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Journal of Aging Studies 27 (2013) 368–376

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Journal of Aging Studies


journal homepage: www.elsevier.com/locate/jaging

The fourth age and the concept of a ‘social imaginary’: A


theoretical excursus
Chris Gilleard ⁎, Paul Higgs
Mental Health Sciences Unit, Faculty of Brain Sciences, University College London, Charles Bell House, 67–73 Riding House Street, London W1W 7EY, United Kingdom

a r t i c l e i n f o a b s t r a c t

Article history: This paper explores the idea of the ‘fourth age’ as a form of social imaginary. During the latter
Received 7 June 2013 half of the twentieth century and beyond, the cultural framing of old age and its modern
Received in revised form 12 August 2013 institutionalisation within society began to lose some of its former chronological coherence.
Accepted 30 August 2013 The ‘pre-modern’ distinction made between the status of ‘the elder’ and the state of ‘senility’
has re-emerged in the ‘late modern’ distinction between the ‘third’ and the ‘fourth’ age. The
Keywords: centuries-old distaste for and fear of old age as ‘senility’ has been compounded by the growing
Castoriadis medicalization of later life, the emergence and expansion of competing narratives associated
Cultural studies with the third age, and the progressive ‘densification’ of the disabilities within the older
Fourth age
institutionalised population. The result can be seen as the emergence of a ‘late modern’ social
Third age
imaginary deemed as the fourth age. This paper outlines the theoretical evolution of the
Social imaginary
concept of a social imaginary and demonstrates its relevance to aging studies and its
applicability to the fourth age.
© 2013 Elsevier Inc. All rights reserved.

Introduction reflect their diminished status. Approaching old age through


the prism of the third and fourth ages shifts this focus. For
The distinction between a third and a fourth age was Gilleard and Higgs the third age is a generationally defined
made salient in social gerontology by Peter Laslett, in his ‘cultural field’ which emphasises the values of choice,
book, A Fresh Map of Life (Laslett, 1989). It has been linked to autonomy, self expression and pleasure (Gilleard & Higgs,
the earlier distinction made by Bernice Neugarten between 2009). These features are captured in the later lifestyles of
the ‘young–old’ and the ‘old–old’ (Neugarten, 1974). While older people where the combination of consumerism,
such distinctions can help make sense of the changing nature cultural engagement, the pursuit of leisure and an engage-
of later life in contemporary society, these terms have ment with the technologies of self-care has carved out a
limitations if viewed primarily in chronological or demo- distinctly different set of coordinates for later life than those
graphic terms (Baltes & Smith, 2003: 124-5). Rather than envisaged by earlier commentators. While often seen as
treating the third age and the fourth age as equivalent terms complementary to the concept of the third age, the fourth
representing chronologically bound, successive stages in the age, however, is not an alternative cultural field. While the
modern adult life course, it is possible to understand these term has become widely used (Grenier, 2012), from Gilleard
terms as representing different paradigms for the understand- and Higgs' perspective, the fourth age can be better
ing of later life. Other approaches have sought to interpret old understood as representative of a feared ‘state of becoming’,
age through concepts such as ‘disengagement’ (Cumming & an ascribed community of otherness, set apart from the
Henry, 1961) or ‘structured dependency’ (Townsend, 1981) everyday experiences and practices of later life (Gilleard &
in order to frame the experiences of older people in ways that Higgs, 2010; Hazan, 2002). Its epigenetic ‘otherness’ is
reflected through its representation within third person
⁎ Corresponding author. narratives by themes of abjection, frailty and marginalization
E-mail address: CGilleard@aol.com (C. Gilleard). (Gilleard & Higgs, 2011a). While such a distinction between

0890-4065/$ – see front matter © 2013 Elsevier Inc. All rights reserved.
http://dx.doi.org/10.1016/j.jaging.2013.08.004
C. Gilleard, P. Higgs / Journal of Aging Studies 27 (2013) 368–376 369

