PROJECT Hina 23.06.2017

Gujaratmitra Pvt.
Ltd
A
Summer Training Report
GUJARAT MITRA PVT.LTD
In Partial Fulfillmen Of The

Requirement For The Degree Of
BACHELOR OF BUSINESS ADMINISTRATION
Submitted By:
MAKWANA RITA
MAKWANA HINA
Roll No. (26)
Roll No. (25)
S.Y.B.B.A. ( IVth SEMESTER ) (CBCS)
Submitted To:
DIPESH PATEL
Assistant professor
Smt. Z. S. Patel College Of Management and Technology
BBA Programme
Palanpur jakatnaka,
Surat.
Affilliated to
VEER NARMAD SOUTH GUJARAT UNIVERSITY,SURAT
MAY-JUNE-2017
Smt. Z .S. Patel College of Management and Technology

Gujaratmitra Pvt.Ltd
DECLARATION
I Makwama Rita.D And Makwana Hina.D ,hereby declare that the
report on summer training in “ GUJARATMITRA PVT.LTD.” is a
result of my own work and my indebtedness to other
work/publication if any have been only acknowledged.
Place:
Date:
MAKWANA RITA
MAKWANA HINA

ACKNOWLEDGEMENT
 I am very thankful to Veer Narmad South Gujarat University for
conducting a summer training part in our BBA syllabus which
increases our practical knowledge.
 I express my sincere thanks to all teaching and non-teaching staff
members for their guidance and help whenever I required.
 I express my heartiest gratitude to following people in the
GUJARATMITRA Pvt. Ltd. For completion of my training. It
would not have been possible without their help, support,
guidance and co-operation. Especially to following Person:-
- Mr.Bharat Reshamwala (Managing
Director)
- Mr. Ruchir Reshamwala (Business director)
 Mr. CHETAN to allow me to undergo training the in
GUJARATMITRA.
 Mr. KISHOR KHASIYA for the permission of undertaking

the study. provides me guideline how to make a good report.
 Mr. KISHAN TIVARI (production), MISS ANISHA

PATHAKS (finance), Mr. Kishan Tivari (Packaging), Mr.
Atindar Zaveri (Advertising), Mr. Jignesh (Process) for giving
me necessary information related to the department at which
they are working and giving their valuable time for guiding
and providing lots of information concerning.
 Mr. Anand to one and all who have directly or indirectly

helped me to make my training fruitful.

I will also like to Thanks of

some members of the Gujaratmitra Press, The people who helped us
there are:-
 Ruchir Reshamwala(Managing Director)
 Jayesh Patel (Administrative Officer)

 Kishan Tivari (Production Manager) and
 Dilip Shatriya (Chief Reporter & Editor)
 All the employees of Gujaratmitra Press.
Sign:

PREFACE
“Practice makes man perfect.”

The Career of the Person depends upon many things. One of them is the
knowledge. He/She acquires through theory is not sufficient to develop.
His/Her personality and to develop some skills, but now a days, it is no
more. Practical training is necessary to implement the theories & acquire
the knowledge, so for this purpose our institute - Prof. V. B. Shah
Institute of Management – affiliated by Veer Narmad South Gujarat
University, Surat, arranged two months of summer training
programmed which is necessary for any B.B.A. Student. That is in
order to sharpen our skills and to bridge the gap of the theory and
practice. I completed my training at “Gujaratmitra Pvt. Ltd., Surat.”
The training report is made with clear objective of study of
“Gujaratmitra”, its working. The report will give the brief details
of all the department of Gujaratmitra. My report provides you all the
information related to the various department of Gujaratmitra,
(Production, Finance, HRM, Marketing) its current affairs and working.
I receive all information and co-operation from the staff members. I hope
so this report fulfills need of the educational requirements. The last part of
the report is the SWOT analysis. Which gives you the information about
the Strengths, Weaknesses, Opportunities and Threats of organization?

Table of Contents
CHAPTER 1 GENERAL INFORMATION .............................. Error! Bookmark not defined.
1.1 WHAT IS A NEWSPAPER? ........................................................................................... 11
1.2 HISTORY OF NEWSPAPER :- ...................................................................................... 11
1.3 PRINT MEDIA ................................................................................................................ 12
1.4 NEW AGENCIES:- ......................................................................................................... 12
1.5 CLASSIFICATION OF NEWSPAPERS:-...................................................................... 14
1.5.1 FREQUENCY OF PUBLICATION :- ..................................................................... 14
1.5.2 SIZE :- ....................................................................................................................... 14
1.6 NEWS PAPER READERS:- ........................................................................................... 14
1.7 MEASURING THE NEWSPAPER AUDIENCE:- ........................................................ 15
CHAPTER 2 COMPANY PROFILE ........................................................................................ 16
2.1 INTRODUCTION OF THE COMPANY:- ..................................................................... 16
2.2 INTRODUCTION OF THE COMPANY OF INDIA LEVEL:- .................................... 17
2.3 ABOUT ‘GUJARATMITRA’ :-...................................................................................... 18
2.4 HISTORY OF GUJARATMITRA PRESS:- ................................................................... 18
2.5 THE JOURNEY OF GUJARATMITRA (CHRONOLOGY) :- ..................................... 20
2.6 DETAILS OF PROMOTERS AND OWNERS :- ........................................................... 21
2.7 ORGANIZER STRUCTURE OF GUJARATMITRA PRESS:- ..................................... 22
2.7 FUTURE PLANS & OBJECTIVES OF GUJARAT MITRA PRESS :- ........................ 23
CHAPTER 3 MARKETING DEPATMENT ............................................................................ 24
3.1 STRUCTURE OF MARKETING DEPARTMENT:- ..................................................... 24
3.2 INTRODUCTION :- ........................................................................................................ 24
3.3 MARKETING CONCEPT :- ........................................................................................... 26
3.3.1 SALES FORCE TRAINING :- ................................................................................. 26
3.3.2 SYSTEM APPROACHING CUSTOMER :- ........................................................... 27
3.3.3 AREA :- .................................................................................................................... 27

3.4 FOLLOW UP SYSTEM :-............................................................................................... 27
3.5 PACKAGING & LABELING :- ..................................................................................... 27
3.5.1PACKAGING:-.......................................................................................................... 27
3.5.2 LABELING:- ............................................................................................................ 28
3.6 PRODUCT OF THE COMPANY(PRODUCT MIX) :- ................................................. 29
3.6.1 PRODUCT :- ............................................................................................................ 29
3.7 MARKETING MIX BY THE GUJARATMITRA PRESS:- .......................................... 29
3.7.1 DIFFERENT TYPES OF MAGAZINES:- ............................................................... 30
3.8 PRICE OF THE COMPANY(PRODUCT MIX) :- ......................................................... 32
3.8.1 PRICING POLICY:- ................................................................................................. 33
3.8.1.1 PRICE DIFFERENTIATION WITH OTHER COMPETITORS OF

GUJARATMITRA PRESS :- .................................................................................. 34
3.8.2 PLACE OF THE COMPANY(PRODUCT MIX) :- ............................................... 35
3.9 PLACE DIFFERENTIATION WITH OTHER COMPETITORS OF GUJARATMITRA

PRESS :- .................................................................................................................. 35
3.10 PROMOTION OF THE COMPANY(PRODUCT MIX) :- .......................................... 36
3.11 PROMOTIONAL ACTIVITY IN THE GUJARATMITRA PRESS :- ........................ 36
3.12 ADVERTISEMENT RATES OF GUJARATMITRA :- ............................................... 38
3.13 CHANNELS OF DISTRIBUTION:- ............................................................................. 39
IT MEANS COMPANY SELLS DIRECTLY TO READER. IT IS MAINLY FOR MAGAZINES.

THE COMPANY SENDS MAGAZINE DIRECTLY TO READER THROUGH
SUBSCRIPTION. THERE IS NO INTERMEDIARY IN THIS TIER .............. 41
3.14 MARKETING & SALES DEPARTMENT AT A GLANCE:-.................................. 42
3.15 MARKETING STRATEGY:- ....................................................................................... 42
3.16 CUSTOMER SEGMENTATION :- .............................................................................. 42
3.16.1 AGE WISE CLASSIFICATION :- ......................................................................... 43
3.16.2 EDUCATION WISE CLASSIFICATION ............................................................. 44
3.16.3 GENDER WISE CLASSIFICATION: ................................................................... 45

3.17 TARGET MARKET :- .................................................................................................. 46
CHAPTER 4 PRODUCTION DEPARTMENT ........................................................................ 47
4.1 INTRODUCTION :- ........................................................................................................ 47
4.2 STRUCTURE OF PRODUCTION DEPARTMENT:- ........................................... 49
4.3 MANUFACTURING (PRODUCTION) PROCESS OF GUJARATMITRA PRESS:- . 49
4.4 TYPES & CLASSES OF MATERIAL HANDLING EQUIPMENTS :-....................... 59
4.4.1 CONVEYOR BELT :- .............................................................................................. 59
4.4.2 ROLL PAPER :- ....................................................................................................... 59
4.4.3 WASTE FOLDING MACHINE :- ........................................................................... 59
4.4.4 INK CONTAINER :- ................................................................................................ 60
4.4.5 REWINDING MACHINE :- .................................................................................... 60
4.4.6 RUBBER ROLLER TROLLEY :- ........................................................................... 60
4.5 ANALYSIS OF PLANT LAYOUT CONSIDERING VARIOUS FACTORS :- ........... 60
4.5.1 PRODUCT :- ............................................................................................................ 61
4.5.2 GOVERNMENT RULES & REGULATION :-....................................................... 61
4.5.3 FACILITY FOR MALE & FEMALE EMPLOYEES :- .......................................... 61
4.5.4 GENERAL FACTOR :- ............................................................................................ 61
4.6 MASTER PLANNING SCHEDULE :-.......................................................................... 62
4.7 INVENTORY CONTROL SYSTEMS :- ........................................................................ 63
4.7.1 INVENTORY VALUATION METHODS :- ........................................................... 64
4.7.2 CLASSIFICATION OF INVENTORIES ACCORDING TO ABC ANALYSIS AND VED

ANALYSIS :- ...................................................................................................... 65
4.8 PURCHASE PROCEDURE ........................................................................................... 66
4.8.1 PROCESS OF PURCHASE IS DONE STEP BY STEP IS AS UNDER :- ............ 67
4.9 RAW MATERIAL PURCHASE POLICY:- .................................................................. 68
4.9.1 PAPER ROLL:- ........................................................................................................ 68
4.9.2 INK:- ........................................................................................................................ 69

4.9.3 CHEMICALS:- ........................................................................................................ 69
4.9.4 PLATE FILMS (STEEL):- ....................................................................................... 69
4.9.5 FOUNTAIN:- ........................................................................................................... 70
4.9.6 DELETE:- ................................................................................................................ 70
4.9.7 KEROSENE:- .......................................................................................................... 70
4.9.8 PLASTIC THREAD:- ............................................................................................... 70
4.9.9 DEVELOPER:- ......................................................................................................... 71
4.9.10 GUM:- ..................................................................................................................... 71
4.10 QUALITY CONTROL :-............................................................................................... 71
CHAPTER 5 HUMAN RESOURCE MANAGEMENT........................................................... 77
5.1 INTRODUCTION OF HUMAN RESOURCE MANAGEMENT ......................... 77
5.2 ORGANIZATION STRUCTURE OF HUMAN RESOURCE DEPARTMENT:- ........ 78
5.3 HUMAN RESOURCE PLANNING :- ............................................................................ 78
5.3.1 MEANING OF HUMAN RESOURCE PLANNING:- ............................................ 79
5.4 RECRUITMENT & SELECTION PROCESS :- .................................................... 82
5.4.1 RECRUITMENT:- .................................................................................................... 82
5.4.2 SOURCES OF RECRUITMENT:-........................................................................... 83
5.4.3RECRUITMENT PROCESS:- .................................................................................. 84
5.5 SELECTION PROCESS:- ....................................................................................... 84
5.5.1 MEANING:- ............................................................................................................. 84
5.6 TRAINING AND DEVELOPMENT ...................................................................... 85
5.6.1 TRAINING: .............................................................................................................. 85
5.6.2 NEED FOR TRAINING: .......................................................................................... 86
5.6.3 MARKETING MANAGER JOB OBJECTIVES ..................................................... 89
6.FINANCE DEPARTMENT :- ................................................................................................ 99
6.1 FUNCTION OF FINANCE DEPARTMENT :-............................................................ 100
6.2 STRUCTURE OF FINANCE DEPARTMENT :- ........................................................ 100

6.3 RATIO ANALYSIS:- .................................................................................................... 101
6.4 WORKING CAPITAL:- .............................................................................................. 105S
6.5 CAPITAL BUDGETING :- ........................................................................................... 106
6.5.1 FUTURE CASH INFLOWS................................................................................... 107
6.6 ANALYSIS OF FUND FLOW STATEMENT :- ......................................................... 108
6.6.1 PREPARATION OF FUND FLOW STATEMENT:-............................................ 108
6.7 BALANCE SHEET OF GUJARATMITRA PVT LTD. AS 31ST MARCH OF 2010-11:-

............................................................................................................................... 109
6.7.2 PROFIT & LOSS A/C OF GUJARATMITRA PVT. LTD. AS ON 31ST MARCH OF
2010-11 :- ............................................................................................................... 112
6.8 ACCOUNTING POLICIES :- ....................................................................................... 113
6.8 SWOT ANALYSIS ...................................................................................................... 114
6.8.1 STRENGTHS:- ...................................................................................................... 114
6.8.2 WEAKNESSES: ..................................................................................................... 115
6.8.3 OPPORTUNITIES:................................................................................................ 116
7 BIBLIOGRAPHY ................................................................................................................. 116

CHAPTER 1 GENERAL INFORMATION

1.1 WHAT IS A NEWSPAPER?
A newspaper is a regularly published print product containing information vital
to the function of the market it service.
Definitions become more important as traditional newspaper companies move

from single-product management (newspaper) to multi-product management –
often under the company’s brand, typically the title of the newspaper.
What newspaper companies are learning is that the value of what they produce
is not the ink on paper, but the content, depth, segmentation choices,
credibility, and emotional attributes that are delivered in any distribution
channel they choose.
1.2 HISTORY OF NEWSPAPER :-

The newspaper as we know it today is a product born of necessity, invention,
the middle class, democracy, free enterprise, and professional standards.
Choose your historical marker to begin the history of newspapers.
1.The first news sheet?
2.The first newspaper?
3.The first daily newspaper?
Pre-history “Newspaper” was one-to-one in nature. The earliest variation on a

newspaper was a daily sheet published in 59 BC in Rome called acts Diurnal
(daily events), which Julius Caesar ordered posted throughout the city. The
earliest known printed newspaper was in Beijing in 748.
In 1451, Johannes Gutenberg uses a press to print an old German poem, and
two years later prints a 42-line bible- the significance being the mass
production of print products, ushering in an era of newspaper, magazines, and
books. By 1500, the genesis of a postal system can be seen in France, while
book publishing becomes popular throughout Europe and the first paper mill
can be found (England).

