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President
Polyurethanes
Division
September 5, 2012
Plastics
Agricultural Solutions
€73.5 15%
Polyurethanes
6% billion 8%
Footware
8%
€5.9 €5.9
Electrical,
billion electronics billion
11%
North Asia
America Pacific Automotive Furniture
20% 35% 21% 22%
PU basic PU PU
products systems specialties
Production sites
Production sites (under construction)
PU basic PU PU
products systems specialties
PU basic PU PU
products systems specialties
TPU business
– Clear focus on high-value applications,
e.g. automotive
– Active in all relevant industries
MPU business
– Known as Cellasto®
– Parts and system solutions for the
Specialties sites automotive industry
Specialties sites (under construction)
Window
encapsulation
Suspension:
Spoiler Jounce bumper,
Top mount,
Coil Spring isolator
Jounce Bumpers
− Inside every second car
Main applications
− Jacketing of cables for ABS and ESP systems
− Jacketing of cables for brake pad control units
and other assistance solutions
− Sheathing of charger cables
Growth drivers
− Higher comfort and safety demands lead to more
electric components and assistance systems
− US regulation for mandatory use of rear cameras
− Additional potential through electric parking
break and mandatory usage of ABS and EPS.
BASF Investor Day Automotive September 5, 2012 Polyurethanes 18
Innovative polyurethane solutions to
reduce car weight
Elastoflex® – Innovative solutions for light-weight
construction
Elastoflex® E
− Paper honeycomb technology for interior
applications
− Honeycomb technology: intelligent combination of
paper, glass-fiber and polyurethane systems
− Technology proven and commercial with several
OEMs like Daimler and Volkswagen
Key benefits
− Lightweight with excellent strength
− Low processing cost
Main applications
− Trunk floors
− Sky roofs
Elastoflex® E
− Polyurethane foam for interior applications
− Technology proven and commercial with all
leading OEMs
− Identical technology platforms globally available
Key benefits
− Soft interior surfaces
− Very robust processing
− Excellent mechanical properties
Main applications
− Dashboard
− Door panel
PU foam Next steps
− Ongoing global launch of technology platforms
Engine encapsulation
– Engine reaches operating temperature faster
leading to fuel savings (up to 10%) and reduced
CO2-emissions
Thermal engine encapsulation
– Example: Hyundai hed-7
Next steps
– Advance development project with leading
German OEM
– Hyundai to decide on serial production
Market
– More than 90% of all car seats are based on
polyurethanes
Growth drivers
– Number of cars produced
Success factors
– Cost leadership through world-scale production
facilities
– Innovation strengths to develop light-weight
solutions
– Broad portfolio and cross-divisional approach of
BASF allowing innovative seat solutions