Assignment front sheet

Qualification Unit number and title

Pearson BTEC Level 4 HNC Creative Media

Unit 1: Contextual Studies
Production

Student name Assessor name

FAUSTINA STARRETT

Date issued Completion date Submitted on

Monday 24th APRIL 2017 Monday 8th MAY 2017

Produce A 250 word rationale on your special subject for investigation

justifying relevant reception analysis approaches to content and
audience your product appeals to and why.

Write an illustrated essay or provide a formal PowerPoint / Prezi with

Assignment title video and related content including the conventions and referencing
systems cited in the unit specification.

(1000,1200words)

In this assessment you will have the

Learning outcome Task Evidence
LO AC opportunity to present evidence that
(LO) no. (Page no)
shows you are able to:

Analyse the reception of creative media

2.1 products
LO 2 Understand creative
media products in the
1, 2
5
context of their reception

3.1 Present research on the production and

Be able to present reception of creative media products
research on the clearly 1, 2
production and reception
LO 3 of creative mediaproducts Correctly follow relevant conventions for
3.2
following relevant presenting research outcomes.
conventions.

1
Learner declaration

I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.

Student signature: Date:

2
 In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following
MERIT and DISTINCTION grades

Grade Descriptor Indicative characteristic/s Contextualisation

To achieve M2 you must provide ‘A 250 clearly worded rationale on a

creative media product or products you intend to research further from
M2 Select / design and
films; television; books; newspapers or other justifying relevant reception
apply appropriate methods
The selection of methods and analysis approaches to content and audience to explain and analyse the
/ techniques
techniques/sources has been justified. particular audiences your product appeals to and why.
Present your completed research findings by linking both content and
audience theories to a studied critical reading of selected texts chosen as
your special subject for investigation in a medium of your choice.
D2 Take responsibility for To achieve D2 you will show substantial investigation has been
managing and organising Substantial activities, projects or demonstrated in analyzing the creative media products in the context of
activities investigations have been managed and their reception. The completed research findings should effectively link
organised. both content and audience theories to a studied critical reading of
selected texts chosen as your special subject for investigation in a
medium of your choice.

Please note that for unit assignments assessors should use these or other exemplar indicative characteristics for the individual grade
descriptors from Annexe C of the HN specification or any other relevant indicative characteristics for the particular assignment. The
indicative characteristic should then be contextualised. Only one indicative characteristic per grade descriptor, M2, D2, is required.

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Assignment brief

Unit number and title Unit 1: Contextual Studies

Qualification Pearson BTEC Level 4 HNC in Creative Media Production

Start date Monday 15th May 2017

Deadline/Hand-in Monday 5th June 2017

Assessor FAUSTINA STARRETT

Produce A 250 word rationale on your special subject for investigation

justifying relevant reception analysis approaches to content and audience
your product appeals to and why.

Write an illustrated essay or provide a formal PowerPoint / Prezi with

Assignment title video and related content including the conventions and referencing
systems cited in the unit specification.

(1000,1200words)

Purpose of this assignment

This unit aims to develop learners’ understanding of theoretical approaches to media production

In order to inform their own practice and set it within a wider context.

Scenario
As a BFI researcher you are required to undertake a special subject for investigation in a medium of your
choice. Your brief is to research creative media products in the context of their reception: including
films; television programmes; newspapers, magazines, books; interactive media and cross-platform. You
may narrow the focus to one product or genre providing it allows you to fully realise the scope of the
investigation. A 250 word rationale on a creative media product or products you intend to research
further from films; television; books; newspapers or other justifying relevant reception analysis
approaches to content and audience to explain and analyse the particular audiences your product appeals
to and why.

Your research should include an applied understanding of theoretical approaches to content including
representation, genre and narrative theory and audience theories including uses and gratifications,
active or passive, fan culture, ethnography and effects debates that you can use to interpret and
analyse findings. Present your research findings by linking both content and audience theories to a
studied critical reading of selected texts chosen as your special subject for investigation in a medium of
your choice.

More details provided below.

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Tasks: (LO 2: 1. 3.1, 3.2 and M2, D2)

For this assignment you are required to undertake research for a special subject for investigation in a
medium of your choice. Your brief is to research creative media products in the context of their
reception: including films; television programmes; newspapers, magazines, books; interactive media
and cross-platform. You may narrow the focus to one product or genre providing it allows you to fully
realise the scope of the investigation. Your research should include an applied understanding of
theoretical approaches to content including representation, genre and narrative theory and audience
theories including uses and gratifications, active or passive, fan culture, ethnography and effects
debates that you can use to interpret and analyse findings. Present your research findings by linking
both content and audience theories to a studied critical interpretation of selected texts chosen as your
special subject for investigation in a medium of your choice. The theories should be addressed fully in
the project work undertaken.

