Demand and Support, Competitor Analysis

UNIVERSITY OF SANTO TOMAS 1
COLLEGE OF TOURISM AND HOSPITALITY MANAGEMENT
I. The Planning Team

a. Members
b. Duties and Functions
Members
We are students of the University of Santo Tomas currently enrolled under the
Hotel and Restaurant Management Program.
Name: Aquino, Katrina Marie S. Name: Martinez, Mary Grace

Location: Lucena, Quezon Location: Antipolo, Rizal
Gender: Female Gender: Female
Age: 19 Age: 19
Duty: Member Duty: Leader
Name: Calotes, Christian Giuseppe P. Name: Roasa, Rockney Ritz J.

Location: Caloocan City Location: Solano, Nueva Vizcaya
Gender: Male Gender: Male
Age: 19 Age: 19
Duty: Member Duty: Member
Name: Cruz, John Philip P. Name: Tamag, Gabriel Robert D.

Location: Pasig City Location: Quezon City
Gender: Male Gender: Male
Age: 19 Age: 19
Duty: Member Duty: Member
Name: Galicia, Kathleen Joy C.

Location: Marilao, Bulacan
Gender: Female
Age: 19
Duty: Member
II. Gathering of Preliminary Information

a. Type of Project/ Classification
b. Mission/Vision
c. Objectives
d. Philosophy
e. Type of Ownership
f. Target Market
g. Time of Operations
h. Rates
i. Number of Rooms/Seats
j. Type of Menu
k. Concept/Theme
l. Services, Facilities and Amenities
LAXUS GLAMPING SITE
Type of Project/
Classification Etymology
Laxus is derived from the Latin word meaning to open up or loosen up.
Comprising the word “relax,” Laxus is a fitting name to an establishment which
provides comfort, luxury, and relaxation.
Concept
Laxus is a glamping type of lodging which provides innovative camping
experience without compromising comfort; while promoting environmental
awareness and sustainable development through the use of organic and eco-
friendly items and renewable sources of energy such as solar and wind power.
Location
Laxus Glamping Site will soon rise in Tingloy, Batangas. Tingloy is known
for its picturesque beach known as Masasa Beach, astounding view of the coral
reefs, and its crystal clear waters. It is surrounded by an overwhelming amount of
natural resources. Trees in the island will help cool down the temperature of the
vicinity. Only 1 hour boat ride from Anilao Port, the location is certainly
accessible enough for tourists to visit. Tingloy, Batangas is also filled with a
bountiful amount of activities and other possible recreational options.
Logo
Glamping is an escape, a break from reality, and an opportunity to get closer

to nature. The logo is the establishment’s name itself with the letter “A” replaced by
a glamping tent to emphasize the organic lodging establishment that Laxus truly is.
The color scheme conveys an eco-friendly and organic feel. Furthermore, the logo
is visualized and designed simply as to emphasize that in glamping, less is more.
The establishment’s philosophy is also stated below the name to give a short, yet
coherent overall impression on what Laxus really is.
Mission –
Vision Mission
The Laxus Glamping Site provides a unique concept of vacation experience in
nature called Glamorous Camping. Laxus is committed to provide excellent quality
products and services whilst providing an innovative experience to its guest. Laxus
fortifies the tourism industry by spearheading the existing and future trends that
leads the glamping business into global competency.
Laxus also aims to implement and develop the glamping trend while
sustaining the trend’s reputation through sustainable development by integrating
eco-friendly, organic, and natural products.
Vision
By the year 2025, Laxus Glamping Site envisions itself to be the best
glamping service provider in the Philippines. Laxus aims to become the preferred
destination for, but not limited to families, group of friends, the working class and
the millennials.
Objectives
Laxus Glamping Site aims to promote ecotourism through its innovative
integration of modern lodging and traditional camping. It seeks to promote
environmental awareness and responsibility by, but not limited to, the use of
organic materials and eco-friendly products; and by the use of renewable sources
of energy such as, but not limited to, wind power and solar energy.
Laxus Glamping Site aims to be renowned globally and provide the

glamping industry with a positive image whilst earning a reasonable amount of
profit.
Philosophy
“Where Nature Meets Luxury”
Luxurious accommodation has become a predominant trend today.
Likewise, Laxus provides such luxury, which can mean luxuries such as
electricity, heating, proper beddings and toilets. Laxus transcends borders by
integrating luxury and nature. It is engineered to promote green, organic, and eco-
friendly tourism without compromising the luxurious camping experience. Laxus
allows its guest to experience glamping while basking in the natural beauty of
Tingloy, Batangas. Laxus Glamping Site will surely raise the standards to
innovative lodging and create a type of accommodation where nature meets
luxury.
Type of Ownership
Corporation
A corporate type of business is advantageous to a large number of
individuals partaking in a company. Equal distribution of profit can be ensured
while also limiting liability risk.
Target Market
x Family
This type of lodging will be perfect for families looking for a perfect
holiday. During the holidays, families look for something innovative worth the
value of their money. When it comes to families, they tend to spend lavishly at
the cost of a memorable experience.
x Working Class
Away from the bustling noises of the city, the pollutions, the stress, the
toxic and negativity, Laxus Glamping Site will surely bring relaxation to the
working class.
x Millennial
The millennial generation is one of the most complex target markets
there is. They are continually looking for something innovative. Millennials are
site sensitive. They enjoy destinations with beautiful sceneries. They are very
experience oriented. Innovative things excite them. Having these factors, 1 Glamping
would certainly interest the millennials.
Time of Operations
Operating Hours
Laxus Glamping Site will operate 24 hours a day. Immediate
department, such as the front desk, will be open to cater to the needs of the guests.
Check In
Laxus Glamping Site will be following the standard check-in time of 2:00
P.M. to allow the housekeeping department ample time to clean and prepare for
the next guest.
Check Out
Laxus will be following the standard check-out time of 11:00 A.M. Guest
may opt to check out at an earlier time. The concierge will be available to
accommodate their baggage for a later pick-up time. If guest are late for check-out
without notice, standard rates will apply.
Housekeeping
Daily housekeeping will start from 2:00 P.M. to 5:00 P.M. Guest may opt
to refuse or reschedule housekeeping depending on their preference.
Menu
Type Capacity Rates Inclusions Number

of Rooms
Tents 1-2 people ₱3,000 Complimentary breakfast 8

and tea
Eco-pods 1-2 people ₱ 5,000 Complimentary breakfast 8
and tea
Tiki Tents 2-4 people ₱7,000 Complimentary breakfast 8
and tea
Big Tents 2-4 people ₱ 9,000 Complimentary breakfast 8
and tea
Each category in this selection is allocated with 8 rooms each. They are
allocated with a relatively bigger number to maximize profit. These
classifications of rooms cater to a small number of guests. These rooms are
ideal for transient guests or anyone travelling in a small group. These rooms
would generate the majority of the establishment’s revenue.

of Rooms
Tree 4-6 people ₱ 15,000 Complimentary breakfast 4
House and wine on a bucket
In this category, the selection is allocated with only 4 rooms. This type
can accommodate a relatively large number of guests. The room would be ideal
for a large group travelling together.
Item Rate/hr Number of Item
Kayaking Rental ₱ 350.00 5 (1 boat – 2 pax)

Snorkeling Gear ₱ 250.00 32
Rental
Paddle Board ₱ 300.00 8
Rental
Laxus Glamping Site also offers Kayak/Canoe, Snorkeling Gear and

Paddle Board rental to make the guest’s stay more enjoyable.
Concept/ Theme
Laxus Glamping Site will be envisioned and patterned off a tropical island
paradise. The overall thematic setting would be based on a modern take on glamour
camping while promoting environmental awareness and sustainable development
through the use of organic and eco-friendly items and renewable sources of energy
such as solar and wind power.
The theme would be based off on modern aesthetic while integrating a

prominent concept of nature. Local handicrafts, furniture, and fixtures would be
selected to promote local products while minimizing overall cost. A minimalist
approach would also be integrated to emphasize simplicity and create an overall clean
and organized feel.
Amenities
Type Bath Type Beds Great for Amenities
Tent Shared 1 Queen Solo travelers Fan

bath sized bed - Small group Organic toiletries
organic Small wooden cabinet
linens and Grill
towels Cell service
Lamp
First aid kit
Smoke detector
Eco-pod Shared 2 single bed Small group Fan
bath – organic Organic toiletries
linens and Small wooden cabinet
towels Grill
Mini bar
Cell service
Lamp
First aid kit
Smoke detector
Tiki Tent Shared 2 Queen Family Fan

bath sized bed– Friends Wooden table & cabinets
organic Working Class Organic toiletries
linens and Lounging Area
towels Chairs (manufactured and
crafted locally)
Grill
Mini bar
Cell service
Lamp
First aid kit
Smoke detector
Hammock
Big Tent Private 2 Queen Family Fan

