konami Holdings Corp 2,056,424,667.22 (2017)
Lerado Group (Holding) Co., Ltd. 28,603,999.06 (2016)
LiteBulb Group Ltd 34,137,862.19 (2014)
Mad Catz Interactive Inc 134,074,000 (2016)
Matrix Holdings Ltd. 160,837,030.16 (2016)
Mattel Inc 5,456,650,000 (2016)
Mothercare Plc 833,986,864.20 (2017)
Newell Brands Inc 13,264,000,000 (2016)
Ningbo Huaxiang Electronic Co., 1,800,956,356.53 (2016)
Ltd.
Nintendo Co., Ltd. 4,374,470,570.95 (2017)
NTN Buzztime Inc 22,312,000 (2016)

09/19/2017 3 Mergent, Inc.

 Hasbro, Inc.

Company Name Total Revenue -

latest
Peer Avr: 2,502,575,281.21

Orient Victory China Holdings Ltd 8,572,369.67 (2015)

People Co Ltd 40,001,872.91 (2016)
Perfectech International Holdings 30,571,619.32 (2016)
Ltd.
Playmates Holdings Ltd 231,094,799.22 (2015)
Samchuly Bicycle Co., Ltd. 111,458,739.87 (2014)
Sony Corp 68,003,544,032.50 (2017)
Soul & Vibe Interactive Inc 6,547 (2015)
South China Holdings Co Ltd 481,156,916.89 (2016)
Square Enix Holdings Co Ltd 1,918,433,306.98 (2016)
Tomy Co., Ltd. 1,452,106,742.99 (2016)
Tube Investments of India Ltd 1,558,228,399.75 (2015)
Veltyco Group PLC 6,422,375.53 (2016)
VTech Holdings Ltd 1,856,500,000 (2016)

Company Name Research & Advertising - latest

Peer Avr: 168,394,500 Peer Avr: 113,988,250
Alton Sports Co Ltd
AVIC Aero-Engine Controls Co Ltd
Avic Real Estate Co., Ltd.
Bigben Interactive S.A. (France)
Cassidy Brothers PLC
Character Group Plc (The)
China Healthwise Holdings Ltd
Dream International Ltd
E Media Holdings Ltd
Empire Global Gaming Inc
Games Workshop Group PLC
Gentosha Inc Tokyo
Goodbaby International Holdings
Ltd.
Hasbro, Inc.
Herald Holdings Ltd.
Hornby Plc
Immsi Spa Torino
International Games System Co Ltd
Jakks Pacific Inc.
Kader Holdings Company Ltd
Kao Hsing Chang Iron & Steel Corp.
Kin Yat Holdings Ltd
Konami Holdings Corp
Lerado Group (Holding) Co., Ltd.
LiteBulb Group Ltd
Mad Catz Interactive Inc
Matrix Holdings Ltd.
Development -
latest
- -
- -
- -
- -
- -
- -
- -
- -
- -
- 0 (2016)
- -
- -
- -
266,375,000 (2016) -
- -
- -
- -
- -
- 20,100,000 (2016)
- -
- -
- -
- -
- -
- -
3,699,000 (2016) 4,853,000 (2016)
- -

09/19/2017 4 Mergent, Inc.

 Hasbro, Inc.

Company Name Research & Advertising - latest

Development -
latest
Peer Avr: 168,394,500 Peer Avr: 113,988,250
Mattel Inc 215,304,000 (2016) -
Mothercare Plc - -
Newell Brands Inc 188,200,000 (2016) 431,000,000 (2016)
Ningbo Huaxiang Electronic Co., - -
Ltd.
Nintendo Co., Ltd. - -
NTN Buzztime Inc - -
Orient Victory China Holdings Ltd - -
People Co Ltd - -
Perfectech International Holdings - -
Ltd.
Playmates Holdings Ltd - -
Samchuly Bicycle Co., Ltd. - -
Sony Corp - -
Soul & Vibe Interactive Inc - -
South China Holdings Co Ltd - -
Square Enix Holdings Co Ltd - -
Tomy Co., Ltd. - -
Tube Investments of India Ltd - -
Veltyco Group PLC - -
VTech Holdings Ltd - -

