Grant’s Speed Process Notebook

Spring 2018
GDES 4240 / Design I

Morgan Searcy
Topic Research: Library
Topic Research: Library
Topic Research: Library:
What does underrepresented
golf look like?
Topic Research: Library:
What does underrepresented
golf look like?
Product Research: In-Store
Product Research: In-Store
Product Research: In-Store
Product Research: In-Store
Product Research: In-Store
Product Research: In-Store
Creative Brief: Grant’s Speed
GDES / Design 1
Spring 2018
Packaging Project

about the company Grant’s Speed is a golf accessory retailer

that aims to diversify the sport of golf
between differing age, race and, economic
groups. Create an inclusive, informative
and, attainable experience.

origin insights The Lafayette, Indiana golfing company,

Grant’s Speed is named after two
prominent early golfers; George Grant and
Walter Speedy. Both Grant and Speedy
were pioneers with their involvement of
building an inclusive golf community.
With godspeed, founder, early lover of
golf and teacher, Russell Hyde, opened the
opportunities and community that are a
part of golf to the next generation.

audience Along with youth and young adults,

underrepresented groups in the game of
golf are the main central audience for
Grant’s Speed.

competitive market Callaway, TaylorMade, Titlest, PING, Cobra,

NikeGolf, AdamsGolf and, Cleavland Golf
are some of the names in the golfing
industry that compete with Grant’s Speed.
Competitive golf companies thrive off
of brand-loyalty and legacy. Grant’s
Speed remains as a relevant, competitive
company by the inclusive and inviting
nature through visual elements.

personality INCLUSIVE / UNCONVENTIONAL / REPRESENTATIVE

Grant’s Speed works to prefect and
broaden the game of golf through a
professional yet, unconventional game
through a new and inclusive
representation of golf.

products a box of 3 golf balls, outer box

communication strategy Evoking a passion for golf will be built

upon knowledge of the sport. The Grant’s
Speed will also pay particular attention
to a younger audience to create a new
life-long audience to the sport of golf.
Logo Research: Competitors
Logo Research: Related Companies
Look & feel visual research
Look & feel visual research
Look & feel visual research
Logo Sketches

incorporating the
golf tee, founder,
and letters

Sketches helped to
inform what logo
direction to
continue on

the use of archs and

cuves will be strong
visual language
Logo Thumbnails
Color, Type, Imagery Studies

Originally wanted
to do black and
white images like
the images that
the illustrations
were pulled from
but, black and white
lacked character

Pixelated colors from

a photograph for
general colors of
blue green and gold.

Thin type is too girly

and noes not have a
sense of stability.

Copperplate
contrasts with the
tall letters in
High Life

Love the cap. “G”

and angles though
this is good for the
logo, it does not
work well for head-
line typography.
Packaging Concepts

planed out how the

products would be
viewed, interacted
with, and scale
Packaging Concepts

Larger illustrations
and re-visitng color
studies

cut up the sides of

packaging to see is
the composition on
each panel would be
strong enough alone.

worked to clean and

line up details
Final Product