the ways that these two paradigms operate might appear to 1987: 182). Society is, in this sense, an invented system of
be primarily of scholarly interest, we would counter that social institutions that are never fixed but are always open to
making such a theoretical distinction is needed to better new configurations. Their socio-historical specificity only
understand the complexities of and fractures within contem- comes into existence because of the underlying ‘radical
porary later life and its disparate representations. To make imagination’ which human beings as human beings possess
the difference between the third age and the fourth age (Castoriadis, 1987: 281). The social imaginary is thus a
clearer it is possible to posit that while the former can be necessary product of psychic life.
understood as constituting a cultural field which can be At the same time Castoriadis eschews any idea of a
studied in relation to the everyday practices of older people, ‘fundamentalist’ nature of human beings that pre-determines
the latter constitutes not so much a set of practices but a the institutions of society. While he does not deny a
‘social imaginary’ which operates as a set of often unstated relationship between what he calls ‘the natural stratum’ of
but powerful assumptions concerning the dependencies and the psyche and the institutions of society, his point is that
indignities of ‘real’ old age. While much has been written ‘nature’ serves neither as cause nor symbol of society's
about the cultural practices of the third age (Gilleard & Higgs, organisation but is itself caught up with, and transformed by,
2009, 2013) much less has been written about the fourth age the existence of the social imagination (Castoriadis, 1987:
and its representation as a social imaginary of old age. In 354). He extends this argument by pointing out that:
what follows we intend to describe how the term ‘social
imaginary’ has come to prominence in contemporary social “The institution of society is as it is to the extent that it
thought and how using it in the field of aging studies can help ‘materialises’ a magma of social imaginary significations
deepen our understanding of the contemporary fractures in in reference to which individual and objects alone can be
later life. grasped and even simply exist [and which is] through the
actuality of the individuals, acts and objects that they
Social imaginaries: origins ‘inform’” (Castoriadis, 1987:356).

Sociologists of very many different hues have long been As has been pointed out, Castoriadis' ideas about social
interested in the processes by which societies understand imaginaries reflect a theme or trope that operates throughout
themselves and how this affects social institutions and social the sociological tradition, the search for an organising
interactions. While the debates on this subject are profuse principle around which societies are structured — how they
and detailed it is also the case that certain concepts seem exist as well as the various and changing forms in which they
more useful than others in carrying out particular tasks. To exist. This search for the social level of society, one that is
this end in trying to fully understand the nature of the fourth neither reducible to individual action nor that merely
age, Gilleard and Higgs (2010) were drawn to the idea of the expresses the sum of social institutions is evident in the
social imaginary because it seemed to offer a richer set of earliest sociological thinking. Thus the idea of the social
ideas than other approaches that operated on the same imaginary has many similarities with Durkheim's concept of
terrain, such as ideology or discourse. To appreciate why it the conscious collective which represented the shared ideas
may be fruitful to consider the fourth age as a social and beliefs of a society (Durkheim, 1964). For Durkheim the
imaginary it is necessary to examine the origins and conscious collective being fundamentally social in nature was
development of this particular concept. neither reducible to nor derived from individual conscious-
The term ‘social imaginary’ originated with the French ness (Fournier, 2013:303; Jones, 1986: 17). Despite the
theorist Cornelius Castoriadis in his book, The Imaginary apparent simplicity of this formulation, there is debate
Institution of Society (Castoriadis, 1987). In this book, he about what Durkheim meant by this formulation. Sometimes
argues that all social institutions possess a central imaginary, he seems to be referring to common beliefs and sentiments,
situated ‘on the level of elementary symbols or of global while at other moments he is alluding to common rules.
meaning’ that links the functions of social institutions with Significantly, the term was abandoned in his later work in
their symbolic forms. ‘[E]very society’, he writes, ‘posits a favour of the more culturally oriented ‘collective représenta-
“view of itself” which is at the same time a “view of the tions’ (Jones, 1986: 17; K. Thompson, 1982: 61). He described
world” … [which]… is part of its truth or its reflected collective representations as “the way in which the group
reality…without being reducible to it’ (Castoriadis, 1987: conceives of itself in its relationships with the objects which
39). As social institutions are necessarily human inventions, affect it”, in short as the way society conceived or imagined
their particular functions are inevitably invested with itself (Durkheim, 1982: 40). As is well known, his desire to
symbolic meaning that makes sense of their functioning lay the foundations of the new science of sociology meant
within the broader structures of society. Taking a structuralist that the form taken by collective representations could be
position he contends that social institutions can only be derived only from an analysis of the society in which they
understood through the organisation or network of signifiers arose, and not from the workings of individual minds
and signified that is held within the social imaginary. (Durkheim, 1982: 42).
Seeking to articulate the role of the individual in the Durkheim's conceptualisation in turn shares similarities with
creation, maintenance and change of social institutions, the classical Marxist notion of ‘ideology’ in its concern to describe
Castoriadis sought to express the human ‘invention’ of these the representation of society (Pearce, 1989; Strawbridge, 1982).
symbolic inter-relationships, reflecting “the basic irreducibil- Despite “the varying and not entirely compatible ways in which
ity of the social, the fact that what the social is and the way in Marx… used the concept of ideology” (Barrett, 1991: 157),
which it is, has no analogue anywhere else” (Castoriadis, Marx's approach has been widely used as a framework for
370 C. Gilleard, P. Higgs / Journal of Aging Studies 27 (2013) 368–376

