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Amadeus Airline Day

22-23 May 2018, Athens


Agenda Merchandising has taken off
Merchandising is now a reality, enabling your brand
differentiation, consistency in the merchandising
offers across all channels, bringing additional
12:00 - 12:30 revenue opportunities and an overall improved
shopping experience for travelers (Ancillary
Services, Fare Families and Rich Merchandising).
 James Babineau, Product Line Manager,

22 May 2018 Travel Channels Merchandising & Content

Amadeus Anytime Merchandising


Cocktail & Get Together Airlines can now enjoy enhanced merchandising
19:30-21:30  Karavi Restaurant (9Th floor) capabilities by seamlessly connecting and
Sofitel Athens Airport distributing customised content created in the
12:30 - 13:00 Amadeus Anytime Merchandising platform
to Amadeus’ global travel agency community.
23 May 2018  Catarina De Brito Silva, Merchandising Solution
Expertise

Registration
9:00 - 9:30 Lunch
 Callisto Meeting Room 13:00 - 14:00
 Mesoghaia Restaurant

Welcome
09:30 - 09:40  Eva Karamanou, General Manager for Greece, Media Solutions, a unique blend
Cyprus & Deputy Regional Manager Southern Europe of advertising media
Powerful data, to target your marketing
14:00 - 14:30 campaigns with pin-point accuracy, perfect
In an evolving industry Amadeus is also solutions to influence your travelers from the
evolving to help you serve travelers better awareness and demand generation moment
Looking at how the disruption factors are affecting  Ruth Sanz, Media Solutions Manager
our industry and how Amadeus is evolving to provide
09:40 - 10:10 you with best technology to improve the customer
experience. Solutions to reduce the time spent to
 Christian Baillet, Director Airline Account process refunds and reissues of your
Management Central & Southern Europe tickets eliminating risk of errors
Amadeus Ticket Changer (ATC) product suite
and Amadeus Service Changer (ASC) will deliver
Aegean customer testimonial 14:30 - 15:15 impressive productivity gains by greatly reducing
The opportunity to hear directly from our the time spent to process refunds, reissues, of
10:10 - 10:30
customers their testimonials about working together your tickets but also the changes of your Ancillary
and how we are partnering in their evolution. Services, as well as eliminating the risk of errors
for Airlines and Travel Agencies.
NDC Evolution  Bruno Chane-Ching, Distribution Product
NDC is happening and Amadeus has a dedicated Manager for Amadeus Ticket Changer
10:30 - 11:00 team working with our customers to facilitate the
implementation providing a successful scenario for
Trends shaping the industry
both our airlines and travel agents.
Understanding your traveller behaviours is key
 Simon Vacant, Solution Manager, Airlines in order to better position your offer and brand,
15:15 - 15:45 during this session we will look at how travellers,
new trends and technology are reshaping travel
11:00 - 11:30 Coffee break
 Patricia Simillon, Senior Manager Strategic
Planning
Amadeus MetaConnect solutions supporting
you in an easy, fast and sustainable way in
15:45 - 16:00 Wrap up & end of Airline session
an emerging highly dynamic online market
Learn how Amadeus MetaConnect Network, MetaC-
11:30 - 12:00 onnect Search and MetaConnect Book can helps you Solutions Exchange Sessions
to make efficient use of your online marketing and Time to meet with Amadeus’ management,
customer acquisition budget 16:00 - 17.30
account management and product experts
 Eric Martin, Solution Manager, Travel Media to discuss relevant topics for you.
Amadeus Airline Day
22-23 May 2018, Athens

Useful information
Venue: Sofitel Athens Airport
The only hotel at Athens airport, overlooking
Messoghia Valley, located 33km from central
Athens. Sofitel Athens Airport is just 50 meters
from the arrivals and departures terminals of
Athens International Airport.

Arrival
All day arrivals and check-in

Dress Code
Dress code is smart casual

Tuesday 22/5
Arrivals and check-in all day,
evening coctail and Get Together at 19:30

Action required
Please advise if you have any dietary
equirements, allergies or special bedroom
requests (e.g. non feather bedding)

Please do not hesitate to contact us if you


require any further information

See you soon!

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