Nelson Danielle Liveplan

Avis Books
Executive Summary
Opportunity
Problem
Students have difficulty finding the books they need for a decent price locally and must
depend on rush orders online to arrive on time.
Solution
The store offers new and used books for sale or rental and specifically stocks course
books for students at the local college. The store not only stocks books but has reading
areas and special work rooms for customers to come and relax while being productive.
Market
The target customers of this store are college/university students between the ages of 17
and 25 who need low priced resources that may not be available at the library or other
stores. Other customers the store caters to is those who view books as short-term
commitments and those who need help finding specialty books or similar services.
Competition
Barnes & Noble, along with Amazon, and independent bookstores are the most present
competitors to Avis Books. Libraries are also competitors but on a smaller scale.
Why Us?
With our location near a college campus and students spending an average of $200 on
textbooks per term, we are confident the market is in our favor for who we serve.
Considering people are trying to save as much as possible, especially in college, our
used products and low prices make us a good choice.
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.
Avis Books
Expectations
Forecast
We are expecting to serve around 50 customers a day in the first year and increase to
100+ in the following years. Because of the nature of the industry the store's largest
draw will be it's atmosphere and customer service. Customers are likely to spend
anywhere from $10-20 or more for their purchases. For the first year or so, we are
prjecting about $365,000 and in the year following $730,000.
Financial Highlights by Year
Financing Needed
The source of our funds will mostly be saved capitol by the owner and will continue off
the revenue made. We will also be looking into loans.

Avis Books
Opportunity
Problem & Solution
Problem Worth Solving
Students have difficulty finding the books they need for a decent price locally and must
depend on rush orders online to arrive on time.
Our solution
Avis Books is a mid-sized bookstore located near a college campus. The store offers new
and used books for sale or rental and specifically stocks course books for students at the
local college. The store not only stocks books but has reading areas and special work
rooms for customers to come and relax while being productive. Customers can also
order or search for rare books through the store and order them. Avis Books also offers
stationary and similar merchandise.
Target Market
The target customers of this store are college/university students between the ages of 17
and 25 who need low priced resources that may not be available at the library or other
stores. Other customers the store caters to is those who view books as short-term
commitments and those who need help finding specialty books or similar services.
Many students view books as short-term commitments and don’t want to have to worry
about selling or finding a place or use for them; by offering to rent college textbooks
that may not be available in the school library, the store allows the students to stress
less at the end of the term. Avis Books satisfies many customers needs such as the need
for knowledge, situational and functional needs are met because of the students need
for textbooks, and psychological needs are met through either the content or subject of
the books they need. Around 15% of Coos Bays population fits the target age, while the
community college and local schools add to the mix.

Avis Books
Competition
Current alternatives
Barnes & Noble, along with Amazon, and independent bookstores are the most present
competitors to Avis Books. Libraries are also competitors but on a smaller scale. Barnes
& Noble sell new books, along with some collectables and games and some offer a
reading area or a coffee shop. Amazon has e-books, physical books, and used books.
Both Amazon and Barnes & Noble offer online services as well. Independent bookstores
have new and used books. Libraries have computers and books that can be borrowed
for the fee of a library card. They also have reading areas.Barnes & Noble, along with
Amazon, and independent bookstores are the most present competitors to Avis Books.
Libraries are also competitors but on a smaller scale. Barnes & Noble sell new books,
along with some collectables and games and some offer a reading area or a coffee shop.
Amazon has e-books, physical books, and used books. Both Amazon and Barnes &
Noble offer online services as well. Independent bookstores have new and used books.
Libraries have computers and books that can be borrowed for the fee of a library card.
They also have reading areas.
Our advantages
Avis Books will have a strong presense within the community it resides in. It also has
the advantage of being small; small usually isn't an advantage but bookstores should be
cozy and customer oriented. The variety of books offered at decent prices will be
unmatched in the city. It will also make it easier for students because we will
collaborate with the schools to order textbooks or have them read to order.

