Annual Report Real Madrid 2017

Annual Report
2016-2017
Annual Report
2016-2017
CONTENTS
04 LETTER FROM
THE PRESIDENT 356 Communication,
media and content
06 Football
364 Real Madrid
Foundation
194 Basketball
412 REAL MADRID
UE-GRADUATE SCHOOL
226 Members 422 VETERANS
254 Facilities
428 MANAGEMENT REPORT
2016/2017
300 Revenue
446 BUDGET
SEASON 2017/2018
LETTER FROM
THE PRESIDENT
Dear Members, talent and effort together with the with a dedication to solidarity that BOARD OF DIRECTORS
values of our institution and with is possible thanks to the universal
As president of Real Madrid, and the members as sole owners of work of our Foundation. In short,
after experiencing a season full Real Madrid’s destiny. the eternal spirit of a Real Madrid PRESIDENT
of emotions and unforgettable that is extremely self-demanding
Florentino Pérez
victories, I face these next four The Twelfth and 33rd La Liga titles, and has an innovative mentality.
years with the deep conviction that together with the Club World Cup
4 together we can overcome any in Japan and the European Super Being part of Real Madrid is VICE PRESIDENTS 5
challenge. We have demonstrated Cup in Trondheim, mean that we an experience of feelings and
Annual Report real madrid 2016-2017
LETTER FROM THE PRESIDENT

this on other occasions and we have experienced the best season values that unite us regardless of Fernando Fernández Tapias
will demonstrate it again because in our club’s 115 year history. origin, culture, language or social Eduardo Fernández de Blas
this united club is capable of And we have already started this status. Being part of Real Madrid
anything. season by winning the European is never giving up and facing Pedro López Jiménez
Super Cup against Manchester any challenge with unstoppable
Our achievement in Cardiff was United and the Spanish Super determination.
another historic moment. Real
SECRETARY
Cup against Barcelona.
Madrid is the first club to win Your commitment and your Enrique Sánchez González
two Champions League titles To which we must add the loyalty are essential in order to
in a row and, in addition, it is success of winning the Copa move forward. Believe me when
our third Champions League del Rey in basketball. The fourth I tell you that you, the members, Members
title in the last four years. You consecutive Copa del Rey and are the strategic force of this club. Santiago Aguado García
are all aware of our devotion to the fifth in the last six years, won And together we will achieve all
this competition and you are all by a team that has restored our our dreams. Manuel Cerezo Velázquez
aware of the significance of this pride and passion for legendary Jerónimo Farré Muncharaz
enormous achievement. Again basketball, and that in recent Thank you for your trust, your
we were the first. years has become a benchmark passion and your affection.
Ángel Luis Heras Aguado
once more in Europe. Together we have a mission, to Nicolás Martín-Sanz García
Real Madrid has once again continue to build the legend.
Catalina Miñarro Brugarolas
increased its legendary status Between all of us we have
thanks to a dream team, with managed to build a Real Madrid José Manuel Otero Lastres
fantastic players and led by a that is a benchmark in sport, Enrique Pérez Rodríguez
coach, Zinedine Zidane, who is an financially and socially, with a set of
indisputable icon of Real Madrid. fans that behaves in an exemplary Raúl Ronda Ortiz
manner in every match. A Real José Sánchez Bernal
But we must not forget that we Madrid with a legacy in present
have achieved this through a and a formidable future that is the
Gumersindo Santamaría Gil
Florentino Pérez
huge amount of hard work. Work, pride of all Real Madrid fans, and President of Real Madrid C. F. José Luis del Valle Pérez
FOOTBALL
FIRST TEAM
2016-17 SQUAD
COACHES GOALKEEPERS DEFENDERS MIDFIELDERS FORWARDS

1 2 3 8 10 7 9
8 9
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Zinedine Zidane David Bettoni Keylor Navas Carvajal Pepe Kroos James Ronaldo Benzema
COACH ASSISTANT
13 4 5 14 16 11 17
Hamidou Msaidie Luis Llopis K. Casilla Sergio Ramos Varane Casemiro Kovacic Bale Lucas Vázquez
ASSISTANT GOALKEEPING COACH
25 6 12 19 20 18 21
Antonio Pintus Javier Mallo Rubén Yáñez Nacho Marcelo Modric Asensio Mariano Morata
FITNESS COACH FITNESS COACH
15 23 22
Coentrão Danilo Isco

THE TWELFTH!
Champions League winners
Winners
Real Madrid is the first team in history to win two
Champions League consecutive Champions League titles
10 11
INFORME anual real madrid 2017-2018
fútbol
12
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13
14 15
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The starting eleven in the Cardiff final
Top (from left to right): Keylor Navas, Sergio Ramos,
Kroos, Varane, Benzema and Cristiano Ronaldo.
Bottom (from left to right): Casemiro, Marcelo,
Carvajal, Isco and Modric.
Real Madrid lifted the Twelfth Goals from Casemiro, Cristiano
after completing a sensational Ronaldo and Marco Asensio
match against Juventus (1-4) in decided the third final of the
Cardiff, becoming the first team top continental competition
in history to win two Champions that the whites have won in the
League titles in a row. The last four seasons.
final was decided in a flawless
second half from Zidane’s The road that to Cardiff wasn’t
team, which again showed that easy. In fact, the team had to
there are few teams as reliable eliminate many of the potential
as Real Madrid in European winners. In the last sixteen they
Cup finals (the club has won 12 knocked out SSC Napoli (6-2
of the 15 finals played). on aggregate). In the quarter-
final they beat Bayern Munich
16 Cristiano Ronaldo put the (6-3) and in the semi-final they 17
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whites in the lead and the defeat Atlético Madrid (4-2).
Italians drew level thanks to
Mandzukic. Half-time arrived In the Group Stage, Real
with the score at 1-1. The Madrid were second behind
second half will go down in Borussia Dortmund and ahead
history for the spectacular of Legia Warsaw and Sporting
football played by Real Madrid. Clube de Portugal.
Real Madrid is the first team

in history to have won two consecutive
Champions League titles.
0-1
18 19
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The first goal of the match, scored by
Cristiano, was Real Madrid’s 500th in
the Champions League.
20 21
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The collective effort allowed the
whites to overcome a rival team that
had only conceded three goals in the
Champions League.
1-2
22 23
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Casemiro capped his extraordinary
performance with a fantastic goal
from outside the box.
24 25
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Gareth Bale experienced a special
night in his hometown of Cardiff,
winning his third Champions League
as a Real Madrid player.
1-3
27
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Cristiano Ronaldo was top scorer
in the Champions League for the fifth
time in a row.
1-4
29
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Asensio sealed the victory finishing off
a superb move by Marcelo.
After Asensio’s goal, the Real Madrid
players and fans were swept up in a
wave of euphoria.
30 31
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En su primera campaña en el club,
In his first season at the club, Asensio fue el encargado de sentenciar
Asensio was responsible for sealing la Duodécima y la alegría se desbordó.
the Twelfth.
“Zinedine Zidane se ha consolidado
como el mejor entrenador del mundo
en tan solo tres años.”
32 33
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The players raised the trophy into the
Cardiff sky, the twelfth Champions
League title in the club’s history.
34 35
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After the tension of the match, the
players celebrated the title on the
Millennium Stadium pitch.
36 37
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Zinedine Zidane won his second
consecutive Champions League in just
17 months in the job.
38 39
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All the players wanted to capture the
moment with the star of the night:
the Twelfth.
40 41
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The Croatians Modric and Kovacic, smiling, next to
the top continental competition’s trophy.
42 43
Ramos, Modric and Bale have their picture taken
FOOTBALL
with the trophy.
Karembeu, Raúl, Roberto Carlos, Figo, Mijatovic,

Salgado and Seedorf didn’t want to miss the event.
The players celebrated the title with
all the Madrid fans who had travelled
to Cardiff and enjoyed celebrating the
Twelfth like never before.
44 45
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Gareth Bale fulfilled his dream
of lifting his third Champions League
trophy in Wales.
After the usual nerves of a final, the
Real Madrid fans celebrated the victory
in the Millennium Stadium stands.
46 47
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48 49
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50 51
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Zidane, happy with his second Real Madrid was the top
Champions League title as coach of scorer of the competition
Real Madrid. with 36 goals.
52 53
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Florentino Pérez, Juan Carlos I and
Plácido Domingo went down to the
dressing room to congratulate the
players on the title.
54 55
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Juan Carlos I, Mariano Rajoy and Raúl
congratulated the players after winning
the Twelfth.
56 57
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Juan Carlos I congratulates Lucas Vázquez.
Lucas Vázquez, Casemiro, Modric, Marcelo and

Danilo pose alongside Roberto Carlos.
The Real Madrid dressing room was filled

with a buzzing atmosphere after making
history in the Champions League.
58 59
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And the party continued on the plane
back to Madrid thanks to a special
passenger: the Twelfth.
The crowd filled the Santiago Bernabéu
and created a magical atmosphere
supporting the team from the stadium.
60 61
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Cibeles was once again the magical
meeting point between Real Madrid
fans and the European champions.
62 63
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64 65
The European champion’s bus makes its way
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among the thousands of Madrid fans.
The goddess Cibeles dressed up to host

the champions of Europe.
66
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67
68 69
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Once again, the fans behaved
impeccably and had a great party with
the team.
70 71
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The players and coaching staff
celebrated with the thousands of fans
who gathered to celebrate the Twelfth.
72 73
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The first institutional visit to the Real
Casa de Correos, headquarters of the
Community of Madrid.
74 75
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The squad poses with the Champions
League trophy in Madrid City Hall.
76 77
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The party at the Bernabéu ended with
fireworks.
The Santiago Bernabéu looked like
never before during the celebration
of the Twelfth.
78 79
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The players and the coaching staff
went one by one onto the pitch to take
in the fans’ celebratory, loving spirits.
80 81
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On a magical night, the fans filled the
Santiago Bernabéu to celebrate the title
with the players.
82 83
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84 85
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The players were cheered by the fans and
enjoyed the show.
86 87
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Zinedine Zidane was thrown in the air
by squad during the celebration party.
CRISTIANO RONALDO,
TOP SCORER OF THE CHAMPIONS
LEAGUE FOR THE SIXTH TIME
Cristiano Ronaldo was the top number of top scorer awards

scorer of the competition for in this competition). The best
the fifth consecutive time and player in the world was key in
sixth throughout his career (he winning the Twelfth and was
is the player with the highest chosen as MVP in the final.
88 89
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The best footballer in the world, who
scored two goals against Juventus, was
named MVP in the final.
EIGHT REAL MADRID PLAYERS
IN THE IDEAL SQUAD OF THE
2016/17 CHAMPIONS LEAGUE
Carvajal, Ramos, Marcelo, Casemiro, Kroos, Modric, Isco
and Cristiano Ronaldo are among the 18 players chosen.
Real Madrid dominates the

Champions League Squad of
the season. Up to eight Real
Madrid players have been
selected by the team of UEFA
technical observers. Carvajal,
Ramos, Marcelo, Casemiro,
Kroos, Modric, Isco and
Cristiano Ronaldo are among
90 the 18 best players of the 91
FOOTBALL
European competition.
Buffon, Bonucci and Pjanic

(Juventus), Oblak, Godín and
Griezmann (Atlético), Bakayoko
and Mbappé (Monaco), Messi
(Barcelona) and Lewandowski
(Bayern Munich) complete the
list.
92 93
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Florentino Perez placed the Twelfth
in the Tour Bernabéu.
REAL MADRID, TOP OF
THE UEFA RANKINGS FOR THE
FOURTH CONSECUTIVE YEAR
Real Madrid finished the 2016- Real Madrid total 176,999 Real Madrid won his third
Champions League in Cardiff in
17 season leading the UEFA points and has dominated this
four years.
coefficient rankings. After classification since the end of
winning the Champions League, the 2013-14 season.
UEFA RANKINGS 2016-17

94 1. REAL MADRID 176,999 points 95
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2. BAYERN DE MÚNICH 154,899 points
3. BARCELONA 151,999 points
4. ATLÉTICO DE MADRID 142,999 points
5. JUVENTUS 140,666 points

96 97
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UEFA CHAMPIONS LEAGUE 2016-17 WINNERS
REAL MADRID, THE

FIRST CLUB TO WIN TWO
CONSECUTIVE CHAMPIONS
LEAGUE TITLES
Real Madrid is the only team that has been able
to win two Champions League titles consecutively.
No other club has achieved this since 1992 (when the
tournament changed its format) in what is the most
demanding competition in the world.
THE FIRST CLUB TO WIN
THREE CHAMPIONS LEAGUE
TITLES IN FOUR YEARS
Real Madrid won this competition in 2014,
2016 and 2017.
98 99
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REAL MADRID. REAL MADRID
EUROPEAN CLUB OF SHINES AT THE GLOBE
THE YEAR 2016 SOCCER AWARDS
The European Club Association (ECA) acknowledged its The club, Florentino Pérez and Cristiano Ronaldo were
“great achievements” in the 2015-16 season acknowledged at the gala held in Dubai
Real Madrid was chosen 2015-16 season”, in which it Real Madrid’s fantastic year and the world, Real Madrid was
European Club of the Year 2016 won its eleventh European Cup. was acknowledged at the awarded Best Club in the World
by the ECA (European Club Pedro López Jiménez, third annual Globe Soccer awards in 2016, while Florentino Pérez
Association). In the seventh vice-president of Real Madrid, gala in which the club won and Cristiano were chosen as
edition of the awards presented collected the award during the three awards. After being Best President and Best Player
by this organization, the Madrid ECA General Assembly, held in crowned champions of Europe of the Year, respectively.
club was acknowledged for “its Geneva, Switzerland.
great achievements during the
100 101
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The third vice-president of the club, Pedro López Real Madrid received the prize for best club and
Jiménez, collected the award from Rummenigge at the Florentino Pérez, the award for best President of 2016
ECA General Assembly in Geneva. at the Globe Soccer awards annual gala.
102
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103
33rd la liga TITLE
La Liga winners
Winners
Real Madrid, the best team in a championship
La Liga Title in which it scored in all 38 games for the first
time in its history
104 105
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Real Madrid added a new a new historic record in the
La Liga title to its prize list competition, since up to now
by winning the 2016-17 no one had scored 58 goals
edition. Real Madrid won the away from home.
championship on the final day
with a 0-2 victory at Malaga and Cristiano Ronaldo was the top
three points clear of Barcelona. scorer of the team in La Liga
It was the culmination of a with 25 goals and was decisive
league season in which the in the final stretch, scoring in
team finished with 29 wins, 6 the last four games.
draws and 3 defeats.
The title also demonstrated
For the first time in the club’s the great strength in the
history, Real Madrid finished squad’s potential. Zidane’s
an edition of La Liga scoring team performed with excellent
106 in every match. Moreover, regularity throughout the 38 107
the team scored more than matches, regardless of the
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a hundred goals (106) for the players who were on the field.
ninth time in its history (the last Twenty of the 24 components
eight seasons consecutively). of the squad exceeded 1,000
The number of away goals was minutes of play.
The hard work carried out throughout

the season was rewarded with the
33rd La Liga title.
108 109
fútbol
Real Madrid fought every game until
the end, such as in Barcelona, where
Sergio Ramos scored the equalizer.
110 111
fútbol
Real Madrid achieved its 33rd La Liga
title after being the most consistent
team and performing memorably.
0-1
112 113
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0-2
The victory in Malaga gave

Real Madrid a much deserved
La Liga title.
114 115
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Real Madrid scored more than a
hundred goals in the competition for
the ninth time in its history.
116 117
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20 of the 24 players in the squad
exceeded 1,000 minutes of play.
Cristiano Ronaldo, who scored in the
last four games, was the team’s top
scorer with 25 goals.
118 119
fútbol
120 121
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The players celebrated winning the 33rd La Liga
title on the La Rosaleda pitch.
122 123
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Naturally, the players celebrated the
title in style in the dressing room.
Thousands of fans crowded the
Plaza de Cibeles to welcome the team
at dawn.
124 125
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126 127
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The champion’s bus passed through
the streets of Madrid until arriving at
the Plaza de Cibeles.
128 129
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The players thanked the fans for their support
in winning the La Liga.
130 131
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The captains, Sergio Ramos and
Marcelo, were in charge of dressing the
goddess with the Real Madrid colors.
132 133
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The squad visited the Community of Madrid
headquarters and Madrid City Hall after winning
its 33rd La Liga.
THIRD Champions League
AND La Liga DOUBLE
After 59 years, Real Madrid has again conquered the
La Liga and Champions League in the same season
Real Madrid won the third Fiorentina in the Bernabéu (2-

Champions League and La 0). The second double came
Liga double in its history in the following season. Real
the national stadium of Wales. Madrid won the La Liga after
The first double came in the a tough battle with Atlético,
1956-57 season. The club and the third Champions
won the La Liga and, in the League, after beating Milan in
Champions League, defeated Brussels (3-2).
134 135
FOOTBALL
1957/1958 season
2016/2017 season
1956/1957 season
FIVE-TIME CHAMPIONS
OF THE WORLD
Club World Cup winners
Winners
Real Madrid is now the team with the most
Club World Cup world cup titles: three Intercontinental Cups and
two FIFA Club World Cups
136 137
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138 139
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Real Madrid defeated América of
Mexico and the hosts, Kashima Antlers,
to win the Club World Cup in Japan.
Real Madrid made history of the final. Luka Modric also
once more, this time in Japan, had a prominent role and was
and became the first five-time the Club World Cup Silver
champion of the world. In this Ball.
2016 edition, Real Madrid
defeated Club América of In the final against Kashima
Mexico (2-0) and Kashima Antlers, Benzema opened the
Antlers of Japan in the final scoring, but the Japanese
(4-2). The club already has team came back with a goal
two Club World Cups, to add just before half-time and
to its three Intercontinental another just after the start
Cups. Benzema and Cristiano of the second half. Cristiano
Ronaldo shared the team’s six Ronaldo scored a penalty
goals in the tournament and that took the game to extra
140 the Portuguese striker was time, in which was he was 141
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chosen as Golden Ball of the decisive with two more goals
competition and best player that secured the title.
A hat trick by Cristiano Ronaldo and

another by Benzema sealed the win in
the final against Kashima Antlers (4-2).
1-0
142 Benzema was in charge of opening the scoring, 143

thus equaling Butragueño as ninth top scorer in
FOOTBALL
the history of Real Madrid.
2-2 3-2
Cristiano, with three goals, clinched the title

for Real Madrid.
4-2
144 145
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“We knew we were going to suffer,
but you always enjoy an important
win”, said Zidane after lifting the
Club World Cup.
2016 CLUB WORLD CUP
STANDINGS
WINNERS
real madrid
SECOND
kashima antlers
THIRD
146 atlético nacional 147

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FOURTH
club américa
Cristiano Ronaldo received the Club

World Cup Golden Ball, while Modric
picked up the Silver Ball.
148
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149
150 151
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Real Madrid capped a successful year
in Japan, winning the Eleventh, the Club
World Cup and the European Super Cup.
THIRD EUROPEAN
SUPER CUP
European Super Cup champions
Winners
Real Madrid beat Sevilla and won
European Super Cup the title two years on
152 153
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154
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155
The Real Madrid family added another historic moment. The
a new unforgettable night defender, as he had done two
to its history by winning the years earlier in the final of the
European Super Cup. The 3-2 Tenth, tied the game in the
victory against Sevilla was last moment of normal time
epic thanks to Ramos’ 93rd- when everything seemed lost.
minute goal, which took the The defender’s performance
game into extra time, and the saw him chosen as the best
decisive goal from Carvajal in player of the Super Cup.
the 119th-minute. Previously,
Asensio had opened the Zinedine Zidane also made
scoring on his official debut history in Trondheim and
with Real Madrid, while Franco became the first person in
Vázquez and Konoplyanka Real Madrid’s history to win
156 scored the goals for Sevilla. the European Super Cup 157
fútbol
as a player and coach. The
The Lerkendal Stadion in Frenchman played the first
Trondheim (Norway) hosted time Real Madrid won the title
the event on August 9, 2016. in a 3-1 victory over Feyenoord
The Real Madrid players in 2002 in Monaco. As coach,
extended their streak in he is the third Real Madrid
finals with their sixth title coach to win the European
in a row. Ramos appeared Super Cup after Del Bosque
once again at the right time in and Ancelotti.
As in the winning match for the Tenth,

Sergio Ramos played a leading role in
the Lerkendal Stadion in Trondheim,
where he was chosen as MVP.
1-0
158 159
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Asensio, who debuted in an official
match with Real Madrid, opened the
scoring for the whites in the 21st
minute with a spectacular shot .
2-2
160 161
fútbol
Sergio Ramos, again in the 93rd
minute, scored the equalizer and forced
extra time.
3-2
162 163
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Dani Carvajal scored Real Madrid’s
winning goal when extra time was
about to finish.
164
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165
166 167
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Marcelo raises the European Super Cup
in the Trondheim sky.
168 169
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Ramos, with his MVP trophy, poses with
Florentino Pérez and the European Super Cup.
The players interrupted Zidane’s press conference

to continue the celebration.
THE BEST SEASON
IN HISTORY
This is the first time the team has won the
Champions League, the La Liga, the Club World Cup
and the European Super Cup
170 171
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UEFA CHAMPIONS LEAGUE 2016-17 WINNERS 2016 CLUB WORLD CUP CHAMPIONS
2016-17 la liga CHAMPIONS
2016 EUROPEAN SUPER CUP CHAMPIONS

