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Raimar Jahn

President
Polyurethanes
Division

September 5, 2012

BASF’s Polyurethanes Division


Driving efficiency, comfort and sustainability
Polyurethanes – a strategic fit for BASF
BASF Group sales 2011

Oil & Gas Other Chemicals


16% 9% 18%

Plastics

Agricultural Solutions
€73.5 15%
Polyurethanes
6% billion 8%

Functional Solutions Performance Products


15% 21%

BASF Investor Day Automotive September 5, 2012 Polyurethanes 2


1 | BASF – leading in Polyurethanes
2 | BASF – Polyurethanes for the
automotive industry

BASF Investor Day Automotive September 05, 2012 Polyurethanes 3


Polyurethanes is an attractive global
market …
Polyurethane demand (in million tons) Key facts
ƒ Polyurethane market will
25
GR continue to grow faster than
CA p.a. 22.2
% GDP
20 5 .1
14.2 ƒ Major growth drivers are
15
− Higher disposable incomes
10 − Increased energy efficiency
requirements
5 − More demanding health and
comfort expectations
0
2011 2020
Asia Pacific Americas Europe

Markets 2000 - 2011 2011 - 2020


PU 4.9% Ï 5.1%
GDP 2.4% Ï 3.0%
Source : Markets & Markets study 2011
BASF Investor Day Automotive September 5, 2012 Polyurethanes 4
… and BASF has an overall leading
position
BASF sales by region 2011 BASF sales by
first customer industry 2011
South America, Africa,
Middle East Europe Other Construction
7% 38% 14% 24%

Footware
8%
€5.9 €5.9
Electrical,
billion electronics billion
11%

North Asia
America Pacific Automotive Furniture
20% 35% 21% 22%

BASF position 2011


MDI TDI PU Systems PU Specialties
#1 #1 #1 #1
BASF Investor Day Automotive September 5, 2012 Polyurethanes 5
Polyurethanes – Sales and earnings
development
Sales* (in € billion) EBITDA (indexed)

* Sales to 3rd parties

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BASF accesses the market via different
sales channels

PU basic PU PU
products systems specialties

BASF Investor Day Automotive September 5, 2012 Polyurethanes 7


BASF is the leading global player in MDI
and TDI with regional world scale plants
BASF MDI/TDI production sites
BASF success factors
– World-scale economics
– Best-in-class cost structure
– Backward integration in Verbund
– Located in each major region

PU basic product business


– Focus on large volume applications
– Reliable outlet into systems and
specialties

BASF capacities 2012


– MDI : 1,280 kt
– TDI : 560 kt

Production sites
Production sites (under construction)

BASF Investor Day Automotive September 5, 2012 Polyurethanes 8


BASF accesses the market via different
sales channels

PU basic PU PU
products systems specialties

BASF Investor Day Automotive September 5, 2012 Polyurethanes 9


Based on an intense global network BASF
is the global leader in PU systems
BASF system houses
BASF success factors
– Close proximity to customers
– Strong focus on application
development
– Intensive customer collaboration
– Constant flow of innovations
– Reliable supply of raw materials

PU system house business


– Broad customer portfolio
– Active in all relevant markets
– Growth through selected acquisitions
– Further extension of network

BASF set up 2012


– More than 40 system houses, technical
service centres and production hubs
PU System houses – >1,400 kt sales capacity
PU System houses (under construction)

BASF Investor Day Automotive September 5, 2012 Polyurethanes 10


BASF accesses the market via different
sales channels

PU basic PU PU
products systems specialties

BASF Investor Day Automotive September 5, 2012 Polyurethanes 11


PU Specialties – Strong innovation focus
and close customer cooperation
BASF specialties sites
BASF success factors
– Local production and expertise in all
regions
– Broad product portfolio
– High customer intimacy
– Constant flow of innovations
– Application development experience

TPU business
– Clear focus on high-value applications,
e.g. automotive
– Active in all relevant industries

MPU business
– Known as Cellasto®
– Parts and system solutions for the
Specialties sites automotive industry
Specialties sites (under construction)

BASF Investor Day Automotive September 5, 2012 Polyurethanes 12


1 | BASF – leading in Polyurethanes
2 | BASF – Polyurethanes for the
automotive industry

BASF Investor Day Automotive September 05, 2012 Polyurethanes 13


Polyurethanes – helping meet the current
and future needs of the auto industry

Efficiency Comfort Sustainability

ƒ Process improvement ƒ Interior comfort like ƒ Weight reduction


with customized – haptics ƒ Reduction of energy
solutions – seating consumption and
ƒ High flexibility and – noise reduction CO2 emissions
adaption to ƒ Bio-based solutions
– smell/emissions
requirements for niche applications
ƒ Driving comfort like
– shock absorbing
– vibration-dampening

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Polyurethanes –
the ideal choice for car makers
Headliner Steering wheel
Headrests
Roof module
Dashboard Hatrack