bath sized bed– Friends Exquisite interiors
organic Working class Wooden desks and cabinets
linens and Bamboo Shelf
towels Organic toiletries
Lounging Area
Chairs (manufactured and
crafted locally)
Grill
Mini bar
Cell service
Lamp
First aid kit
Smoke detector
Hammock
Tree Private 3 Queen Family Fan
House bath sized bed - Friends Exquisite interiors
organic Working class Wooden desks and cabinets
linens and Organic toiletries
towels Dinning Area
Chairs (manufactured and
crafted locally)
Grill
Mini bar
Cell service
Lamp
First aid kit
Smoke detector
Hammock
Indoor kitchen with sink
Kettle
Patio
Facilities and Activities
Facilities Activities
x Reception Area x Kayaking/Canoeing
x Campfire area x Snorkeling
x Lounge area with Wi-Fi connection x Paddle boarding
x Well-lit open area near the beach x Beach volleyball
x Public Bathrooms x Campfire and Sightseeing
x Recreational Area x Meditation and Yoga
x Restaurant x Entertainment Shows (live bands)
x Movie under the stars
III. Site Analysis

a. Location
b. Boundaries
c. Topography
d. Subsoil Condition
e. Zoning Requirements
f. Drainage and Sewage Hook- Ups
g. Land Cost and Taxes
h. Growth Pattern in the Geographic Area
i. Parking Availability
j. Government Laws Applicable to the Proposed Business
™ Location
RESIDENTIAL AREAS
LAXUS
Laxus Glamping Site is situated just in front of Masasa Beach in Barangay San
Juan, Tingloy, Batangas. There are a few commercial establishments like sari-sari
stores present in the area. Rice fields are also in the vicinity of the site. Deep wells are
the primary source of water for the locals and some of it is located near the site.
Boundaries
The Municipality of Tingloy is bounded on the north side by the Municipality of
Mabini and Maricaban Straight, meanwhile it is bounded on the North West by Balayan
Bay. Furthermore, on the west, Isla Verde Passage is present while Batangas Bay and
Batangas City is present on the east side of Tingloy. Lastly, Tingloy is bounded by the
Isla Verde Passage, Puerto Galera and Oriental Mindoro in the south.
Topography
The municipality of Tingloy, Batangas is a radish-shaped island which is popular
for beaches and 30 dive points that provides livelihood to residents. It is a fifth class
municipality and belongs to the second legislative district of Batangas. Tingloy is
characterized by rugged hills and sloping mountains with occasional lowland plains
and valleys with a total land area of 33.07km2 or 12.77 square meters.
The municipality of Tingloy consists of 3,307 hectares of green trees and
clinging vines and sudden drops of stony mountain slopes. It brags of pristine fine
white sand beaches with clean and clear blue waters that make it a perfect place for
aquaculture vacation with shallow waters, lush green coral gardens, ample pelagic fish,
shipwrecks and great for underwater photos. Tingloy also have smaller islands that can
offer tourists the chance to explore which have picturesque and unexplored clean water
beaches.
Subsoil Condition
SOILS
Batangas has seven (7) types of soils which are, the Taal Sandy Loam, the
Hydrosoil, Calumpang Clay Loam, Ibaan Clay Loam, Ibaan Loam, Ibaan Loam
(Gravely Phase) and Sibul Clay.
Places with Taal Sandy Loam include Sta. Rita Karsada, Sta. Rita Aplaya, Sta.
Clara and Cuta. Its agricultural potentials are salt beds and fishponds
Places with Hydrosoil include Calicanto and Wawa. Its agricultural potentials
are corn, citrus, sugar cane, fruit trees.
Places with Calumpang Clay Loam include Libjo, Poblacion and Pallocan
Kanluran. Its agricultural potential is sugar cane.
Places with Ibaan Clay Loam include Pinamucan, Mahabang Dahilig, Malalim,
Sirang Lupa, Conde, Talumpok, Kanluran/Silangan, Sto. Niño, Tulo, Paharang
Kanluran/Silangan. Its agricultural potentials are sugar cane, upland crops, rice and
intercrops
Places with Ibaan Loam include Balete, Concepcion, Bucal, Mahabang Parang,
Sorosoro Karsada/Ibaba/Ilaya, Tingga Labac/Itaas, Banaba, Balagtas, Alangilan,
Bolbok, Kumintang Ilaya/Ibaba, San Pedro, Dumantay, Dalig, Gulod Labac/Itaas,
Sampaga, San Isidro, Tabangao Ambulong and Tabangao Aplaya. Its agricultural
potentials are sugar cane, upland rice, corn, vegetables, coffee, bananas, and fruit
bearing tree.
Places with Ibaan Loam (Gravely Phase) include Talumpok Kanluran/Silangan,

Conde Labac/Itaas, San Miguel, Sto. Niño, Tabangao Dao, Haligue, Talahib Payapa,
Talahib Pandayan, Mabacong, Ilijan and Dela Paz Proper/Aplaya/Pulot Itaas. Its
agricultural potentials are coconut, atis, cacao and coffee
The only place with Sibul Clay is Isla Verde and its agricultural potentials are
upland rice, peanuts and vegetables
™ Zoning requirements
The following are the permits needed when establishing the proposed business:
x Notarized locational clearance application form;
x Tax declaration/transfer certificate title
x Tax reciept/clearance
x Vicinity map
The ancillary permits consist of:

x The architectural permit
x Civil/structural permit
x Mechanical permit
x Sanitary permit
x Plumbing permit
x Electrical permit
x Fire Safety Clearance, Barangay Clearance, bill of materials, ECC, PTR & PRC
of professionals
Based on Articles 26 and 27 of the Revenue Code, the fees are as follows:
x Building permit fees: PHP 37,038.5
x Plumbing permit: PHP 1,542
x Excavation/sanitary permit: PHP 1,662
Drainage and Sewage Hook- Ups

All the collected water from the entire Batangas Province flows out to the
Pansipit River. The river is the only drainage outlet of Taal Lake and is connected to
the Balayan Bay. Pansipit River is 9 kilometers long. Batangas officials conduct
monthly clean ups of drainage to prevent flooding especially in Poblacion.
™ Land Cost and Taxes

Zonal Value per Square Meter P40.00
Total Lot Area x 4,500 sq. m
Total Land Cost P180, 000.00

™ Growth Pattern in the Geographic Area
Estimated Population by Age Group and by Sex
Municipality of Tingloy, Batangas
AGE GROUP BOTH SEXES MALE FEMALE

Under 1 413 204 209
1-4 1,567 825 742
5-9 2,193 1,185 1,008
10-14 2,244 1,165 1,079
15-19 2,019 1,032 987
20-24 1,721 923 798
25-29 1,523 824 699
30-34 1,212 648 564
35-39 1,082 558 524
40-44 920 460 460
45-49 852 412 440
50-54 745 359 386
55-59 579 271 308
60-64 477 218 259
65-69 386 181 205
70-74 269 96 173
75-79 164 65 99
80 and over 182 67 115
0-17 7,715 4,031 3,684

18 and over 10,833 5,462 5,371
ALL AGES 18,548 9,493 9,055
Source: Household Population by Age Group and Sex by Municipality
Philippines, 2007
Parking Availability
Laxus will not allot parking spaces because the municipality of Tingloy, where
the is situated, is accessed only through waters by passenger boats and private boats at
Tingloy Port coming from Anilao Port. Tricycle Drivers offer a ride going to Masasa
Beach but the guests still need to walk 10 minutes going to the beach itself. Instead,
Laxus Glamping Site will provide a small port and private boats so that the guests will
be going straight to the hotel.
™ Government Laws Applicable to the Proposed Business
In compliance to the company’s mission statement, the company will strictly
follow the laws propagating sustainable development. These laws include “Republic
Act (RA) 8749, or the Clean Air Act of 1999, RA 9275, or the Philippine Clean Water
Act of 2004 and RA 9003, or the Ecological Solid Waste Management Act of 2000”.
(Patajo-Kapunan, 2015) The government came up with these laws in order to protect
and maintain the country’s natural resources.
Requirements: (New Business permits)

x Bureau of Internal Revenue (BIR)
x Barangay Clearance
x Business Name (BN) Registration Certificate
x Mayor’s Permit / Business Permit
x SEC Registration Certificate
x Lease Contract.
x Sketch of location
x Occupancy permit
x Locational Clearance
x Public Liability Insurance
x Community Tax Certificate (Cedula)
x Fire Inspection Certificate
x Sanitary Permit
Government-mandated permits:
x SSS Employer’s Registration
x PhilHealth Employer’s Registration
x Pag-Ibig Employer’s Registration
x Department of Labor and Employment (DOLE)
IV. Marketing Analysis

a. Demand and Support
b. SWOT Analysis
c. Target Market/Statistics
d. Demographics
e. Survey and Result Interpretation
f. Competitor’s Analysis
g. Marketing Plans
h. Marketing Tools
i. Building Competitive Edge
Demand & Support
Demand Generators:
The institutions and establishments within the vicinity of Tabyk City, Kalinga
are: Schools:
 Tabuk Institute
 Tabuk Central School
 Saint Theresitas School
 Tabuk City National Highschool
 Casigayan Elementary School
 Magsaysay Elementary School
 Laye East Elementary School
 Laya West Elementary School
 Balong Elementary School
 Cabaruan Elementary School
 Saint Tonis College
 St Williams School
 Bulanao Central School
 Kid Space
 Tuga National Highschool
 Bado Dangwa National Highschool
 Naneng Highschool
 Nambaran elementary School
Dining Establishments:
 Emilia’s Kitchenette
 Pan-aw Restaurant
 Au’s Restaurant
 Kalinga Diner
 Laogan Restaurant
 Davidson Restaurant
 Rommel’s Food court
 King’s Square
 Coffee House
 Chewan
Restaurant
 Bayle’s
Restaurant
 Judy Luck
Restaurant
 G and F
Restaurant and
Bar
 Boulevard
Restobar
 Ethnic Botique
Grill &
Restaurant
 Total Resaturant
Markets:
 Dagupan Public
Market
 Bulanao Public
Market
Gasoline Stations:
 Total
 Petron
 Shell
 Cordillera Fuel Station
 Tampco Gas
Hospitals:
 Kaling Provincial
Hospital
 Almora Hospital
 St Jude Hospital
 St. Paul Hospital
Government Office:
x Tabuk City Hall
x Kalinga Provincial Hall
Supply Generators:
These are the institutions and establishments that will support Laxus:
Market:
x Dagupan Public Market
x Bulanao Public Market
Transportation:
x Victory Bus Terminal
x Jeep Terminal
x Multicab Terminal
x Dangwa Bus Terminal
Unit Government Office:

x Kalinga Tourism Office
™ SWOT Analysis
Strengths Weakness
x Laxus Glamping Site is fully equipped x Offers limited toiletries to guests in
with facilities and amenities, thus it is no order to lessen non-biodegradable
longer necessary for tourists to bring waste
extra baggage with them when traveling x The company only accepts cash
to Tingloy, Batangas payments - Cash basis payment may
x Laxus uses wind and solar power in order affect sales revenue because some
to generate electricity for the guests guests may hesitate to check in.
x Uses organic and eco-friendly items
x Laxus offers a different kind of
accommodation known as “Glamping” or
glamorous camping which makes Laxus
unique unlike other competitors around
Masasa beach and within the vicinity of
Tingloy Batangas
Opportunities Threats
x Glamping is not popular in the x There are transient rooms and tent
Philippines that is why it’s an rentals in Tingloy which are the
opportunity for Laxus to gain more competitors of Laxus
guests and also an opportunity for x There are other Glamping sites in the
potential guests to experience something Philippines where some guests might
new. find more accessible for them. For
x Tingloy, Batangas, where Laxus is example, Casa Antonio Vacations
situated, is full of natural resources, located in Calatagan, Batangas
wonderful sceneries, diving sites and a x Natural disasters may result to the
white sand beach that is not yet crowded destruction of rooms
that can attract the attention of many x The boat ride from Anilao port to
guests wanting to unwind Tingloy and vice versa are scheduled
x The company will have an opportunity to 10:00 am until 2:00 pm which means
promote Sustainable Development to that Tingloy is not accessible at all
tourists and locals because of its facilities times. That is why Laxus Glamping
x May open up restaurants because food Site will provide private boats that will
source is very limited in the island. fetch the guests from Anilao Port
straight to the hotel
x There are no public markets available
in the vicinity of the island. The
company still needs to go to Anilao
port to get supplies
Target Market Statistics/ Target Market
TARGET MARKET NUMBER OF RESPONDENTS

FAMILY 10
WORKING CLASS 38
MILLENNIAL 52
TOTAL 100
10%
Family
Working Class
52%
38% Millennial
The group surveyed 100 respondents and most of it are students or can also be
classified as the Millennial. The 38% of the total respondents comes from the working
class and 10% comes from people who have a family.
Demographics
Population Census of Tingloy
Year Population ±% p.a.

1990 15,430 -
1995 14,897 −0.66%
2000 17,028 +2.91%
2007 18,548 +1.19%
2010 16,870 −3.39%
2015 17,919 +1.16%
In the year 2015, the Municipality of Tingloy, Batangas had a population of 17,
919. The density of the population was about 540 residents per square kilometer.
Education
Magnitude Proportion
508 12.0
A proportion of 12.0 from the whole population of Batangas Province are
children who are not attending school.
Health
73 3.7
From the population of the whole Batangas Province, a proportion of 3.7 are
malnourished children coming from the Municipality of Tingloy.
Economic status (5th class municipality)
182 4.3
The number of unemployed locals coming from the Municipalty of Tingloy has
a proportion of 4.3.
Survey and Result Interpretation

A total of 100 respondents are surveyed, containing about their preferences
about lodging, their interests, and their budget when choosing an accommodation.
1.) I usually visit hotels and resorts
1%
15%
23%
Strongly Agree
Agree
Disagree
Strongly Disagree
61%
ANALYSIS: 61% of the respondents agreed that they usually visit hotels and resorts.
People, especially the millennial love to travel, and with the help of social media and
technology, people can easily check on hotels and resorts available at a certain place.
2.) Accommodation is my first priority when I go on a trip
1%
4%
Strongly Agree
Agree
40%
Disagree
55%
Strongly Disagree
ANALYSIS: 55% of the respondents answered Strongly Agree that accommodation is

their first priority when they go to a trip. Since our location provides limited
accommodation, our proposed Laxus Glamping site would be great at attracting more
tourists.
3.) Affordability is an important factor for me when choosing an accommodation
0%
0%
20%
Strongly Agree
Agree
Disagree
Strongly Disagree
80%
ANALYSIS: 80% of the respondents answered Strongly Agree that affordability is in

fact an important factor when they are choosing accommodation. Since our target
markets are transient travelers and group of friends, they are classified as regular
travelers and might be a little bit more practical than high-end travelers. Laxus
Glamping site provides high-quality service while being affordable so more tourists can
enjoy and be one with nature without feeling guilty about their spending.
4.) I am bored with traditional accommodation.
1%
14%
Strongly Agree
45% Agree
Disagree
40% Strongly Disagree
ANALYSIS: 45% disagreed that they are bored with traditional accommodation.
Although some, found it boring and almost half of the respondents agreed. Laxus
Glamping site will still keep as a traditional accommodation, just adding a little twist to
make it more exciting and a new experience to the tourists.
5.) I like going to beaches.
1%
8%
Strongly Agree
Agree
36% Disagree
55%
Strongly Disagree
ANALYSIS: 55% of the respondents strongly agreed that they like to go on beaches.
The Philippines is a tropical country, and it tends to get hot once summer season starts.
Not only that, but the Philippines is surrounded with the world’s most beautiful
beaches. Furthermore, we think that it’s a habit that Filipinos go to beaches no matter
what the season is.
6.) I have tried camping.
14%
27%
Strongly Agree
Agree
23%
Disagree
Strongly Disagree
36%
ANALYSIS: 36% of our respondents agreed that they have tried camping. There are a
lot of camping sites in the Philippines, and camping has been famous since boy scouts
and girl scouts are popular in our country. Also, people nowadays especially the
millennial have the heart to try something new, and be more adventurous while being
one with the nature.
7.) The idea of camping interests me.
3%
12%
Strongly Agree
44%
Agree
Disagree
Strongly Disagree
41%
ANALYSIS: 44% of our respondents answered strongly agree that they are interesting
in camping. Camping is cheaper than checking-in at a hotel. Most millennial are also
interested in camping because it is cheap, and it makes you have a close experience
with nature. Not only millennial are interested in camping, but people from different
ages as well.
8.) I know what glamping is.
18% 18%
Strongly Agree
Agree
Disagree

34%
ANALYSIS: 34% of our respondents agreed that they know what glamping is.
However, their knowledge about glamping is limited and many of our respondents
asked us about glamping.
9.) I would like to try glamping.
4%
26% 34% Strongly Agree

Agree
Disagree
Strongly Disagree
36%
ANALYSIS: Majority of the respondents agreed (36%) however; many also answered
strongly agree (34%). Glamping got the interest of the different respondents when we
explained to them what glamping is all about. Glamping is also known as glamorous
camping; an innovative type of lodging that has the style of camping with the service
and design of a hotel. This proves that Filipinos just really have the heart for trying and
experiencing new things.
10.) Do you think combining hotel and camping will be innovative?

2%
11%
Strongly Agree
Agree
51% Disagree
ANALYSIS: 51% of our respondents answered strongly agree whether combining

hotel and camping will be innovative. Laxus Glamping Site provides high-quality and
that of a hotel-like service without spending more, yet gaining more experiences with
nature. Laxus Glamping Site does not only provide one type of accommodation, but a
variety of accommodation to choose from. Not only that, but Laxus Glamping Site also
promotes organic and eco-friendly facilities and amenities without reducing the quality
and service.
a.) How much is your budget for your accommodation?

