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Aaron Semach
Professor Henderson
CAS 137
9 October 2017
For as long as humans have been collectivized into tribes and nations, there has been war.
It has always been a leader's duty to set out a vision for his people in the course of war, but to
also persuade his or her fellow citizens of the necessity of war. Two such cases of persuasion is
King George VI’s famous radio address in 1939, calling on the British Commonwealth to fight
the Nazis and President George W. Bush’s speech to congress on September 20th, 2001 after
9/11, declaring war on terror. King George VI’s radio address adeptly adjusts its tone for the
constraints of a war weary audience by framing war as an ideological debate defending freedom.
President George W. Bush, likewise, frames conflict as a defense of freedom, but takes
advantage of the audience’s desire for justice to shame those who do not support his mission.
George VI’s radio address is incredibly reluctant in tone. In his speech he stresses the
attempts at diplomacy to prevent war with Germany. He acknowledges that in the lives of most,
Britain is at war again. The call to action is very hesitant and mournful because it is an action of
last resort. The tone of the speech is a reflection of the devastation and lasting impact that the
First World War had on England. The result of losing hundreds of thousands of men would be
felt by all families. Communities lost many of their most esteemed and capable members.
Mothers who lost husbands in the war would be very fearful of losing sons in the event of a war.
The public willingness to not go to war was displayed by Prime Minister Neville Chamberlain’s
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concessions to Hitler. Instead of enforcing the Treaty of Versailles by forcing Germany to stop
territorial expansion and military buildup, Chamberlain went out of his way to ensure peace,
essentially throwing the nation of Czechoslovakia to lions when he let Hitler annex the
Sudetenland. Neville Chamberlain and the establishment Conservative Party’s anti-war efforts
were buoyed by their massive landslide victories in the British Parliament. After giving so many
concessions, the United Kingdom finally declared war after the German invasion of Poland.
Remember, Britain joined the First World War due to the invasion of neutral Belgium. Brits did
not desire defending another country at such a high cost to themselves and this was the greatest
After the great sadness evoked by the terrorist attacks on September 11th, President
George Bush directed the country’s anger towards those responsible for the attack. The terrorist
group al-Qaeda and its leader Osama Bin-Laden were responsible for the atrocity. The enemy
was not a sovereign state with one of strongest economies and militaries in the world like Nazi
Germany. Instead it was a fringe, extremist group that is rejected by the vast majority of
Muslims, as George Bush emphasizes very strongly so as to not alienate Muslims. As the only
superpower in the world and with the most capable military the world has ever known, there was
no fear that the United States could not defeat the enemy. The President speaks in a somber tone
regarding the tragic recent events, but it becomes more indignant when he begins to speak of
those responsible. The address to the American people then becomes a list of demands towards
the Taliban and the terms are not up for negotiation. The Taliban had allowed al-Qaeda to set up
base in Afghanistan and it must hand them over or share the fate of the terrorists. His demands
reflect the American commonplace of not giving into fear and not compromising until justice is
received.
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Both speeches are at their core ideological and warn of the threat against nationalistic
American and British political traditions and freedom is under threat according to both heads of
state. The King says that if the Nazi ideology succeeded, “the freedom of our own country…
would be in danger.” The use of such a dearly held commonplace would alarm the populace and
motivate them to volunteer to defend freedom, a noble cause. The King defies the constraint of
skepticism of conflict by never justifying the war as a defense of Poland, instead he paints the
war in ideological terms of freedom pitted against tyranny. George Bush gives a similar warning
that “freedom itself is under attack.” Freedom is the founding ideology of the United States of
America. It has been long understood in the United States that freedom is something that must be
fought for and that it is the military that provides Americans their freedom. Out of a sense of
duty to continue the tradition of defending freedom many would be inspired to take up military
service. Another aspect in the American ideology of freedom, established by Franklin Delano
Roosevelt, is that Americans have a right to be free from fear. This theme is prevalent throughout
Bush’s speech. Freedom is at war with fear, fear being the ideology of the terrorists, Bush
freedom in order to create an emotional appeal. Both speakers are framing the wars as a war
between two ideologies. Freedom against Nazism in the case of the King’s speech and freedom
versus fear in the President’s speech which give both Americans and Brits a higher cause to fight
for.
One of the greatest differences in the speeches is their respective audiences and
constraints. There is a drastic difference in the English audience’s experiences of war and the
American audience's experience of war. The British audience would have been far greater
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impacted by war because over a million British soldiers lost their lives in World War One,
creating a generational void. Since it had been over a generation since the Vietnam War and
America had far fewer casualties, the American public was not war weary like the British of
1939. So, in his speech, King George had to change his message due to the constraints of a
public that was highly skeptical of war. He emphasizes the attempts to find peace and
reconciliation to prove that war is an action of last resort. He warns the audience that the freedom
that their country holds so dear is in danger. This creates a feeling of being trapped in a corner
and the only option is to fight their way out. George Bush on the other hand, was not limited by
such constraints, in fact the exigence of his speech amplified the persuasive effect on the
George Bush is very emphatic that there is no middle ground in the war against terrorism.
He gives the ultimatum, “Either you are with us, or you are with the terrorists.” As the President
had already established in his speech, the terrorists hold an ideology of fear and oppression while
America is a symbol of freedom and prosperity, which is why the terrorists attacked. The
President is addressing all nations, but he is also addressing individuals. He puts the debate over
war into a dichotomy over supporting America and freedom or terrorism and fear. Not
supporting the war on terror would be unpatriotic, possibly tantamount to treason. No American
and no foreigner in the aftermath of 9/11 would want to be seen as sympathetic to the terrorist
cause and would thus feel compelled to support the President’s agenda. In creating this
dichotomy, Bush’s most ardent supporters are committed not just to support the war, but to label
skeptics as haters of America and not wanting to find justice for victims of the attack on the
World Trade Center. George Bush in this sense is using rhetoric not just to persuade individuals,
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but to make them into agents to further and defend that position. He motivates the audience to
make the message their own and denounce opposing views as unpatriotic.
Through the use of ideology, commonplaces and adaption to their respective audiences,
King George VI and President George W. Bush are able to persuade their countries to support
military action against their enemies. However Bush uses a dichotomy to guilt the unpersuaded
into falling into line. They both frame the conflicts, which they are discussing, as wars of
ideology. George VI turns World War 2 from a war between nations into a war between freedom
and tyranny just as Bush states that the War on Terror is a war between freedom and fear. In both
speeches, the commonplaces of inalienable rights and freedoms are abundant as a demonstration
of what needs to be defended and what is at stake if a corrupt ideology were allowed to take
hold. Both speakers adapt to their audiences, but in very different manners. The King calls on his
people hesitantly to show it is an action of last resort in order to rhetorically overcome the
constraints of a nation exhausted by war. On the other hand, the President conveys the anger and
desire to seek justice for the attack on the World Trade Center. By catering their messages to the
contexts of each audience, both speeches are able to persuade their countries of the necessity of
war.
Works Cited
Bush, George W. "Address to Joint Session of Congress Following 9/11 Attacks." Washington D.C. 20