1.3 PRINT MEDIA

Media planners and buyers have thousands of media choices. Creating a media
strategy that works for require an understanding the options. Media buyers
should have a detailed working knowledge of media that allows them to make
evaluations.
Advertisers need enough information to talk intelligently with media planners

and buyers, to assess suggested media plans. The media can be broadly
categorized into types-print media. Broadcast media and electronic media.
Print is the keeper of records, the vault of great literature, and the storehouse of
historic accomplishment. Print media are media that deliver messages on one
topic at a time and on one thought at a time. In contrast, television and
electronic media use a simultaneous approach, delivering a great deal of
information quickly, using sound, motion, and text. Because of the structured
nature of print message delivery, people tend to trust print more than broadcast
and absorb it more carefully. Print media also target audiences selectively.
When Johannes Gutenberg began building his press in 1436, he was unlikely
to have realized that he was giving birth to an art form, which would take
centre stage in the social, and industrial revolutions, which followed. For
example, those wishing to capture a college-age audience may be inclined to
advertise in popular college newspaper or magazines. These differences have
importantconsequences for advertisers and media planners.
1.4 NEW AGENCIES:-
Pti (Press Trust Of India) And Uni (United News Of India) Are The Two
Primary Indian News Agencies. The Former Was Formed After It Took Over
The Operation Of The Associated Press Of India And The Indian Operation
Of Reuters Soon After Independence On August 27, 1947. Pti Is A Non-Profit
Cooperative Of The Indian Newspapers. Uni Began Its Operation On March
21, 1961 Though It Was Registered As Is Company In 1959 Itself. If Any

Press Have License Of Davp So They Give News About Any Political And
Government.
List of popular Gujarati dailies Surat:-
 GujaratMitra
 Gujarat Samachar
 Sandesh
 Divya Bhaskar
Newspaper competes with a broad range of media for audience share and
advertising rupees. Advertisers can choose between newspaper, network
television, cable, radio, point of purchase advertising, electronic media, and
direct mail, to name but a few. The high costs of competition, combined with
the increased costs of newspaper production, have resulted in a general
consolidation in the newspaper industry. This consolidation has helped in the
industry implement new technologies to alleviate the most glaring deficiencies
of the medium, such as poor reproduction and lack of sound, movement, and
color. Some technology advance includes the introduction of computerized
type, online circulation information system, electronic libraries, database
publishing, and satellite transmission.
Example of market selectivity is special interest newspaper and freestanding

inserts. The wall street journal and the financial times are considered special
newspaper because both concentrate on financial business information.
Advertisers can place freestanding inserts in certain newspaper that are
delivered to certain neighborhoods or even certain people.
What Have These Changes Meant For Newspaper? The Declines In Daily
Readership Are Tapering Off And Sunday Readership Is High. Newspaper
Has Learned That Sunday Morning Is One Of Few Times When They Have
Their Audience Almost Entirely To Themselves. People Usually Are Not
Watching Television Them.

1.5 CLASSIFICATION OF NEWSPAPERS:-

Newspaper can be classified into three types-frequencies of publication (daily,
weekly, and so on), size, and circulation.
1.5.1 Frequency of Publication :-

Newspaper is published either daily or weekly. Daily newspapers usually are
found in cities and larger towns. Dailies have morning editions, evening
editions, or all-day editions. Daily papers printed in the morning deliver more
complete records of the previous day’s events, including detailed reports on
local and national news, and on business, financial and social reports of the
events.
1.5.2 Size :-
Newspaper typically is available in two sizes. The first, called the tabloid,
consists of seven or eight columns, each of which is about 2 inches wide and
has length of approximately 18 inches. This form makes tabloids look similar
to an unbound magazine. The standard size, or broadsheet newspaper, is twice
as large as the tabloid size, usually eight columns wide and 300 lines deep or
22 inches deep by 14 inches wide. More than 90 percent of all newspaper use
standard size. Apart from the size and format of the newspaper, advertisers pay
close attention to newspaper’s required advertisement format.
1.6 NEWS PAPER READERS:-
Newspaper readers encompass all income brackets, educational level, age

groups and ethnic backgrounds. They live in cities, suburbs, towns, resorts and
rural areas.
By all demographic standards the newspaper is a solid mass-market medium,

representing a major percent of adults. Historically, newspaper reading tends to
be lowest among people in their late teens and early 20s. then it always bumps
back up as people reach 30 and settle into homes and need access to the kind of
information that newspaper provide.

1.7 MEASURING THE NEWSPAPER AUDIENCE:-

Newspaper need to measure their audiences to assess their performance and
spot growing opportunities. They also use the measurements to attract
advertisers that want to reach readers. Newspaper obtains objectives measures
of newspaper readership by subscribing to the ABC, an auditing company.

CHAPTER 2 COMPANY PROFILE

2.1 INTRODUCTION OF THE COMPANY:-
 Published from : Surat

 Founder : Shri Dinshaw Ardeshir Taiyarkhan
 Belong to : Reshamwala Family from their
generation
 Established from : 1863
 Total Employees : 220
 Circulation : around 4,00,000 to 5,00,000
 Pages : 14 to 16 pages daily & 16 to 18 on
Wednesday, Saturday, and
Sunday.
 Price : Rs. 2.00 for daily & Rs. 2.50 Sunday.
 Colors Printing Passivity : full color facility in all issued and
supplement.
 Registered office : Surat
 Other office : New Delhi, Mumbai, Ahmadabad,
Baroda, Pune.
 Advertising Management : Gujaratmitra olds partnership firms.
 Local Soil-Selling Agent : Gujaratmitra sales services proprietary
firms.
 Representative : large number of representative and
reports in important of the
company.
 Distribution : An agent & wonders is every centre.

2.2 INTRODUCTION OF THE COMPANY OF INDIA LEVEL:-
Branches : Ahmedabad, Baroda, Mumbai,
Chennai, New Delhi, Calcutta, Bangalore, Pune
AHEMEDABAD : Gujaratmitra Karyalaya,

16-17 National Chambers,
2NDfloor, Near Deepali cinema,
Asharam road Ahmedabad-
Ahmedabad-380009
Ph.079-6589901, 6588914
MUMBAI : Sujay media service,
Gujaratmitra,
32, Rajgir chambers, 4Th floor,
Old custom house fort,
Mumbai-40023
Ph: 022-22664064, 22661312
BARODA : Gujaratmitra Karyalaya,
1st floor, Amardeep shopping center,
Falshruti nagar,, station road, Baroda
NEW DELHI : J.Smalhotra A/4,nabha house,
College road, New delhi-110001
Ph: 011-23711016, 2310727
CALCUTTA : Mr.P.K.viswanathan,79.shantiniketan colony,

Madam Parkkam, Chennai-600079
Ph:-044-2375088
PUNE : Mr.Narendra Shinde,
759/12A, gymkhana, opp.
Lucky restaurant Lane,

Pune-411004
Ph: 020-370474
2.3 ABOUT ‘GUJARATMITRA’ :-
GujaratMitra Published from Surat is one of the leading dailies of Gujarat. It is

the oldest in the country. In all these years it has earned a lot of fame not only
in South Gujarat but also in the rest of the state because of its reliability and
credibility. Its unbiased news and neutral views have been appreciated by one
and all.
With an average daily circulation of around 1, 00,000 copies it is not merely a

newspaper, but has become an institution for the people of South Gujarat
where it has penetrated not only the region but also the minds and hearts of its
readers.
2.4 HISTORY OF GUJARATMITRA PRESS:-
Established in 1863, the 'Gujaratmitra is one of the oldest newspapers in the

country. A bi-weekly named 'Gujaratdarpan' was amalgamated in 1894 with
the 'Gujaratmitra' and therefore the paper is known as 'Gujaratmitra &
Gujaratdarpan'. Initially started as a weekly in 1936 the paper was converted
into a daily. The spirit of patriotism and missionary zeal established by its
founder Shri Dinshaw Ardeshir Talyarkhan was at its Zenith during the
freedom struggle and has been maintained even today.
In 1998, the alliance of the Reshamwala family with the 'Gujaratmitra'

completed its 100 years as Shri Uttamram Reshamwala joined it as sub-editor
in 1898. Deeply concerned about the noble and idealistic policies of the paper
and its future, in 1920, the aging and feeble Parsi owner could not find anyone
more worthy and devoted than Shri Uttamram and urged him to purchase the
press and take over the reins of the newspaper. Since then the 'Gujaratmitra'
belongs to the 'Reshamwala' family. 1n 1937 Pravinkant, the younger son of

Shri Uttamram Reshamwala had to take over the reins of the newspaper at the
tender age of 19 on the sudden and untimely demise of his elder brother Shri
Champaklal. With his strong determination, progressive policies and devoted
love towards the 'Gujaratmitra', the late Shri Pravinkant Reshamwala nurtured
the paper to a sound footing. After his demise in 1983 the 'Gujaratmitra' is in
the hands of his son Shri Bharat Reshamwala.
Postal Address:
GUJARATMITRA
Gujaratmitra Bhavan
Near Old Civil Hospital, Soni Falia
Surat - 395003
Ph: +912612599992/3/4
Fax: +91261 2599990
E-mail: mitra@gujaratmitra.in
Editions :-
Though, it is published from just one center, Surat. It has a separate Baroda
edition which is also published from Surat. Thus there are main editions viz.
Surat , Baroda, Mumbai
The surety edition again has two sub editions i.e. the city edition and the up
country edition. While the Baroda edition has two sub edition i.e. the city
edition and the North Gujarat edition.
Price :
From Monday through Saturdays (all editions) – RS. 2
On Sundays (all editions) – RS. 2.50

2.5 THE JOURNEY OF GUJARATMITRA (CHRONOLOGY) :-
1863 : Established as Suratmitra

1864 : Changed into GujaratMitra to increase the scope
1894 : Gujaratdarpan was amalgamated, so the newspaper began to
be known GujaratMitra & Gujaratdarpan.
1920 : Sheri Uttamram Reshamwala took over the newspaper
1936 : GujaratMitra become a daily newspaper from a weekly
1937 : Sheri Pravinkant Reshamwala took over the newspaper as its
editor age of 19
1958 : GujaratMitra changed to a web fed Rotary Flat-bed machine
from a sheet fed one to be able to offer more no. of pages with a
higher speed.
1963 : GujaratMitra started using a High speed Stereo Rotary machine
to cope with the rising print order.
1968 : New unit added was added to the machine. This gave
GujaratMitra the capability to give more no. of pages.
1981 : GujaratMitra imported a converted second hand Di-litho
machine from U.S.A. to replace the old letterpress technology.
1983 : Sheri Bharat Reshamwala took over as the editor after the
demise of Sheri Pravinkant.
1986 : GujaratMitra changed to computerized photo typesetting from
the convention hand-composing.
1987 : GujaratMitra imported its first offset printing machinery from

Germany, made plumage, considered to be state of
the art equipment that could give
world class color printing.
1990 : GujaratMitra become one of the first daily newspapers in the
country to introduce the Full-PageMaker, which was a step
towards eliminating the paste-up.
1991 : GujaratMitra brought in a new high-speed offset machine,
which had more units to print more no. of page with higher

color capability.
1992 : GujaratMitra become one of the very few daily newspapers,
which had an in house color scanning and separation facility.
1996 : GujaratMitra started its Vadodara edition by publishing it in
Surat and central Gujarat.
1998 : Gujaratmitra imported its first heat-set printing machine, which
would give the newspaper capability to print glossy pages.
2002 : Gujaratmitra imported its first binding machine, which would
give the newspaper, capability to print in magazine format.
2004 : Gujaratmitra started its Mumbai edition by publishing it in
Surat and distribute it in Mumbai.
2005 : Gujaratmitra held on educational event for the doubt clearing
about GUJ CAT.
2007 : An editor of Gujaratmitra awarded by the hand of Narendra

Modi, because of good & loyal work in the organization since
last 15 to 17 years.
Table 1 The Journey of Gujarat mitra
2.6 DETAILS OF PROMOTERS AND OWNERS :-
Chairman : Mr. Bharat Reshamwala

Director : Mr. Ruchir Reshamwala
Mr. Bharat Reshamwala
Mr. Milin Reshamwala
General Manager : Mr. G.P.Solanki
Promoters : Surat District Bank
Bank of Baroda
Central Bank
Bank of India
Owners : Mr. Bharat Reshamwala

2.7 ORGANIZER STRUCTURE OF GUJARATMITRA PRESS:-
Chairman(Bharat reshamwala)
Managing Director
[Ruchir reshamwala]
General Manager
[G.P.Solanki]
Production Personnel Accounting Marketing

Manager Manager Finance
Manager Manager Manager
Officer Officer Peon

Jr. Clerk Officer
Supervisor Clerk Peon Clerk
Worker
Peon Peon
Helper
Chart 1organization Structure of Gujaratmitra press

2.7 FUTURE PLANS & OBJECTIVES OF GUJARAT MITRA

PRESS :-
‘GUJARATMITRA ‘has many objectives from different angles. The main

objective of it is to spread its business internationally. It means that to start
producing papers in other countries.
Secondly, it is trying to make the papers very attractive by using good quality
of printing machine. It also tries to sharpen its selling strategies by making
good marketing strategies. It also tries to cover all the news which is
important for public interest. It also tries to restructure its marketing and
selling department for further growth in the revenue stream.