Company Name Selling General & Inventory Turnover

Admin - latest - latest

Peer Avr: 557,076,138.23 Peer Avr: 7.94

Alton Sports Co Ltd 15,830,043.68 (2013) 3.23 (2013)
AVIC Aero-Engine Controls Co Ltd 64,194,498.85 (2016) 1.55 (2016)
Avic Real Estate Co., Ltd. 95,220,561.30 (2016) 0.59 (2016)
Bigben Interactive S.A. (France) 46,440,128.02 (2017) 2.86 (2017)
Cassidy Brothers PLC 775,891.27 (2014) 5.95 (2014)
Character Group Plc (The) 33,590,867.90 (2016) 8.58 (2016)
China Healthwise Holdings Ltd 21,313,436.05 (2017) 4.55 (2017)
Dream International Ltd 30,692,886.82 (2015) 6.34 (2015)
E Media Holdings Ltd 63,029,830.68 (2016) 60.53 (2016)
Empire Global Gaming Inc 30,684 (2016) -
Games Workshop Group PLC 107,327,514.57 (2017) 4.17 (2017)
Gentosha Inc Tokyo 32,144,605.53 (2010) 5.63 (2010)
Goodbaby International Holdings 245,885,217.21 (2016) 3.52 (2016)
Ltd.
Hasbro, Inc. 1,579,709,000 (2016) 4.94 (2016)
Herald Holdings Ltd. 37,294,523.65 (2017) 4.44 (2017)
Hornby Plc 30,453,501.59 (2017) 2.51 (2017)
Immsi Spa Torino 245,818,046.71 (2016) 3.64 (2016)
International Games System Co Ltd 29,045,963.05 (2016) 4.75 (2016)
Jakks Pacific Inc. 205,915,000 (2016) 7.11 (2016)
Kader Holdings Company Ltd 30,918,383.70 (2016) 2.45 (2016)

09/19/2017 5 Mergent, Inc.

 Hasbro, Inc.

Company Name Selling General & Inventory Turnover

Admin - latest - latest

Peer Avr: 557,076,138.23 Peer Avr: 7.94

Kao Hsing Chang Iron & Steel Corp. 3,550,321.45 (2016) 3.96 (2016)
Kin Yat Holdings Ltd 26,780,524.93 (2017) 6.36 (2017)
Konami Holdings Corp 403,437,459.07 (2017) 17.01 (2017)
Lerado Group (Holding) Co., Ltd. 16,616,190.73 (2016) 5.48 (2016)
LiteBulb Group Ltd 14,699,535.67 (2014) 5.26 (2014)
Mad Catz Interactive Inc 24,645,000 (2016) 5.80 (2016)
Matrix Holdings Ltd. 36,997,270.28 (2016) 2.54 (2016)
Mattel Inc 2,035,158,000 (2016) 4.83 (2016)
Mothercare Plc 59,856,114.47 (2017) 5.97 (2017)
Newell Brands Inc 3,223,800,000 (2016) 6.25 (2016)
Ningbo Huaxiang Electronic Co., 198,333,562.21 (2016) 6.04 (2016)
Ltd.
Nintendo Co., Ltd. 1,516,322,735.35 (2017) 7.29 (2017)
NTN Buzztime Inc 16,458,000 (2016) -
Orient Victory China Holdings Ltd 7,075,133.65 (2015) 1.28 (2015)
People Co Ltd 8,143,390.88 (2016) 8.44 (2016)
Perfectech International Holdings 6,036,717.76 (2016) 8.85 (2016)
Ltd.
Playmates Holdings Ltd 79,162,693.63 (2015) 16.94 (2015)
Samchuly Bicycle Co., Ltd. 24,773,782.85 (2014) 7.31 (2014)
Sony Corp 13,469,285,523.56 (2017) 8.55 (2017)
Soul & Vibe Interactive Inc 1,136,490 (2015) -
South China Holdings Co Ltd 77,870,203.11 (2016) 7.61 (2016)
Square Enix Holdings Co Ltd 637,720,521.58 (2016) 46.41 (2016)
Tomy Co., Ltd. 440,983,019.37 (2016) 5.13 (2016)
Tube Investments of India Ltd 122,532,983.38 (2015) 4.51 (2015)
Veltyco Group PLC 4,196,600.23 (2016) -
VTech Holdings Ltd 254,300,000 (2016) 4.42 (2016)

Company Name EBITDA - latest Advertising % TR -

latest

Peer Avr: 371,875,936.03 Peer Avr: 2.43

Alton Sports Co Ltd 3,852,744.09 (2013) -
AVIC Aero-Engine Controls Co Ltd 38,192,224.02 (2016) -
Avic Real Estate Co., Ltd. 42,707,744.72 (2016) -
Bigben Interactive S.A. (France) 12,489,592.03 (2017) -
Cassidy Brothers PLC - -
Character Group Plc (The) - -
China Healthwise Holdings Ltd (33,849,313.06) (2017) -
Dream International Ltd - -
E Media Holdings Ltd - -
Empire Global Gaming Inc (29,666) (2016) 0 (2016)
Games Workshop Group PLC 46,757,977.51 (2017) -
Gentosha Inc Tokyo 19,096,131.74 (2010) -
Goodbaby International Holdings 5,414,115.15 (2016) -
Ltd.