THE CHAMPION’S
RECORDS
The team beat several historic records
throughout the season
65
consecutive games scoring
(at the close of the Annual Report)
172 173
Scored in all
fútbol
games of the season.
15 games
unbeaten in the Champions League,
a club record.
40 games unbeaten,
a record in
Spanish football.
8 seasons
consecutively scoring more
than 100 goals.
Record of away goals

in the La Liga (58).
2016-2017
SEASON RESULTS
UEFA Champions League LEAGUE
ROUND DATE MATCH RESULT GOAL SCORERS MATCHDAY DATE MATCH RESULT GOAL SCORERS
Group Stage 14/09/2016 Real Madrid - Sporting de Portugal 2-1 Ronaldo and Morata 1 21/08/2016 Real Sociedad - Real Madrid 0-3 Bale (2) and Asensio
Group Stage 27/09/2016 Borussia Dortmund - Real Madrid 2-2 Ronaldo and Varane 2 27/08/2016 Real Madrid - Celta de Vigo 2-1 Morata and Kroos
Group Stage 18/10/2016 Real Madrid - Legia Warsaw 5-1 Bale, Asensio, Lucas Vázquez, Morata and Jodlowiec (og) 3 10/09/2016 Real Madrid - Osasuna 5-2 Ronaldo, Danilo, Ramos, Pepe and Modric
Group Stage 02/11/2016 Legia Warsaw - Real Madrid 3-3 Bale, Benzema and Kovacic 4 18/09/2016 Espanyol - Real Madrid 0-2 James and Benzema
Group Stage 22/11/2016 Sporting de Portugal - Real Madrid 1-2 Varane and Benzema 5 21/09/2016 Real Madrid - Villarreal 1-1 Ramos
Group Stage 07/12/2016 Real Madrid - Borussia Dortmund 2-2 Benzema (2) 6 24/09/2016 Las Palmas - Real Madrid 2-2 Asensio and Benzema
Round of 16 15/02/2017 Real Madrid - Napoli 3-1 Benzema, Kroos and Casemiro 7 02/10/2016 Real Madrid - Éibar 1-1 Bale
Round of 16 07/03/2017 Napoli - Real Madrid 1-3 Ramos, Morata and Mertens (og) 8 15/10/2016 Betis - Real Madrid 1-6 Isco (2), Varane, Benzema, Marcelo and Ronaldo
Quarter-finals 12/04/2017 Bayern Munich - Real Madrid 1-2 Ronaldo (2) 9 23/10/2016 Real Madrid - Athletic 2-1 Benzema and Morata
Quarter-finals 18/04/2017 Real Madrid - Bayern Munich 4-2 Ronaldo (3) and Asensio 10 29/10/2016 Alavés - Real Madrid 1-4 Ronaldo (3) and Morata
11 06/11/2016 Real Madrid - Leganés 3-0 Bale (2) and Morata
Semi-finals 02/05/2017 Real Madrid - Atlético Madrid 3-0 Ronaldo (3)
12 19/11/2016 Atlético Madrid - Real Madrid 0-3 Ronaldo (3)
Semi-finals 10/05/2017 Atlético Madrid - Real Madrid 2-1 Isco
13 26/11/2016 Real Madrid - Sporting 2-1 Ronaldo (2)
Final 03/06/2017 Juventus - Real Madrid 1-4 Ronaldo (2), Casemiro and Asensio
174 14 03/12/2016 Barcelona - Real Madrid 1-1 Ramos 175
Goal scorers: Ronaldo 12, Benzema 5, Morata and Asensio 3, Varane, Bale and Casemiro 2, Ramos, Kroos, Isco, Lucas Vázquez and Kovacic 1. Own goals: 2. 15 10/12/2016 Real Madrid - Deportivo 3-2 Morata, Mariano and Ramos
FOOTBALL
17 07/01/2017 Real Madrid - Granada 5-0 Isco (2), Benzema, Ronaldo and Casemiro
FIFA CLUB WORLD CUP 18 15/01/2017 Sevilla - Real Madrid 2-1 Ronaldo
19 21/01/2017 Real Madrid - Málaga 2-1 Ramos (2)
ROUND DATE MATCH RESULT GOAL SCORERS 20 29/01/2017 Real Madrid - Real Sociedad 3-0 Kovacic, Ronaldo and Morata
22 11/02/2017 Osasuna - Real Madrid 1-3 Ronaldo, Isco and Lucas Vázquez
Semi-finals 15/12/2016 América - Real Madrid 0-2 Benzema and Ronaldo
23 18/02/2017 Real Madrid - Espanyol 2-0 Morata and Bale
Final 18/12/2016 Real Madrid - Kashima Antlers 4-2 Ronaldo (3) and Benzema 16 Post. 22/02/2017 Valencia - Real Madrid 2-1 Ronaldo
24 26/02/2017 Villarreal - Real Madrid 2-3 Bale, Ronaldo and Morata
Goal scorers: Ronaldo 4 and Benzema 2.
25 01/03/2017 Real Madrid - Las Palmas 3-3 Ronaldo (2) and Isco
26 04/03/2017 Éibar - Real Madrid 1-4 Benzema (2), James and Asensio
EUROPEAN SUPER CUP 27 12/03/2017 Real Madrid - Betis 2-1 Ronaldo and Ramos
28 18/03/2017 Athletic - Real Madrid 1-2 Benzema and Casemiro
ROUND DATE MATCH RESULT GOAL SCORERS
29 02/04/2017 Real Madrid - Alavés 3-0 Benzema, Isco and Nacho
Final 09/08/2016 Real Madrid - Sevilla 3-2 Asensio, Ramos and Carvajal 30 05/04/2017 Leganés - Real Madrid 2-4 Morata (3) and James
31 08/04/2017 Real Madrid - Atlético Madrid 1-1 Pepe
32 15/04/2017 Sporting - Real Madrid 2-3 Isco (2) and Morata
S. M. el Rey CUP 33 23/04/2017 Real Madrid - Barcelona 2-3 Casemiro and James
34 26/04/2017 Deportivo - Real Madrid 2-6 James (2), Morata, Lucas Vazquez, Isco and Casemiro
ROUND DATE MATCH RESULT GOAL SCORERS 35 29/04/2017 Real Madrid - Valencia 2-1 Ronaldo and Marcelo
36 06/05/2017 Granada - Real Madrid 0-4 James (2) and Morata (2)
Round of 32 26/10/2016 Cultural Leonesa - Real Madrid 1-7 Asensio (2), Morata (2), Nacho, Mariano and Zuiverloon (og)
37 14/05/2017 Real Madrid - Sevilla 4-1 Ronaldo (2), Nacho and Kroos
Round of 32 30/11/2016 Real Madrid - Cultural Leonesa 6-1 Mariano (3), James, Enzo and César Morgado (og)
21 Post. 17/05/2017 Celta de Vigo - Real Madrid 1-4 Ronaldo (2), Benzema and Kroos
Round of 16 04/01/2017 Real Madrid - Sevilla 3-0 James (2) and Varane
38 21/05/2017 Málaga - Real Madrid 0-2 Ronaldo and Benzema
Round of 16 12/01/2017 Sevilla - Real Madrid 3-3 Asensio, Ramos and Benzema
Quarter-finals 18/01/2017 Real Madrid - Celta de Vigo 1-2 Marcelo Goal scorers: Ronaldo 25, Morata 15, Benzema 11, Isco 10, James 8, Ramos and Bale 7, Casemiro 4, Kroos and Asensio 3, Nacho, Lucas Vázquez, Marcelo and Pepe 2,
Danilo, Varane, Modric, Mariano and Kovacic 1.
Quarter-finals 25/01/2017 Celta de Vigo - Real Madrid 2-2 Ronaldo and Lucas Vázquez
Goal scorers: Mariano 4, James and Asensio 3, Morata 2, Varane, Lucas Vázquez, Benzema, Nacho, Marcelo, Ramos, Ronaldo and Enzo 1. There were two own goals.
PRE-SEASON AND FRIENDLY GAMES
SANTIAGO BERNABÉU TROPHY DATE MATCH STADIUM RESULT GOAL SCORERS
28/07/2016 Real Madrid - PSG Ohio Stadium 1-3 Marcelo
EDITION DATE MATCH RESULT GOAL SCORERS
30/07/2016 Real Madrid - Chelsea Michigan Stadium 3-2 Marcelo (2) and Mariano
XXXVII 16/08/2016 Real Madrid - Stade de Reims 5-3 Nacho, Ramos, Morata, James and Mariano 04/08/2016 Bayern Munich - Real Madrid MetLife Stadium 0-1 Danilo
Goal scorers: Marcelo 3, Mariano and Danilo 1.

CRISTIANO, THE BEST
PLAYER IN THE WORLD
176 177
fútbol
CRISTIANO RONALDO, THE BEST FIFA MEN’S
2016 GOLDEN BALL PLAYER 2016 AWARD
France Football magazine 745 points and beat Messi (316) after winning the prize. He Cristiano Ronaldo won the first vote from a jury made up entirely
recognized the top scorer in and Griezmann (198), who were received it from Paco Gento, The Best FIFA Men’s Player 2016 of the coaches and captains
the history of Real Madrid and second and third respectively, accompanied by other Real award at the gala held at TPC of the 209 FIFA federations,
the Portuguese national team in the votes cast by journalists Madrid legends who have won studios in Zurich, Switzerland. journalists representing each of
as the best footballer in the of FIFA-affiliated federations. the Golden Ball such as Kopa, The Real Madrid striker beat the countries and by users of
world in its 2016 edition. It is Ronaldo Nazario, Zidane, Figo Messi and Griezmann in the the FIFA website.
his fourth Golden Ball, after Cristiano offered the Madrid and Owen. The fans honored
winning in 2008, 2013 and fans the Golden Ball in the first him with a spectacular mosaic
2014. Cristiano was awarded match at the Santiago Bernabéu of golden cards.
178 179
FOOTBALL
BEST PLAYER 100 GOALS
IN EUROPE IN EUROPE
Cristiano Ronaldo won the the federations belonging to He is the first player in history
trophy for UEFA Best Player UEFA. This is the second time
in Europe 2015-16, which was that Cristiano Ronaldo has
to reach this figure
presented at the gala held at won this award after finishing
the Grimaldi Forum in Monaco. first in the vote two years Florentino Pérez presented best footballer in the world would
The Portuguese player beat his ago. In addition, he is the only Cristiano Ronaldo with a make history again by reaching
team-mate Gareth Bale and player who has always been commemorative shirt after 100 goals scored in the European
Antoine Griezmann in a vote among the three finalists since achieving that historic figure Cup, thanks to a hat-trick against
by journalists representing the award began in 2011. with his two goals away against Bayern Munich in the Champions
Bayern Munich. A week later, the League return leg.
180 181
FOOTBALL
CRISTIANO RONALDO
EXTENDS HIS CONTRACT
WITH REAL MADRID
Cristiano Ronaldo will continue to increase his legendary
status at Real Madrid until June 30, 2021
The presidential box at

the Santiago Bernabéu
hosted the presentation of
the contract extension of the
club’s top scorer in history.
The president of Real Madrid,
Florentino Pérez accompanied
the Portuguese player in
a widely anticipated event
which was also attended by
182 the player’s family and several
members of the Real Madrid
183
FOOTBALL
Board of Directors. Florentino
Pérez said: “Today you are
the club icon, the symbol of
the best club in the history of
football. There will be a before
and an after Cristiano Ronaldo.
With Real Madrid you have won
everything. You are already a
legend of the club because you
have become the top scorer in
its history”. Cristiano showed
his gratitude with an emotional
message: “I would like to thank
the president, Real Madrid,
the city, my colleagues and all
the people who have helped
me get to this stage. It’s a
very special day for me, a very
important day in my connection
with Real Madrid. This club is in
my heart”.
FIVE REAL MADRID PLAYERS
IN THE FIFA WORLD XI
Cristiano Ronaldo, Ramos, Marcelo, Kroos and Modric
were chosen in the 2016 FIFA FIFPro World XI
Real Madrid was the club with seventh time. The other three
the most players in the ideal Real Madrid players have also
team of the year, chosen by all been selected before: Marcelo
the professional footballers. for the third time, and Modric
Cristiano, who occupies one and Kroos for the second time.
of the three forward positions, The rest of the members of the
is in the ideal team for the World XI were Neuer, Alves,
tenth consecutive time. Sergio Piqué, Iniesta, Messi and Luis
Ramos was selected for the Suárez.
184 185
FOOTBALL
SERGIO RAMOS,
500 GAMES
FOR REAL MADRID
Sergio Ramos reached 500 Madrid president Florentino

official games with Real Pérez presented Sergio
Madrid in Pamplona, against Ramos with a commemorative
Osasuna (1-3). To celebrate shirt for the captain’s 500
the historic moment, Real official games.
186 187
fútbol
Throughout these 500 games, Sergio
has scored very important goals, such
as the goal which won the Tenth.
THE ACADEMY
A factory of talent
Of the 13 teams that make up the Madrid team in this category

Real Madrid Academy, seven won these titles in the same
won the league championship season.
and four were runners-up in the
2016-2017 season. Of the other six champions
in the Academy, of particular
Real Madrid Castilla, with a note is the performance of the
188 very young team that had Under-10 A team, who was 189
fútbol
up to five youth players, was also proclaimed champion of
battling all season for the the final phase in Madrid.
playoff promotion positions to
the Second Division. It is necessary to emphasize
the great goal scoring capacity
The Under-18 A team of the Academy. The 13 teams
completed a dream season scored a total of 1,543 goals
winning a treble which is in their respective leagues.
unprecedented in the history A figure that translates as an
of the club: top of Group V, average of almost 119 per
Champions Cup and Copa del team. The Under-10 A team
Rey winners. Never has a Real scored 268 goals in 26 games.
Seven teams from the Academy

were proclaimed League champions
and four were runners-up.
191
FOOTBALL
The Under-18s win the Copa del Rey. It has been the The Under-18s celebrate first place in Group V
best season in the history of this youth team. of the Division of Honor.
First treble in the Under-18

A team’s history
The Under-18 A team was winners of
Group V in the Division of Honor, the
Champions Cup and the Copa del Rey.
The team completed a historic Real Madrid’s Under-18 trophy

season in which they won the list now includes 13 Copa del
treble for the first time, ending Rey and 7 Champions Cups, a
the year top of Group V in the competition created in the 1994-
Division of Honor, and lifting the 1995 season.
Champions Cup and the Copa
del Rey trophies. A milestone Real Madrid is the most
in the Madrid Academy, since successful club in the tournament
winning all the national trophies since it began, but it had never
at stake in the same season won both competitions in one Guti’s team, with the Champions Cup in the
had never been done before. season. O Couto stadium in Orense.
UNDER-14 A UNDER-14 B
Real Madrid CASTILLA UNDER-18 A League champions. Fifth place.
Eleventh in Group 2 in the Second Division B. Winner of the Copa del Rey U-18. (Group 1 of the Under-14 Division of Honor). (Group 2 of the Under-14 Division of Honor).
Winner of the Champions Cup.
League champions.
(Group 5 of the Division of Honor).
Semi-finalists in the UEFA Youth League (Final Four in Nyon).
192 193
FOOTBALL
League Runners-up. League Runners-up.
(Group 1 of the Under-12 Autonomous Community’s First Division). (Group 4 of the Under-12 Autonomous Community’s First Division).
UNDER-18 B UNDER-18 C
League champions. League champions.
(Group 12 of the Under-18 National League). (Group 1 of the Under-18 Autonomous
Community’s First Division).
League champions. League Runners-up.
(Group 7 of the Under-10 Football 7-Madrid). (Group 7 of the Under-10 7-a-side Football-Madrid).
Champions Final Champions Phase U-10 Madrid.
League Runners-up. League champions.
(Group 1 of the Under-16 Autonomous (Group 2 of the Under-16 Autonomous
Community’s First Division). Community’s First Division).
UNDER-8
League champions.
(Group 30 of the Under-8 Football 7-Madrid).
Runners-up Final Champions Phase U-8 Madrid.
BASKETBALL
FIRST TEAM
2016-17 SQUAD
POINT GUARD-
COACHES POINT GUARD SHOOTING GUARD SHOOTING GUARD FORWARDS POWER FORWARD CENTER
7 23 20 5 3 36 14
196 197
BASKETBALL
Pablo Laso Jesús Mateo Doncic Llull Carroll Rudy Randolph Álex Suárez Ayón
COACH ASSISTANT COACH
4 44 9 6 21
Francisco Redondo Juan Trapero DRAPER Taylor F. Reyes Nocioni HUNTER

ASSISTANT COACH FITNESS COACH
8 33
Maciulis Thompkins
198
baloncesto
199
Winners of the
Copa de Rey
Real Madrid won the title
for the 27th time
Winner
Copa del Rey
200 201
baloncesto
The King of Cups continued
to increase its trophy haul in
this competition with a new
title, the 27th in its history,
the fourth consecutive title
and the fifth in six years. A
title that has even more value
in what was rated the most
demanding Copa del Rey in
recent times.
Real Madrid exhibited it’s

greatest qualities during the
whole tournament: bravery,
202 courage, effort and most 203
BASKETBALL
importantly, never giving up. A
Randolph three-pointer forced
overtime against MoraBanc
Andorra in the quarter-finals
before winning by 99-93 while
against host Baskonia they
had to come back in the final
minutes with eight points from
Llull to win it again in overtime
(99 -103). In the final, which
was no less exciting, Laso’s
team beat Valencia Basket
97-95 in another memorable
performance by the MVP Llull
(his second after Barcelona
2012), who settled the match
with 10 points in the last two
minutes.
Real Madrid basketball team has won

five Copa del Rey in six years.
204
fútbol
205
206
fútbol
207
208 209
fútbol
The squad visited the headquarters of both the City Council
and the Community and posed at the Santiago Bernabéu.
210 211
BASKETBALL
King Felipe VI received the Real
Madrid basketball team, Copa del Rey
champions, in the Zarzuela Palace.
Liga endesa AND
EUROLEAGUE
Real Madrid were first in the regular season and
runners-up in the Liga Endesa; and first in the regular
season and semi-finalists in the Euroleague
In the Liga Endesa, Real 23 wins in 30 games. In the

Madrid ended the regular playoffs they roundly beat
season in first place, with 25 the Turkish team Darussafaka
wins in 32 games. In the playoff 3-1 to reach the Final Four
they defeated MoraBanc in Istanbul, where the hosts,
Andorra in the quarter-finals Fenerbahçe, prevailed in the
(2-1) and Unicaja de Málaga in semi-finals.
212 the semi-finals (3-0) but could 213
fútbol
not overcome Valencia Basket Sergio Llull was named MVP of
in the final (1-3). the Euroleague 2016-17 and
chosen in the All-Euroleague
Thanks to his consistency, Team. Meanwhile, Luka Doncic
Sergio Llull was named MVP received the Rising Star award
of the Liga Endesa and chosen as the best young player. The
in the All-Liga ACB Team. Luka victory by 63-102 away to
Doncic was named best young Barcelona Lassa on the 8th
player and chosen in the best match day of the Euroleague
young players team. will go down in history as
producing the widest points
In the Euroleague, Real Madrid difference achieved at Barça’s
ended the regular season with home court.
Doncic was chosen best young player

of the Euroleague.
FELIPE REYES,
TOP REBOUNDER IN THE
HISTORY OF THE ACB
Felipe Reyes added a new Clásico against Barcelona

milestone to his long list of and surpassing the American
records in his 702 League Granger Hall. Reyes also
game. The captain of Real smashed another record: he
Madrid became the maximum is the highest scorer for Real
rebounder in the history of the Madrid in the League, with
ACB with 4,293 rebounds, 5,312 points, after beating
after adding three in El Biriukov’s record.
214 215
fútbol
Felipe Reyes is also the top scorer for
Real Madrid in the League.
REAL MADRID PAYS TRIBUTE
TO NOCIONI IN HIS FAREWELL
With more than 170 matches emotional event organized by

with the Real Madrid shirt and the club and surrounded by all
eight titles won, Chapu Nocioni his teammates, to whom he
said farewell to professional thanked for this affectionate
basketball. He did so at an farewell.
216 217
fútbol
The club paid an emotional tribute
to Nocioni when he announced his
retirement from professional basketball.
2016-17
SEASON RESULTS
COPA DEL REY liga ENDESA
ROUND MATCH ROUND MATCH
Quarter-finals Real Madrid 99 - MoraBanc Andorra 93
REGULAR SEASON
Semi-finals Baskonia 99 - Real Madrid 103
Matchday 1 Real Madrid 101 - Unicaja 90
Final Real Madrid 97 - Valencia Basket 95
Matchday 2 Valencia Basket Club 75 - Real Madrid 94
Matchday 3 Break
Matchday 4 Real Madrid 93 - UCAM Murcia CB 86
Matchday 5 Movistar Estudiantes 88 - Real Madrid 96
PRE-SEASON Matchday 6 Real Madrid 94 - Tecnyconta Zaragoza 68
Matchday 7 FC Barcelona Lassa 85 - Real Madrid 75
COMPETITION MATCH Matchday 8 Real Madrid 86 - Iberostar Tenerife 59
Matchday 9 Herbalife Gran Canaria 68 - Real Madrid 76
VI Costa del Sol Tournament Real Madrid 87 - Fenerbahçe 90
Matchday 10 Real Madrid 96 - ICL Manresa 70
VI Costa del Sol Tournament Unicaja 78 - Real Madrid 83
Matchday 11 Real Madrid 92 - Montakit Fuenlabrada 76
218 NBA Global Games 2016 Real Madrid 142 - Oklahoma City Thunder 137
Matchday 12 RETAbet Bilbao Basket 77 - Real Madrid 85 219
Matchday 13 Real Madrid 106 - Rio Natura Monbus Obradoiro 59
BASKETBALL
Matchday 14 Real Betis Energía Plus 86 - Real Madrid 85
Matchday 15 Baskonia 77 - Real Madrid 62
Matchday 16 Real Madrid 96 - MoraBanc Andorra 92
ENDESA SUPER CUP Matchday 17 Divina Seguros Joventut 78 - Real Madrid 81
Matchday 18 Real Madrid 85 - Valencia Basket Club 71
COMPETITION MATCH Matchday 19 Break
Semi-finals Real Madrid 93 - F.C. Barcelona Lassa 99 Matchday 20 UCAM Murcia CB 61 - Real Madrid 89
Matchday 21 Unicaja 82 - Real Madrid 78
Matchday 22 Real Madrid 81 - Herbalife Gran Canaria 93
Matchday 23 Iberostar Tenerife 75 - Real Madrid 64
Matchday 24 Real Madrid 76 - FC Barcelona Lassa 75
Matchday 25 Rio Natura Monbus Obradoiro 90 - Real Madrid 83
Matchday 26 Real Madrid 104 - RETAbet Bilbao Basket 76
Matchday 27 Montakit Fuenlabrada 99 - Real Madrid 101
Matchday 28 Real Madrid 86 - Baskonia 82
Matchday 29 Real Madrid 87 - Real Betis Energía Plus 76
Matchday 30 ICL Manresa 80 - Real Madrid 91
Matchday 31 Real Madrid 79 - Movistar Estudiantes 72
Matchday 32 Tecnyconta Zaragoza 78 - Real Madrid 98
Matchday 33 Real Madrid 95 - Divina Seguros Joventut 70
Matchday 34 MoraBanc Andorra 86 - Real Madrid 88
PLAYOFFS
Quarter-finals / 1st match Real Madrid 107 - MoraBanc Andorra 76
Quarter-finals / 2nd match MoraBanc Andorra 89 - Real Madrid 77
Quarter-finals / 3rd match Real Madrid 95 - MoraBanc Andorra 84
Semi-finals / 1st match Real Madrid 71 - Unicaja 68
Semi-finals / 2nd match Real Madrid 101 - Unicaja 72
Semi-finals / 3rd match Unicaja 73 - Real Madrid 76
Final / 1st match Real Madrid 87 - Valencia Basket 81
Final / 2nd match Real Madrid 79 - Valencia Basket 86
Final / 3rd match Valencia Basket 81 - Real Madrid 64
Final / 4th match Valencia Basket 87 - Real Madrid 76
euroleague
ROUND MATCH
REGULAR SEASON
Matchday 1 Real Madrid 83 - Olympiacos 65
Matchday 2 Maccabi Tel Aviv 82 - Real Madrid 89
Matchday 3 Real Madrid 87- Baskonia 91
Matchday 4 EA7 Emporio Armani Milan 90 - Real Madrid 101
Matchday 5 Real Madrid 90 - Galatasaray 81
Matchday 6 CSKA Moscow 91 - Real Madrid 90
Matchday 7 Real Madrid 87 - Panathinaikos 84
Matchday 8 F.C. Barcelona Lassa 63 - Real Madrid 102
Matchday 9 Real Madrid 89 - Unics Kazan 75
Matchday 10 Fenerbahçe 78 - Real Madrid 77
Matchday 11 Real Madrid 96 - Zalgiris 91
220 Matchday 12 Darussafaka Dogus 81 - Real Madrid 68 221
Matchday 13 Real Madrid 95 - Brose Bamberg 72
fútbol
Matchday 14 Red Star 82 - Real Madrid 70
Matchday 15 Anadolu Efes 78 - Real Madrid 80
Matchday 16 Real Madrid 95 - CSKA Moscow 85
Matchday 17 Real Madrid 80 - Maccabi FOX 75
Matchday 18 Zalgiris Kaunas 59 - Real Madrid 74
Matchday 19 Brose Bamberg 89 - Real Madrid 91
Matchday 20 Real Madrid 94 - EA7 Emporio Armani Milan 89
Matchday 21 Baskonia 71 - Real Madrid 79
Matchday 22 Unics Kazan 77 - Real Madrid 81
Matchday 23 Real Madrid 101 - Darussafaka Dogus 83
Matchday 24 Galatasaray 87 - Real Madrid 84
Matchday 25 Real Madrid 98 - Red Star 68
Matchday 26 Panathinaikos 88 - Real Madrid 82
Matchday 27 Real Madrid 85 - F.C. Barcelona Lassa 69
Matchday 28 Olympiacos 73 - Real Madrid 79
Matchday 29 Real Madrid 61 - Fenerbahçe 56
Matchday 30 Real Madrid 97 - Anadolu Efes 80
PLAYOFFS
Quarter-finals / 1st match Real Madrid 83 - Darussafaka Dogus 75
Quarter-finals / 2nd match Real Madrid 80 - Darussafaka Dogus 84
Quarter-finals / 3rd match Darussafaka Dogus 81 - Real Madrid 88
Quarter-finals / 4th match Darussafaka Dogus 78 - Real Madrid 89
FINAL FOUR OF THE EUROLEAGUE (ISTANBUL)

Semi-finals Fenerbahçe 84 - Real Madrid 75
Third and fourth place Real Madrid 70 - CSKA Moscow 94
Llull was chosen best player of the