CHAPTER 3 MARKETING DEPATMENT

3.1 STRUCTURE OF MARKETING DEPARTMENT:-
Chairman
[Bharat Reshamwala]
Managing Director
[Ruchir Reshamwala]
Directors
[Milin Reshamwala]
General Manager
[G.P. Solanki]
Branch Manager
[G.P. Solanki]
Surat Ahmedabad Baroda Delhi Calcutta Pune

Manager Manager Manager Manager Manager Manager
Marketing Manager
[G.P. Solanki]
Sales Manager
Agent
Vendors
Consumers
chart 2 STRUCTURE OF MARKETING DEPARTMENT:-
3.2 INTRODUCTION :-
Market means where buyers and sellers interact to establish price and exchange
goods and services.
Marketing occupies an important position in the organization of business unit.

Marketing is so basic that it cannot be considered as separate function. It is the

whole business seen from the point of view of its final result that is from
customer’s point of view.
Traditional point of view of marketing assets that the customers will accept
whatever product the seller presents to him. In this way the main concern of
product is to produce without considering the choice of the customers but the
modern concept may be viewed from the customer’s point of view marketing
deals with identifying and meeting human and social needs. Thus the prime
objective of modern marketing is the satisfaction of customers need.
One of the shortest definition of marketing is the “Meeting need profitability

product does not produce whatever he likes but whatever customer wants”
Marketing Management is the process of planning and executive the

conception, pricing, promotion and distribution of ideas, goods and services to
create exchange that satisfy individual and organizational goals.
Marketing has often been described as “The art of selling product”. But
people are surprised when they hear that the most important part of marketing
is not selling. Selling is only the tip of marketing iceberg.
The aim of marketing is to know and understand the customer so well that the
product or service fits him and sells itself. Ideally, marketing should result in a
customer who is ready to buy.
In short marketing covers all those activities involved in providing customer

satisfaction – it is to give customer at a right place, at a right time and at a right
quality.
Here, Gujaratmitra Pvt. Ltd. is one of the press companies. So their main
product is newspaper and their main activity is selling newspapers with true
and correct information. So providing good marketing department in their

organization is their prime responsibility. They have to provide all other

facilities in the marketing department to increase their service network.
Here, they cannot increase their level of readers but they have to maintain
their level of readers by good marketing policies.
3.3 MARKETING CONCEPT :-
The marketing concept emerged in the mid-1950s and challenged to the

proceeding concepts. Instead of a product- centered, “make and sell”
philosophy, we shift to a customer-centered, “sense and respond” philosophy.
Instead of “hunting”, marketing is “gardening”.
The marketing concept holds that the key to achieving its organizational goals
consist of the company being more effective than competitors in creating,
delivering, and communicating concepts rests on the four pillars :-
 Target Market
 Customer Needs
 Integrated Marketing
 Profitability
3.3.1 Sales Force Training :-

Organization has a permanent employee so, company recruit more employee.
But recruit an employee for short term / long term. And when company recruit
new employee at the time senior member of the organization gives a training to
an new recruiters. Training involves change in attitude, behavior, knowledge &
skills.
It is depend on the subscriber and agent. Subscriber collect a premium for how
long time and note down an address of daily customer. And agent note down a
record a number of a copy, rupees, remaining premium.

3.3.2 System Approaching Customer :-

It is given by a gift, lucky draw, give a better quality paper, better satisfaction,
give existing news, and attack a customer by the color picture and big front on
the first page of newspaper and also which information it is not boring for a
reading. Also provide a supplementary and it should be interested.
3.3.3 Area :-
Gujaratmitra covers a wide area of Gujarat and its main or other district, city,
village and also covers a other area. But a main city likes as a main branch
office at a Surat but also provide in the Baroda, Ahmedabad, and Pune &
Mumbai.
3.4 FOLLOW UP SYSTEM :-

Its networking or channels of distributions are mention here. Office to agent,
agent to wholesalers, wholesalers to retailers and then customers so agent,
wholesalers, retailers, customers are involves in this process. Gujaratmitra sells
a 90,000 to 1, 00,000 copies per day. In last two years it’s selling raise to the
25% to 30%. But its target is selling a more and more copies of the
Gujaratmitra in to the futur.
3.5 PACKAGING & LABELING :-

3.5.1Packaging:-
In Gujaratmitra packaging method is a very simple. Because in Gujaratmitra
for packaging only used a plastic thread. It is used for tying the bunch of
papers. Its consumption is 10 kg. per day.

Equation 1 packaging
3.5.2 Labeling
In the Gujaratmitra labeling means company send a news paper in 100
newspapers, bundles, so then the company keep a one labeling on the these
bundles. Like as, sample of, label
.
Equation 2 Labeling
Vadodara [Ketanbhai Patel.] Date.
These types of label use in the Gujaratmitra Press.

3.6 PRODUCT OF THE COMPANY(PRODUCT MIX) :-
3.6.1 Product :-
What you are designing, developing, manufacturing, providing and selling in
the Gujaratmitra?
Product Causes of the areas :-

1. Performance
2. Aesthetics
3. Quality
4. Qualify
5. Production cost
Product Types :-
1. Newspaper
2. Information
3. Entertainment
4. Business Opportunity
3.7 MARKETING MIX BY THE GUJARATMITRA PRESS:-
Gujaratmitra being a press its main product is daily newspapers, magazines,

supplementary. Newspaper includes the local news, national news,
international news, editorial section, market section, sports section, movie in
theaters the above types of news is provided in the newspaper. And news paper
provides much important information about any event and business
opportunity likewise advertisement related to any business and news paper
provide lot of knowledge about anything.

Besides newspaper the supplementary is also published by the Gujaratmitra

press each & every supplementary belongs to a specific target market.
3.7.1 Different types of Magazines:-
1.satsang
Satsang supplementary is given on the

Monday. It is a religion supplementary for
getting the old readers.
2. aaspas chopas
Aaspass Chopas is the Tuesday supplement. It is published with a social cause
of developing near by the villages of south Gujarat. It is all about problems of
villages. Its forget are villagers.
3. Darpan Purti
Darpan Purti publishes articles by the different authors. Its forgets to all the
people.

4.Manoranjan :-
Manoranjan is all about to the entertainment
supplementary. It contains entertainment news. This
supplementary belongs to the Bollywood & Hollywood.
It focuses mainly on youth. It is given on the Thursday.
5 .City plus:-
City plus is a Friday supplement. Which is related to a

person who has archival something. It is again targeting
youth as a youth is more achievement related.
6.Sannari :-
Sannari is a Saturday supplement which targets is
women. It’s all about the women.
6. Ravivariya Purti :-
Ravivariya Purti is the Sunday supplement. They

also have a children column which also prepared by
the
Children themselves. Its target customers are
children are as well as the whole family.

 Products differentiation with other competitors of Gujaratmitra

Press :-
Competition In the Product

Name of the GujaratMitra Gujarat Divya Sandesh
Product Samachar Bhaskar
Sunday Ravivariya Ravipurti Rasrang Sanskar
Purti
Monday Satsang Science Dharma Vignan
Knowledge Darshan Darshan
Tuesday Aaspass Sahiyar Madhurima Garima
Chopas
Wednesday Darpan Purti Shatdal Kalash Ardh Saptahik
Thursday Manoranjan Dharmlok Bajar Bhaskar Jivan Jyot
Friday City Plus Chitralok Navrang Cine Sandesh
Saturday Sannari Zagmag Bal Bhaskar Bal Sandesh
3.8 PRICE OF THE COMPANY(PRODUCT MIX) :-
Pricing of the Gujaratmitra newspaper is done with a lot of thinking as it is

priced cheap than all its competitors its price is Rs.2 while its competitors are
all priced at the Rs. 2.50 or more while its price on Sunday is Rs. 2.50 as more
pages are to be printed the pricing differs on product sold at the different
places in outstations the yearly prices are introduces on a discounted basis
there are three terms of payments out of Surat, Pricing out of Surat.
Duration Price
One year 800
Six months 410

Three months 210
Gujaratmitra also supplies its papers out of India its price or price of exported
papers are:
Duration Price
One year 20,500
Six months 10,300
Three months 5150
Thus in this international competition of newspaper of Gujaratmitra has got its
pricing strategy in the right way from the its lowest price it is clear that
Gujaratmitra wants to penetrate market by conquering competitors share.
3.8.1 Pricing Policy:-

Price may be defined as, the value of product attributes expressed in monetary
terms which a customer pays or is expected to pay in exchange and
anticipation of the expected or offered utility. Therefore, price is a link that
binds customers and the company.
Market Price is the price determined by the forces of demand and supply. The
market Price of the product affects the price paid to the factor of production.
One of the important P in marketing mix is PRICING. Pricing is the most

important as well as difficult decision in marketing. It is the firm who has to
decide where the position its product on quality and price.
Pricing Policy provides general framework within which managerial decisions

are made on pricing. It must adopt changes with changing environment and
changing marketing objectives.
Pricing policies depend upon the different circumstances. They give discount
to vendors and distributors for newspapers. They give 25% discount to
distributor and 20% discount to vendor. For magazines they give 30%to 40%
discount and when the subscription is done they give gift to the customers. No
taxes or octroi is charged on newspapers and magazines.

Now the firm considers certain factors in setting its pricing policy i.e.
 Selecting the pricing objective.
 Determining the demand.
 Establishing the cost.
 Analyzing the competitor’s prices, costs and offers.
 Selecting a pricing method.
 Selecting the final price.
In Gujaratmitra, They produce their daily product of newspapers so they have

different price of their daily product. Here, the top level of managers and
directors decide their pricing policy.
Sometimes they have to increase their price when some circumstances like
earthquake, flood etc. are happened.
They prepare their pricing policy by considering following matters.
 Manufacturing cost
 Competition
 Government policy
 Marketing segmentation
3.8.1.1 price differentiation with other competitors of Gujaratmitra Press :-
Name of the Competition In the Price

days GujaratMitra Gujarat Divya Sandesh
Samachar Bhaskar
Sunday 4.50 4.00 4.50 4.00
Monday 4.00 4.00 4.00 4.00
Tuesday 4.00 4.00 4.00 4.00
Wednesday 4.00 4.00 4.50 4.00
Thursday 4.00 4.00 4.00 4.00
Friday 4.00 4.00 4.50 4.00
Saturday 4.00 4.00 4.00 4.00

3.8.2 Place of the Company(Product Mix) :-
The daily Gujaratmitra is manufacturer only at Surat and is supplied to the

whole of Gujarat from to the Bhuj to Vapi.
The place where Gujaratmitra is supplied in the huge, bulk or key market of
Gujaratmitra are Vapi, Navsari, Surat, Ankleshwar, Bharuch, Anand,
Ahmedabad & Mumbai and many other such places to Gujaratmitra distributes
its newspaper by the Geep, truck, by train or any other ways.
There are also competitors in the placement whenever different organization

newspapers are to be reached or not.
3.9 PLACE DIFFERENTIATION WITH OTHER COMPETITORS

OF GUJARATMITRA PRESS :-
Name of the Competition In the Place

cities GujaratMitra Gujarat Divya Sandesh
Samachar Bhaskar
Surat √ √ √ √
Valsad √ √ √ √
Vapi √ √ √ √
Saputara √ - - -
Navsari √ √ √ √
Bardoli √ - √ -
Bilimora √ √ - -

Pardi √ - √ √
Atul - √ √ √
Songath √ - - -
Vyara √ √ - √
Kosamba √ √ - -
Olpad √ √ √ √
3.10 PROMOTION OF THE COMPANY(PRODUCT MIX) :-
Gujaratmitra does not do promotion of its own the best promotion of a news
paper is it gives best news moreover it is a 150 year old company is well
established in markets and thus it does not require high advertising expenses.
A press is for advertising other brands. It has to contact or maintain relations

with big corporation and other business personals for advertising as they are
main source of income. The marketing department of Gujaratmitra is
constantly doing the work of procuring ads.
Gujaratmitra does not have any marketing schemes like its other competitors
such as Gujarat Samachar, Sandesh and Divya Bhaskar of giving free gifts as
their price is inefficiently low. Thus price cutting is adjusted by the promotion
cutting at Gujaratmitra.
3.11 PROMOTIONAL ACTIVITY IN THE GUJARATMITRA

PRESS :-
In every organization required promotion system in the marketing.

Gujaratmitra have also provided to the promotion and here specified the
competition between their competitions.
 Promotional Activities are differentiate with other competitors

of Gujaratmitra Press :-

Name of the Competition In the Place

Activities GujaratMitra Gujarat Divya Sandesh
Samachar Bhaskar
Circulation
Increment √ √ × √
Advertising √ √ √ √
Personal
Selling √ √ √ √
Free Gift × √ √ √
Hoardings √ × √ ×
Surveys √ √ √ √
Special day
Winches √ × √ ×
Media Partner √ √ √ √
in Events
Gift Coupon
System × √ √ √
In Gujaratmitra promoting is not much better than the Gujarat Samachar and
Divya Bhaskar.
Gujaratmitra has not provided gift system. According to them they system is
not gave profit. But Gujaratmitra organize the Navratri festival and organize to
the competitions.
They organized programmed national group with collaborating and organized
programmed. Like as seminar for the student S.S.C. and H.S.C. and also
informs about to the bank services in to the Surat.

3.12 ADVERTISEMENT RATES OF GUJARATMITRA :-
Thank you for showing interest in our publication. Bellow is our advertisement
rates applicable for our Surat edition with effect from October 1, 2006.
Display &Commercia
Rs. 500/- per col.cm.
Public notice, classified &other advertisements:

All govt. Municipal and other public notices, announcements, auction sales,
tenders, box numbers, classified, entertainment, housing society and inaugural
or launching advertisements etc. @ Rs.500/- per col.cm.
Ear panels:
Casual: Rs.2100/-per insertion
Contract: Rs. 1900/-per insertion, for 26 insertion and more in a year
Election:
Rs.500/- per col.cm.
Color Advertisements:
Rs.800/- per col.cm.
Special position:
Front page: 100% extra
Special position: 25% extra
Strip ads: 25% extra
Box charges & print charge extra

Last page: 50% extra
Special position on special page: 50% extra
Other than language of newspaper: 25% extra

3.13 CHANNELS OF DISTRIBUTION:-
Distribution channels play a very important role in achieving the marketing

objective of a company. According to Ducker,” Both the market and the
distribution are often more crucial than the product.
Most of the producers do not sell their goods directly in the market to ultimate
users; hence there are some channels of distribution through which they sell
their goods.
Marketing channels are sets of interdependent organizations involved in the

process of making a product or service available for the use or consumption.
Marketing channel decisions are among the most critical decisions facing
management.
Marketing channel may be defined as,” a pathway composed of

intermediaries, also called middle man, who perform such functions as needed
to ensure smooth and sequential flow of goods and services from the
manufacturing ends to the consuming ends in order to achieve marketing
objectives of a company”.
The concept of marketing channel is not limited to the distribution of services

and ideas also face the production of physical their output available, accessible
to target population.

Producer
Distributors
Vendors
Consumer
chart 3
Producer
Vendors
Consumer
chart 4

1st Tier:
It means company sells directly to reader. It is mainly for magazines. The

company sends magazine directly to reader through subscription. There is no
intermediary in this tier.
Company Reader
chart 5 1st Tier:
2nd Tier:
It means company to vendor to reader. In this tier company sends the

newspaper and magazine to the vendor like to the road side seller or book stalls
and through them it reaches to the reader. There is one intermediary between
the company and the reader.
Company Vendor Reader
chart 6 2nd Tier:
3rd Tier:
It means company to distributor to vendor to reader. In this tier from the
production center the vans are ready to take the lot to the different distribution
center and from their newspapers are given to the vendors and then it reaches
to the customers through door to door sellers.

Company Distributor Vendor Reader
chart 7 3rd Tier:
3.14 MARKETING & SALES DEPARTMENT AT A GLANCE:-
They have only produces news papers so they other product provide like daily
news paper with magazine &magazine is daily different.
 GujaratMitra daily production is 1, 00,000 or more copies.
 In Gujaratmitra provide daily sales volume of their product.
 Weekly sales volume 7, 00,000 or more.
 Gujaratmitra their monthly sales volume is 28, 00,000 or more copies.
 Yearly sales volume is 340, 00,000 or more copies.
 The sales volume is minimum is that numbers but sometime in any
circumstances their sales volume is increase.
3.15 MARKETING STRATEGY:-
Once the company has obtained an adequate understanding of the customers

base and it’s when competitors position in the industry marketing management
are able to make key strategic decisions and develop a marketing strategy
designed to the maximized the revenues and profits of the firm. The selected
strategy management aims for any of a variety of specific objectives including
optimizing short term unit margins, revenue growth market share long term
profitability or other goals.
3.16 CUSTOMER SEGMENTATION :-

Marketer can rarely satisfy everyone in a market not everyone likes or needs
the same type of reading content. Therefore, marketers start by dividing up the
market. They identify and profile distinct groups of buyers who might prefer or
require varying products and service mixes.
Market segments can be identified by examining demographic, psychographic,

and behavioral difference among buyers.
The GujaratMitra can do segmentation on the basis of demographic factor like

age, gender and education. There is particular segmentation for newspaper that
is general and business. For magazines they make segmentation according to
age gender and Education.
Put this Segmentation only when became effectively if consumers do have

goods awareness. Her age, gender and education wise classification is shown
below. That represents who prefer more newspaper, magazines or both.
3.16.1 Age wise classification :-
The different age group of people read what kind of material and magazines is
being shown with the help of column chart. The column chart is therefore
representing ting 4 age groups, which are:
< 30,
31-45,
46-60
> 60.
Three columns under each age group show number of people reading
newspaper, magazines and both.
Newspape Magazin Both

r e
Belo 14 4 3

w 30
31-45 13 8 4
46-60 2 1 0
Abov 1 0 0
e 60
Age Wise Classification

16
14
12
10
Newspaper
8
Magazine
6 Both
0
Below 30 31-45 46-60 Above 60
3.16.2 Education wise classification
The column chart is representing 3 groups having different qualification:

 Graduates,
 Undergraduates,
 Postgraduates
Three columns under each age group show number of people reading
newspaper, magazines and both.
Newspape Magazin Bot

r e h
Graduates 15 5 3
Undergraduate 5 3 0
s
Postgraduates 12 6 1
Education Wise Classification

16
14
12
10
Newspaper
8
Magazine
6
Both
4
2
0
Below 30 31-45 46-60 Above 60
3.16.3 Gender wise classification:

The columns chart representing gender wise classification that is:
 Female
 Male
Newspape Magazin Bot

r e h
Male 8 9 3
Femal 15 10 5
e

Gender Wise Classification

16
14
12
10
Newspaper
8
Magazine
6 Both
0
Below 30 31-45 46-60 Above 60
3.17 TARGET MARKET :-

The target market is the part of the qualified available market the company
decides to pursue. The company might decide to concentrate its marketing and
distribution effort in the north. The company will end up selling to a certain
number of buyers in its target market.
Having evaluated different segments, the firm can consider five patterns of
target market selection shows below:
1. Single- Segment Concentration
2. Selective Specialization
3. Product Specialization
4. Market Specialization
5. Full Market Coverage.
The main target market of Gujaratmitra is EDUCATED PEOPLE.

CHAPTER 4 PRODUCTION DEPARTMENT
4.1 INTRODUCTION :-
Production Department is the place where all units convert the raw-materials
or semi finished goods into finished goods. This is done with the help of
manpower and machines. In some organization, production is done only with
help of machines where as in some it is done with the help of workers.
The Production function of a business is concerned with the creation of a

Production of service required to satisfy customer needs, wants and desires. In
any business that supplies a needed product or service, it is quite obvious that
activities of production system must be closely related to customer demanded
as reflected in the continuous flow of orders.
Production must operate primarily to satisfy customer demands particularly

relating to quality, quantity, prices and above timing of delivery as scheduled
in the orders.
It must permit production activities to operate in economical and efficient

manner because cost of Production is a vital factor in facing the market
competition and in ensuring normal profit or return on the investment higher
costs may be wipe off normal profit and sooner or later enterprise will be
priced out in the market.

Production means creation of utilities and converse all the activities of

procurement, allocation and utilization of resources such as labor energy
materials, equipment, machinery etc.
Production Management is called upon to develop and establish close

relationship between market demand and Production capabilities of enterprise
day. In a day out Production management assures the accomplishment of twin
organization goods viz. satisfaction and productivity mainly through the
function of Production planning, Production control, quality control and
inventory control.

4.7 STRUCTURE OF PRODUCTION DEPARTMENT:-
Directors
[Milin Reshamwala]
General Manager
[G.P. Solanki]
Production Manager
[Rajeshbhai Patel]
Machinery Director
Page Setting Plate Setting Image Setting Ads Designing
Helper
4.3 MANUFACTURING (PRODUCTION) PROCESS OF

GUJARATMITRA PRESS:-
Various Stages Of Manufacturing Process :-

Page Setting
Advertising
Designer
Page Setup
Plate
Making
Printing
Machine
Finished
Goods
The production process of GujaratMitra is lengthy and hard working, as it has

to print 1, 00,000 to 1, 20,000 copies a day. Moreover it prints newspaper so it
has to update and bring latest news for printing.
Firstly the circulation starts from the editorial department. They send it to the
advertisement department. Over here all the ads to be given in the next edition
are properly set according to the page; color whether they are black & white or
colorful. After the ads are set by they and they send it to the editorial
department for adding the latest news, happing and the articles according to the
space. After the work is done, they format the page the way they want it to be
printed and send it to the head of the department.
In Surat system department, the pages form Baroda is received from “Server
Rack” machine. This machine has two more modem. In built monitor to
access “server rack”, this server is known as “Mounted Server” and it has no.
of switches to operate it. These pages are in PDF Format in which they cannot
any change in this setting.

Now, through this “server rack” it is taken into computer which has special
software called “film process manager”. In this film process manager, the
pages are divided in two color and black & white format. After that, they
select, check and then fire the page. In this software, the fire button is known
as “Print PDF File.”
Now these pages pass to “Raster Image process”. It is also called a “Rip
Setter.” Then it goes to “Image setter.” In this “Image Setter” there are two
kinds of process that is offline and online. In the online when the sheet is
passed to the laser toid in which it moves like a pendulums and prints the data
and in this the sheet passes straight. In the off line when the sheet is passed, at
this point the sheet tums into oval shaped in the machine and the laser toid
prints the data. After the work is completed the sheet comes out form it
position.
Then these sheets pass through the developer. From the developer it goes to
fixer. From fixer it goes to water and finally the sheets passes through the
dryer and comes out. The printing that is done in “Image Setter” is full of small
dotes. But dotes are so minute that without using magnifying lenses, you

cannot come to known that the sheet is made full of dotes, according to the
color of the page.
In the system department, there is machine called “Proofer.” In this machine
a proof page is printed. This proof page is taken out to show the production
people who actually print the newspaper. So to give them proper guidelines
about color, what format and the proper image of the papers this machine is
useful. Through this sample page, it will be easier for them in printing. So
there is not any problem after the final printing is done. In this Proofer,
There are 4 color cartridges. They are known as “CMYK” (C = Cyan, M =

Magenta, Y = Yellow, K = Kmart black)
Through ‘capillary’ tubes these colors are passed. There is a round block color
head to print the page. ‘Macintosh’ computer is connected to Proofer to
convert PDF files in to the readable form.
Here the work of system department comes to an end. The actual production
department work is starts.
Positive sheets come down to plate making department. Here the first table is
known as “pasting table” where the Paris of newspaper is made accordingly:

1-20 6-15
2-19 7-14
3-18 8-13
4-17 9-12
5-16 10-11
These Paris are made in a grid. These sheets are in a form of readable or non-
readable.
From pasting table, the sheets goes to the ‘plat explosion’ that is they kept on a
machine and inside machine vacuum is kept to hit the plate so that all the news

get stuck on the sheets. Form this plate exposure; the sheets are passed to the
‘plate processor’. Here the image comes on the metal plate. That is known as
development in the plant processor machine. After development is done, it is
washed with the chemical and kept for drying. This plant is known as image
carrier.
Then all the plats are sending to press. In press there are three kinds of
machine.
I machine
Y machine
Folding machine
First the roller is fixed in rill arm of the machine. From one roller only 4 pages
are made.

There are 5 units of machine in which I and Y machines are kept accordingly.
There are three sections in the machine. Each section has two cylinders. One is
blanket and the other is plant cylinder. Plant cylinder has an image plat rolled
on it and blanket cylinder has rubber rolled on it. There are area in which
fountain solution is there, which is used to show the space between the image
and the writing.
It is like ink repairs to grease and grease repairs water. After the printing is
done, they come out through the folder machine which results in cutting and
folding. From there it goes to Womack machine which does counting of the
newspaper in lot of “100”. And bundles are made automatic. In this machine
only bundles of 100 is made, but the bundle of 20 or 50 are made manually.

At the press, there is a machine called “press logic control” machine. This
machine is kept for handling all the 5 units of machine that are used for
printing. This machine is feather touch machine. In this machine the quality of
ink that is to be applied is selected, what form of ink is to be used is selected
and how much fountain solution is to be used? All these things are selected
through the four different keys. Those keys are shown in below.
 Impression
 Ink apply
 Ink form
 Fountain solution apply
We can just touch it and work is started. This is the main machine through
which the paper is printed with proper color and perfect printing is done.

If the papers are black & white then it passes through only one unit and if they
are colored then it passes through two units from one roller.
After the newspaper is ready for sale, the first preference or deliver is given to
these agents who are situated outside the Surat city. A note is written on every
lot of

Newspapers that are how many copies, name, place, release time is written so
that they can directly be dispatched without any confusion.
Thus this is the procedure of printing newspaper as well as the same procedure
for printing supplements, thus this is how GujaratMitra follows its production
activity on daily basis.

4.4 TYPES & CLASSES OF MATERIAL HANDLING

EQUIPMENTS :-
In Gujaratmitra, Material Handling Equipments used by them are as follows:
4.4.1 Conveyor belt :-

Conveyor belt is use for traveling of goods from one place to another. It saves
time and man power because when lot of goods are bulky this belt has become
convenient.
4.4.2 Roll paper :-

In Gujaratmitra, they used reels paper. These webs are almost 250 kgs. weight.
There is a hole in center of webs on which paper is rolled. Roll paper is used to
lift webs easily and to fit webs into printing machine.
4.4.3 Waste folding machine :-

In press there is much wastage so the waste folding machine folds the feed
material and ties up into proper way. So, wastage can remove properly.

4.4.4 Ink container :-

Since, it is a press company they use ink to print on paper. Generally, there are
two ink containers in the machines. They use 100 Kg. ink daily.
4.4.5 Rewinding machine :-

Rewinding machine is used to rewind the rolls. The webs which are unused,
they have to collect them and rewind in the machines. In this way, they make
best from west.
4.4.6 Rubber roller trolley :-

This trolley is used for keeping all the rubber rolls. The rubber rolls
are very important in printing machine.
4.5 ANALYSIS OF PLANT LAYOUT CONSIDERING VARIOUS

FACTORS :-
The selection of an appropriate location enable the enterprise to operate

smoothly, efficiently and with the minimum cost and it is estimated that
manufacturing and distribution cost may vary to an extent.
Plant layout is physical arrangement of various buildings, production

departments, technical utilities, personal utilities and location of various
machines.
Plant Layout of Gujaratmitra has been established by the Reshamwala who is

director of the company in 1863 at the Surat. So it is very difficult to know the
factors considering the plant location. But from the view point of general
manager of Gujaratmitra, the factors that affecting to the plant layout is as
follows:-

4.5.1 Product :-
Gujaratmitra is a daily newspaper. So the newspaper published routine every
day company print 1, 00,000 to 1, 20,000 of newspapers. So it is huge
production for the company. So the Gujaratmitra chooses a product layout.
And now it is very successful company in newspaper.
4.5.2 Government Rules & Regulation :-

There are some government rules which honestly adopted by the Gujaratmitra
which are as follows.
Gujaratmitra has providing a good freshening facility of their staff members or

every worker.
And also Gujaratmitra has providing a safety facility of their all staff members
& all the workers in the Gujaratmitra press.
4.5.3 Facility for Male & Female employees :-

Gujaratmitra also focus male & female facility like sitting room, offices, their
personal cabin, etc. are separately created in to the for male & female. In the
Gujaratmitra many workers that is male & female are working in the
organization. And other facilities are given very good comparatively of other
company.
4.5.4 General Factor :-

In to the Gujaratmitra press, huge & heavy machines are at a ground floor, it
means the production department is at a ground floor.
Advertisement circulation and administration department are on the middle or
top floor.
That is created like as big or modern office and in this other facilities are good
in the company.
The warehouses of the company are also on the middle floor.

There is an arrangement of elevator for uplift the raw material or finished

goods.
4.6 MASTER PLANNING SCHEDULE :-

In simple terms, production plan is the plan of the future production schedule.
Generally, the schedule of the production is prepared by the production
manager or person appointed for planning. ‘Production plan is also known as
heart of the organization’.
Normally, to prepare any plan initial step is to plan about the activities required
to achieve targeted goals. In technical terms, production planning is refer to
that function of management, which decide about the resources that will be
required for future management operations, and allocation of those resources to
produce the desire output at a right time, in right amount of required quality
and at minimum cost.
In Gujaratmitra, they produce newspapers, so they also decide about

production plan from their sales plan. Their minimum daily production is
1,00, 000 or 1, 20,000 copies but sometimes, in some circumstances like
earthquake, flood etc. is happened, at that time they produce more.
Production planning has three levels:-
 Strategic Planning
 Tactical Planning
 Operational Planning
Today, Business has become dynamic in nature. So, nowadays the big question
arises that what type of production planning is required that will result in
success.

When any circumstances are raised, the hawkers or agents give their orders by
adding more no. of newspapers into their daily orders. So, that the company
can produce according to all the hawker’s orders. In this way, the company
decides about their production plan from their sales plan.
Production schedule is prepared according to the following diagram:
Sales Sending work Production

Work order
order order to plant schedule
4.7 INVENTORY CONTROL SYSTEMS :-
Inventory Control System is,” The process of controlling timings and quantities
of two inventory transactions. The first is purchase or acquisition of inventory
and the second is usage of inventory.”
It is the process, by which the inventory is measured and regulated according to

pre-determined norms such as EOQ, order or production, safety stock,
minimum level maximum level. And order level. It requires determination of
inventory policy.
For keeping inventories in control, the company should strike balance between
two extremes i.e. excess stock of material and shortage of material. Since
Gujaratmitra consists of press industry, it can’t bear the shortage of material.
The company always keeps the excess stock of inventory, so when in any case
there is the shortage of inventory, they can use the excess stock and can

continue their manufacturing process. Otherwise they have to lose their

customers.
4.7.1 Inventory Valuation Methods :-
There are two methods of valuation:

 Economic Order Quantity
 ABC Analysis
In Gujaratmitra they use ABC analysis method for valuation of inventories.
ABC Analysis :-
Large organizations carry inventories of thousands of items. It is neither
possible or nor advisable to exercise equal degree of inventory control on all
items. It is therefore essential to classify inventories into various groups and
then to exercise selective inventory control according to relative importance of
various items.
ABC analysis is popularly known as “Always Better Control”. According to

this approach, there should be a differential treatment for various classes of
inventory on the basis of its monetary value. This monetary value is
consumption value of various products. Following can be three classes
according to this classification
 A-Group :-
These are those 10% of top consumption items who contribute 70% in
consumption value.
In this company it is News Print.
 B-Group :-
These are those items which are 20% in terms of number of items and their
value wise contribution is also 20%.
In this company it is Ink, plates, developer, fountain solution, water.

 C-Group :-
All remaining items are C class items, they are 70% of no. of items but their
value wise contribution is only 10%.
In this company it is stationary things.
This % wise classification can be varied from company to company and from
situation to situation.
4.7.2 Classification of Inventories according to ABC Analysis

and VED Analysis :-
ABC Analysis :-
In Gujaratmitra ABC analysis can be done in terms of following categories:
Items Quantity Price in Total

Rs. Amount in
Rs.
Toner 12 Lr. 7,000 84,000
Chemicals 4000 Lr. 500 20,00,000
Blankets 8 Pcs. 5,000 40,000
V Plates 2500 Pcs. 100 2,50,000
E
D Black Ink 1000 30 30,000
Kgs.
Paper Rolls 20 Pcs. 7,500 1,50,000
A
nalysis :-

This classification is based on qualitative criteria. As per this

classification the items can be classified into three categories:
 Vital Items :-
These are those without which production will stop instantly.
In Gujaratmitra they are Newsprint, water, ink, fountain solution.
 Essential Items :-
These are those without which production may not stop instantly but there can
be problems like slow- down of production.
In this company they are plates, developer.
 Desirable Items :-
These are those without which production may not stop instantly nor it will
slow down but there may be some inconvenience in manufacturing.
In this company it is stationary things.
4.8 PURCHASE PROCEDURE
To ensure the availability of material as per the requirement is mainly the

responsibilities of the purchase manager and all other department’s head also.
All the departments are connected with each other. Purchasing and store
department both are related to each other. Firstly they are finding requirement
from marketing department. Then they are discussed it with store department
and then finally give order to purchase department.
Mostly when taking purchase decision they try to consider the following
things:

Firstly receiving the purchase order.Then checking the present stock in the
warehouse. And checking the requirement because material at warehouse and
at used in production process both percentages is different.
Generally big items are kept in store may be for long time where as small
items like stationary are purchase on the daily basis. Placing orders for
purchase on the basis of price and quality. Preparing comparative statement
before receiving raw material check the all require parameters. Put order on the
basis of price list of manufactures.
4.8.1 Process of purchase is done step by step is as under :-
 Indent :-
Indent is made in the company. First is the indent is made and then the
other process is going to start.
 Planning :-
At this step they are making a plan for purchasing. First they are finding
the requirement and then on the basis of that they are calculating it as a weekly
or monthly.
 Inquiry :-
Then the next step is inquiry. Here, they searched or inquired the details of
various products like price, quality etc.
 Quotations :-
In the quotation price, packing charges, deliver terms, payment terms,
erection, and ad validity and identified.
 Comparison of price :-

Now at last company make comparison between price level and delivery
date etc.
Then they select the lesser price product with good quality. Also with earliest
delivery.
4.9 RAW MATERIAL PURCHASE POLICY:-
Gujarat Mitra is daily publishing around one lack copy on newspaper. Gujarat
Mitra has to make papers daily. So first of all the managing director and in
charge of the Production Department of the company have to purchase and
collect the raw material which is use for making daily newspaper. The list of
requirement of raw material is not so much large but some essential raw
material is require for the Production of the newspaper like as:
4.9.1 Paper roll:-

The main raw material Press is
paper roll. Without paper roll newspaper
is never published. So first basic
requirement of the company is to
purchase collect paper roll. Company
target is published to 1 lakhs papers daily; so company purchase paper roll
according to making copies of new paper daily. It weighs 110 kg’s. News print
available in two size 27” and 31”.

4.9.2 Ink:-
The second main Raw Material
requirement is INK. Without ink the
production also never starts. The
requirement of ink is very higher. The
company uses types of ink like Black,
Red (Magenta), Blue (Cyan) and
Yellow. The main requirement of ink is
blank ink. There is two types of ink like old set and hit set.
4.9.3 Chemicals:-
There are many type of Chemical. This Chemical is help for protect. The
paper from the external and some production process schedule.
The company purchases the Chemical according to the need of the

company, and it must be non effective. So all member of this department’s
members and workers are protect from chemical.
4.9.4 Plate Films (steel):-

This is the internal requirement
of company which develop according
the need of the Gujarat Mitra. The
Gujarat Mitra daily published 1 lakhs
copies. So head of production
department adjust the production from
the volume of sales and then assume
the raw material requirement. Firstly on the Plate Film,

there are printing news which news they want to print, then after this plate is
adjusted in the machine and the picture and news are printed. If it is printed by
color or black but its arrangement is on Plate Films.
4.9.5 Fountain:-
It is used to control the P.H. level of water. Water is used to wipe the ink
at the unwanted places or to wash the plate. There is a special P.H. measures to
check the P.H.level of the water.
4.9.6 Delete:-
Delete comes in a small bottle which
is again procured from chemical agent. It
is used for rubbing unwanted spots of inks
or letters from the plate. Thus delete acts
as a rubber for news paper firms
4.9.7 Kerosene:-
Daily ten liters of kerosene is used for cleaning the machine after printing.
4.9.8 Plastic Thread:-

It is used for tying the bunch of papers. Its consumption is 8 kg per rolls.

4.9.9 Developer:-
Developer is used for developing

the plate. It is called P.S developer. It is a liquid which is again procured from
small chemical agents. It comes in a cane and plate is cleared with the help of
the developer.
4.9.10 Gum:-
Gum is applied on the plate after it is exposed to plate exposure machine and
cleaned by P.S developer. Gum is applied so that plate is not distributed by
external effects. While being loaded in machine.
4.10 QUALITY CONTROL :-

Quality is measure of totality of attributes/properties/characteristics of a
product or service which impart it functional or aesthetic value so as to satisfy
the needs of users/customers for a given price paid/payable by them.
Quality control is the system of policies, procedures and guide lines which
establish and maintain the specified standards of quality. It includes all aspects of
quality such as “R and D (Research and Development),” design parameters,
inspection, measurement and analysis of current quality levels, future trends and
also competitors’ quality levels, feedback from field performance of quality,
choice of machines, tools process, technology etc.
GujaratMitra have a similar quality control as compared to other press; moreover
GujaratMitra spends less on quality control because GujaratMitra sees every part
of production as quality control. The production manager in charge handles all
the quality related activities, moreover the workers of production department are
very experienced in their work and in their where they are operating, thus quality
control itself is mentioned.

The quality control system mainly appears in production department where

different goods and raw material have to be seen and checked.
GujaratMitra take different measure regarding quality control at different level of
production and they are dividend into.
( 1.) Maintaining the quality of paper roll:
Production of GujaratMitra depends on the paper roll is used for printing
purpose. So it has to keep a close watch that the quality of paper does not differ
and then. GujaratMitra mainly focus on printing quality of newspaper. So the
quality of paper used in production should be the best.
The paper roll received every day are checked by the employees to see if any
damage has occurred to the paper roll, as being the main part of production.

( 2.) Raw material checking group:

Raw material used by GujaratMitra is checked at the time of input, because if the
inputs of raw material are pure, the output of the product will also be pure. The
raw material is roll, fountain solution, ink, chemical, plate films, etc. thus they
are checked on regular basis to avoid any defective lots as well as to avoid the
wastage.
( 3.) Work in process inspection:

After receiving all the raw material used in production, the employees start
working to meet its day to day demand. While work in progress is going on, the
supervisor visits the sites now and then, to check if there is any wastage of raw
material. Raw material should be used to their optimum level.

Quality control can be maintained only by using the raw material to their
optimum level without causing any wastage, or spoiling the materials.
( 4.) Checking the finished goods:

Goods should be produced in such a way that there are chances of wastage.
GujaratMitra produce 80000 to 100000 copies a day. So while producing this
copies the wastage ratio should be less in order to get more output. By reducing
wastage more output is possible and which results to increase in production level.

The supervisor checks the production level and keeps a watch on the machine
and raw material producing newspapers.
Thus GujaratMitra quality control procedure is simple and natural. But it has
adopted quality control only to
 To balance between customer requirements and their capability to pay
i.e. price elasticity of demand while designing the product, is to be taken care.
 To balance between customer requirements and organization’s capability

to meet them.

 To prevent indemnity losses arising out of defective items supplied to

customers, which are covered by them and conditions of sales contract.
 To measure the quality of products of competitors so as to make changes

in own products to make them competitive.

CHAPTER 5 HUMAN RESOURCE MANAGEMENT
5.1 INTRODUCTION OF HUMAN RESOURCE

MANAGEMENT
Human Resource Management is the field of management which has to do with

planning, organizing, directing and controlling various operative functions of
procuring, developing, maintaining and utilizing a labor force.
It is a management function concerned with hiring, motivating and maintaining

people in an organization. The main component of an organization is its
“HUMAN RESOURCE” or “PEOPLE AT WORK”.
Since, the process of economic liberalization, globalization and privatization

began in 1991; organizations all over the world have come to realize that
people are the most valuable asset. Crating an excellence and successful
organization requires sound management of human resources. Human beings
are quite heterogeneous, complex and dynamic. Therefore, their effective
management is big challenge.
The main objective of HR department of any organization is to develop people

for increase productivity. It is also helps to establish or to develop strategy to
get best out of the people. Now-a-days, in every organization there is separate
HR department to carry out HR function.
So, because of well-developed HR department, the HR manager of today need

not face an angry mob of workers, negotiate with union leaders on their
unreasonable demands, receive threatening calls through phones, face a strike
or convince the management in situation that demand lock outs. All these
factors would lead us to think that the job of an HR manager is apparently a
soft and cushy one.

5.2 ORGANIZATION STRUCTURE OF HUMAN RESOURCE

DEPARTMENT:-
Managing
Director
General Manager
Personnel
Manager
Personnel Officer
Clerks
Peons
5.3 HUMAN RESOURCE PLANNING :-

Human Resource Planning is understood as the process of forecasting for an
organization’s future demand for and supply of the right type of people in the
right number.
It facilitates the realization of the company’s objective by providing the right

type and right number of personnel. Human Resources are mainly called man
power planning, personnel planning or employment planning.
The GujaratMitra favors Human Resource planning process that ensures that
company has right number and right kind of people, at the right place, at right
time and capable of efficiently and effectively completing those task that will
help whole organization to achieve its overall objective.

5.3.1 Meaning of Human Resource Planning:-

It is understood as the process of forecasting an organization’s future demand
for and supply of the right type of people in the right number.
 Definition about HRP:-
Is it facilitates the relation of the company’s objectives by providing the right type and
right number of personnel.
 In Gujaratmitra there are required to human resource planning and process
 In Gujaratmitra HRP like material planning that estimates the types and
quality of the material and supplies needed to facilitate the manufacturing
activities.
 In Gujaratmitra they are provide an importance of HRP.
International strategies:-
 They will try to expansion the strategies at international level.
 They are provided effective HRP and effective development and career planning
for personnel department.
Foundation for personnel function:-
 Gujaratmitra PVT LTD has to provide personnel function like recruitment,

selection, promotion and training and development.
Future personnel needs:-
 They are determining the future personnel need for their private limited.
 They have to decide how many numbers of personnel need for organization.

Process of H.R.Panning in Gujaratmitra Pvt Ltd :-
( 1.) Organizational objectives and policies:
 In Gujaratmitra they have to need provide the organizational objectives.

 They have to decide the policies for the personnel.
 They have to specify the objectives so the employees can understand about it
and also specified the policies.
( 2.) HR demand Forecast:

 They have to estimating the future quantity and quality of people required.
 Demand forecasting must consider several factors both external as well as
internal.
 In external factor include competition, economic climate, changes in technology
and social factor.
 And in internal factor including budget constraints, production levels, new
products and services, organizational structure and employee separation.
( 3.) HR Supply Forecast:
 Here personnel demand analysis provides the manager with the numbers and
kind of employees that will be required.
 Supply forecasting measures the number of people likely to be available from
outside an organization
(4.) Supply analysis covers:

 Existing human resources
 Internal source of supply
 External source of supply

Existing human resources:
SKILL INVENTORIES:
These inventories give information about skills of the employees for
promotions decisions. The main important information is required in their
organization like:
 Personal data – age, sex, marital status.
 Skills – Education, job experience and training.
 Special qualification – special achievement.
 Company data – benefit plan data, seniority
 Capacity of individual- Health information.
MANAGEMENT INENTORIES:
They have to include such a data like:

 Work History
 Strength
 Weaknesses
 Promotion
 Career Goals
 Personal data
 Number and type of employees supervised
 Total budget managed
These inventories are generally computerized in the Gujaratmitra.
Internal source:
Generally it is based on their requirement of personnel and of total employees

there are some are absence and so they too done overtime. Any change in
productivity would affect the number of persons require per unit of output.
External supply:

They have to need because from outside they can get new blood and
experienced personnel they can create organization growth by use of external
source.
( 4.) HR Programming:
In Gujaratmitra once personnel demand and supply are forecast they can feel
up their vacancies and ordered right number of the people at right job.
( 5.) HR Plan implementation:-
Implementation requires converting HR plan in to action. A series of action

involved such a program like recruitment, selection and placement, training
and development.
5.4 RECRUITMENT & SELECTION PROCESS :-
5.4.1 Recruitment:-
 Meaning:-
Recruitment forms the first stage in the process which continues with selection
and ceases with the placement of the candidate. It is the next step in the
procurement function, the first being the manpower planning.
Recruitment is the discovering of applicants for actual or anticipated

organizational vacancies. In other words, it is a ‘linking activity’ bringing
together those with jobs and those seeking jobs.
Flippo views recruitment both as ‘positive’ and ‘negative’ activity. He says, “It
is a process of searching prospective employees and stimulating and
encouraging them to apply for jobs in an organization.”
In short, recruitment is the process of acquiring at the right time, in the right
number, for the right position, persons with the right qualifications.

5.4.2 Sources of Recruitment:-

Recruitment is to be made when an enterprise is established, current unit
expanded, employee resigns, dies or reties. This is a continuous process.
Resources for acquiring necessary work force can be divided into two, viz.
 Internal Sources:-
 Transfer
 Promotion
 Friends and relatives of employees
 Recalling retrenched employees
 External Sources:-
 Advertisement
 Employment exchanges
 Contractors and jobbers
 Technical institutes, colleges
 Waiting List
 Employment agencies
In Gujaratmitra both internal as well as external sources are being used.

Efficient persons are given promotions and transfer is also sometimes done to
make arrangement the external sources of Gujaratmitra are employment
exchange, waiting List, campus interview, employment agencies

5.4.3Recruitment Process:-
Recruitment
Planning
Strategy
Development
Searching
Screening
Evaluation &
Control
The ideal recruitment programmed is the one that attracts a relatively large no.
of qualified applicants who will survive the screening process & accept
position with the organization when offered.
Here, In Gujaratmitra also they follow the above steps for new recruitment.
5.5 SELECTION PROCESS:-

5.5.1 Meaning:-
Selection is the second step in recruitment. The Selection is the process of
choosing the candidate which is fit for the job and rejecting those which are
not fit for the job. Therefore, something selection is called as negative process
in contrast to positive programmed of recruitment.
“Selection is the process of differentiating between applicants in order to

identify those with a gather likelihood of success in a job”. It’s a long process
commencing from the preliminary interview of the applicants and ending with
the contract of employment.

The selection procedure mentioned below:
Receiving
Applicants
Screening of
Applicants
Selection Test
Interview
Checking of
reference
Physical
Examination
Approval by
Authority
Final Selection
If a candidate passes through all the above mentioned steps successfully and
also through physical test which is taken in the company’s submission of the
fitness certificate to the concerned person. The important step of salary
negotiation is done on the bases of their qualification and the specified
requirements of the job with functional head and then only candidate is
recruited in the company.
5.6 TRAINING AND DEVELOPMENT

5.6.1 Training:
Training is a process of learning a sequence of programmed behavior. It is
application of knowledge. It gives people an awareness of the rules and
procedures to guide their behavior. It attempts to improve their performance on
the current job or prepare them for an intended job.

Training is a short process utilizing a systematic and organized procedure by

which non-managerial personnel learn technical knowledge and skills for a
definite purpose.
5.6.2 Need for Training:

The need for training of employees would be clear from the observations made
by the different authorities.
 To increase productivity.
 To improve quality.
 To help a company fulfill its future personnel needs.
 To improve organizational climate.
 To improve organizational climate.
 To improve health and safety.
 Obsolescence prevention.
 Personal Growth.
The GujaratMitra believes that a training program makes a good employee, a

better one. Employees become more efficient after undergoing programs.
Trained and developed employees are the lifelong assets of an organization.
Training programs to develop employee’s knowledge, skills, attitudes and
social behavior so that the performance of the organization improves
considerably. Their main purpose of training is to specific job related skills.
Likewise how get the news from city and how broadcast the news
Induction:-
Induction is the process of receiving and welcoming an employee when he

first joins company and giving him the basic information he needs to settle
down quickly and happily and start work.
Induction training refers to introduction of a person to the job and to the

organization. When a new employee joins the company, he/she is like a

stranger in the company so he/she may feel insecure, nervous and isolated. The
first few days are very vital to develop confidence in the candidates and allow
him/her to get adjusted to the new work environment.
In the GujaratMitra, up to the level of Manager every fresh recruit must

undergo an induction module which will be administrated by the Department
Head. This module would contain information about History of the company,
its goal, missions, structure and area of operation. A copy of Induction Manual
will be given to every fresh recruit. His/her will be briefed clearly on his/her
job description and introduced to all the Managers. It will be administrated in
each respective Branch.
For the level of Senior Manager and above the induction will be conducted at
the Corporate Headquarters at Mumbai/Surat.
Development:
Development is the long term education process utilizing a systematic and

organized procedure by which managerial personnel learn conceptual and
theoretical knowledge for general purpose.
Whereas Development is a process utilizing a planned and systematic

procedure by which managerial personnel acquires conceptual and theoretical
knowledge for enhancing general administrative abilities. Training is given by
the top level person from their own organization. No outside persons are
recruited for imparting a training program.
 In GujaratMitra have to also provide to development of employees with

high skill and knowledge.
 They are providing philosophy and theoretical knowledge for general
purpose.
Training is given to those employees who are working in production
department because in production department major work is done by the

machine and thus the machine operator must be skilled and genius in his/her
work in order to operate such heavy machine.
In the same way it is for marketing department, when a new employee is

selected he/she is unaware of the product and area too.
Job description
Job description is an organized factual statement of job contents in the form of
duties and responsibilities of a specific job. The preparation of job description
is very important before a vacancy is advertised. It tells in brief the nature and
type of job. This type of document is descriptive in nature and it constitutes all
those facts which are related to a job such as:
 Title/ Designation of job and location in the concern.

 The nature of duties and operations to be performed in that job.
 The nature of authority- responsibility relationships.
 Necessary qualifications that is required for job.
 Relationship of that job with other jobs in a concern.
 The provision of physical and working condition or the work
environment required in performance of that job.
Advantages of Job Description
 It helps the supervisors in assigning work to the subordinates so that he

can guide and monitor their performances.
 It helps in recruitment and selection procedures.
 It assists in manpower planning.
 It is also helpful in performance appraisal.
 It is helpful in job evaluation in order to decide about rate of
remuneration for a specific job.
 It also helps in chalking out training and development programmes.
Job specification
Job specification is a statement which tells us minimum acceptable human

qualities which helps to perform a job. Job specification translates the job
description into human qualifications so that a job can be performed in a better

manner. Job specification helps in hiring an appropriate person for an

appropriate position. The contents are:
 Job title and designation

 Educational qualifications for that title
 Physical and other related attributes
 Physique and mental health
 Special attributes and abilities
 Maturity and dependability
 Relationship of that job with other jobs in a concern.
Advantages of Job Specification
 It is helpful in preliminary screening in the selection procedure.

 It helps in giving due justification to each job.
 It also helps in designing training and development programmes.
 It helps the supervisors for counseling and monitoring performance of
employees.
 It helps in job evaluation.
 It helps the management to take decisions regarding promotion, transfers
and giving extra benefits to the employees.
5.6.3 Marketing Manager Job Objectives

As a marketing manager you will have to develop and maintain the strategies
to achieve the organizational objectives. Along with this market condition,
evaluation of competitors' data, making plans and evaluation of customer
research are also done.
 Marketing Manager Job Profile
 Roles and Responsibilities
 Development of annual marketing plan in collaboration with sales department
 Management of marketing department budget and doing all the activities in the
given budget
 Marketing manager job profile also includes the management of print
production, receipt and its distribution
 Conducting market research and drawing out the specifications in respect to new
product or service. Here the market requirements are checked thoroughly
 Development and implementation of communication strategies within and
outside the company

 Making key messages for the customers for the brand name
 Professional relationship with media are handled by marketing manager
 Maintain and build professional relationship with internal and external
stakeholders of the company
 Make monthly report and presenting it to the director of the company
 Team work skills and ability to lead
 Educational Requirement for Marketing Manager Job

To directly get into marketing manager job one must have Master's degree in
Administration (MBA – Marketing). You can start with Bachelor's Degree in
Administration (BBA) and then go for the MBA. If not BBA then complete
your graduation in communication or any other allied field. You can also get
the diploma in marketing with various marketing certificates.
 Additional Skills for Marketing Manager Job

Apart from education there are many skills required and mentioned in the
marketing job description. These are:
 Experience of making and developing marketing strategies

 Understanding of customer and market scenario
 Excellent verbal and written communication skills
 Ability to work under pressure and within a said period of time
 Ability to grasp the problems and giving the solution quickly
 Flexible and open to change
 Knowledge of all the medias that can be used in a marketing campaign
Performance Appraisal Process

Meaning:-
Performance Appraisal is the process of evaluating the performance and

qualification of the employees in terms of the requirement of the job for which

he is employed, for the purposes of administration including placement,

selection for promotions, providing financial rewards and other actions which
require differential treatment among the members of a group as distinguished
from actions affecting all members equally.
Performance Appraisal has been considered as a most significant and
indispensable tool for an organization, for the information it provides is highly
useful in making decisions regarding various personal aspects such as
promotion and merit increases.
According to Cummings, “The overall objective of Performance Appraisal is

to improve the efficiency of an enterprise by attempting to mobilize the best
possible efforts from individuals employed in it.”
In Gujaratmitra, it is not new bit the systematic approach of evaluating man in

by any means a new development Gujaratmitra constantly dues activities of
Performance Appraisal as it thinks it helps in improving the performance of an
employee. They can know limitations and abilities of the employees for putting
right persons at the right job.
Setting
performance
standards
Taking
Communicating
corrective
standards
actions
Discussing Measuring
results performance
Comparing with
standards

Gujaratmitra follow the following steps of Performance Appraisal process for

evaluating the Performance of their employees:
In Gujaratmitra for evaluating the performance of the employees they take the
help of form. It is filled by the departmental head considering the attendance,
punctuality, leadership qualities etc.The format of the form is as follows:
Personal Details:-
 Flexibility Name
 Qualification
 Employee code
 Date of joining
 Date of birth
 Last date of promotion
 Basic pay
 Strengths and weaknesses
 Remarks by supervisor
 Remarks by reviewer
 Work Pattern:-
 Job knowledge
 Competence in work
 Sincerity, loyalty and commitment
 Creativity
 Behavior Pattern:-
 Obedience
 Maturity
 Stress tolerance
 Work Attitude
 Initiative
 Other Potential:-
 Leadership
 Analytical Ability
 Risk taking ability

 Communication skill
 Ambition
 Employee’s major strengths
 How employee perceives changes
 Whether the employee is ready to seek transfer to other department
Promotion and Transfer

Promotion:
Promotion is a term which covers a change and calls for greater responsibilities
and usually involves higher pay and better terms and conditions of service and
therefore, a higher status or rank.
According to the Scott and Clothier: “A promotion is the transfer of employees

to a job which pays more money or one that carries some preferred status.”
While making any promotion the following factors are considered:
 Educational qualification
 Experience
 Seniority of service
 Occupation history in the organization
 Relation with his subordinates, colleagues, superiors etc.
Promotion Policy should involve six elements which are as

follows:
 Promotion policy statement

 Establish a plan of jobs
 Trace transfer routes
 Prepare employees for advancement through the provision of some
training
 Communicate the policy

 Detailed personnel and service records are kept ready on the basis of
which promotions may be made.
Gujaratmitra considers both aspects of promotion based on performance and
seniority of an employee. Here the existing promotion policy is different for
officers and workers.
It is purely based on merit, seniority, No. of years of services, achieved merits

qualifications is at totally decision of the management.
Transfer:
A lateral shift causing movement of individual from one position to another

marked change in duties responsibilities, skills needed or compensation.
A transfer is a horizontal movement of an employee from one job section,

department shift, plant or position to another at the same or another place
where his salary, status and responsibilities are the same.
In some organizations, there is particular rule or condition to transfer the

employee in every 3 or 5 years. But in GujaratMitra, there is no such rule to
transfer the employee after particular year of service. If someone will request
to transfer him/her to another city or state then the approval will be taken from
the Branch Head and he/she will be transferred.
For ex.: suppose a woman employee is working in Surat Branch. Now she got
married at Baroda. She will request the Branch for her transfer to Baroda. If
her request will be approved, she will be transferred at Baroda.
Employee Welfare :-
Welfare activities mean those activities, which are do always in favor of

employees. It means the special extra facilities given to employees from
company. As it is GUJARATMITRA provides such kind of facilities to
employees which are as follow,

 Company provides good condition of equipment and also provide

better environment for work.
 Company provides a proper canteen facility.
 Company provides individual locker to employees, it also provide
 Changing room, store room, rest room etc.
 Safety devices like helmet, glows, and safety shoot are provided by
Company
The efforts to make life worth living for work man. If refers to the physical,
mental, moral and emotion well being of an individual.
Various facilities provided by the GujaratMitra are:-
 Gratuity:
It is the policy of the company to award gratuity to the executives who have
served the company for more than 5 years. Intent of this policy is to provide
guidelines for giving gratuity. All permanent executive are eligible who have
worked in the organization for more than 5 years. Human Resource and
Account Department will administer this policy.
An executive will get a gratuity equivalent to 15 months basic wages for the
first 25 years of continuous service calculated on the basic wages drawn in the
last month of service and half a month’s basic wages calculated as above for
every subsequent year of continuous service. The total gratuity should not
exceed 20 month’s basic wages in any case. Gratuity payment is to be
computed by using a devisor Rule of 26 days for monthly rated executive.
Gratuity will not be payable to an executive who has been dismissed for
misconduct.
 Leave Rules:
All applicants for leave must be made on Leave Card signed by the applicant
and the Department Head. Department Heads are responsible for the
administration of this policy in respect of executives under their supervision.
There are three types of leaves:

 Casual Leave:
It is the policy of the company to grant short period casual leave with pay to
meet special, unforeseen circumstances, which cannot be covered by the
executive availing of annual vacation leave due to him/her.
All permanent executives are eligible under this policy.
Casual Leave is absence of short duration needed to meet special unforeseen or

emergent circumstances requiring the executive’s presence. Casual Leave year
for an executive will be the period between his /her date of joining and 31st
December of the year.
 Sick Leave:
It is the policy of the company to grant leave of absence to executive due to
sickness with full pay. The intent of the policy is to provide reasonable
economic security to executive during casual illnesses. It is meant to cover
genuine cases of illnesses. All confirmed executives after completion of one
year of service are eligible.
 Privilege Leave:
It is the policy of the company to provide vacation with pay to all executives.
All permanent executives are eligible.
Every executive shall be entitled to 21 days Privilege Leave in case of

executive who have joined the services of the company on or after 1st April, &
30 days Privilege Leave in case of executives who have joined the services of
the company on or before 31st March. The executive’s Department Head &
HRD is responsible for administering this policy.
 Maternity Leave:

It is the policy of the company to grant maternity leave of absence to married

female executive to cover absence from the job for the purpose of confinement
and recuperation thereafter. All married female are eligible who have actually
worked in company foe not less than 80 days prior to the date of confinement.
The Functional Head, Group Head and Human Resource Department will
administer this policy.
 Retirement:
It is the policy of the company that executives and managerial staff has to
retirement after completion of 58 years of age. An employee on retirement is
entitled to remuneration up to the date of leaving. This would constitute his/her
basic, HRA, reimbursement and annual payments due such as Medical and
LTA. The administration of this policy will vest with the Functional Director
and Director.
 Resignation:
The purpose of this policy is to define the actions to be taken once an
employee submits his/her resignation letter. A permanent employee
desirous of leaving the service may do so by giving one month’s notice in
writing in case of executives and three months in case of Senior Manager
and above and technical executive. No notice will be required in case of an
executive who is dismissed for misconduct or person still in probation or in
training period. An employee on resignation is entitled to remuneration up
to the date of leaving. An executive interview is conducted for executives
who resign from the company on their own accord. This is conducted to
receive suggestion from the separation employees for improving
employment conditions. The administration of this policy will vest with the
Department Head, Vice President and Head of the Human Resource
Department.
 Working Time:
The employee must have to come timely and employee has to follow the rules
made by the company and government. Employee not goes outside the plant or

site without the permission of his superior or authority. In the organization this
rules touch every person who work in the firm.
 Time keeping:
Shift timing: In the company has only one shift that is day shift and time is
9 a.m. to 8 p.m.
Break: : 10.00-to-10.10 a.m. tea breaks :
12.15-to-01.15 p.m. launch break
Wage and Salary Administration and
Package for Various Levels of Employees:-
Wage and salary administration refers to the establishment and implementation

of sound policies and practices of employee compensation. It includes salaries
analysis or relevant organizational problems, maintenance of wage structure,
establishing rules for administrating wages, wage payments, incentives, profit-
sharing wage changes etc.
The basic purpose of wage and salary administration is to establish and

maintain an equitable wage and salary structure. The wage and salary
administration is concerned with financial aspect of needs, motivation and
rewards.
A ‘Wage’ is the remuneration paid, for the service of labor in production,

periodically to an employee / worker. On the other hand, 'salary' normally
refers to the weekly or monthly rates paid to clerical, administrative and
professional employees.

Administration for every work consideration is required wages and salary

administration refers to the monetary compensation that an employee receives
for his works.
Here in Gujaratmitra, mainly there are three departments. They are

administration, editorial and factory staff. They give wages and salary to all
the employees of these three departments, which are quite satisfying. Here
employee gets salary as per his position and work done by him/her and also
gets salary for his extra work means to say overtime
6.FINANCE DEPARTMENT :-
Finance may be defined as the art and science of managing money. It can be
called heart for any organization. Financial management is concerned with the
efficient use of an important economic resource, namely, capital funds.
Two important functions of financial management are to procure finance for

business and to make effective use of it. In addition, decision about dividend
policy also comes within the scope of financial management. For procuring
finance, it is important to make an estimate of the actual requirements of
finance and to explore sources from where this finance can be raised. This may
be termed as planning for finance procurement. It must also be decided far

which activities will finance be needed and whether these are profitable
activities or not.
6.1 FUNCTION OF FINANCE DEPARTMENT :-
 Finance department can be called “Heart” for any organization.
 Finance department does the work of scheduling of the advertising.
 Billing department create the bill of the advertisement.
 Accounting department looks after the bookkeeping and maintains the accounts
of the organization.
 News print department looks after the issue of paper rolls to the production
department and maintains record of the waste and paper rolls.
 Recovery department looks after the recovery of the payment of the
advertisement.
6.2 STRUCTURE OF FINANCE DEPARTMENT :-
Director
General
Manager
Finance
Manager
Cash Purchase General Billing
Incharge Incharge Incharge Incharge
Assistant Assistant Assistant Assistant

6.3 RATIO ANALYSIS:-

Current Assate
Current Ratio =
Current Liabilities
Current assets = debtors + cash and bank + inventory + other current assets
= 20000000 + 25000000 + 10000000 + 15000000
= 70000000
Current liabilities = creditors + provision for taxation

= 10000000 + 5000000
= 15000000
70000000
Current ratio for the year of 2011-10 =
15000000
= 4.66:1
Current assets = debtors + cash and bank + inventory + other current assets
= 25000000 + 21000000 + 9000000 + 10000000
= 65000000
Current liabilities = creditors + provision for taxation
= 11000000 + 4000000
= 15000000
65000000
Current ratio for the year of 2010-09 =
15000000
= 4.33:1
We can analysis that according to the above ratio that current assets of year
2011-10 is more than previous year 2010-09 that is 4.66 is grater that 4.33
that’s mean current assets are larger than previous year.
Gross Profit
Gross Profit Ratio = × 100
Sales

Gross profit = 30000000

Sales = 270000000
30000000
Gross profit ratio = × 100
270000000
= 11.11%
Gross profit = 25000000

Sales = 210000000
25000000
Gross profit ratio = × 100
210000000
= 11.90%
The gross profit ratio of 2011-10 is 11.11% and previous year gross profit is
ratio is 11.90%, so that we can analysis that there is increase in gross profit
compare to last year. That shows good performance of company compare to
last year.
Net Profit
Net Profit Ratio = × 100
Sales
= 7.62%
Net profit = 18100000
Sales = 270000000
18100000
Net profit ratio = × 100
270000000
= 6.70%
Net profit = 16000000
Sales = 210000000
16000000
Net profit ratio = × 100
210000000

The net profit ratio of 2011-10 is 6.70% and previous year net profit is ratio is
7.62%, so that we can analysis that there is increase in net profit compare to
last year. That also shows good performance of company compare to last year
Sales
Fixed Assets Turnover Ratio =
Fixed Assets
Sales = 270000000 Fixed assets = 250000000
270000000
Fixed assets turnover ratio =
250000000
= 1.08
Sales = 22000000
Fixed assets =21000000
220000000
Fixed assets turnover ratio =
210000000
= 1.29
We can analysis that according to the above ratio that Fixed assets of year
2011-10 is less than previous year 2010-09 that is 1.08 is less than 1.29 that’s
mean sales are larger than previous year.
Sales
Total Assets Turnover Ratio =
Total Assets
Total assets = 370000000

Sales = 270000000
270000000
Total assets turnover ratio = = 0.73
370000000
Total assets = 361000000 Sales = 210000000

210000000
Total assets turnover ratio = = 0.58
361000000

We can analysis that according to the above ratio that total assets of year
2011-10 is more than previous year 2010-09 that is 0.73 is greater than 0.58
that’s mean sales are larger than previous year.
Current Assate−Inventory
Quick Ratio =
Current Liabilities
70000000−10000000
Quick ratio for the year of 2011-10 = =4
15000000
65000000−9000000
Quick ratio for the year of 2010-09 =
15000000
=3.73
We can analysis that according to the above ratio that Quick ratio of year
2011-10 is more than previous year 2010-09 that is 4 is greater than 3.73.
Current Assate
Current Assate to working capital Ratio =
Working Capital
70000000
For the year of 2011-10 =
55000000
=1.27
65000000
For the year of 2010-09 = =1.3
50000000
We can analysis that according to the above ratio that year 2011-10 is less
than previous year 2010-09 that is 1.27 is less than 1.3 that’s mean current
assets to working capital ratio are less than previous year.
Total Salse
Debtors Turnover Ratio =
Average Debtors
270000000
For the year of 2011-10 =
20000000
=13.5
365 Days
Collection Period =
Debtors turnover ratio
=27 Days

We can analysis that according to the above debtor’s turnover ratio that year
2011-10 is 13.5 and collection period is 27 days.
6.4 WORKING CAPITAL:-

Working capital is the difference between current assets and current liabilities.
Clearly, the safest position to be in is to have more assets than liabilities, and
the bigger the difference the better.
Current assets and current liabilities include three accounts which are of
special importance. These accounts represent the assets of the business where
managers have the most direct impact:
 Accounts receivables (current assets)

 Inventory (current assets), and
 Accounts payable (current liability)
The current portion of debt (payable within 12 months) is critical, because it

represents a short term claim to current assets and is often secured by long
term assets. Common types of short term debt are bank loans and lines or
credit.
An increase in working capital indicates that business has either increased
current assets (that is received cash, or other current assets) or has decreased
current liabilities, for example has paid off some short term creditors.
Factors determining Working Capital Requirement:-

 Size of business
 Stage of development
 Time of production
Working Capital Requirement of the year of 2010-11
Working Capital
Requirement of the year of
2010-11

(Rs. In Lacs)
Current 2010 2009
Assets -11 -10
Raw material 1600 1500
Inventory 100 90
Debtors 200 250
Cash 200 210
Other Current 150 100
Assets
Total 225 2150

0
Current
Liabilities
Creditors 100 110
Provision for 50 40
Taxation
Total 150 150
Total Working 2100 2000

Capital
Requirement
6.5 CAPITAL BUDGETING :-

Every organization has to make plans for expansion, diversification,
modernization, replacement of obsolete assets etc. on a regular basis. All the
plans require huge investments to be made. Spending money in the acquisition
of such permanent facilities is called “Capital Expenditure” and planning of
such expenditure is called “Capital Budgeting”.

Capital as a term refers to that part of man’s wealth which is used in production
further wealth which yields an income. Capital is a production means of
production. The term is generally used to mean capital goods such as plant and
machinery, tools, and accessories, stocks of raw materials, goods in process,
energy means etc.
Capital Budgeting may be defined as decision making process by which an

organization evaluates the major investment proposals keeping due
consideration for the
 Amount needed for investment
 Amount available for investment
 Amount that can be acquired from different sources
 The cost of raising funds
6.5.1 Future cash inflows.
These three steps- Forecasting expenditure, expenditure, estimating the
available funds and selection of projects- cover the whole process of capital
budgeting.
 Advantages of Capital Budgeting:

 Capital Budgeting decisions are normally not reversible as along with
these decisions organization must have made many
commitments for the future.
 A relatively high degree of risks is associated with these decisions.
 While finance is scarce in relation to its demand, investment decisions
involving huge amounts will really prove to be a complex task.
 The effects of capital budgeting extend into the future and influence
the organization’s profitability and its growth in the long run.
 In Gujaratmitra, at the time of purchasing new printing machines, they
also consider the above mentioned important things. They also prepare
budget before taking such decisions.

6.6 ANALYSIS OF FUND FLOW STATEMENT :-

“Fund Flow statement is prepared to indicate in summery form, changes
occurring in items of financial position between two different balance sheets
dates.”
The fund flow has a variety of meanings. However, for the purpose of fund
flow statements, the term ‘funds’ means ‘net working capital’ also known as
‘net current assets’. It is defined as the difference between current assets and
current liabilities. Thus FUNDS = CURRENT Assets – CURRENT
Liabilities.
6.6.1 Preparation of fund flow statement:-

order to prepare fund flow statement, it is necessary to find out various
sources and applications of funds.
Source of funds Application of the funds

Trading profit Trading Loss

Issue of shares Redemption in preference share
Issue of debentures Redemption of debenture
Long term borrowing Repayments of other long term
Sales of fixed assets loans
Non- trading income Purchase of fixed assets
Total Non- trading expenditure
Decrease in Working Capital Total
Total Increase in Working Capital
Total
6.7 BALANCE SHEET OF GUJARATMITRA PVT LTD. AS 31ST

MARCH OF 2010-11:-
(Rs. In Lacs)
Schedu 201 200
Particular le 0-11 9-10
Source of 1
Capital
1. Capital 2 200 150
0 0
2. Reserve & 3 650 600
Surplus

3. Loans
Secured 100 100

– Debenture 0 0
500
Unsecured –
Loan from
Directors
Relative
Total 365 360
0 0
Application of
Funds
1. Fixed Assets 4 250 220
0 0
2. Investment
500 700
Government
Security
3. Current Assets,
Loan & Advance
Inventory 100 90
Debtors 200 250
Cash& bank 200 210
Other Current 150 100
Assets
Loan & Advance 50 60
Less:-
Liabilities 100 110
(creditors)
Provision 50 40
550 560
4. Miscellaneous 100 140

Expenditure the
Extant not write-
offs
Total 365 360

0 0
According to above company’s balance sheet, we can analysis that there are
increasing in various sources founds and also increase in application fund.
There are lots of changes from last previous year. We can say that that is
increase in capital of capital of company and also increase of company’s
various assets that are include fixed assets, current assets and etc.
Schedule :- 1
Share Capital (lacks)
Authorized
Equity Share 2500
Capital of 100
each
Issued Surplus
Equity Share 2500
Capital of 100
each
Schedule :- 2
General Reserve 300
Capital Reserve 50
Profit & Loss 300

A/C
Schedule :- 3
Debentures 1000
Loan from
Relative
Schedule :- 4
Gross Dep.
Block
Goodwill 300
Furniture 500
Fix 500
Plant & 1000
Machinery
Factory 500 300
2800 300 2500
6.7.2 PROFIT & LOSS A/C OF GUJARATMITRA PVT. LTD. AS

ON 31ST MARCH OF 2010-11 :-
Description Value
(Rs. In Lacs)
Net Sales 2700
Other Income 300
Total Income 3000
Expenditure
Staff Cost 150
Other Expenditure 450

Depreciation 100
Cost of Raw Material Consumed / Purchases 1600
Cost of Bullion 75
Increase / Decrease in Stock in Trade 100
Interest 210
Exceptional Item 15
Profit (+) / Loss (-) from ordinary Activities 300
before Tax
Tax 119
Net Profit (+) / Loss (-) from ordinary Activities 181
After Tax
According to the above profit and loss account of the company we can analysis
that there are increases in profit compare to previous year.
6.8 ACCOUNTING POLICIES :-

The accounting policies refer to the specific principles and the methods of
applying those principles adopted by the enterprise in the preparation and
presentation of financial statements. There is no single list of accounting
policies which are applicable to all circumstances. The management has to
select the appropriate accounting policies looking to the specific circumstances
of their own enterprise.
The following are the example of the areas in which different accounting
policies may be adopted by different enterprises:
o Methods of depreciation, depletion and amortization.
o Treatment of foreign currency items.
o Conversion of inventories.
o Treatment of goodwill.
o Valuation of investments.
o Treatment of retirement benefits.
o Recognition of profit on long-term contracts.
o Valuation of fixed assets.

 Treatment of contingent liabilities.
The above list is not exhaustive but illustrative.

The primary consideration in the selection of accounting policies by any
company is that the financial statement and presented on the basis of such
accounting policies should represent a true and fair view of the state of affairs
of the enterprise as at the balance sheet date.
In Gujaratmitra, The financial statements have been prepared on the Accrual

basis of accounting, under the historical cost convention, except for revaluation
of certain fixed assets, and in accordance with the Companies Act, 1956 and
the applicable accounting standards issued by the Institute of Chartered
Accountants of India.
Contingent liabilities are disclosed by way of notes on Balance Sheet and are
not provided for in the accounts.
Long term investments are stated at cost. Current investments are stated at
lower of cost and net realizable value.
6.8 SWOT ANALYSIS
6.8.1 Strengths:-
 Gujaratmitra is making enormous profit year continuously and has earned

very good reputation in the market, which is good for company’s long
time survival.
 Gujaratmitra has never faced any legal obstruction because of the care
they have taken towards. Environment and surrounding others.
Gujaratmitra has paid taxes regularly. So government never interface in
Gujaratmitra function.

 Gujaratmitra has received awards in the field of production, surrounding

and record keeping of papers etc. This shows quality policy and
environment policy.
 The all employees of Gujaratmitra are well satisfied with the

compensation, incentives and facilities given because it is higher than
many other company so there are no bargaining, no strike etc. and peace
among employees and management is well established.
 Gujaratmitra has fully computerized system for Records that provides

easy function of documents in each department and it saves the time
and provides necessary as proof of the Government in the time of legal
obstruction.
 Gujaratmitra’s employees are Skilled and Experienced they are given

such work on the basis of their skill, knowledge and ability, first they
put on a probation and if they satisfactory pass out, they permanently
employed.
 Gujaratmitra has it’s many branch office in India and it’s distribution
channel is large so it receiving the more orders and distribution
newspaper is facilitated and thus sales are maximum.
6.8.2 Weaknesses:
 Gujaratmitra’s working Procedures allows lots of documentation, which
slow down the work process of the organization.
 In Gujaratmitra, because of Job security and safety employees tend to be

motivated and demoralized which slow down the work. They are not
working willingly, they are not devoted to the work, so quality of work
is not Possible.
 Divya bhaskar, Gujarat samachar give a monthly Guarenteed gift to their

subscriber, while Gujaratmitra have no scheme to attract a new
subscriber.
 Due to high expenses in salaries, maintenance and Raw material, the

Profit is less.
 Advance merit and Promotion are not given according to the performance
of the employees it is given according to the recruitment and promotion
guidelines. So dissatisfaction among some of the employees is found. The
older person does not want to work under youngsters so they tend to
leave the job.

6.8.3 Opportunities:
 Last five year ago they have grabbed an opportunity for opening a new
office at Mumbai (central) and New Delhi, which have expand their
Market and with that their sales also Increase.
 Gujaratmitra has set up Plants for other Plant for TOSHIBA, FAST – 300,
etc. to move towards dynamic growth of the company.
 Gujaratmitra has not a large distribution channel like as Divya Bhaskar,

Gujarat samachar. So in many states the people are not aware of the
gujarati news paper ‘GUJARATMITRA’ due to they can’t increase their
sales so it is take an opportunity to increase a Distribution channel and
increase a more sales in other states.
7 BIBLIOGRAPHY
www.gujaratmitra.in
http://gujaratmitra.in/web/
http://www.gujaratmitra.in/web/GujaratmitraWallpapers/tabid/246/Default.asp
x
http://www.samachar.com/epaper/epaper.php?id=66

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Gujaratmitra Pvt.

In Partial Fulfillmen Of The

Smt. Z .S. Patel College of Management and Technology

Smt. Z .S. Patel College of Management and Technology

 Mr. KISHOR KHASIYA for the permission of undertaking

 Mr. KISHAN TIVARI (production), MISS ANISHA

 Mr. Anand to one and all who have directly or indirectly

Smt. Z .S. Patel College of Management and Technology

I will also like to Thanks of

 Ruchir Reshamwala(Managing Director)

 Jayesh Patel (Administrative Officer)

Smt. Z .S. Patel College of Management and Technology

“Practice makes man perfect.”

Smt. Z .S. Patel College of Management and Technology

1.1 WHAT IS A NEWSPAPER? ........................................................................................... 11

1.2 HISTORY OF NEWSPAPER :- ...................................................................................... 11

1.3 PRINT MEDIA ................................................................................................................ 12

1.4 NEW AGENCIES:- ......................................................................................................... 12

1.5 CLASSIFICATION OF NEWSPAPERS:-...................................................................... 14

1.5.1 FREQUENCY OF PUBLICATION :- ..................................................................... 14

1.5.2 SIZE :- ....................................................................................................................... 14

1.6 NEWS PAPER READERS:- ........................................................................................... 14

1.7 MEASURING THE NEWSPAPER AUDIENCE:- ........................................................ 15

CHAPTER 2 COMPANY PROFILE ........................................................................................ 16

2.1 INTRODUCTION OF THE COMPANY:- ..................................................................... 16

2.2 INTRODUCTION OF THE COMPANY OF INDIA LEVEL:- .................................... 17

2.3 ABOUT ‘GUJARATMITRA’ :-...................................................................................... 18

2.4 HISTORY OF GUJARATMITRA PRESS:- ................................................................... 18

2.5 THE JOURNEY OF GUJARATMITRA (CHRONOLOGY) :- ..................................... 20

2.6 DETAILS OF PROMOTERS AND OWNERS :- ........................................................... 21

2.7 ORGANIZER STRUCTURE OF GUJARATMITRA PRESS:- ..................................... 22

2.7 FUTURE PLANS & OBJECTIVES OF GUJARAT MITRA PRESS :- ........................ 23

CHAPTER 3 MARKETING DEPATMENT ............................................................................ 24

3.1 STRUCTURE OF MARKETING DEPARTMENT:- ..................................................... 24

3.2 INTRODUCTION :- ........................................................................................................ 24

3.3 MARKETING CONCEPT :- ........................................................................................... 26

3.3.1 SALES FORCE TRAINING :- ................................................................................. 26

3.3.2 SYSTEM APPROACHING CUSTOMER :- ........................................................... 27

3.3.3 AREA :- .................................................................................................................... 27

Smt. Z .S. Patel College of Management and Technology

3.4 FOLLOW UP SYSTEM :-............................................................................................... 27

3.5 PACKAGING & LABELING :- ..................................................................................... 27

3.5.2 LABELING:- ............................................................................................................ 28

3.6 PRODUCT OF THE COMPANY(PRODUCT MIX) :- ................................................. 29

3.6.1 PRODUCT :- ............................................................................................................ 29

3.7 MARKETING MIX BY THE GUJARATMITRA PRESS:- .......................................... 29

3.7.1 DIFFERENT TYPES OF MAGAZINES:- ............................................................... 30

3.8 PRICE OF THE COMPANY(PRODUCT MIX) :- ......................................................... 32

3.8.1 PRICING POLICY:- ................................................................................................. 33

3.8.1.1 PRICE DIFFERENTIATION WITH OTHER COMPETITORS OF

3.8.2 PLACE OF THE COMPANY(PRODUCT MIX) :- ............................................... 35

3.9 PLACE DIFFERENTIATION WITH OTHER COMPETITORS OF GUJARATMITRA

3.10 PROMOTION OF THE COMPANY(PRODUCT MIX) :- .......................................... 36

3.11 PROMOTIONAL ACTIVITY IN THE GUJARATMITRA PRESS :- ........................ 36

3.12 ADVERTISEMENT RATES OF GUJARATMITRA :- ............................................... 38

3.13 CHANNELS OF DISTRIBUTION:- ............................................................................. 39

IT MEANS COMPANY SELLS DIRECTLY TO READER. IT IS MAINLY FOR MAGAZINES.

3.14 MARKETING & SALES DEPARTMENT AT A GLANCE:-.................................. 42

3.15 MARKETING STRATEGY:- ....................................................................................... 42

3.16 CUSTOMER SEGMENTATION :- .............................................................................. 42

3.16.1 AGE WISE CLASSIFICATION :- ......................................................................... 43

3.16.2 EDUCATION WISE CLASSIFICATION ............................................................. 44

3.16.3 GENDER WISE CLASSIFICATION: ................................................................... 45