09/19/2017 6 Mergent, Inc.

 Hasbro, Inc.

Company Name EBITDA - latest Advertising % TR -

latest

Peer Avr: 371,875,936.03 Peer Avr: 2.43

Hasbro, Inc. 934,997,000 (2016) -
Herald Holdings Ltd. 22,298,057.70 (2017) -
Hornby Plc (14,236,103.74) (2017) -
Immsi Spa Torino 77,470,147.45 (2016) -
International Games System Co Ltd 29,428,195.99 (2016) -
Jakks Pacific Inc. 32,200,000 (2016) 2.84 (2016)
Kader Holdings Company Ltd 16,663,130.95 (2016) -
Kao Hsing Chang Iron & Steel Corp. (6,122,900.70) (2016) -
Kin Yat Holdings Ltd 21,462,075.19 (2017) -
Konami Holdings Corp 261,773,284.68 (2017) -
Lerado Group (Holding) Co., Ltd. (27,021,572.25) (2016) -
LiteBulb Group Ltd - -
Mad Catz Interactive Inc (6,702,000) (2016) 3.62 (2016)
Matrix Holdings Ltd. 12,813,001.80 (2016) -
Mattel Inc 731,513,000 (2016) -
Mothercare Plc (2,624,172.03) (2017) -
Newell Brands Inc 1,433,100,000 (2016) 3.25 (2016)
Ningbo Huaxiang Electronic Co., 196,935,980.81 (2016) -
Ltd.
Nintendo Co., Ltd. 919,676,772.26 (2017) -
NTN Buzztime Inc 142,000 (2016) -
Orient Victory China Holdings Ltd - -
People Co Ltd 5,289,991.15 (2016) -
Perfectech International Holdings 3,725,170.17 (2016) -
Ltd.
Playmates Holdings Ltd - -
Samchuly Bicycle Co., Ltd. - -
Sony Corp 7,832,215,892.94 (2017) -
Soul & Vibe Interactive Inc (1,671,607) (2015) -
South China Holdings Co Ltd 35,857,035.75 (2016) -
Square Enix Holdings Co Ltd - -
Tomy Co., Ltd. - -
Tube Investments of India Ltd - -
Veltyco Group PLC (32,106.24) (2016) -
VTech Holdings Ltd - -

Company Name EBITDA Margin % - Net Income - latest

latest

Peer Avr: (1,149.46) Peer Avr: 86,918,982.62

Alton Sports Co Ltd 6.59 (2013) 2,496,889.71 (2013)
AVIC Aero-Engine Controls Co Ltd 10.59 (2016) 30,075,219.49 (2016)
Avic Real Estate Co., Ltd. 4.69 (2016) 23,241,544.30 (2016)
Bigben Interactive S.A. (France) 5.59 (2017) 9,557,903.36 (2017)
Cassidy Brothers PLC - 487,386.21 (2014)
Character Group Plc (The) - -
China Healthwise Holdings Ltd (82.40) (2017) (31,135,329.79) (2017)

09/19/2017 7 Mergent, Inc.

 Hasbro, Inc.

