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After three years of steady growth, carima’s Department stores limited experienced

moderate fall in profits in 2015. The National Economic Report shows that there
was a significant drop in consumer spending as a result of the downswing in the
economy that was caused by lowering oil prices.
As is shown in the above table, the greatest declines were experienced in the sales of
sporting equipment and electronics. Despite these lowered sales figures , however ,
these two departments continue to contribute profts than furniture and households
goods. Moreover, because of our effective market strategies and prudent cost
management, our company was able to maintain a health profit margin this year

Department 2012 2013 2014 201


Furniture $390,908 386,245 463,177
Household Goods 120,856 157,090 198,421
Sporting Equipment 424,671 489,230 486,100
Electronics 645,008 690,756 698,437
TOTAL PER ANNUM $1,581,443 1,723,321 1,846,135

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