understanding the dominant ways that a society has represented and compete with these national social imaginaries”, and [v],
and understood itself in ways which reproduce unequal class “that the agency of social imaginaries comes into being in a
relations (Eagleton, 1991). Drawing on this tradition, Castoriadis' number of secular temporalities rather than existing eternally in
erstwhile colleague and collaborator, Claud Lefort, saw cosmos or higher time” (Gaonkar, 2002: 4–5).
ideology as a specific product of modern capitalist society, In other recent formulations of the social imaginary
uniquely “implicated in the social divisions it serves to influenced by Castoriadis the role of the stranger is concep-
dissimulate” — namely those of the capitalist mode of tually foregrounded. For Warner (2002), a significant shift
production (J.B. Thompson, 1982; K. Thompson, 1982: 672). has taken place in the way strangers are now addressed and
For Lefort, ideology represented “the ways in which meaning included within the public sphere. No longer are they
or signification serves to sustain relations of domination” considered alien or exotic; instead strangers have become
(Thompson, 1990: 4), whether they are based on social class “a normal feature of the social [such that] ‘the modern social
as Marx thought or whether they reflect other sources of imaginary does not make sense without strangers’” (Warner,
power and influence within society, such as those of gender, 2002: 57). This transformation of the stranger from being
race and/or sexuality. However, while conventional accounts someone excluded to being someone included, Warner
of ideology were framed in terms of discourses, narratives or argues, arose from the development of an anonymous
accounts that were determined by the structures of power in ‘reading public’ created in large part by the development of
society, for Castoriadis, it was the ‘radical imaginary’ that print journalism. By treating print media as a means of
provided the constant, trans-historical source for the devel- including strangers as fellow readers it became possible for
opment of particular social imaginaries. For him, the radical both authors and readers to imagine themselves ‘in relation’
imaginary was not located within any system of domination, with each other and hence a necessary part of the social
nor was it reducible to any particular discourse of dissimula- imaginary of publics (Warner, 2002: 83).
tion. Rather it served as the necessary means of containing Strangers – and by implication ‘others’ – can also be
and representing the social through systems of personal represented discursively as social entities without having to
meaning which are central to the existence of the social. In be particularised. Modern social imaginaries are thus no longer
short, unlike many of the negative features of ideology which shaped by a simple binary idea of an ‘us’ and a ‘them’ since
‘mask’ an underlying set of unequal social relationships, the ‘them’ can be treated/known/represented by a more general
social imaginary refers to the necessary as well as the ‘we’ existing in a common imagined public sphere. While
dissimilatory, and the transient as well as the permanent Warner does not create a new meaning for the social imaginary,
network of meanings that make a society a society. he does give a socio-historical context for its transformation
into a form that renders the unfamiliar, familiar, by establishing
Social imaginaries: recent developments a common understanding amongst the reading [and listening
and viewing] public that re-constitutes, through the media, the
The impact of Castoriadis on the work of contemporary forms of the social imaginary.
cultural theorists has been profound as thinkers have sought In developing this position, Warner utilises the German
ways of breaking free from Marxist theory or from varieties of philosopher Jürgen Habermas' The Structural Transformation of
post-structuralism. The idea that society can be represented as the Public Sphere (Habermas, 1962/1991). In this work
a social imaginary has been explored most recently by the Habermas sees the emergence of a bourgeois public sphere
celebrated theorist Charles Taylor in his book Modern Social during the course of the eighteenth and nineteenth centuries as
Imaginaries (Taylor, 2004). For Taylor, the social imaginary allowing private individuals to speak on public matters and this
refers less to the outcomes of the radical imagination and more formed the basis for an articulation of public opinion. So
to “the ways people imagine their social existence, how they fit constituted ‘public opinion’ soon became “the most reliable
together with others how things go on between them and their means for attaining valid and comparable statements about the
fellows…and the deeper normative notions and images that extent of democratic integration” (Habermas, 1962/1991:
underlie these expectations” (Taylor, 2004: 23). Though linked 244). As the means of gathering and re-circulating the
to Castoriadis' more general formulation of society as a ‘magma accumulated opinions of sections of the public increased, so
of magmas’, Taylor's notion of ‘a common understanding’ the sphere of public opinion became subject to manipulation
amongst members of a society once again echoes Durkheim's and social control through “fashions” whose shifting rules
notion of ‘collective representations’ compounded with Bene- required only a temporary loyalty. However Habermas is also
dict Anderson's argument of how the modern nation state critical about the way that this process has developed and
emerged as an ‘imagined community’ (Anderson, 1981). instead of ‘public opinion’ representing a social imaginary that
Taylor's modern social imaginary can also be linked to could be identified with Castoriadis' idea of a radical imagina-
concepts of ‘social trust’ or ‘social capital’, those social cognitions tion it has become ‘merged with’, ‘joined in’ or ‘colonised’ by
that are deemed necessary for a society to hold together what he sees as the ‘system world’. Opinions become fashions
(cf. Fukuyama, 1995; Misztal, 1996). Gaonkar has summarised that change with the moment. Unlike Castoriadis' radical
the various components of Taylor's social imaginary into five imaginaries, the social imaginary of strangers now keeps little
key ideas — [i] “that social imaginaries are ways of understand- faith with its psychic roots; becoming more like flotsam than
ing the social that become social entities themselves”, [ii]“that magma on a sea of mass produced social imaginaries that,
modernity in its multiple forms relies on a special form of social having limited roots, rise and fade like fashions.
imaginary that is based on relations among strangers”,[iii] “that While Taylor and other theorists of ‘community’ such as
the national people are a paradigmatic case of the modern social Fukuyama (1995), Misztal (1996) and Putnam (2000) see the
imaginary”, [iv], “that other social imaginaries exist alongside social imaginary primarily as a common set of beliefs or
C. Gilleard, P. Higgs / Journal of Aging Studies 27 (2013) 368–376 371

