Social Convergence- Driving Social Transformation through

partnerships
www.socialconvergence.org

Contact : Subrahmanyam Ivatury (suby.i@socialconvergence.co.in)

This report is solely for the use of Social Convergence client and Social Convergence personnel. No part of it may be circulated, quoted, or
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reproduced for distribution outside the client organization without prior written approval from Social Convergence Team.
 Social Convergence- Driving Social Transformation through
partnerships

“I must have the courage to believe that the world I have dreamed, will one day be made, will manifest and that,
what I do as an individual, makes a difference”

This report is solely for the use of Social Convergence client and Social Convergence personnel. No part of it
may be circulated, quoted, or reproduced for distribution outside the client organization without prior
written approval from Social Convergence Team. 2
India performs poorly in comparison to other nations on a number of crucial
development parameters

India’s performance across key global

development parameters.
•We are 131 rank in the
• India is ranked at 105
human development
in the education for all
indicator list.
index. Education Human
1 2
Development

• India has 269.3 •Transparency

Million people living
Poverty Corruption 3 international ranks India
6
below the poverty at 94 on the corruption
line. perception index

Health Gender Inequality

5 4
• India is ranked 136 • India is ranked 132
out 186 countries on out of 187 countries
the global health in gender equality
index index.

In most of these indicators our neighbours are Afghanistan, Syria, Libya and Sub
Saharan Africa 3
There is a tremendous growth in philanthropy over the last few years to address
some of these challenges

Key indicators of increasing philanthropic activity in India Key areas of intervention of various philanthropic
since 2006. activities.

Education & Skill

Corporate Giving
Approaching Close Development
USD 2 Billion in
2012

Top 20
Healthcare

Impact Areas for Intervention

50% increase
Billionaires have
in private
pledged
charitable
significant
funding since Social Infrastructure
money to
2006
charity

Environment
Government Management
has mandated
Over 3.3 Million
2% of corporate
NGO’s are
profits be
channeled to
active in India Technology
CSR. Interventions

According to Forbes top 100 companies by revenue will

spend 5611 cr compared to 1765 cr. Entrepreneurship &
According to the ministry of corporate affairs 15,000 to Market Access
20,000 crores will come into CSR pool and 9000 -10000
companies are expected to participate
The issues are innumerable and there are a number of organizations working towards
addressing these issues- admirably. 4
Despite these innumerable efforts of CSR orgs and NGO many a times sustained
impact is not visible on the ground
Challenges with current CSR Interventions
1 2
Lack of Senior Management Commitment
• Most Corporate CSR Interventions are today driven as
funding programs.
• Senior management of the organization is not involved in
actively setting a direction that is aligned with the social
objectives the organization would like to achieve.
• Senior Management is involved only in reviews and the
CSR programs are not being used as channels for talent
development or grooming next line managers.
Current
Challenges
3 Lack of Accountability, Monitoring &
Measurement
• Most corporate houses today don’t have the right kind of
measurement and monitoring mechanisms to hold NGO’s
and partners accountable against the promised agenda’s.
• At most times there is a complete lack of accountability in
the way CSR programs are run within corporate houses.
• In most scenarios there is a complete lack of systems to
drive traceability of how funds dispersed. It is hard to know
if funds have been effectively and efficiently utilized to
achieve broad social objectives.
Shortage of Resources
• Most CSR initiatives result in stand alone programs being
driven by partner NGO’s.
• Not enough focus on base lining current state and
measuring impact.
• Many a time NGO struggle to achieve their objectives
because they don’t have sufficient capable manpower.
• NGO’s also struggle with capacity and capability to
program manage and execute engagements at scale.
Sporadic Programs with Few 4
Sustained Efforts
• Most programs driven by corporate houses are
sporadic in nature.
• The programs are selected based on causes that are
close to the heart of key stakeholders within the
organization and not necessarily what is required to
drive effective change in a region.
• Sporadic programs result in short results but the lack
of sustained efforts results in complete lack of tangible
impact on the ground.
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There is a mismatch between reality and what Corporates / CSR organizations
think that is needed on the ground

The GVK Group which built the

Bengaluru International Airport thinks
they held Health camps, Book drive

But Villagers say “Nothing has

changed for us. We need roads,
hospitals, health, education.”

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We are a not-for-profit consulting organization working for social impact

Corporates Citizens

Online and mobile technologies for

Area Transformation Program interactions between citizens and
Employee Engagement Program NGO and others
CSR Advisory Services

NGO’s/ Markets
Social Entreprenuers
Using technologies to create market
Operations in a box linkages to artisans and other
producers

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 Our offering to Corporates

Area Transformation Program

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Theory of dependent change- why there is a need to fundamentally re-look at
how CSR initiatives are driven

Theory of Dependent Change

Key Variable that need to be impacted to drive social
transformation in any targeted area
•In any target area one cannot hope to make
tangible change by just impacting one or few
Theory Explained
of the variables of change. All key variable
have to be impacted to drive visible change.

