Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
By
Neha Singh
Enr no.1504103010
( Assistant Professor)
July 2017
Mutual Funds in ICICI Bank
By
Neha Singh
JULY, 2017
Mutual Funds in ICICI Bank
By
Neha Singh
July, 2017
Appendix 4
Certificate of Approval
The following Final Project Report titled "WEALTH MANAGEMENT" is hereby approved as a
certified study in management carried out and presented in a manner satisfactory to warrant its
acceptance as a prerequisite for the award of Bachelor of Management Studies for which it has been
submitted. It is understood that by this approval the undersigned do not necessarily endorse or
approve any statement made, opinion expressed or conclusion drawn therein but approve the Summer
Internship Project Report only for the purpose it is submitted to the Summer Internship Project
Report Examination Committee for evaluation of Summer Internship Project Report
Name Signature
This is to certify that Ms. Neha singh, a student of the Bachelor of Management Studies has worked
under our guidance and supervision. This Summer Internship Project Report has the requisite standard
and to the best of our knowledge no part of it has been reproduced from any other summer Internship
project, monograph, report or book.
Date
Executive Summary
This is an attempt to know how the classroom theories can be applied to the practical situation. As a
student of BMS, it is a part of study for everyone to undergo summer internship at some organization.
So for this purpose, I got an opportunity to do my summer internship at ICICI Bank. In this is
comprehensive report, I have discussed about every major aspect of the company which I have
observed and perceived during my internship tenure. The first part comprises the detail about the
company from the time of its incorporation to the current position. Along with its processes, policies
and procedures. During my internship programme i have mainly worked in retail banking, General
banking & Finance. All the departments have been discussed in detail. The main purpose of the
internship is to learn by working in practical environment and to apply the acquired during the studies
in a real world scenario in order to tackle the problems using the knowledge and skill learned during
the academic process. This report covers many important aspects which are related with operations
and financial aspect of the bank. In the end the learning and observations which I have undergone
during my internship project. This report also contains my perceptions, motivation level and the
working environment of the organization.
Acknowledgements
It is a matter of great satisfaction and pleasure to present this report on comparative study of various alternatives
available in the market for wealth management, taking The ICICI Bank as the basis of my study. I take this
opportunity to thank all those involved in my summer training.
This project report could not have been completed without the help and guidance of Mr Pradeep Srivastava,
Associate Executive , The ICICI BANK , New Mandi Muzaffarnagar . I am thankful to them for their able
guidance and encouragement at every step of my 6 week long summer training. I am also thankful to the staff
members of the bank for their support, guidance and cooperation.
I would like to express my sincere gratitude to my Project guide , Ms. Geetika puri for her continuous support
& guidance.
I would also like to thank my faculty members for there kind guidance towards analyzing the requirements of
the project to be developed. And last but not the least, I would like to thank the teaching staff of GU(galgotias
university), for making me capable enough to undertake this project independently and for broadening my
horizons. I would like to extend my thanks to everyone who has even remotely been associated with me, as the
old adage goes we, may not learn everything from someone but learn something from everyone.
Table of Contents
I Acknowledgements
II Executive Summary
III Table of Contents
1. Company profile
1.1 Introduction
1.2 Company Logo & relevant picture
1.3 Company Mission & Vision.
2. Internship profile
2.1 Details of Industry mentor
2.2 Location of Internship
2.3 Detail of Task
2.3 Time Frame- Start Date, completion date, Gantt chart
3. Key Observations:
3.1 Work description
3.2 Practices followed
3.3 Key Challenges faced while doing the task
4. Learning & Value Addition
7. Bibliography
List of Figures
A situational analysis
if their Current Account is with any other Bank. This is mainly because of the
huge network of ATMs and branches of ICICI.
STRENGTH
WORKING HOURS: ICICI is the only bank which is having its working hours
from 8 to 8 which is one of the major strength of ICICI Bank with respect to
IT& ITES Industry. As most of the IT & ITES companies are global players and
their Parent company is in US, so they have to work according to their office
time. Thus some have their Office time in the morning and some have it in the
evening so if the working hour of the bank is 8 to 8 it is very convenient
forthem.
TREASURY DEPARTMENT:ICICI is the only bank which is having its
treasury department especially for Hyderabad Customers. So customers can get
the best rates for foreign exchange.
AGGRESSIVE MARKETING: ICICI Bank is known for its aggressive
marketing of its products. Recent Endorsement of its product by AMITABH
BAHCHAN proves the same. This gives ICICI an edge over other banks.
TECHNOLOGY: From its inception, ICICI Bank has adopted a policy of
selecting internationally proven and specialized Packaged Systems for its
technology. ICICI bank ’s technology platform has been acknowledged
globally as one of the best in terms of robustness, flexibility and cost efficiency.
ICICI Bank is in a position to leverage this platform to further build cost and
service advantage.
WEAKNESS
TRANSACTION COST: ICICI Bank charges high cost for its
transactions. Through our data analysis we have find out that most of the
small companies prefer nationalized banks only because of this cost
factor. Also the group has found out that there are companies which are
going for multi bank system i.e. They are using only those facilities of
ICICI Bank which are provided at cheaper rates (read Salary Account)
and for other services they are going to nationalize banks and MNCs
(read Forex). So there exists a huge potential for ICICI Bank if they are
ready to make their transaction cost flexible.
FOCUS ONLY ON HIGH END CUSTOMERS: The bank targets only the top
bracket of clients and does not cater to the needs of small customers. Due to this
reason the bank may sometimes loose good clients.
DEFENSIVE APPROACH IN LENDING: ICICI Bank has a defensive
approach in lending. Mainly to IT & ITES companies Bank do not provide loan
as these companies are not having collaterals so bank hesitate in giving loans to
them. Because of this policy companies prefer nationalized banks and ICICI
Bank in turn sometimes loose potential customers.
LITTLE PRESENCE OUTSIDE INDIA: ICICI Bank is having little presence
OutsideIndia, because of which companies are preferring MNC Bank, mainly
Citibank.So if ICICI Bank tries to emerge outside India then it has a huge
potential ofcustomers.
POOR CUSTOMER CARE/SERVICE: With its aggressive marketing ICICI
Bank israpidly increasing its customer base. They are not however, increasing
thenumber of employees accordingly. This is leading to deterioration of
thestandard of customer service.
OPPORTUNITIES
NEW IT & ITES COMPANIES: IT & ITES sector is on a boom in the
Indianmarket context, with new companies mushrooming in the market; it
opens thedoor for ICICI bank to capture the huge untapped market.
Dissatisfied Customers of Other Banks: The group from its survey and
analysisof IT companies have found out that there are many companies which
are notsatisfied with its current bank, so ICICI with its superior service quality
andlong working hours can capture those customers.
Remittances: From the analysis group has also found out that ICICI bank
hasvery little presence as far as the EEFC account is concerned. Companies
preferto bank with MNCs (which have greater presence in the foreign countries)
andnationalized banks (which according to the companies provide
lowertransaction rates) to get their inward remittances in spite of ICICI being
providing one of the most competitive rates. So the bank can promote its
EEFCaccount better and get the key to the door of huge potential market.
Business advising for smaller Players: The analysis has also indicated that
theconcept of business advising though very popular with the higher end players
isvirtually non existent in the lower end of the market. ICICI should take
thisopportunity to provide business advising to the smaller companies
atcompetitive rates and try to take the first mover advantage.
THREATS
1) Advent of MNC banks: Large numbers of MNC banks are
mushrooming in theIndian market due to the friendly policies adopted by
the government. This canincrease the level of competition and prove a
potential threat for the marketshare of ICICI bank.
2) Dissatisfied Customers: The analysis indicated that though most of
thecompanies are satisfied with the products offered by ICICI bank but
the poorcustomer support/ service is creating a lot of dissatisfaction
among thecustomers, this can prove to be a serious problem as far as the
marketreputation of the bank is concerned and cane be a major threat in
futurebusiness acquisition.
3) Ever improving nationalized banks: With PSU banks like SBI going all
out tocompete with the private banks and government giving them a free
hand to doso, it can prove to be serious threat for banks like ICICI.
A literature review that provides the reader with an orientation to the general management
problem under consideration.
1. This can include exploratory research (experience surveys, case
studies, secondary data search, pilot studies, focus groups,
and/or depth interviews).
ii. Definition of the management problem/questions.
iii. Questions
1. General research questions
2. Specific research questions (hypotheses)
3. State expected relationships between variables.
4. Show the logic connecting the general questions with the
specific research questions or with the hypotheses.
iv. Research objectives
1. Derived from the research questions or hypotheses
2. Explain the purpose of the research in measurable terms
3. Define standards of what the research should accomplish.
4. It should be clear how the research is going to aid management
decision making.
b. Research Design and Methodology - the research strategy and plan.
i. Type(s) of research design(s) used (exploratory, descriptive, and/or
causal) and why chosen.
ii. Data collection method and forms.
1. A copy of the survey questionnaire should appear in an
appendix.
2. The text in this section should discuss the logic of your choice
of
a. Data collection medium (phone, in-person, self-
administered),
b. The questions in your questionnaire
c. Sequencing of questions
d. Kinds of scales used.
iii. Sampling design and plan.
1. Target population,
2. sampling frame,
3. sample units used
4. methods for selecting sample units,
5. sample size,
6. Response rate.
iv. Fieldwork.
1. How and where the fieldwork was conducted.
2. Describe the pretesting phase and how this helped improve the
questionnaire (if at all) as well as the main study.
v. Data analysis procedure.
1. Outline and describe the data preparation and processing
procedure,
2. Emphasize problems that required editing
3. General statistical methods used in the data analysis
4. Reasoning underlying your choice of statistical procedures
5. Assumptions and/or limitations.
c. Results
i. Includes analysis, interpretation, and discussion of the findings in light
of the research questions and hypotheses.
ii. Summary tables, graphs, and charts should be used in the report body
to aid the discussion
iii. Comprehensive or detailed charts should be saved for the appendix.
d. Limitations
i. Results should be discussed in light of the limitations and assumptions.
ii. You should at least briefly discuss the issues of validity and reliability
of your research procedures and results and any caveats you might like
to mention for management (e.g., the artificial limit of your small
sample size, possible sources of systematic error such as a non-
representative sample, nonresponse error, response bias, etc.).
iii. Problems encountered and efforts to overcome them can be included
iv. Lessons you’ve learned for higher-quality research in the future.
e. Conclusions and Recommendations
i. Conclusions: Opinions, implications, and insights for managerial
decisions based on results.
ii. Recommendations:
1. Suggestions for managerial action, supported by fact and
judgment
2. Suggestions for future follow-up research (if necessary or
desirable).
f. Appendices - All technical and/or detailed material should appear here. These
can include:
i. data collection forms
ii. detailed calculations
iii. discussions of highly technical issues
iv. detailed tables of results
v. endnotes
vi. a bibliography
vii. Any other support material.