Questionnaire results and conclusions

1. Do you think this slogan is appropriate and links to what I am selling? Why?
 Because it shows the main message
 It goes well with the advert
 It’s right to the point
 It shows what the campaign is selling
 It’s simple
 It fits with the adverts

Yes: 15 No: 0

Since 100% of my audience said yes to my slogan I will not be changing my slogan.

2. Do you think my colour scheme is appropriate?

 Yes because it fits the logo
 Yes because it is the same colour as logo
 Yes as it connotes St Rocco’s

Yes: 15 No: 0

Since 100% of my audience said that my colour scheme was appropriate as it links to
the logo I will not be changing my colour scheme.

3. Do you think the photos I am going to take will appeal to the audience? Why?
 Yes as it is winter style clothing
 Yes as all in a different background
Yes: 15 No: 0

Since 100% of my audience agree that my photos will appeal to the audience I will
not be changing my photos.

4. Do you think my launch date is appropriate? Why?

Yes: 14 No: 1
 No because they wasn’t sure
 Yes because it’s the start of winter
 Since majority of my audience agree that my launch date is appropriate I will not be
changing my launch date.

5. Do you think my campaign message will appeal to the target audience? Why?

 Yes as it is ideal for the charity campaign

 Yes because you explain well that you can get good clothing for cheap

Yes: 15 No:0
Since 15/15 of my audience agree that my campaign message appeals to my target
audience I will not be changing my campaign message.

6. Do you think the target audience I have chosen is appropriate?

 Yes because this is the age that people start going to charity shops
 Yes as it has a good wide range of audience

Yes: 15 No: 0
Since 100% of my audience think that my target audience is appropriate I will not be
changing my target audience.