2%
12%
20% P100-P500
P600-P1,000
19%
P2,000-P5,000
P6000-P10,000
P11,000 and above
47%
ANALYSIS: The majority of our respondents answered that their usual budget when
looking for an accommodation is ranging from P2, 000 up to P5, 000. Laxus Glamping
Site will ensure the respondents and future guests that our prices will best fit of what
they can afford while maximizing the service that we are going to offer them.
b.) Are you willing to pay P6, 000.00 for a luxurious tent with comfort room,
complimentary breakfast and a shared bath good for 2 people?
39%
Yes
No
61%
ANALYSIS: 61% of the respondents answered No because of the shared bath. Most of
them recommended that, it should also be a private bath since it is quite expensive, and
bathrooms with showers are limited in the area.
Competitor’s Analysis
Indirect Competitors
Buscalan Village in Tinglayan is where the legendary tattoo artist Wang-od lives. In the
village , there are available houses for homestay accommodations for a minimal fee. This caters
to tourist who coma and go to Buscalan to meet the mambabatok. Awichon Cultural Village in
Lubuagan has huts for rent, it costs 500 pesos per night. Tourists stay at the village to immerse
themselves in the way of living of the Kalinga people way back then.
Direct Competitors
BUSINESS M Hotel Davidson Hotel Peacock Flodge

NAME
LOCATION Appas, Tabuk City Bulanao, Tabuk City San Juan, Batangas
TYPE Hotel Hotel Lodging
NUMBER OF 19 Not specified 40 (ANTON ILANG ROOMS)

ROOMS
AMENITIES x Pool x x Air Conditioning
X Gym x
x Room Service X Boutique Television
Toiletries
Cell Service
x Free Internet x Veranda
x Free Parking
x Restaurant
x Air Conditioning x Lounging Area
x Chairs
Cell service
To make guest
experience modernization
in the location but not
taking away the natural
No Significant and cultural feeling of the
SIGNIFICANT Feature No significant feature place
FEATURES
Queen Bed: Tapis Room-

A- P1.050 Bongor Room-
B- P1,500 Saclag Room-
ROOM With free breakfast C- P2,500 Wang-od Room-
RATES
x Rate starts at
1500/head
Without meals
Two Single Beds

A- P1,180
B- P1,500
Three Single Beds-
P1.400
Five Single Beds-
P1,950
Superior Room-
P1,479.25
Premiere Room-
P2.619
Junior Suite
P3.419.25
OWNERSHIP Casa Antonio Leigh Bayle Corporation

Vacation Team
(pioneering team in
the Glamping
business in the
Philippines)
AGE GROUP All age group All age group All age group
Marketing
Plan Summary
Laxus would be marketed as the perfect tropical organic green paradise it
truly is. Being endowed with the picturesque beach of Masasa, Laxus would be a
hot spot for tourists. The primary target market of Laxus would be the Millenials.
The target market would not be limited only to the Millenials. The establishment’s
target market would range from the working class to families. It will be marketed as
an escape from the hustle and bustle of the city to the tranquil tropical paradise of
Tingloy. Providing a wide range of activities and sceneries, Laxus would not have a
hard time in gaining potential markets all over the Philippines
At Present
At present, Masasa beach is gaining popularity by local tourist, but not to a
great extent. Masasa beach has a very virgin setting in which little to no
development can be felt. In contrast to Masasa beach, neighboring beach (Anilao)
is very popular and developed. It is teeming with numerous accommodations both
private and public. Masasa beach is considered as a hidden gem, yet to be fully
discovered by tourist. Laxus aims to fully develop the location without
compromising its sustainability through the use of, but not limited to renewable
resources, green and organic products, and the likes.
Year 1: Preliminary Marketing Plan
Month 1-3 Location and Product Awareness
Marketing Tool Social Media and Internet
Estimated Cost ₱0.00 – 5 000.00

Resources Needed Smartphone or tablet, Wi-Fi
connectivity (or internet connection),
graphic artists, printing
companies/stores, and financial
resources
Marketing would be greatly focused on discovery of the location. This would

not be much of a difficult task as Masasa beach is slowly gaining popularity. Being a
start-up business, financial resources would be relatively scare or limited. The first
stages of marketing would be focused on location and product awareness in the most
cost effective and efficient way possible. This stage of marketing plan would be
relatively easy with the aid of modern technology. Presenting and promoting the
location would be easy through the use of social media such as Twitter, Facebook,
Instagram, and the likes (further discussion on the marketing tools may be found on the
marketing tool section of this document). In relation to location awareness, the hotel
itself would be marketed in the same manner. Likewise, ease of communication would
not prove to be a difficulty with the aid of modern technology.
Laxus may also opt to resort in flyer and brochure printing to increase exposure
to nearby targets in the vicinity. Being a green, the printing of materials would be very
minimal. Printing would be done specifically on eco-friendly materials. The
establishment may even opt to print on leaves to present an innovative, yet eco-friendly
marketing tool.
Month 4-6 Viva Voce/Word of Mouth
Marketing Tool Viva Voce/Word of Mouth
Estimated Cost ₱0.00

Resources Needed Guest who previously stayed with
Laxus
As marketing efforts are taking effect, more potential guest would increase. As
more potential guest increase, profitability of the hotel would likewise increase. As
guest would have the opportunity to experience the products and services of Laxus, the
marketing tool of Viva Voce or Word of Mouth may hopefully take place.
Month 7-9 Partnerships and Sponsorships

Marketing Tool Partnership, Sponsorship, and Corporate
Image Management
Estimated Cost ₱5 000.00 – 15 000.00

Resources Needed Connection with viable parties and
financial resources
Partnership or sponsorship with sustainable, green, and/or organic organizations

(such as International Organization for Sustainable Development (IOSD)) would be
taking place to further increase exposure of the hotel. This would not only increase the
exposure of the hotel. In this stage of marketing, the aim is to generate a positive
corporate image of being green, organic, and sustainable.
Sponsorships are not only limited to organizations in relations to the

establishment’s ideals. Sponsorship may range from sponsoring of online influencers to
travel bloggers. Being in the millennial age, technology will prove to be one of the most
powerful (yet cost efficient and effective) tool available to any establishment.
Month 10-12 Online Advertising and Contest
Marketing Tool Internet and Contest
Estimated Cost ₱50,000.00 – 150.000.00

Resources Needed Connections with viable parties,
financial resources, and internet
connection
As Laxus gains profit, it would dedicate some of its financial resources in

marketing through a more costly approach such as online advertisement. Laxus may opt
to pay online advertisement on popular websites (such as YouTube). The establishment
may also opt to introduce a contest online to its target market through the use of social
media.
A visual timeline of the marketing plan of Laxus for Year 1

Year 2: Evaluation, Refinement, and Re-creation
Marketing Tool Depends on data gathered
Estimated Cost Depends on data gathered
Resources Needed Depends on data gathered
Evaluation of marketing efforts would be taking in place. Evaluation of

marketing effort in terms of cost effective and efficiency would be measured in relation
to the market growth of the establishment through the data of number of guest per
month. Ineffective marketing tools would be dropped and effective marketing tools
would be further funded and maximized.
Existing plans during the previous year would be reviewed and refined
meticulously for errors and failed executions. All evaluations would be solely based on
concrete facts and data presented.
Marketing Tool
1. Social Media
Social media is among the world’s most prominent way of
communication. It would be rational to make use of such a powerful tool to
market Laxus. The millennials are extensively engrossed in social media,
making it an ideal place to market the products and services to them. Social
medias such as, but not limited to, Facebook, Instagram, and Twitter will be
used extensively to communicate the products and services that Laxus will
provide.
In addition to such stated above, millennials are known for sharing
travel experiences through social media. Through this, Laxus may get indirect
(not to mention free) marketing exposure.
2. Internet
Several online sites flash paid advertisement while users are within the
site (e.g. YouTube). Laxus will market its products and services in such
websites to increase knowledge and be able to reach more audience, thus
providing more potential guests.
3. Word of Mouth/Viva Voce
One of the most effective and cost-efficient marketing tool is the “Viva
Voce” or the “Word of Mouth.” Once guests are satisfied or delighted, they
recommend the destination to their families and friends. Likewise, their families
and friends would also share their experiences on the destination creating a web
of costless advertising. One has to note that this marketing technique may also
pose detrimental impacts on the establishment.
4. Partnerships with Organizations

Partnerships with organizations in line with Laxus’ ideal would be
integral for further exposure. Organizations dealing with the promotion of
sustainable development (e.g. International Organization for Sustainable
Development) would be viable to the overall marketing of the hotel. Laxus
would promote their causes and make the world a better place to live in, while
gaining more exposure to reach more markets.
5. Sponsorship
Sponsoring event in line with Laxus’ ideals would be an excellent opportunity
to communicate the products and services the hotel has to offer. These
sponsorships are not limited to events and causes. Sponsorship may also be in
the form of sponsoring a travel blogger and the likes.
6. Corporate Image Management