expectations, shared amongst a (historically or geographi- (iii) it is mediated through ‘popular’ narratives that
cally) distinct group of people, for Castoriadis the social describe social roles or identities that define an
imaginary was the necessary means by which the social individual's place within the life cycle.
exists. That such necessity creates the conditions for the
exercise of power and the manipulation of opinions is not to Little attention was given to the life course or to any of its
be doubted. But the stability of any social imaginary relies as various stages — infancy, youth, old age, etc. by the ‘founding
much upon the organisational coherence it achieves – the fathers’ of the sociological canon (Gilleard & Higgs, 2013). It
meaningfulness of social institutions and the cultural sym- may be that the life cycle was deemed too biological a construct
bols by which they are inter-related – as it does upon for these thinkers or that it was identified within an individual
engineering a rationality to cover human conflict. rather than a socio-historical framework of change. Conse-
The nature of such conflicts and the operation of stratified quently, the sociological exploration of the life cycle can be said
power often have an ideological dimension. As we have to have started with Karl Mannheim in his essay on the
previously pointed out, for those taking a Marxist perspective ‘problem’ of generations written in 1923 (Mannheim, 1952). In
the construction and ‘interpellation’ of individuals as subjects this essay, he focused on the idea of ‘generation’ and
inevitably reproduces antagonistic class formations (Althusser, ‘generational’ change. For Mannheim, generational distinctions
2001:125). Even if social imaginaries cannot be ‘simply’ were formulated by and presaged upon youth as a sociologi-
reduced to ideology, the parallel serves as a critical reminder cally distinct stage of life and youth movements as particular
of the fact that however conducive to the good in society, social social formations. The psychosocial importance of youth in
imaginaries can at certain times and in certain contexts, betray formulating social identity was later explored by the psycho-
the interests of some while masking the interests of others analyst and sometime anthropologist, Erik Erikson. However,
(Taylor, 2004: 183). For Habermas the resolution of this although Erikson recognised the need to place the individual
dilemma lies in public communication and the search for life cycle in the broader context of society he never systemat-
‘ideal speech situations’. But such a process presumes that ically developed this perspective, relying instead upon
“from intersubjectivity one can derive fundamental criteria of individual, and somewhat gendered accounts of development
truth” (Larrain, 1994: 136) replacing the social imaginary with in all his principal writings (Erikson, 1950/1963, 1959/1980,
social facts. 1982).
Instead of searching for universal criteria of truth and It was the American sociologist Talcott Parsons who
facticity, however, for the purpose of understanding the fourth introduced the idea of age as a source of social structure in
age it is more useful to trace the meanings and symbolic one of the first analytical studies in the sociology of aging
systems that societies use to socialize individual experiences (Parsons, 1942). Parsons, unfortunately, did not develop this
around old age. That all societies possess a shared understand- aspect of sociology and for some decades “there [was] little
ing of the ‘normal expectable life cycle’ was a major theme in development of what might be called a sociology of age”
the work of the influential social gerontologist Bernice (Neugarten, Moore, & Lowe, 1965: 710). It was left to Bernice
Neugarten (Neugarten, 1974; Neugarten & Datan, 1973). She Neugarten to pursue the idea of a social system ‘that shapes
argued that a common understanding of the ordering of later the life cycle’ by institutionalising expectations around ‘social
life was contingent on the conditions of modernity. In the next time’, ‘age grading’, ‘age status’ and ‘age norms’ (Neugarten &
part of this paper we utilise our theoretical exploration of the Datan, 1973). Neugarten called for a sociology that could
social imaginary to examine the nature of the ‘normal address “the relations of life time, social time and historical
expectable life cycle’ and the ways in which old age has been time” (Neugarten & Datan, 1973: 77). She was primarily
socially positioned. This will illuminate how viewing the fourth interested in the ‘modern’ history of the life course and the
age as a social imaginary can be a key resource both in changing timetable of the adult life course from the late
understanding the complexities and fractures of later life and in nineteenth to the late twentieth century. The ‘longue durée’
locating the negative consequences that such ‘imaginings’ may was first considered by Philip Aries, in his book Centuries of
have for those subject to the various discourses of the third and Childhood (Aries, 1962) where he argued that childhood only
the fourth ages. emerged as a distinct phase of life in the eighteenth century
as a consequence of the rise of the bourgeois family where
special attention began to be paid to child rearing. This
The social imaginary and the modern life course change was associated with the more distinct portraiture of
childhood and a concern over the specifics of children's
In this section we outline some of the ways that the life education. Aries followed this up later in his study of death
cycle has been socially and symbolically represented in and the manners of dying (Aries, 1981) in which he explored
Western societies. We will draw largely from European changing ideas about death as an end of life stage, from
sources although we would argue that there are no societies antiquity to the present. Modernity, Aries argued, has
in which the idea of the life cycle does not form a central gradually made death ‘un-natural’ as the visible social rules
social imaginary. The life course conforms to the idea of a by which a life's passing was mourned are forgotten.
social imaginary in the following ways: Despite such promising beginnings, the historical sociol-
ogy and social history of the life course were slow to develop.
(i) it is realised through social institutions that are framed Arguably they finally emerged as distinct sub-disciplines
and made sensible by reference to age, through two distinct trends — in historical demography and
(ii) it operates through symbolic forms that distinguish in the history of the family. Social historians like Tamara
and represent ages as universal phenomena, Hareven were particularly interested in retrieving the life
372 C. Gilleard, P. Higgs / Journal of Aging Studies 27 (2013) 368–376

