History of Parle Company:

In 1929 a small company by the name of Parle products emerged in British dominated India. The

intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and

candies. The company knew that it wouldn’t be an easy task, but they decided to take the brave step.

A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade

later it was upgraded to manufacture biscuits as well. Since then, the Parle name has grown in all

directions, won international fame and has been sweetening people's lives all over India and abroad.

In confectionery, they have a range of toffees and hard-boiled candies available in chocolate, mint,

cola, and tropical fruit flavors. Some of these are double layered toffees and centre filled candies

packed in rolls or pillow packs, or has single or double twist wrapping. Almost all of their products

are market leaders in their category and as recognition of their quality, have won Gold, Silver and

Bronze Medal Selection medals since 1971.

The immense popularity of Parle products in India was always a challenge to our production

capacity. Now, using more modern techniques for capacity expansion, they have begun spreading

their wings and are going global. Parle biscuits and confectionaries are fast gaining acceptance in

international markets, such as, Middle East, Africa, South East Asia and the more sophisticated

economies like U.S.A., UK, Canada, Australia and New Zealand now relish Parle products.

As part of the efforts towards a larger share of the global market, Parle has initiated the process of

getting ISO 9000 certification. The Parle name symbolizes quality, health and great taste. And yet,

they know that constantly innovating and catering to new tastes have built this reputation. This can be

seen from the success of its new brands such as Hide & Seek, Mango bite etc.
Today, the Parle brands have found their way into the hearts and homes of people all over India &

abroad. The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, Marie Choice, Hide & Seek

and confectionery brands, such as, Melody, Poppins, Rolacola, Mango bite enjoy a strong imagery

and appeal amongst consumers across the world. “WHICH HAS RESULTED INTO PARLE-G

BEING THE “WORLD’S LARGEST SELLING BISCUIT"

Parle Products Pvt. Ltd. Is a FMCG (Fast moving Consumer Goods) Industry. The fast moving

consumer goods are those consumables which are normally consumed by consumer at a regular

interval. Parle Products Pvt. Ltd. Was established in 1929.During British rule in India. A small factory

was set up in the suburbs named “Vile Parle” of Mumbai, to manufacture sweets and toffees. A

decade later in 1939 it was upgraded to manufacture biscuits as well. Parle Glucose (Parle-G) and

Parle Monaco were the first brand introduced as a biscuit products. Since then, the Parle name has

grown in all directions, won international fame and has been sweetening people's lives all over India

and abroad.

Its Head office is based in Mumbai, it been India's largest manufacturer of biscuits and confectionery,

for almost 80 years. Parle – G is the world’s largest selling biscuit. Its reach spans even to the

remotest villages of India. Many of the Parle products - biscuits or confectioneries, are market leaders

in their category and have won acclaim at the Medal Selection, since 1971. With a 65% share of the

total biscuit market and a 15% share of the total confectionery market in India, Parle has grown to

become a multi-million dollar company.

They have recently entered the snacks market. Apart from the factories in Mumbai and Bangalore

Parle also have factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest

biscuit and confectionery plants in the country. Additionally, Parle Products also has 10

manufacturing units and 75 manufacturing units on contract.

PARLE G – THE EVOLUTION

It has been a strong household name across India. The great taste, high nutrition, and the international

quality, make Parle-g a winner. No wonder, it’s the undisputed leader in the biscuit category for

decades. It is consumed by people of all ages, from the rich to the poor, living in cities & in villages.

While some have it for breakfast, for others it is a complete whole some meal. For some it’s the best

accompaniment for chai, while for some it’s a way of getting charged whenever they are low on

energy. Because of this, Parle-G is the world’s largest selling brand of biscuits. Launched in the year

1939, it was one of the first brands of Parle products. It was called Parle Glucose Biscuits mainly to

cute that it was a glucose biscuit. It was manufactured at the Mumbai factory, Vile Parle and sold in

units of half and quarter pound packs. The incredible demand led Parle to introduce the brand in

special branded packs and in larger festive tin packs. By the year 1949, Parle Glucose biscuits were

available not just in Mumbai but also across the state. It was also sold in parts of North India. The

early 50s produced over 150 tons of biscuits produced in the Mumbai factory. Looking at the success

of Parle-G, a lot of other me-too brands Mumbai factory. Looking at the success of Parle-G, a lot of

other me-too brands were introduced in the market and these brands had names that were similar to

Parle Glucose Biscuits so that if not by anything else, the consumer would err in picking the brand.

This forced Parle to change the name from Parle Glucose Biscuits to Parle-G. Originally packed in the

wax paper pack, today it is available in a contemporary, premium BOPP pack with attractive side fins.