Euroleague. Doncic, the best young
player of the European competition.
THE ACADEMY
La best academy in Spain
During a season to remember, The Under-16 A team deserves

the team playing in the EBA a special mention, winning all
League finished third in Group the tournaments in which it
B, while the Junior, Under-16 participated and remained
and Under-14 teams achieved undefeated throughout the
an extraordinary treble in season. Also, the Under-14
their respective Spanish A team was champion of the
222 Championships, a feat that they Endesa Mini Cup played in 223
fútbol
had already achieved in 2014/15. Vitoria.
The three teams were also won
the Madrid Championship.
Florentino Pérez poses

with Real Madrid Junior,
Spanish Champion.
EBA JuNIOR UNDER-14 A
Third in Group B of the EBA League. Madrid Champions. Madrid Champions.
Club Champions of Spain. Champions of Spain.
Champions of the Adidas Next Generation Tournament in Coín. Champion of the Endesa Mini Cup.
224 225
BASKETBALL
UNDER-16 a-B UNDER-14 B
After playing in the three corresponding phases, the team
UNDER-16 a finished unbeaten, in 13th place in the Madrid U-14 A1
Madrid Champions. League A, the highest permitted by FBM (Madrid Basketball
Champions of Spain. Federation) rules.
UNDER-16 B
After playing in the three corresponding phases, the team
finished unbeaten, in 13th place in the Madrid U-16 A1
League A, the highest permitted by FBM (Madrid Basketball
Federation) rules.
MEMBERS
Florentino Pérez, four more years
as president of Real Madrid.
PRESIDENTIAL
ELECTION
On June 8, pursuant to the the Electoral Board, under

provisions of Article 38 of the Article 40, paragraph E,
club’s Bylaws, the Electoral point 2 of the current
Board agreed to call Elections Bylaws of the club, declared
for President and Board of Florentino Pérez Rodríguez
Directors of the club. president of Real Madrid
and the Board of Directors
On June 19, 2017, with made up of the following
only candidacy presented, candidates:
230 231
área social
PRESIDENT
Florentino Pérez Rodríguez MEMBER Nº. 2,486
VICE PRESIDENTS
Fernando Fernández Tapias MEMBER Nº. 30,031
Eduardo Fernández de Blas MEMBER Nº. 5,471
Pedro López Jiménez MEMBER Nº. 12,787
SECRETARY
Enrique Sánchez González MEMBER Nº. 14,344
SPOKESPERSONS
Ángel Luis Heras Aguado MEMBER Nº. 1,807
Santiago Aguado García MEMBER Nº. 1,982
Jerónimo Farré Muncharaz MEMBER Nº. 2,896
Enrique Pérez Rodríguez MEMBER Nº. 6,962
Manuel Cerezo Velázquez MEMBER Nº. 11,488
José Sánchez Bernal MEMBER Nº. 12,841
Gumersindo Santamaría Gil MEMBER Nº. 17,764
Raúl Ronda Ortiz MEMBER Nº. 18,579
José Manuel Otero Lastres MEMBER Nº. 19,149
Nicolás Martín-Sanz García MEMBER Nº. 21,210
José Luis del Valle Pérez MEMBER Nº. 46,101
Catalina Miñarro Brugarolas MEMBER Nº. 53,469
FLORENTINO PÉREZ’S SPEECH DURING
THE PROCLAMATION CEREMONY AS
PRESIDENT OF REAL MADRID “We face this new term having
enjoyed one of the best seasons in
“Real Madrid turns history into legend” our history.”
“Real Madrid is one of the The members are the club’s

greatest symbols of sport. It is greatest assets and the best
a myth of emotions, feelings examples and champions of our
and impossible challenges values and our history. These
overcome throughout more incredible 115 years of existence
than a century of history. Our have been made possible by
club is and should always be the their loyalty and passion for the
most self-demanding because badge and this shirt. I thank the
232 for Real Madrid the dreams of members for the affection that 233
área social
its members and fans are the they have always shown us after
only dreams setting its course. the victories and also during the
difficult times.
Dear friends, Today I have the
immense honor of continuing We have received and keep on
as president of Real Madrid. receiving their warm support
I, as well as the members of and encouragement, essential
the Board of Directors present for us to continue leading the
here, respectfully take on with club. A backing that we are also
dedication and excitement this constantly given by all Madrid
renewed great responsibility fans, who follow us from all
of being in charge of this over the world. All of them
club and to representing the make being a Real Madrid fan
sole owners of this entity: its a universal feeling and we want
members. to express our appreciation and
admiration for them as well.
Our commitment to Real Madrid
is utmost and, once again, all I would also like to thank
we can do is give all we have everybody who works at this
to offer so that this club can live club because they make it
up to its great history. possible with their daily efforts,
their anonymous work and their
I would like to express, on loyalty to Real Madrid. Their
behalf of all my colleagues, dedication makes it possible
my sincere appreciation to all for this organization to remain
members for their support over a great example for the rest of
these years. the world.
234 235
MEMBERS
Today I’d like to draw attention I know very well what it means This is the first time Real Madrid towards these ideals without the honorary president Paco Gento, In total, we hold 19 titles in
to my team for this new stage. to be president of Real Madrid. has won four titles in one slightest complacency, putting and it will continue as one of football and basketball in
My colleagues on the Board My dedication and devotion season—the European Super more emphasis on the younger the hallmarks of our club. A the last four seasons. But in
of Directors are here with me. are and will always be aimed Cup, the Club World Cup, the generations to continue making team led by Zinedine Zidane, this club we always aspire to
Two of them are new but the at preserving the values of La Liga and the Champions history. a symbol of Real Madrid who more and now we have the
rest have been by my side for our club, achieving maximum League. We had gone 59 years has become the best coach in responsibility of maintaining
many years, carrying out their economic and social strength without the Champions League Our strength today should be the world in the space of a few and increasing this period of
work in an impeccable manner. and winning as much as and La Liga double and now the basis for building a future months. sporting success. It is therefore
possible. we have been the first club to full of victories, despite the important to maintain our
Thank you to all of them for win two Champions League fact that we are living in a time Our sporting project also economic strength and always
being here with me. I would When I first came to the titles consecutively. of maximum competitiveness extends to basketball. We focus on innovation.
like to make special mention of presidency in 2001, I had the with very powerful rivals in the are enjoying the success
Luis Gómez-Montejano, who privilege of collecting the award Real Madrid has once again financial field. of a historic team with Our leadership must be
had been with us on all the for the greatest club of the 20th done what nobody else had ten titles in these last four consolidated in the sports,
Boards and who passed away century from the President of been able to do. In the last We have built a legendary team seasons: a European Cup, economic and also in the social
a few months ago. FIFA with our dear Alfredo Di four seasons we have won with the best players in the an Intercontinental Cup, two field. A club owned by its members
Stéfano. In that moment, one nine trophies: three Champions world, the best players in Spain Leagues, four Copa del Rey because our economic strength
I know that being members of objective became important for Leagues, two Club World and with important input from and two Spanish Super Cups. makes us independent and that
the Board of Directors of Real me: to work so that Real Madrid Cups, two European Super members of the academy. We With this team and its coach, is why we continue working
Madrid is one of the best things may also be named the greatest Cups, one La Liga and one currently have eight academy Pablo Laso, the basketball to generate new resources
that has ever happened to us. club of this new century. We Copa del Rey. Without a doubt players in the first team. This is section has returned to occupy and revenues that allow us to
Thank you, dear friends of the face this new challenge today this is a demonstration of the example we have inherited the place it deserves with an remain leaders in a very difficult
new Board, for your dedication having enjoyed one of the best the robustness of a sporting from Santiago Bernabéu, exceptional way of playing that and increasingly competitive
and commitment. seasons in our history. project. We will continue to work Alfredo Di Stéfano and our all our fans identify with. economic environment.
The digital world will be the And as I always say, the innovative and an example to
pillar that allows us to reach fundamental basis for all our follow in world sport. A Real
all our fans, to offer them our successes is the unity of all Madrid united in the pursuit of
services and increase our our members and fans. This the seemingly impossible. We
revenue. unity is essential to achieving will fight for the Real Madrid
this winning club formula. that we are so passionate
We are also leaders in terms And above all, it ensures the about, the Real Madrid that
of our infrastructures with a institutional stability that our turns history into legend.
236 Real Madrid City in continuous club enjoys today. This united 237
área social
growth and which today is club is practically indestructible
admired by all who visit it. and it is what allows us to face Thank you very much”.
In addition to the first team the future with enthusiasm and
and academy residences, the optimism.
Alfredo Di Stéfano stadium
and the 12 training pitches, we Real Madrid is today a
have built a truly spectacular universal benchmark, also for
basketball training arena its commitment to solidarity
for the first team and the through our Foundation. I want
academy. Now we are about to to strengthen our response to
finish the construction project challenges by increasing our
for what will be the club’s great presence where we are most
corporate and office building. needed. We are present in 76
countries and host 65,000
We have also laid the children in our more than 400
groundwork for one of the social sports schools around
club’s most ambitious goals in the world. The flag of solidarity
recent years: the renovations is something essential in the
of the Santiago Bernabéu Real Madrid of the 21st century
stadium. These works are but we also want more. We
aimed at turning the Santiago want to reach the 1,000 social
Bernabéu stadium into the schools around the world and
great avant-garde architectural host 150,000 children at risk of
icon that will make all of the exclusion.
Real Madrid family and the
city itself proud. A spectacular We have a modern Real Madrid
stadium, more modern, more but with our old values. A
comfortable and also safer. Real Madrid that is charitable,
GENERAL
ASSEMBLY
The Ordinary and Extraordinary statements for the 2015-16

General Assemblies were held season, the budget for the
on 23 October 2016. They 2016-17 season and maintained
passed the annual report, current membership fees as
balance sheet and financial the taxable base:
238 Members under 11 years of age EXEMPT

239
área social
Members from 11 to 14 years of age €42.20
Reduced Fee (retired members over 65 years
€61.60
of age and a member for more than 25 years)
Adults €123.30
Members for more than 50 years EXEMPT
The fees will be increased by the Membership Disciplinary

VAT at the time of accrual. Commission for the period
from March 29, 2017 to
The Extraordinary Assembly March 28, 2021.
approved:
• The Board’s proposal for the
• Th e appointment of election of the members of
Francisco Gento López as the Electoral Board for the
Honorary President. period from March 29, 2017
to March 28, 2021.
• The Board’s proposal for the
election of the members of
PACO GENTO, HONORARY
PRESIDENT OF REAL MADRID
Francisco Gento López, 601 official matches with the

Paco Gento, was unani- Real Madrid shirt, 182 goals
mously appointed honorary scored and 44 international
president of Real Madrid at appearances with the
the Extraordinary General Spanish national team. I
Assembly. Florentino Pérez speak of a magnificent man
paid tribute to him: “The and a great player who came
240 Board of Directors brings to to Real Madrid in 1953, from 241
área social
this Extraordinary Assembly Racing de Santander. Dear
the person who we consider Paco, you represent the
should take up the torch values of Real Madrid, you
from Alfredo Di Stéfano. With are part of this badge and
great emotion and affection, you will remain forever in the
I propose Francisco Gento heart of all Real Madrid fans
as honorary president of around the world. I know that
Real Madrid. The only player our great Alfredo Di Stéfano
in the history of football would be proud that you took
with 6 European Cups. He over from him as president.
also has to his name 12 Alfredo made the name of
Leagues, 2 Spanish Cups, 1 our club even greater and his
Intercontinental Cup, 2 Latin farewell still leaves a huge
Cups and 1 Small World Cup, void among us”.
AWARDING OF
INSIGNIAS
On 26 November 2016, a
ceremony was held to award
insignias to club members
of 25, 50 and 60 years. A
total of 1,691 insignias were
242 awarded, of which 165 were
gold and diamond, 442 gold
and 1,084 silver. Board member Ángel Luis Heras received the club’s
gold and diamond insignia.
Florentino Pérez presided the

event along with the Honorary
President Paco Gento and
representatives of the Board Likewise, more than 4,000 club’s offices at any time and and membership fees for the WRITTEN PUBLICATIONS AND Hala Madrid, Hala Madrid
of Directors, accompanied by calls were made to member with complete security and 2016-17 season and tickets to COMMUNICATIONS Junior and Tiempo Descuento
the club’s living legends. delegates and others in confidentiality. Champions League and Copa magazines.
relation to different events, del Rey games. Temporary Bylaws.
such as the presentation of During the 2016-17 season, measures also included Q u ar t erly p ub lic a t ions
MEMBER SERVICES insignia, signings, etc. the on-line office recorded changing of the type of season The official document containing containing the latest club
OFFICE more than 617,348 visits by ticket or temporarily ceasing the rules governing the club. news, reports, interviews,
Also, delegates and members members who were able to payment of club fees. The current bylaws were passed offers and promotions. Four
The Member Services Office of the 100 Club, made up of comfortably resolve their at the Extraordinary General issues were sent last season
continues to provide integrated our 100 most senior members, issues and it now totals more Assembly held on 30 September to the homes of members and
personalized service to our receive personalized service than 1.3 million visits since it MEMBER HOTLINE 2012. Members Newsletter. An Real Madrid fans.
members and supporters. and special privileges in was launched in March 2011. 91 344 54 45 official publication containing
Accessed through Gate 55 appreciation for their loyalty institutional information on the
of the Bernabéu, the office is and service to the club. The On-line Office currently Exclusive hotline for members. club, as well as news of interest
open all day from 9:00 am to has permanent procedures Accessing it requires prior to members.
7:00 pm, Monday to Friday. for members to modify their identification with membership
The Member Services Office THE ONLINE MEMBER personal details (address, number and PIN code. You can General Report.
has received more than 12,000 SERVICES OFFICE telephone, e-mail, etc.), check also communicate with the club
visits this year and attended to their direct debit details and from anywhere in the world, dialing An official publication listing
more than 11,000 phone calls. The Online Member Services change them if they wish, +34 91 344 54 45. The 902 21 all Real Madrid activities:
Moreover, through the official Office (https:// socios. change their PIN code or 2002 member hotline is also still institutional, sports, social,
e-mail of the Member Services realmadrid.com) is the website access seat assignment, as available. business, economic and
Office, there were more than where queries by members well as temporary procedures, communications events,
14,000 requests for information and related issues are handled; such as those set up to apply In the 2016-17 season, 52,427 together with its financial
and different issues resolved. without having to visit the for funding of annual passes calls have been answered. statements.
Members of the 100 club, in the Royal Box at the
Santiago Bernabéu stadium.
244
EXCLUSIVE E-NEWSLETTERS also sends notifications to sending of SMS messages REAL MADRID MEMBERSHIP DISCIPLINARY
FOR MEMBERS members by e-mail, the to mobiles with the latest CITY COMMISSION
frequency of which depends club news relating to ticket
Weekly electronic magazine for on the information needs of the sale dates, assignment of All Real Madrid members and In the 2016-2017 season,
Real Madrid members, offering club and its members. During seats and other relevant fans can visit, upon request, the Membership Disciplinary
the latest news and information the 2016-17 season, more information. A total of the first team and academy Commission continued to
on the club, exclusive videos, than 4,500,000 e-mails were 766,991 SMS messages residences, gym, dressing carry out its role as the club’s
ticket sales dates and the sent with information of great were sent. rooms and football pitches disciplinary body, in accordance
results of the weekend’s football use and interest to members. where our teams play and with the Bylaws of the club, with
and basketball matches. The club therefore encourages train. In the 2016-17 season, the following results:
More than 70,000 members all Real Madrid members to TICKET INCIDENT they were visited by more than
currently receive the electronic provide their e-mail address OFFICE 3,500 people.
newsletter by e-mail, resulting in to the club, in an easy and PROCEEDINGS INITIATED IN 2016-17
a total volume of approximately simple way at https://socios. Club members have an For resale and misuse of season tickets and match tickets 80
2,500,000 e-mails sent last realmadrid.com, by registering exclusive ticket incident PLAYER AUTOGRAPH For infringements regulated by Act 19/2007, dated 11 July, against Violence,
season. their membership number and office available on match SESSIONS Racism, Xenophobia and Intolerance in sport. 57
PIN code using the option days, at which they can For Police intervention in organized resale of season passes. 1,547
“Change my personal data”. solve problems relating to As in past seasons, at every TOTALES 1,684
MEMBER NOTIFICATIONS lost tickets or if they have game played outside the
forgotten their season ticket Community of Madrid, player
As a supplement to the SMS MESSAGES and have their tickets issued. autograph sessions have been
e-newsletter and taking In the 2016-17 season, organized and local supporters’ RATIFIED PROCEEDINGS 2016-17
advantage of new technologies, During the 2016-17 season, 5,700 incidences have been club members invited in the Ratified proceedings with the relevant penalty 343
the Members Department the club intensified the resolved. cities where the team plays.
Seventh consecutive Champions League semi-final.
246
MEMBERSHIP from payment of the TEMPORARY ASSIGNMENT OF • Change of residence for • Interest-free 3, 6 or 10
DETAILS membership fee. SEASON PASSES TO THE CLUB work reasons. month financing of season
passes.
The membership of Real • 5,757 junior members from The Real Madrid Board • Change of residence for
Madrid is made up of a total 11 to 14 years of age paid a introduced a system in which study reasons. • Double credit limit: one for
92,830 members, of which fee of €51.06. members are entitled to apply for VISA purchases and another
73,663 are men and 19,167 temporary assignment of season In the 2016-17 season, 1,845 for exclusively financing
are women. • 14,145 junior members tickets to the club for one season, members made use of the season passes.
under 11 years of age are thereby not having to pay for the system.
• 65,188 adult members paid exempt from payment of pass during said period and only • Card free of charge for the
a fee of €149.19. the membership fee. the membership fee. first year.
FINANCING OF MEMBERSHIP
• 3,545 adult members over 65 • Priority in the purchase of Members with season passes FEES AND SEASON TICKETS • Free travel insurance up to
years of age, retired and with tickets and discounts for are allowed to make their 310,000 euros.
25 years of membership, members without season season passes fully available Thanks to an agreement with
paid a reduced membership passes. to the club for duly justified the CaixaBank Group, members • Free insurance against theft
fee of €74.54. reasons: who are season pass holders at ATMs.
• Free access to the Bernabéu can apply for a Real Madrid-
• 4,195 adult members with Tour and Real Madrid City to • Financial reasons. CaixaBank card that provides In the 2016-2017 season, 5,446
more than 50 years of watch Real Madrid Castilla interesting and unique benefits members financed their fees.
membership are exempt and Academy games. • Health reasons. for Real Madrid members:
FAN CLUB
DEPARTMENT
Currently Real Madrid has 2,351 fan clubs, of which
2,181 are in Spain and 170 in the rest of the world. At
present, we have more than 65 national and international fan
clubs that are in the process of being set up.
Throughout the season, With regard to games

the fan clubs celebrated played at the Santiago
anniversaries, at which the Bernabéu stadium, the Fan
club was present and sent Club Department works in
institutional representatives. conjunction with the Members
We attended 263 acts, almost Department of the visiting
all of those that were held. Six team to invite a group of its
248 fan clubs celebrated their 25th fans to a lunch to promote 249
MEMBERS
anniversary, two their 50th relations between the fans.
and one its 65th anniversary.
At the end of the season, the
The club’s Board of Directors, Fan Club Department organized
on July 14, 2016, approved a 7-a-side football tournament
the Real Madrid Fan Club for the Under-8, Under-10 and
Regulations, which mentions Under-12 divisions. More than
the fan club card in article 6. 10,000 supporters belonging
to 131 teams representing
In addition, at each first team over 100 Real Madrid fan clubs
away match, we call the local took part at Real Madrid City.
fan clubs to meetings to President Florentino Pérez
discuss the club and how it attended the presentation of the
functions. At the end of the trophies. Just like last year, the
season, we have maintained trophies for the champions of
contact with over 650 clubs. each category were presented
at the Santiago Bernabéu
All the clubs that so requested stadium before the Corazón
were also able to visit Real Classic Match. Raúl González
Madrid City and get to see its and Ronaldo presented the
facilities. trophies to the winners.
NATIONAL FAN CLUBS FAN CLUBS OUTSIDE SPAIN
ANDALUSIA 465 CASTILLA y LEÓN 164 ALBANIA 1 KUWAIT 3

ALGERIA 1 LEBANON 1
Almería 58 Ávila 33
ANDORRA 1 LIBERIA 1
Cadiz 44 Burgos 17
AUSTRALIA 1 LIBYA 1
Cordoba 81 León 26
AZERBAIJAN 1 LUXEMBOURG 1
Granada 86 Palencia 10 MACEDONIA 1
BAHRAIN 1
Huelva 43 Salamanca 23 MEXICO 3
BELARUS 1
Jaén 71 Segovia 20 MOROCCO 10
BELGIUM 8
Malaga 56 Soria 3 BRAZIL 2 NEW ZEALAND 1
Seville 26 Valladolid 19 BULGARIA 2 NICARAGUA 2
Zamora 13 CHILE 2 NORWAY 1
ARAGoN 43
CHINA 7 PALESTINE 1
Zaragoza 20 CATALONIA 127
250 Huesca 12 Barcelona 75
COLOMBIA
COSTA RICA
1
2
PANAMA
PERU
1
2 251
MEMBERS
Teruel 11 Tarragona 19 CROATIA 1 POLAND 1
Lleida 14 PORTUGAL 1
ASTURIAS 49 CUBA 1
Girona 19 PUERTO RICO 1
CYPRUS 1
BALEARIC ISLANDS 44 QATAR 1
DENMARK 1
CEUTA 1 REPUBLIC OF THE CONGO 1
DOMINICAN REPUBLIC 2
CANARY ISLANDS 31 ROMANIA 1
VALENCIAN COMMUNITY 200 ECUATORIAL GUINEA 3
RUSSIA 3
CANTABRIA 27 EGYPT 1
Alicante 82 SAUDI ARABIA 1
EL SALVADOR 1
CASTILLA LA MANCHA 282 Valencia 60 SENEGAL 1
ESTONIA 1
Castellón 58 SLOVAKIA 1
Albacete 54 FRANCE 7
SLOVENIA 2
Ciudad Real 76 EXTREMADURA 250 GERMANY 4
SUDAN 1
Cuenca 47 GHANA 1 SWEDEN 2
Cáceres 101 GIBRALTAR 1
Guadalajara 30 SWITZERLAND 15
Badajoz 149 GREECE 1
Toledo 75 SYRIA 3
LA RIOJA 30 GUATEMALA 4 THE NETHERLANDS 2
GALICIA 131 HUNGARY 2 THE PHILIPPINES 1
La Coruña 40 MADRID 213 INDIA 2 TUNISIA 2
Lugo 29 MELILLA 2 INDONESIA 2 UKRAINE 1
Orense 26 IRAN 1 UNITED ARAB EMIRATES 3
Pontevedra 36 BASQUE COUNTRY 20 IRAQ 1 UNITED KINGDOM 2
IRELAND 1 USA 14
MURCIA 78 Álava 4
ITALY 1 VENEZUELA 4
Guipúzcoa 9
NAVARRE 24 JAPAN 2 VIETNAM 1
Vizcaya 7
JORDAN 2 YEMEN 1
NATIONAL TOTAL 2,181 TOTAL OUTSIDE SPAIN 170
TOTAL FAN CLUBS AROUND THE WORLD 2,351

FAN CLUBS THROUGHOUT
THE WORLD
europe
69 Asia
amErica Africa
ALBANIA 1
ANDORRA 1
ITALY 1
LUXEMBOURG 1 34
23
AZERBAIJAN 1 MACEDONIA 1
oceania
42
BELARUS 1 NORWAY 1 BAHRAIN 1 PALESTINE 1
2
BELGIUM 8 POLAND 1 CHINA 7 QATAR 1
BULGARIA 2 PORTUGAL 1 INDIA 2 SAUDI ARABIA 1
CROATIA 1 ROMANIA 1 INDONESIA 2 SYRIA 3
ALGERIA 1 MOROCCO 10 CYPRUS 1 RUSSIA 3 IRAN 1 THE PHILIPPINES 1
BRAzIL 2 GUATEMALA 4
CHILE 2 MeXICO 3
EGYPT 1
GHANA 1
REPUBLIC
OF THE CONGO 1 Spain DENMARK 1 SLOVAKIA 1 IRAQ 1 UNITED ARAB AUSTRALIA 1
2,1 81
ESTONIA 1 SLOVENIA 2 JAPAN 2 EMIRATES 3 NEW ZEALAND 1
COLOMBIA 1 NIcARAGUA 2 GUINEA 3 SENEGAL 1 FRANCE 7 SWEDEN 2 VIETNAM 1
COSTA RICA 2 PANAMa 1 SUDaN 1 JORDAN 2
LIByA 1 GERMANY 4 SWITZERLAND 15 KUWAIT 3 YEMEN 1
CUBA 1 PERu 2 LIBERIA 1 TUNISIA 2 GIBRALTAR 1 THE NETHERLANDS 2
252 DOMINICAN PUERTO RICO 1 GREECE 1 UKRAINE 1
LEBANON 1
253
REPUBLIC 2 usa 14
MEMBERS
EL SALVADOR 1 HUNGARY 2 UNITED KINGDOM 2
VENEZUELA 4 IRELAND 1
FACILITIES
The main objective set during documentation of the Special
the 2016-17 season for this Plan until the provisional
area of management has approval on February 16, 2017,
been the approval of planning and obtaining the industry
permission for the remodeling reports of the different central
project of the Santiago government and Community
Bernabéu stadium on May of Madrid agencies during the
31, 2017. The final approval public information period.
by the plenary of the Madrid
City Council, without any votes Maintenance work to improve
against, of the “Special Plan for and optimize the facilities of the
the Improvement of the Urban Santiago Bernabéu stadium
256 Environment and Management has continued, while the 257
FACILITIES
of the Santiago Bernabéu necessary works to relocate
stadium” will make our stadium the Grada de Animación has
one of the architectural icons been carried out.
of Madrid and a benchmark
of international sports Real Madrid City continues
infrastructures in the 21st to grow with the construction
century. of new infrastructures and
services such as the new
The process of approval of Corporate Offices building, the
the Special Plan has always urbanization and landscaping
counted on the maximum of the west side parallel to
collaboration and willingness the Avenida de Alejandro
on the part of the participating de la Sota, the bolstering of
institutions. Since the the sanitation and irrigation
process began with the new network, and the incorporation
municipal government team, of new specialties in the
until its final approval, it has Medical Center. All these
been necessary to reach actions have been completed
an institutional agreement with the implementation of
on the main aspects of the improvements in management
remodeling. This agreement systems, the application of
was presented by the mayoress environmental sustainability
of Madrid and the president of criteria and the use of new
Real Madrid on October 11, technologies always with the
2016. This was followed by purpose of increasing the
the development all technical quality of services.
The Santiago Bernabéu stadium.

