Exhibitor Success Guide

Make the Most of your Trade Show Experience

International Boston Seafood Show and Seafood Processing
America are the ideal vehicles for building awareness of your products,
seeing established customers, finding new ones, and making sales.
February 24–26, 2008 To ensure you get the best possible return on your investment, we
Boston Convention and
Exhibition Center have put together this guide full of tips and suggestions for making the
Boston, MA USA most of the show.

www.bostonseafood.com
www.seafoodprocessingamerica.com
Sunday, February 24
10:00am - 5:00pm
Monday, February 25
10:00am - 5:00pm
Contents
I. The Planning Stage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
II. Pre-Show Promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
III. Your On-Site Presence. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
IV. Post-Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Public Relations/Trade Press List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-5
VIP/e-VIP Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
VIP/e-VIP Registration Order Form. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Meeting Room Rates/Contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Conference Sponsorships. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
SeaFood Business Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
SeaFood Business Show Daily . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
New Product Competition/Showcase Application. . . . . . . . . . . . . 12-13
Logo Sheets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14-15
Sponsorship Opportunities & Contract . . . . . . . . . . . . . . . . . . . . . . 16-26

Tuesday, February 26
10:00am - 3:00pm
I. The Planning Stage
Part one of exhibiting is determining what you want to get out of
the show.
Establish your Mission - Is your goal to build awareness, make sales,
or both? Do you want to introduce new products?
Determine Benchmarks - Is your success measured by the number of
leads, number of sales, number of new contacts, or all of the above?
Set Goals - What are your sales and marketing goals for the show?

It’s a Fact!
Exhibitors who carefully plan for their participation in a show and set
quantifiable sales-related objectives—such as number of leads, at-show
sales, and post-show sales—are more successful than those who don’t.
Produced by: Source:
Center for Exhibition Industry Research,
The Power of Exhibitions II: Maximizing the Role of Exhibitions in
the Total Marketing Mix
Tel: 207-842-5504
Fax: 207-842-5505
food@divcom.com

February 24–26, 2008
Boston Convention and
Exhibition Center
Boston, MA USA
www.bostonseafood.com
www.seafoodprocessingamerica.com
Sunday, February 24
10:00am - 5:00pm
II. Pre-Show Promotion
Part two of exhibiting is promoting your company’s participation in
the show.
Identify Customer Contacts - Determine who you want to visit your
booth, reach your best customers and top prospects. Invite them to visit
the show, and of course encourage them to visit your booth!
Plan Pre-Show Direct Marketing
n Send out promotional pieces (via mail, fax, and/or e-mail) before the
show with your booth number, product information, and show specials.
Place the official show logo with your booth number on your regular
mailings and daily invoices. Don’t forget to include the show name,
dates, and venue. The show logo sheets can be found on pages 22-24.
For e-marketing, you can download the IBSS/SPA logos from our website:
www.bostonseafood.com or www.seafoodprocessingamerica.com.
n Put the IBSS/SPA logo with a link to our website on your company’s
homepage. Visitors to your site will know your company is exhibiting
and have easy access to show information. To link to IBSS/SPA, follow
the simple instructions on our website: www.bostonseafood.com or
www.seafoodprocessingamerica.com.
n Send VIP/e-VIP Invitations to your best customers and top pros-
pects. They will appreciate receiving a VIP/e-VIP since it gives them
entry to IBSS/SPA, courtesy of you! See page 7-8 for more information.

Monday, February 25 n Submit information in your advertisments and company

10:00am - 5:00pm newsletters. This will help you spread the word about your
participation at IBSS/SPA.
Tuesday, February 26
10:00am - 3:00pm It’s a Fact!
Frequency will help fill your booth. Don’t assume that one pre-show
promotion or mailing will be effective. With each contact, the perception
of importance increases and a response is more likely. A second
promotion will usually increase the response rate by 50% and a third
promotion will draw an additional 25% response.
Source:
Center for Exhibition Industry Research,
Pre-Show Promotion Tips that Increase Exhibiting Results

Set Up Meetings - Plan meetings and dinners with your best customers
and prospects well in advance of the show as their time will be booked
up early!
Send out a Pre-Show Press Release - Send a press release to your media
contacts 60-90 days before the show. Remember, the press community
Produced by: is interested in learning what’s new and unique about your company and
your exhibit!

Tel: 207-842-5504
Fax: 207-842-5505
food@divcom.com

 III. Your On-Site Presence
Part three of exhibiting is your on-site presence. To make your company
stand out from the crowd, plan an integrated marketing program consisting
of your exhibit display, Show Program advertising and sponsorships.

February 24–26, 2008 It’s a Fact!

Boston Convention and
Exhibition Center The most successful exhibitors use a number of marketing tools in
Boston, MA USA conjunction with their exhibit booth. These include pre-show adver-
tising, direct marketing, Show Program advertising and sponsorships.
Companies that rate their show programs overall as “Very Successful”
use on average 2.33 other marketing tools as part of their exhibition
www.bostonseafood.com
www.seafoodprocessingamerica.com
marketing plan.
Source:
Center for Exhibition Industry Research,
The Power of Exhibitions II: Maximizing the Role of Exhibitions in
the Total Marketing Mix

Decide on Promotional Opportunities and Sponsorships

You are competing for visitors’ attention. Sponsor events or services to
make a lasting impression on IBSS/SPA buyers. A variety of promotional
Sunday, February 24 activities and sponsorship packages are available in all price ranges to
10:00am - 5:00pm meet your goals and match your budget. See pages 16-18.

Monday, February 25 Place an Advertisement in the Show Program

10:00am - 5:00pm
The IBSS/SPA Show Program is an at-show resource and year-round tool
Tuesday, February 26 for buyers. Advertise in the Show Program and get noticed! See pages
10:00am - 3:00pm 14-15.

Get Information about your Company and Products in the Hands

of the Press who Attend the Show
n Bring your Press Kits to the Press Room before opening day.
n Have your company’s experts available to speak with the press.

Design a Visitor-Friendly Booth

n Make sure your booth tells people what your company is all about. Don’t
miss out on interested buyers because they can’t tell what you sell!
n Provide samples if you market foods or beverages.

n Encourage attendees to enter your booth. Don’t block your booth

with tables or banners.

