Course: Strategic Management (MAN404)

Semester: Spring 2018

Course ID: 99383
Faculty: Dr.Atif
COURSE OUTLINE
Course Objectives:
The course is meticulously designed to enable students to make structural and performance
analysis of competitive forces and to position a firm to gain strategic advantages in various business
and organizational context.

Through assignment of a wide variety of business-cases-study, the course attempts to develop

knowledge-integrated analytical understanding of practical issues associated with the formulation,
selection and implementation of business strategy choices.

The course also helps the students to understand the relevance of Western strategic management
theories and practices to the local settings. In addition, the course discusses the Islamic perspective
of formulating, implementing, and managing organizational strategies.

Learning Outcomes:
By the end of this course it is expected that the student should be able to
1. Develop a framework of analysis to enable them to identify central issues and problem in
complex, comprehensive case; to suggest alternative course
of action; and present well supported recommendations for future action
2. Develop conceptual skills so that students are able to integrate previously learned aspects
of corporations.
3. Understand the relevance of the strategic management theories and practices, underscored
by Western academicians and practitioners, in local settings.

Course Outline:
Weeks TOPIC

Week 1-2 Strategic Management and Strategic Competitiveness

Week 3 The External Environment: Opportunities Threats, Industry Competition

and Competitor Analysis
Week 4-5 The Internal Environment: Resources, Capabilities & Core Competencies

Week6-7 Business Level Strategy

Week 8-9 Corporate Level Strategy

Week 10-11 Cooperative Strategy

Week 12 Competitive Dynamics
Week13 Organization Structure and Control
 Week 14 Control Entrepreneurship and Innovation
Week15 Final Presentation

RECOMMENDED TEXT BOOKS

Strategic Management Competitiveness and Globalization Concept and cases Latest Edition
Michaek A .Hilt R. Duane Ireland, Robert E. Hoskisson

Course Assessment:
Quizzes: Minimum 5 quizzes 10 Marks
Project 20 Marks
Presentation 05 Marks
Midterm 25 Marks
Final 40 Marks