Communication Design

& Creative Thinking

 Page 03 › 1. ABOUT US
Page 06 › 2. BRAND MANAGEMENT
Page 07 › 2.1 INECO-TIFSA
Page 08 › 2.2 SAGE
Page 09 › 2.3 TAFIME
Page 10 › 2.4 FREMAP
Page 11 › 2.5 SEACEX
Page 12 › 3. DIGITAL EXPERIENCE

CASE STUDIES
Page 13 › 3.1 CNMV
Page 14 › 3.2 EL CORTE INGLÉS
Page 15 › 3.2 MURDOCH BOOKS
Page 16 › 4. BRAND ENVIRONMENTS
Page 17 › 4.1 BLUE SOTOGRANDE MARINA
Page 18 › 5. ADVERTISING
Page 19 › 5.1 STANLEY BLACK & DECKER
Page 20 › 6. MARKETING
Page 21 › 6.1 ERICSSON
Page 22 › 6. BOOK DESIGN
Page 23 › 6.1 MURDOCH BOOKS
WHAT WE DO DELTOBRAN
Communication Design
& Creative Thinking The abc of Deltobran

A B C

Our
Deltobran is a strength is in Whatever your
communication design transforming brand needs to get
agency 100% focused on emerging market you to the next level,
creating effective marketing opportunities and ideas, whether Online,
communication. into compelling Offline, Advertising or
product & service Marketing.
experiences.
Communication Design
& Creative Thinking About Deltobran

BRAND DIGITAL BRAND MARKETING &

MANAGEMENT EXPERIENCE ENVIRONMENTS ADVERTISING

Creative direction.
Identity management & Advertising collateral.
design. Multimedia, mobile and Environmental design Marketing collateral.
Corporate literature & online strategy & design. & retail branding Copywriting.
promotional merchandise. Social media marketing
integration.
 BRAND CASE STUDIES
MANAGEMENT
 Communication Design
& Creative Thinking INECO - TIFSA

Company › INECO - TIFSA Overview

Industry › Industrial & Manufacturing INECO and TIFSA comprise a group of aeronautical systems a reference
avda. del partenon 4,
4˚. edificio egeo.
companies that form part of the Ministry of 28042, campo de las in transport
Solution › Annual report
Public Works in Spain, through their shares naciones. madrid,
spain
being owned by the largest public entities in tel: +3491 452 12 99 / engineering &
12 90.
the transport sector. These companies fax: +3491 452 13 06
www.ineco.es consultancy
account for AUD$411 millions in sales and
3,126 employees. INECO-TIFSA aims to
progress the living conditions of citizens and
society in general.

Challenge

Deltobran was asked to help INECO- TIFSA

create a new visual strategy for their annual
report, and other business collateral. The
communications needed to reflect their
expertise in transport and engineering, and
highlight the launch of the recently built new
terminal 4 in Barajas Airport, Madrid.

Solution

By studying the core of their business and

previous communication collateral we came
up with a visual identity that set them apart
from the competition. The resulting
designs emphasized strength and
symmetry, to reveal a precise and
contemporary design strategy for their
business literature and annual report.
 Communication Design
& Creative Thinking SAGE

Company › Sage Overview

¿Le gustaria
reducir sus costes
Industry › Business & Professional Services Sage is a leading worldwide supplier of de gestion y
obtener mayor
funcionalidad
business management software to 6.2 con menos
Solution › Annual report esfuerzo?
million customers. Their software targets
small start-up businesses through to large
organisations, and seeks to improve
business management processes.

Challenge

Sage was entering a planning phase where

the organisation was commencing a market
entry strategy to launch into the large ES SIMPLE. ES SAGE.
business sector. This meant competing
directly with Microsoft, SAP and Oracle.

Solution

We proposed a new identity for their

organisation, highlighting one of their main
company values “simplicity”. We proposed
to move away from images of people, to ES SIMPLE. ES SAGE.
¿Necesita informacion
X3 CRM

images that represented simplicity in en tiempo real sobre el

estado de sus procesos de
nature or impressive man made objects.
negocio para tener una
This design approach would differentiate ventaja competitiva sobre
Sage from their competitors. We sus competidores?

implemented this design strategy for their

Annul Report.
We introduced a new colour palate of
metallic gold to highlight the premium
aspect of their company, which worked in
harmony with the Sage corporate green.

X3 LOGISTICA
 Communication Design
& Creative Thinking Tafime

Company › Tafime Overview

Industry › Industrial & Manufacturing Tafime S.A. was founded in 1960,

manufacturing aluminium high pressure die-
Solution › Brochure
casting and thermoplastic products for the
automotive, electronics, household
appliances, and lighting industries
worldwide. It has production plants in Spain
and Mexico. Since 2007 it is a subsidiary of
Honsel International Technologies S.A.