Laxus would pride itself of being the perfect tropical organic green
paradise for all. Laxus would dedicate time and effort in establishing and
preserving such title to create a positive corporate image.
7. Contest
Laxus would set up contests on social media to further increase
exposure. A contest would be strategically placed in a highly active social
media platform (such as Facebook and Instagram). The contest would be about
the target market’s opinion of their perfect holiday and why. Their entries would
be require to have the hashtag #Relaxus (may be prior to change) to create a
thread of entries (hopefully trend). The winning entry would be awarded with an
all-inclusive overnight stay at Laxus. From this marketing strategy, exposure
would dramatically increase while at the same time, provide an opportunity for
the target market to experience the destination firsthand (hopefully leading to
Viva Voce and loyal guests).
™ Competitive Edge
Laxus would be marketed as the perfect tropical organic green paradise.
Glamping is certainly not a traditional type of accommodation. Consequently,
limited establishment offer such an innovative take on accommodation. Laxus
would provide a glamorous take on traditional camping. Several target markets
of the establishment (e.g. business class) are quite demanding and relatively
comfort conscious. Traditional camping would certainly turn them off as
comfort would be compromised. Laxus would provide the traditional feel of
camping without compromising comfort and luxury making it a more desirable
option. Millennials are also very site sensitive. They prefer to choose locations
with visually attractive sites. Being situated on the seaside of Masasa beach,
Laxus would meet their demands of being visually attractive. Millennials are
also in to innovative things. They prefer to experience new things rather than
the traditional setup of accommodation (which the neighboring competition
offers). Glamping would certainly interest millennial looking for a good run for
their money.
As if the innovative concept of glamping is not enough, Laxus would be

the country’s very first green and organic glamping lodging. What separates
Laxus from neighboring competition would be its innovative, yet green and
organic take on glamorous camping. In relation to the use of renewable sources
of energy such as, but not limited to, wind power and solar energy, the overall
operational cost would dramatically be minimized. Consequently, the hotel may
opt to bring menu prices to a lower price to get up to par or even lower than the
neighboring competition’s prices.
V. Financial Analysis
a. Development Cost Projection
b. Financial Expenditures
c. Proposed Budget
d. Projection of Sales (5 years)
e. Financial Statement
a. P&L Statement
b. Cash Flow
c. Balance Sheet
d. Break-Even Point
e. ROI/Payback Period
f. Financial Ratio
™ Financial Assumptions
In the projection of the financial information for Laxus, including the sales budget, cost
of service budget, cash budget, budgeted income statement, and balance sheet, the
following points should be noted:
x The sales projection utilized the standard rates of the company. Any effects of
discounts or promos are disregarded for simplicity.
x The weekly sales and projected occupancy for guest rooms were computed
using a sales projection tool that utilizes the appeal to customers (glamping
appeal), and that information was used to project the monthly sales for the first
year (Appendix 1.A & 1.B). The fluctuation in monthly occupancy and sales
was patterned from the data on tourism from Singapore (Appendix 1.C).
x The sales and occupancy rate for the first year was then used as the base year to
project the annual sales and occupancy rate from year 2 to year 6 (Appendix 1.D
& 1.E). The annual growth in sales was patterned on a company also engaged in
the hotel industry in Asia.
x The revenues generated from recreational facilities were likewise estimated
using the tool employed for guest rooms. Monthly sales were computed using
an average days per month of 30 days (Appendix 1.F).
x The per annum increase in sales and occupancy rate as applied to sales in guest
rooms was also utilized in projected the six-year revenue from recreational
facilities (Appendix 1.G)
x Laxus employs the cash basis on sales, in that there will be no credit sales for
the forthcoming six-year period. This policy is then used to project the yearly
cash receipts from sales from guest room rentals and recreational facilities
(Appendix 1.H)
x The primary variable costs that Laxus will incur would be that for the
consumables, i.e., organic toiletries, and food allowance per visitor. As such,
the two items were deemed as direct materials in the computation of the cost of
service of the company. Expenditures for first aid kit was designated as indirect
material, because of materiality.
x In the production budget (Appendix 2), the following assumptions were noted:
x The first aid kit per room is consumable for one year;
x Organic toiletry is good per person only. Hence, total cost for toiletries
for the year was projected using the average occupancy rate for that year
(see Appendix 1.D);
x Food Allowance is for each visitor. Projected annual expenditures for
food allowance was likewise based on the average occupancy rate for
each year (see Appendix 1.D)
x The per unit price for first aid kit, organic toiletries, and food allowance was
held constant for the six-year projection period.
x In the construction of the purchase budget for the consumables, the following
information was held:
x Desired ending inventory for both first aid kit wand organic toiletries was
set at 10% of the next year’s production needs. Ending inventory level
was set to satisfy initial operation needs every year, and to avoid any
stock-out problems.
x The ending inventory requirement for food allowance was set at lower
rate (two percent of next year’s production needs) due to the perishable
nature of the item. The amount is determined to be good for the first two
weeks of operations for the year. The remaining yearly requirement will
be purchased throughout the course of the year.
x All purchases will be made on cash basis.
x The salaries expense budget was based on the organizational aspect of the paper
and the compensation data provided therein. The following items are to be noted
for the said budget:
x Each employee was subjected to the statutory contributions (SSS,
Philhealth, and Pag-ibig Fund). Both the employer and employee will
shoulder their respective contribution.
x All statutory contributions were computed based on the most recent
contribution tables applicable to each type of contribution. The
employee’s share on the contribution, together with the tax on
compensation income, is to be withheld and deducted from their salary
(Appendix 4.B).
x Each employee is entitled to a per annum bonus of P5,000. The bonus is
a tax-exempt remuneration; hence no tax shall be withheld there from.
x The salary expense is computed as the annual gross salary for each
employee (including the bonus), plus the employer’s share in the
statutory contributions.
x All compensation, together with the withheld contributions and taxes,
are paid out on the same year incurred, hence no liability was set up for
the said item.
x The labor cost for the rank-and-file and blue-collared jobs in the food
department, room service, and guest reception formed part of the direct
labor cost. Any supervisory position on those departments composed the
labor overhead cost. Both the direct labor cost and labor overhead cost
shall form part of the cost of service.
x All other labor cost will form part of the operating salaries expense.
x The depreciation schedule (Appendix 5) adopted the following assumptions:

x All items were assumed to having no residual value at the end of their
useful lives.
x The straight-line method was used in computing for the annual
depreciation of each item.
x Each item which will be used for more than a year was classified either
they will form part for the Room Items (Appendix 5.A), Main Building
(App. 5.B), Recreational Facilities (App. 5.C), and Public Bathroom
(App. 5.D).
x The depreciation expenses for room items, recreational facilities, and
public bathroom shall compose the service overhead in computing for
the cost of service. The depreciation expense for the main building and
auxiliary facilities shall be deemed as operating expense.
x The initial cost for business registration and other business taxes was estimated using an
online source
(http://www.doingbusiness.org/data/exploreeconomies/philippines/starting-a-
business) (see Appendix 6.A). The same source was also used to estimate the annual
business taxes (local business tax, environmental tax, real property tax, and community tax
certificate) (see Appendix 6.B).
x In computing for the yearly operating expenses (Appendix 7), the following
items should be noted:
x The salaries expense is for the labor cost other than those forming the cost
of service (see Appendix 4.A)
x The initial business registration cost (Appendix 6.A) and annual business
taxes (Appendix 6.B) will form part of the deductible expenses for
operating and taxable income.
x Monthly expenditures for telephone and wifi is P4,000, hence annual
cost is P48,000. There will be no expenditure for electricity since the
company will use solar panels to power its operations. Water
expenditure was assumed to be 24% of the total utility cost.
x The maintenance expense is pertinent to the annual maintenance fee for
the solar panels.
x The advertising expense was from the marketing aspect of the paper, and
this is comprised of the social media and sponsorship advertising.
x The depreciation expense was from the annual depreciation of the main
building.
x All items are expected to be fixed for the projected time period, and all
expenditures (except depreciation) are paid in cash. Only the annual
business taxes are paid for in the subsequent year, but the rest is paid on
the year incurred.
x In computation of the cost of service (cost of sales) (Appendix 8), the following
is worth emphasizing:
x Of the consumables, only the organic toiletries and food allowance was
deemed direct cost; the cost of first aid kit was considered indirect
material.
x The segregation of the labor cost as to direct labor and service overhead
was based on the explanation noted on the salaries expense budget,
(please see above note).
x Of the fixed assets, the depreciation expenses for room facilities,
recreational facilities, and public bathroom shall form part of the
overhead.
x All items, except depreciation, are on cash-basis.
x As for the cash budget (Appendix 9), the items which will be paid out in cash
are noted on the above discussions. It is worth emphasizing that only the
annual business taxes, and any income tax payable, is paid out on the
subsequent year. All the initial investment (fixed assets, initial working
capital, and initial business registration cost) are paid out on the first year.
Interest expense was based on the loaned amount of P4,500,000 at an average
rate of 5.64%, and is paid out at the end of each year. The loan shall be paid
out at the beginning of the sixth year (not shown on the budget). There are no
more capital expenditures and external financing made after the first year.
x For the budgeted income statement (Exhibit 1), the income tax expense was
broken down into the current tax expense (based on the taxable income), and
the deferred tax expense (based from any temporary differences) (see
Appendix 10). Tax rate applied is 30%.
x The statement of financial position (Exhibit 2) was categorized using the
current-non-current standard classification. Current items are those which are
expected to be realized or consumed within one year as at the end of the
reporting period, and the non-current items are those which are expected to be
realized/consumed for more than 12 months after the end of the reporting
period. The deferred tax asset presented under the line Other Assets was due to
the Net Operating Loss Carry-Over (NOLCO) incurred on the first year (see
Appendix 10).
x The statement of cash flows (Exhibit 3) was prepared using the indirect
method. Net income was adjusted for the non-cash expenses and gains, and the
changes in working capital were also affected to determine the cash flows
from operations. The cash flows from operations are those pertaining to
activities done in the course of the revenue generation of the company,

together with the cost associated with those revenues. Investing activities are
those that involve the acquisition or sale of non-current fixed assets. For
financing activities, these pertain to the acquisition or return of funds from/to
creditors and owners. The cash flows from operations, investing, and financing
is then summed up to arrive at the net cash inflow/outflow, and is affected to
the beginning cash balance of the year to arrive at the ending cash balance.
Development Cost Projection
The following table itemizes the initial capital expenditures and other outlays
needed to start up the business.
INITIAL CASH OUTLAY