The new airtight pack helps to keep the biscuits fresh and tastier for a longer period. Parle-G was the

only biscuit brand that was always in short supply. It was heading towards becoming an all-time great

brand of biscuit. Parle-G being started advertised in the 80’s. It was advertised mainly through press

ads. The communication spoke about the basic benefits of energy and nutrition. In 1989, Parle-G it’s

released its Dadaji commercial, which went on to become one of the most popular commercial for

Parle-G. The commercial was run for a period of 6years. Parle-G grew bigger by the minute. In the

year 1997, Parle-G sponsored the tale-serial of the Indian superhero, Shaktimaan that went on to

become a huge success. The personality of the superhero matched the overall superb benefits of the

brand. Parle extended this association with Shaktimaan and gave away a lot of merchandise of
Shaktimaan, which was supported by POS and press communication. P a g e 13 | 42 The children just

could not get enough of Parle-G and Shaktimaan. In the year 2002, it was decided to bring the brand

to the child who is a major consumer. A national level promo – ‘Parle-G Mera Sapna Sach Hoga’ was

run for a period of 6 months. The promo was all about fulfilling the dreams of children. There were

over 5 lakhs responses and of that, over 300 dreams were fulfilled. Dreams that were fulfilled ranged

from trips to Disneyland at Paris & Singapore; free ride on a chartered plane; 20 scholarships worth

Rs 50,000; a special coaching etc. The year 2002 will go down as a special year in Parle-G’s

advertising history. A year that saw the birth of G-Man – a new ambassador for Parle-G. Not just a

hero but also a superhero that saves the entire world, especially children from all the evil forces. A

campaign that is not just new to the audiences but one that involves a completely new way of

execution that is loved by children all over the world-Animation. To make the brand much more

interesting and exciting with children, it was decided to launch a premium version of Parle-G called

Parle-G Magix in the year2002. Parle–G Magix is available in two tastes. The year 2002 also

witnessed the launch of Parle-G Milk Shakti, which was the nourishing combination of milk and

honey, especially launched for the southern market. Growth and development of the organization over

the years, Parle has grown to become a multi-million US Dollar company. Today, Parle enjoys a 40%

share of the total biscuit market and a 15% share of the total confectionary market, in India. The Parle

Biscuit brands, such as, Parle-G, Monaco and Krackjack and confectionery brands, such as, Melody,

Poppins, Mango bite and Kismi, enjoy a strong imagery and appeal amongst consumers. Then the

Parle representatives includes the production officer and the operation’s head made students exposed

to the production unit followed by the manufacturing unit and packaging. The extensive distribution

network, built over the years, is a major strength for Parle Products. Parle biscuits & Sweets are

available to consumers, even in the most remote places and in the smallest of villages with a

population of just 500.The Parle marketing philosophy emphasizes catering to the masses. Most Parle

offerings are in the low & mid-range price segments. This is based on our cultivated understanding of

the Indian consumer psyche. The value-for-money positioning helps generate large sales volumes for

the products. However, Parle Products also manufactures a variety of premium products for the

upmarket, urban consumers. And in this way, caters a range of products to a variety of consumers. In
nutshell, the Parle name conjures up fond memories across the length and breadth of the country.

About Bhuj Plant: The earth quack of 26th January 2001 had shot up Kachchh badly. For

redevelopment of Kachchh, it was desirable to invite big industries to generate industrial development

and possibilities of employment. Mr. Amul Chauhan, the director of the Parle Products Pvt. Ltd. Had

get idea of starting a new manufacturing plant in Kachchh. P a g e 14 | 42 This plant was started in

2003. Parle company has 10 mother unites of production and this unit is one of them. Parle Bhuj is

situated 12 kms from Bhuj on Bhuj-Gandhidham State highway, Campus is surrounded by farms,

totally pollution free environment. Mundra Port & Kandla ports are in the range of 56 to 70 kms.

Plant is designed in such a way that material follows one path from Raw material Input to Final

product and it is totally atomized process for biscuit manufacturing starting from Raw material Input

to Finished product. In Bhuj plant there are two major plants. One for glucose biscuit and other for

Monaco biscuit. Daily 20 to 25 trucks of capacity 9 tone biscuits are dispatched from the unit.

Monthly 40 to 50 trucks of printing material are dispatched to Mumbai. Vision: To be the leaders in

our business, we will stand apart from the competition by being the first in the market to innovate.

Mission: We will be the leaders in our business by maintaining high quality, introducing new and

innovative product, reaching every part of India, remaining custom, centric, constant by upgrading our

knowledge & skill.