Challenge

Tafime is a company in a unique position as

they have never faced any major
competitors, and for this reason they have
not required promotional collateral. Recently
the company have faced fierce competition
from Italy, which has necessitated the
company to demonstrate why they are the
international market leaders in their field.

Solution

Deltobran produced a corporate design

strategy that communicated modernity and
leadership, by using modern typography and
a flexible grid to allow for interesting
compositions and readable content. We
introduced a new colour palate of metallic
silver, to reference the core application of
aluminium and provide depth to the content.

The result was a clean and strong visual

strategy that demonstrates Tafime’s
expertise, setting them apart and ahead
of the competition.
 Communication Design
& Creative Thinking FREMAP

Company › FREMAP Overview

Industry › Healthcare & Pharmaceutical
Solution › Annual report
FREMAP was founded in 1933 and is the
pioneer in assurance coverage of work
related contingencies. They are the largest
Mutual Benefit Association for Employment
Injuries and Occupational Diseases in Spain.
The financial solvency and quality
commitment of FREMAP is illustrated by
their AA Standard & Poors rating and the
UNE-EN-ISO 9002 quality standard.

Challenge

FREMAP has experienced strong growth

through merges and acquisitions,. However
their market identity and brand positioning
has been relegated to second place. We
were asked to use their key messages and
business imagery to redefine their corporate
identity to recapture and communicate their
status as market leaders.

Solution

We focused on the core of the business

proposition being ‘people’ and captured
simple work images in context. The
overall design strategy aims to communicate
their solid company history together with
their efficient business approach. The core
typography is traditional and integrates with
saturated colour.
 Communication Design
& Creative Thinking SEACEX

Company › SEACEX Overview

Industry › Government SEACEX is the State Corporation for Spanish

Cultural Action Abroad. It acts in
Solution › Posters & Brochure
collaboration with key Spanish government
departments as the public agent that
promotes Spanish culture worldwide.  

SEACEX’s principle goals are to improve the

standing and presence of contemporary
Spanish culture and art in international
markets.

Challenge

Create a brand identity for an exhibition of

works from Ecuadorian artists across 100
years, that combines tradition and
modernity.

Solution

The basis of the design strategy used

Ecuador’s country flag colours. These core
colours were applied against three core
pieces to create a collage image from the
exhibitions artworks. Typographical elements
combined tradition and modernity.
The result was a powerful image that
communicated the diversity and history of
Spanish Ecuadorian culture.
 DIGITAL CASE STUDIES
EXPERIENCE
 Communication Design
& Creative Thinking CNVM

Company › CNVM Overview

Industry › Financial Services The Comisión Nacional del Mercado de

Valores (CNMV) is the Spanish government
Solution › Corporate website
agency responsible for regulating financial
securities markets in Spain. It is an
independent agency that falls under the
Ministry of Economy and Finance. Their data
covers the entire countries’ financial
information store.

Challenge

CNMV’s website has a very complex

architecture structure, with the depth of
information linking through to thousands of
articles, and several micro sites. They
organisation was launching a new brand
identity and needed to apply this design to
the website.

Solution

Given the complexity of the task we began

by organising the content, with the aim of
creating a simplified and clean information
architecture. Specifically, we were seeking to
create a website that facilitated ease of
access from entry through to a highly
technical financial data.

Following this, we interpreted the early

stage brand identity and applied this in
detail to the website design. This included
an expansion of the brand identity into
development of icons, use of colour, page
structure and design.
 Communication Design
& Creative Thinking
Company › El Corte Inglés
Industry › Real Estate & Development
Consumer & Household Products
Financial Services
Technology & Communications
Retail
Solution › Corporate website
El Corte Inglés
Overview
El Corte Ingles, a family-owned retail giant
with over $25.5 USD billion in annual sales. It
is Europe's largest department-store chain
and the second-biggest in the world after
Sears (USA). The company is renowned for
innovation and a broad variety of products,
which includes financial and travel services,
insurance, online shopping, retail consulting
and telecommunications services. Beyond
Spain, El Corte Inglés has stores in Belgium,
Greece, Italy, Mexico, Portugal, and the
Middle East.
Challenge
El Corte Inglés needed a scalable corporate
website with the focus on press, news
access, job listings and investor relations.
Imperative to the design was ease of access
to information and scalability.
Solution
Core to the design strategy we devised a
website that would enable various targets to
interface with the website. This strategy
included a new interface to provide direct
access to many layers of content from
the home page. These multiple entry
points were differentiated through
colour.
Further, the design structure allowed for
considerable expansion of content, to cope
with the uploads of data and content, while
maintaining the efficiency of the design.
 Communication Design
& Creative Thinking Murdoch books

Company › Murdoch books Overview

Industry › Publishing Murdoch Books is an international book

publishing company, under private
Solution › Iphone & Ipad Apps.
ownership in Australia. Their mission is to
excite, delight and inspire readers with
beautifully produced books that have an
unswerving commitment to integrity of
content, innovation in design and high
production values.