cycle experiences of ordinary families and ordinary people, chap. 5; Vancouver, 1796), leading to what Michael Anderson
rather than telling the story of the changing life course from has called the institutionalised life course of the late 19th and
the vantage point of the wealthy and powerful (Hareven, early 20th centuries (Anderson, 1985).
1976, 1994). She played a key role in developing the From the mid-Victorian period onwards, old age became a
sub-discipline of the history of the family — looking at how more worthy state, no longer denigrated by its bodily ugliness,
families change and adapt under changing historical condi- its framework of disease or its abject poverty. Old age became
tions and how individuals and families synchronize their decent or at least deserving of decency and increasingly was
lives to accommodate these changing conditions. In the portrayed as a period of rest and respectability — represented by
1980s, Michael Anderson provided an important examina- the ideal of a Darby and Joan sitting contentedly by the fireside
tion of the changing life cycle in Britain drawing upon (Achenbaum, 1974: 49). If the social reality lagged behind this
demographic sources from the 19th to the 20th century imaginary, over the course of the twentieth century the
(Anderson, 1985) and from the 1980s onward, numerous conditions of later life slowly improved. By the late 1980s
social histories of childhood, of teenagers, of middle age and when Laslett published his book on A Fresh Map of Life rates of
of old age began to be published (e.g. Benson, 1997; Cole, poverty amongst the over 60s had fallen substantially in most
1992; Cunningham, 1998; Gutton, 1988; Hine, 2000; Kett, developed societies. They continued to fall through the first
1993; Minois, 1989; Mitterauer, 1993; Thane, 2000). decade of the 21st and in many cases, pensioner incomes rose at
Cultural histories of the pre-modern demarcation of the a faster rate than that of average earnings (Department of Work
life course emerged around the same time. Three books and Pensions, 2012; Wolff, Zacharias, & Masterson, 2012)1.
addressing medieval interpretations of the life cycle were all Systems of social security, corporate or occupational pensions
published in the same year (Burrow, 1986; Dove, 1986; Sears, and rising housing wealth established for old age not just a
1986). The general point that can be derived from these and resting place at the end of working life, but an increasingly
related studies is that ideas about dividing life into stages and secure arena in the life course capable of supporting new
ages are evident throughout recorded history — forming an possibilities for many and not just for a few. Through these
example of a core social imaginary (Cole, 1992: 5; Hareven, processes of securing mass retirement, the coherence of old age
1976: 15). Old age is commonly contrasted with youth and fragmented, losing its place in the modern social imaginary and
periods of physical growth and development contrasted with metamorphosing into third and fourth ages (Gilleard & Higgs,
periods of decline and deterioration. The ‘prime of life’ 2011b).
seemed brief, quickly ceding to an old age that many now
would call ‘mid-life’ (Dove, 1986). Although the distinction
between a solid and a decrepit old age was commonly made The social imaginary of the fourth age
in antiquity and persisted through to early modernity this
rarely resulted in any obvious status differences or formed Later life in contemporary circumstances has lost much of