THE SANTIAGO
BERNABEU STADIUM
REMODELING and also achieve the planned

PROJECT structural and functional
modernization. In addition,
During and parallel to the plan new measures to improve the
modification, the remodeling urban environment have been
project of the Santiago included. The adaptation of
Bernabéu stadium has been the plan has been completed
adapted to the conditions through state initiative, which 259
FACILITIES
of the Special Plan. The provides the maximum legal
modifications wholly preserve guarantee for the stadium
the external image of the project remodeling project.
The project incorporates new

measures to improve the urban
environment.
The future Santiago Bernabéu stadium project.

260 261
patrimonio
The Special Plan modifies • The outer casing of the stadium, of Castellana and a 21 meter the roof is a commitment to which will be used for comfortable entrances,
the spatial detail of the the facades and the roof will bridge without structural environmental sustainability, relocations from the rest of eliminating architectural
urban planning parameters be covered with a new unitary supports that will form a large both due to the reduction of the stadium areas where the barriers, incorporating new
that regulate the Santiago surface of metal slats, which entrance atrium to the Tour acoustic and light pollution that comfort of entrances and seats mechanized links, and
Bernabéu stadium, in terms will form an iconic and avant- and the stadium on the west reaches outside, as well as the will be increased, maintaining increasing spaces for people
of the conditions of position, garde image of the stadium. side. translucent material that will be the existing stadium capacity. with disabilities.
occupation and volume, and The volume of the building used to achieve greater interior
the means to modernize it will be adjusted with the • A new fixed cover will be luminosity and the possibility • Restructuring the VIP Area • Creation of a new logistics
according to new requirements demolition of the “La Esquina installed to protect all seats of reducing consumption of to generate new quality ring inside the stadium, burial
of design, security, comfort del Bernabéu” shopping from the rain, with a retractable artificial energies. products and services. of loading and unloading
and accessibility. In this way, center, the expansion of the cover for the field of play that operations, and construction
the complete remodeling of the virtual alignments necessary can be deployed in 15 minutes • A new stand will be built on • Accessibility in the entire of a new car tunnel to increase
stadium will be possible, with for the new facades, the to improve climatic comfort. the east side with a capacity stadium will be substantially the versatility and number of
the following characteristics: reconfiguration of the towers The complete composition of of more than 3,000 spectators, improved with new, more events.
262 263
patrimonio
• Installation of a 360 degree • Expansion and improvement – Remodeling of Realmadrid
electronic scoreboard, of the complementary leisure product stores and
complete renovation of the and entertainment spaces construction of other
technological architecture of within the new stadium area: commercial spaces in
the stadium to offer all the different areas of the
possible digital services for – Expansion of the Bernabéu stadium.
sporting events and associated Tour space, which will
activities, applying the latest double with new content – Complete transformation of
technological innovations to the for a unique experience. In the restored enclosed glass
communications and security addition, a panoramic tour paneled balcony areas to
systems of the stadium. will be created along the offer new higher quality and
perimeter deck. convenient services.
• Comprehensive renovation
of the facilities to achieve the –
Opening of new restaurants,
maximum energy efficiency with the aim of turning the
integrating all the functionalities stadium into a special gourmet
that are to be implemented. destination in the city.
264 265
patrimonio
The new retractable roof will protect all seats
and the pitch from the rain.
The comprehensive remodeling road, to make it a unique whole area, whose surface – New area for private property focus on pedestrians and requirements of the normal
of the Santiago Bernabéu space of the city, through the area totals approximately and public use in the Plaza burial of logistical and activity and sporting events.
stadium includes the impro- following actions: 50,000 m2. de Sagrados Corazones, loading and unloading
vement of the surroundings covering more than 5,500 m2. operations. • Improvement in mobility
where it has been located • Improvement of the quality • Increase of public spaces for detailed in the Sustainable
since 1947. The surrounding of the urban fabric with neighbors. – Converting Rafael Salgado • Elimination of architectural Mobility Plan.
urban area will be modified new pavements, change street into a semi- barriers and implementation
to increase and improve the of lighting, installation of –
New square next to the pedestrianized area. of universal accessibility.
public spaces, improving the new furniture and signage, Paseo de la Castellana,
gardens and pedestrian areas and planting of new trees with an area of more than • Reduction of annoyances • Spatial and functional optimi-
as well as the perimeter public and landscaping in the 10,000 m2. for neighbors, with a greater zation of the area for the
266 267
patrimonio
RELOCATION OF THE necessary conditioning works sectors of the upper and lower
GRADA DE ANIMACIÓN have been carried out, fulfilling tiers of the south stand of the
the objective of having the new stadium, symmetrically to the
Within the Santiago Bernabeu Grada de Animación up and central axis, for the relocation
Remodeling Project, one of running for the first match of of the 1,800 components of
the objectives is to boost the the 2017-18 season, the final the Grada Fans. The seats
support of fans within the of the Spanish Super Cup. have been renovated and a
stadium. For this reason, there reconfiguration of the toilets
is a plan to relocate and expand The work carried out, in and restoration of the access
the Grada de Animación to addition to reverting the galleries to the new stand
the Fondo Sur stand of the area previously occupied have been carried out. At the
Santiago Bernabéu which by the Grada de Animación same time, a new gate with
can only be accessed directly in the third and fourth tier direct access from outside
from Avenida de Concha back to its original state, has has been enabled with
Espina. It has been planned consisted in refurbishing, the implementation of the
over the 2016-17 season and including adjusting the ceiling stadium’s technological control
during the summer months the and entrances, of the central systems.
268 269
patrimonio
Simulation of the inside of the stadium. Simulation of the stadium in the area by the Plaza
de los Sagrados Corazones.
270
patrimonio
271
272 273
patrimonio
REAL MADRID
CITY
CONSTRUCTION OF ready are the basic facilities,
CORPORATE OFFICES the connection hubs and
totality of the parking level
During the 2016-17 season, below ground. Currently being
the construction of the new carried out is the distribution
Corporate Offices building and the linings of the interior
in Real Madrid City has spaces. For this, a modern
progressed significantly, with functional approach has been
the exterior structure and roof adopted with a predominance
completed, as well as the glass of open spaces, and where
façades of the two displaced the natural luminosity of the
sections and the overhanging façades is the fundamental
body of the building. Also element.
274 275
patrimonio
Corporate offices building.
The total constructed surface that overlooks Real Madrid turnstiles, there is access to people), and the Real Madrid is an area for relaxing and unique configuration brought
area of the building is 14,089 City and its training grounds, offices on the upper floors. Two Foundation, located on the first vending machines, on the about by the overhang that
m2 distributed over 5 floors and allows access from the additional and independent floor. The third independent south side there meeting faces Real Madrid City and
above ground level (11,101 ground floor to the inner path entrances are planned from and differentiated access of rooms and offices, leaving which is rounded off with a
m2) and a basement whose that circles the football fields the main street (Avenida de the ground floor will be for the north facing part of floor terrace open to mountains of
main use as a car park with and connects to the Academy las Fuerzas Armadas), to give the Member Services Office as an open space. With this Madrid.
about 100 spaces, together building. This access lobby the building greater versatility. which will be additional to the type of spatial organization,
with the warehouses and has a reception, information The second entrance leads existing one in the Santiago all work space areas are
utility rooms necessary for and control area, and from to the Business Center area Bernabéu stadium. The three seamlessly connected and full
the smooth operation of this point, after passing (meeting rooms of different floors of offices, (1st, 2nd, and of natural light. The top floor,
the building. Main access is through a control and through sizes), the multi-purpose 3rd), have a similar layout. In the fourth, will be dedicated
through a triple height lobby identification and security hall (with a capacity of 160 the center of the floor there to the institutional area with a
In addition to reinforcing
communication network
devices to create a paperless
environment, the new Real
Madrid offices will guarantee the
maximum possible environmental
sustainability and energy
efficiency of its installations, with
the implementation of numerous
measures:
·
Facades providing natural
light for all workstations that
reduce the use of artificial
276 light. 277
patrimonio
· Application of LED technology
· Solar-powered motion sensors

and lighting control.
Low
· consumption air
conditioning equipment, with
energy recovery and free
cooling.
· Supply through heat recovery.
· Equipment and meter reading

monitoring.
· Remote management of signs

and incidents and control of
indoor air quality seeking user
comfort.
The new corporate offices

building of Real Madrid City will
improve the conditions of the
club’s employees and offer new
and better services to members
and fans, guaranteeing greater
transparency and efficiency in
management.
DEVELOPMENT OF to the climate of Madrid. All
THE WESTERN FRINGE these green areas are irrigated
from a new water tank with a
The development and capacity of 160 m3 capacity
landscaping of the western and its corresponding pumping
fringe of Real Madrid City has equipment, strategically
been completed, covering located in a position centered
an area of more than 30,000 in the new surroundings and
m2, with creation of a new half-buried to be better visually
landscaped boulevard, the integrated.
incorporation of a 1.2 km long
continuous running track,
278 separate lanes for vehicular 279
FACILITIES
traffic, pedestrian paths,
staging areas, large lawn areas
and improved outdoor access.
The pavements chosen for

both the roads and pedestrian
paths are characterized by
their integration within the
garden area, with the use of
deactivated earth-colored
concrete for the former, and of
“aripaq” patented pavement
made from compacted earth for
the latter. The staging areas are
distinguishable by their black
slate pavements or “pavimento
de mata” prefabricated
concrete slabs. With regards
to the landscaping, of note are
the extensive fields of Agrostis
grass which are concentrated
in the access areas and cover
a total area of around 4,000 m2,
and which are accompanied
by more than 16,000 m2 of
flower beds arranged with
different species of plants,
Development and landscaping of the western fringe shrubs and trees, all adapted
of Real Madrid City has been completed.
280 281
patrimonio
EXPANSION OF THE SOUTHERN consisted in the construction tank has also been built next The works have been carried the first rains of spring which reserving the available
BASIN SEWAGE NETWORK of a new sewage collector to the utilities building in the out with the aim of increasing are being reused for irrigating regenerated water supply for
AND IMPROVEMENT OF THE with a diameter of 1,000 south-east area of the site the flow of recycled water for the football pitches and the summer months.
IRRIGATION SYSTEM mm and a length of 450 and will be used to store all irrigation and to increase the gardens of Real Madrid City.
meters for the collection and the rainwater and drainage possibility of regulating its
During the 2016-17 season, recovery of rainwater and collected by the sewage use during dry seasons, as It is estimated that with this
works were carried out drainage from the southern network. These waters are well as improving its quality measure, together with the
to expand the southern basin of Real Madrid City, used after the appropriate by reducing its salinity with catchment of the waters of the
basin sewage network and and its connection with the treatment for the irrigation the appropriate treatment. northern zone, self-sufficiency
to improve the irrigation new underground tank of of all the Real Madrid City It is already operating at full during the autumn and winter
system of Real Madrid City. reinforced concrete with a pitches and ornamental capacity, recovering and months will reach 25,000 m3
These improvements have capacity of 1,200 m3. This gardens. storing in the tank waters from of water for reuse in irrigation,
REFURBISHMENT OF AREAS
FOR NEW SERVICES FOR THE
MEDICAL CENTER AND FOR THE
FIRST TEAM
During the last season the
necessary refurbishment works
for the incorporation of new
services inside the Real Madrid
City Medical Center have been
282 carried out. These include the
283
FACILITIES
incorporation of a magnetic
resonance imaging system and
ultrasound units, in accordance
with the sponsorship agreement
signed with Toshiba Medical
Systems, which will be operated
by Sanitas specialists. To this
end, it has been necessary to
adapt a space in the Medical
Center to be able to house an
examination room, a technical
and control room, a waiting
room and a changing room,
with the installation of the
corresponding electromagnetic
insulation.
This new service is added to the

expansion of the physiotherapy
area, the installation of the
hyperbaric chamber and
the cryocontrast chamber
and the recently established
cryotherapy zone, with the aim
of offering the most advanced
services in the field.
284 285
patrimonio
CONSOLIDATION OF REAL At present, 335,061 m2 • Central Aspiracional Building, • First Team Residence: building • 1 Medical center. - Kitchen and dining room for
MADRID CITY AND FUTURE of the 1,200,000 m2 have covering 18,163 m2, which covering 7,665 m2 for the - Physiotherapy and 100 users with independent
PROJECTS been occupied in which the houses 16 dressing rooms football and basketball first Biomechanics. area.
following infrastructures have for the Academy teams, teams. - Hydrotherapy. - Entrance, control area and
The site where Real Madrid been built: gym, classrooms, offices - 57 single rooms distributed - Hyperbaric medicine. family room for visits.
City is located covers an area for coaching staff, office, on two floors. - Magnetic resonance imaging. - Administration, medical
of 1,200,187 m2, 10 times • 1 2 full-size football veterans area and cafeteria. - Reception and training - Specialization offices office and meeting rooms.
more than the old Ciudad pitches, plus special rooms. - Games room, audiovisual
Deportiva on the Castellana. pitches for the first team, • First Team Technical Area: - Digital library. • Academy Residence: building room, and living room.
It enjoys a privileged location totaling 107,675 m 2 of indoor warm-up area, gym, - Screening room. covering 7,865 m2 for the - Training floor: library,
next to IFEMA and Adolfo pitches, 71,200 m 2 of boot room, dressing room, - Living area and games room. more than 80 players of the individual classrooms,
Suárez-Madrid Barajas Airport, which is natural grass, with cryotherapy tubs, Turkish - Heated pool. Academy who do not live in group classrooms, and
10 minutes from the city 12,491 seats, including bath, physiotherapy room, -
Kitchen and dining room Madrid. study room.
center, next to the Parque de the nearly 6,000 seats offices for coaching staff and for 40 users. - 40 double and/or triple
Valdebebas, and with public of the Alfredo Di Stéfano support staff, scouting room - Institutional area for visits rooms on two symmetrical
transport at its entrance. stadium. and relaxation room. and meetings. floors.
286 287
patrimonio
• 1 Basketball pavilion: for - The upper floors holds the • Urban development:
first team training for rest offices for the first team - Ornamental gardening:
of the Academy’s teams’ coaches and the members
· Surface area: 108,586 m2 /
competitive matches: of Real Madrid’s basketball
92,402 m2.
-
Four divisible basketball division.
· 1,389 trees.
courts and shooting area for
the first team. • Corporate offices: building · 163,307 shrubs.
covering 14,071 m2 in four
- Press room - Paths: 45,885 m2.
floors that will house all the
- Medical center, dressing room administrative services of the -
Existing parking spaces:
for players and coaches, and club: 1,699.
physiotherapy room for the - Underground car park with
first team. 92 spaces.
- Gym. - Member Services Office.
-
6 dressing rooms for - Business center.
Academy teams and referees. - Multi-purpose auditorium.
- Medical center and Academy - Workplaces.
physiotherapy rooms and ice
room. • Management and laundry.
- Office for Academy coaches
and classroom • Utilities building.
IMPROVEMENTS
IN MANAGEMENT
REINFORCING ENVIRONMENTAL
SUSTAINABILITY
As part of the actions
aimed at reinforcing the
environmental sustainability
of our infrastructures, and as
288 part of the investment made in 289
expanding the sewage network
FACILITIES
and improving irrigation, we
have implemented a new
system for the treatment and
improvement of the quality of
water destined for the irrigation
of Real Madrid City, reducing its
saline concentration by using
reverse osmosis. This recently
implemented technology,
consists in treating the stored
water which is to be reused,
with a series of filters of different
types: rings, sand, active
carbon and membranes. The
passage of water through these
filters progressively eliminates
the chemical elements that
have been dissolved by their
passage through the land
and drainage. This reduces
the concentration of chemical
elements that are dissolved in
the water, derived for example
from the use of fertilizers,
returning the water quality to
levels that allow it to be used
again for irrigation without
damaging the vegetation that
has been planted.
This osmosis system is
designed to treat 1,400 m3
per day, which is equivalent to
the daily consumption of Real
Madrid City on a summer’s day,
reducing the conductivity of
the reused water up to 750 μS.
290 291
FACILITIES
The entire annual water
consumption of our football
pitches and ornamental
gardening comes from the
recycled water network of the
Madrid City Council, as well
as from the reuse of rain water
and pitch drainage. This water
is collected in large tanks to be
reintroduced into the irrigation
the cycle.
Energy efficiency and

environmental sustainability
are priority objectives in the
constructive design of all
new infrastructures, having
been included in all those
developed in the 2016-2017
season, as detailed in previous
references.
292 293
patrimonio
Also, the maintenance of the of this policy framework, an which feature the supply and following: installation of LED LEDs in access road lighting
club’s facilities, in compliance energy audit of all the building which propose corrective technology in emergencies of leading to Real Madrid
with its policy of sustainability was carried out and passed measures—and investments stands and buildings, second City and in its car parks,
and energy efficiency, has thanks to the implementation in the technification of phase of placement of motion construction of chargers for
been strengthened with of recommended energy facilities that have enabled sensors in public toilets, electric vehicles in car parks,
actions aimed at reducing saving measures, the significant savings in installation of capacitor thermal insulation to prevent
consumption and responsibly development of Sustainable electricity consumption. This banks in transformer stations, heat loss or condensation
managing resources. As part Water Management Plans— technification includes the replacement of lighting with in heat exchangers and
294 295
patrimonio
heat and cold distribution As far as the rest of step to a General Internal groups and activities that efficient energy management
networks, improvements consumption is concerned Awareness Plan, during the consume the most energy, in all our facilities.
in the telemanagement (gas and electricity) we believe 2016-17 season a new energy in order to find alternatives.
and monitoring of energy it is essential to promote management tool, Metasys All actions are supported
equipment, and installation the internal awareness of Energy Dashboard (MED) by the obligation of our
of frequency inverters in both our employees, service has been implemented which comprehensive maintenance
pumping groups and in air companies and partners. allows the detection of losses company, during operative and
conditioning fans. Therefore, as a preliminary and the identifying of the conductive work, to carry out

IMPROVEMENT IN QUALITY
OF SERVICES
During the development of
projects, we have continued to
implement Building Information
Modeling (BIM) methodology,
which involves 3D modeling
of structures, architecture and
building facilities, as well as the
coding and parameterization of
the elements. During the 2016-
17 season we have used this
296 work to create a 3D graphic 297
survey of the infrastructures
FACILITIES
of Real Madrid City to provide
all our members and fans
with a virtual tour of the most
emblematic elements, which
can be accessed through
different devices such as mobile
phones, tablets, computers,
etc.
Risk prevention is another

fundamental priority of the
club, and for that reason
the control and monitoring
resources in this area have
been increased, particularly
with the technological
development of control tools for
the Coordination of Business
Activities, the reinforcement
of coordination actions in
matters of health and safety
in the works being carried out,
and the updating of the Self-
Protection Plans through the
execution of drills, training of
personnel and improvements
in implementation measures.
Academy building in Real Madrid City.
298 299
patrimonio
Development and landscaping of the western fringe
of Real Madrid City has been completed.
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302 303
ingresos
Management of capacity
The number of spectators at the Santiago
Bernabéu stadium was again above two million
In the 2016-17 season the most used, accounting for

attendance at the Santiago 55% of all tickets sold.
Bernabéu was once again
above two million, surpassing There was a 46% growth in
the attendance of the sales via mobile channels
previous season by 10%. over last season. Ticket
Over half a million tickets collection at home by printing
have been purchased through and downloading on mobile
all available sales channels. phones represented 60% of
The online sales channel was all tickets sold.
304 305
ingresos
A packed Palacio de los Deportes during one
of the playoffs for the league title.
Assignment of seats Basketball Football and basketball

season ticket holders
In the 2016-17 season the seat During the 2016-17 season sold, representing a 15%
assignment service showed a 7,647 basketball season increase over the 2015-16 FOOTBALL BASKETBALL
4% increase in assigned seats passes were registered. season. The online sale grew
Total number of season tickets: 61,817 (all members) Total number of season tickets: 7,647
sold, surpassing 133,000. The Attendance at the Palacio de 18% over the previous year,
16,408 season passes 3,891 members
total amount deducted from los Deportes increased by representing 85% of the 45,409 Euro-season passes 1,991 Madridistas
member subscription fees 3% from the previous year, total. 1,765 general public
was 10% more than in the surpassing 350,000 fans.
previous year. 70,000 tickets have been
Real Madrid VIP area
The Real Madrid VIP area
has 4,729 seats distributed
around the Santiago Bernabéu
stadium and 553 basketball
seats in the WiZink Center.
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The VIP seats at the Bernabéu
are distributed among 243
boxes (2,985 seats) and 1,744
individual indoor and outdoor
seats. In addition, the four
restaurants at the Bernabéu
(Puerta 57, Asador de la
Esquina, Real Café and Zen
Market) become hospitality
areas during every match.
The 586 VIP Area clients are

companies from a wide range
of sectors-multinationals,
IBEX 35 companies, SMEs
and private individuals. The
percentage of occupancy of
boxes during the 2016-17
season reached 96% and
sales of the VIP Match product
exceeded 16,000 seats.
Interior of one of the 243 VIP Area boxes at the

Santiago Bernabéu stadium.
308 309
fútbol
Once again we have achieved the goal of improving the
satisfaction of our clients and match attendees.
Several VIP areas were to publicize its products All these actions have reflected in an independent and already reaches 92%. This
renovated for greater spectator internationally and thus expand contributed to increasing the study of continuous evaluation percentage rises to 98% for the
comfort, in line with the market share. presence and fame of the VIP aimed at excellence which guests of those clients.
policy of modernization and Area, and to achieving the has been in operation for six
optimization of the department’s As in previous seasons, an overall objectives set out at the seasons.
infrastructure. advertising campaign was start of the season.
carried out in major national The results of this last year
The VIP Area has been and international online and Each year, Real Madrid VIP have again exceeded those
permanently present at offline media, specializing in the Area’s objective is to improve achieved the previous season.
IFEMA, and also taking part business management, luxury, the satisfaction of both its The percentage of clients who
in the most important national finance, premium lifestyle, clients and those attending the rate their satisfaction above an
and international trade fairs tourism and hotel industries. matches. This commitment is 8 out of 10 has increased again
Sponsorship
Our corporate partners, in recent history —namely in

leading companies with big the victories in the last three
reputations, choose Real European Cups— becoming
Madrid for its differential an enduring part of the history
character and its leadership of Real Madrid. We are proud
as a brand as well as for its of the exceptional contract
obvious sporting successes. In extension that means the
310 this 2016-17 season we have Emirates brand will continue 311
fútbol
collaborated with more than to appear on the Real Madrid
60 companies and welcomed matchday shirt until the 2021-
eight new sponsors in addition 22 season. During this last
to renewing alliances with season Emirates repeated its
some of the most important personalized use of the Real
sponsors of the club, with Madrid image on its A380, with
a special mention going to which it flies over the world to
Emirates, the world’s leading more than 35 destinations.
airline which is synonymous Cristiano Ronaldo, Sergio
with quality and prestige. Ramos, Marcelo, Bale and
Emirates, the main sponsor Benzema attended the launch
of the club since the 2013-14 and posed next to the plane,
season who appears on the which was personalized on
shirts worn by our players, both sides, covering an area
has accompanied the team of more than 500 square
in its most glorious moments meters.
Sergio Ramos, Cristiano Ronaldo, Marcelo, Bale and