Challenge

In the competitive landscape of mobile

applications, we were asked to create a
recipe application that was radically different
from the competition. Our challenge was to
create an integrated platform that would
feature the best dishes from Murdoch
Books’s collection.

Solution

To deliver the content in a compelling format

we devised the creative strategy of telling
the story of food for each recipe. We applied
this approach and created the theme
“Around the World in Eighty Recipes”.
This creative approach set our
application strongly apart from the
competition.

The navigation system is managed through a

map from the period with a classic Hot Air
Balloon. The countries are graphically
represented with flags, iconic images,
stamps and music from the 19th century.

The result is a rich mobile experience that

enhances the culinary concept with cultural
references, relevant music and emotive
imagery.
 BRAND CASE STUDY
ENVIRONMENTS
 Communication Design
& Creative Thinking Blue Sotogrande Marina

Company › Blue Sotogrande Marina Overview

Industry › Retail Blue Sotogrande is southern Spain´s premier

lifestyle shopping destination. It is an
Solution › Brand Environments
exclusive, pedestrian waterfront shopping
destination. The complex comprises 41 retail
outlets including designer fashion boutiques,
shops, cafés and cosmopolitan restaurants.

The setting overlooks a glamorous line-up of

super-yachts in Sotogrande marina with
spectacular views of the Mediterranean Sea.

Challenge

Blue Sotogrande competes with the unique

and well establish shopping street-market
“Puerto Banus”, which also offers a
waterfront location and above all is a
popular tourist destination.

Solution

We developed a design strategy that would

capture the interest of the tourist market.
We focused on promoting the beauty of
the destination and the convenience of
Blue Sotogrande. To communication the
magnificence of the district we the we used
3D visualisation, which gave the reader a
strong visual sense of the size and style,
highlighting expanse and tranquility.
ADVERTISING CASE STUDY
 Communication Design
& Creative Thinking
Company › Stanley Black & Decker
Industry › Machine Tools & Accessories
Solution › Advertising
Stanley Black & Decker
Overview
Founded in 1910, Stanley Black & Decker is a
S&P 500 company. The company is a
diversified global provider of hand tools,
power tools, mechanical access solutions,
electronic security solutions, and more.
Challenge
To demonstrate and maintain the status of
Stanley Black & Decker, the preferred chosen
brand by trade professionals.
Solution
To commence the process we refined the
core set of values that define Stanley Black &
Decker. We created a print campaign that
reflected the toughness and ruggedness
of the brand. The copy “Say hello to my
little friend” makes reference to the Al
Pacino film, Scar Face with the imagery
strongly targeted to the core target
audience.
MARKETING CASE STUDY
 Communication Design
& Creative Thinking Ericsson

Company › Ericsson Overview

Industry › Technology & Communications
Solution › Marketing collateral
At ING Car Lease offers full operation car
lease possibilities in Europe, helping you in
the process of Fleet management and
providing you with clear and attractive
products.

With 235.000 cars under contract ING Car

Lease is one of the top 5 suppliers of full
operational Car Lease in Europe. Their
customers experience the local presence
and international expertise every day. Their
innovative solutions provide you with a full
overview of your current fleet and can
reduce costs immediately.

Challenge

Create a mailing campaign to promote

interest in their less known market of ‘car
leasing’. Initially these communications were
targeted to Ericsson employs. The challenge
was to cut through the clutter and create
interest from employee’s.

Solution

We created an email campaign. The essence

of the campaign was a story divided into
three parts. The three separate emails
included copy written with a mysterious,
witty tone making reference to different
options for transport. We ended the
communications with a strong call to
action, presenting exclusive leasing
options from ING Car Lease.
BOOK DESIGN CASE STUDY
 Communication Design
& Creative Thinking Murdoch books

Company › Murdoch books Overview

Industry › Publishing Murdoch Books is an international book

publishing company, under private
Solution › Book design
ownership in Australia. Their mission is to
excite, delight and inspire readers with
beautifully produced books that have an
unswerving commitment to integrity of
content, innovation in design and high
production values.

Challenge

Matt Skinner is a well established wine

author and expert targeting a younger
market. Although he has published several
books, his most recent books did not achieve
strong sales. The books design were hard to
use and lacked aesthetic appeal.

Solution

We re-designed the Wine Guide into a larger

format, however it was still perceived to be
in the pocket category. Aesthetically, we
focused on a young “look and feel” by
mixing contemporary effects - including
the cover, to grab attention of potential
buyers. The core design developments
included better content organisation to help
readability and usability. We also integrated a
colour palette to differentiate the wine
varieties, making it easier to browse the
book.
SELECTED
CLIENTS
Communication Design
Selected Clients
& Creative Thinking
 Communication Design
& Creative Thinking Terms of use

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Communication Design
& Creative Thinking

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Website › www.deltobran.com