•It means that stand lone or sporadic CSR

What does it Imply? initiatives focused on specific areas are not
likely to yield visible results.

•There is a need for focused & sustained CSR

How does it Impact CSR
Efforts? efforts aimed at specific target geographies
that will help drive visible social
transformation.

•Drive social transformation through end to

Proposed Solution end program management of collaborative
change interventions focused on area
•Ex. You cannot have employment without skill transformation.
development. You can’t hope to have health •Visible and Rapid Social Transformation in
without right sanitation or environment area of intervention.
management. All these are not sustainable Expected Impact
•Measurable Outcomes with replicable model
without good governance. for change.

NGO / Social entrepreneurs and civil society developed horizontal competencies . Time to bring
that competencies into geographies to show social impact
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Area Transformation Program is about bringing strong domain expertise (education
, health…) into a target geography to drive social impact

Partners in Transformation NGO’s/

Corporates Change
Agents

Area Transformation Prgm

Social Infrastructure
Environment
Community Health Government
Management

Education Market Access

Impact Areas Changed State
Current State

• Broken Physical • Required Physical

Infrastructure Technology Infrastructure
Governances
• Limited Business Interventions • Thriving Business
Environment Environment
• Low/ Nil Technology Entrepreneurship
• Technology
Infrastructure Infrastructure
• Numerous Social • Social Harmony
Challenges

Program Rural
Collaboration Best practices Management leadership
Networks engagement
Role of Social Convergence
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Social Convergence will bring in the horizontal expertise developed by NGO into
a geography to create all round impact

A Why is there are need for an entity like us? B What we intend to do?

Need to Develop CSR Strategy for Corporates – We intend to align CSR efforts of corporates to
achieve tangible change in target areas( villages/
Need to Drive Focused Change Efforts in Defined Regions taluk’s/ towns etc.) Capable of
delivering
– We intend to map eco-system gaps within the transformational
Need to Align Corporate Direction to Impact Areas
target geography and address the same. impact needed for
the target
Need to Bring Collaborative Partners for Social Impact – We intend to address these gaps by bringing the geography
right partners ( NGOs/ Social Entrepreneurs)
Need for End-to –End Program Management

C Our Approach
Partner Types
Gap Analysis Intervention Measurement
NGO’s
– Social Convergence Designs the
Continuously measure the effectiveness of
Conduct a need analysis survey to assess

Program
Program Manage Initiative till definition of
Identify Target Area for Intervention

Define Relevant intervention programs after

Management by Social Entrepreneurs
Intervention Needed in
Social Convergence conducting a need assessment survey.
on the ground programs.

Target Area
Team
gaps in eco-system.

Private Enterprise – The right partners are then brought

success is achieved

Education into to execute the intervention

Government programs which is in turn program
Health
managed by Social Convergence.
Domain
Governance Intervention by World Bodies
– These programs and measured and
Relevant Partners
Entrepreneurship etc. feedback fed into the system to drive
Volunteers
sustainable change in target area

The objective of social convergence as an entity will be to minimize fragmentation of efforts and
arrive at replicable model to drive social impact in target areas. 11
Focus on strong methodologies both on rural up and corporate down to create
social impact

Area Transformation Program

Partners
 Work with proven
methodologies in
Corporates Brought Participatory Rural
together by Appraisal etc
Social  Create strong
NGO’s/ Change Convergence ownership among rural
Agents leadership
 Program and project
methodologies for
execution and
Community China Stage 2 Stage 3 Stage 4 governance
Stage 1
 Impact measurement
Stages of Change and reporting
 Focus on
Government methodologies and
Approach to drive change through stages scale

Health , Education
& Natural resources
Post
Current State
Governance Technology Intervention
Assessment
Identify Target Area Progress
Survey
of Transformation Employment & Measurement
Entrepreneurship
Survey will assess gaps in Progress will be measured
target area that need to against success metrics
be addressed defined at start of
Impact Areas intervention.

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The social convergence model of transformation offers a number of benefits to
all the stake holders in the ecosystem

What are the benefits it can have?

What kind of impact it can drive?