Avis Books
Execution
Marketing & Sales
Marketing Plan
Products and Services:
1. I intend to market books of all kinds and a small range of stationery items.
2. The need for knowledge, situational and functional needs are met because of the
students need for textbooks, and psychological needs are met through either the
content or subject of the books they need.
3. As each book is different they are all in different stages of the product lifecycle in
general. Newer books are in the introduction and growth stages; other older
books may have matured and begun to decline.
4. The features and benefits of the service my business will serve is ease of access to
various resources for students. The bookstore offers updated versions of
textbooks and the option for ordering and shipping for copies not held there.
5. The intellectual property I expect to own is the name “Avis Books’ and any
products created under that name.
6. My organization will help others and the community by holding books drives
and reading events where the children in the community can come pick up a
book or listen to someone read. The Boys and Girls Club, along with the schools
will have time and supplies donated. There will also be tutoring tables available.
7. I do intend to publicize my philanthropy because it will be the main reason for
the above contributions. The last thing I want is to over publicize it; I want to
only mention my philanthropy in the marketing for specific events.
Pricing
1. My pricing strategy will be cost-plus pricing because books come at a variety of

costs due to age, popularity, and other factors. By using cost-plus, I will be able
to price the products in a straightforward manner and have set prices for certain
costs.

Avis Books
2. Discounts will only be held at certain points in the year or during the previously
mentioned events.
3. Store credit can be used for donating books to the store or donating time during
reding or tutoring sessions.
Promotion
1. I intend to promote my product and services through advertising, customer and

referral marketing. By making my customers my biggest promotional tools.
2. I intend to use flyers, personalized merchandise, and small reference booklets as
marketing materials.
3. “We have everything from how-to to what’s new, and we absolutely want to
share it with you!”
4. The business logo is an owl attached to the name Avis Books and I intend to copy
write it.
5. I intend to advertise by
6. Avis Books will be holding free events that, although some will be for the
purpose of promoting and purchasing merchandise, others will be for small
charity event and local aid for the unemployed and homeless
7. The best way to participate in customer marketing is to strengthen ties between
customer and company. The store will hold small activities and special sales for
loyal customers. Another important tool the business will use is their customer
service skills; by having events that focus on questions the customers have either
about the merchandise or something pertaining to the store.
Place
1. I do not have a specific location in mind. The location I would like is near a
college or university in a community with strong ties to education. The
advantages to this are being close to my target market of students who are in
need of textbooks, reference books, and books read for pleasure. For the purpose
of this exercise, I will use North Bend.
2. The businesses around it are lots of small businesses. Nail and hair businesses
along with antique stores and one other bookstore. The biggest asset would be
Highway 101.
3. North Bend has a relatively high traffic count due to the Highway.

Avis Books
4. “North Bend is a decidedly white-collar city, with fully 86.67% of the workforce
employed in white-collar jobs, well above the national average. Overall, North
Bend is a city of sales and office workers, service providers, and professionals.
There are especially a lot of people living in North Bend who work in an office
and administrative support (18.67%), sales jobs (13.33%), and management
occupations (9.61%).” https://www.neighborhoodscout.com/or/north-bend
Sales Plan
The store will either have a cash register or a Square register; we will accept cash and
various types of debit and credit cards. There will be a donation jar as well on the
counter for various events we will put on for the community.
Operations
Locations & Facilities
Our location will be a 800-1,000 sq ft. store with a small backroom and office in addtion
to the shop space. It will be in the downtown area of a city housing a college campus. It
will have an open space for customers to browse as well as tables and chairs for them to
sit. There will also be good lighting and soft music to create a welcoming atmosphere.
The outside of the shop will be clean with a noticable, classy sign withour logo on it.
Customers will be welcome to use out computer to print and browse books to order.
Technology
Our technology will consist or a Square Register, till for cash, a computer to maintain
our website and online presence as well as make orders, another computer for
customers to use to find and order books, two printers for customer and employee use,
and security cameras.
Equipment & Tools
Most of our so-called equiptment will be furniture. Most of our funiture such as
bookshelves, tables, lamps, chairs, a large front desk and other decorations will be

Avis Books
bought used or from antique stores. Smaller items to help us maintain our store such as
vaccums and other cleaning supplies will be picked up at a local store.
Milestones & Metrics

Milestones Table
Milestone Due Date
Decide on a location January 31, 2018
Hire employees February 03, 2018
Furnish store February 17, 2018
Order first batch of inventory February 24, 2018
Key metrics
Our focus is basic metrics including revenue, inventory costs, maintinence, and
customer service. Bulk ordering books can be precarious because we may be uncertain
what will sell better. We are also very dedicated to gaining customer loyalty and
showing our appreciation for our customers.

