Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Communication
By – Jyoti Mishra
Introduction
Business Opportunities
Job Opportunities
Improves the contribution of employees in a diverse workforce
Sharing of views and ideas
Talent improvisation
An understanding of diverse market
Elements of Effective Cross cultural
communication
• Direct –Indirect
• High Context- Low Context
• Non Verbal Communication
• Conflict avoidance
• Significance of Time
High Context and Low Context Cultures
Ethnocentrism : Inability to accept another culture's world view; "my way is the best."
Cultural Blindness: Differences are ignored and one proceeds as though differences did
not exist; e.g., "there's no need to worry about a person's culture
Cultural Imposition: Belief that everyone should conform to the majority; e.g., "we know
what's best for you, if you don't like it you can go elsewhere."
Tone Difference : Formal tone change becomes embarrassing and off-putting in some
cultures.
Outcomes of poor cross cultural
communication
• Loss of Customers
• Poor staff retention
• Poor working conditions
• Misunderstandings
• Stress
• Poor morale
• Poor Productivity
• Lack of co-operation
• Loss of Profits
Strategies for Cross Cultural Communication
Improving Cross Culture Communication
Barriers to Cross Cultural Communication
• Sender Responsibility
• Setting Communication Goals
• Using Appropriate Language
• Practicing Empathic Communication
• Improving Communicator’s Credibility
• Encouraging Feedback.
• Using Face - To - Face Communication
• Developing Trusting Climate
• Receiver’s Responsibility
• Effective Listening