Align
corporate
efforts of Empowers Corporate Social Responsibility Social Transformation
CSR Communities
in Corporates In target areas
Build
Accountability • Alignment of Social • Eco-system gaps addressed
in to social Benefits of Objectives to Corporate
and local communities
programs
New Aggregate Objectives
empowered for positive
Diverse Skills social transformation
Model & Expertise • Tangible & Visible Change on
CSR investments
• Transformation is measured,
Replicable and is achieved fast.
Model for • Collaborative Approach to
Social Societal Change
• Transformation is visible to
Sustained Effort
Transformation corporate donors

Profiles of key stakeholders in the region who will form the backbone of this community model
Community Corporates NGO’s/ Change Agents Government
Who are they? Who are they? Who are they? Who are they?
Local Community Members, Corporate Donors – both Domain experts across areas Government Bodies, Entities
Local Leaders, Members voluntarily and mandatorily such as health, education etc. and Stakeholders accountable
irrespective of age, gender donating CSR money with relevant skills to drive to drive change
& social stature. change initiatives.
What they bring to the What they bring to the
What they bring to the model? What they bring to the model?
model? model?
Financial Muscle, Capacity Potential for scale, regulatory
Desire for change and need & Capability building skills Skills, Domain Expertise, clearances, will to change.
for personal welfare. Passion for change.

Our transformation model is one that brings together the collaborative skills of key stakeholders
to drive visible change in target areas of intervention. 13
Our approach to social change is one that combines end to end program mgmt
of multiple domain specific interventions against measurable goals

3 Step Approach
A. Defining potential impact areas in the identified
Our Methodology target area
Benefits to Target Area
Health Education
I II Clearly defined roadmap for social
Identify Target Areas for Social Change & Skill transformation
Work with Corporates to Drive Aligned Governance IX
Development
III
CSR programs in impact areas. C3
Target IV Finance
VIII
Area
C4

Ease of implementation
Technology

Social Convergence Methodology V

Sanitation
VII
Waste
Management C5 C1
• Define Mission & Vision & Values for VI
Water C7
Social Transformation Effort Management

• Assign Core Team from Social B. Analyzing the gap for each parameter by conducting survey
Convergence to drive change and mapping it to ideal state. Short-Term Long-Term
Change Change
management initiative C1
• Conduct Gap Analysis in target areas
to identify potential impact areas C2 Gap Ideal State
• Define Intervention Roadmap Definition • Commit to area wide
Analysis
transformation roadmap and
• Select Relevant Partners to execute
defined success metrics
roadmap C9
• Clearly define a change
• Program Manage Entire Exercise End management plan and mitigate
C. Defining Intervention Areas and Roadmap to drive
to End intervention & relevant success parameters the risk.
• Measure Impact and share feedback. • Achieve target objectives
C1 C2 C3 through partners.
Parameters

• Share feedback with sponsors,

Success

Create Replicable Template for Social C4 C5 C6 donors and partners.

Transformation
C7 C8 C9

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Our offering to Corporates

CSR Advisory Services

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CSR Advisory

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CSR as a Business Strategy – We help corporates to arrive at a vision for their CSR
strategies and plan for the measurable impact

• Conceptualizing CSR strategy and defining CSR philosophy

and objectives
• Recommending causes or social initiatives that complement
your corporate mandate
• Conducting a stakeholder needs assessment and
recommending initiatives that leverage your expertise and
meet your stakeholder’s expectations
• Evaluating internal process and making recommendations
to align them with your CSR objectives
• End to End Program Management including conception,
design, implementation and communication of a project

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 Our offering to Corporates

Employee Engagement Program

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Making Employees an Integral Part of CSR programs and giving them
an opportunity to make a difference first-hand

Create engagement Where are the

Engaged 5%
models to move bulk of your
people from employees
uninvolved to Interested 15%
engaged

Uninvolved 20%

Uninvolved 60%

How's your organization triangle looking like?

Target
1. Employees who have the values & the behaviour
Programs
2. Employees who have the values not the behaviour
to this
3. Employees who do not have the values or the behaviour
group
Create a CSR buzz in the organization and celebrate success

Interested Engaged Champion Fellows

• What are the areas that we want to get involved in –

Feedback and active participation from employees in
decision making

• How to make a sustained impact - Convert sporadic

efforts to long lasting and sustainable Engagement
Areas
• How much of efforts can the organization get –
Increase employee engagement

• Get high involvement in the organization –

Communication plans , road shows, blogs , social
media
Themes
• Identify the sparks – Give them tools to spread the
word
There is a strong need to create sustained social impact thru Employee
Engagement Programs

• Strong understanding of what

is needed by the community
& environment

• Shift to outcome focus

Knowledge Leadership
• Develop a strong feedback
mechanism from beneficiaries
Metrics Messaging
• Make people want to
participate in employee
engagement program