Company Name EBITDA Margin % - Net Income - latest

latest

Peer Avr: (1,149.46) Peer Avr: 86,918,982.62

Dream International Ltd - 19,453,488.89 (2015)
E Media Holdings Ltd - (4,321,115.19) (2016)
Empire Global Gaming Inc (13,608.26) (2016) (35,127) (2016)
Games Workshop Group PLC 23.03 (2017) 39,221,131.31 (2017)
Gentosha Inc Tokyo 13.55 (2010) 9,995,107.54 (2010)
Goodbaby International Holdings 0.67 (2016) 26,744,315.50 (2016)
Ltd.
Hasbro, Inc. 18.63 (2016) 551,380,000 (2016)
Herald Holdings Ltd. 15.82 (2017) 6,449,394.07 (2017)
Hornby Plc (24.05) (2017) (12,067,541.77) (2017)
Immsi Spa Torino 5.30 (2016) (9,147,115.82) (2016)
International Games System Co Ltd 28.68 (2016) 27,521,853.27 (2016)
Jakks Pacific Inc. 4.56 (2016) 1,243,000 (2016)
Kader Holdings Company Ltd 17.15 (2016) 15,849,414.61 (2016)
Kao Hsing Chang Iron & Steel Corp. (17.56) (2016) (4,515,176.79) (2016)
Kin Yat Holdings Ltd 6.75 (2017) 25,271,869.90 (2017)
Konami Holdings Corp 12.73 (2017) 232,106,003.51 (2017)
Lerado Group (Holding) Co., Ltd. (94.47) (2016) (31,782,264.16) (2016)
LiteBulb Group Ltd - (3,086,131.27) (2014)
Mad Catz Interactive Inc (5) (2016) (11,620,000) (2016)
Matrix Holdings Ltd. 7.97 (2016) 15,817,046.50 (2016)
Mattel Inc 13.41 (2016) 318,022,000 (2016)
Mothercare Plc (0.31) (2017) 10,246,766.99 (2017)
Newell Brands Inc 10.80 (2016) 527,800,000 (2016)
Ningbo Huaxiang Electronic Co., 10.94 (2016) 102,805,099.11 (2016)
Ltd.
Nintendo Co., Ltd. 21.02 (2017) 917,422,881.74 (2017)
NTN Buzztime Inc 0.64 (2016) (2,923,000) (2016)
Orient Victory China Holdings Ltd - 176,623.53 (2015)
People Co Ltd 13.22 (2016) 3,386,202.68 (2016)
Perfectech International Holdings 12.19 (2016) 3,001,078.69 (2016)
Ltd.
Playmates Holdings Ltd - 53,376,431.80 (2015)
Samchuly Bicycle Co., Ltd. - 9,234,005.07 (2014)
Sony Corp 11.52 (2017) 655,497,548.89 (2017)
Soul & Vibe Interactive Inc (25,532.41) (2015) (2,160,946) (2015)
South China Holdings Co Ltd 7.45 (2016) 19,619,719.60 (2016)
Square Enix Holdings Co Ltd - 177,066,423.48 (2016)
Tomy Co., Ltd. - (59,690,013.91) (2016)
Tube Investments of India Ltd - 67,849,859.50 (2015)
Veltyco Group PLC (0.50) (2016) 21,770.20 (2016)
VTech Holdings Ltd - 181,400,000 (2016)

Company Name No. of employees -

latest

Peer Avr: 9,212.45

09/19/2017 8 Mergent, Inc.

 Hasbro, Inc.

Company Name No. of employees -

latest

Peer Avr: 9,212.45

Alton Sports Co Ltd 110 (2013)
AVIC Aero-Engine Controls Co Ltd 1,055 (2007)
Avic Real Estate Co., Ltd. 5,010 (2007)
Bigben Interactive S.A. (France) 343 (2017)
Cassidy Brothers PLC -
Character Group Plc (The) -
China Healthwise Holdings Ltd 2,388 (2017)
Dream International Ltd 15,267 (2015)
E Media Holdings Ltd 0 (2015)
Empire Global Gaming Inc 2 (2016)
Games Workshop Group PLC -
Gentosha Inc Tokyo 126 (2010)
Goodbaby International Holdings 11,181 (2016)
Ltd.
Hasbro, Inc. 5,400 (2016)
Herald Holdings Ltd. 5,270 (2017)
Hornby Plc -
Immsi Spa Torino 7,054 (2016)
International Games System Co Ltd 813 (2016)
Jakks Pacific Inc. 832 (2017)
Kader Holdings Company Ltd 2,079 (2016)
Kao Hsing Chang Iron & Steel Corp. 225 (2016)
Kin Yat Holdings Ltd 10,700 (2017)
Konami Holdings Corp 4,606 (2017)
Lerado Group (Holding) Co., Ltd. 280 (2016)
LiteBulb Group Ltd -
Mad Catz Interactive Inc 151 (2016)
Matrix Holdings Ltd. 15,000 (2016)
Mattel Inc 32,000 (2016)
Mothercare Plc 3,099 (2017)
Newell Brands Inc 53,400 (2016)
Ningbo Huaxiang Electronic Co., 6,456 (2007)
Ltd.
Nintendo Co., Ltd. 5,166 (2017)
NTN Buzztime Inc 109 (2017)
Orient Victory China Holdings Ltd 138 (2015)
People Co Ltd 40 (2016)
Perfectech International Holdings 1,110 (2016)
Ltd.
Playmates Holdings Ltd 121 (2015)
Samchuly Bicycle Co., Ltd. 117 (2014)
Sony Corp 128,400 (2017)
Soul & Vibe Interactive Inc 1 (2015)
South China Holdings Co Ltd 17,300 (2016)
Square Enix Holdings Co Ltd 3,924 (2016)
Tomy Co., Ltd. 2,042 (2016)
Tube Investments of India Ltd 183 (2003)

09/19/2017 9 Mergent, Inc.

 Hasbro, Inc.

Company Name No. of employees -

latest

Peer Avr: 9,212.45

Veltyco Group PLC -
VTech Holdings Ltd 27,000 (2016)

09/19/2017 10 Mergent, Inc.