Door side part


ABS cable

Window
encapsulation

Engine encapsulation Carpet, Floor mats

Seats, handrests, armrests


Air-filter
housing

Suspension:
Spoiler Jounce bumper,
Top mount,
Coil Spring isolator

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Cellasto® – a true success story
Inside every second car manufactured in the world

Cellasto® solutions offer


− Improved driving comfort
− Optimized driving dynamics
− Reduced component weight

ƒ Jounce Bumpers
− Inside every second car

ƒ Additional growth potentials with top mounts


− Standard material currently rubber
− BASF preferred supplier of Celasto® solution
− Introduced at all Western, Japanese, Korean
OEMs

ƒ Path forward with top mounts


− Introduction at Chinese OEMs
− Further multiplication at existing top mount
customers
− Grow top mount business to more than 50
million parts p.a. by 2020

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Cellasto® – A unique BASF offering to the
automotive industry

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Innovative TPU solutions to enhance car
safety
Elastollan® – Innovative TPU cable sheathings

ƒ Main applications
− Jacketing of cables for ABS and ESP systems
− Jacketing of cables for brake pad control units
and other assistance solutions
− Sheathing of charger cables

ƒ Key customer benefits


− Safety through high flame retardance
Door handle − Excellent mechanical properties
− Meeting new temperature regulations for electric
and hybrid vehicles

ƒ Growth drivers
− Higher comfort and safety demands lead to more
electric components and assistance systems
− US regulation for mandatory use of rear cameras
− Additional potential through electric parking
break and mandatory usage of ABS and EPS.
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Innovative polyurethane solutions to
reduce car weight
Elastoflex® – Innovative solutions for light-weight
construction

ƒ Elastoflex® E
− Paper honeycomb technology for interior
applications
− Honeycomb technology: intelligent combination of
paper, glass-fiber and polyurethane systems
− Technology proven and commercial with several
OEMs like Daimler and Volkswagen

ƒ Key benefits
− Lightweight with excellent strength
− Low processing cost

ƒ Main applications
− Trunk floors
− Sky roofs

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Polyurethane solutions to improve car
interior comfort
Elastoflex® E – Global solutions for soft interior
surfaces

ƒ Elastoflex® E
− Polyurethane foam for interior applications
− Technology proven and commercial with all
leading OEMs
− Identical technology platforms globally available

ƒ Key benefits
− Soft interior surfaces
− Very robust processing
− Excellent mechanical properties

ƒ Main applications
− Dashboard
− Door panel
PU foam ƒ Next steps
− Ongoing global launch of technology platforms

BASF Investor Day Automotive September 5, 2012 Polyurethanes 20


Innovative polyurethane solutions for
temperature management
Polyurethane performance foams to reduce energy
requirements of cars

ƒ Thermal insulation of car body and doors


– Reduction of energy demand for supplementary
air-conditioning in summer and winter
– Example: Smart forvision

ƒ Engine encapsulation
– Engine reaches operating temperature faster
leading to fuel savings (up to 10%) and reduced
CO2-emissions
Thermal engine encapsulation
– Example: Hyundai hed-7

ƒ Next steps
– Advance development project with leading
German OEM
– Hyundai to decide on serial production

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Enhanced driving comfort through
polyurethane seating foams
Elastoflex® – Tailor-made foam solutions for car seats

ƒ Market
– More than 90% of all car seats are based on
polyurethanes

ƒ Growth drivers
– Number of cars produced

ƒ Success factors
– Cost leadership through world-scale production
facilities
– Innovation strengths to develop light-weight
solutions
– Broad portfolio and cross-divisional approach of
BASF allowing innovative seat solutions

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What makes BASF successful in
Polyurethanes?

ƒ Innovation & close customer interaction

ƒ Tailor-made systems & specialties

ƒ Global network and production in all regions

ƒ BASF Verbund with strong automotive competence

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Passion for the automotive industry
drives BASF Polyurethanes

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BASF Polyurethanes speaks the language
of the automotive industry

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BASF’s Polyurethanes targets 2015
Operational targets

ƒ Further strengthen polyurethane basic product business


− Invest in world-scale production plants for MDI and TDI (e.g. Chongqing, China;
Ludwigshafen, Germany)
− Continue to further improve production process technologies to remain cost
leader

ƒ Expand polyurethane specialty business and system houses


− Remain innovation leader
− Invest in new capacities for polyurethane specialties (MPU, TPU) and system
houses
− Continue with selected acquisitions to further broaden portfolio

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BASF’s Polyurethanes targets 2015
Financial targets

ƒ Grow sales to ~€7.7 billion by 2015, especially driven by growth in


emerging markets

ƒ Increase earnings through larger share of PU systems and specialty


elastomers

ƒ Ensure attractive premium on cost of capital

Î Remain global No. 1 for Polyurethanes

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