• Give a strong leadership

attention right up to the CEO
5 E Framework is a powerful way to build leadership in the org thru
sustained social impact
• Best Practices
repository,
Embed • KM
• Champions
Developing leadership thru
situations
• Role-modeling,
Emulate • Internal TED talks
• Showcasing on

Knowledge intranet
Leadership
Empower • Project Mgt
• Support/hand-holding
• Feedback
Metrics Messaging
Energize •
•
Leadership messaging,
Internal buzz,
• Seeing is believing
• Building motivation

• Context building
Enlighten • Setting the stage
• Letting people know
5E Frame work : Laying the foundation

• Assess the current state of employee

engagement
• Develop a joint vision on what needs to be done
/ what can de done
• Inventory of projects (nano/short/long)
Enlighten
– Roles and responsibilities, timelines
– One-slider on each project available
– Social Convergence PM designated
– Complexity levels for projects
– Metrics to self-evaluate success/Scorecard
– Feedback (both on and off-field) mechanism
• Mechanics of converging demand and supply
• Review/escalation process

……. Plan to convert sporadic to sustained

5E Frame work : Start doing

• Visible leadership commitment

– CSR Goals are reviewed like Business Goals
(messaging from the top)
– Appropriate impactful messaging from CEO
& CXOs
Energize
– CEO & CXO Leaders ‘in the trenches’ –
videos uploaded
– Town Hall slot for CSR
• Internal communication team’s role
– Internal buzz – Facebook page format
– Showcasing successes/role models
– Beneficiaries feedback on video played

……. Leading from the front

5E Frame work : Developing the skills

• Leadership mentoring
– Process/outcomes/outputs used as
opportunities for mentoring (mentors from
Social Convergence)
– Robust monitoring of project progress
Empower
– Regular Feedforward loop (self, PM,
beneficiaries)
– Portability established – leadership
application across contexts
– Coaching on Public Speaking (‘leadership is
about communication’)
– Start, Stop, Continue & Personal Action Plan

……. Developing leaders in the process

5E Frame work : Snowball effect

• Creating an environment – even I should

participate
• Programs for identified leaders who are on fast
track – adopt one social impact activity
• Role modeling
Emulate
• Create TED talks on lessons learnt, impact
achieved and new strategies
• Change the triangle mix

……. Changing the organization

5E Frame work : Everyones involved

• Best Practices repository/KM

• Unique Rewards and recognition mechanisms
(from Social Convergence & organization)
• Overall Performance Report per project created
by project leader
Embed
• Annual Awards ceremony for CSR projects
• Winners manage projects in org. context (testing
newly honed skills) – feedback from manager
(any delta change?)
• CSR sustenance – winners become
mentors/advocates for future projects
• Sharing across organizations

……. Social impact becomes part of the culture

5E Frame wok

 5E Frame work is a powerful mechanism to transform

volunteering / Employee Engagement into creating social impact
• In a sustainable way
• Increase the employee excitement
• Promote the achievements
• Create processes and methodologies Leadership
• Build repeatability & scalability into the process
• Measure impact
Metrics
 Create leadership thru situations & experiences

 Benefit the Community & Environment

 Make people want to participate in employee engagement

program
 Our offering to NGOs

Operations in a Box

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We will provide a highly capable team to assist the NGOs to build capacity and
capability with the organization

Evaluate current methodologies, Risk and mitigation

Program Management Create Program Management culture
& Governance Build strong project governance and Manage key projects
Build strong project reporting culture

Strong website presence and online personality

Leverage Technology Integration with social media like Facebook
Content integration

Develop a Communication Plan

Work towards building a strong Contact Database
PR & Communication Newsletter culture
Outreach program

Create a social media strategy and Improve Facebook presence

Marketing & Fund Evaluate other platforms and Improve engagements
Raising Build fund raising strategy and Develop proposals
Integrate with social media if needed

Evaluate existing processes

Work with team on hiring and retention
HR & Finance Help in hiring talent
Finance and operations models

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 Our offering to Citizens

Citizens Engagement Programs

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We offer Citizens the opportunity to share and engage actively in CSR initiatives
by leveraging on online technologies and building products

KhushToGive.com KhushToVolunteer Citizen Portal Others

• Online platform for • Under Planning • Under Planning • Under Planning

people to share • Linking educated
excess things that women workforce
they have with the with strong skills and
people in need capability to NGO

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 Our offering to Markets

Creating Market Linkages

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Replicating the Maya Organic model for market linkages

Maya Organic is a
livelihood development initiative Online Presence
involved in developing a network
of artisans, workers and micro-
entrepreneurs capable of
producing world class lacware Product Promotion thru
wooden products.
Established
Social Media overseas market in
In addition to supporting
existing artisans with around 10
contemporary design/product countries.
development support and Maya Organic products are
consistent orders, the initiative available on Amazon online
has also been training several market.
new artisans, particularly women
into the handicraft cluster in
order to revive the cluster with an
infusion of fresh skills, designs Wide Market acceptance
and markets.

