TABLE OF CONTENTS

C. NO TOPIC P. NO
EXECUTIVE SUMMARY 08-08
INTRODUCTION
1.1. INCEPTION OF RETAIL BUSINESS
1.2. RETAIL SECTOR
1.3. MALL SCENARIO
1.4. THE IMPACT OF RETAILING ON THE ECONOMY
01 09-16
1.5. THE RELATIONSHIPS AMONG RETAILERS AND THEIR
SUPPLIERS
1.6. THE IMPORTANCE OF DEVELOPING AND APPLYING A
RETAIL STRATEGY
1.7. TRENDS IN PRESENT RETAIL MARKET
THEORITICAL ASPECT
2.1. WHY IS RETAILING IMPORTANT?
2.2. RETAIL: PROCESS FLOW
2.3. TYPES OF RETAIL
2.4. CHALLENGES IN RETAIL
02 2.5. CHARACTERISTICS OF RETAILING 17-30
2.6. FUNCTIONS OF RETAILING
2.7. ACTIVITIES PERFORMED BY RETAILERS
2.8. CLASSIFICATION OF RETAIL UNITS
2.9. TECHNOLOGY IN RETAIL:
2.10. SUPPLY CHAIN STRATEGIES IN RETAIL
PROJECT DETAILS
3.1 TITLE OF THE PROJECT
3.2 OBJECTIVES OF THE STUDY
03 3.3 IMPORTANCE OF THE STUDY 31-34
3.4 NEED FOR THE STUDY
3.5 SCOPE OF THE STUDY
3.6 STATEMENT OF THE PROBLEM
04 LITERATURE REVIEW 35-38
05 RESEARCH METHODOLOGY 39-41
06 RETAILING IN INDIA 42-49
6.1. ORIGIN IN INDIA
6.2. EMERGENCE OF ORGANIZED RETAILING
6.3. CURRENT SCENARIO

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 6.4. DRIVERS OF CHANGE IN RETAILING
6.5. MAJOR RETAILER SPACE HOLDERS IN INDIA
6.6. RETAIL VIABILITY
SHOPPING MALLS IN DELHI/NCR (INDIA)
7.1. INTRODUCTION
07 50-62
7.2. SHOPPING MALLS SCENARIO IN NCR
7.3. COMPARATIVE STUDY OF FIVE MALLS
08 DATA ANANLYSIS AND INTERPRETATION 63-71
09 FINDINGS 72-76
10 SUGGESTIONS AND RECOMMENDATIONS 77-82
11 CONCLUSION 83-89
12.1. LIMITATIONS OF STUDY
12 90-91
12.2. SCOPE FOR FURTHER RESEARCH
ANNEXURE
13  REFERENCES 92-96
 QUESTIONNAIRE

LIST OF TABLES
SL TABLES P. NO
01 REPOSITIONING STRATEGIES FOR MALLS 37
02 RETAILING IN INDIA 43
03 ORIGIN IN INDIA 44
04 RETAIL VIABILITY 49
05 HOW MUCH YOU SPEND ON AN AVERAGE ON YOU’RE 69
PER VISIT TO SHOPPING MALL?
06 WHAT IS THE FREQUENCY OF YOUR VISIT TO THE 69
SHOPPING MALLS?
07 PLEASE RATE THE PURPOSE OF YOUR VISIT TO THE 70
SHOPPING MALLS?
08 PLEASE RATE THE FOLLOWING SHOPPING MALLS, 70
WHICH YOU PREFER THE MOST?
09 PLEASE SPECIFY THE REASONS FOR THE PREFERENCE 71
ON THE SCALE OF 1 TO 7

LIST OF CHARTS
SL CHARTS P. NO
01 AGE GROUP 68
02 OCCUPATION 68
03 WHAT IS THE ANNUAL HOUSEHOLD INCOME OF YOUR 68
FAMILY?
04 HOW MUCH YOU SPEND ON AN AVERAGE ON YOU’RE PER 69
VISIT TO SHOPPING MALL?

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05 WHAT IS THE FREQUENCY OF YOUR VISIT TO THE 69
SHOPPING MALLS?
06 PLEASE RATE THE PURPOSE OF YOUR VISIT TO THE 70
SHOPPING MALLS? (1 BEING MOST THE MOST IMPORTANT
AND 6 BEING LEAST IMPORTANT)
PLEASE RATE THE FOLLOWING SHOPPING MALLS, WHICH 70
07
YOU PREFER THE MOST?
08 PLEASE SPECIFY THE REASONS FOR THE PREFERENCE ON 71
THE SCALE OF 1 TO 7 (1 BEING THE MOST IMPORTANT AND
7 BEING THE LEAST IMPORTANT)

LIST OF FIGURES
SL FIGURES P. NO
01 RETAIL: PROCESS FLOW 19
02 OPERATION SUPPORT SYSTEMS 29
03 ANSAL PLAZA 55
04 SAHARA MALL 56
05 SHIPRA MALL 59
06 CENTRE STAGE MALL 61
07 MEASUREMENT MODEL 65
08 STRUCTURAL MODEL 66