Benzema, in front of the Emirates A380 airplane.
The squad poses wearing Hugo Boss suits.
This season we have started We have also welcomed

working with Telefónica to CaixaBank, another leading
promote its telephone, internet brand in the Spanish business
and television services in Latin sector and very active in
America, the United Kingdom sponsorship. It will help us
and Germany, exploiting its to incorporate new payment
sponsorship primarily through technologies in the Santiago
312 the Movistar brand. Among Bernabéu to improve the 313
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other brand activations, it experience of our fans and help
also used 360º technology to members in financing their fees
Florentino Pérez and Gonzalo Gortázar,
produce a video with which over the next 4 years. We are CEO of CaixaBank.
the user could experience the very proud to partner with one
feeling of training with the first of the best financial institutions
team. It ended the season in Spain and Portugal, whose
by giving encouragement social work is undoubtedly the
to our players to before the most important in the Spanish
Champions League final in banking sector.
Cardiff. It summoned several
consumers to a video call to As of the 2016-17 season,
which Sergio Ramos, Cristiano our players wear suits from
Ronaldo, Marcelo and Lucas one of the most fashionable
Vázquez were added by companies in Europe: Hugo
surprise. The callers could Boss. The German brand,
thus send their messages of founded in 1924, combines
encouragement before the tradition and elegance in the
crucial match. line that has been designed
exclusively for our football and
basketball players.
The football and basketball squads during

the presentation of the sponsorship agreement
with Movistar.
This has been a season of new
additions to the club’s group
of sponsors. One of the most
special has been the addition
of Hankook. Our president,
Florentino Pérez, welcomed
the president of the Korean
314 multinational to the Santiago 315
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Bernabéu accompanied by
several players from the first
team who have already begun
to feel the control and the
safety of Hankook tires in the
Audi cars that they received
this season. This act signifies
the start of a relationship that
begins in the season of the
double, and that we hope to
extend for many years.
Florentino Pérez and some players of the first team

squad during the presentation of the agreement with
Hankook Tire at the Santiago Bernabeu.
One of the countries where
passion for Real Madrid is most
intense is China, the home
of our new regional partner
Yili. The dairy giant is the
absolute leader of its category
in the country, and joins us
316 to strengthen its position in 317
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the local market. Currently,
one in three Chinese citizens
consumes Yili products, which
was named the most valuable
brand in China in 2016. The
excellent relations established
with companies and institutions
of the country through our
office in Beijing, active since
January 2015, have been key
in this agreement.
Emilio Butragueño, Bale and Casilla, during the

presentation of the agreement with the Chinese
multinational Yili.
318 319
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Presentation of the agreement with Codere. Agreement with the American multinational
Kellogg’s.
Codere, our sports betting Kellogg’s in Latin America. The cheer your team in the Clásico
partner since July 2016, is American multinational has or meet the players, are some
the company with the longest placed its trust in Real Madrid to of the claims that Kellogg’s are
tradition in this sector in Spain. promote the sale of its products using to connect with passion
Codere already has more than in the different points of sale its consumers have for Real
1,500 points of sale in Spain of the Latin American market, Madrid, all encompassed in the
and together with us will try targeting young consumers “make history” campaign.
to continue its success in Italy and offering exclusive
and Latin America. We have experiences in Madrid for a few
reached an agreement with lucky consumers. Come and
Most of our sponsors have always been present in this a good-natured and informal
been with us for many years. stadium. What unites us is chat in which they talk about
This is very significant as it passion and enthusiasm for the latest news in a relaxed
demonstrates the effectiveness football, so both sides have way, thus achieving a different
of the sponsorship relationship. not hesitated in extending our sort of content which is highly
In this sense, we believe that relationship until 2019. appealing over all online and
the renewal of some of our offline digital distribution
oldest allies, such as Mahou Highlights of its actions channels.
and Solán de Cabras, who have during the season include
been with us for more than 15 the consolidation of the new Samsung also decided to
years, is a great achievement. interview format premiered at continue with us for another
The event for Mahou’s contract the end of the 2015-16 season, year as a sponsor in Spain,
extension was attended by our giving rise to the so-called 5 to promote its consumer
president Florentino Pérez, Star Encounters. In them, a electronics products.
who recalled that the brewery well-known personality, not
has shared with us the history from the football world, meets
of Real Madrid because it has with a Real Madrid player for
320 321
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Eduardo Petrossi, CEO of Mahou San Miguel, Emilio Amavisca and Marco Asensio, during
with Florentino Pérez a Mahou Five Star Encounter.
322 323
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Nivea is one of the Real Madrid’s best ambassadors Fragments of audiovisual content from the series
around the world. “Behind the team”.
Thanks to the signing of used the image of Real Madrid created three items in which of the club is the key of each seasons with us has produced
the agreement for Vietnam, and its players. fans could experience, among agreement and allows the Real a series of audiovisual pieces
Nivea Men reaffirms itself other things, what it feels like Madrid platform to be a catalyst called Behind the team,
as one of the Real Madrid’s From the first moment it to be in the tunnel of dressing in the achievement of the which shows how technology
best ambassadors around chose to create a line of rooms before coming out to objectives set in each of them. is immersed in the club’s
the world. It is important to communication with a plot line play the Bernabéu Trophy. Likewise, their fidelity, with long activity and contributes to
remember that Nivea Men set in the moment, season by lasting relations, allows us to the achievement of its goals.
started with the club in Spain season. So, in addition to filming As well as the new additions and build common histories that The publication of the videos
and each year has been adding its annual advertising pieces renewals, the 2016-17 season confirm and consolidate the was done through the digital
countries, now reaching 47, for television, this season it has again been very fruitful for strategy of each brand. channels and social profiles
which demonstrates the included 360º communication both the club and its partners. of both parties and the results
brand’s positive results in all in it strategy, which is so well The communion of the values A clear example of this is have been excellent.
campaigns where they have received by the consumer. They of our sponsors with those Microsoft, who after several
Another ally with great results
in our digital channels has been
EA Sports. They organized a
technical skills contest with a
ball between several players
(Carvajal, Yáñez, Asensio
and Lucas Vázquez on the
324 one hand and Keylor Navas, 325
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Varane, James and Benzema
on the other), and the video
footage obtained the second
best reach of the season on
our Facebook page.
Audi officially delivered their

cars to each member of the
first team squad in an event
full of excitement that all
players enjoyed. The event
took place at the Carlos Sainz
Center and both presidents
attended, thus sealing the
thirteenth consecutive season
of collaboration with the club.
The football squad during the presentation

of Audi cars for the 2016-17 season.
326 327
ingresos
Basketball squad clinic with their sponsors.
In the Middle East, we have a the home and away shirts. Overall, we must talk about shoots, 10 clinics and more same time as with the football In addition, Rudy Fernández
reason to celebrate with our The first unboxing in the the experiences that our than 15 interviews, among team, capitalizing on the has collaborated another
partner STC, recently named world took place in which our partners have been able others things. team’s achievements such as year in the healthy habits
the most valuable company in players participated, sending to offer their clients during during the celebration after campaigns for children
the Middle East. Its activation a shirt to celebrities all over the 19 away games in the Regarding the basketball winning the Copa del Rey organized by Lidl.
this season has been based the world (Sydney, Tokyo, League, three in the Copa section, brands have in basketball. This sponsor
on experiential actions for Moscow, Paris, New York, Rio del Rey, seven in the UEFA continued to support the ended the season with a Sergio Llull has played another
feeling even closer to Real de Janeiro and Madrid). The Champions League (including team, thus ratifying the good successful clinic involving season at the highest level
Madrid. They have cut the action went viral throughout the final), as well as the work that has been done. our players that included 25 and this has been reflected
physical distance thanks to the world generating more European Super Cup Europe This year, Hugo Boss and winners of a promotion and off the court. He renewed his
trips to our city to visit our than 13 million views in and the Club World Cup. Telefónica joined the group of their respective companions. contract as ambassador of
facilities and enjoy matches different digital channels. The Unique opportunities that existing sponsors (Teka, MMT, Red Bull, a brand that only
in our stadium. other notable event was the are accessible thanks to the Audi, Sanitas, Coca-Cola, Our basketball players are associates its image with
unveiling of a matchday shirt association with Real Madrid. Mahou and Solán de Cabras). a real lure for big brands. athletes of the highest level.
It is also worth mentioning the made from plastic waste from This quantitative contribution The former is responsible Proof of this has been Rudy’s
activity of Adidas. In 2016- the ocean. The team played includes the almost one for supplying the team with association with the Hawkers
17 season they have carried with it in an official League hundred actions that have this season’s official team sunglasses brand, who
out two actions related to match, thus endorsing the been carried out with players suit. For its part, Telefónica have designed a unique line
the official kit. On the one club’s commitment to the if we add together all the signed its agreement with associated with the player’s
hand, the presentation of environment. sponsors. This includes 15 the basketball team at the image.
328 329
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Marcelo is the ambassador of one of the programs
of Microsoft and the Real Madrid Foundation.
INDIVIDUAL PLAYER Microsoft and Marcelo. The James, with Huawei and Forex
IMAGE results of the campaigns, with Club; Keylor with Telefónica
a distinct social slant, have and BAC Credomatic, both
The players continue to be a been hugely satisfactory for in Costa Rica; Varane with
huge lure for big brands, who the brand both quantitatively Harman, are further examples
see in them the fundamental and qualitatively. of the huge impact that our
appeal to associate their image players have all over the
with them in the medium and Telefónica has committed planet.
long term. strongly to two players of
enormous talent and character.
There are many success Sergio Ramos and Toni Kroos
stories in this regard. For have started as ambassadors
example, the renewal of the for the telecommunications
image agreement between giant. Gareth Bale, in front of the Emirates A380.
TOURS AND FRIENDLIES
In the summer of 2016, the team traveled to Canada,
where for nine days they trained in Montreal
Under excellent conditions

both in terms of facilities and
climate, the welcome that
the city provided the team
exceeded all expectations.
After this period, we travelled

to the US to play the
330 International Champions Cup 331
(ICC).
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Real Madrid travelled to Canada and the United
States during pre-season.
332 333
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The first game was played in In Ann Arbor, we once again filled The third and final game was
Columbus where we faced the University of Michigan’s Big played in New York. Another
PSG in front of 86,641 people, House, the largest stadium in absolute sell-out, 82,012 tickets
making it the most watched the United States. 106,000 sold, to see our victory against
football match in history in people saw our victory against Bayern.
Ohio. Chelsea.
Real Madrid unleashed passion during the tour

of the United States.
MERCHANDISING AND
FACILITIES MANAGEMENT
MERCHANDISING AND
DISTRIBUTION
Our club’s visibility and
reputation around the world
and the multinational presence
of Adidas ensure that our kit is
sold on every continent and in
more than 90 countries. This
means that about 75% of kit
sales have taken place outside
Spain. The most notable
markets in the Adidas-Real
Madrid textile product line
334 are Spain, UK, France, China, 335
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USA, Japan, Portugal and Latin
America.
The official Real Madrid

product portfolio currently
covers all product categories
and has more than 7,100 items
ranging from textile products
from a wide range of prices to
personal accessories, home
products, baby and school
supplies, jewelry and board
games to name a few. This year,
more than 150 companies have
developed products under the
Real Madrid brand, which have
been marketed in nearly 100
countries with the aim of offering
an attractive range of products
for different audiences. This
has resulted in an interesting
selection of products which are
sold through various distribution
channels, especially through
the club’s official stores.
The activity of Real Madrid’s located at Madrid Airport, one
official stores is handled by our in Palma de Mallorca and two
technical sponsor Adidas and in Barcelona. Outside Spain
has 13 points of sale. One of the we have three official outlets,
most important of these is the two in Mexico City and another
Bernabéu Store, located in our in Doha (Qatar).
stadium, which has received
more than 1,500,000 visitors, The sale of official merchan-
making it one of the most visited dising via the club’s official
shops in its category. digital channels (realmadrid.
336 com and Real Madrid App) is 337
In addition, the club has 11 managed through Fanatics, an
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official stores that promote the American company specialized
sale of Real Madrid licensed in electronic commerce. Our
products and have had more online store is a distribution
than 5 million visitors. Nine platform with a high strategic
of them are located in Spain: value for the club given the
Gran Vía, Calle del Carmen, trends in buying habits and the
Calle Arenal, Rozas Village, two high dispersion of our fans.
Official shirt for the 2016/17 season

at the Bernabéu Store.
338 339
fútbol
The Bernabéu Tour attracted over 1,200,000 fans
during the year.
BERNABÉU TOUR among other things, the trophies and alliances in place with Madrid is promoted as a tourist recent incorporation of digital
obtained by the football and companies in the tourism destination (Madrid Convention audio guides (in alliance with
The excellent location, attractive basketball sections throughout sector, including leisure and Bureau and Asociación Turismo Microsoft) that complete
content and a high technological the year, with special mention to entertainment sales portals, Madrid). and enrich the experience of
attractions in our city. It attracts the twelfth Champions League national and international travel visitors to our stadium.
more than 1,200,000 visitors a obtained in Cardiff in June. agencies, combined entry It is worth highlighting other
year, 60% of them foreigners, ticketing with other leisure products and services that This season, more than 150,000
mainly from the US, Brazil, There has been a significant activities (zoo, Parque Warner, complete the Bernabéu Tour students from all over Spain
Germany, UK, France, Japan, growth in the number of ticket amusement parks, etc.), major experience for its visitors. visited the Tour.
Mexico and China. The content distribution and sales channels. museums and hotel chains. Real For example, food and drinks
renewal in the Bernabéu Tour In this regard we now have Madrid actively participates in services, digital photography,
is continuous, incorporating, 90 commercial agreements forums where the Community of the official store and the
340 341
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EVENTS Madrid occupies a prominent The upward trend in the
place in business tourism congresses, conventions,
The number of corporate events and our contribution to incentives and events sector
taking place in our facilities, the industry is significant. compels us to look for new
as well as the total number of We actively participate in business opportunities, focus on
participants, has not stopped numerous international fairs innovation and the incorporation
growing, reaching more than and forums, and work closely of new technologies and
200 events this season. with the city’s main tourist services, break with the
drivers (tourist and transport seasonality of the market and
Boasting first-class facilities and offices, hotels, agencies...). expand our scope of action so
a unique location, such as the We organize research visits that events take place in our
Santiago Bernabéu Stadium for the main national and stadium and training complex
and Real Madrid City, gives us international agents, with 365 days a year.
a privileged position within the the aim of positioning our
MICE sector (Meetings Incentives RM brand and its facilities in
Congress & Events) and this a multifunctional context of
makes us especially attractive international scope, offering
This season there have been more than to international companies that multi-purpose spaces that
200 events in our facilities. make up more than 50% of our allows us to tailor events to
customers in this area. each company.
342 343
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Puerta 57 restaurant. Zen Market restaurant.
RESTAURANTS The Puerta 57 restaurant pitch provide an unforgettable The Zen Market restaurant has searching for innovation aims
continues to be a benchmark experience. Its “Cibeles” bar panoramic lift that prepares to offer the diner a trip to the
The stadium’s wide gastronomic in the Madrid restaurant is still one of the busiest in the you for a unique visual heart of Asian cuisine.
offer includes four restaurants, scene, year after year. It is capital. experience. The restaurant is
all of which are backed by recommended for the high carefully decorated with pieces
companies with a great deal quality of the raw materials of high artistic value originating
of experience in the restaurant used in its dishes. Tradition and mostly from China. This third
industry, who use their know- quality together with a classic floor of the Stadium offers an
how in the more than 4,000 m2 atmosphere, impeccable service unbeatable view of the pitch. An
destined to top-level dining. and privileged views of the extensive menu continuously
344 345
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Asador de la Esquina restaurant. Real Café Bernabéu restaurant.
The Asador de la Esquina two, maintains a traditional more than 25 meters, with The Real Café Bernabéu, Aramark, a leading American guarantees better service
restaurant has seduced the style and also offers a bar views of inside the Santiago offers Mediterranean and multinational in the sector, has during matches.
public for almost a decade. service where you can enjoy an Bernabéu stadium. market cuisine. In the last year consolidated its management
It combines attentive service informal meal. The Asador de it has transitioned towards a of stadium bars this season. It This line of activity is in keeping
with the best grilled meat la Esquina has a spectacular younger and more dynamic has provided new and modern with the idea of diversification
flavors. The area, divided in glass window measuring offer. A modern atmosphere management of the business, of business within the stadium
with a menu for all tastes. It as well as a wide range of and serves as a complement
gives diners the opportunity to products and services for to other business activities
enjoy a delicious brunch with our members and visitors, such as corporate events and
the best views of the pitch. A incorporating a “delivery” certain management actions
fun and dynamic atmosphere. service in the stands that regarding the stadium capacity.
346 347
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Real Madrid Café Dubai restaurant.
REAL MADRID Located in a privileged area An agreement has been In addition, we have reached
CAFÉ DUBAI in Dubai (Jumeirah Beach reached with a US company an agreement with a local
Residence) and covering an for the development and partner to develop this
The establishment which was area of more than 1,000 square opening of 9 restaurants of this initiative in Latin America.
opened three years ago to meters, it provides guests with type in Chicago, New York, Initially, we plan to open four
the public can be considered a wonderful dining experience Boston, Mexico City, Texas and establishments in exceptional
a resounding success. Real where they can watch Real California. The first of these locations in Peru, Panama,
Madrid Café Dubai has Madrid matches live, as well will be a café in Miami, whose Colombia and Chile, with the
become an important meeting as offering a large selection of inauguration is scheduled aim of inaugurating all of them
point for all fans. official products for sale. before the end of next season. before the end of 2019.
348 REAL MADRID WORLD TOUR Using advanced technology, 349
the exhibition will offer visitors
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In June 2017, the presidential a unique experience. Real
box of the Santiago Bernabéu Madrid World of Football will
hosted the presentation of the have four interactive leisure
new agreement signed between zones in a pavilion inspired by
Real Madrid, iEC Exhibitions! the Santiago Bernabéu. Visitors
and TEG: Real Madrid World will be able to experience the
of Football, Come Play!. This excitement of being alongside
will be Real Madrid’s first Real Madrid players in the
interactive travelling exhibition, virtual 360º area and compare
a football experience designed their skills and knowledge with
specifically for the club to the team and coaches in the
interact with the world wide Come Play! interactive zone.
community of Real Madrid The experience will be end with
supporters and fans. a visit to the state-of-the-art
official store.
The exhibition, which will begin
in early 2018, will offer a unique
opportunity for fans from all over
the world to get to understand
and feel the Real Madrid spirit
and will travel the world over
the next five years visiting 15
cities on 5 continents.
Presentation of the Real Madrid World Tour 2018
exhibition.
Madridistas
Loyalty Program
The Madridistas Loyalty Two promotions have been identification and access to the
Program has added more than hugely successful in attracting benefits of the programme, and
81,000 new Madridista card new card holders: the adjustment and adaptation
holders this season, breaking of Hala Madrid magazine for
the acquisition record for a • On the occasion of the 15th better and easier reading on
single season. In the 15 years anniversary of the Madridista mobiles and tablets.
of history of the product, the card, an acquisition campaign
350 number of card holders has was launched outside the The main objective of the 351
fútbol
surpassed 741,000. stadium, which resulted in Loyalty Program is to bring the
the incorporation of 24,000 club and its players closer to its
There has been an increase in new card holders in just three members and Madridista card
international card holders with months. holders through special actions
Un año inolvidable
the incorporation of 39,000 and exclusive communications.
new holders resident outside • On the night our first team Our fans have participated in
Spain. These already represent lifted the Twelfth, a 48-hour more than 50 events, more than lleno de experiencias únicas.
48% of the total number who promotion was launched in 16 million e-newsletters have
signed up during the season. Spain and more than 2,400 been sent, more than 170,000
At present, the US and Mexico supporters applied for their calls have been received
are the countries with the most membership card. through the Madridista hotline
Madridista card holders. and more than 25,000 emails
Two new features have been have been handled.
The under-15 segments incorporated this season: the
continues to be significant with display of the personalized
the incorporation of 20,000 Madridista card on mobile
new kids. devices, which facilitates
DIGITAL AREA
RealMadrid APP according to whether it is In addition, for the first time

accessed from inside the stadium in the history of any foreign
The Realmadrid App is or not and complements the sports club, Real Madrid
the club’s channel for television matchday experience launched in April this year a
communicating with its as a second screen providing special version of the Real
supporters through mobile exclusive live information and Madrid App in China, adapted
devices. This responds to the images, while also allowing and localized to the uses and
establishment of mobile phones users to communicate with each customs of the club’s fans in
and tablets not only as personal other during matches. that country. Our app is now
communication devices but available in 8 languages.
also as entertainment portals One of the highlights of the
and sales platforms. With more app is its audiovisual content. It A new feature this season is
than six million downloads, our enables summaries, multi-angle the functionality for members
352 app is the most in demand of replays, special cameras, on- and Madridista card holders.
353
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any sports club. demand matches and the club’s Members can use the app to
television channel, Realmadrid manage all their interactions
The app, which is free, provides TV which had an audience of with the On-line Member
continuous coverage of the more than one million unique Services Office, as well as
football and basketball teams, users during the season just display their card from their
adapts its content and settings through the app. mobile phone to access
discounts and promotions and
update their photograph. Also,
with just one click and without
leaving the app, members with
season tickets can assign their
seat to the club for any match
at the Santiago Bernabéu.
Madridista card holders also

now have their own exclusive
place within the app, where
they can access their private
area, download Hala Madrid
magazine, display their
Madridista card and enjoy all
its advantages, promotions
and discounts without having
to physically carry the card on
them.
DATA & BI
As part of Real Madrid’s
pioneering drive in the digital
transformation of sporting
entities, the club has this
season focused on deepening
its knowledge of its millions
of fans around the world. The
creation of an area such as
DATA & BI aims to address this
challenge, extracting value
354 from the data generated in Licensed products in the one of their idols and upload 355
digital environmentl
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the club’s digital environment. videos for others to rate.
That value of the data will
SOCIAL NETWORKS user content adapted to each of the three most important allow Real Madrid to possess For years the club has had a Highlights from the library of
market, time zone and in 6 performance indicators: it higher quality information for set of licenses in the digital entertainment and gaming
Real Madrid’s social networks languages: Spanish, English, was the club that grew the better decision making, to environment with the idea of apps that operate under a
are the club’s communication French, Chinese, Japanese most in terms of followers; offer a better service to the collaborating with companies Real Madrid license include
channels that reach the largest and Arabic. the one with the highest total users of our digital channels that bring talent and quality Real Madrid Selfie, where
audience and provide support number of page views and and to monetize those assets. to their projects in order to users can take photos with
to the majority of the business This season, Real Madrid has impressions; and the club provide our fans with an their favorite players, Real
lines: shirt sales, ticketing, become the first world-wide with the highest average rate In order to achieve these attractive offering under the Madrid Slam Dunk, our first
sponsorship, digital channel brand and the first sporting of views and impressions objectives, new employees official Real Madrid seal of game focused on basketball
traffic, Bernabéu Tour... entity to reach 100 million per publication, more than have been incorporated approval. and Real Madrid Keyboard, a
followers on Facebook. A double its nearest competitor. into the club with extensive mobile keyboard with which
The different Football, landmark that only 3 global As an example, Real Madrid experience in customer Real Madrid Fantasy Manager our fans can display their
Basketball and Academy stars have managed with achieved 10 times more analytics and management, 17, with more than two million colors and send stickers of
accounts on social platforms personal accounts. engagement, views and as well as Data Scientists downloads in the last year, our players.
total more than 275 million impressions than the other with very technical and remains one of the most
users, making Real Madrid The club has positioned itself finalist in the Champions data-oriented profiles. For downloaded games of any Finally, we should mention our
the institution, brand and as a benchmark in the sector League. this purpose, Real Madrid, sports team worldwide. Since growing presence in Asia, a
sports club with the highest thanks to the optimization and in close collaboration with its launch in 2010, the exclusive crucial region in the gaming
worldwide audience. adaptation of publications, Particularly significant was our technological partner Real Madrid edition has been sector. To our existing license
using the thousands of hours the coverage of the 33rd La Microsoft, has focused on downloaded more than 10 with Mobcast in Japan we
Real Madrid is present on of content produced. This year Liga title and the Twelfth, developing an analytical million times. In addition, in must now add our expansion
Facebook, Twitter, Instagram, more than 2 billion video views where we achieved record environment based on Big May of this year we launched in China through Football
Snapchat, YouTube, Google+, have been generated across figures on all platforms. Data technology, which will Real Madrid Footscout, an app Master (Gala Sports) and
Line, Tencent, WeChat and all platforms, something never give it the ability to handle and social community where CMM (Mobcast, Capstone
Weibo. The club has expert seen before in a sports club. large amounts of information young Real Madrid fans (8 to and Holai Games).
social network team that in a short period of time. This 22 years old) around the world
manages each country Real Madrid has been a leader will enable the club to respond are challenged every week
independently, offering the in the main platforms in terms quickly to daily challenges. to imitate a special move by
Communication,
media and
content
comunicación
Realmadrid TV our coach and our players have discussion and entertainment.
been present. Plácido Domingo, Richard
Realmadrid TV celebrated in April Gere, Julio Iglesias, Imanol
a year of broadcasting in HD and The Informativos provide Arias, Michael Brown, Concha
in DTT. In this new season, after the latest news within our Velasco, Sergio García, Rafa
almost two decades on payment programming schedule. With Pascual, Bertín Osborne, David
platforms, the channel’s content three editions and hourly bulletins Bustamante, David Summers,
has expanded and diversified in the morning, Realmadrid TV José Mercé, Carlos Baute, Ara
comprising a programme dedicates more than two hours Malikian, Josema Yuste, Potty
schedule more akin to that a day to reporting the latest Castillo, Sara Baras, Diego
of a generalist channel with a news in real time. Torres and José María Cano
differentiated offering based on are just some of the names that
sport and the club’s values. 90 Minuti has established itself have been on our chat shows
during prime time as Realmadrid accompanying us in an analysis
358
The live broadcasts are the basis TV’s leading entertainment of the latest Real Madrid news. 359
of Realmadrid TV’s programming programme. Every night, Miki
Communication, media and content

schedule. Academy football Nadal and Graciela Álvarez Every week, Historias con alma,
and basketball matches are Lobo bring us the latest sports the programme about the Real
broadcast live almost every day, news with a touch of humor, Madrid Foundation, brings
and especially at weekends in as along with Yonyi Arenas and us stories that go straight to
part of the Ciudad Real Madrid Señor Hermosura. our hearts, about solidarity,
programme. overcoming difficulties and full
Campo de Estrellas is one of the of emotion from all the parts of
During every matchday in the most important programmes in the world where the foundation
Champions League, the La our schedule. Every week we go works.
Liga and the Copa del Rey, behind the scenes in the life of
Realmadrid TV has provided one of our football or basketball Historia que tú hiciste relives
the latest team news from the stars, both past and present. Real Madrid’s most legendary
front-line, broadcasting live historic matches in its 115 years
during the pre-match build up, Madridistas por el Mundo, of history which still live long in
the match itself and providing another programme that the memory of Real Madrid fans.
the most in-depth analysis from premiered this season, takes us It premiered on November 21,
pundits such as Roberto Carlos, to the most Real Madrid-crazy 2016 with what is considered
a Real Madrid legend. parts the world, especially in the best European Cup final
cities where Real Madrid has in history: Real Madrid 7-3
Realmadrid TV has sent special won a trophy. Eintracht Frankfurt in 1960 at
deployments to our club’s most Hampden Park in Glasgow.
important sporting events: the Realmadrid TV, for the first
Club World Cup final in Japan, time this season, dedicated a Of particular note was the
the last day of the La Liga in slot to cinema, broadcasting a live transmission of the last
Malaga, the Champions League package of family films with a Santiago Bernabéu Trophy,
final in Cardiff, the European message, completing a fantastic with which Realmadrid TV led
Super Cup in Skopje and the two entertainment offering with two the prime time ratings It was
Guti and Franchu with the Under-18 Spanish Super Cup matches. In broadcasts each week. the most watched broadcast in
Copa de Campeones on Realmadrid TV.
addition to the special coverage the history of the channel with
of all events, galas and official The Tertulia Magazine during 1,390,000 viewers and a 12.2
international awards in which the afternoon combines news, percent audience share.
Publications For each Champions League containing the latest Real Madrid comprise the package of Publications
draw, Real Madrid publishes news and any information of publications that are published
Hala Madrid
The four issues of the Hala an exclusive hospitality guide interest for our members. for the most important event
Hala Madrid Junior
Madrid magazine top the series for the teams that must face for our membership during the
Hala Madrid on-line
of 13 publications that Real ours in this competition. The An overview of the club’s season.
Madrid publishes throughout the information in the Champions season is recorded in the Press Kit
season. The sporting successes League dossier is updated for reports that are published for In addition, the Real Madrid Grada Blanca
of our teams have allowed us each draw during the season. the General Assembly. The Foundation publishes an Members Newsletter
to continue with the series of Annual report, the Economic Annual report and an Champions League Dossier
commemorative posters in each Every week, the club launches report and the Corporate Economic report, as well as a Foundation magazine
issue, which have reached a a Members Newsletter Social Responsibility report quarterly magazine. Annual Report
360 circulation of 840,000 copies Financial Statements 361
per year. Corporate Social Responsibility Report
Communication, media and content