Prepare your Booth Staff

Produced by: n Make sure your booth staff is prepared and knowledgeable.
• Educate booth staff on the types of buyers they’ll see at
IBSS/SPA – and the consumers they serve.
Tel: 207-842-5504
• Share any research on your product’s appeal.
Fax: 207-842-5505
food@divcom.com

 n Have an effective lead capturing system to facilitate post-show
follow-up.
n Have an ample supply of company literature and business cards.
n Trade Show Do’s:
• Remain standing and be ready to greet visitors.
• Wear appropriate business attire.
February 24–26, 2008  • Wear comfortable shoes.
Boston Convention and
Exhibition Center • Take regular breaks.
Boston, MA USA
n Trade Show Don’t’s:
• Eat or drink in your booth.
• Talk on the phone in your booth.
www.bostonseafood.com
www.seafoodprocessingamerica.com

IV. Post-Show
Part four of exhibiting is post-show follow-up.
Follow-Up - Don’t allow leads to get cold. Follow-up in a timely and
thorough fashion. Stay in touch with the market.
n Over 50% of trade show leads are not followed up. Don’t be part of
this statistic!
n Obtain the press list from the show by requesting a trade press list.
Sunday, February 24
n Post Show Press Releases -Follow up with the press by sending out
10:00am - 5:00pm
post-show press releases covering new products introduced at
Monday, February 25 IBSS/SPA. Don’t forget to include photographs of your product,
10:00am - 5:00pm your booth, and demonstrations in action.

Tuesday, February 26
10:00am - 3:00pm
It’s a Fact!
The quality of information you collect and the efficacy of your
follow-up will affect your show results. By capturing information on
a customized lead form, your follow-up will be more precise and
germane, generating good will between you and a future customer.
Source:
The Center for Exhibition Industry Research,
The End of the Show

Public Relations
News on the web
We are happy to promote your news on our show website in
the exhibitor news press section. Send finalized releases to
Produced by:
mmcewan@divcom.com. We’ll post them at no cost to you.

Trade Press List

Tel: 207-842-5504 To order the Trade Press List please e-mail mmcewan@divcom.com
Fax: 207-842-5505
or call 207-842-5412.
food@divcom.com


February 24–26, 2008
Boston Convention and
Exhibition Center
Boston, MA USA
www.bostonseafood.com
www.seafoodprocessingamerica.com
Effective Public Relations
Editorial write-ups of your products in trade magazines are invaluable
and cost-free. Before the show, send press releases with product infor-
mation and photos to trade publications. Invite the press to visit your
booth to see a new product or service.
IBSS/SPA features a staffed Press Room where editors and reporters go
to get information on exhibiting companies and products and get ideas
for articles. Before the show opens, bring 50-75 Press Kits to the Press
Room for distribution to working editors and reporters.
Need ideas for the type of information to send to the press? See the
sample below for starter ideas. Remember, editors are looking for
what’s new, different or newsworthy.

Sample Press Release

News Release Tips:
• Provide contact information
• Include what’s new or newsworthy
• Keep it short

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Tel: 207-842-5504
Fax: 207-842-5505
food@divcom.com

 VIP/e-VIP Registration
Each lead exhibitor will receive 10 VIP Registration Tickets and 10 e-VIP
Registration numbers per 10x10’ of booth space. 1 e-VIP registration
number is valid for 10 e-VIP Registrations per 10x10’ of booth space.
February 24–26, 2008 Mail your VIP Registration Tickets and email your e-VIP Number to your
Boston Convention and hottest prospects and customers, giving them free admission to The
Exhibition Center International Boston Seafood Show/Seafood Processing America.
Boston, MA USA
VIPs/e-VIPs are great!
www.bostonseafood.com
www.seafoodprocessingamerica.com

When you send a VIP Registration,

be sure to enclose a letter similar Harbor Delights
to the one on the right. This will
tell your customers you want to
77 Waterview Drive
see them at the show. West Tisbury, MA USA 00000

Mr. Damon Skipper

AA Grocery Distributors
9000 Captain Ellis Road
Bayview, CA 00000

1. Always use Dear Mr. Skipper,

company letterhead.
2. Personalize
the letter.
3. Sell the show—
tell your customers
why the International
Boston Seafood Show
is a “Can’t Miss Event.”
4. Make the VIP
tickets and recipient
special. Emphasize nity to visit the International Boston Seafood Show for FREE! As an IBSS exhibitor,
the benefits of
pre-registering for
the show.
6. Mention your
booth number and,
if appropriate, what
you’ll be exhibiting.
We will be exhibiting at the International Boston Seafood Show (IBSS) February
24-26, 2008 at the Boston Convention and Exhibition Center in Booth #360. As one
of our top customers we would like to invite you to attend the International Boston
Seafood Show for free. IBSS has been the seafood industry’s top choice for over 25 years.
With more than 840 exhibiting companies from 42 countries, IBSS is an annual must for
seafood professionals.
At the International Boston Seafood Show you’ll be able to:
• See the newest and most exciting products at the IBSS New Product Showcase.
• Meet seafood professionals representing all aspects of the industry.
• Sample, compare and buy seafood products and services.
• Attend conferences where you’ll be able to identify solutions to your most
pressing business challenges.
As a valued customer of Harbor Delights, we want to make sure you have the opportu-
I am pleased to offer two VIP tickets to you, which allow free access to the show.
We are looking forward to seeing you at the International Boston Seafood Show.
Please stop by our Booth #360 and sample our new product line that we are premiering
this year at IBSS. Because you are a special customer of ours, we have a special gift
waiting for you at our booth.
Best regards,
Ray Curley
President

Produced by:

Tel: 207-842-5504
Fax: 207-842-5505
food@divcom.com

 VIP/e-VIP Registration Order Form
Do not assume your top customers and prospects will remember
that you are exhibiting — Invite them to your booth!

February 24–26, 2008
Boston Convention and
Exhibition Center
Boston, MA USA
www.bostonseafood.com
www.seafoodprocessingamerica.com
If you need more VIP Registration forms or e-VIP Registration numbers, please e-mail
the marketing department at mmcewan@divcom.com or fax back the form at the bottom
of this page. Requests for additional VIP Registration forms or e-VIP Registration
numbers must be received by January 24, 2008.
Tips for Marketing to Your Important Customers!
Here are some ideas to get important buyers to your booth:
n Distribute VIP Registration forms or e-VIP Registration numbers
at your business or on sales calls.
n Mail your VIP Registration forms or e-VIP Registration numbers
with your promotional materials.
n Include a VIP Registration form or e-VIP Registration number
in your monthly invoices, purchase orders, and sales faxes.
n E-mail a show announcement or e-VIP to your customer e-mail list.

Need more VIP/e-VIP Registrations?

