PLUIT JUNCTION BACKGROUND

1. DIFFERENTIATE
Since tenancy mix is not supporting to pull in the market, PJ must focus on simultaneous
promotion program that sets its differentiation among competitors.

PLUIT VILLAGE EMPORIUM PLUIT

A long time – historic yet new looks A Complete shopping malls, equipped with
Shopping malls, equipped with wide hyper supermarket. A modern shopping
range categories of tenants. Tends to center with good facilities. Tends to go after
After the mid to up market. the up market

PV EP

PJ

PLUIT JUNCTION ( P.J )

New lifestyle & Community center in pluit, thematic, niche market. Small leased area, less amount & variety of
tenants. Focusing on F&B, Entertainment, Games & Fitnes.

(+) Long Operating Hours

(+) Small, Intimate, Compact, Reachable
2. ABOUT PLUIT JUNCTION

b yourself. b here!

Pluit junction is designed to desire young spirit, entertaining and would be happening, and we build it
as smart building with hi-tech & festive point of view. Indeed, the design of pluit junction aims to
impress not only its tenants but also the hip & groovy community.

Experience the joy of life in Pluit Junction. You can feel the difference of the community activity with
see & to be seen concept of packed cafe & resto, fitness addict to a great way to get fit, health &
beauty heaven, kids crowd club, sport entertaiment zone, family entertaiment gathering, hobbies
mania and other supporting facilities that entertaining.
Pluit junction also provides boutique office property product which is support the tenant & community
businesses. An attrative single block building inspire your life be more colorful, such as dj performance
and the latest communication technology, smart system of wireless connection, free internet
services, easy driving and walking to parking area which is connect to mall area and many facilities
being installed in the building.

come and join us because Pluit Junction

will be the next lifestyle destination
for Jakarta‟s community and also for people who has
hip & groovy community
• This is also one of the differentiation way to competition. PJ express the
„Younger, Energetic, Updated, Fashionable Target Market.

3. TAGLINES

“Be Yourself, Be here” has been PJ tagline since the opening.

4. FULL ENTERTAINMENT

As the first lifestyle & Modern Community Center, PJ is set to be the „FULL ENTERTAINMENT‟ and
various COMMUNITY CENTER.

Some of the communities that will be aimed to invite :

- Automotive Community
- Vehicle Modification Club
- Vehicle Owners Club
- Big Bike Owners
- Hobby Communities
5. OPENING HOURS

“from Sunshine to „till Midnite”

PJ differentiate by offering longer opening hours, while others still has not been open or
has been closed. The longer operating hours give beneficial to customer to
differentiate PJ among others.

6. SIMULTANEOUS PROMOTION PROGRAM

Since tenancy mix is not supporting to pull in the target market, PJ must focus on
simultaneous promotion program that sets its differentiation among competitors. Some of the
promotion programs are :

* Regular Event Program

- Thematic Live Performance – Band / DJ ( Night )
- Acoustic Live Performance ( Lunch Time )
 * Thematic Program
- Imlek ( Chinnese New Year )
- Ba‟ Cang
- Easter
- Full Moon
- New Year
- Halloween

* Hobby Center ( music, automotives, sport etc)

- Nonton Bareng ( Soccer, Moto GP, F1, Tennis, Basketball)
- Modification contest, Automotive Launching
- Contest Japannese Comic, Cos-Play
- Billyard Tournament
- Karaoke Contest
- Programs with tenants
7. Public Facilities

- Nursery Room
- Comfortable Public Seating Area
- Free Wi-Fi Connection
- Baby Stroller
- Valet Parking
- Exlusive Toilets / Restroom

ABOVE THE LINE

In order to promote event PJ as a promising Life Style, Media Exposure are Important to continuously grab the
market attention.

A. Advertising in media
- Regular Radio Show-Quiz-Games - Print Media (Media Kawasan, Media Partnership)
- Shopping Voucher Reward - Outdoor Media (Banner, Billboard, Phylon Sign)
- PJ Update News
B. Sponsorship to related activities
- Lifestyle Events
- Fashion Events
- Music Events
- Automotive Events

C. Joint Promo
- Other Family Destination (Ancol, waterbom, Hotel)
- Lifestyle Icon
 Target Market Profile
Age : 15 – 45 th
Gender : Male & Female
Occupation : Students, Young Executive, Housewives, Directors, Entrepreneur, Managers,
Professionals, Sales, Secretary

PROFILE
Sport Enthusiasts : Soccer, Basketball, Golf, Racing, Tennis
Traveller : Cruises, Airlines, Yacht
Hobby : Electronic, Gadgets, Automotives, Sport, Comic, Games, Karaoke, art, Strong in
subculture, believers, Likes to Socialize

Activity : Dinning out, Social Community, Entertaiment, Gym-Exercise, Gaming, Blogging,

Meeting out, reflexology, beauty treatment, arisan, watch TV, read magazine,
shopping at mall, social networking, movies, bike ridding, automotive modification,
gadgets, live music, browsing, chating twittering.
Below The Line
(BTL) activity will be targeted to maintain the interested new business ( tenants, visitors, sponsors, exhibition,
etc ) and turn it into loyal ones.

A. Event Promotion B. Direct Promo

- Thematic Events -Tenants Discount Offer
- Special Events - Credit card Holder Special Discount
- Weekly Weekday Events - Grand Prize Promo
- DJ Booth - Community Shopping Voucher
- Live Acoustic
- Thematic Exhibition

C. Public
- Website
- Sms info
- Facebook, Twitter
Lay out Main Atrium, Promenade &
Cafe Walk
PICTURES FROM EVENT PJ
Body Combat & Melukis
@ Cafe Walk
 PICTURES FROM EVENT PJ
Grand Opening Inul Vizta & Nobar bola
@ Main Atrium
PICTURES FROM EVENT PJ
C1 MUAYTHAI
@ Main Atrium
PICTURES FROM EVENT PJ
AUTOMOTIVE EXHIBITON
@ Main Atrium
 PICTURES FROM EVENT PJ
AUTOMOTIVE EXHIBITON @ Main Atrium
Thank You