Foundation Annual Report
Last season 216,000 copies of Foundation Financial Statements
Hala Madrid Junior were sent
to members and Madridistas
aged between 7 and 14. They
receive the kids and teenage
versions of the sports magazine
with the highest circulation in
Spain.
Hala Madrid on-line, which

has a Spanish and an English
version, has increased its
circulation to 210,000 copies
this season, reaching the inbox
of members and Madridistas
who live outside Spain.
There are two publications

issued at league matches held
at the Santiago Bernabéu.
These are the Grada Blanca,
the traditional matchday
programme whose 30,000
copies are distributed around
the stadium, and the press
dossier, a document received
by all the media professional
who cover the match.
Press processed on average. On May was 450-500, rising to 700
30, Open Media Day was held for El Clásico. In total, 16,000
Winning the twelfth Champions at Real Madrid City, a day in accreditations were processed
League has resulted in an which media from all around and the stars of our football
increase in media activity. In the world cover the eve of the and basketball teams appeared
the semi-finals against Atlético Champions League final. UEFA more than 2,150 times in
Madrid more than 1,050 congratulated the club for the interviews, mixed zones and
accreditations were handed day, on which our players and press conferences.
out: a new record. In the Group coaches made more than 100
Realmadrid.com This growth was achieved as Video content on the website Stage, last sixteen and quarter- interviews and appearances.
a result of the confluence of continues to be a success. final matches between 550 During the La Liga, the average
Realmadrid.com ended the two factors: an improvement in The good results of last and 600 accreditations were number of accreditations
2016-17 season as the most distribution over social networks season have been ratified and
visited football club website and the development of the even improved in this regard
in the world, according SEO action plan (positioning in with an increase of 81% in
to Comscore data. April search engines), which resulted the consumption of video
was a historic month for in an increase especially in content.
362 Realmadrid.com. The team mobile traffic. But apart from
363
fundación real madrid

eliminated Bayern Munich increasing the number of In addition, following
in the quarter-finals of the visitors, Realmadrid.com has Realmadrid TV’s first year of
Champions League, faced managed to acquire users who 24 hour live broadcasting, in
up against Atlético Madrid find added value in the website, both the Spanish and English
in a League game in the as evidenced by the fact that versions, the data shows
Bernabéu and the website they stay on the site longer (a that this strategy has been a
beat its visitor record with 22% increase) and show more success. From July 2016 to June
8 million unique browsers, interest both in written and 2017 and according to Google
surpassing the 6.6 million visual content. Realmadrid.com Analytics data, 3,556,825
with which it ended May almost reached 300 million total viewers were connected at
in 2016, the previous best pages views, 21% more than some point to the Real Madrid
monthly figure. last season. channel via the internet.
The most visited football club websites in the world

Real Madrid 1,364,000 unique users
Manchester United 809,000
Arsenal 748,000
FC Barcelona 663,000
Liverpool 596,000
Bayern Munich 448,000
Chelsea 419,000
Juventus 354,000
Milan 211,000
París Saint-Germain 192,000
Manchester City 153,000 The media at Real Madrid City.
Real Madrid
Foundation
NATIONAL
The social sports programmes and projects
in Spain helped more than 12,500 people during
the 2016-17 season
Adapted social sports schools new project in Aragon. This

and the children’s basketball increases their presence
programme in hospitals have to eight Autonomous
been the Foundation’s fastest Communities and Cities, in
growing lines of action in this which around 70% of students
2016-17 season in Spain. The attend with a scholarship or
football (38) and basketball half-scholarship, thanks to
366
(10) social sports schools the collaboration of patrons 367
Real Madrid Foundation

have become established who support the Foundation’s
along with an additional projects.
Adapted social sports schools and

the children’s basketball programme in
hospitals are the ones that have grown
the most in Spain.
368 369

Dani Carvajal during a visit to the social sports Keylor Navas with students from the social sports
school in Leganés (Madrid). school in Orcasitas (Madrid).
The Foundation grew in Spain inclusion projects for children all children, whatever their are for wheelchair basketball, season students received Interschool Tournament was
with four new permanent with different abilities. Of circumstances and/or nine are for basketball “value bracelets”, which are held in Andalusia, with the
projects, totaling 162 particular note is the opening capabilities and therefore adapted for people with given as a reward for good participation from students
programmes and exceeding of projects in Zaragoza, with cater for all communities in severe mental disabilities and behavior on the pitch during from the schools in Motril,
12,500 beneficiaries for the a social sports school and an which they take place, always one inclusive school for future matches or in weekly training. Camas, Jaén, Córdoba and
season with 66 adapted and adapted school. with a certain number of full-time incorporation into Puerto Lumbreras.
inclusive social sports schools, free and subsidized places, ordinary schools. The number The tournaments included
44 projects in detention About 70% of the students to cater for all without of participants in basketball three inclusive days for To complement these sports
centers, 34 in juvenile attend the extracurricular distinction. In this way, the projects continues to grow students with different activities, students who
centers, 12 in hospitals, four activities with reduced or no integration of all the children and has almost reached a abilities, in the case of football, attended the tournaments also
programmes for the elderly fees, in the case of projects for is guaranteed, whether or not thousand. in which students from all received training in first aid and
and two for the unemployed. special groups. These mostly they are at risk of exclusion schools, without distinction, cardiopulmonary resuscitation
come from the delegations or socially disadvantaged, From November to May, the were able to participate. In as part of the “Play Safe”
Children are the main social of the Spanish Red Cross in so that they can enjoy and social sports interschool basketball, all the days were campaign by FIFA and Mapfre
objective of the Foundation. Camas (Seville), the projects benefit from activities under tournaments are held, inclusive. In addition, there Foundation; education on
About 10,000 children are in Ceuta and Melilla, the equal conditions with the where students are able was a monthly inclusive caring for the environment
cared for every year in the Albacete school, the Zaragoza collaboration of the Obra to practice what they have day for the wheelchair with the recycling competition
Foundation’s different social school and the comprehensive Social “la Caixa”, CLH, learned throughout the week basketball schools and a day by Ecopilas; learning about
sports projects in Spain. The care social sports programme Parquesur and the Sanitas in training and enjoy their of living together during the the spirit of solidarity with a
football schools bring together “El Gallinero” in alliance with foundation, among others. favorite sport in a competition programme for children living large Food Bank collection
the largest group with 5,600 HSBC and El Corte Inglés. in which everyone wins in shelters. Continuing on from and enjoyed an entertaining
places offered in 44 schools The schools and Foundation The Basketball Area has grown and sportsmanship is the the previous year, the Second visit from the characters of the
across Spain, six of which are projects are aimed at helping to 22 schools, three of which fundamental challenge. This Real Madrid Foundation Star Wars saga.
370 371

Players in the final of the inter-penitentiary center Butragueño, Zidane, Sergio Ramos, Marcelo, Llull and Reyes,
tournament played in Aranjuez (Madrid). during the “At Christmas, no child without a gift” event.
Gold Medal of Madrid to contribute to social programme in either football Social sports schools have again this year enjoyed to the difficult circumstances
Penitentiary Merit rehabilitation through the or basketball. The effort put at shelters and juvenile football and basketball thanks in their lives.
transmission of values such as into this programme for over a detention centers to the Real Madrid Foundation
During this season, the respect, effort, motivation and decade has been recognized programme in Madrid (15), Children in shelters and in
Foundation’s presence in autonomy. this season with the Gold In the 2016-17 season the Andalusia (5), Alicante, hospitals in Madrid were also
prisons has continued with 43 Medal of Penitentiary Merit, programme in juvenile centers Castilla-La Mancha, Castilla beneficiaries of the annual At
permanent projects and one This programme is developed granted by the Ministry of has been improved significantly y León, Murcia, La Rioja and Christmas, no child without a
occasional project which aim to in conjunction with the Interior to the Real Madrid with the participation of Valencia (2), Cantabria and gift campaign, which served
contribute to the rehabilitation Ministry of the Interior and Foundation in September. teams of young volunteers Melilla (1). more than 2,000 children.
of inmates. several patrons and is aimed who have visited the centers Also, a group of students from
at helping to improve co- at the weekend so that the This programme is key to schools in juvenile centers
The Foundation carries out a existence in centers with large resident minors can practice helping children in situations of visited Real Madrid City during
weekly activity in prisons in populations of young people everything they have learned neglect or those with especially a day of living together and
Asturias, Galicia, the Balearic and immigrants, by using during the week from the Real difficult family environments others were able to visit the
Islands, Valencia, Murcia, integration through sport as Madrid Foundation coaches. and to contribute to the Bernabéu Tour and attend an
Castilla-La Mancha, Castilla y a rehabilitation tool. There Almost one thousand children normalization of their lives by official first team match.
León, Andalusia and in all of are more than 2,100 inmates living in 34 shelters and promoting the positive values
the ones in the Community of who each season follow the detention centers in Spain of sport as tools for facing up
Children’s basketball Hospital General de Alicante,
programme in hospitals Centro Iñigo Álvarez Renal
Foundation of Toledo, Hospital
The programme has been Puerta de Hierro-Majadahonda
expanded at the Hospital Niño and the Aladdin Foundation.
Jesús in collaboration with the The Madrid centers are joined
Aladdin Foundation. In addition, at Christmas by the Sanitas
a daily activity has been hospitals, with visits by players
launched at the Iñigo Álvarez to convalescing children.
Renal Foundation of Toledo and More than 2,000 hospitalized
activity has begun at the new children benefited from the
Puerta de Hierro Hospital in Foundation’s work throughout
Majadahonda. With these three the season. This line of activity
372 additions, there are already also includes the sports 373
11 hospitals where weekly physiotherapy programme for

coaching activities of the Real neurological disorders, in which
Madrid Foundation take place. fifty low-income patients with
This year new teaching tools Multiple Sclerosis benefit from
have been added such as the free physiotherapy treatments
Specific Intervention Manual thanks to the collaboration
for Coaches in the Children’s between UEM, Sanitas,
Basketball Programme in COFM and the Real Madrid
Hospitals, the Estrellas del Foundation.
Valorcesto comic and the
mascot Valorcito. These aim However, the Foundation’s work
to contribute to improving the with seriously ill children does
spirits of children undergoing not stop at hospitals. Every
long term treatments in week, half a dozen seriously ill
oncology, cardiology or or severely disabled children
transplants, but also of those in fulfill their dream of meeting the
child and juvenile psychiatry. first team players. In the 2016-
17 season 215 children have
The Foundation continues to be enjoyed this experience. In the
present in the Hospital Gregorio national arena the Foundation
Marañón, Hospital Universitario collaborates with the NGOs
12 de Octubre, Hospital Pequeño Deseo and Make a
Universitario La Paz, Hospital Wish España, among others,
Niño Jesús, Hospital Ramón to achieve the following goal:
y Cajal, Hospital San Rafael, to bring joy to children who An activity of the children’s basketball programme
Hospital Vianorte-Laguna, are worse off. at the Hospital Gregorio Marañón (Madrid).
Physical exercise Emprendeporte
programme for the elderly
More than 150 unemployed
One again it took place at the people from the city of Madrid
Canal de Isabel II facilities have been able to take part
and at the three Sanyres for free this season in the
and Sarquavitae homes for Emprendeporte programme,
the elderly, as part of the in collaboration with the
promotion of active aging that Madrid City Council and the
aims to maintain the physical KPMG Foundation, aimed
and mental capabilities of at improving quality of life,
people over 65 and contribute activity through physical
374 to their self-satisfaction and exercise, strengthening of 375

the improvement of their character and the acquisition
social relationships. 400 of sports psychology and
elderly people have followed coaching tools to help in job
the weekly sessions and searches or entrepreneurship.
supplementary activities The experience has been
carried out in conjunction with carried out in Chamartín and
the Association of Veterans and Villaverde.
the Historic Heritage Center.
Physical exercise programme for the elderly in the

facilities at Canal (Madrid).
Real Madrid
Volunteer Office
This season, the Real
Madrid Volunteer Office has
collaborated in 132 different
activities, from caring for people
with a disability at official games
to supplementary activities at
social tournaments, as well
as fun runs, weekend games
376 at penitentiary centers and 377
the Corazón Classic Match. In

total, more than 800 volunteers
have participated in these
activities.
Students with ASD participating in the social sports

tournament held in Real Madrid City.
Campuses and clinics
The football and basketball
campuses and clinics are Real
Madrid Foundation projects
aimed at children from 7 to
17 years of age so that they
can experience a positive
recreational and educational
alternative. An intense and
enriching educational activity
through playing football
378 and basketball as part of a 379

programme associated with the
positive values of team sports.
The Madrid Campus

Experience brought together
more than 3,000 participants
from 95 countries in the three
summer months, who enjoyed
a programme that combines
sports training, education
and coexistence activities
and values designed to
boost both the personal and
football development of each
participant.
The international presence of the

clinics and Campus Experience
intensified last season. The
Real Madrid Foundation and its
coaches visited 42 countries.
More than 43,000 children

enjoyed an unforgettable
experience.
Players from the first team visit the students of the

Foundation’s Campus Experience.
INTERNATIONAL
293 projects in 74 countries help more
than 36,000 children
The International division of check-ups and workshops on

the Real Madrid Foundation nutrition and healthy habits. In
ended the 2016-17 season order to apply the Real Madrid
with 293 projects and social Foundation methodology
sports schools in 74 countries. throughout the world we have
More than 36,000 youngsters, trained almost a thousand
besides enjoying playing football and basketball
380
sport, have benefitted from coaches this season, 14% of 381

extra academic tutoring, them women.
psychological support, medical
To teach this methodology, almost a

thousand coaches have been trained.
Students from the football social sports

school in Lamu, Kenya.
In the Americas, we now have Salvador, Colombia, Ecuador
160 social sports schools which and Costa Rica.
have benefited 22,000 children
in 22 countries. Particularly noteworthy is the
expansion of activity in Bolivia,
The patrons who have been in partnership with the Alalay
supporting the Real Madrid children’s home, where there
Foundation over the years have are ten social sports schools
maintained their commitment in El Alto, La Paz, Santa Cruz
and have made this growth de la Sierra, Torno, Chimoré,
possible. Microsoft continues to Entre Ríos, Puerto Villaroel,
provide support to the schools in Chinahota and Villa Tunari.
Brazil, Colombia, Mexico, Peru These last five schools, located
382 and Argentina. AT&T joined this in the El Chapare region, began 383
season to cover the projects in activities during the 2016-2017

Mexico and Colombia. It has season.
recently renewed its support
and will also help in Argentina. Another of the great regions
Globalvia renewed its support where the Foundation has
for another 3 years in Costa increased its presence this
Rica and recently renewed season is in the United States
its commitment to schools in with the opening of four
Chile. The Mapfre Foundation new schools in the Yakima
provides support in 8 countries: area in Washington state, in
Brazil, Peru, Paraguay, collaboration with the University
Panama, El Salvador, Mexico, of Central Washington, with
the Dominican Republic and the aim of reducing the rate of
the United States. The CAF school absenteeism among
- Development Bank of Latin youngsters.
America provides support to the
three schools in Brazil. And in Through the schools, children
this area of strategic alliances, and adolescents are cared for in a
it is also worth mentioning comprehensive way, promoting
the agreement signed this their social integration and
year with the Inter-American contributing to the development
Development Bank (IDB). of personal and social skills, to
prevent them from dropping
A huge motivation for the out of school or consuming
children of our schools is their alcohol or drugs, among other
trip to Spain, where they carry things. In many of them, they
out recreational and cultural are provided with educational
activities. This year the Real support through extra academic
Training session for the students of the social
Madrid Foundation has received tutoring, psychological support, sports school in La Paz, Bolivia.
beneficiaries from schools in El and regular medical check-ups.
Basketball social sports school in Tulear,
Madagascar. Africa, the continent
most in need
The Real Madrid Foundation
has worked during the season
in Africa in 29 countries, with
41 projects, of which 29 are
social sports schools and 12
humanitarian aid programmes,
benefiting a total of 6,073
children. There has been an
expansion in the number of
384 basketball programmes in 385

existing schools, promoting in
particular the inclusion of girls in
sport, as well as the opening of
the first adapted school in Africa
in Tétouan (Morocco), developed
by the Hanan Foundation
in collaboration with Manos
Unidas, which was visited by
Roberto Carlos in February.
Similarly, humanitarian aid

programmes through sport
have been consolidated in the
following countries: Burkina
Faso, Burundi, Chad, Ethiopia,
Malawi, Central African Republic,
Democratic Republic of Congo,
Rwanda, Senegal, Tanzania
and Uganda. In these countries
we have promoted projects
supported by the Missionaries
of Africa (White Fathers), the
Jesuits, the NGO Remar, Holystic
ProAfrica and Salesian Missions.
The project quality audit carried
out with Salesian Missions in
Senegal and Equatorial Guinea
has also continued.
386 387

The season also featured player Marcelo. Youngsters
the visits of beneficiaries from the Equatorial Guinea
from the Paideia Association project also visited Madrid.
and the Fatema Foundation
schools in Morocco, with The Foundation’s season in
the support of Endesa. Africa ended with the Corazón
Youngsters from the school of Classic Match charity game,
Assadaka in Tangier were able under the motto “Latidos por
to participate in the workshop África” (Heartbeats for Africa)
organized by Microsoft which will destine its earnings
and share an unforgettable to the projects in this continent
experience with the first team during next season.
Coach with a student at Pointe Noire School, Training at the Kenyan

Republic of Congo. basketball school.
Students from the social sports school in Jinzhai,
Asia-Pacific area China.
The 2016-17 season in the Asia-

Pacific area ends with a growth
in the number of schools in
Australia, India and Indonesia
and the consolidation of the
existing ones except for the
cessation of activity in Timor.
There are already 25 schools
in six countries, with more
than 5,000 children enjoying
388 football while their education 389

is boosted and their basic
needs are met
The Foundation’s work in the

People’s Republic of China
continues in collaboration with
the China Youth Development
Foundation, specifically in
the county of Jinzhai (Anhui
Province), with nearly 500 boys
and girls. The Foundation’s
largest school in the world
continues to be the Evergrande
Football School in Qingyuan
(Guangzhou). There are now
3,000 students in this school
who are educated using the
Real Madrid Foundation’s
methodology.
In Indonesia, the three

existing schools of Banjarbaru,
Yogyakarta and Samarinda
continue to operate and they
are joined by a new one opening
in Aceh.
Lunch time at the social sports school in Nasugbu,
Philippines.
390 391

With respect to Cambodia, In the Philippines, thanks In India, the season has
the work in Phnom Penh to the support of the Mapfre been marked by the renewal
continues with more than 130 Foundation, the two schools of collaboration agreements
students from the NGO For in the towns of Nasugbu with our two partners: IIMC
the Smile of a Child thanks (Luzon Island) and Carlota (Institute for Indian Mother
to the collaboration with (Negros Island), developed in and Child) and the Hope and
Smart, which guarantees the collaboration with the Roxas Joy Foundation. Two projects
sustainability of the school Foundation to eradicate child that, thanks to the partnership
for the next four years. The labor, continue to operate signed with Roadis, will be able
Battambang school, in the successfully. The recently to continue to care for children
second year of collaboration opened school of San Carlos, in the IIMC’s comprehensive
with the NGO Sauce, has been in collaboration with the project (education, food,
consolidated, helping victims Santiago Foundation, ended health, women, microcredit,
of antipersonnel mines and its first season with great sport and disability). Also,
polio through sport in the support for its activity in the in Tiruchirappalli there are
sports centers at La Paloma city. Meanwhile, the work of already more than 600
and the parish of Tahen. our partner Anakk Santa Cruz students from six schools in
passed the quality, financial collaboration with the Hope
and sports audit in the four and Joy Foundation. During
schools in Davao del Sur the season, activities also
(Santa Cruz, Digos, Hagonoy took place in the state of
and Padada) with flying colors. Kerala. Activities at the social sports school in Trichy, India.
Emilio Butragueño during the inauguration of the
first social sports school in London, UK. Social sports schools
in Europe
During 2016-17 the Real
Madrid Foundation rolled out
its first social sports school
in the United Kingdom. It
is supported by the local
authorities of Croydon
(London), who lend the sports
facilities of The Cedars School
and who, together with the
392 Kinetic Foundation, are 393

responsible for the selection
of beneficiaries and coaches.
The inauguration was attended
by Emilio Butragueño and
representatives of Football For
Unity, patron of the project.
Schools in Europe have

continued to strengthen their
activity, which extends to
Portugal, Hungary, Romania,
Bulgaria, Italy, Azerbaijan and
Russia.
The Alma Cup was held for

yet another season thanks to
support from Endesa. It took
place at the end of June in
the school of Manique, and
was attended by almost all the
European projects and also the
Tangier (Morocco) project as a
special guest.
Students from the social sports school in Abu Dhabi.
The Middle East
In the Middle East, we have
strengthened our objective of
promoting education in the
values of citizenship and peace
and the promotion of healthy
lifestyles. Humanitarian aid
interventions through sport
for the Palestinian and Syrian
refugee population in Palestine,
Lebanon and Jordan have
394 been bolstered. This year 45 395

social sports schools have
been created in the region, with
2,318 children participating in
nine countries. Significant new
projects have been identified
and implemented in Iran,
Lebanon and Jordan.
However, the implementation of

new projects has been affected
by the conflict in Syria, which
has conditioned the expansion
in the region. Nevertheless,
work continues at the schools
in Saudi Arabia, Bahrain, Iran,
Jordan, Kuwait, Lebanon,
United Arab Emirates,
Palestine and Israel.
The Real Madrid Foundation
is working with Spanish
Agency for International
Development Cooperation
(AECID) in the design and
development of a pilot
proposal aimed at reducing
fundamentalism among the
young population through sport
in North Africa and the Middle
East, which includes these
countries: Morocco, Algeria,
Tunisia, Egypt, Palestine,
Lebanon and Jordan.
396 397

Children from the schools in Palestine (top image)
and Riyadh (bottom).
TRAINING AREA
The key to the Real Madrid Foundation
intervention model
The growth of the projects dozen coaches from Portugal,

requires the training of new the Dominican Republic,
coaches in the educational Equatorial Guinea and
methodology of the Foundation Paraguay, who joined the more
and the creation of teaching than 140 national coaches on
materials. To this end, the this course. Similarly, the 7th
2nd Course for Real Madrid Basketball and Values Training
398
Foundation National Football Days for the Foundation’s 399

Coaches was held, which national coaches was also
coincided with the 1st attended by coaches from
International Football Training international social sports
Day in Madrid attended by a schools.
Courses have been given in Madrid to

train coaches, all of them professionally
qualified, in the specific methodology.
VII Day of training in values through

basketball held at the Santiago
Bernabéu stadium.
400 401

2nd Training Course for Real Madrid Foundation
National Football Coaches.
In both cases, special sports disciplines, football and explained in the manuals in the refugee camps of coaches respectively were a good example of this was
attention was given to training basketball. Also, two manuals Coaching Football, Teaching Unrwa and Latin Patriarchate trained. the 4th Alma Cup, which
on violence prevention, for have been published that Values and Initiation in in Jerusalem and the West was held at the Jamor sports
which a manual for coaches increase our teaching corpus: Basketball with Values, is Bank have also this season In Iran, about twenty coaches center (Lisbon) with the
and a manual for parents has the Manual for the Children’s complemented with skills and resulted in the need to received the basic For a Real collaboration of the Salesian
been published. It was created Basketball Programme in training courses for coaches increase training for coaches Education: values and sport Missions organization in
in line with the UNESCO and Hospitals and the Manual for around the world and with the in these settings—with 26 course. Manique and the sponsorship
UEFA campaign No respect, the prevention of violence in 365 online training platform. new coaches-educators of Endesa. It created a space
no game, in which Real Madrid the Real Madrid Foundation trained in the social sports Coaches from developing for collaboration between
has also collaborated. Schools. Once again, the largest school methodology of the countries are thus beneficiaries education professionals
overseas training course Foundation. of the socio-educational through sport, and put into
More than five hundred Ongoing training in the was held at the school that work of the Foundation by practice all the concepts
coaches who are responsible educational methodology of collaborates with Evergrande The new schools in Mexico participating in skills and learned during the season.
for the sessions taught the Real Madrid Foundation is in China, where a session and Argentina required the training courses, in which
to the beneficiaries of the one of the keys of the entity’s was held for 150 coaches. presence of the international they reinforce their training as
Foundation’s work have been intervention model. The For a Particular circumstances training team to get up and educators. Coexistence with
trained this season, coming REAL education programme: such as the floods in Peru or running. In Mexico and other professionals during
from different countries and Values and Sport, which is the increase of beneficiaries Argentina, six and twelve gatherings is enriching and
EVENTS
The season began with The charity run circuit started

a challenge for the in Orense on October 2. It
Foundation’s Events area: continued in Alhaurín de la
the organization of charity Torre (Malaga) on October 9;
runs for the benefit of social Murcia, on November 13; and
sports projects focusing on with a very successful turnout
diversity in Spain (adapted and sale of all race numbers
402
and inclusive schools for for the race in Madrid on 403

different abilities). January 15. Endesa was the
main sponsor of this circuit.
More than 5,000 participants filled

the Paseo de la Castellana for the
1st Charity Run in Madrid.
1st Real Madrid Foundation Charity Run.