Fill out the form below.
Deadline: January 24, 2008
q Please send me ______VIP Guest Registrations to mail to key customers.
Sunday, February 24 q Please email me ______e-VIP Registrations. Numbers to be used online
10:00am - 5:00pm
(www.bostonseafood.com/www.seafoodprocessingamerica.com) or onsite.
Monday, February 25
10:00am - 5:00pm
There is no charge for additional e-VIP Registration numbers.
Tuesday, February 26
10:00am - 3:00pm
Company__________________________________________________________

Contact_ ________________________________ Booth #____________________

Address_ ________________________________ City_______________________

State____________________________________ Zip_ ______________________

Phone_____________________________________________________________

Fax_______________________________________________________________

E-mail_ ___________________________________________________________

Fax, Mail or E-mail:

Marketing Department
Produced by:
International Boston Seafood Show
121 Free Street, P.O.Box 7437
Portland, ME 04112-7437
Tel: 207-842-5504 Phone: 207-842-5412
Fax: 207-842-5505 Fax: 207-842-5505
food@divcom.com e-mail: mmcewan@divcom.com

Contract for Meeting Room
The International Boston Seafood Show and
Seafood Processing America

Please fax completed form to 207-842-5505 or mail form with 50% deposit to:
International Boston Seafood Show
PO Box 3421
Boston, MA 02241-3421 USA

Company__________________________________________________ Room rates are calculated based on

Person in charge exhibit floor space square footage.
of room arrangements________________________________________
1-Day 2-Day 3-Day 4-Day
Address___________________________________________________
100-400sf $1,800 $3,600 $4,500 $5,400
City_ _______________ St/Prov/Country_________________________ 500-800sf $1,500 $3,000 $3,750 $4,500
Postal/Zip Code________________Email_________________________ 900sf plus $1,200 $2,400 $3,000 $3,600

Telephone_____________________ Fax_________________________

Room Number_______ Date(s) of Rental__________ Total Rental Fee $________________

Meeting Room Requirements:

Rental of a meeting room is for the duration of the time specified. Full day rates are from 8 a.m. to 5 p.m. Included in the meeting
room rental is one room set-up (Boardroom, Banquet, Classroom or Theater style) tables and chairs. Any additional room set change
will be charged for labor and set-up. Exhibitors are responsible for specialty furnishings and audio/visual. Rental provides for use of
and access to the designated room with the understanding that the renter agrees to adhere to the requirements and guidelines for
furnishings, set-up, catering and cleaning as required by the Boston Convention and Exposition Center. Receptions after show hours
are charged at half-day rental.    
Aramark is the exclusive caterer for the Boston Convention and Exposition Center. All food and beverage orders need to be placed
through Aramark. Please note cooking and/or refrigeration/freezer equipment are not permitted in meeting rooms. Meeting rooms
are not meant as a permissible venue for cooking demonstrations, product displays or sampling. Please revert to the confines of
your booth space for this purpose.
All room set-ups must be approved by show management. Please send a diagram of the room set-up by January 17, 2008.

Signature of both parties constitutes a contract. Please read all conditions carefully.

Print Name_ _____________________________________ Title_______________________________________

Signature________________________________________ Date_______________________________________

Accepted by the International Boston Seafood Show

Signature________________________________________ Date_______________________________________
This contract is made in accordance with the conditions set forth in the International Boston Seafood Show and Seafood Processing America Exhibit
Space Application. A 50% deposit is required to confirm meeting room. Full payment is due no later then December 7, 2007. Cancellations must be
received in writing by December 7, 2007 and are subject to a 25% cancellation fee. After December 7, 2007 all outstanding balances become due and
payable and no refunds will be made. You must be an exhibitor of the International Boston Seafood Show or Seafood Processing America to rent a
meeting room.

Mail completed form with a check or money order in U.S. funds drawn on a U.S. bank.
Make check payable to the International Boston Seafood Show.
Please reference your invoice number. 
 Conference Sponsorships
Keynote Address Sponsorship
When you sponsor the Keynote Address
at the International Boston Seafood
February 24–26, 2008
Boston Convention and
Show/Seafood Processing America, you
Exhibition Center will receive several exclusive benefits!
Boston, MA USA
n Sponsor will be listed in the
Show Program and on-site
promotional materials.
www.bostonseafood.com
n Sponsor may submit a descriptive
www.seafoodprocessingamerica.com
paragraph (75-100 words) of recent
activities to be included in the Show
Program. Deadline for inclusion is
Dec. 28.
n No more than two non-competing
sponsors will be present at the
session. Category exclusivity to be
agreed upon by the sponsor and
Diversified Business Communications.
Sunday, February 24 n A special section of the room will be
10:00am - 5:00pm reserved for sponsoring organization.
n Sponsor may distribute materials
Monday, February 25
10:00am - 5:00pm during the session at a literature table
outside the Keynote room.
Tuesday, February 26
n All session signage will have sponsor
10:00am - 3:00pm
name and logo on it.
n Sponsors will receive a complimen-
tary full-page, black and white ad in
the Show Program. Deadline for
inclusion is Dec. 28.
n Sponsor’s logo on our website and
on marketing materials promoting
the event.
Keynote Address Sponsorship: $5,000
Produced by:
For more information, please contact
Sales Department
Telephone: (207) 842-5504
Tel: 207-842-5504 Fax: (207) 842-5505
Fax: 207-842-5505 121 Free Street, P.O. Box 7437
food@divcom.com Portland, ME 04112-7437 USA
Individual Conference Session
Sponsorship
When you sponsor a conference ses-
sion at the International Boston Seafood
Show/Seafood Processing America, you
will receive several benefits!
n Sponsors will be listed in the
Show Program and on-site
promotional materials.
n Sponsor may submit a descriptive
paragraph (75-100 words) of recent
activities to be included in the Show
Program. Deadline for inclusion is
Dec. 28.
n No more than two non-competing
sponsors will be present at the
session. Category exclusivity
to be agreed upon by the spon-
sor and Diversified Business
Communications.
n Up to five representatives from the
sponsoring organization can attend
the session.
n Any additional personnel affiliated
with the sponsor is entitled to a 20%
discount on a passport.
n One representative from your
company will have the opportunity
to introduce the program.
n Sponsor may distribute materials
during the session at a literature table
outside the session room.
n All session signage will have the
sponsor name and logo on it.
n Sponsor will receive a complimentary
quarter-page, black and white ad
in the Show Program. Deadline for
inclusion is Dec. 28.
n Sponsor’s logo on our website and
on marketing materials promoting
the event.
Session Sponsorship: $2,500

 Advertise in
and make an impact before, during and after the show
SeaFood Business, the premier seafood publication in its field, delivers
February 24–26, 2008 over 15,000 key seafood buyers. SeaFood Business is a co-producer of the
Boston Convention and International Boston Seafood Show. Advertise in the January and February
Exhibition Center issues and double your marketing and sales impact. Position your product and
Boston, MA USA
company in front of thousands of seafood and equipment buyers before, during
and after the show.

www.bostonseafood.com The January issue contains the official list of exhibitors and will be mailed over a
www.seafoodprocessingamerica.com month before the show, giving buyers a necessary guide to plan their visit.