Purchase of Fixed Assets Total Cost
Rooms & Facilities ₱ 2,677,344
Main Building ₱ 13,874,999
Recreational Activities ₱ 491,500
Public Restroom ₱ 376,247
TOTAL COST ₱ 17,420,090
Initial Working Capital Needed

First Aid Kit ₱ 29,700.00
Organic Toiletries ₱ 121,635.75
Food Allowance ₱ 19,200.00
TOTAL INITIAL OPERATING
COST ₱ 170,535.75
Initial Bus. Registration Cost ₱ 150,475.35
TOTAL INITIAL OUTLAY ₱ 17,741,101.10

Exhibit A. Initial Development Cost
For the breakdown of the fixed assets, please see the depreciation schedule
(Appendix 5). As for the initial working capital, this pertains to those current assets that
are needed to start up the operation. The first aid kit needed for the whole first year was
purchased on the onset, while for the organic toiletries; the one-month equivalent of the
first year’s production needs was used. The initial expenditure for the food allowance
was based on an estimated 128 visitors during the first two weeks of the company. The
initial business registration cost was based on the computation made, as per appendix 6.
™ Financial Expenditures and Proposed Budget
Based from the initial cost of investment of almost P18 million, as per exhibit A
from the above segment, the business proponents propose an initial capitalization of
P19, 000,000, broken down as follows:
INITIAL CAPITALIZATION
Estimated Initial Financing:
Bank Loan ₱ 4,500,000.00
Common Stock ₱ 14,500,000.00
TOTAL INITIAL
CAPITALIZATION ₱ 19,000,000.00
Exhibit B
The proponents determined a capital structure of roughly 25:75, i.e, nearly 25.%
of the funds will be sourced from creditors, and 75% will be from owners. The debt
financing will be sourced from an identified bank here on the Philippines, and based
from an online source (http://www.tradingeconomics.com/philippines/bank-
lending-rate), the average loan rate is 5.64%. It was assumed that the loan is payable
after five years, or at the beginning of the sixth year, and interest is payable at the end
of each year.
As for the equity financing, the company will start-up as a closely-held

corporation, hence the funding will be from its founding members. The option to go
public shall be considered after the five-year period. All earnings shall be plowed back
to the company for the five year period; hence no dividends shall be declared and paid
out during this period. This policy was established so as to increase the capacity of the
company to reinvest its earnings to the company for expansion purposes.
™ Projected Sales
As noted on the financial assumptions, the projected occupancy for guest rooms and
recreational facilities was based from the sales projection tool utilizing the survey done,
as per below tables:
Projected Sales per Room/Amenity
Projected Rooms
Room Occupied/week Room Rate Weekly Sales
Tents 5 ₱ 3,000 ₱ 15,000
Eco-pods 5 ₱ 5,000 ₱ 25,000
Tiki Tents 4 ₱ 7,000 ₱ 28,000
Big Tents 4 ₱ 9,000 ₱ 36,000
Tree House 2 ₱ 15,000 ₱ 30,000
Total Weekly Sales ₱ 134,000

x No. of weeks in a month 4 weeks
Projected Sales in the first month ₱ 536,000
Appendix 1.A
Projected Sales from Recreational Facilities

Estimated Daily
Facility Revenues Monthly Sales
Kayaking Rental ₱ 1,050.00 ₱ 31,500.00
Snorkeling Gear Rental ₱ 4,250.00 ₱ 127,500.00
Paddle Board Rental ₱ 1,200.00 ₱ 36,000.00
TOTAL ₱ 6,500.00 ₱ 195,000.00
Appendix 1.F
It was then used to project the monthly occupancy rate and sales for guest
rooms. The monthly growth rates were based from the information gathered on the
tourism statistic from Singapore. The monthly projection is as follows:
Projected Sales for the first year (Guest Rooms)

Projected Increase
Month in Demand (%) Monthly Sales
January 0.00% ₱ 536,000
February 7.13% 574,217
March 9.34% 586,062
April 0.43% 538,305
May 0.95% 541,092
June -0.02% 535,893
July 5.16% 563,658
August 9.97% 589,439
September 5.05% 563,068
October 4.38% 559,477
November 0.28% 537,501
December 0.47% 538,519
Total Sales for Year 1 ₱ 6,663,230
Appendix 1.C
Projected Sales for the first year (Recreational Facilities)
Month Projected Increase in Demand (%) Monthly Sales

January 0.00% ₱ 195,000
February 7.13% 208,904
March 9.34% 213,213
April 0.43% 195,839
May 0.95% 196,853
June -0.02% 194,961
July 5.16% 205,062
August 9.97% 214,442
September 5.05% 204,848
October 4.38% 203,541
November 0.28% 195,546
December 0.47% 195,917
Total Sales for Year 1 ₱ 2,424,123
The annual growth in sales of Laxus was patterned to that of Shangri-La

Corporation, since the latter is deemed a good benchmark company for it is operating in
the same industry and has been operating a lot of branches here in the Philippines as
well. The growth was applied to the occupancy of guest rooms and sales from
recreational facilities as well, to estimate the per year sales from guest rooms and
recreational facilities, as shown below:
Yearly Room Occupancy Projection
Percentage
Year Increase Tent Eco-pods Tiki Tent Big Tent Tree House
1 0% 255 255 205 205 106
2 28% 327 327 263 263 136
3 55% 397 397 319 319 165
4 67% 427 427 343 343 178
5 69% 432 432 347 347 180
6 70% 434 434 349 349 181
Appendix 1.D
Projected Increase in Yearly Sales (Guest Rooms)
Year Tent Eco-pods Tiki Tent Big Tent Tree House Total
1 ₱ 765,000 ₱ 1,275,000 ₱ 1,435,000 ₱ 1,845,000 ₱ 1,590,000 ₱ 6,910,000
2 ₱ 981,000 ₱ 1,635,000 ₱ 1,841,000 ₱ 2,367,000 ₱ 2,040,000 ₱ 8,864,000
3 ₱ 1,191,000 ₱ 1,985,000 ₱ 2,233,000 ₱ 2,871,000 ₱ 2,475,000 ₱ 10,755,000
4 ₱ 1,281,000 ₱ 2,135,000 ₱ 2,401,000 ₱ 3,087,000 ₱ 2,670,000 ₱ 11,574,000
5 ₱ 1,296,000 ₱ 2,160,000 ₱ 2,429,000 ₱ 3,123,000 ₱ 2,700,000 ₱ 11,708,000
6 ₱ 1,302,000 ₱ 2,170,000 ₱ 2,443,000 ₱ 3,141,000 ₱ 2,715,000 ₱ 11,771,000

Appendix 1.E
Projected Sales from Year 1 - Year 6 (Recreational Facilities)

Percentage Increase
Year base from Year 1 Yearly Sales
1 0.00% ₱ 2,424,123.00
2 28.00% ₱ 3,102,877.44
3 55.45% ₱ 3,768,299.20
4 67.24% ₱ 4,054,103.31
5 69.17% ₱ 4,100,888.88
6 70.00% ₱ 4,121,009.10
TOTAL SALES ₱ 21,571,301
Appendix 1.G
Financial Statements
Exhibited below are the budgeted statement of comprehensive income, statement of

financial position, and statement of cash flows for the first five years of Laxus.
The following are some of the analysis made on the financial statements, pertaining to
the break-even point/sales, return on investment, payback period, and some of the
commonly used financial ratios.
VI. Technical Analysis

a. Facade
b. Floor Plan
c. Lodging Furniture
d. Sample Building Materials
e. Bubble Diagram/ Flow Chart
f. Ventilation
g. Electrical and Plumbing layout
h. Sanitation Features
i. Facilities for Disabled
j. Green Features
k. Theme/ Interior Design/ Concept
Façade
Floor Plan
Lodging Furniture
Sample Building Materials

Bubble Diagram/ Flow Chart

Ventilation
Electrical and Plumbing layout

Sanitation Features
Green Features
Theme/ Interior Design/ Concept

VII. Non-Technical Components

a. Organizational Chart
b. Duties and Functions
c. Uniforms
d. Menu and Packages
e. SOP
f. Sample Costing and Pricing Computation
™ Organizational Chart
General Manager
Assistant General
Manager
Front Office Food and Housekeeping

HR Manager Financial Director Beverage Sales Manager
Manager Manager
Director
Front Desk Restaurant Housekeeping

HR Assistant Accountant Kitchen Manager Reservations
Agents Manager staff
Lifeguar
d
Security Guard Cashier Executive Chef Waiters
Sous
Chef Cashier
Hot Kitchen
Cold Kitchen
Duties and Functions

