Motivational NeedCount - Price Count of Motivational Needs

Esteem
12
Psychological
Safety
Self Actualisation
10
Social
Total Result
8

0
Esteem Psychol ogi ca l Safety Sel f Actua l i sation Soci a l Tota l Res ul t
 Purchase
Date Time of Day Item Medium Supplier Price
Afternoon Restaurant University
Night Store Coles
Night Store Coles
Night Store Coles
Morning Restaurant Ballarista
Morning Restaurant Ballarista
Afternoon Restaurant saigon
Afternoon Restaurant saigon
Night Restaurant KFC
night Internet Land Lord
night Internet Land Lord
Morning Restaurant Ballarista
Afternoon Restaurant central square
Night Internet Aunty Meredith
Afternoon Restaurant Golden Nugget Bakery
Afternoon Restaurant Golden Nugget Bakery
Night Restaurant McDonalds
Afternoon Restaurant Griffin Burger
Morning Internet Kogan
Night Store BP
Morning Restaurant Ballarista
Afternoon Restaurant Zaragosa

Total $ -
Purchased Product
Payment Method Time Searching Influence 3 Purchase Factors
Debit <10 Minutes Peer Cheep, Easy, Everyone was doing it
Debit <10 Minutes Nil Fast, Taste, Price
Debit <10 Minutes Nil Health, Taste, Price
Debit <10 Minutes Nil Taste, Desire, Quality
Debit <10 Minutes Peer taste, quality, convienience
Debit <10 Minutes Nil taste, quality, convienience
Cash <10 Minutes Peer peer, taste, quality
Cash <10 Minutes Peer peer, taste, quality
Cash <10 Minutes Nil convienience, taste, ease
Debit <10 Minutes Nil House, Live, Need
Debit <10 Minutes Nil House, Live, Need
Cash <10 Minutes Nil taste, quality, convienience
Cash <10 Minutes Nil taste, quality, convienience
Credit <30 minutes Nil experience,quality,fun
Debit <10 Minutes Nil taste, quality, convienience
Debit <10 Minutes Nil taste, quality, convienience
Debit <10 Minutes Nil Fast, Convienience, cost
Cash <10 Minutes Nil Taste, Quality, Convienience
Debit <10 Minutes Nil convienience
Debit <10 Minutes Nil convienience
Debit <10 Minutes Nil taste, quality, convienience
Debit <30 minutes Peer convienience, change, Peer influence
 Other products caught attention
Decision
Main Purchase Factor Effort Product Location
Convienience 1 Nil
Price 1 Oven fish, chicken Aisle
Health 1 Trail Mix Aisle
Taste 1 Nil
Convienience 2 crosont, foccasia Counter
Quality 1 Nil
Taste 2 rice, soup, pork Counter
Taste 2 rice, soup, pork Counter
Convienience 1 nil
Health 1 Nil
Health 1 Nil
Quality 1 Nil
Taste 1 nil
Quality 2 Nil
Convienience 2 roll, pie, sausage roll Counter
Convienience 1 roll, pie, sausage roll Counter
Convienience 1 healthy option Counter
Taste 1 burgers, drinks, chips Counter
Convienience 1 nil
Convienience 1 nil
Quality 1 Nil
Change/alternative 2 beer, tortillas, pizza Counter
 Other Choices and Motivation
Other potential Choices Motivational Needs
Café Fast Food Social
Beef, Pork, Chicken Self Actualisation
Cashews, Almonds, Trail mix Self Actualisation
Nil Self Actualisation
eggs, sandwich, muffin Self Actualisation
Nil Esteem
rice, soup, pork Esteem
rice, soup, pork Esteem
McDonalds, Cook Self Actualisation
Nil Psychological
Nil Psychological
Nil Esteem
Subway Self Actualisation
Nil Social
fast food, cook Self Actualisation
fast food, cook Self Actualisation
Other Fast Food, cook Self Actualisation
thai, bakery, Subway Esteem
nil Social
nil Safety
Nil Esteem
Subway, Thai, sushi Social
 Count of
Row Labels Count of Cost
Change/alternative 1 25
Convienience 8
Health 3
Price 1
Quality 4
Taste 5
Grand Total 22
20

15

10

0
Change/al ternative Convi eni ence Heal th
 Count of Main Purchase Factors

22

Count of Cost

5
4

eal th Pri ce Qual i ty Taste Grand Tota l

Count of Cost
Time of Day Medium Payment Method Time Searching
Morning Store Debit <10 Minutes
Afternoon Internet Credit <30 minutes
Night Restaurant Cash <60 minutes
>60 minutes
<5 minutes
Main Purchase Factor Decision Effort Column1 Location
Price 1 None Aisle
Health 2 Second guessed for a s Counter
Quality 3 Completed some research and chose
Convienience 4 Complied data on a lot of competitors taking h
Change/alternative 5 Extremely difficult almost didn’t purchase com
Incentive
Taste
Service
Motivational Needs
Psychological
Safety
Social
Esteem
Self Actualisation