Evidence 2: Findings classification of LPQ Builders Company problems

Aprendiz:

ROCIO GOMEZ

Tutor:

SANTIAGO ARIAS

Área Ingles

SERVICIO NACIONAL DE APRENDIZAJE SENA TECNOLOGÍA

NEGOCIACIÓN INTERNACIONAL 2018

 Evidence 2: Findings classification of LPQ Builders Company problems

Carrying on with the development of the evidence and according to the case
analysis of the LPQ Builders Company, detect the problems that have been arisen
in relation to your role as a Technologist in International Negotiation.

Afterwards, in an Excel table, organize the problems you have identified and
associate them with the corresponding business unit, in order to select information
for further analysis.

Notice that the purpose of this evidence is to assess the encountered problems in
the business units using your prior knowledge, acquired in the development of all
the previous Learning activities.

To do this evidence, consult the training material:

 A case study on the LPQ Builders Company

And the supplementary material:

 Business units and business areas.

This evidence must be submitted in a Microsoft Excel, Word or PDF format through
the virtual learning platform, as follows:

Steps to send the evidence:

1. Click on the title of this evidence.

2. Click on “Examinar mi equipo” and find the file you have previously saved.
3. Leave a comment to your instructor (optional).
4. Click on “Enviar”.

ANALYSIS AND RESULTS

Therefore, of the general management, the dissemination and training processes

are guided in the new strategic direction, which is oriented towards the
internationalization of the products in order to promote commitment to them.

Strategic business units.

IDENTIFIED PROBLEMS OF LPQ BUILDERS COMPANY

AS A TECHNOLOGIST IN INTERNATIONAL NEGOTIATION. CLASSIFICATION

OF THE FINDINGS OF LPQ BUILDERS COMPANY'S PROBLEMS
AREA ADMINISTRACTI
The administration is the social science
that focuses on the study of
organizations, where the planning,
organization, direction and control of the
resources of an organization are
developed.
LPQ Constructores has the
management of the board of directors,
led by the CEO; therefore, his work is
based on compliance with the
aforementioned measures.
The general manager must constantly
evaluate all the functional areas,
holding follow-up meetings of the
management of each business
manager unit; hence, the difficulty
presented in LPQ was due to a problem
of separation of functions. Where there
was a failure in internal control, what
the administration could not prevent or
reduce the risk of errors and
irregularities that arise.
AREA RESOURCE UMANO
. El análisis detallado de cada caso
Esta unidad de negocio previsto para
ejecutar dos procesos de formación
para el personal de operaciones, con el
fin de fomentar la promoción de
posiciones operativas en las diferentes
FINANCE AREA
The detailed analysis of each case
The company decided to sell two of the
four vehicles of its national transport
fleet, because the buyer provides cash
payment, equivalent to $ 500 million,
which was immediately invested in the
acquisition of software to improve the
company's information systems.
Defective LPQ merchandise causes
delays in delivery to customers. It also
generates cost overruns in the transport
of goods. Monthly
therefore, when the contract clause with
the supplier becomes effective, it will be
sanctioned with a longer term of 90
days to 120 days of payment period.
The company to cover delivery orders to
final customers uses such resources.
The manager of the financial business
unit said that in his area, the processes
have been properly handled and he
warned when dangerous situations are
detected.
AREA MARKETING
The detailed analysis of each case
The market demands have required
metal cutting saw, LPQ thus began a
market research process, looking for
with a potential supplier in three
countries.
unidades de negocio.
Cuando comenzó el cambio en la
estructura de la organización, el CEO
pidió al departamento de gestión
humana, iniciará un proceso de
formación para directores de unidades
de negocio del grupo, coordinadores y
los procesos de personal. Esta solicitud
causo que el entrenamiento de
personal de los procesos operativos se
pospuso.
Con los cambios de organización,
director de gestión de LPQ exigió que el
personal estaban calificados. Por tanto,
el departamento de gestión humana
llevado a cabo una revisión del
personal profesional, la identificación de
10 personas en el área administrativa
que no ha terminado la carrera.
La decisión de la administración era sin
los servicios de cinco departamentos
administrativos que tenga menos del
50% de su formación. Pero el problema
era que el enfoque del entrenamiento
está abierto sólo a la formación
ejecutivos de alto nivel. Así el personal
de operación y rangos inferiores a un
lado.
Por ejemplo, la persona responsable de
verificar la carga antes de ser puesto en
unidades y alojados en el vehículo de
transporte, es profesional, pero no tiene
conocimiento sobre las características
esenciales que deben tenerse en
cuenta en una exportación, lo que
implica un vacío en el proceso.
En la reunión de los directivos, el
gerente de la unidad de negocios
humano dice que el departamento se
ha centrado en un amplio proceso de
reclutamiento y selección, lo que ha
llevado a personal cualificado. Pero
insiste en que es vital para la compañía
mantener la formación continua de todo
el personal. A continuación, se presenta
However, the supplier was chosen, it is
located in the country closest to
Colombia, because that country signed
a free trade agreement with Colombia.
But
At that time, the recruitment was done
without the execution of a process of
analysis of the competence, experience
and certification provider.
The reduction in transportation costs
allowed the cost of the final product to
have a lower cost for LPQ, which
generates more competitive prices in the
international market.
The marketing director said LPQ
presented a loss of 5% of customers for
domestic sales, a loss of 1% of
international customer sales. However, it
receives a monthly value of 10 million
pesos in sales, which generates 2% of
net profits per month and 6% per year.
The list of customers is presented below.
Customers in the international market
* 10 customers in the European
Economic Community.
* 10 clients in the community of the
Andean area.
* 15 clients in the Americas.
* 2 customers in Asia
Customers in the national market
* 50 customers in the Atlantic region.
* 50 clients in the Pacific region.
la relación de los empleados. * 100 clients in the Andean region.

