iii

Daftar Isi

TINJAUAN MATA KULIAH ........................................................... ix

MODUL 1: Pengertian Dasar Bisnis, Kewirausahaan, dan 1.1

Lingkungan Bisnis
Kegiatan Belajar 1:
Pengertian dan Ruang Lingkup Bisnis............................................... 1.3
Latihan …………………………………………............................... 1.19
Rangkuman ………………………………….................................... 1.19
Tes Formatif 1 ……………………………..…….............................. 1.20

Kegiatan Belajar 2:
Bisnis dan Kewirausahaan.................................................................. 1.23
Latihan …………………………………………............................... 1.35
Rangkuman ………………………………….................................... 1.37
Tes Formatif 2 ……………………………..…….............................. 1.38

Kegiatan Belajar 3:
Lingkungan Bisnis dan Sistem Ekonomi............................................ 1.41
Latihan …………………………………………............................... 1.63
Rangkuman ………………………………….................................... 1.66
Tes Formatif 3 ……………………………..…….............................. 1.66

KUNCI JAWABAN TES FORMATIF.............................................. 1.69

DAFTAR PUSTAKA......................................................................... 1.71

MODUL 2: Konsep Dasar Berdagang dan Pasar Bebas 2.1

Kegiatan Belajar 1:
Menjangkau Pasar Bebas ................................................................... 2.3
Latihan …………………………………………............................... 2.25
Rangkuman ………………………………….................................... 2.26
iv

Tes Formatif 1 ……………………………..…….............................. 2.27

Kegiatan Belajar 2:
Kekuatan Dalam Pasar Bebas dan Proteksi Perdagangan.................. 2.30
Latihan …………………………………………............................... 2.46
Rangkuman ………………………………….................................... 2.50
Tes Formatif 2 ……………………………..…….............................. 2.50

KUNCI JAWABAN TES FORMATIF.............................................. 2.53

DAFTAR PUSTAKA......................................................................... 2.54

MODUL 3: Etika Bisnis dan Tanggung Jawab Sosial 3.1

Kegiatan Belajar 1:
Etika Bisnis......................................................................................... 3.3
Latihan …………………………………………............................... 3.21
Rangkuman …………………………………..................................... 3.23
Tes Formatif 1 ……………………………..…….............................. 3.23

Kegiatan Belajar 2:
Tanggung Jawab Sosial ...................................................................... 3.26
Latihan …………………………………………............................... 3.46
Rangkuman …………………………………..................................... 3.48
Tes Formatif 2 ……………………………..…….............................. 3.49

KUNCI JAWABAN TES FORMATIF.............................................. 3.52

DAFTAR PUSTAKA......................................................................... 3.53

MODUL 4: Kepemilikan Bisnis dan Bisnis Kecil 4.1

Kegiatan Belajar 1:
Bentuk-Bentuk Kepemilikan Bisnis................................................... 4.3
Latihan …………………………………………............................... 4.24
Rangkuman …………………………………..................................... 4.28
 v

Tes Formatif 1 ……………………………..…….............................. 4.28

Kegiatan Belajar 2:
Kewirausahaan dan Bisnis Kecil ........................................................ 4.31
Latihan …………………………………………............................... 4.52
Rangkuman …………………………………..................................... 4.55
Tes Formatif 2 ……………………………..…….............................. 4.56

KUNCI JAWABAN TES FORMATIF.............................................. 4.59

DAFTAR PUSTAKA......................................................................... 4.60

MODUL 5: Manajemen Bisnis dan Organisasi Pada Pasar 5.1

Sekarang
Kegiatan Belajar 1:
Fungsi Manajemen Bisnis .................................................................. 5.3
Latihan …………………………………………............................... 5.22
Rangkuman …………………………………..................................... 5.24
Tes Formatif 1 ……………………………..…….............................. 5.25

Kegiatan Belajar 2:
Organisasi Pada Pasar Sekarang ....................................................... 5.28
Latihan …………………………………………............................... 5.55
Rangkuman ………………………………….................................... 5.57
Tes Formatif 2 ……………………………..…….............................. 5.58

