Financial Model - SHAKE IT-TILL YOU SHAPE-IT

Email: admin@shakeittillyoushapeit.com
Date: 30/3/2018

SHAKE IT TILL YOU SHAPE IT Financials* 2019 2020 2021

150 F-1 Johar Town ($)
Revenues 8070000 20560000 37685000
Lahore Expenditur 4504000 12986000 27274000
es
Net 3566000 7574000 10411000
In Rupees

Salaries
Trainer 1 YOGA 25000 30000 35000
Trainer 2 Taekwondo 20000 25000 30000
Trainer 3 Aerobics 40000 45000 50000
Trainer 4 HIIT 40000 45000 50000
Other Employees 20000 25000 30000
TOTAL 145000 170000 195000

Operating Costs Aggressive Conservative

Marketing/PR 100000 100000 *all increase by initial amount each year due to addition of each branch
Website Software/Hosting 5000 5000
Repair and Maintenance Cost 5000 5000
Utilities Expenses 8000 8000
Rental 50000 50000 *increase by 10% each year
Equipment 0 0
Advance Rent 0 0
LandScaping/Interior Design 10000 10000

Capital Investment with Opening of New Branch Amount Useful Life of Equipment
Marketing/PR 200000 Straight line Depreciation
Website Software/Hosting 25000
Equipment 50000
Advance Rent 150000
LandScaping/Interior Design 100000
Total Initial Funding Required $ 1,916,000 $ 2,041,000 $ 2,166,500

* Capital Investment Includes Initial Capital Required plus 3 months Operational Costs

2019 2020 2021

ROI 186 371 481
Payback Period 6 months
 * Salaries of employees will increase at a rate of 5000 per year

ear due to addition of each branch

10 years
5000
 Aggressive Rollout Op
Year
Month Month 0 Month 1 Month 2

Total Revenues

Cost of Employees $ 20,000 $ 145,000 $ 145,000

Trainer 1 YOGA $ - $ 25,000 $ 25,000
Trainer 2 Taekwondo $ - $ 20,000 $ 20,000
Trainer 3 Aerobics $ - $ 40,000 $ 40,000
Trainer 4 HIIT $ - $ 40,000 $ 40,000
Other Employees $ 20,000 $ 20,000 $ 20,000
Total Non-Employee Cost $ 588,000 $ 178,000 $ 178,000
Marketing/PR $ 200,000 $ 100,000 $ 100,000
Website Software/Hosting $ 25,000 $ 5,000 $ 5,000
Repair and Maintenance Cost $ 5,000 $ 5,000 $ 5,000
Utilities Expenses $ 8,000 $ 8,000 $ 8,000
Rental $ 50,000 $ 50,000 $ 50,000
Equipment $ 50,000 $ - $ -
Advance Rent $ 150,000 $ - $ -
LandScaping/Interior Design $ 100,000 $ 10,000 $ 10,000

Total Expenditures

Net Profit/Loss from Operations

Cumulative Cashflow
essive Rollout Operating Summary
Year 1
Month 3 Month 4 Month 5 Month 6 Month 7

$ 145,000 $ 145,000 $ 145,000 $ 145,000 $ 145,000

$ 25,000 $ 25,000 $ 25,000 $ 25,000 $ 25,000
$ 20,000 $ 20,000 $ 20,000 $ 20,000 $ 20,000
$ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000
$ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000
$ 20,000 $ 20,000 $ 20,000 $ 20,000 $ 20,000
$ 178,000 $ 178,000 $ 178,000 $ 178,000 $ 178,000
$ 100,000 $ 100,000 $ 100,000 $ 100,000 $ 100,000
$ 5,000 $ 5,000 $ 5,000 $ 5,000 $ 5,000
$ 5,000 $ 5,000 $ 5,000 $ 5,000 $ 5,000
$ 8,000 $ 8,000 $ 8,000 $ 8,000 $ 8,000
$ 50,000 $ 50,000 $ 50,000 $ 50,000 $ 50,000
$ - $ - $ - $ - $ -
$ - $ - $ - $ - $ -
$ 10,000 $ 10,000 $ 10,000 $ 10,000 $ 10,000
Month 8 Month 9 Month 10 Month 11 Month 12*

