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TABLE OF CONTENTS

Certificate i
Preface ii
Acknowledgement iii
CHAPTER NO. CHAPTER TITLE PAGE NO.
1 Introduction 1-22
2 Review of Literature 23-26
3 Need, Scope and Objectives of the Study 27-28
4 Research Methodology 29-32
5 Data Analysis and Interpretation 33-43
6 Findings of the Study 44-45
7 Conclusion and Recommendations 46-48
References 49-50
Questionnaire 51-53
LIST OF TABLES

TABLE NO. TABLE TITLE PAGE NO.


5.1 Demographic Profile 34
5. 2 Awareness Regarding Patanjali Products 35
5.3 Media Of Advertisement Give You Awareness 36
5.4 Company’s Product Do You Buy The Most 37
Factors That Influence You To Buy Other Company’s 38
5.5
Products
5.6 Factors That Influence You To Buy Patanjali Products 39
5.7 Factors Regarding Buying Of Patanjali Products 40
5.8 Comparision Between other Company And Patanjali 41
5.9 Products InRegarding
Perception Terms Of The
Brand Loyalty
Brand Image Of Patanjali 42
5.10 Products
Overall Satisfaction of Patanjali Products 43
LIST OF FIGURES

FIGURE NO. FIGURE TITLE PAGE NO.


5.1 Awareness Regarding Patanjali Products 35
5. 2 Media Of Advertisement Give You Awareness 36
5.3 Company’s Product Do You Buy The Most 37
5.4 Factors That Influence You To Buy Other Company’s 38
5.5 ProductsThat Influence You To Buy Patanjali Products
Factors 39
5.6 Factors Regarding Buying Of Patanjali Products 40
5.7 Comparision Between other Company And Patanjali 41
5.8 Products InRegarding
Perception Terms Of The
Brand Loyalty
Brand Image Of Patanjali 42
5.9 ProductsSatisfaction of Patanjali Products
Overall 43