KUNCI JAWABAN TES FORMATIF.............................................. 5.61

DAFTAR PUSTAKA......................................................................... 5.62

MODUL 6: Proses Produksi dan Pengendalian Produk Manufaktur 6.1

Kegiatan Belajar 1:
Proses Produksi dan Operasional ..................................................... 6.3
Latihan …………………………………………............................... 6.22
vi

Rangkuman ………………………………….................................... 6.24

Tes Formatif 1 ……………………………..…….............................. 6.24

Kegiatan Belajar 2:
Pengendalian Proses Produksi ............................................................ 6.27
Latihan …………………………………………............................... 6.59
Rangkuman …………………………………..................................... 6.61
Tes Formatif 2 ……………………………..…….............................. 6.61

KUNCI JAWABAN TES FORMATIF.............................................. 6.64

DAFTAR PUSTAKA......................................................................... 6.65

MODUL 7: Memotivasi Karyawan Untuk Menghasilkan Produk 7.1

Berkualitas
Kegiatan Belajar 1:
Produktivitas Karyawan ..................................................................... 7.3
Latihan …………………………………………............................... 7.13
Rangkuman …………………………………..................................... 7.14
Tes Formatif 1 ……………………………..…….............................. 7.15

Kegiatan Belajar 2:
Mengelola Tenaga Kerja .................................................................... 7.18
Latihan …………………………………………............................... 7.45
Rangkuman …………………………………..................................... 7.46
Tes Formatif 2 ……………………………..…….............................. 7.47

Kegiatan Belajar 3:
Hubungan Ketenagakerjaan ............................................................... 7.50
Latihan …………………………………………............................... 7.61
Rangkuman ………………………………….................................... 7.63
Tes Formatif 3 ……………………………..…….............................. 7.63
 vii

KUNCI JAWABAN TES FORMATIF.............................................. 7.66

DAFTAR PUSTAKA......................................................................... 7.67

MODUL 8: Pemasaran yang Berorientasi pada Pelanggan 8.1

Kegiatan Belajar 1:
Pasar dan Pemasaran........................................................................... 8.3
Latihan …………………………………………............................... 8.18
Rangkuman ………………………………….................................... 8.20
Tes Formatif 1 ……………………………..…….............................. 8.20

Kegiatan Belajar 2:
Pengembangan Produk ...................................................................... 8.23
Latihan …………………………………………............................... 8.39
Rangkuman ………………………………….................................... 8.41
Tes Formatif 2 ……………………………..…….............................. 8.41

Kegiatan Belajar 3:
Harga Bersaing.................................................................................... 8.45
Latihan …………………………………………............................... 8.54
Rangkuman ………………………………….................................... 8.56
Tes Formatif 3 ……………………………..…….............................. 8.57

Kegiatan Belajar 4:
Mendistribusikan Produk Dengan Cepat dan Efisien......................... 8.60
Latihan …………………………………………............................... 8.69
Rangkuman ………………………………….................................... 8.71
Tes Formatif 4 ……………………………..…….............................. 8.71

Kegiatan Belajar 5:
Teknik Promosi yang Efektif......................................................... 8.75
Latihan …………………………………………............................... 8.87
Rangkuman ………………………………….................................... 8.90
Tes Formatif 5 ……………………………..…….............................. 8.90
viii

KUNCI JAWABAN TES FORMATIF.............................................. 8.94

DAFTAR PUSTAKA......................................................................... 8.95

MODUL 9: Mengelola Sumber Keuangan dan Laporan Keuangan 9.1

Kegiatan Belajar 1:
Manajemen Keuangan......................................................................... 9.3
Latihan …………………………………………............................... 9.20
Rangkuman …………………………………..................................... 9.22
Tes Formatif 1 ……………………………..…….............................. 9.22

Kegiatan Belajar 2:
Uang dan Lembaga Keuangan............................................................ 9.25
Latihan …………………………………………............................... 9.50
Rangkuman ………………………………….................................... 9.52
Tes Formatif 2 ……………………………..…….............................. 9.53

KUNCI JAWABAN TES FORMATIF.............................................. 9.56

DAFTAR PUSTAKA......................................................................... 9.57