the basis of any social institutions. Old age like most of the its previous ‘modern’ coherence. Diversity, difference and
stages of life remained polysemous, a time of riches, of inequality have become more salient. The market has increas-
miserliness or of poverty; a time of authority and wisdom, of ingly penetrated and exploited the social divisions that the
cowardice and cuckoldry. Although the physical markers of welfare state had once attempted to shore up. As the various
age – white hair, wrinkled skin and weakened muscles – post-war cohorts have grown older, their lifestyle habits of
were regularly acknowledged as corporeal sources of an consumption have filled many of the spaces of later life and
‘aged’ identity, the significance of this loss of erotic and increasing numbers of people in their sixties now embrace the
aesthetic capital was always attenuated by rank (the elite digital technologies of the late twentieth century. The new
were relatively unaffected) and by gender (women's physical ‘cultures of aging’ that have become more prevalent and more
aging was more often deemed uglier and linked to detri- expansive over the last quarter century have established new
mental changes in character). possibilities for spending one's time in later life (Gilleard &
According to the American historian of aging, Thomas Higgs, 2011c; Higgs et al., 2009). One consequence of this
Cole, “quintessentially modern ideas and images of human expansion has been the parallel contraction in the space
lifetime were born” (Cole, 1992: 4) during the late sixteenth occupied by ‘real’ old age. The brighter the lights of the third
and early seventeenth centuries, as “the endless circle or age, the darker the shadows they cast over this underbelly of
cycle of human life [was] broken and replaced by a life course aging — the fourth age.
modelled on a rising and descending staircase” (Cole, 1992:
5). The de-sacralisation of the poor insinuated itself across 1
The Pensioner Income series for 2010–11, issued by the UK govern-
the urban environments of early modern Europe, forming the ment's Department of Work and Pensions, reports that: “Pensioners' mean
basis for more institutionalised forms of charity (Beier, 1986). net income has grown faster than earnings over the last twelve years. Net
income after housing costs for pensioner units has grown by 40% between
Old age became more closely linked with social and economic
1998–99 and 2010–11 in real terms, whereas average weekly earnings for
status. As the modern nation state emerged and land was the whole economy have risen by 11% in real terms over the same period.”
replaced by capital, age began increasingly to structure (DWP, 2012: 8). Later the report illustrates how this has changed rates of
society through the institutional arrangements of education, poverty amongst pensioners: “In 1979, 44% of all pensioners were in the
work and the poor laws (Gilleard, 2002). By the end of the bottom fifth Before Housing Costs and by 2010–11 this proportion had
halved to 22%. As increasing numbers of pensioners own their home
eighteenth century, public debates about the appropriate outright the improvement of pensioners' position in the net income
organisation of the life course appeared and particularly the distribution After Housing Costs was more significant. On this measure
kinds of systems and institutions needed to provide support the proportion in the bottom fifth fell from 43% in 1979 to 13% in 2010–11”.
before and after working life (Condorcet, 1795; Paine, 1792, (DWP, 2012: 66).
C. Gilleard, P. Higgs / Journal of Aging Studies 27 (2013) 368–376 373