Advertisers who exhibit at the International Boston Seafood Show also receive a
complimentary laminated countercard displaying their ads for their booths.

Finally, if you insert six (6) ads in SeaFood Business and exhibit in three (3)
shows, you earn the 9X frequency rate on all of your advertising. Talk to your
SeaFood Business representative for more information on promoting your
product in 2008.

Sunday, February 24 January

10:00am - 5:00pm Ad Close Date: November 26, 2007
Ad Materials Due: December 3, 2007
Monday, February 25
10:00am - 5:00pm February
Ad Close Date: December 21, 2007
Tuesday, February 26
Ad Materials Due: December 28, 2007
10:00am - 3:00pm

SeaFood Business sales representatives:

Southeast, Eastern, and Midwest Classified Advertising Sales
Sales Manager Marie Harrington
Sue Kogan (800) 842-5603 fax (207) 842-5687
(305) 598-0757 fax (305) 598-0758 mharrington@divcom.com
skogan@divcom.com

Northwest, Western, and Northeastern

Sales Manager
Drew Wilson
(253) 639-6617 fax (253) 981-0276
dwilson@divcom.com
Produced by:

Tel: 207-842-5504
Fax: 207-842-5505
food@divcom.com
10
 Targeted marketing in the

SeaFood Business
Boston Show Daily
February 24–26, 2008
Boston Convention and
Exhibition Center Available to exhibitors at the International Boston Seafood Show, the SeaFood Business
Boston, MA USA Boston Show Daily gives sellers the opportunity to reach the highly motivated buyers who
attend the show and expect up-to-the-minute information and product news.

Editorial coverage in the Show Daily includes:

www.bostonseafood.com
www.seafoodprocessingamerica.com
n Late-breaking industry news—both on and off the show floor
n Highlights from the keynote speech and conference sessions
n New products introduced at the show
n Visitor information for the Boston Convention and Exhibition Center

Sunday, February 24
10:00am - 5:00pm
Monday, February 25
10:00am - 5:00pm
Tuesday, February 26
10:00am - 3:00pm
The Boston Show Daily allows sellers to focus on the seafood buyers who come to the show.
An ad or sponsorship in the Show Daily is the perfect complement to an ad program in SeaFood
Business and an exhibit at the International Boston Seafood Show.
Your ad or sponsorship will be the first read of the day—the Boston Show Daily’s first edition
is delivered right to the hotel rooms* reserved for the show—and on the show floor as seafood
buyers and your industry peers arrive at the show. Your advertising or sponsorship will:
n Drive traffic to your booth
n Increase awareness of your product at the show
n Promote new product lines
n Highlight special events
Advertising opportunities are available in the opening day issue, or in a sponsorship package
covering all three days of the show. Availability is limited and will be on a first-come,
first-served basis.

* Boston Marriot Copley Square, Sheraton Boston Hotel, and The Westin Copley Place.

Deadlines:
Deadline for ad space reservations: January 29, 2008.
Deadline for ad material: February 5, 2008.

SeaFood Business sales representatives:

Southeast, Eastern, and Midwest

Sales Manager Classified Advertising Sales
Sue Kogan Marie Harrington
(305) 598-0757 fax (305) 598-0758 (800) 842-5603 fax (207) 842-5687
skogan@divcom.com mharrington@divcom.com

Produced by: Northwest, Western, and Northeastern

Sales Manager
Drew Wilson
(253) 639-6617 fax (253) 981-0276
Tel: 207-842-5504
Fax: 207-842-5505 dwilson@divcom.com
food@divcom.com
11
2008
New Product Competition February 24–26, 2008

& Showcase Application

Boston Convention & Exhibition Center
www.bostonseafood.com

Please complete one application per product entered. Incomplete applications will be eliminated.

COMPANY INFORMATION:
Company Name:_ _____________________________________________ Booth #:___________ Contact Name: _ _______________________
Mailing Address: ________________________________________________________________________________________________________
City: ________________________________________ State/Province:________ Post/ZIP Code: ___________ Country:___________________
Telephone: ______________________________________________________ Fax: __________________________________________________
Email: _ _________________________________________________________ Web address: __________________________________________

PRODUCT INFORMATION:
Product Name:_ _________________________________________________________________________________________________________
Product Category (one only): Retail: _____ Foodservice: _____
Date of Introduction to the US Market:______________________________________________________________________________________
Product Description:______________________________________________________________________________________________________
Is the product (check all that apply): Chilled ____ Frozen ____ Shelf Stable ____
Product Varieties or Flavors: _ _____________________________________________________________________________________________
What Benefits does this product offer to the consumer? To the buyer?___________________________________________________________
_______________________________________________________________________________________________________________________
Average Nutritional Value per serving:
Calories: _______________ Carbohydrates (grams): _______________ Protein (grams): _______________ Fat (grams): _________________
The product contains the following seafood species:
Common Name: _ _______________________________________________________________________________________________________
Latin Name: ____________________________________________________________________________________________________________
Ingredients List:__________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________
Describe the target market for this product:__________________________________________________________________________________
_______________________________________________________________________________________________________________________
Pricing: Wholesale price: ________ per (unit)_________ Suggested retail price (retail products): ________ per (unit)_________
Price per serving (foodservice products): Price: _________ per (unit) _____________
Pack specifications (portion size, package size, size and pack of master case):___________________________________________________
________________________________________________________________________________________________________________________

Please include the following materials with this application:

4 copies of product marketing materials for screening panels and judges.
4 copies of product packaging (retail packaging for retail products and appropriate descriptive labeling for foodservice products)
for display.
Color product photographs to use in the awards presentation, new product display area and press information.

DEADLINE FOR SUBMITTING APPLICATIONS AND MATERIALS IS January 18, 2008.