General Manager
- The General Manager is responsible for all aspects of operations at the
hotel, to day-to-day staff management and guests. He / She should be an
ambassador for the brand and your hotel. Provide leadership and strategic planning
to all departments in support of our service culture, maximized operations and guest
satisfaction. Work Very closely with the hotel owners and other stakeholders.
Assistant General Manager
- A hotel assistant general manager manages many different aspects of the
hotel's day-to-day operations. For example, they oversee the housekeeping of the
hotel, the duties of the front office, and the stocking of vending and beverage
machines. Assistant general managers work mostly full-time in the hotel
environment, around 40 hours a week during business hours, under the oversight of
a hotel general manager.
HR Manager
- Human Resources Manager Job Responsibilities: Maintains and enhances
the organization's human resources by planning, implementing, and evaluating
employee relations and human resources policies, programs, and practices.
Front Office Manager
- A front office manager is the senior person in an office environment and
accountable for maintaining a professional work environment, staff supervision, and
administrative support. They shoulder a variety of responsibilities, often at the
discretion of the company owner.
Front Desk Agent
- A hotel front desk agent represents the first point of contact with guests
and handles all stages of a guest's stay. A typical day as a hotel front desk agent,
involves registering/booking guests in and out of their rooms, while accommodating
any special requests.
Financial Director
- Provide leadership to the Board's Finance and Accounting strategy, to
optimize the company's financial performance and strategic position. Take overall
control of the company's accounting function. Lead and develop finance teams.
Work with senior teams to grow the business, formulating strategies and plans.
Accountant
- Assist in managing revenues received and dispersed including accounts
receivable, accounts payable, payroll, audit, General Ledger reporting. Cash
handling functions for the hotel and reconcile all cash dropped at the front desk.
Cashiers
- Hotel room service cashiers answer phones, record food orders and
process payments. They are responsible for promoting and suggesting menu items
to hotel guests. Typically, these orders are charged to a guests room; however,
customers may choose to pay using cash or credit cards.
Food and Beverage Director
- Food and beverage directors create and maintain menus that satisfy guests.
They are responsible for managing food costs, upholding menu standards, and
controlling inventory.
Kitchen Manager
- A kitchen manager is responsible for the overall operations for the back of
house and kitchen area of a restaurant. Kitchen managers hire staff, purchase food
and stock, and make sure everyone is trained on proper food preparation and
kitchen safety techniques.
Executive Chef
- Executive chefs will also work outside of the kitchen in developing new
recipes, planning menus, hiring or training food preparation workers, maintaining
an inventory of food supplies, following a food budget, doing purchase orders,
reporting to the head restaurateur
Sous Chef
- A Sous Chef is the culinary chef located just below the executive or head
chef in a kitchen's chain of command. As second-in-command, he/she has a large
amount of responsibility in the kitchen. Essentially, the Sous Chef is responsible for
planning and directing food preparation in kitchens.
Restaurant Manager
- Accomplishes restaurant human resource objectives by recruiting,
selecting, orienting, training, assigning, scheduling, coaching, counseling, and
disciplining employees; communicating job expectations; planning, monitoring,
appraising, and reviewing job contributions; planning and reviewing compensation
actions
Sales Manager
- Sales managers lead a team of sales professionals for a company. They
direct the team's focus, set goals, look at data, motivate and help create training
opportunities. Sales managers might work with a local team, or in a larger, regional
capacity.
Reservations
– Reservation agents work in hotels and resorts to help people book their
stay. Reservation agents often work in call centers for the resorts and take incoming
calls for people interested in staying in the property. They are friendly and efficient,
helping guests find the right accommodations to fit their needs, suggesting different
packages or amenities that the facility offers and asking questions to help determine
what the client needs.
Housekeeping Manager
- Managers supervise housekeepers in their duties and ensure that they
perform to the prescribed hotel standards. A hotel housekeeping manager is also
responsible for fostering team spirit among the housekeepers and directs them
toward achieving guest satisfaction.
Housekeeping Staff
- Typical responsibilities include vacuuming, dusting, laundry, mopping and
waxing floors and changing and laundering linen. Some housekeeper/maid
positions also require cooking or food preparation and heavy cleaning, like cleaning
windows and furniture.
Lifeguard
- Maintains constant surveillance of patrons in the facility; acts immediately and
appropriately to secure safety of patrons in the event of emergency.
Security Guard
- Secures premises and personnel by patrolling property; monitoring
surveillance equipment; inspecting buildings, equipment, and access points;
permitting entry.
™ Uniforms
FOOD AND BEVERAGE DEPARTMENT UNIFORMS

GENERAL MANAGER
HOUSEKEEPING STAFF
FRONT DESK RECEPTIONIST
OUTDOOR PERSONNEL
Menu
of Rooms
Tents 1-2 people ₱3,000 Complimentary breakfast 8

and tea
Eco-pods 1-2 people ₱ 5,000 Complimentary breakfast 8
and tea
Tiki Tents 2-4 people ₱7,000 Complimentary breakfast 8
and tea
Big Tents 2-4 people ₱ 9,000 Complimentary breakfast 8
and tea
Each category in this selection is allocated with 8 rooms each. They are
allocated with a relatively bigger number to maximize profit. These
classifications of rooms cater to a small number of guests. These rooms are
ideal for transient guests or anyone travelling in a small group. These rooms
would generate the majority of the establishment’s revenue.

of Rooms
Tree 4-6 people ₱ 15,000 Complimentary breakfast 4
House and wine on a bucket
In this category, the selection is allocated with only 4 rooms. This type
can accommodate a relatively large number of guests. The room would be ideal
for a large group travelling together.
Item Rate/hr Number of Item

Kayaking Rental ₱ 350.00 5 (1 boat – 2 pax)
Snorkeling Gear ₱ 250.00 32
Rental
Paddle Board Rental ₱ 300.00 8
Laxus Glamping Site also offers Kayak/Canoe, Snorkeling Gear and Paddle
Board rental to make the guest’s stay more enjoyable.
™ Packages
Glamp for a Change

Package
This “Glamp for a Change Package” is only available every Thursday for the month of
January. This is to attract the attention of potential guests and increase the room sales of
Laxus.
Couple’s Day Tour

Package
This “Couple’s Day Tour Package” is only available on Valentine’s Day. This is to
promote the use of snorkeling gear, paddle board and kayak as well as the tent.
Graduation
Package
This “Graduation Package” is only available every Mondays during the months of
March and June. This is to promote the use of Laxus’ Tiki Tents and Big Tents.
Summer
Package
This “Summer Package” is only available during the months of March, April and May.
This is to promote the use of Laxus’ Tree House. This package is only good for 4 pax.
An additional P1.000 will be charge for every additional pax.
Father’s Day-off
Package
This “Father’s Day-off Package” is only available during Father’s Day. This is to
promote the use of Laxus’ Big Tent and restaurant.
Mother’s Day-off
Package
This “Mother’s Day-off Package” is only available during Mother’s Day. This is to
promote the use of Laxus’ Spa.
Barkada
Package
This “Barkada Package” is only available every Tuesday during the months of June,
July and August. This is to promote the use of Laxus’Tree House and Recreational
Activities.
Camp Fire
Package
This “Camp Fire Package” is only available every Friday during the months of
September to November. This is to promote the use of Laxus’ Facilities and its Eco-
pods. This package comes with unlimited marshmallows.
Pajama Party
Package
This “Pajama Party Package” is only available every Wednesday during the months of
September, October and November. This is to promote the use of Laxus’ Tiki Tents
Halloween
Package
This “Halloween Package” is only available on Halloween. This is to promote the use
of Laxus’ Facilities and its Eco-pod.
Christmas Eve
Package
This “Christmas Eve Package” is only available on Christmas Eve. This is to promote
the use of Laxus’ Tent Rooms and also celebrate Christmas.
New Year’s Eve

Package
This “New Year’s Eve Package” is only available on New Year’s Eve. This is to
promote the use of Laxus’ Facilities and its Tent Rooms and also celebrate Ney Year.
™ SOP
Standard Operating Procedure
INDIRECT-ADMIN AND OPERATIONS

Number of Monthly Yearly Bonuses Total
POSITION Employees Salary Salaries Yearly
Salaries
General Manager 1 34000 108000 5000 113000
Asst. Manager 1 27000 324000 5000 329000
Financial Director 1 19000 228000 5000 232000
Accountant 1 18000 216000 5000 221000
Cashier 1 12000 144000 5000 149000
HR Manager 1 21000 252000 5000 257000
Sub 6 131000 1272000 1 301 000

total
Sales Manager 1 25000 300000 5000 305000
FO Manager 1 21000 252000 5000 257000
Front desk agent 2 16000 192000 5000 394000
Reservations agent 2 14000 168000 5000 346000
Security guard 2 8000 96000 5000 202000
Life Guard 1 5000 60000 65000 65000
Sub 6 76000 912000 1 569 000

total
F&B Director 1 25000 300000 5000 305000
Kitchen Manager 1 24000 288000 5000 293000
Restaurant Manager 1 24000 288000 5000 293000
Executive Chef 1 22000 264000 5000 269000