Avis Books
Company
Overview
Avis Books will be a sole-proprietorship; our owner will be Danielle Nelson. There is a
possibility later in the businesses life for it to become a partnership but will remain a
sole-proprietorship until then. Considering this bookstore is starting a small business it
wouldn’t benefit from being a corporation.
Team
Management team
Our management team consists of the owner Danielle Nelson, she will run the sales and
management and outsource smaller aspects such as accounting. She is currently
working on her associate's degree, majoring in business management and
entreprenuership. She also has volunteer experience through the Junior Chamber of
Commerce. She is adaptive, personable, articulate, and computer literate and she has
experience working with customers and technology.
Advisors
Jessica Engelke is my current acedemic advisor and professor. She is also the Bay Area
Chamber of Commerce President and business professor at Southwestern Orgon
Community College.
Roger Nelson is the father of the owner who has had a successful, if not official small
business as a mechanic as well as years of experience as a foreman in various jobs.

Avis Books
Financial Plan
Forecast
Key assumptions
We are expecting to serve around 50 customers a day in the first year and increase to
100+ in the following years. Because of the nature of the industry the store's largest
draw will be it's atmosphere and customer service. Customers are likely to spend
anywhere from $10-20 or more for their purchases. For the first year or so, we are
prjecting about $365,000 and in the year following $730,000. Inventory should be our
largest expense, along with utilities. We will bring on at least two but no more than six
employees to help. Advertising will be done sparingly but in a way to draw attention to
the channels with which we connect to our customers. Maintinence and such for the
store will be simple and barring any major problems will be inexpensive. Equiptment
such as shelves and furniture will be used and technology will be new. Both should cost
no more than $1,000 to maintain but will probably cost the most to aquire.
Revenue by Month
10

Avis Books
Expenses by Month
Net Profit (or Loss) by Year
11

Avis Books
Financing
Use of funds
The largest beginning expense will be furnishing the store. The Rent and furniture
should cost around $7,000 with purchasing inventory for the store coming in after as a
long-term expense. We budgeted our marketing funds to $600 because we will be using
most of our free resources such as social media to promote ourselves.
Sources of Funds
The source of our funds will mostly be saved capitol by the owner and will continue off
the revenue made. We will also be looking into loans; steps we could take to improve
our creditworthiness are maintaining good personal credit, buying property or assets
against a loan then paying the loan off, maintaining sufficient cash flow, investing a
decent amount of capital into our business, and take out loans and such during times of
economic stability.
12

Avis Books
Statements
Projected Profit and Loss
FY2018 FY2019 FY2020

Revenue $347,000 $730,000 $730,000
Direct Costs $294,920 $432,800 $432,800
Gross Margin $52,080 $297,200 $297,200
Gross Margin % 15% 41% 41%

Operating Expenses
Salaries & Wages $57,600 $57,600 $57,600
Employee Related Expenses $11,520 $11,520 $11,520
Rent $18,000 $18,000 $18,000
Insurance $2,000 $2,000 $2,000
Marketing $600 $600 $600
Admin / General $4,500 $4,500 $4,500
Utilities $2,000 $2,000 $2,000
Total Operating Expenses $96,220 $96,220 $96,220
Operating Income ($44,140) $200,980 $200,980
Interest Incurred
Depreciation and Amortization $1,033 $1,834 $2,633
Income Taxes $0 $0 $0
Total Expenses $392,173 $530,854 $531,653

Net Profit ($45,173) $199,146 $198,347
Net Profit / Sales (13%) 27% 27%
13

Avis Books
Projected Balance Sheet
FY2018 FY2019 FY2020

Cash ($58,140) $134,840 $327,820
Accounts Receivable $0 $0 $0
Inventory
Other Current Assets
Total Current Assets ($58,140) $134,840 $327,820
Long-Term Assets $14,000 $22,000 $30,000
Accumulated Depreciation ($1,033) ($2,867) ($5,500)
Total Long-Term Assets $12,967 $19,133 $24,500
Total Assets ($45,173) $153,973 $352,320
Accounts Payable $0 $0 $0
Income Taxes Payable $0 $0 $0
Sales Taxes Payable $0 $0 $0
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $0 $0 $0

