There are different types of mass media that we are accustomed to in this day and age.

Whether it's
children, young people, or adults, we've all had our share of media-related exposure everyday.
Mass media refers to communication devices, which can be used to communicate and interact with a
large number of audiences in different languages. Be it the pictorial messages of the early ages, or the
high-technology media that are available today, one thing that we all agree upon, is that mass media
are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition
to the entertainment, mass media are an effective medium for communication, dissemination of
information, advertising, marketing, and in general, for expressing and sharing views, opinions, and
ideas. Mass media is a double-edged sword - there are positive as well as negative influences of
media.

Print Media
Print media encompasses mass communication through printed material. It includes newspapers,
magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers,
handbills or flyers, billboards, press releases, and books.

Newspapers
Magazines
booklets and brochrures
House magazines
Periodicals newsletters
Direct mailers
Handbill or flyers
Bildboards
Press releases
Books

Electronic Media
Electronic media is the kind of media which requires the user to utilize an electric connection to
access it. It is also known as 'Broadcast Media'. It includes television, radio, and new-age media, like
Internet, computers, telephones, etc.

Television
Radio
New Age Media
Mobile phones
Computers
Internet
Emails
Websites
Podcast
Eforums
Blogging
Internet tv
Facebook
Twitter
Yoututbe
Visual media like photography is also a crucial medium, since it communicates via visual
representations. Public speaking, and event organizing can also be considered as forms of mass
media. Though print media is still popular, it is not environmentally viable. More and more people are
shifting to e-newspapers, eBooks, e-brochures, etc. Internet has completely transformed the
traditional ideas of communication. Mass communication, over a period of years, has depicted an
evolving trend, and with the advancements in technology, it will continue to do so in future too. All
you have to do is keep yourself abreast with the latest innovation in mass communication!

vocabulary

eForums are bulletin boards on websites where people start threads on topics. These are usually
hosted on a website. These forums are open platforms to discuss a range of topics right from which
wall color is appropriate for a baby girl's room to the research on the God particle. People give their
opinions and share their experiences on various topics.