| Style Guide

horror redefined
| Logo
What does our logo represent?
The logo is designed to give the viewer an idea of what services we provide and what type of channel it is. The 666 logo shows the nature
of the channel by having blood driping from the letters. The colours used also link to the horror theme by the red’s appearance to blood,
it’s a common colour in the horror genre.

which logo to use?

Logo 1 should be used where the viewer knows what we do (eg. the website, socal media, channel 666) or when space is limited. Logo 2
should be used when the viewer know’s little or nothing about the channel. (eg. TV & socal media ad’s, promotional events). There is also
the choice between the colour and greyscale. The colour option should be used for all digital media and printed media such as billboards
and posters. The greyscale option should be used in emails and letters.

1. 2.

Colour. Greyscale.
Strapline
The strapline consists of the company’s moto “Horror Redefined”. It will be used on docu-
ments

horror redefined
| TYPOGRAPHY
What font’s are used?
Channel 666 uses two fonts, One is for titles & headings and one for general text.

Font 1
Font 1 is Industry Inc Base by Mattox Shuler. This font is used for titles & headings and it is all-capitals. This makes it stand out from the
other text on the page or screen.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789&
Font 2
Font 2 is Bahnschrift by Microsoft. This font is used for all other text. This was picked because it is easy to read and fits in with the brand
image.

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789&
| COLOUR
What colours are used?
Channel 666 main colour is red as this repersentes blood which is a big part of the horrer genre. Below are the main colours used.

CMYK RGB WEB

34/98/96/52 R102 G0 B0 #660000

24/100/100/25 R153 G0 B0 #990000

27/90/81/22 R153 G51 B51 #993333

69/63/62/58 R51 G51 B51 #333333

60/51/51/20 R102 G102 B102 #666666

43/35/35/01 R153 G153 B153 #999999

| imagery
What types of imagery is used?
Channel 666 uses imagery that is based in places of gang activity, areas of graffiti and back alleys. (Source: Pexels)