Lisa Hipelius

(815) 274-0008 | lisa.hipelius@gmail.com

Brands Represented: Jim Beam Black | Maker’s Mark | Pinnacle Vodka | Axe | HBO | Illinois Lottery

Marketing and Advertising Experience

Geometry Global (WPP Network) | Assistant Account Executive June 2016 – Current
• Proficient in account management prowess. Actively works to build and sustain positive client relationships through active
listening, attention to detail, timeline tracking and providing weekly, multi-project status updates
• Ideates and develops experiential and shopper marketing programming for Beam Suntory Inc. in projects valued at $6MM
• Demonstrates strong ability to manage cross-functional agency teams including creative, project management, production and
studio disciplines to develop creative experiences and campaign collateral. Champions agency process for flawless execution
• Launches in-store National Sampling Programs for adult beverage brands. Collaborates with creative team in a variety of capacities
including conducting a photo shoot that seamlessly aligned to brand’s 2018 commercial marketing campaign
• Manages all vendor relationships and responsible for contract negotiations with all vendors. Liaises between vendors and finance
team in financial tracking – Built a budgeting system to provide real time financial reconciliations
• Supports new business team through research, thought leadership and innovative pitch theater that has led to new business wins
• Utilizes strong written and verbal skills to communicate complex information effectively including project and program recaps
• Mobilizes staff and client counterparts across 22 markets by providing program onboarding, activation materials and live training
• Frequently researches target trends to engage nonprofit partnerships for brand programming in pursuit of social good

Geometry Global (WPP Network) | Intern in Account Management / Experiential Marketing June 2015 – August 2015
• Supported members of the account team on various client programs such as: media events, mobile marketing tours, sweepstakes,
contests and fairs, festivals and lifestyle events
• Completed research decks for a variety of needs, such as market research, competitive analysis, industry nuances and more
®
• Planned and coordinated AXE College Program at ten universities in four markets, overseeing all program details to facilitate
campus presence / sponsorship
• Collaborated with team to conceptualize full IMC plan for a potential grocery store client targeting millennials. Awarded first place
recognition in intern new business pitch presentation competition

GMR Marketing | HBO Campus Agent January 2013 – December 2014
• Organized, promoted and facilitated monthly on-campus events to increase brand awareness and support overall viewing of HBO
programming, resulting in several award recognitions for event creativity, including Campus Agent of the Month
• Hosted largest HBO College pre-screening event for Game of Thrones with more than 1,300 students in attendance
• Casted models to produce an HBO GO campaign photo shoot to generate marketing materials used at universities across the U.S.

Houseparty App Startup | Intern January 2016 – May 2016
● Executed campus-wide events to introduce college students to tech startup, Houseparty, culminating in 800+ downloads and over
2,000 impressions
● Interviewed by HerCampus publication to broadcast campus event content and maximize reach via digital and social spaces

Crossroads Handcrafts of the World Nonprofit | Social Media Manager on Board of Directors January 2015 – May 2016
• Developed and introduced an updated marketing mix plan including Instagram, Facebook and MailChimp email strategies to
increase awareness and strengthen the brand’s online presence
• Implemented Facebook Ads Manager boosted posts, resulting in significant engagement increase and increase in ‘likes’ by 34%

Social Media and Tech Skills
• Proficient in Microsoft Office and Google Analytics
• Weaves client’s marketing objectives into brand stories via Facebook, Twitter, Instagram, Snapchat and Pinterest

Passion Project
• Leads mission teams on annual service trips to Nairobi, Kenya. Encourages and assists entrepreneurs in small business endeavors

Education
Illinois State University | College of Business May 2016
Bachelor of Science in Integrated Marketing Communications
• Minor in Family and Consumer Sciences (Apparel Merchandising Focus)
• Studied Italian Culture and Art History in Orvieto, Italy