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We will leverage technologies and connect to the marketplace to provide market
linkages to artisans and other producers

Create market linkages in Leverage partnership of

the area of producing Maya Organic – a section
high quality lac based 25 / section 8 company
products

Skilling artisans for Leveraging Social Media Connecting with

product making and to increase awareness of global markets to
enabling them to reach product availability and sell and export the
out to customers through in turn increase market products
the right channels presence

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We propose to bring forth the right results through our rich experience and
strong capability in the desired areas

Social Convergence Value Proposition

 Strong capability in building not for profits, incubating social
entrepreneurs/ NGO in the areas of education , livelihoods, skill
development among others.

 Strong experience in corporate, consulting , program management

and leveraging technologies

 Strong understanding in methodologies used in rural consensus

building and significant experience in rural projects

 Innovative model for problem solving and impact creation.

 Ability to leverage the best of breed partners using SI models

 Ability to bring corporate level standards in to delivery and

execution

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The core team at Social Convergence brings together a unique set of skills that
give an unique perspective to social transformation initiatives

 28 years in the  Over 3 decades of  3 decades of  21 years in the

corporate playing working experience experience out of corporate in Telecom
leading global roles with NGO and devp which last 15 years in and IT domain with
 Last 2 years worked in sector learning & global experience
the not for profit space  Strong expertise in the development (L&D)  Strong experience in
 Significant experience areas of child labour  Global L&D leader in program and project
in leading large teams, eradication, skill Ernst & Young GSS management
program management building & vocational  Passionate about  Systems Integration
and stake holder training and education building people and experience with the
management  Board member coaching ability to manage
 Proven ability in  Incubated from Maya  Strong expertise in complicated processes
building and working Prajayatna , Labournet, operations  Strong business
in large teams Maya Organic management and development
 Strong technology  Strong rural experience customer management background with
understanding  Passionate about excellent technology
employee engagement grasp

Subrahmanyam Ivatury Alex Rodrigues KS Ramanan Neeraj Aggarwal

Our core team comes with over 100 years of combined experience across both
corporate program management and development program execution 37
The core team at Social Convergence brings together a unique set of skills that
give an unique perspective to social transformation initiatives

 Over 3 decades of  3 decades of  Over 15 years of  Over 7 years of

experience out of experience in Myrada diverse global experience in Myrada
which 7 yrs in the not  Strong experience in experience spread having worked in areas
for profit. working within rural across management health,, community
 First head of Premji communities consulting and radio, and developing
University  Expertise in working industry community institutions
 Strong HR expertise with community based  Formerly a Principal &  Strong understanding
 Headed as COO of intuitions like SHG, Associate Partner with of rural issues
Spectramind farmers & producers Arthur D Little, prior to  Been trained in
 Strong expertise in company crossing over from the methodologies like
operations  Worked as a consultant Corporate Sector to Participatory Rural
management and with UN the Devp Sector Appraisal & others
customer management  Solid expertise in  Formerly Head,  Worked with Bill and
 Team builder and conducting PRA with Corporate Melinda Gates /
coach wide segment of Performance Mgmt CDC/FHI as donors
clients Infosys

CE Sridhar Sampath Rajkumar Swaroop Iyengar Jithin chandran

Our core team comes with over 100 years of combined experience across both
corporate program management and development program execution 38
We are looking to engage with the right partners that can help us in executing
this innovative model for social change

Partners We Seek

Corporates NGO’s/ Social Entreprenuers Donors/ Volunteers Government Bodies

We seek to partner with We seek partners with domain
corporate partners who are expertise in areas such as health,
looking to align their CSR education, sanitation, waste
programs to drive visible management etc. who are keen to
change in society. offer their skills to execute on the
ground interventions in target
geographies
We seek support of
individual donors and
volunteers who are keen to
support us with their skills to
drive capacity and capability
building initiatives in target
areas.
We are open to partner with
government bodies looking
to drive public private
partnerships for area wide
change.

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 Thank You

Address: Telephone: Email:

Social Convergence, 25/1-4, 9th Cross, +91 80-26492275
19A Main Road, J. P. Nagar 2nd Phase, Mobile:
suby.i@socialconvergence.co.in
Bangalore - 560 078. +91 9845188103
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