$ 145,000 $ 145,000 $ 145,000 $ 155,000 $ 155,000

$ 25,000 $ 25,000 $ 25,000 $ 35,000 $ 35,000
$ 20,000 $ 20,000 $ 20,000 $ 20,000 $ 20,000
$ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000
$ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000
$ 20,000 $ 20,000 $ 20,000 $ 20,000 $ 20,000
$ 178,000 $ 178,000 $ 178,000 $ 178,000 $ 178,000
$ 100,000 $ 100,000 $ 100,000 $ 100,000 $ 100,000
$ 5,000 $ 5,000 $ 5,000 $ 5,000 $ 5,000
$ 5,000 $ 5,000 $ 5,000 $ 5,000 $ 5,000
$ 8,000 $ 8,000 $ 8,000 $ 8,000 $ 8,000
$ 50,000 $ 50,000 $ 50,000 $ 50,000 $ 50,000
$ - $ - $ - $ - $ -
$ - $ - $ - $ - $ -
$ 10,000 $ 10,000 $ 10,000 $ 10,000 $ 10,000
Total Yearly Month 13 Month 14
$ 8,070,000
$ 1,780,000 $ 340,000 $ 340,000
$ 60,000 $ 60,000
$ 50,000 $ 50,000
$ 90,000 $ 90,000
$ 90,000 $ 90,000
$ 50,000 $ 50,000
$ 2,724,000 $ 761,000 $ 331,000
$ 1,400,000 $ 300,000 $ 175,000
$ 85,000 $ 30,000 $ 10,000
$ 40,000 $ 5,000 $ 10,000
$ 104,000 $ 16,000 $ 16,000
$ 650,000 $ 100,000 $ 100,000
$ 50,000 $ -
$ 150,000 $ -
$ 220,000 $ 110,000 $ 20,000
$ 4,504,000
$ 3,566,000
$ 2,649,000 $ 4,504,000
$ 4,429,000
Month 15 Month 16
$ 340,000 $ 340,000
$ 60,000 $ 60,000
$ 50,000 $ 50,000
$ 90,000 $ 90,000
$ 90,000 $ 90,000
$ 50,000 $ 50,000
$ 331,000 $ 331,000
$ 175,000 $ 175,000
$ 10,000 $ 10,000
$ 10,000 $ 10,000
$ 16,000 $ 16,000
$ 100,000 $ 100,000
$ - $ -
$ - $ -
$ 20,000 $ 20,000
 Year 2
Month 17 Month 18 Month 19* Month 20* Month 21

$ 340,000 $ 340,000 $ 340,000 $ 340,000 $ 340,000

$ 60,000 $ 60,000 $ 60,000 $ 60,000 $ 60,000
$ 50,000 $ 50,000 $ 50,000 $ 50,000 $ 50,000
$ 90,000 $ 90,000 $ 90,000 $ 90,000 $ 90,000
$ 90,000 $ 90,000 $ 90,000 $ 90,000 $ 90,000
$ 50,000 $ 50,000 $ 50,000 $ 50,000 $ 50,000
$ 331,000 $ 331,000 $ 331,000 $ 331,000 $ 331,000
$ 175,000 $ 175,000 $ 175,000 $ 175,000 $ 175,000
$ 10,000 $ 10,000 $ 10,000 $ 10,000 $ 10,000
$ 10,000 $ 10,000 $ 10,000 $ 10,000 $ 10,000
$ 16,000 $ 16,000 $ 16,000 $ 16,000 $ 16,000
$ 100,000 $ 100,000 $ 100,000 $ 100,000 $ 100,000
$ - $ - $ - $ - $ -
$ - $ - $ - $ - $ -
$ 20,000 $ 20,000 $ 20,000 $ 20,000 $ 20,000
Month 22 Month 23 Month 24* Month 25

$ 20,560,000

$ 340,000 $ 340,000 $ 340,000 $ 5,860,000 $ 640,000

$ 60,000 $ 60,000 $ 60,000 $ 100,000
$ 50,000 $ 50,000 $ 50,000 $ 90,000
$ 90,000 $ 90,000 $ 90,000 $ 150,000
$ 90,000 $ 90,000 $ 90,000 $ 150,000
$ 50,000 $ 50,000 $ 50,000 $ 150,000
$ 331,000 $ 331,000 $ 331,000 $ 7,126,000 $ 1,064,000
$ 175,000 $ 175,000 $ 175,000 $ 3,625,000 $ 400,000
$ 10,000 $ 10,000 $ 10,000 $ 225,000 $ 40,000
$ 10,000 $ 10,000 $ 10,000 $ 155,000 $ 10,000
$ 16,000 $ 16,000 $ 16,000 $ 296,000 $ 24,000
$ 100,000 $ 100,000 $ 100,000 $ 170,000
$ - $ - $ - $ 70,000
$ - $ - $ - $ 250,000
$ 20,000 $ 20,000 $ 20,000 $ 550,000 $ 100,000