12
2008
New Product Competition February 24–26, 2008

& Showcase Application

Boston Convention & Exhibition Center
www.bostonseafood.com

Payment details:

Cost: $150 per product entry

Complete the credit card information below and fax back. *Credit card receipt and invoice will be mailed within two weeks.

Company Name:_ ________________________________________________ Booth #:_______________________________________________

Cardholder Name:________________________________________________ Daytime Ph#: (in case we have questions)_______________________

Credit Card Billing Address:_______________________________________________________________________________________________

City: ____________________________________________________________ State: _________________________________________________

Country: _ _______________________________________________________ Zip/Postal:_ ___________________________________________

Card#:___________________________________________________________________________________ Exp Date: ____________________

Signature:_______________________________________________________________________________________________________________

Amount: $ _______________________________________________________ Email Address:_________________________________________

Check or money order:

Made payable to The International Boston Seafood Show, DRAWN ON USA BANKS and IN US DOLLARS ONLY.

Mailing address:
The International Boston Seafood Show
P.O.Box 3421
Boston, MA USA 02241-3421
FAX: 207-842-5505
Phone: 207-842-5504

Wire transfer:
Bank: Bank of America
Address: 100 Federal Street, Boston, MA 02110 USA
Swift #: BOFAUS3N
ABA Routing #: 026009593
Beneficiary: Diversified Business Communications
Account #: 0000551-60762
Reference: IBSS2007

13
Show Logos
Place the official Seafood Processing America logo on your promotional mailings and general correspondence
to spread the word about your company’s participation in the show. For e-marketing efforts (only), you can
download the logo from our website - www.bostonseafood.com.

Come See Come See

Our exhibit
Our exhibit in Booth
in Booth
#
#

Visit
Our Display
in Booth
#

Come See Visit

Come See Our exhibit our exhibit Our Display
in Booth # in Booth in Booth
# #

14
Show Logos
Place the official Seafood Processing America logo on your promotional mailings and general correspondence
to spread the word about your company’s participation in the show. For e-marketing efforts (only), you can
download the logo from our website - www.seafoodprocessingamerica.com.

Come See Come See

Our exhibit
Our exhibit in Booth
in Booth
#
#

Visit
Our Display
in Booth
#

Come See Visit

Come See Our exhibit our exhibit Our Display
in Booth # in Booth in Booth
# #

15
 International Boston Seafood Show
and Seafood Processing America
February 24–26, 2008 Produced by:
Boston Convention & Exhibition Center
Boston, Massachusetts, USA

Branding Opportunities
Custom Visibility Opportunities with Key Buyers
Key Buyers are the top buyers attending the International Boston Seafood Show
with volume seafood purchasing responsibility in multi-unit retail and foodservice
establishments – 312 qualified Key Buyers attended the event in 2007. This is
your chance to gain their attention by sponsoring one of the opportunities created just
for them to encourage time efficiency and comfort while attending IBSS/SPA 2008.

New Product Showcase & Competition

It’s a fact 81% of visitors found new products at the International Boston Seafood Show.
Display your new product and have Key Buyers come find you to taste, see and analyze
your product. Plus, your new product will be automatically entered in the New Product
Competition where a panel of judges representing top buyers, chefs and industry experts
will evaluate the top eight entries for uniqueness and innovation and award one the
Best New Product for 2008.

Web Marketing
It’s a fact The International Boston Seafood Show website is hit more than 100,000
times throughout the year. Increase your exposure to potential customers and prospects
with a banner ad located on the highest traffic pages within the website or update your
exhibitor listing for greater impact. Please refer to pages 18–21 for more information.

New For 2008 – Smart Booth

smartbooth Increase your visibility and quality of booth traffic with this web-based marketing tool
that enables you to identify, reach and communicate with the attendees searching for
products and services like yours – ten weeks before the show even begins.

Page 16
 International Boston Seafood Show
and Seafood Processing America
February 24–26, 2008 Produced by:
Boston Convention & Exhibition Center
Boston, Massachusetts, USA

Print Presence
It’s a fact 61% of visitors reported that they use the Show Program and/or Exposition
Map to identify booths to visit, and 60% of 2007 visitors reported that they keep their
IBSS/SPA Show Program for six months or more after the show. Get your message in the
hands of thousands of motivated buyers by placing an advertisement in the International
Boston Seafood Show Program – an onsite resource and year-round reference for visitors.
For more information refer to page 22.

Onsite Presence
It’s a fact 57% of the seafood buyers who attend The International Boston Seafood
Show indicate that IBSS is the most useful tool in making their purchasing decision.
Make sure IBSS buyers know where to find you by extending your company’s
presence outside your booth with one or more of these sponsorship opportunities!
For more information, refer to page 23.

Custom Packages
We will work with you to create a sponsorship package designed for maximum
exposure, increasing the odds of buyers noticing your company message and
products above the rest.

Page 17
 International Boston Seafood Show
and Seafood Processing America
February 24–26, 2008 Produced by:
Boston Convention & Exhibition Center
Boston, Massachusetts, USA

Web
Advertising
Banner, Skyscraper
and Button ads
available on the
following pages
(all non-exclusive)
Home Page
Visitor Registration Page
Travel Information Page
Visitor Information Page

Page 18
International Boston Seafood Show
and Seafood Processing America
February 24–26, 2008 Produced by:
Boston Convention & Exhibition Center
Boston, Massachusetts, USA

Page 19
International Boston Seafood Show
and Seafood Processing America
February 24–26, 2008 Produced by:
Boston Convention & Exhibition Center
Boston, Massachusetts, USA

Page 20
International Boston Seafood Show
and Seafood Processing America
February 24–26, 2008 Produced by:
Boston Convention & Exhibition Center
Boston, Massachusetts, USA

Page 21
 International Boston Seafood Show
and Seafood Processing America
February 24–26, 2008 Produced by:
Boston Convention & Exhibition Center
Boston, Massachusetts, USA

Show Program Advertising

Ad Size Width Depth
B&W Logo 1” 1”
1/4 page 4.5” 2”
1/2 page 4.5” 4”
Full page 4.5” 7.5”
Inside Back Cover 4.5” 7.5”
Inside Front Cover 4.5” 7.5”
Back Cover 4.5” 7.5”
Show Program Spine 4.25” .50”
Divider 5.5” 8.5”

Mechanical Requirements
Live matter area: 4 5/8 in. x 7 1/2 in.
Trim size: 5 1/2 in. x 8 1/2 in.
*Prices quoted are for print-ready files.