Long-Term Debt
Total Liabilities $0 $0 $0
Paid-In Capital
Retained Earnings ($45,173) $153,973
Earnings ($45,173) $199,147 $198,347
Total Owner's Equity ($45,173) $153,973 $352,320
Total Liabilities & Equity ($45,173) $153,973 $352,320
14

Avis Books
Projected Cash Flow Statement
FY2018 FY2019 FY2020

Net Cash Flow from Operations
Net Profit ($45,173) $199,146 $198,347
Depreciation & Amortization $1,033 $1,833 $2,633
Change in Accounts Receivable $0 $0 $0
Change in Inventory
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $0 $0 $0
Change in Sales Tax Payable $0 $0 $0
Change in Prepaid Revenue
Net Cash Flow from Operations ($44,140) $200,980 $200,980

Investing & Financing
Assets Purchased or Sold ($14,000) ($8,000) ($8,000)
Investments Received
Change in Long-Term Debt
Change in Short-Term Debt
Dividends & Distributions
Net Cash Flow from Investing &

($14,000) ($8,000) ($8,000)
Financing
Cash at Beginning of Period $0 ($58,140) $134,840
Net Change in Cash ($58,140) $192,980 $192,980
Cash at End of Period ($58,140) $134,840 $327,820
15

Avis Books
Appendix
Profit and Loss Statement (With monthly detail)
FY2018 Oct '17 Nov '17 Dec '17 Jan '18 Feb '18 Mar '18 Apr '18 May '18 June '18 July '18 Aug '18 Sept '18
Total Revenue $17,000 $20,000 $15,000 $20,000 $24,000 $26,000 $35,000 $27,000 $40,000 $36,000 $37,000 $50,000
Total Direct
$20,286 $21,366 $19,566 $21,366 $22,807 $23,527 $26,767 $23,887 $28,567 $27,127 $27,487 $32,167
Costs
Gross Margin ($3,286) ($1,366) ($4,566) ($1,366) $1,193 $2,473 $8,233 $3,113 $11,433 $8,873 $9,513 $17,833
Gross Margin % (19%) (7%) (30%) (7%) 5% 10% 24% 12% 29% 25% 26% 36%
Operating
Expenses
Salaries and
$4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $4,800
Wages
Employee Related
$960 $960 $960 $960 $960 $960 $960 $960 $960 $960 $960 $960
Expenses
Rent $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Insurance $166 $166 $166 $166 $167 $167 $167 $167 $167 $167 $167 $167
Marketing $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Admin / General $375 $375 $375 $375 $375 $375 $375 $375 $375 $375 $375 $375
Utilities $166 $166 $166 $166 $167 $167 $167 $167 $167 $167 $167 $167
Total
Operating $8,017 $8,017 $8,017 $8,017 $8,019 $8,019 $8,019 $8,019 $8,019 $8,019 $8,019 $8,019
Expenses
Operating
($11,303) ($9,383) ($12,583) ($9,383) ($6,826) ($5,546) $214 ($4,906) $3,414 $854 $1,494 $9,814
Income
Interest Incurred
16
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understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Avis Books
Depreciation and
$56 $61 $66 $73 $77 $84 $88 $95 $100 $105 $112 $116
Amortization
Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Expenses $28,359 $29,444 $27,649 $29,456 $30,903 $31,630 $34,874 $32,001 $36,686 $35,251 $35,618 $40,302
Net Profit ($11,359) ($9,444) ($12,649) ($9,456) ($6,903) ($5,630) $126 ($5,001) $3,314 $749 $1,382 $9,698
Net Profit /
(67%) (47%) (84%) (47%) (29%) (22%) 0% (19%) 8% 2% 4% 19%
Sales
17
Avis Books
FY2018 FY2019 FY2020
Total Revenue $347,000 $730,000 $730,000
Total Direct Costs $294,920 $432,800 $432,800
Gross Margin $52,080 $297,200 $297,200
Gross Margin % 15% 41% 41%
Operating Expenses
Salaries and Wages $57,600 $57,600 $57,600
Employee Related Expenses $11,520 $11,520 $11,520
Rent $18,000 $18,000 $18,000
Insurance $2,000 $2,000 $2,000
Marketing $600 $600 $600
Admin / General $4,500 $4,500 $4,500
Utilities $2,000 $2,000 $2,000
Total Operating Expenses $96,220 $96,220 $96,220
Operating Income ($44,140) $200,980 $200,980
Interest Incurred
Depreciation and Amortization $1,033 $1,834 $2,633
Income Taxes $0 $0 $0
Total Expenses $392,173 $530,854 $531,653
Net Profit ($45,173) $199,146 $198,347
Net Profit / Sales (13%) 27% 27%
18
Avis Books
Balance Sheet (With Monthly Detail)

