Table of Contents

1 EXECUTIVE SUMMARY ............................................................................................. 1

2 BRIEF DESCRIPTION OF Business ................................................... 1

2.1 INSTALLED AND OPERATIONAL CAPACITIES.................................................... 2

3 CRITICAL FACTORS ................................................................................................. 3

4 TARGET CUSTOMERS / MARKETS..................................................... 4

4.1 Marketing and partnering plan …………………………………………..4

5 objective of business ……………………………………………………………..4

Project summary cost ..................................................................................... 5

6. PROJECT financing ................................................................................. 5

6.2 PROJECT table ................................................................................... 5

7 Space and building Requiremnts ............................................................... 5

8 Furniture and fixture table ...................................................... 6

9 Human resource requirements ............................................................. 7

9.1 Human resource table ……………………………………………………...7

9.2 human resource responsibilities ………………………………………..7

10 office equipment ………………………………………………………..8

11 Economics of business

11.1 REVENUE GENERATION ............................................................................. 9

11.2Our offerings …………………………………………………………………………..9

12SWOT analysis …………………………………………………………………….10

Business plan for Preschool in Balyah Localiy Kotli Azad Jammu and
Kashmir
1 Executive Summary
The fast paced life of metropolitan cities is significantly influencing the life style of its
inhabitants. Economic pressures are compelling both parents to work towards achieving and
sustaining quality life standards. This has further added to complexity and competition of a
metropolitan resident. As a result of these social changes, the trend of early child education is
increasing, resulting in high demand for Preschools in cities. Moreover, the competition for
admission in renowned schools has tremendously increased, forcing parents to invest in early
learning and development of kids to match the admission test requirements. On other end,
growing population in urban cities due to migration from semi-urban areas has exhausted the
limited capacity of existing private as well as public school systems. Thus, the private investor
with his / her investment capacity is well positioned to capitalize on this opportunity for
establishing adequately equipped and qualified staffed, viable school systems in the country.
Preschool education is the first formal learning stage for a child. This business plan provides
information on establishing a preschool in any Kotli city of Azad jammu and kashmir, starting
classes from Playgroup to KG II (aged 3 – 6) focusing on middle income tier of society. The
school will provide quality education starting at the elementary level, charging an affordable fee
structure. Advanced educational procedures will be practiced; teaching an extensive curriculum,
using modern teaching methodology at par with international standards. The School will have
good infrastructural facilities, spacious airconditioned classrooms, and wide-ranging learning
material from books to toys for a meaningful educational experience. The project will generate
direct employment opportunity for 10 persons .the project would cost 600,000 rupees.

2 Brief description of business

Now a day school have a strict admission policy for their students, and most of the student cant
get admission in good schools because of their seletion process and tests in their earlier classes,
and parents for most of their own busIness cant prepare them for early tests. So this preschool
will provide environment that prepare children for admission in reputable schools in their latter
stages of life, and will provide children necessary educational training at early age. These days
the number of students are increasing because of the government policies and parents trust in
education system but the number of reputable and school is limited . so this business is become
an potential business opportunity.

2.1Installed and Operational Capacities

It is proposed that students will be admitted for Playgroup to Class II. There are 4 proposed
classrooms for the school having a total capacity of 80 students. The school will start with 20
students. The maximum number of enrolments per class is limited to 20 students for Playgroup
and 20 students for KG-I KG2. However, this capacity may not be achieved in first year of
operation

3 CRITICAL FACTORS

1. School’s environment should ensure security and should be free from any apparent
hazard.
2.
3. The education curriculum should be well researched and comprehensive. In addition to
paper course work, it is suggested that visual and other teaching tools should also be
optimally used.

4. At a preschool, teachers / attendants play a critical role in the success of the learning
process. Therefore, it is suggested that staff employed by the school should be highly
educated and properly trained for education. Before starting education services, it is
recommended that teacher training program should implemented.
5.
6. Adequate provisions for physical, whether indoor or outdoor or both facilities should be
made available.
7.
8. Continuous teacher parent interaction should also be a regular feature of the school
education system.
9. Emphasis on child development with proper guidance
 10. The school should be preferably located in an area approachable for parents.

4 The Target Market of school

The target market will be middle income group in locality. Irrespective of the education services,
income based target market will play a crucial role in the overall positioning of the school. the
locality present a very lucrative business opportunity for opening up a well-planned preschool .
as it is easily approach by the parents.

4.4 Marketing and Partnering Plan

To turn our idea into successful business we need to make partner who would recommend our
target customers to us and in return we will recommend our students to go to our partners school
when they will have passed our school. For this partnership we are looking for a good reputed
school.

5 Objectives of Preschool
 To establish a school as a Preparatory School for other reputed Primary Level Schools.

 Open a Preschool with emphasis on Daycare services.