The Foundation Charity Golf Tournament, event at
the Olivar de la Hinojosa golf course, Madrid.
404 405

Luis de Carlos Forum dedicated to Juanito.
Just a month after the first race, LUIS DE CARLOS FORUM took place, in which former CORAZÓN CLASSIC MATCH: The Historic Heritage Center
the Charity Golf Tournament team members participated. LATIDOS POR ÁFRICA collaborated in the presentation
prize-giving ceremony, with The Luis de Carlos Forum has In addition, a talk and a (HEARTBEATS FOR AFRICA) and the match itself organizing
the collaboration of Tourism held discussions this season special act were organized in exhibitions in the presidential
of Morocco, was carried out on the following topics: Fuengirola to remember the The Foundation’s annual box of the Santiago Bernabéu
in the presidential box of the player from Malaga. charity match, Corazón Classic containing 50 mementos of all
Santiago Bernabéu stadium, · The great comebacks. Match, had its eighth edition the editions of this match.
ending a tour that had taken Amancio, Camacho, Butra- · The 33 Leagues. this season, in which Real
place between March and gueño and Roberto Carlos After the conquest of the Madrid Legends faced up
October of 2016 in 16 golf starred in this debate dedi- championship, the Luis de against AS Roma veterans at
courses. cated to Real Madrid’s most Carlos Forum dedicated a a charity event whose profits
historic European matches. session in May to the leagues will go to projects in Africa. For
In February, the presidential won by Real Madrid. the first time, Ronaldo Nazario
box of the Santiago Bernabéu · Juan Gómez ‘Juanito’. participated in the match along
Stadium was the stage for the On the occasion of the 25th with stars such as Figo, Raúl,
presentation of the book La anniversary of his death, a Roberto Carlos, Cafú, Conti
Undécima. special edition of the Forum and Boniek.
MANAGEMENT OF
REAL MADRID’S
HISTORIC HERITAGE
More than 5,000 objects and 11,000 images
catalogued in the 2016-17 season
One of the functions of the and documents relating to

Real Madrid Foundation is to the sports administration and
manage the club’s Historic management of the club, as
Heritage Center. Located at Real well as those donated or on
Madrid City, the Center receives, loan by Real Madrid supporters
sorts, records, catalogues who generously contribute to
and digitalizes all the objects promoting the history of our club.
406 407

The Historic Heritage Center is located
in Real Madrid City.
Gento exhibition at the

General Assembly.
Today, more than 248,000 to coincide with the appointment
objects have been catalogued. of Francisco Gento as honorary
During the season more president of Real Madrid.
than 5,000 objects and more The sample contained 103
than 11,000 images have objects, among them the most
been received. In the 2016- important of his haul of trophies.
17 season, 2,214 items have 6 Champions Leagues, 12 La
been donated, mainly photos, Liga, 2 Spanish Cups and 1
on 140 occasions and 15 Intercontinental Cup.
temporary exhibitions have
been presented, in which
1,322 historical Real Madrid ‘60 YEARS OF THE FIRST
408 objects have been exhibited. EUROPEAN CUP’ AT THE 409
The Historic Heritage Center SANTIAGO BERNABÉU

accompanies every event TROPHYU
and presentation of the Real
Madrid Foundation. The entrance hall of the
Santiago Bernabéu hosted a
commemorative exhibition for
FRANCISCO GENTO’S SPORTING the 60th anniversary of Real
HERITAGE Madrid’s first European Cup.
The exhibition was displayed
Since April 19, 2016, when as part of the Santiago
Francisco Gento’s sporting Bernabéu Trophy.
heritage was donated to Real
Madrid, a selection of the 126
most significant pieces from ‘ATHLETICS AT
this collection have been a REAL MADRID’
part of a temporary exhibition
in the Bernabéu Tour, Coinciding with the presentation
integrated into the interactive of the Real Madrid Foundation’s
audioguide. 1st Charity Run Tour, the Historic
Heritage Center organized a
This unique legacy was monographic exhibition about
also exhibited during the the Athletics division of Real
Extraordinary General Assembly Madrid.
Gento exhibition at the General Assembly.

410 411

Luis de Carlos Forum dedicated to Exhibition in the presidential box dedicated
“Great Comebacks” to Pedro Ferrándiz.
LUIS DE CARLOS FORUM THE PUBLICATION OF THE BOOK PEDRO FERRÁNDIZ HONORARY JUAN GÓMEZ ‘JUANITO’ 2017 CHAMPIONS LEAGUE FINAL
EXHIBITION: “GREAT “LA UNDÉCIMA” MEMBER EXHIBITION EXHIBITION
COMEBACKS” During the final of the Twelfth,
The Historic Heritage Center The Historic Heritage Center April 2, 2017, was the 25th the Bernabéu box was
During the Luis de Carlos contributed content to the organized an exhibition anniversary of the death of decorated with an exhibition
forums, objects are displayed latest installment of this dedicated to the brilliant coach Juanito. The Historic Heritage of the 11 European Cups won
in showcases that recall these collection published by the of Real Madrid’s basketball Center dedicated an exhibition by the club to coincide with the
emblematic moments such Real Madrid Foundation and team in the 60s and 70s on the in memory of the player from broadcast of the match at the
as the first great comeback, Espasa and written by Enrique occasion of his appointment as Malaga, which was later added Santiago Bernabéu stadium.
on November 5, 1975 against Ortego about the winning of the an honorary member. to Bernabéu Tour, that could
Derby County. eleventh Champions League, be visited at the presidential
the European Super Cup and box during the Real Madrid -
the Club World Cup. Alavés match.
Real Madrid
UE-Graduate
School
Real Madrid
UE-Graduate School
The school is present in 12 countries:
Spain, Cyprus, Costa Rica, Ecuador, Mexico,
Chile, Germany, Portugal, the United States,
Australia, Honduras and Thailand.
Focusing on the areas of Management, University

health, sport, management and Master’s Degree in Physical
communications, our school Education and Health and a
offers 12 master’s degrees: University Master’s Degree in
A University MBA in Sports Sports Physiotherapy. Almost
Organizations Management, 8,000 students have studied
MBA in Sports Organizations at the school.
414
Management Online, MBA 415
Real Madrid UE-Graduate School

in Sports Management, There are five values that
MBA in Sports Management identify and set the school
Online, University Master’s apart: entrepreneurial spirit,
Degree in Sports Law, teamwork, integrity, leadership
University Master’s Degree in and excellence. Our objective is
Sports Marketing, Master’s to transmit and share them with
Degree in Sports Marketing, our students, always bearing
University Master’s Degree in mind that our obligation is
in Sports Communications not only to train students, but
and Journalism, University also develop them as human
Master’s Degree in Sports beings that behave a certain
Coaching and Nutrition, way according to the historic
Master’s Degree in Football values of Real Madrid.
Almost 8,000 students have studied

at the school.
Roberto Carlos, Solari, Guti and Álvaro

Benito, at a talk during White Week at
the Real Madrid Graduate School.
416 417

Giovanni Infantino, president of FIFA, was the Graduation ceremony of the 11th promotion.
sponsor of this eleventh promotion.
A School that transcends competition in the world” and us as a truly international Academic Students studying the Master’s
the limits of sport “Keys to the Business of Top- school. Renowned professors trips Degree in Sports Marketing also
Level Competition: the case of from the United States, South travelled overseas, specifically
Our goal of becoming the best the Champions League”. These Africa, Germany, the United For another year, our MBA to Germany. There they were
international university sports sessions have been attended Kingdom, Belgium, Australia in Sport Organization received by the persons in
school led us to launch the by important personalities of and France, among others, Management students travelled charge of the Bayern Munich
Sports Trend Lab in December Spanish sport. gave classes this year. to London and New York, and Borussia Dortmund
2015, a long-term initiative that accompanied on this second trip Marketing Departments and
seeks to position the School as Following the consolidation by students from the Master’s had the opportunity of visiting
a leader in the sports industry, At the forefront of of the programme offer in Degree in Sports Management the head office of Adidas and
ensuring that the knowledge international education English in the management and Sports Management attending the most prestigious
and professional experience area which resulted in a 30% Online. They visited the most sports congress in Europe.
of the entire community of our During the 2016-17 academic increase in the number of representative sports facilities
alumni and associates has an year, the School taught students compared to the and met with the heads of
impact on the development master’s degrees to 422 previous year, this year we the most prestigious sports
and growth of the sector. students at its headquarters in have seen how the school organizations. In addition, our
Under this umbrella, the School Madrid and to 1,002 students also consolidated the area of Football Management Master’s
has organized two events at its 12 international locations. health and fitness, following students were met on their
with major media coverage At the Madrid school, 68% one a of the great world trip to the Netherlands by the
dedicated to two of the largest of students came from 49 trends. Its programmes in the Directors of the academies
sports competitions in the different countries, the highest area of health and training at Ajax of Amsterdam, AZ
world: “Olympic Games: a 360º number since the School was have doubled the number of Alkmaar academy and PSV
vision of the biggest sporting founded in 2006, establishing students in three years. Eindhoven.
418 419

Students of the Master’s Degree in Sports
Emilio Butragueño and Zinedine Zidane, at a talk Communications and Journalism at the
during White Week. Real Madrid UE-Graduate School.
White Week José Luis López de Ayala, directly facilitating information The Real Madrid Chair over by Florentino Pérez on July
general manager of Twitter in on the internal management of 3 at the Santiago Bernabéu
An activity of great importance Spain. Also worthy of special the club. Moreover we should In its 9th edition, the Real stadium, was attended by
is the White Week. The event mention was the presence of highlight the fact that more Madrid Chair, led by the winner Gianni Infantino, president of
takes place at the Santiago the first team coaches, Zinedine than 100 students carried of the Nobel Prize for Literature, FIFA, as sponsor of the eleventh
Bernabéu stadium, where this Zidane and Pablo Lasso, and out internships in different Mario Vargas Llosa, witnessed promotion.
year the programme was mainly the round table in which our departments of the club. an increase of more than 50%
focused on the development former players and current in the number of projects
of skills in entrepreneurship, coaches of the lower categories The School, in its mission to presented, which shows that
communications and of football Santiago Solari, prepare the most qualified it is establishing itself in the
leadership, as well as on the José María Gutiérrez Guti and professionals to lead the academic world, and has
impact of technology on the Álavaro Benito participated, sports industry, has obtained awarded twelve research
development of the sector. In accompanied by Roberto employability rates of 85% grants amounting to 50,000
this edition it is worth mentioning Carlos. and has contributed to euros. Since its inception,
the participation, among others, enabling more than 86% of the school has contributed
of José Ángel Sánchez, general Each of the programmes has its students to achieve their 450,000 euros to research.
manager of Real Madrid C.F.; involved a club executive goal of working in the sports
Giorgio Marchetti, UEFA Deputy as co-director. Moreover, 65 industry. Similarly, it has also
General Secretary and Director professionals from Real Madrid implemented a monitoring 10th Graduation Ceremony
of Competitions; Jesús Bueno, formed part of the teaching and relational plan, career
Vice President of Basketball staff of the different master’s plans, events and training to Special mention should be
Business Operations of the degrees, which was highly continue to provide maximum made of the fact that the
NBA in the EMEA region; and rated by students as a way of value to its students. graduation ceremony, presided
Group photo of the 11th Promotion
of the Real Madrid UE-Graduate School.
Veterans
Association of
Former Real Madrid
Football Players
The Association of Former

Players started out the 2016-
17 season with the new
Board of Directors presided
over by Paco Gento and
which includes veterans such
as Amancio, Martín Vázquez,
Sanchis, San José, Gallego,
Pachín, Miguel Ángel, Pirri,
Amavisca and Aragón.
The Real Madrid legends

424 team played numerous games 425
Veterans
in Spain and abroad. They
were invited by Rafa Nadal, a
universal Real Madrid fan, to
participate in the inauguration
of the sports facilities named
after him in Manacor.
The Association collaborates

with the club through
numerous institutional and
social sports acts. Veterans
have represented Real
Madrid in the charity activities
organized by the Foundation.
Roberto Carlos and Figo, during the match against

Roma in the last edition of the Classic Match.
Association of
Former Real Madrid
Basketball Players
This season, the Association of

Former Real Madrid Basketball
Players, chaired by Rafael
Rullán, capped the celebrations
of its 20th anniversary. These
Real Madrid legends won all of
the games they played. They
travelled to different corners of
the country such as Valencia,
Murcia, the Basque Country,
Salamanca and Toledo.
426 In addition, the close bond that 427
Veterans
joins these Real Madrid legends
and the club and Real Madrid
Foundation was again evident
with their collaboration in charity
activities such as supporting the
Spanish Association Against
Cancer (AECC), the Red Cross
during the “Día de la Banderita”
and the Iñigo Álvarez Renal
Foundation of Toledo during
“World Kidney Day”.
Basketball veterans during the appointment

of Pedro Ferrándiz as honorary member
of Real Madrid.
Management
Report
For the year ended June 30, 2017.
The Management Report for
Real Madrid Club de Fútbol, including an
analysis of its earnings performance in
2016-2017, is presented below.
OPERATING BREAKDOWN OF OPERATING
INCOME INCOME
(before disposal of non-current assets) (before disposal of non-current assets)
Operating income totaled to €675 million in Club membership fees and season tickets The Club enjoys a balanced revenue mix, with This diversified stream of recurring revenues
2016/17, up €54.5 million or 8.8% from the accounted for 7.4% of total revenue, down from the three largest lines (stadium, television and lends financial stability to the Club, cushioning
year before, extending the growth trend that 8.1% the year before, with the share gradually marketing) each making up around a third of the impact of potential fluctuations in revenue
has kept the Club among the world’s leading decreasing over the past several years (from the total. caused by varying performance on the
revenue-earning sports entity in the past 12 9.8% in 2009). sporting front or by changes in the economic
years. The Club has gradually reduced the weight of environment.
In the 2000–2017 period, revenue grew at an television revenue (La Liga and Champions
Operating income includes revenue from the average annual rate of 11%. League matches) and increased the weight of
various business lines (stadium, international and other revenue sources.
friendly matches, broadcasting, and marketing), Going forward, promoting the Club’s brand
but excludes revenue from player transfers, which through investment in top players and
is recognized in the income statement under international expansion are still the principle
“Gains/(losses) on disposal of non-current assets”. ways in which the Club can remain competitive
and maintain its status as a global benchmark in
Stadium revenue (+8%) and, more importantly, football.
marketing revenue (+21%) were the largest
430 contributors to growth in operating income in BREAKDOWN OF OPERATING 431
2016/17. INCOME
Management Report
(before disposal of non-current assets)
2016/2017
OPERATING INCOME
(before disposal of non-current assets)
38% 24%
€ Million 1999/2000
750
700 675
26% 32%
650
600
550
578
620
€ 675 M
550 521
514
500 480 € 118 M
442
450
h 407 13%
400
al growt 366
age annu 351 9%
350
aver
11% 292
300 276
250 236
193 33% 25%
200
152
150 138
118
100
50
0
1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17
Members and Stadium Members and Stadium

Int. & Friendly Matches Int. & Friendly Matches
Broadcasting Broadcasting
Marketing Marketing
OPERATING PROFIT BEFORE
PERSONNEL EXPENSES/OPERATING DEPRECIATION AND AMORTIZATION
INCOME: EFFICIENCY RATIO (EBITDA)
The efficiency ratio, calculated by dividing the League, La Liga, the FIFA Club World Cup and Operating profit before depreciation and Nevertheless, EBITDA after the disposal of
Club’s total personnel expenses by operating the UEFA Super Cup). Stripping out this impact, amortization, or EBITDA before disposal of assets (player registrations), or simply EBITDA,
income (before disposal of non-current assets), the ratio would have been around 53%. non-current assets, is the Club’s earnings from must be considered when assessing the cash
is the most widely used indicator internationally operating activities after subtracting personnel flows from operating activities generated by
to measure a football club’s operational Player salaries also increased in line with the and other operating expenses from the revenue the Club. Football clubs are subject to a limit
efficiency. The lower the ratio, the more efficient overall market development and the staff obtained by the business lines. on player registrations. Therefore, before clubs
the Club. revaluation caused by the sports successes can add new players, they must release other
achieved in the last few years (three Champions EBITDA before disposal of assets totaled €86 players. As a result, player transfers among
The Club’s efficiency ratio in 2016/17 was League titles in the last four years). million in 2016/17, down from €163 million the year football clubs is hardly an exception, but rather
60%. This level was due mainly to the payment before. This results an EBITDA before disposal of part of the Club’s standard practice so that it
of performance bonuses arising from the Even despite its exceptional sports achievements, assets/operating income ratio of 13%. can renew staff, generating proceeds than can
outstanding sports achievements, the Club’s Real Madrid’s efficiency ratio is well below the be used to self-finance part of the cost of new
best ever, by the first division football team 70% maximum level recommended by the Profitability in the year reflects the impact additions. In 2016/17, gains on player transfers
during the year, with four trophies (Champions European Club Association (ECA). of performance bonuses paid for sports amounted to €52 million (with average gains
achievements, the increase in player salaries, in the last four years of €40 million), resulting
and the trend in the Club’s operations. Sports in EBITDA of €138 million, compared to €163
successes underpin revenue growth in the million the year before. Excluding the impact of
432 medium but result in an imbalance in the short the trophies won, EBITDA in 2016/17 was €180
433
Management Report
term, caused by the one-off effect of the bonuses, million.
especially in a year like 2016/17 when the Club
won four trophies. Excluding this impact, EBITDA The EBITDA performance in recent years is the
before disposal of non-current assets would result of a financial management that pursues
be around €130 million, with an EBITDA before profitability by combining efforts to boost
disposal of assets/operating income ratio of 20%. revenue and rein in costs.
PERSONNEL EXPENSES/OPERATING
INCOME
%
OPERATING PROFIT BEFORE DEPRECIATION
100%
AND AMORTIZATION (EBITDA)
90% € Million
90% 86%
220
80% 203
200
72%
180
70% 165 163
MAXIMUM LEVEL RECOMMENDED BY THE EUROPEAN CLUB ASSOCIATION 160 151 154 150
60% 146
60% 140 138
52% 52% 120
49% 50% 49% 105 105
50% 47% 48% 47% 104
46% 46% 45% 46% 100
43% 85 84
40%
80 73
60
30% 40
20
20% 5
0
-20
10%
-19
-40
0% -60 -45
2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17
TAX BALANCE: CONTRIBUTION
INCOME STATEMENT BY REAL MADRID TO TAX REVENUE
KEY HIGHLIGHTS AND SOCIAL SECURITY
Operating income in 2016/17 amounted to Finance costs in the year ended June 30, 2017 Real Madrid contributed €244.9 million directly At June 30, 2017, Real Madrid was current
€675 million, up €54 million or 8.8% from the amounted to €3 million, €2 million less than to state and local taxes, and social security in on the payment of all its tax obligations, as
year before. Stadium revenue (8%) and, more the year before. Finance income reached €2 2016/17. The breakdown by item is as follows: always.
importantly, marketing revenue (21%) were the million, compared to €9 million in 2015/16,
largest contributors to growth in revenue. which benefited from the refund of tax interest · €167.5 million of state and local taxes, and
and one-off exchange gains. Accordingly, the social security contributions, equivalent to
EBITDA before disposal of non-current assets net financial result was €5 million lower. 25% of the Club’s revenue; i.e. for every
totaled €86 million, with gains on player transfers €100 earned, Real Madrid earmarked €25
of €52 million (2016: €0), resulting in EBITDA Profit before tax was €26 million, while net profit for payment of tax and social security
of €138 million, compared to €163 million in was €21 million after deducting the income tax contributions.
2015/16. Excluding the impact of the trophies expense of €5 million. The income tax expense
won, EBITDA in 2016/17 would have been €180 was calculated by applying a tax rate of 19% · €77.5 million in VAT paid to the tax authorities
million. to accounting profit before tax, which is below (difference between output VAT charged to
the nominal tax rate of 25% after applying customers and input VAT paid to suppliers),
From the €138 million EBITDA, depreciation adjustments to taxable income and applicable arising from Real Madrid’s economic activity.
and amortization expense, and interest expenses deductions in accordance with corporate
must be subtracted. income tax legislation in Spain.
434 435
Management Report
Depreciation and amortization expense in The large profit obtained by the Club in 2016/17
2016/17 was €110 million, marking a decrease was marked by the most outstanding sports
of €14 million from the year before due to the achievements in Club history.
extension of the remaining useful lives of player
contracts and the final amount of amortization
charged last year for the repurchase of rights
carried out in 2014/15.
INCOME STATEMENT TAX

KEY HIGHLIGHTS BALANCE
€ Million 2015/2016 2016/2017 Amounts paid during the 2016/17 financial year € Thousand
OPERATING INCOME 620 675 Personal income tax withholding and non-resident income tax (deductions from staff remuneration and image rights) 155,448
Annual growth 7.4% 8.8% INCOME TAX 1,895
Business and other local taxes 2,648
OPERATING PROFIT before depreciation and amortization, and disposal of non-current assets SOCIAL SECURITY CONTRIBUTIONS (company) 6,176
(EBITDA before disposal of non-current assets) 163 86 SOCIAL SECURITY CONTRIBUTIONS (employee) 1,298
% of revenue 26% 13%
TOTAL COST OF TAXES AND SOCIAL SECURITY 167,465
% of revenue 25%
OPERATING PROFIT before depreciation and amortization (EBITDA) 163 138
NET VAT PAID 77,463