Cash ($17,969) ($28,018) ($41,267) ($51,316) ($58,809) ($65,022) ($65,475) ($71,048) ($68,301) ($68,114) ($67,287) ($58,140)
Accounts
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Receivable
Inventory
Other Current
Assets
Total Current
($17,969) ($28,018) ($41,267) ($51,316) ($58,809) ($65,022) ($65,475) ($71,048) ($68,301) ($68,114) ($67,287) ($58,140)
Assets
Long-Term Assets $6,666 $7,332 $7,998 $8,664 $9,331 $9,998 $10,665 $11,332 $11,999 $12,666 $13,333 $14,000
Accumulated
($56) ($117) ($183) ($256) ($333) ($417) ($505) ($600) ($700) ($805) ($917) ($1,033)
Depreciation
Total Long-
$6,610 $7,215 $7,815 $8,409 $8,998 $9,581 $10,160 $10,732 $11,299 $11,861 $12,416 $12,967
Term Assets
Total Assets ($11,359) ($20,803) ($33,452) ($42,908) ($49,811) ($55,441) ($55,315) ($60,316) ($57,002) ($56,253) ($54,871) ($45,173)
Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Income Taxes
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Sales Taxes
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Short-Term Debt
Prepaid Revenue
Total Current
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Long-Term Debt
Total
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
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Paid-In Capital
Retained Earnings
Earnings ($11,359) ($20,803) ($33,452) ($42,908) ($49,811) ($55,441) ($55,315) ($60,316) ($57,002) ($56,253) ($54,871) ($45,173)
Total Owner's
($11,359) ($20,803) ($33,452) ($42,908) ($49,811) ($55,441) ($55,315) ($60,316) ($57,002) ($56,253) ($54,871) ($45,173)
Equity
Total
Liabilities & ($11,359) ($20,803) ($33,452) ($42,908) ($49,811) ($55,441) ($55,315) ($60,316) ($57,002) ($56,253) ($54,871) ($45,173)
Equity
20
Avis Books
FY2018 FY2019 FY2020
Cash ($58,140) $134,840 $327,820
Accounts Receivable $0 $0 $0
Inventory
Other Current Assets
Total Current Assets ($58,140) $134,840 $327,820
Long-Term Assets $14,000 $22,000 $30,000
Accumulated Depreciation ($1,033) ($2,867) ($5,500)
Total Long-Term Assets $12,967 $19,133 $24,500
Total Assets ($45,173) $153,973 $352,320
Accounts Payable $0 $0 $0
Income Taxes Payable $0 $0 $0
Sales Taxes Payable $0 $0 $0
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $0 $0 $0
Long-Term Debt
Total Liabilities $0 $0 $0
Paid-In Capital
Retained Earnings ($45,173) $153,973
Earnings ($45,173) $199,147 $198,347
Total Owner's Equity ($45,173) $153,973 $352,320
Total Liabilities & Equity ($45,173) $153,973 $352,320
21
Avis Books
Cash Flow Statement (With Monthly Detail)

Net Cash Flow

from
Operations
Net Profit ($11,359) ($9,444) ($12,649) ($9,456) ($6,903) ($5,630) $126 ($5,001) $3,314 $749 $1,382 $9,698
Depreciation &
$56 $61 $67 $72 $78 $83 $89 $94 $100 $106 $111 $117
Amortization
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Receivable
Change in
Inventory
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Change in
Income Tax $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Change in Sales
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Tax Payable
Change in
Prepaid
Revenue
Net Cash Flow