 To establish a School with incremental expansion of services into high school level. Target
customers for the proposed Preschool school will be children of age 3-7, belonging to middle
income family groups of urban area of city.
6 Project Financing
The project would need a building most probably two story building

With at least 6 rooms.

This building would be taken on rent and would cost 9000 per month

Following capital investments would need to make

6.1Financing table

Furniture & Fixtures 336000

Office Equipment 95000
School Registration Cost
Rent P.a 108000
Other equipment’s( learning aids) 70000
other expenses 1000

total 619000

7 space and Building

Space Requirement For a batch of 80 students, 1.5 kanals of land comprising double-storey
building would be sufficient. A purpose built building will be acquired on rent. The covered area
should have 4 classrooms, 1 room for Principal, 1 room for teachers’ coordinator and 1 room for
the administration staff. Appropriate numbers of washrooms are suggested for both staff and
students. A big hall should be allocated with proper divisions for entertainment and computer
section. An adequate area should also be allocated for the playground. The playground should
have seesaws, slides, monkey bars, other playing equipment and tools.
 8 Furniture and Fixture Requirements

Description Quantity
Unit price total

Amount

5 1000 5,000
Teacher Chairs

Feet Slide 1 10,000 10,000

1 15,000 15,000
Monkey Bars 1 10,000 10,000
White Boards 6 1500 9000
25 1,800 45,000
Water Cooler 1 10000 10,000
Merry-Go-Round 1 1,000 12,000

Microwave Oven 1 5,500 5,500

Multimedia (Speakers, Mic And

OtherElectronic Instruments) 70000 70,000
Sports Material
20000 20,000
Round Tables 4 3,000 12,000
Chairs For Play Group 25 1,000 60,000
3 1,500 4,500
Chairs For KG-I 30 700 21,000

Round Table For KG-II 2 3,000 6,000

Chairs For KG-II 30 700 21,000
TOTAL 336300
9 Human Resource Requirement Following staff is proposed for the
PreSchool which will be required during the first year:

9.1Human resource requirement table

Positions numbers monthly salary

Principal 1 10000

Teachers 5 9000

Peon cleaner 1 6000

Guard 1 7000

Total 32000

9.2Responsibilities of staff

Principal The Principal will be responsible for coordinating all the activities of the school
including staff hiring, developing liaison with parents, maintaining and developing the brand
name of the school for appropriate positioning, course design, admission tests and extra-
curricular activities.

Teachers
A balanced mix of experienced and fresh teachers is recommended for efficient running of the
school. Each teacher shall be given a class and will be responsible for proper training, imparting
knowledge, arranging co-curricular activities for children and their performances in the
examinations.
 10 Office Equipment Requirement

Unit Amount
Description Quantity
Price (Rs.)

Computers For Staff 3 15,000 45,000

Computer Printer (S) 1 5000 5,000
Telephones 1 1,500 15,00
1 20,000
Security Cameras System 1 20000 20000

LEDs For Presentation 2 20,000 20000

Total Office Equipment 91500

10 Expected revenues from the school

Name of class number of students admission fee monthly tuition fee total revenues

Play group 20 6000 3000 180000

 KG1 25 6000 3300 232500

K2 30 7000 3500 315000

Return on Investment
Returns on the investment and its profitability are highly dependent on the entrepreneur having
some practical knowledge about advanced educational procedures, teaching an extensive
curriculum and using modern teaching methodology in sync with international standards along
with qualified and experienced faculty to be hired.

11 Our offerings

Teaching basic literacy and numeracy

 Establishing foundations in science, mathematics, geography, history and other social sciences
 Constantly working hard to meet regulatory accreditation standards
 Administering private funding efforts
 Providing access to extracurricular activities

12 SWOT Analysis

Strengths

Well planned and educated staff, well planned curriculum. Emphasized on childcare. Well
defined target market.
 Weakness:
As a new private school in locality, it might take some time for our organization to break into the
market and gain acceptance via reputation in the already saturated private schools industry; that
is perhaps our major weakness.

 Opportunities:
The opportunities in the education private schools industry is massive considering the number of
parents who would want their wards to perform excellently well in their education and go ahead
to be admitted in reputed school.

 Threat:
Every business faces a threat or challenge at any part of the life cycle of the business. These
threats can be external or internal. This shows the importance of a business plan, because most
threats or challenges are to be anticipated and plans put in place to cushion what effect they
might bring to the private school.

Some of the threats that we are likely going to face as a private school operating in the kotli Is no
government to encourage private preschoo that might affect private schools, the arrival of a
competitor within our location of operations and country’s economic downturn which usually
affects spending / purchasing power. There is hardly anything we can do as regards these threats
other than to be optimistic that things will continue to work for our good.