Electronic files accepted for B&W ads:

Electronic files accepted via email, zip disk or CD. Ads (approved B&W proof of the ad is required) should
be created in InDesign with supporting files and include all fonts. Online web graphics are unacceptable for
printed materials.

Electronic files accepted for Color ads:

Electronic files accepted via email, zip disk or CD. Ads (approved color proof of the ad is require) should be
created in InDesign with supporting files and include all fonts. Online web graphics are unacceptable for
printed materials.

Please be sure that you are submitting electronic files using the following software applications for
Macintosh platform only. We accept the following files for supporting graphics, logos and art:
n Adobe Illustrator eps/ai files
n Adobe Photoshop eps/tiff/bmp/pcx
n Acrobat PDF files

Page 22
Sponsorship Opportunities
• Column Wraps – available on a first-come, first-served basis
Have your company name and message displayed on a four-sided, four-color column wrap. Multiple locations
available for column wraps.

• Exposition Map – exclusive sponsorship

Visitors looking to navigate their way through the show will refer to the IBSS/SPA exposition map. Your compa-
ny’s ad will be prominently placed on the back of the map and your company’s booth highlighted on the show
floor. Maps will be located at all the show information areas along with the show program.

• Name Badges – exclusive sponsorship

Over eleven thousand visitors cannot access the show without a badge. Put your company’s sales message on
the back of the visitor’s name badge. Your company’s message will be reinforced each morning visitors put on
their badge.

• Lanyards – 4 sponsorships available. Sponsor produces own lanyards.

Lanyards are one of the most requested items by visitors. Imprint your company’s name and message on
lanyards that will be distributed in the registration and information area.

• New Product Showcase – exclusive sponsorship

The number one reason buyers attend a trade show is to locate new products! The New Product Showcase
is where seafood buyers go to find what’s new in the industry. Prominently display your company name on
the sign for the New Product Showcase along with selecting where in the showcase you would like your new
product placed.

• Pens – exclusive sponsorship. Sponsor produces own pens.

Provide visitors with pens with your company’s name and logo to be distributed at registration, the information
booth, and the press room.

• Freestanding Advertising Panels – available on a first-come, first-served basis

Have your company name and message prominently displayed in four-color across an 8’ free-standing
advertising panel. Multiple locations available for panels.

• Show Banners – available on a first-come, first-served basis

Have your company name and message prominently displayed in four-color across a show banner.
Multiple locations available for banners.

Page 23
Sponsorship Opportunities
• Show Carry-All Bags – 2 sponsorships available. Sponsor produces own bags.
Provide visitors with show bags to help them collect information! Imprint you company’s name and message
on show carry bags to be distributed at the entrance to the exhibit hall during the first two days of the show.

• Writing Pads – exclusive sponsorship. Sponsor produces own writing pads.

Provide visitors with writing pads with your company’s name and logo to be distributed at registration, the
information booth, and the pressroom.

• Cooking Demonstration – available on a first-come, first-served basis

Reserve the opportunity to promote your company and products in front of hundreds of visitors attending the
chef demonstrations at IBSS. Nine 60-minute time slots available.

Page 24
 Sponsorships

Key Buyers are buyers with high volume purchasing responsibility for large multi-unit retail or foodservice
establishments. 312 qualified Key Buyers attended the 2007 International Boston Seafood Show.
Choose among the following opportunities to reach these top buyers:
Pens
Includes sponsor’s pens pre-inserted into the nylon badge carrier given to key buyers with their badge.
2 sponsorships available. Sponsorship fee: $1500

Logo Ad on Badge Carrier

Company logo printed on the back of the nylon badge carrier given to key buyers. Sponsorship fee: $1500

Business Card Insert

Business card size advertisement pre-inserted into the nylon badge carrier given to key buyers with their badge.
Sponsor to provide the insert. 2 sponsorships available. Sponsorship fee: $1500

Pins
Company pin to be attached to the nylon badge carrier given to key buyers with their badge. Sponsor to provide
the pins. Sponsorship fee: $1500

Luggage Tags in Pre-show Mailing

Luggage tag included in mailing to pre-registered key buyers, produced with the sponsor’s logo.
Sponsorship fee: $1500

New Product Competition: Key Buyer Advantage Package

One product brochure inserted into the key buyer welcome bags to be dropped at hotels and in the key buyer
lounge. Also Includes recognition in all key buyer related materials. Sponsorship fee: $750

Water Bottle
Produced with the sponsor’s logo and included in the key buyer welcome bag, to be dropped at hotels and in
the key buyer lounge. Also Includes recognition in all key buyer related materials. Sponsorship fee: $2000 plus
production costs.

Candy Bar
Wrapper is printed with the sponsor’s logo and included in key buyer welcome bag, to be dropped at hotels and in
the lounge. Includes recognition in all key buyer related materials. Sponsorship fee: $1500

Coffee Service in Key Buyer Lounge

Includes recognition on signage in the lounge and in all key buyer related materials. Sponsorship fee: $1000/day

Breakfast in Key Buyer Lounge

Includes recognition on signage in the lounge and in all key buyer related materials. Sponsorship fee: $2000/day

Afternoon Snack Break

Includes recognition on signage in the lounge and in all key buyer related materials. Sponsorship fee: $1000/day

Internet Service
Includes signage in the lounge, sponsor’s logo as wallpaper and the homepage can be set to the sponsors
website. Sponsorship fee: $2000

Fedex Service
Includes signage in the lounge, plus company brochure pre-stuffed into each box. Sponsorship fee: $2000
Page 25
2008 Sponsorship Opportunities Contract
Step 1: PLEASE PRINT CLEARLY
Company Name:___________________________________________________________________________________________
Contact Name:_ ___________________________________________________________________________________________
Mailing Address:__________________________________ City:_ ____________________________________________________
State/Province:_ _______________________ Postal/ZIP Code: ________________________ Country:______________________
Telephone: Country code: ( ) City code: ( )_ ________________________________________________________________
Telefax: Country code: ( ) City code: ( )_____________________________________________________________________
E-mail:__________________________________ Web Address:_ ____________________________________________________

Step 2: IBSS/SPA Web Advertising:

Banner Options - will run until show cycle is completed
m Banner on Home and Visitor Registration pages (non-exclusive) .................................................................................................................$5,000
m Banner on Travel Information page (non-exclusive) ......................................................................................................................................$2,500
m Banner on Visitor Information page (non-exclusive) .....................................................................................................................................$2,500
Skyscraper Options - will run until show cycle is completed
m Skyscraper on Home page (non-exclusive)…..................................................................................................................................................$2,500
m Skyscraper on Visitor Registration page (non-exclusive)….............................................................................................................................$2,500
m Skyscraper on Travel Information page (non-exclusive) ….............................................................................................................................$2,500
m Skyscraper on Visitor Information page (non-exclusive) ….............................................................................................................................$2,500
Button Options - will run until show cycle is completed
m Button on Home page (non-exclusive)…..........................................................................................................................................................$1,000
m Button on Visitor Registration page (non-exclusive) …....................................................................................................................................$1,000
m Button on Travel Information page (non-exclusive) ….....................................................................................................................................$1,000
m Button on Visitor Information page (non-exclusive) ….....................................................................................................................................$1,000

Step 3: Show Program Advertising:

Black & White
m Logo............................................................................................$315
m 1/4 page......................................................................................$545
m 1/2 page......................................................................................$915
m Full page..................................................................................$1,155
4-Color
m Back cover...............................................................................$5,250
m Inside front cover.....................................................................$3,885
m Inside back cover.....................................................................$3,360
m Full page (4 color)....................................................................$2,205
m Show Program Spine...............................................................$2,205
m Divider......................................................................................$3,150

Step 4: I would like the following Sponsorship(s):

m Column Wraps.........................................................................$6,250
m Exposition Map.......................................................................$15,000
m Name Badges..........................................................................$6,500
m Lanyards..................................................................................$3,500
m New Product Showcase...........................................................$3,850
m Pens.........................................................................................$3,000
m Cooking Demonstrations..........................................................$2,000
m Show Banners..........................................................................$3,750
m Freestanding Advertising Panel...............................................$3,750
m Show Carry-All Bag..................................................................$2,750
m Writing Pads.............................................................................$3,000
..........................................................Total Cost $_________

Total Items _________ Total COST $_________

To reserve your sponsorship, complete this form and return it with check or money order in U.S. funds or fax this form as soon as possible to IBSS Sales Department
at (207)842-5505 and follow with payment in the mail. Make check payable to Diversified Business Communications. Please be sure to reference the invoice number
or show code (i.e. IBSS or SPA). The sponsoring company agrees to supply this form along with payment by the deadline date of January 18, 2008.

PLEASE NOTE:
n Signature of the sponsoring company confirms agreement to the terms of the sponsorship detailed in the sponsorship brochure.
n Signature of both parties constitutes a contract.
n The Application for Sponsorship serves as an addendum to the Application for Exhibit Space.
All rules, requirements, and other information required of exhibitors also apply to the Application for Sponsorship and to sponsors.
This is inclusive. Any additional requirements will be the responsibility of the sponsoring company.

Authorized signature:_ _______________________________________________Date:___________________________________
Authorized signature:_ _______________________________________________Date:___________________________________

Step 5: Fax your completed form to: (207)842-5505

The most important reason buyers attend IBSS/SPA is to see new products. The New Product
Showcase is your opportunity to make sure your new product is in the spotlight! Cost to
participate in the 2008 IBSS/SPA New Product Showcase is $195.00.

Please note: All applications will be reviewed by Show Management to ensure that the new
products were introduced to the market between February 1, 2007 and February 1, 2008,
and not displayed in the previous year’s New Product Showcase or listed in the Show
Program’s New Product Listing. All applications that do not meet the eligibility requirements
will be returned along with their application fee of $195.00.

Thousands of seafood buyers will pass through the New Product Showcase. By displaying
your product or service, prospective customers will see your product and stop by your booth to
learn more.

This contract is made in accordance with the conditions set forth in the International Boston
Seafood Show/Seafood Processing America Exhibit Space Application. The application fee of
$195.00 must be received within ten days of application submission. There will be no refunds for
accepted applications. You must be an International Boston Seafood Show/Seafood Processing
America exhibitor to participate in the New Product Showcase.

Complete this form and return it with a check or money order in U.S. Funds drawn on a U.S.
bank. Make checks payable to the International Boston Seafood Show. Please reference your
invoice number.

Signature of both parties constitutes a contract. Note: Perishables and/or items requiring
Please read all conditions carefully. refrigeration are not allowed; please remove the
contents and use packaging only. Show
management will supply signage for your display.

Person in Charge of New Product Display:

(Please Print Name)

Signature (confirming that you have read, understood and agree to all regulations and requirements.)

Accepted by the International Boston Seafood Show/Seafood Processing America

Signature Date

Application Deadline: January 18, 2008

Produced by:
The International Boston Seafood Show New Product Showcase
Option 1 - Photo Display Wall
Color photographs up to 2 ft. x 3 ft. or 3 ft. x 2 ft.
Foamcore mounted or plastic box framed photographs
supplied by the exhibitor are prominently exhibited on
an attractive display wall adjacent to the New Product
Display Case.
Option 2 - Product Display Case
Display Product Samples. This 3-dimensional display
is the ideal format to showcase your new product or
packaging.
1. Show Management will determine, in every respect, the allo-
cation of area and position of space for all items and photo-
graphs displayed in the New Product Showcase. Cost to
participate is $195 per product.
2. Show Management reserves the right to refuse any item for
display if it does not meet requirements or standards.
3. Show Management will be solely responsible for arranging
the products and photographs in the New Product Showcase.
4. Items for display must be new products introduced to the
market between February 1, 2007 and February 1, 2008, and
not displayed in the previous year’s New Product Showcase
or listed in the Show Program’s New Product Listing.
5. All display materials must be delivered to IBSS/Sales Office at the
Boston Convention and Exhibition Center c/o Freeman Decorating
Company by 2:00 p.m. Friday afternoon, February 22, 2008.
DO NOT SHIP YOUR MATERIALS TO SHOW MANAGEMENT IN
PORTLAND— WE CANNOT DELIVER YOUR MATERIALS TO
THE BCEC.
6. The exhibitor is responsible for shipping all display
materials to the BCEC. Show Management is not responsible
for any lost or misplaced displays. The safest method is to
ship your New Product Display materials along with your
exhibit shipment, and then hand-carry the display to the
Show Office at the BCEC. Shipping information can be found
in your Exhibitor Manual, or contact Exhibitor Services at
207-842-5504. Be sure new product is labeled with company
name and booth number.
7. No fresh, frozen, or perishable products may be
displayed. Use packaging only.
Requirements &
Regulations
8. 3-Dimensional Display Case
n Product must fit within an area 15˝ X 34˝ X 24˝.
n Each display includes a standardized sign showing your com-
pany name, booth number, and the name of your new product.
n Large or heavy 3-dimensional products (containers or freezer
units, for example) cannot be displayed in the Showcase.
These items are best displayed with color photographs.
n No fresh, frozen, or perishable products may be displayed.
Use packaging only.
9. Photo Display:
n One photograph per new product.
n All photographs must be mounted on foamcore or framed in
a plastic box frame only—wood, metal or glass frames WILL
NOT be allowed.
n Maximum frame size is 2’(length) x 3’(width) or 2’(width) x
3’(length).
n Do not provide frames with hanging wire or hooks. Show
Management will attach the frames to the wall with Velcro.
n Each display includes a standardized name sign with
product description.
n All photographs must be mounted on foamcore if not
encased within a plastic box frame.
10. The exhibitor is responsible for the return of display
samples or photographs after the show. All items must be
picked up from the New Product Showcase beginning at
3:30 p.m. on Tuesday, February 26th. Show Management
is not responsible for items not claimed by that time.
11. All conditions, rules and regulations covering the
International Boston Seafood Show as outlined on the back
of your Exhibit Contract also pertain to the New Product
Showcase.
12. Complete the New Product Showcase Application and return
it with a check or money order in U.S. Funds drawn on a
U.S. bank. Make checks payable to the International Boston
Seafood Show.
Attn: Minh Ly-Gordon
Diversified Business Communications
121 Free Street
Portland, ME 04112
1-207-842-5525
 New Product Showcase and New
Product Competition