PROFIT BEFORE TAX 43 26
TOTAL CONTRIBUTION BY REAL MADRID TO TAX REVENUE AND SOCIAL SECURITY 244,928
PROFIT AFTER TAX 30 21
INVESTMENTS CASH AND CASH EQUIVALENTS
The Club invested €152 million in 2016/17, of · €215 million on the construction of Real Madrid The Club had a cash balance of €178 million at The Club enjoys a large cash position thanks
which €25 million was spent to the upgrade and City, considered the largest sports complex June 30, 2017. to the high cash generated from operating
development of facilities, and the design and ever built by a football club, with a total surface activities and restraint over investment.
start-up of the IT platform supporting the Club’s area of 120 hectares, 10 times bigger than This was the second highest amount ever at the
digital activity, and €127 for player acquisitions. the former complex. Ideally located in one of end of a financial year. The decrease from the The cash balance, coupled with undrawn
the fastest growing areas of Madrid and with year before was caused by the performance facilities, provide Real Madrid the financial
Part of the investment for players was self- excellent public transportation, Real Madrid bonuses paid for sports achievements. strength to comfortably meet its scheduled
financed with proceeds from transfers, which City is a strategic enclave and a first rate payment obligations.
amounted to €54 million. Net investment in the sports and entertainment center. Noteworthy
year ended June 30, 2017 in sports personnel in recent years is the marked improvement
(acquisitions - transfers) was €73.5 million (2016: made to the facilities, with the construction CASH AND CASH EQUIVALENTS
€66 million). Average annual net investment in of the first-team and youth team residences
the 2000-2017 period was €71 million. -a Club goal for many years- and a basketball € Million
training arena and two new training fields. Also
In addition to investing in players, the Club spent in the 2016/17 financial year, construction 220
211
a significant amount to build and upgrade its began on the new office building, which will
200
facilities and for technological development. In pave the way for a greater integration of the
436 the 2000-2017 period, Real Madrid invested: Club’s various departments, and free up space 178
437
180 174
169
Management Report
in the stadium. 160 156
·
€247 million on the stadium, modernizing 160
153
143
the facilities and enhancing their quality Overall, these investments have helped drive Real 140
and functionality for spectators, as well as Madrid’s economic growth, social development
providing the facilities with the resources and and sports successes. 120
112 113
109
103
services to broaden the stadium’s commercial 100 98 98
93
offering and develop the Club’s IT platform. All 85
this investment has generated a considerable 80
annual financial return. 60
40
20
19
10
INVESTMENTS
0
€ Million
30/06/2000 30/06/2001 30/06/2002 30/06/2003 30/06/2004 30/06/2005 30/06/2006 30/06/2007 30/06/2008 30/06/2009 30/06/2010 30/06/2011 30/06/2012 30/06/2013 30/06/2014 30/06/2015 30/06/2016 30/06/2017
340
320 314
300
280
260
240
240
220 207
200
180 173
159 161 152
160 142
140 128 126 118 117
120 109
100 91 88 83 90
80
60
40
20
0
2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17
DISPOSALS: INCOME FROM PLAYER TRANSFERS, €M

2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17
67 11 6 40 24 43 36 33 56 102 20 14 41 102 114 28 54
Players Stadium Repurchase of Rights Ciudad Real Madrid

WORKING CAPITAL
Working capital (i.e. the difference between current 2010 to €-132 million as at June 30, 2017. The Due to the large volume of transactions carried would not be consistent with an adequate
assets and current liabilities) can be broken down reduction in the working capital/revenue ratio out by the Club at present, the only way to cash flow management and not compatible
into operating working capital (€-265 million at is greater: from 41% in 2010 to 20% in 2017, offset recurring negative working capital with the not-for-profit status of the Club, which
June 30, 2017), financial working capital (€128 despite the increase in 2016/17 caused by the would be to have a large positive financial invests funds obtained in the development of
million) and other working capital (provisions and performance bonuses for sports achievements. working capital through a large balance of its sports and its facilities.
taxes) for minor amount (€5 million). cash and cash equivalents.
This negative working capital is recurring;
The Club’s working capital is structurally i.e. rolled over each year due to the intrinsic Apart from exceptional requirements at
negative as the nature of its operations leads nature of operations, as reflected in the trend specific moments, a large cash balance
to operating working capital with large creditor in balances; figures are broadly similar from relative to the size of the Club’s balance sheet
balances (between €-120 and €-260 million for year to year, with occasional variations due
player registrations, net trade payables and to operating trends each season (e.g. sports
upfront collection of membership fees and achievement prizes).
season tickets).
These balances are rolled over and, therefore, WORKING CAPITAL
Significant efforts have been made in recent present similar amounts at each year-end, so trend
years to lower its negative working capital, they do not represent debt, or a liquidity or
438 which has been reduced from €-182 million in business continuity problem. € Million 30/6/09 30/6/10 30/6/11 30/6/12 30/6/13 30/6/14 30/6/15 30/6/16 30/6/17 439
Management Report
Operating Working Capital
Trade receivables + Inventories 32 58 71 66 54 46 57 67 108
Receivables from public administrations 4 1 1 1 1 1 7 0 0
Trade payables -47 -74 -67 -75 -73 -63 -64 -66 -63
WORKING CAPITAL Payables to public administrations -7 -11 -15 -13 -15 -15 -22 -15 -27
trend Salaries and wages payable
(50% player registration, bonuses) -50 -56 -71 -93 -82 -114 -104 -144 -197
Accruals -48 -66 -69 -67 -60 -58 -62 -64 -85
€ Million
Subtotal -116 -149 -151 -181 -176 -202 -189 -222 -265
150
117
120
102 Financial Working Capital
90
Cash 112 93 98 113 156 174 109 211 178
60
40 Current investments 0 0 0 41 0 0 0 0 0
30
10 Player transfer receivables 13 34 28 21 24 36 58 53 20
0
Bank borrowings -24 -48 -7 -43 -26 -16 0 0 0
-30
-60
-30 Player transfer and other investments payable -146 -115 -92 -74 -76 -91 -111 -131 -70
-90 Subtotal -45 -37 27 59 77 103 56 133 128
-90 -94 -86
-120 -98 -100
-150 -123 -123 -132 Other
-142 -141 -135
-180 Available-for-sale financial assets 29 0 0 0 0 0 0 0 0
-210 -182 Provisions -10 -1 -1 -1 -2 -2 -3 -1 -2
Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17
Taxes 1 4 -17 0 1 7 1 5 7
Subtotal 20 4 -18 -1 -1 5 -2 4 5
CASH ± CURRENT INVESTMENTS (€M)
Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17
TOTAL WORKING CAPITAL -142 -182 -141 -123 -100 -94 -135 -86 -132
19 153 143 169 160 103 98 85 112 93 98 154 156 174 109 211 178
LIABILITIES AND GROSS DEBT NET DEBT
The Club had total liabilities at June 30, 2017 (€164 million at June 30, 2017 and €157 million Gross debt was discussed in the previous section. The Club includes as debt the balance of
of €611 million (2016: €603 million) and equity at June 30, 2016). advances on income accruing in the future,
of €463 million (2016: €442 million), resulting However, the Club’s key metric is its net debt; which stood at €17 million at June 30, 2017
in a total balance sheet value of €1,075 million In accordance with Spanish GAAP, the it does not make sense to discuss what one (2016: €22 million).
(2016: €1,045 million). Club’s gross debt at June 30, 2017 totaled owes without factoring in what one owns.
€187 million, of which €82 million are bank Net debt at June 30, 2017 amounted to €-10
Liabilities include gross debt, trade payables borrowings and €105 million are payables on Net debt is gross debt minus cash and cash million (2016: €-13 million), which is actually net
(€260 million at June 30, 2017 and €210 investments in players and facilities (2016: €235 equivalents (€178 million at June 30, 2017; liquidity as the sum of cash and cash equivalents
million at June 30, 2016) and other liabilities, million, of which €82 million and €153 million, 2016: €211 million), and receivables from other and receivables from transfers, exceeds
composed of provisions, accruals, and taxes respectively). clubs from player transfers (in keeping with a the amounts payable on investments, bank
core principle of consistency, since gross debt borrowings, and advances. Net debt represents
includes amounts paid to other clubs for player the external resources which, coupled with own
acquisitions and as player acquisitions/sales funds, are used to fund the capital invested by
are mirror sides of the business), of €37 million the Club to carry out its activity.
REAL MADRID LIABILITIES AT JUNE 30, 2016 at June 30, 2017 (2016: €59 million), recognized
in “Financial assets” in the balance sheet.
€ Million Current Non-current total
440 441
Borrowings 132 104 235
Management Report
Trade and other payables 210 210
Net Debt at June 30, 2016
Financial liabilities 342 104 445 € Million Current Non-current total
Payables for player transfers, works and repurchase of rights -131 -22 -153
Provisions 1 37 38 Player transfer receivables 53 7 59
Deferred taxes 14 14 Net investments/transfers -79 -16 -94
Bank borrowings 0 -82 -82
Current tax 0 0 Cash 211 0 211
Public Administrations 15 15 Cash advance -22 -22
Subtotal other net debt 211 -104 107
Accruals 67 22 90
Total net debt 133 -120 13
Total other liabilities 84 73 157
Total liabilities 425 177 603 Net Debt at June 30, 2017
€ Million Current Non-current total
Payables for player transfers, works and repurchase of rights -70 -36 -105
REAL MADRID LIABILITIES AT JUNE 30, 2017 Player transfer receivables 20 17 37
Net investments/transfers -50 -19 -69
€ Million Current Non-current total Bank borrowings 0 -82 -82
Cash 178 0 178
Borrowings 70 118 187 Cash advance -17 -17
Subtotal other net debt 178 -99 79
Trade and other payables 260 260
Total net debt 128 -118 10
Financial liabilities 330 118 447
Provisions 2 14 15 MANAGEMENT BALANCE

Deferred taxes 14 14
€ Million 30/06/2016 30/06/2017
Current tax 0 0
Players, facilities and other property 683 728
Public Administrations 27 27 Provisions and other -31 -10
Accruals 90 17 107 Net operating working capital -222 -265
TOTAL NET CAPITAL INVESTED 429 453
Total other liabilities 119 45 164
EQUITY 442 463
Total liabilities 449 162 611 NET DEBT -13 -10
TOTAL FUNDING SOURCES 429 453
NET DEBT EQUITY
The Club’s net debt at June 30, 2017 was The Club has made ongoing and considerable Equity represents the Club’s own funds; i.e. the The greater the amount of equity relative to
€-10 million, practically unchanged from the efforts to reduce debt over the last eight years. funds which, with borrowings, fund the Club’s debt, the higher the Club’s value, solvency
year before. Rather than a debt, this actually needs to carry out its activities. and financial autonomy, as capital invested is
represents net liquidity as the sum of cash Comparing debt with the Club’s payment capacity financed more by equity than debt. The debt/
and cash equivalents and receivables from represented by ordinary cash flow (measured Equity is the accounting measure of enterprise equity ratio is used as an indicator of solvency
transfers, exceeds the amounts payable on using EBITDA of €138 million) yields a debt/ value. For an entity like Real Madrid, which does and financial autonomy: the lower this ratio,
investments, bank borrowings, and advances. EBITDA ratio –one of the most commonly used not distribute dividends, the annual change in the higher the Club’s solvency and financial
This is the second time in the last 12 years that solvency indicators– at June 30, 2017 of 0.0, equity corresponds to annual profit after tax autonomy.
the Club has enjoyed a net liquidity position. which corresponds to the best possible credit (and any balance sheet revaluation).
rating in front of the financial institutions. Real Madrid’s debt/equity ratio has decreased
Through the profits it obtains, the Club has in recent years, to 0.0 at June 30, 2017; the
increased equity each year to €463 million at value of net debt represented 0% of the value
NET DEBT June 30, 2017, up €21 million from the year of equity, indicating maximum solvency and
before (net profit for the year). financial autonomy.
€ Million
400
350
327
442 300 443
245
Management Report
250
200
198
150
162
130
170
125
EQUITY
115
100 84 91 96 € Million
72
500
50
442 463
450
0 412
400
-50 -4 -13 -10 370
-38 350
-100 312
300
-94 275
-150
250
251
-141 220
-200 200 196
176
Jun-00 Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 150 141
106
100
68 74 80 86
Net debt : Bank borrowings + Payables/Receivables on acquisition/transfer of assets – Cash. 62
50 30
A negative sign means a net liquidity position. Debt also includes the balance of non-current advances received in 11/12.
0
Jun-00 Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17
net debt/EBITDA ratio
3.5 net debt/equity ratio
3.1 Net debt : Bank borrowings + Payables/Receivables on acquisition/transfer of assets – Cash.
3.0
A negative sign means a net liquidity position. Debt also includes the balance of non-current advances received in 11/12.
6.0
2.5
5.4
5.0
2.0
1.7 1.7 4.0
3.2
1.5 1.4 1.4 3.0
1.1 2.0
1.0
1.7
0.8 1.1
1.0 0.8 0.8 0.7 0.7
0.6 0.5
0.5
0.5 0.3 0.2 0.2
0.4 0
-0.1 -0.0 -0.0
0 n/a n/a n/a n/a n/a n/a 0.0 0.0 -1.0 -0.5
Jun-00 Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 -2.0 -1.4
-1.9
EBITDA : Operating profit before depreciation and amortization. As of 2008/09, with new Spanish GAAP, it includes gains/(losses) on -3.0
disposals and impairment of non-current assets. Jun-00 Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17
BALANCE SHEET
ASSETS EQUITY AND LIABILITIES Assets/liabilities amounted at June 30, 2017 on new transfers and the non-current balance
amounted to €1,075 million, an increase of of the previous year. Trade receivables were
€ Thousand 30/06/2017 30/06/2016 € Thousand 30/06/2017 30/06/2016 €30 million from the year before. €40 million higher as part of the increase
in sponsorship revenue and income from
Sports intangible assets 366,246 333,500 Entity’s fund and reserves 437,540 407,260 Non-current assets increased by €52 million: an sports achievements will be collected in the
Other intangible assets 8,788 10,450 Profit/(loss) for the year 21,372 30,280 increase of €32 million in the carrying amount first months of the next reporting period.
Property, plant and equipment 332,700 323,602 CAPITAL AND RESERVES 458,912 437,540 of sports intangible assets as the amount of The balance of cash and cash equivalents
Investment properties 10,654 10,609 Grants received 4,564 4,708 investment was higher than amortization and decreased by €33 million due to the payment
Non-current player transfers EQUITY 463,476 442,248 disposals (player transfers), and a decrease during the year of performance bonuses for
16,893 6,527
receivable
of €2 million in the value of other intangible sports achievements.
Deferred tax assets 12,407 15,910
assets after the final amortization charged last
Other financial assets 9,784 4,665
Provisions for liabilities and charges 13,699 36,939 year for the repurchase of rights carried out Highlights on the liability side: Bank borrowings
TOTAL NON-CURRENT ASSETS 757,472 705,263
Bank borrowings 81,791 81,689 the year before. The value of property, plant remained steady. Outstanding payables on
Non-current payables for player and equipment increased by €9 million due investments were €48 million lower thanks
34,528 20,973
acquisitions to investment in the construction of the office to measures to prudently invest in seeking
444 Non-current payables for stadium
and Real Madrid City works 320 250 building, upgrades to the western facade of attractive return on investments. Salaries and
445
Real Madrid City and preliminary investments wages payable, based on the related contracts,
Management Report
Payables for repurchase of rights/other 946 986
for the stadium remodeling project. rose by €53 million due to the increase in
Deferred tax liabilities 13,891 14,397
Receivables for player transfers increased salaries and the amount payable in bonuses for
Accruals 16,952 22,152
by €11 million due to transfers carried out in sports achievements. Provisions decreased by
TOTAL NON-CURRENT LIABILITIES 162,127 177,386
the year. Deferred tax assets decreased by €4 €23 million, due mainly to the payment of this
million, mainly as a result of the recovery, of the amount to the Madrid City Council in the EU
Provisions for liabilities and charges 1,745 1,350
portion corresponding to this year, of deferred case involving the land located in Las Tablas.
Inventories 2,551 2,579 Bank borrowings 216 219 taxes generated by tax legislation regarding The balance of suppliers increased by €9 million
Current player transfers receivable 19,754 52,626
Current payables for player 54,845 112,963
the temporary non-deductibility of a portion on the back of the higher expenses assumed
acquisitions of the depreciation change in tax periods until in the Club’s activity. Advances included
Trade receivables 105,047 64,597 Current payables for stadium and 2014/15. Other investments increased by €5 under non-current accruals decreased by the
14,749 18,331
Real Madrid City works
Current tax assets 6,726 5,473 million due to payments of wages, which are amount of the annual quota; i.e. €5 million.
Trade and other payables 89,939 81,163 accrued as expenses over the long term. Current accruals increased by €23 million,
Cash and cash equivalents 177,988 211,485
Wages and salaries payable 197,073 144,038 mainly from invoices issued in the year for TV
Accruals 5,124 3,096 Accruals 90,492 67,421 Current assets decreased by €23 million: which are accrued in the subsequent reporting
TOTAL CURRENT ASSETS 317,190 339,856 TOTAL CURRENT LIABILITIES 449,059 425,485 receivables for player transfers was €33 million period. Equity at the end of the reporting period
lower as the amount received the previous year amounted to €463 million, up €21 million from
TOTAL ASSETS 1,074,662 1,045,119 TOTAL PASIVO Y PATRIMONIO NETO 1,074,662 1,045,119 exceeded the sum of the amounts generated the year before (net profit for the year).
BUDGET
2017-2018
Real Madrid Club de Fútbol
2017-2018 BUDGET
€ Thousand out-turn 2016/2017 BUDGET 2017/2018 Operating income (before disposal of non-current assets) is
budgeted at €690.3 million, up €15.7 million from the year before.
Membership fees, ticket sales and other stadium revenue 166,761 162,644 Higher marketing and broadcasting revenues offset lower stadium
Revenue from international and friendly matches 85,858 68,735 revenue and revenue from matches after the championships won
Broadcasting revenue 165,299 176,691 in 2016/17.
Marketing revenue 256,707 282,244
Personnel expenses are budgeted in accordance with the
Total operating income (before disposal of non-current assets) 674,625 690,314 contracts and the composition of the sports teams, as well as
performance bonuses for sports achievements. Overall, the
personnel expenses budget calls for a decrease in expenses of
Supplies (26,347) (26,338)
€21.1 million from the year before.
Sports and non-sports personnel expenses (406,109) (385,022)
Operating expenses (154,241) (168,090) Supplies, operating expenses and provisions are expected to
Provision for uncollectible receivables, and for liabilities and charges (1,841) (6,000) move in line with the increase in revenue, developments in the
Club’s activities and allowances for potential contingencies,
448 Total operating expenses before depreciation and amortization (588,538) (585,450) resulting in an increase of €18.0 million.
449
BUDGET 2017/2018
Operating profit/(loss) before depreciation and amortization,
Player transfers are budgeted at €48.4 million (2017: €51.7
86,087 104,864 million), based on transfers already carried out of first division
and disposal of non-current assets
and youth football team players.
Gains/(losses) on disposals of non-current assets 51,667 48,361
Operating profit before depreciation and amortization (EBITDA)
Impairment/derecognition of non-current assets 22 0
is budgeted at €153.2 million, €15.4 higher than the year before.
Gains/(losses) on disposals of non-current assets 51,689 48,361

The budgeted depreciation and amortization charge is €7.8 million
lower due to changes in sports staff and the remaining terms of
Operating profit/(loss) before depreciation and amortization (EBITDA) 137,776 153,224 contracts.
Depreciation and amortization (110,157) (102,421) Based on budgeted revenue and expenses, operating profit
(EBIT) is budgeted to increase by €23.2 million in the year, to
Operating profit/(loss) 27,619 50,803
€50.8 million.
Net finance expense is budgeted to increase by €0.9 million from

Finance Income 1,657 622
the year before due to non-recurring income obtained in 2017.
Finance expenses arising on implied cost of deferred payment on player acquisitions (958) (463)
Finance expenses arising on interest on loans, guarantee expenses, and other financial expenses (2,053) (2,385) As a result, the budget shows profit before tax of €48.6 million,
€22.3 million higher than the year before.
Net finance income/(expense) (1,354) (2,226)
Ordinary profit/(loss) 26,265 48,576

Real Madrid Club de Fútbol
budget by sports segments
for the 2017-2018 season
€ Thousand Football Basketball total
Membership fees, ticket sales and other stadium revenue 158,679 3,965 162,644
Revenue from international and friendly matches 67,859 876 68,735
Broadcasting revenue 174,972 1,719 176,691
Marketing revenue 276,138 6,106 282,244
Total operating income (before disposal of non-current assets) 677,648 12,665 690,314
Supplies (25,786) (552) (26,338)

Sports and non-sports personnel expenses (357,554) (27,468) (385,022)
Operating expenses (160,751) (7,339) (168,090)
Provision for uncollectible receivables, and for liabilities and charges (6,000) 0 (6,000)
450 Total operating expenses before depreciation and amortization (550,091) (35,359) (585,450)
451
BUDGET 2017/2018
Operating profit/(loss) before depreciation and amortization,
127,557 (22,694) 104,864
and disposal of non-current assets
Gains/(losses) on disposals of non-current assets 48,361 0 48,361

Impairment/derecognition of non-current assets 0 0 0
Gains/(losses) on disposals of non-current assets 48,361 0 48,361
Operating profit/(loss) before depreciation and amortization (EBITDA) 175,918 (22,694) 153,224
Depreciation and amortization (100,758) (1,663) (102,421)
Operating profit/(loss) 75,159 (24,357) 50,803
Finance Income 622

Finance expenses arising on implied cost of deferred payment on player
acquisitions (463)
Finance expenses arising on interest on loans, guarantee expenses
and other financial expenses (2,385)
Net finance income/(expense) (2,226)
Ordinary profit/(loss) 75,159 (24,357) 48,576

Printed in November 2017, in Madrid
Published by: Real Madrid C.F.

Annual Report Real Madrid 2017

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226 Members 422 VETERANS

LETTER FROM THE PRESIDENT

COACHES GOALKEEPERS DEFENDERS MIDFIELDERS FORWARDS

Coentrão Danilo Isco

Real Madrid is the first team

Karembeu, Raúl, Roberto Carlos, Figo, Mijatovic,

Lucas Vázquez, Casemiro, Modric, Marcelo and

The Real Madrid dressing room was filled

The goddess Cibeles dressed up to host

Cristiano Ronaldo was the top number of top scorer awards

Real Madrid dominates the

Buffon, Bonucci and Pjanic

UEFA RANKINGS 2016-17

3. BARCELONA 151,999 points

4. ATLÉTICO DE MADRID 142,999 points

5. JUVENTUS 140,666 points

UEFA CHAMPIONS LEAGUE 2015-16 WINNERS

REAL MADRID, THE

UEFA CHAMPIONS LEAGUE 2015-16 WINNERS

UEFA CHAMPIONS LEAGUE 2013-14 WINNERS

The hard work carried out throughout

The victory in Malaga gave

Real Madrid won the third Fiorentina in the Bernabéu (2-

A hat trick by Cristiano Ronaldo and

142 Benzema was in charge of opening the scoring, 143

Cristiano, with three goals, clinched the title

146 atlético nacional 147

Cristiano Ronaldo received the Club

As in the winning match for the Tenth,

The players interrupted Zidane’s press conference

2016-17 la liga CHAMPIONS

2016 EUROPEAN SUPER CUP CHAMPIONS

Record of away goals

Goal scorers: Marcelo 3, Mariano and Danilo 1.

The presidential box at

Sergio Ramos reached 500 Madrid president Florentino

Of the 13 teams that make up the Madrid team in this category

Seven teams from the Academy

First treble in the Under-18

The team completed a historic Real Madrid’s Under-18 trophy

Francisco Redondo Juan Trapero DRAPER Taylor F. Reyes Nocioni HUNTER

Real Madrid exhibited it’s

Real Madrid basketball team has won

In the Liga Endesa, Real 23 wins in 30 games. In the

Doncic was chosen best young player

Felipe Reyes added a new Clásico against Barcelona

With more than 170 matches emotional event organized by

FINAL FOUR OF THE EUROLEAGUE (ISTANBUL)

Llull was chosen best player of the

During a season to remember, The Under-16 A team deserves

Florentino Pérez poses

On June 8, pursuant to the the Electoral Board, under

“Real Madrid is one of the The members are the club’s

The Ordinary and Extraordinary statements for the 2015-16

238 Members under 11 years of age EXEMPT

The fees will be increased by the Membership Disciplinary

Francisco Gento López, 601 official matches with the

Florentino Pérez presided the

Throughout the season, With regard to games

ANDALUSIA 465 CASTILLA y LEÓN 164 ALBANIA 1 KUWAIT 3

NATIONAL TOTAL 2,181 TOTAL OUTSIDE SPAIN 170

TOTAL FAN CLUBS AROUND THE WORLD 2,351

· Solar-powered motion sensors

· Supply through heat recovery.

· Equipment and meter reading

· Remote management of signs