Task 1

‘A 250 word rationale’ on a creative media product or products you intend to research further from films;
television; books; newspapers or other justifying relevant reception analysis approaches to content and
audience to explain and analyse the particular audiences your product appeals to and why.

Present ‘A 250 word rationale’ on a creative media product or products you intend to research further
from films; television; books; newspapers or other, justifying relevant reception analysis approaches to
content and audience and explaining how you will illustrate the particular audiences your product
appeals to and why.

(250words)

Task 2.

Present your research findings by linking both content and audience theories to a studied critical
reading of selected texts chosen as your special subject for investigation in a medium of your choice.
You may use an illustrated essay or formal presentation with video and related content with reference
to the conventions and referencing systems cited in the unit specification.

Write an illustrated essay or provide a formal PowerPoint / Prezi with video and related content
including the conventions and referencing systems cited in the unit specification.

(1000,1200words)

5
 Evidence Evidence
Summary of evidence required by student
checklist presented

Present ‘A 250 word rationale’ on a creative media product or products you

intend to research further from films; television; books; newspapers or
other, justifying relevant reception analysis approaches to content and
audience and explaining how you will illustrate the particular audiences your
Task 1
product appeals to and why.
(250words)

Write an illustrated essay or provide a formal PowerPoint / Prezi with video

and related content including the conventions and referencing systems cited
in the unit specification.
Task 2
(1000,1200words)

Sources of information:
Guidance
Links
This unit links with the following units in the Edexcel BTEC HNC in Creative Media
Production: • Unit 11: Film Studies – You may cross reference relevant evidence
Your Essential Sources and Casework for this unit are provided in Moodle:
http://moodle.nwrc.ac.uk/course/view.php?id=2380
Please open attached references and reading for Topic 1 – Assignment 2

 AUDIENCE THEORIES 2013 PowerPoint presentation

 HNCMP1-RESEARCH TECHNIQUES FOR THE MEDIA INDUSTRIES Word document

Screening 'The Wave'

 Audience Theories Casework - Screenings 2013 - 1. The Wave. PowerPoint presentation

The Wave - Film Review 2012 file

Audience Theories 2 - 'Triumph of the Will'.

Screening 2 - 'Triumph of the Will'. PowerPoint presentation

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AudAudience Theories - Screening 3 - 'The War of the Worlds'.
Audience Theories Casework - 'The War of the Worlds' PowerPoint presentation
Websites
www.filmeducation.org/resources/secondary/metropolis/
www.bfi.org.uk/genre-timelines/
www.screenonline /genres/narratives/codes-and-conventions/
There are also books in the college library for reference material
Nelmes, Jull An Introduction to Film Studies.
Noriega, Chon A. Visible nations; Latin American cinema and video

5Altman, Rick Film/Genre.

8Grant, Barry Keith Film genre: from iconography to ideology.

9Klinger, Barbara
Beyond the multiplex; cinema, new technologies, and the home

Hill, John
Cinema in Northern Ireland: film, culture politics.

Film, form, & culture.

Kolker,Robert Philip

Willemen, Paul Theorising national cinema.

Vitali, Valentina
Kolker, Robert Film, Form, & Culture

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Achievement Summary

Pearson BTEC Level 4 HNC

Qualification Diploma in Creative Media Assessor Faustina Starrett
Production name

Unit Number and Unit 1: Contextual Studies Student name

title

Criteria To achieve the criteria the evidence must show that the Achieved?
Reference student is able to: (Tick)
LO 2 Understand creative media products in the context of their
reception

2.1 Analyse the reception of creative media products

LO 3
Be able to present research on the production and reception of
creative media products following relevant conventions.

3.1 Present research on the production and reception of creative

media products clearly

3.2
Correctly follow relevant conventions for presenting research
outcomes.

Higher Grade achievements (where applicable)

Grade descriptor Achieved? Grade descriptor Achieved?

(Tick) (Tick)

M2 Select / design and apply D2 Take responsibility for

appropriate methods / techniques managing and organising
activities

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Assignment Feedback

Formative Feedback: Assessor to Student

Action Plan

Summative feedback

Feedback: Student to Assessor

Assessor Signature Date

Student Signature Date