The International Boston Seafood Show offers two unique ways to gain greater
exposure for the new products you plan to introduce at the show – The New Product
Showcase and New Product Competition.
All food products entered for the Showcase and Competition will be displayed in special
new products area on the show floor. In addition to this exposure, all entered products
will be screened and finalists will be selected for tasting and evaluation in the New
Product Competition. A panel of distinguished seafood buyers will conduct the final
judging, which will take place during show hours in the Demonstration Theatre, located
on the show floor. Awards will be given for the Best Foodservice Product and the Best
Retail Product of the show. Winners will be announced on Sunday, February 24, 2008.

How to Enter
International Boston Seafood Show exhibitors may enter the New Products Showcase
and New Product Competition by completing the combined application and submitting
their entry fee.
Products will be evaluated on their uniqueness and appropriateness to the market.

Judging Criteria
• Taste profile (flavor, texture, aroma, cooked appearance)
• Packaging (label information, environmental factors, food safety)
• Market potential (potential for commercial success, correct packaging and
profile for target market, value, quality/price ratio)
• Convenience for end user and consumer
• Nutritional value
• Originality
Other Policies
Products may be entered in either the retail or foodservice category, but NOT BOTH.
Please choose the category that fits the primary market for your product.
All entry information, screening results, and judging scores and comments are strictly
confidential. Entry information identifying the winning products will be used in press
information announcing the winners.
The companies chosen as finalists in the New Product Competition will be notified in
early February. On Sunday, February 26th, finalists are responsible for preparing
their product and delivering it to the Demonstration Theatre for the judging at a
pre-determined time. Finalists can also hire Aramark Catering to prepare their
product, if necessary. Finalists are required to display the product in both raw and
prepared states, as well as display product packaging for the judges.

Deadline for entry is January 18th, 2008.

Please send your fully completed application form to:
Minh Ly-Gordon
Diversified Communications
121 Free Street
Portland, ME 04112
1-207-842-5525
mlygordon@divcom.com
 2008 IBSS New Product Showcase and
Competition Application
Application deadline: January 18th, 2008

Please complete one application per product entered. Incomplete applications will be eliminated.

Company Information:
Company Name: _____________________________________ Booth #: ________________
Contact Name: ________________________________________________________________
Mailing Address: _______________________________________________________________
City: ____________________________________ State/Province: _______________________
Post/ZIP Code: ___________________________ Country: _____________________________
Telephone: ________________________________ Fax: _______________________________
E-mail: _________________________________ Web address: __________________________

Product Information:
Product Name: ________________________________________________________________
Product Category (one only): Retail: _________ Foodservice: _________
Date of Introduction to the US Market: ____________________________________________
Product Description: __________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Is the product (check all that apply): Chilled _____ Frozen _____ Shelf Stable _____
Product Varieties or Flavors: ____________________________________________________
What specific benefits does this product offer to the consumer? To the buyer? _________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Average Nutritional Value per serving:
Energy (kcal/kJ):_____________________________Fat (grams):_________________________
Carbohydrates (grams):__________________________________________________________
Protein (grams):________________________________________________________________
The product contains the following seafood species:
Common Name: _______________________________________________________________
Latin Name: ___________________________________________________________________
Ingredients List:_______________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Describe the target market for this product: _______________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Pricing: (This information is used to determine the marketability of the product. Price ranges
are acceptable.)
Wholesale price _______________________________ unit/s ___________________________
Suggested retail price (retail products) __________________ unit/s ______________________
Price per serving (foodservice products) ____________________________________________
Pack specifications (portion size, package size, size and pack of master case): _____________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________

Please Check One

p Photographic, Wall-Mount Display p 3-Dimensional Display/Product Packaging
Size/Number of Mounted Photos:________________ Physical description of your display:_______________
_____________________________________ ___________________________________________
Note: Wall-mounted display size is restricted to 2 ft. x 3 ft. and 3 ft. x 2ft. Note: 3-Dimensional size is restricted to 15"D x 34" W x 24" H

Please Check One

p New Product Recognition - $195
• Entrance into the New Product Competition
• Product display case or poster in the New Product Showcase
• New Product recognition in the official program guide
• New Product listing will stay up for two months pre-show and six months post-show

p New Product Upgrade - $395

All benefits under New Product Recognition, plus:
• Photo of your product, 60-word description or less
• Company logo
• Company website
• Coverage in key buyer promotions
• Product display case or poster in the New Product Showcase
• New Product recognition in the official program guide
• New Product listing will stay up for two months pre-show and six months post-show

Please include the following materials with this application:

• 8 copies of product marketing materials for screening panels and judges.
• 8 copies of empty product packaging (retail packaging for retail products and appropriate
descriptive labeling for foodservice products) for display.
• Color product photographs to use in the awards presentation, new product display area and
press information.
• Fully completed application form and mail the material to:
Minh Ly-Gordon
Diversified Communications
121 Free Street, Portland, ME 04112
Ph. 1-207-842-5525 Fax 1-207-842-5505
mlygordon@divcom.com
Produced by: