Preliminary

Marketing Plan
By: Global Development Initiative
Team

Masataka Tokutome Kimberly Killen Karina Nunez

Team Leader
Overview
Product Competition Manufacturing
Distribution Consumer Marketing

Masataka Kimberly Karina

 Product
Masataka Tokutome
Sakae Castings
Capabilities

▹ V - Process
￭ Vacuum Process
￭ Most Effective Form of
Aluminum Casting

▹ Pipe Casting
￭ High Quality Cooling Plates
Unique Attributes

▹ 2 - in - 1 unit
▹ Aluminum is
￭ Lighter than copper or steel
￭ More conductive
￭ Recyclable
￭ Non-Magnetic
Uses / Application

▹ Parts for semiconductor

manufacturing equipment
Distribution
Masataka Tokutome
 Geographic Distribution
for Richardson

▹ Many manufacturing and

technology plants in NE Dallas
area

▹ 7 of the “Top 10 Best Chip Making

Equipment Suppliers 2017”
￭ VSLI research
Shipping Capabilities

▹ Dallas has central location in

America
￭ Can ship to both coasts

▹ DFW International Airport

￭ Flights to Japan everyday
Competition
Kimberly Killen
PMIEng

▹ Located in Grapevine, TX
▹ Works with…
￭ Harvey Vogel Manufacturing
￭ Texas Aluminum Foundry Inc.
￭ AVK
Modern Aluminum Casting

▹ Offers V-Process and Vacuum

Casting

▹ Based in Indiana
▹ Established in 1919
▹ 60,000 sq feet
Harmony Casting

▹ Specializes in V-Process

▹ Based in Pennsylvania
▹ “The Original V-Process Company”
▹ Since 1979
Consumer
Kimberly Killen
Consumer Profile

Semiconductor Manufacturing
Equipment Manufacturers (SMEM)
▹ NAICS code 334413
￭ Semiconductors & Related Device Manufacturing
⬝ 20 companies in Richardson
⬝ 41 companies in Richardson + DFW
Partners

The Dallas County Manufacturers'

Association
▹ Provide connections
▹ Workplace recruitment
▹ Advertising opportunities
Manufacturing
Karina Nunez
Raw Material

▹ Aluminum
￭ 10% tax on aluminum
￭ 90% is imported

▹ Challenges
￭ Products price will increase
⬝ Buying in bulk will reduce
cost
Regulations

▹ Environmental Protection Act:

￭ Waste Elimination Regulation

▹ OSHA:
￭ Worker Safety
Marketing
Karina Nunez
Trade Shows

▹ AmCon :A Design & Contract

Manufacturing Expo
￭ Dallas (Arlington), TX
￭ Date: September 18-19, 2018

▹ Aluminum USA
￭ Nashville, TN
￭ Date: September 12-13, 2019
Brand Awareness

▹ Trade Magazines:
￭ Metal Casting Design & Purchasing
￭ Modern Casting
▹ Other:
￭ Yellow Pages
▹ Email:
￭ Sales representative should contact
potential buyers quarterly
Advertising & Promotion

▹ Sakae Website:
￭ Provide Machine Capabilities
￭ Testimonials and Case studies
￭ Current Idaho Research
Thank You!
Questions?