What has led to this re-imagining of old age? Four civic and ecclesiastical power (Gilleard, 2013: 206). By
processes we suggest have determined the ‘post-modern’ counter-posing the idea that ‘old age’ as ‘senium’ was itself
social imaginary of the fourth age. First, as already alluded to, an illness, it was possible to distinguish between a ‘natural’
is the re-activation of the pre-modern legacy of a fourth stage and hence ‘valuable’ old age from ‘a sickly’ and ‘weak’ old age.
of life, when ‘senility’ [senium] was distinguished from ‘old The former was seen to be influenced by Jupiter, ‘the planet
age’ [senectus]. This distinction can be found in the writings of the future lifetime, of peace and tranquillity’, while the
of Aristotle, Galen and Varro; it was consolidated in the latter was dominated by the planet Saturn…‘treacherous,
writings of Avicenna and Joannitius; and re-introduced into brooding, gloomy, full of suffering and difficulty’ (Zerbi,
the West during the 12th century renaissance by the writings 1489/1988: 32-3). Although an ‘undifferentiated’ old age
of the scholastics such as Arnold de Villanova and Roger sometimes did determine ‘entry’ to positions of ecclesiastical
Bacon and amplified by the medical writings of the power or relieve people of the need still to bear arms, the
Renaissance (Gilleard, 2013; Schäfer, 2010). Second, has pre-modern distinction between ‘elders’ and the ‘aged’ did
been the medicalization of old age and the emergence of not rely primarily upon fixed chronological age nor did it
geriatrics as a post-war institutionalised medical speciality, possess any marked institutional significance. It was, prior to
designed to address what one of its earliest practitioners modernity, more of a cultural than a social imaginary.
called the “geriatric giants”: incontinence, immobility, insta-
bility (falls) and intellectual impairment — the symbolic
markers of ‘senility’ (Isaacs, Livingston, & Neville, 1972). The medicalization of later life
Third has been the expansion of ‘third age’ opportunities
with their emphasis upon sustaining adult identities and A number of European and North American writers have
lifestyles through consumption and the concomitant avoid- drawn attention to the progressive medicalization of later life
ance of many if not most of the attributions of ‘agedness’. that took place over the second half of the twentieth century
Fourth has been the ‘densification of disability’ evident (Estes & Binney, 1989; Kirk, 1992; Von Kondratowitz, 1991).
amongst the population of people aged over sixty now living While the consequence of “the shift of old age from the
in residential care settings, whereby mental and physical margins to the centre of the health care system” has had
frailty rather than material and social poverty determines positive effects (Conrad, 1998: 143) others have drawn
admission into long term care units (Higgs & Gilleard, in attention to less desirable effects. As Estes and Binney have
press). What we aim to do in the rest of this paper is expand pointed out: “equating old age with illness has encouraged
upon these four processes – the pre-modern legacy of the society to think about aging as pathological or abnormal”
division made between a hale and a frail old age, the (Estes & Binney, 1989: 588). By equating the two it has been
mid-twentieth century medicalization of later life, the possible for people over sixty to construe themselves as not
post-war rise of a consumerist third age and the more recent aged because they are healthy or aged if they are ill. At the
densification of disability in long term care – before turning same time, society and Government began to address later
to consider the implications of our argument for a sociology life primarily through a concern with sickness, disability and
of later life. care. Given this framework, even attempts to demonstrate
the very normality of health and well being in later life –
The pre-modern legacy (e.g. Rowe & Kahn, 1987) – lead paradoxically to asserting
the categorisation of later life into ‘good’ versus ‘bad’,
The broadest division of the life course is that between ‘successful’ versus ‘unsuccessful’ ‘healthy’ versus ‘diseased’
youth and age; youth marks the end point of life's and ‘active’ versus ‘inactive’ re-introducing the pre-modern
development; old age the period of its decline. But within distinction between ‘senescence’ and ‘senility’2.
this particular binary has been the common recognition that, Carroll Estes has pointed out that the bio-medicalization
just as youth can be sub-divided into childhood and young of aging leads both to thinking of age in terms of disease and
adulthood, so too can later life be divided into a period when to framing its social representations within the discourses of
adults are past their physical prime and a period defined by healthcare. Old age is generally perceived as a growing health
an aged infirmity. This distinction was formulated in Latin problem dominated by discourses concerning frailty, depen-
between ‘senectus’ [old age] and ‘senium’ [senility] or, if dency and the ‘spiralling’ costs of long-term care. While
applied to age groups, between ‘seniores’ [elders] and ‘senes’ pre-modern public discourses on old age addressed ques-
[the aged]. While power, status and vitality were attributed tions of civic participation, household responsibility and
to ‘elders’, the ‘aged’ were seen to embody only weakness issues of appropriate sexuality and while modern discourses
and fragility (Schäfer, 2010: 14). Evident in the writings of centred on questions of labour productivity and poor relief,
Aristotle, Galen and Avicenna this division of later life the period since 1970 has seen the ‘health/illness’ binary
persisted throughout the pre-modern era. According to the opposition dominate the debates regarding the framing of
16th century French physician, Andre du Laurens, the second, later life (Estes, Wallace, Linkins, & Binney, 2001).
final stage of old age “is called decrepite: in which … there is
nothing but paine and languishing griefe… [when]… all the
actions of the bodie and minde are weakened and growne
feeble” (du Laurens, 1599: 175).
Besides sustaining the coherence of Galenic physiology, 2
These terms come from William Sharpe's translation of the medical
these distinctions helped support the Roman tradition of writings of Isodore of Seville's (560–636 CE) Etymologiae (Sharpe, 1964:
‘patria potestas’, justifying older men occupying positions of 49–50).
374 C. Gilleard, P. Higgs / Journal of Aging Studies 27 (2013) 368–376