$ 12,986,000

$ 7,574,000
Month 26 Month 27 Month 28 Month 29 Month 30

$ 640,000 $ 640,000 $ 640,000 $ 640,000 $ 640,000

$ 100,000 $ 100,000 $ 100,000 $ 100,000 $ 100,000
$ 90,000 $ 90,000 $ 90,000 $ 90,000 $ 90,000
$ 150,000 $ 150,000 $ 150,000 $ 150,000 $ 150,000
$ 150,000 $ 150,000 $ 150,000 $ 150,000 $ 150,000
$ 150,000 $ 150,000 $ 150,000 $ 150,000 $ 150,000
$ 504,000 $ 504,000 $ 504,000 $ 504,000 $ 504,000
$ 250,000 $ 250,000 $ 250,000 $ 250,000 $ 250,000
$ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000
$ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000
$ 24,000 $ 24,000 $ 24,000 $ 24,000 $ 24,000
$ 170,000 $ 170,000 $ 170,000 $ 170,000 $ 170,000
$ -
$ -
$ 30,000 $ 30,000 $ 30,000 $ 30,000 $ 30,000
Month 31 Month 32 Month 33 Month 34 Month 35

$ 640,000 $ 640,000 $ 640,000 $ 640,000 $ 640,000

$ 100,000 $ 100,000 $ 100,000 $ 100,000 $ 100,000
$ 90,000 $ 90,000 $ 90,000 $ 90,000 $ 90,000
$ 150,000 $ 150,000 $ 150,000 $ 150,000 $ 150,000
$ 150,000 $ 150,000 $ 150,000 $ 150,000 $ 150,000
$ 150,000 $ 150,000 $ 150,000 $ 150,000 $ 150,000
$ 504,000 $ 504,000 $ 504,000 $ 504,000 $ 504,000
$ 250,000 $ 250,000 $ 250,000 $ 250,000 $ 250,000
$ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000
$ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000
$ 24,000 $ 24,000 $ 24,000 $ 24,000 $ 24,000
$ 170,000 $ 170,000 $ 170,000 $ 170,000 $ 170,000

$ 30,000 $ 30,000 $ 30,000 $ 30,000 $ 30,000

Month 36*

$ 37,685,000

$ 640,000 $ 13,540,000
$ 100,000
$ 90,000
$ 150,000
$ 150,000
$ 150,000
$ 504,000 $ 13,734,000
$ 250,000 $ 6,775,000
$ 15,000 $ 430,000
$ 15,000 $ 330,000
$ 24,000 $ 584,000
$ 170,000

$ 30,000 $ 980,000

$ 27,274,000

$ 10,411,000
 Member Ramp Up by Month pe
2019
Jan Feb March April May June July August
Month 1 2 3 4 5 6 7 8

Johar Town Branch 1 30 60 100 100 40 150 160 160

Yoga 5 10 20 20 10 35 40 40
Taekwondo 10 20 30 30 10 40 40 40
Aerobics 10 20 30 30 10 40 40 40
HIIT 5 10 20 20 10 35 40 40
Model Town Branch 2
Yoga
Taekwondo
Aerobics
HIIT
DHA Phase 5 Branch 3
Yoga
Premium Taekwondo
Pricing Aerobics
HIIT
Total 30 60 100 100 40 150 160 160
Up by Month per Branch
2019
September October November December Yearly Member Charges Amount
9 10 11 12

160 160 100 100 1320 Membership Fee 0

40 40 20 20 300 Fee 5000
40 40 30 30 360 Fee 5500
40 40 30 30 360 Fee 6500
40 40 20 20 300 Fee 7500
0
0
0
0
0
0
0
0
0
0
160 160 100 100 1320 Total
 2020
Revenue Jan Feb March April May June July August Septemb October
13 14 15 16 17 18 19 20 21 22

0 30 60 100 40 130 150 160 160 160 160

1500000 5 10 20 10 30 35 40 40 40 40
1980000 10 20 30 10 35 40 40 40 40 40
2340000 10 20 30 10 35 40 40 40 40 40
2250000 5 10 20 10 30 35 40 40 40 40
30 60 100 40 130 150 160 160 160 160
5 10 20 10 30 35 40 40 40 40
10 20 30 10 35 40 40 40 40 40
10 20 30 10 35 40 40 40 40 40
5 10 20 10 30 35 40 40 40 40

