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RMB 203 d) Describe the role that media plays in advertising. What factors
(Following Paper ID and Roll No. to be filled in your Answer Book) should be taken into account while planning media for advertising
campaign.
PAPER ID : 00000 Roll No. e) Define sponsorship? Elaborate the categories of sponsorship. What
are the benefits of sponsorships?
BORA INSTITUTE OF MANAGEMENT SCIENCES Section – C
M.B.A.
Ques:3 Attempt any one part of the following: (1x7=7)
(SEM. II) SECOND SESSIONAL TEST (2017-18)
Business Research Methods a) Place yourself at the position of customer and explain
how IMC is important in branding.
Time: 3 Hour Total Marks: 70
b) Explain the process of IMC.
Note:(1) The question paper contains three sections A, B, and C. Ques: 4 Attempt any one part of the following: (1x7=7)
(2) Instructions are mentioned under all section.
a) What is advertising? Explain in detail the functions of
Section- A advertising.
b) Discuss various communication Model with reference to
1. Attempt all questions (7x2=14) advertising.
a. What do you mean by IMC?
b. What is marketing mix? Ques: 5 Attempt any one part of the following: (1x7=7)
c. What is STP strategies?
d. What is Ad budget? a) What is Advertising Research? Discuss its types.
e. Write a note on message integration. b) What are the various steps to design a message? Explain
f. What is native advertising? with example.
g. What are the elements of promotional mix?
Ques: 6 Attempt any one part of the following: (1x7=7)