Long term care and the densification of disability in care noted in the English study revisiting care homes after fifty
years), they point to an undeniable feature of the third age —
In 2006 researchers from the Open University in the UK namely that it seeks distance from the negativity of old age.
repeated a survey of care homes in England and Wales in The increased sales of Botox and skin creams to reduce
order to examine the “continuity and change over the last skin wrinkles and the rising numbers of people seeking
50 years…in residential care for older people” (Johnson, ‘rejuvenative’ plastic surgery are not matched by growing
Rolph, & Smith, 2010:3). Despite attesting that the quality of numbers of people taking out long term care insurance. It is
care and provision of amenities in residential long term care difficult not to interpret these trends as indicating anything
had improved considerably over the period, the researchers other than a flight from ‘deep’ old age, or at least the public
found that the residents themselves were generally older and expression of a private preference not to be old. The shadows
much more incapacitated in 2005/6 — with only one in five cast by the fourth age serve to highlight the positive agency
deemed able to go outside the home without assistance, expected from participants in the field of the third age.
when compared with the earlier study where almost two out Avoiding the ascriptions of agedness permeates the cultures
of three were able to do so in 1958/9 (Johnson et al., 2010: of the third age, and in so doing, makes of old age an ascribed
Table 5.5: 91). Our point in drawing attention to this point is community imagined as much through the lens of the market
that it is not the older people per se who are becoming more as the media and increasingly now the state. As welfare
frail or more incapacitated — if anything quite the opposite is policies struggle to redefine ‘unsuccessful aging’ as the failure
happening. In one Finnish study, for example, Pitkala and her to maintain agency and control – to lose one's independence
colleagues observed secular trends toward improved physi- and capacity to maintain a bed in the community on a
cal functioning, reduced incapacity and need for help combination of benefits and pension income – so the dividing
amongst the over 80s over a ten year period (Pitkala, practices of welfare and the objectifying discourses of frailty
Valvanne, Kulp, Strandberg, & Tilvis, 2001). There is strong autonomy deepen the hole from which the fourth age is
and consistent evidence of downward trends in limitations in formed, as a kind of black hole from which the light of agency
late life functioning in most developed economies such as becomes dimmed. It is here that the theme of the social
Finland, Japan, Netherlands, Sweden and the United States imaginary becomes productive and useful through its role in
(Martin, Zimmer, & Hurng, 2011: 289). Taken together these promoting both the positive and the negative aspects of the
trends indicate that despite stable or improving levels of cultural field of later life. Speculatively, it could be argued
functioning amongst older people in general, the disabilities that the reason that considerable aspects of the social
and incapacities of people entering long term residential care imaginary of the fourth age are constructed in negative
have been increasing. This is what we refer to as the terms is because in doing so they help promote a more
‘densification’ of disability within long term care settings positive image of ‘normal’ aging than was possible in earlier
(Gilleard & Higgs, 2010). formulations of the lifecycle that operated with a more
singular view of old age as decline. At the same time, this
Casting shadows: the impact of the third age distinction – commonly expressed as that between ‘normal’
aging and ‘real’ old age – may also help older people
If later life has become a progressively more important site ‘adjudicate’ their own and others' relative positions within
for healthcare over the last half century, and if there has been society (Degnen, 2007). Whether or not these distancing
a decline in competence and independence amongst the over advantages those not viewed as being in the fourth age – in
sixties' residents in long-term care homes, the other side to real old age – is a question that emerges from this bifurcation,
this picture of disease and disability has been the expanding though it is not necessarily the only issue that emerges from
role of consumption, leisure and cultural participation our usage of the term social imaginary.
amongst older people. Ownership of consumer goods, use of
domestic Information and Communication Technology (ICT), Conclusions
time spent shopping and participation in sports and leisure
activities have all increased amongst recent later life cohorts Our aim in this paper has been to develop and extend an
in the developed economies of the West (Higgs et al., 2009). understanding of the fourth age as an example of a late modern
Though this expansion of the third age provides a counter- social imaginary. Adopting the less totalising approach of
weight to the bio-medicalization of old age and the densification Castoriadis rather than that of other contemporary theorists
of late life disability, it too has impacted upon the formation of such as Taylor, we have sought to locate the idea of a ‘fourth age’
the social imaginary of the fourth age by anchoring part of its as a particular social imaginary representing a particular variant
rhetoric upon ‘not becoming old’ (Gergen & Gergen, 2000). A of the ‘stages of life’ trope the origins of which go back to classical
number of critics of the third age have argued that “it emanates Western antiquity. Thus we can identify the fourth age in part as
from a position of relative privilege”; or that it “denies the the re-emergence of the pre-modern distinction between
developmental possibilities that can emerge from the… negative ‘senectus’ [old age] and ‘senium’ [senility] or ‘senior’ [elder]
features of old age”; that “in the effort to eliminate negative and ‘senis’ [the aged]. As attempts were made to define old age
stereotypes of old age, these narratives bring a new form of in strictly chronological terms (Roebuck, 1979) this earlier,
ageism… directed at the less vigorous and less healthy” and that pre-modern distinction (between ‘old age’ and ‘senility’) fell into
“the emphasis on good health and relative affluence can serve to disuse to be replaced by the social category of ‘old age’ (Degnen,
undercut public policies that are essential for the late life 2007; Gilleard, 2002). Its re-emergence we suggest can be
well-being of many older people” (Holstein, 2011: 232). While connected to three inter-linked phenomena — the medicaliza-
most of these points can be challenged (e.g. the improvements tion of later life, the densification of disability in long term care
C. Gilleard, P. Higgs / Journal of Aging Studies 27 (2013) 368–376 375

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