* 30 clients in the eastern plains region.

* 150 clients in the savannah of Bogotá

THE COMPANY LPQ CONTRIBUTORS

I adopt the same way with respective department.

INTERNATIONALIZATION AREA AREA OF PRODUCTION.

The detailed analysis of each case

LPQ Builders decides to carry out their The director of internationalization also
internationalization processes face directs the production area, in the
competitive challenges with foreign company of the logistics coordinator. In
markets. this production area, they are reflected
in the business unit of
The business unit decided to hire a internationalization decisions, because
professional with 10 years of the director in order to reduce costs
experience in international trade and hired a specialist in international freight
specific processes in the construction transport, trying to centralize the cargo
sector. from Bogota.

The new director of internationalization Due to this fact the sale of two vehicles
hired a level 1 customs agency to carry of the company is done in order to buy
out LPQ Constructores import and software for inventory control, since it
export processes. However, in this type does not have any software in the
of employment, LPQ builders do not document management warehouse, to
clearly specify instructions regarding control the shipments to national and
production processes, which generated international customers , which causes
an incorrect tariff classification of problems between the LPQ
imported goods. By mistake, the branches.The international shipping
company must pay customs fines for company will share the lost orders
branch operations in Buenaventura. percentages returned when showing an
incorrect handling of the goods,
Regarding the purchase of inputs that allowing LPQ to assume 50% of the
are imported by LPQ, they are obtained return costs in the imperfect orders .
from imported goods with 5 international
suppliers, however, 2 of the suppliers We use raw material in low density
cannot deliver the goods with the
required quality specifications, which
generates returns to the supplier . To
overcome these problems, the company
decided to implement the contractual
clauses indicating the increase of the
payment period from 90 days to 120
days, in order for the suppliers to
remedy the aforementioned drawbacks.
polyethylene in the packaging of the
merchandise, which has caused
damage to the goods that causes
returns by customers.
The decision to hire an international
operator, 40% reduction in monthly
transportation costs, which in December
2012 was $ 100 million per month.

The manager indicated that the
internationalization area has been in a
constant search for international
suppliers that allow him to reduce costs
in his portfolio with suppliers, mainly
Chinese.
LPQ accounts for 50% of the return of
orders due to imperfect transportation,
with the participation of 5% of
international orders and 10% of all
domestic orders.
Monthly, the orders requested for the
finished products are 1,000 tons for the
international market and 400 tons for
domestic use.

Returns for orders shipped

internationally 4% of the damaged
goods and break the package.

CONCLUSIONS
In search of a correct execution of the LPQ economic activity, it is suggested to use
the following indicators, which could be:

Strategic management: it develops in management, and its main characteristic

influences actions and decisions is generally corporate and long term. It has to do
with the definition of macro business. It includes the company's relationship with
the environment.

Tactical management: it is developed on the basis of strategic management. The

impact of decisions and actions, in the medium term, includes strategic business
units. It has to do with the initial operations of strategic decisions. Framed functions
of organization and coordination.
Operations management: developed based on tactical management. The impact of
decisions and actions is short-term and includes natural and private work teams. It
basically has to do with the management and control functions.

BIBLIOGRAPHY
TORRES, Ricardo Gaytan (1990). Theories of International Trade. Siglo Veintiuno
Editores, Mexico.

PORTER, Michael (1991) The Competitive Advantage of Nations. Editorial Grupo

Zeta. Spain.

HILL Charles (2001) International Business Competition in a Global Market. Mc

Graw Gill. Mexico.
KINNEAR, Thomas (2000) Market Research Mc Graw Gill. Mexico. LEGIS, (2009)
Colombian Customs Statute, Legis Editors. Colombia