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findings. All these findings and conclusions are were employees 22 were students and remaining 26 were
basically drawn from the questionnaires, which w e r e business man. HERO motorcycles owners were 160 out
filled by the respondents in person. of which72 were employees 70 were students and
remaining 18 were business man. YAMAHA
Age of the Respondent motorcycles owners were 122 out of which40 were
80 employees 76 were students and remaining 6 were
70 business man. TVS motorcycles owners were 66 out of
60 which10 were employees 6 were students and remaining
50
40 50 were businessman.
30
20
10 Purchase by Brand Awareness
0
BAJA HON HER YAM
TVS 80
J DA O AHA
70
18-30 years 68 44 62 68 10 60
31-50 years 46 44 48 24 20 50
40
51 & above 38 42 48 26 12
30
The age of the respondents were taken into 20
account and categorized as, a. 18-30 years b. between 10
31-50 years and c.51 & above years. The total 0
numbers of respondents were 600. Out of the total BAJ HON HER YAM TVS
152 Bajaj motor bike owners, 45% were below 30 AJ DA O AHA
years, 30% were between 30-50 years and remaining adverrtisement 74 46 60 60 28
25% were above 50 years. Out of total 130 Hero
motor bike owners, 34% were below 30 years, 34% family members 44 36 76 32 24
were between 30-50 years and remaining 32% were friends 26 26 24 30 14
above 50 years. Out of total 158 Honda motor bike
owners 40% were below 30 years, 30% were Out of 600 respondent 144 owns BAJAJ among
between 30-50 years and remaining 30% were above which 74 purchase bike by seeing advertisement, 44
50 years. Out of total 118 Yamaha motor bike owners influence by family members and 26 influence by
58% were below 30 years, 20% were between 30-50 friends. likewise HONDA motorcycles owners were
years and remaining 22% were above 50 years. Out 108 out of which 46 influence by advertisement , 36 by
of 21 TVS motor bike owners 24% were below 30 family members and 24 by friends. HERO motorcycles
years, 47% were between 30-50 years and remaining owners were 160 out of which 60 influence by
29% were above 50 years. It is found that out of the advertisement, 76 by family members and 24 by friends.
total 300 respondents maximum 26% were Honda YAMAHA motorcycles owners were 122 out of which
motor bike owners and minimum 7% owned TVS 60 influence by advertisement, 32 by family members
motor bike. and 30 by friends. TVS motorcycles owners were 66 out
of which 28 influence by advertisement, 24 by family
Purchase by Occupation members and 14 by friends
80 0
BAJAJ HOND HERO YAMA TVS
60
A HA
40 yes 122 93 102 103 26
20 no 22 15 58 19 40
0 Out of 600 respondent 122 out of 144 BAJAJ,93 out
BAJAJ HOND HERO YAMA TVS of 108 HONDA,102 out of 160 HERO,103 out of
A HA 122YAMAHA, 26 out of 66 TVS are satisfied with the
yes 134 95 154 89 27 technology of the existing bikes.
no 10 13 6 33 39
Satisfied with after sales service
Out of 600 respondent, 134 out of 144 BAJAJ bike
owners, 95 out of 108 Honda,154 out of 160 HERO, 89
out of 122 YAMAHA , 27 out of 66 TVS are satisfied 140
with the mileage oftheir existing bike
120
Satisfied with the power / speed of the existing bike 100
140 80
120 60
100 40
80 20
60 0
BAJAJ HON HERO YAM TVS
40 DA AHA
yes 125 97 104 95 30
20
no 19 11 56 27 36
0
Out of 600 respondent 125 out of 144 BAJAJ,97 out
BAJAJ HOND HERO YAMA TVS of 108 HONDA,104 out of 160 HERO,95 out of
A HA 122YAMAHA, 30 out of 66 TVS are satisfied with the
yes 127 97 120 100 30 after sales service of the existing bikes.
no 17 11 40 22 36
Out of 600 respondent 127 out of 144 BAJAJ, 97 out V. FINDINGS
of 108 HONDA,120 out of 160 HERO,100 out of 122
YAMAHA, 30 out of 66 TVS are satisfied with the BAJAJ, HERO and HONDA bikes owners are more
power of the existing bikes. satisfied in mileage than YAMAHA & TVS. BAJAJ,
HONDA AND YAMAHA bikes owners are more
satisfied with power than Hero and TVS. YAMAHA and
HONDA BIKES owners are more satisfied with
technology. HERO, BAJAJ and Honda bike owners are
more satisfied with After Sales Service.
305
VI. CONCLUSION REFERENCES
The study concludes that HONDA, BAJAJ and [1] Boulding, William, Ajay Kalra, Richard
HERO shows maximum satisfaction is respect to Staelin, and Valarie A.Zeithaml (1993), "A
Mileage, Power, Design, Technology and After Sales Dynamic Process Model of Service Qual- ity; From
Service whereas TVS attains least satisfaction. The Expectations to Behavioral Intentions," Journal of
TVS should work extensively on the parameters taken Marketing Research, 30 (February), 7-27.
in the study. [2] Deshpande, Rohit (1983), "Paradigms Lost:
On Theory and Method in Research in
Marketing," Journal of Marketing, 47 (Fall), 101-
10.
[3] Fortune (1993), Special Issue on the New
Consumer (Autumn- Winter).Glaser, Barney and
Anselm Strauss (1967), The Discovery of
Grounded Theory. Chicago: Aldine.
[4] Marketing Science Institute (1992),
Research Priorities
[5] Faction, Customer Retention, and Market
Share," Journal of Re- tailing, 69 (Summer), 193-
215.
306
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