from ($11,303) ($9,383) ($12,583) ($9,383) ($6,826) ($5,546) $214 ($4,906) $3,414 $854 $1,494 $9,814
Operations
Investing &
Financing
Assets
Purchased or ($6,666) ($666) ($666) ($666) ($667) ($667) ($667) ($667) ($667) ($667) ($667) ($667)
Sold
Investments
Received
Change in
Long-Term
Debt
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Avis Books
Change in
Short-Term
Debt
Dividends &
Distributions
Net Cash Flow

from Investing ($6,666) ($666) ($666) ($666) ($667) ($667) ($667) ($667) ($667) ($667) ($667) ($667)
& Financing
Cash at Beginning
$0 ($17,969) ($28,018) ($41,267) ($51,316) ($58,809) ($65,022) ($65,475) ($71,048) ($68,301) ($68,114) ($67,287)
of Period
Net Change in
($17,969) ($10,049) ($13,249) ($10,049) ($7,493) ($6,213) ($453) ($5,573) $2,747 $187 $827 $9,147
Cash
Cash at End of
($17,969) ($28,018) ($41,267) ($51,316) ($58,809) ($65,022) ($65,475) ($71,048) ($68,301) ($68,114) ($67,287) ($58,140)
Period
23
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FY2018 FY2019 FY2020
Net Cash Flow from Operations
Net Profit ($45,173) $199,146 $198,347
Depreciation & Amortization $1,033 $1,833 $2,633
Change in Accounts Receivable $0 $0 $0
Change in Inventory
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $0 $0 $0
Change in Sales Tax Payable $0 $0 $0
Change in Prepaid Revenue
Net Cash Flow from Operations ($44,140) $200,980 $200,980
Investing & Financing
Assets Purchased or Sold ($14,000) ($8,000) ($8,000)
Investments Received
Change in Long-Term Debt
Change in Short-Term Debt
Dividends & Distributions
Net Cash Flow from Investing & Financing ($14,000) ($8,000) ($8,000)
Cash at Beginning of Period $0 ($58,140) $134,840
Net Change in Cash ($58,140) $192,980 $192,980
Cash at End of Period ($58,140) $134,840 $327,820
24

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Financial Highlights by Year

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

Products and Services:

1. My pricing strategy will be cost-plus pricing because books come at a variety of

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1. I intend to promote my product and services through advertising, customer and

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Equipment & Tools

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Milestones & Metrics

Milestone Due Date

Decide on a location January 31, 2018

Hire employees February 03, 2018

Furnish store February 17, 2018

Order first batch of inventory February 24, 2018

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

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Net Profit (or Loss) by Year

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FY2018 FY2019 FY2020

Direct Costs $294,920 $432,800 $432,800

Gross Margin $52,080 $297,200 $297,200

Gross Margin % 15% 41% 41%

Employee Related Expenses $11,520 $11,520 $11,520

Rent $18,000 $18,000 $18,000

Insurance $2,000 $2,000 $2,000

Marketing $600 $600 $600

Admin / General $4,500 $4,500 $4,500

Utilities $2,000 $2,000 $2,000

Total Operating Expenses $96,220 $96,220 $96,220

Operating Income ($44,140) $200,980 $200,980

Depreciation and Amortization $1,033 $1,834 $2,633

Total Expenses $392,173 $530,854 $531,653

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Projected Balance Sheet

FY2018 FY2019 FY2020

Other Current Assets

Total Current Assets ($58,140) $134,840 $327,820

Long-Term Assets $14,000 $22,000 $30,000

Accumulated Depreciation ($1,033) ($2,867) ($5,500)

Total Long-Term Assets $12,967 $19,133 $24,500

Total Assets ($45,173) $153,973 $352,320

Income Taxes Payable $0 $0 $0

Sales Taxes Payable $0 $0 $0

Total Current Liabilities $0 $0 $0

Retained Earnings ($45,173) $153,973

Earnings ($45,173) $199,147 $198,347

Total Owner's Equity ($45,173) $153,973 $352,320

Total Liabilities & Equity ($45,173) $153,973 $352,320

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Projected Cash Flow Statement

FY2018 FY2019 FY2020

Depreciation & Amortization $1,033 $1,833 $2,633

Change in Accounts Receivable $0 $0 $0

Change in Accounts Payable $0 $0 $0

Change in Income Tax Payable $0 $0 $0

Change in Sales Tax Payable $0 $0 $0