EVIDENCIA 6

SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”

FASE DE PLANEACIÒN

TUTOR:
JOSE HELBERT VARGAS VARGAS

PRESENADO POR:
OSCAR EDUARDO CORDOBA ANDRADE

SERVICIO NACIONAL DE APRENDIZAJE SENA

TECNOLOGO EN NEGOCIACION INTERNACIONAL
FICHA: 1565354
BOGOTA D.C
2018
1. Resuelva en inglés las preguntas que se le presentan a continuación:

Where do you usually buy your cleaning products?

Usually I buy cleaning products in the Chain store. Almost always I am searching
economics products.

Do you consider yourself as a neat person? Why?

Of course, I am a neat person. The cleaning has been a flag in my family

Do you feel satisfied with the cleaning products you buy? Why?

My bag feel satisfied because the salary increase is little. However, I think so it´s
economic are expensive .

What kind of cleaning product would you like it to be improved? Why?

I would like it to be improved non-trademark products because I don't know that so

good. The products with trademark is very important. I think so we know of the
quality then the products are better and increase the sales.

Mention 5 cleaning product brands you consider as the best ones

Trademark: Ariel, Fab, Puro, Lavomatic, Dersa.

Which are the most important aspects to be taken into account to choose a cleaning
product brand?

The most important aspects are the quality. Also, the products must be friendly with
the environment. We need a world better.

Imagine you are promoting a new product. Describe it and write in ten lines the
reasons to convince your potential clients to buy your product.

Ladies and gentleman Dutch , I have a new product for yourself. The product has the
registration established for its commercialization.This has the standards set for
consumption and it is a product of excellent quality. I am talking about avocado.
Avocado is an organic product, it is rich in vitamins and vegetable oils that benefit our
health.Its physical characteristics facilitate its commercialization and time of
maturation is long. Its flavor is similar to butter and you can use it in various
preparations such as salads, mashed avocado. It can be a companion to other typical
food of Colombia. Avocado can be used for face masks and hair treatments.
This is a natural product that helps us control saturated fats in our body. Although its
seed is not Colombian this is a flag product of our country
2. Describa en inglés el tipo de población a la que pretende proyectar el
producto o servicio, de acuerdo con el país ya seleccionado.

We select Holland and the population that we want to reach is the chain
supermarkets and intermediaries for the entrance of the product to the European
Union

3. En base a la población descrita con anterioridad elabore una encuesta en

inglés para ser aplicada a esta población.

1. Do you know the Hass Avocado?

Yes ___

No ___

2. How often do you use it?

Everyday ___

Never ____

3 times a week _____

3. What country do you buy it?

Colombia ____

Mexico _____

Chile _____

Perú ______

4. How many units do you buy from avocado?

0 - 1.000 ______

More than 1.000 _____

How many ? ______

5.Where do you dustribute it?

In the country ________

Other countries, which? ______