8070000 60 120 200 80 260 300 320 320 320 320

NovembeDecembeYearly Member Charges Amount Revenue Jan Feb
23 24 25 26

100 100 1350 Membership Fee 2000 2700000 30 60

20 20 310 Fee 5500 1705000 5 10
30 30 365 Fee 6000 2190000 10 20
30 30 365 Fee 7000 2555000 10 20
20 20 310 Fee 8000 2480000 5 10
100 100 1350 Membership Fee 0 0 30 60
20 20 310 Fee 5500 1705000 5 10
30 30 365 Fee 6000 2190000 10 20
30 30 365 Fee 7000 2555000 10 20
20 20 310 Fee 8000 2480000 5 10
0 30 60
0 5 10
0 10 20
0 10 20
0 5 10
200 200 2700 Total 20560000 30 60
 2021
March April May June July August Septemb October NovembeDecembeYearly Member
27 28 29 30 31 32 33 34 35 36

100 100 130 150 160 160 160 160 100 100 1410
20 20 30 35 40 40 40 40 20 20 320
30 30 35 40 40 40 40 40 30 30 385
30 30 35 40 40 40 40 40 30 30 385
20 20 30 35 40 40 40 40 20 20 320
100 100 130 150 160 160 160 160 100 100 1410
20 20 30 35 40 40 40 40 20 20 320
30 30 35 40 40 40 40 40 30 30 385
30 30 35 40 40 40 40 40 30 30 385
20 20 30 35 40 40 40 40 20 20 320
100 100 130 150 160 160 160 160 100 100 1410
20 20 30 35 40 40 40 40 20 20 320
30 30 35 40 40 40 40 40 30 30 385
30 30 35 40 40 40 40 40 30 30 385
20 20 30 35 40 40 40 40 20 20 320
100 100 130 150 160 160 160 160 100 100 4230
Charges Amount Revenue

Membership Fee 3000 4230000

Fee 6000 1920000
Fee 6500 2502500
Fee 7000 2695000
Fee 8500 2720000
Membership Fee 2000 2820000
Fee 6000 1920000
Fee 6500 2502500
Fee 7500 2887500
Fee 8000 2560000
Membership Fee 0 0
Fee 7000 2240000
Fee 7500 2887500
Fee 8000 3080000
Fee 8500 2720000
Total 37685000
 BALANCE SHEET

Years 2019 2020 2021

NON-CURRENT ASSETS
Equipment 50000 100000 150000
Rent Advance 150000 150000 150000
Total Non-Current Assets 200000 250000 300000

CURRENT ASSETS
Cash 5707000 10520000 14984500
0 0
Total Current Assets 5707000 10520000 14984500

TOTAL ASSETS 5907000 10770000 15284500

CURRENT LIABILITIES
Accounts Payable 0 0 0

NON-CURRENT LIABILITIES
Long-term Loan 0 0 0

EQUITY
Capital 1916000 2041000 2166500

TOTAL LIABILITIES AND EQUITY 1916000 2041000 2166500

BALANCE SHEET

Cash 1716000 1791000 1866500

 INCOME STATEMENT-JOHAR TOWN

YEARS 2019 2020 2021

SALES REVENUE 8070000 20560000 37685000

OPERATING EXPENSES

**Salaries 1780000 5860000 13540000

Marketing Expense 1400000 3625000 6775000
Website Software/Hosting 85000 225000 430000
Repair and Maintenance Cost 40000 155000 330000
Utilities Expenses 104000 296000 584000
*Rental 600000 1320000 2178000
Landscaping/Interior Design 220000 550000 980000

TOTAL OPEX 4229000 12031000 24817000

EBIT 3841000 8529000 12868000

*10% increase per year

**Salaries of each trainer will increase by 5000 each year
 CASHFLOW STATEMENT

Years 2019 2020 2021

CASHFLOW FROM OPERATING ACTIVITIES

Net Income 3841000 8529000 12868000

Net CashFlow from Operating Activities 3841000 8529000 12868000

CASHFLOW FROM INVESTING ACTIVITIES

Purchase of Equipment -50000 -50000 -50000

Net Cashflow from Investing Activities -50000 -50000 -50000

CASHFLOW FROM FINANCING ACTIVITIES

Capital 1916000 2041000 2166500

Net Cashflow from Financing Activities 1916000 2041000 2166500

NET CASH INFLOW 5707000 10520000 14984500

Cash at the beginning of the year 0 5497000 16017000

Cash at the end of the year 5497000 16017000 31001500