Sous Chef 1 20000 240000 5000 245000
Hot Kitchen 3 17000 204000 5000 627000
Cold Kitchen 2 17000 204000 5000 418000
Waiter 4 11000 132000 5000 548000
Cashier 1 12000 144000 5000 149000
Sub 15 172000 2064000 3 147 000

total
TOTAL 379000 4248000 4 342 000
DIRECT-Guest
Rooms
Housekeeping 1 22000 264000 5000 269000
Manager
Housekeeping Staff 5 12000 144000 5000 745000
TOTAL 6 34000 408000 1 014 000
Each employee is subjected to the statutory contributions like SSS, Philhealth,

and Pag-ibig Fund. Both the employer and employee will shoulder their respective
contribution.
Standard Operating Procedure
(Property Zone Inspection Program)
Concept
Laxus Glamping Site follows standard operating procedure that will help
achieve a high performance of each employee that will improve positive outcomes to
the guest. We are ensuring you a high level of quality service through consistent
practice of employees conforming to the standards of conduct and policies of the hotel.
Policy
Laxus Glamping Site developed and maintains a clear set of guidelines and
policy to overall facilities of the hotel by inspecting all its zone areas every month by
the Manager-in-charge for consistent operating procedures.
Zone Delegation
Zone1: Housekeeping and Guestroom Areas
It will include and inspect all of the guestrooms including, 8 regular tents,8 eco
pods,8 tiki tents, 8 big tents, and 4 tree house. It will be spearheaded by the
housekeeping department for the organization and distribution of organic linens and
amenities.
Zone2: General Public Areas
It includes public service areas which consist mainly of the main building,
lounges, public restrooms, spa and recreational areas and also the rehabilitation and of
the main gardens.
Zone3: Kitchen, Food Preparation, Receiving, Service and Disposal Areas
It includes all food preparation in the kitchen, food service and receiving and
storage of raw materials for food production.
PROBATIONARY
Time Clocks
Each employee of Laxus is required to have a record of hours worked. You are
required to clock in to your assigned start time, and must clock out when you go off
duty. At the end of each month, you will use the time cards to verify the time entries on
the submitted time sheet. The original copy of the approved time sheet will be
submitted for payroll processing and as a basis for computing your paychecks.
Working hours
Working schedule will be given to you ahead of time before the work fully
starts and should be working in the hotel for 8 hours daily with 1 day off. You are
entitled to at least 1 hour meal period and are not considered part of the working
hours. In case of overtime, you are to be paid an additional 25% of the hourly rate
performed exceeded 8 hours on ordinary day.
Paydays
Paychecks will be paid to you at least every two weeks or twice per month not
to exceed 16 days. If you agreed upon, payment may give to you in cash, check, and
money order or by direct deposit.
LAXUS GLAMPING SITE

It is important for all employees and hotel staff to be fully aware of the rules
and regulation within Laxus and to have proper conduct and good behavior. With that,
here are the sets of policies that are needed to be followed.
RULES AND REGULATION
Front Office Department

x Front desk employees must consistently smile and sustain eye contact with
guests.
x Personal calls other than emergency are not made or received while on duty.
x Never discriminate against any people. Give equal treatment for all.
x Uniform must be neat and clean and nametag should be worn at all times.
x Report all unusual situations promptly to your supervisor.
Housekeeping Department
x All housekeeping employees should wearing company uniform on duty.
x Always greet the guest upon seeing them.
x All occupied rooms are serviced twice daily and as and when requested by the
guest.
x All equipment should be used carefully with routine maintenance.
x Inform room status to the Housekeeping control desk.
Food and Beverage Department
x Uniforms must be worn properly and taken care of.
x Never operate equipment unless you have been trained how to use it properly.
x Handle cleaning chemicals carefully while transporting, disposing, or refilling
the containers.
x Employees involved in the production or service of food must record
information needed to document food handling
Shift, schedule, breaks and absences
x Be ready to work at your station at least 15 minutes before schedule. Sign in and
sign out in the assigned book.
x 10 occurrence of absences may lead to termination
x Any staff who is unable to come to work must phone to his supervisor at least 4
hours before the shift starts.
x Changing shift or days off with other employees will not be permitted unless
approved by supervisor.
x Do not leave your shift until you have been replaced.
™ Sample Costing and Pricing Computation
The sample costing and pricing computation presented are limited solely for the
purpose of a sample. Other expenses that may arise would be adjusted accordingly.
Tables illustrating sample costing and pricing computation
Selling Price ₱ XXX.XX

Variable Cost
Maintenance of Tents ₱ XXX.XX
Salaries Expense1 XXX.XX
Laundry Expenses XXX.XX
Transportation Expenses XXX.XX
Toiletries Expenses XXX.XX
Complimentary Supplies Expenses XXX.XX
Total Variable Cost ₱ (XXX.XX)
Fixed Cost
Salaries Expenses1 ₱ XXX.XX
Sustainability Cost2 XXX.XX
Repair and Maintenance XXX.XX
Utilities Expenses3 XXX.XX
Document Expenses4 XXX.XX
Marketing Expenses XXX.XX
Depreciation/ Wear and Tear5 XXX.XX
Total Fixed Cost ₱ (XXX.XX)
Contribution Margin ₱ XXX.XX
Table 1: Sample computation of Contribution Margin
Variable Cost
Maintenance of Tents ₱ XXX.XX
Salaries Expenses1 XXX.XX
Laundry Expenses XXX.XX
Transportation Expenses XXX.XX
Toiletries Expenses XXX.XX
Complimentary Supplies Expenses XXX.XX
Total Variable Cost ₱ XXX.XX
Fixed Cost
Salaries Expenses1 ₱ XXX.XX
Sustainability Cost2 XXX.XX
Repair and Maintenance XXX.XX
Utilities Expenses3 XXX.XX
Document Expenses4 XXX.XX
Marketing Expenses XXX.XX
Depreciation/ Wear and Tear5 XXX.XX
Total Fixed Cost ₱ XXX.XX
Total Expenses ₱ XXX.XX
Desired Rate of Contribution Margin XX%
Selling Price ₱ XXX.XX
Table 2: Sample computation of Selling Price

Notes:
1. Salaries expenses are both variable and fixed cost in relation to the number of
projected guest and salaries related expenses (such as bonuses and the likes).
Salaries expenses are also inclusive of employee benefits and other related
government employment requirement (GSIS, SSS, etc.).
2. Sustainability cost refers to Green Fees, Sea Maintenance, and expenses directly
related to the cleanliness and sustainability of the premises.
3. Utilities expenses in the event of an exceeding cost of utilities exceeding the
capability threshold of renewable sources of energy (solar and wind power)
4. Taxes, Business Permits, Insurance, and other documents required for the
operation of the business
5. Depreciation of equipment and facilities, wear and tear of linens, cloths, and
other related materials

Demand and Support, Competitor Analysis

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UNIVERSITY OF SANTO TOMAS 1

COLLEGE OF TOURISM AND HOSPITALITY MANAGEMENT

I. The Planning Team

Name: Aquino, Katrina Marie S. Name: Martinez, Mary Grace

Name: Calotes, Christian Giuseppe P. Name: Roasa, Rockney Ritz J.

Name: Cruz, John Philip P. Name: Tamag, Gabriel Robert D.

Name: Galicia, Kathleen Joy C.

II. Gathering of Preliminary Information

LAXUS GLAMPING SITE

Glamping is an escape, a break from reality, and an opportunity to get closer

Laxus Glamping Site aims to be renowned globally and provide the

Type Capacity Rates Inclusions Number

Tents 1-2 people ₱3,000 Complimentary breakfast 8

Type Capacity Rates Inclusions Number

Item Rate/hr Number of Item

Kayaking Rental ₱ 350.00 5 (1 boat – 2 pax)

Laxus Glamping Site also offers Kayak/Canoe, Snorkeling Gear and

The theme would be based off on modern aesthetic while integrating a

Type Bath Type Beds Great for Amenities

Tent Shared 1 Queen Solo travelers Fan

Tiki Tent Shared 2 Queen Family Fan

Big Tent Private 2 Queen Family Fan

 Facilities and Activities

III. Site Analysis

Places with Ibaan Loam (Gravely Phase) include Talumpok Kanluran/Silangan,

The ancillary permits consist of:

 Drainage and Sewage Hook- Ups

™ Land Cost and Taxes

Total Land Cost P180, 000.00

AGE GROUP BOTH SEXES MALE FEMALE

0-17 7,715 4,031 3,684

Requirements: (New Business permits)

IV. Marketing Analysis

 Demand & Support

Unit Government Office:

 Target Market Statistics/ Target Market

TARGET MARKET NUMBER OF RESPONDENTS

Year Population ±% p.a.

Economic status (5th class municipality)

 Survey and Result Interpretation

2.) Accommodation is my first priority when I go on a trip

ANALYSIS: 55% of the respondents answered Strongly Agree that accommodation is

3.) Affordability is an important factor for me when choosing an accommodation

ANALYSIS: 80% of the respondents answered Strongly Agree that affordability is in

4.) I am bored with traditional accommodation.

40% Strongly Disagree

5.) I like going to beaches.

6.) I have tried camping.

7.) The idea of camping interests me.

8.) I know what glamping is.

30% Strongly Disagree

9.) I would like to try glamping.

26% 34% Strongly Agree

10.) Do you think combining hotel and camping will be innovative?

ANALYSIS: 51% of our respondents answered strongly agree whether combining

a.) How much is your budget for your accommodation?

BUSINESS M Hotel Davidson Hotel Peacock Flodge

TYPE Hotel Hotel Lodging

NUMBER OF 19 Not specified 40 (ANTON ILANG ROOMS)

Queen Bed: Tapis Room-

Two Single Beds

OWNERSHIP Casa Antonio Leigh Bayle Corporation

Year 1: Preliminary Marketing Plan

Facilities and Activities

Drainage and Sewage Hook- Ups

Demand & Support

Target Market Statistics/ Target Market

Survey and Result Interpretation

Development Cost Projection

Sample Building Materials

Bubble Diagram/ Flow Chart

Electrical and Plumbing layout

Theme/ Interior Design/ Concept

Duties and Functions