AN

INDUSTRIAL VISIT
On

(DAWAR FOOTWEAR IND)

Submitted To: Submitted By:

Dean/HOD, MBA Finance- B
Prof. S.M. Krishna/Prof. Emeritus (IBM)
Masood Hasan
Mangalaytan University,
Aligarh.

INSTITUTION OF BUSINESS MANAGEMENT

MANGALAYATAN UNIVERSITY, ALIGARH
 DAWAR GROUP
(EXCELLENCE IN FOOTWARE)
AN ISO 9001 & 14001 COMPANY
SA 8000 & OHSA 18001

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 PREFACE

Personnel / Human Resource Management deals with people or human

dimension in management. It primarily encompasses those activities
designed to provide for and coordinate the human resource of an
organization.
According to Ivancevich and Gluck,
“Personnel Management is the function performed in organizations that
facilitates the most effective use of people ( employees ) to achieve
organizational individual goals.”
The above aim of attaining goals could be achieved only if the skills in
human are developed and they remain committed to the organization. The
development of skills is essential for the accomplishment of organizational
objectives, which is only possible through training. This is the subject
matter of the report. We have tried our best to search the various
methodology used by DAWAR FOOTWEAR INDUSTRIES to train their
staff by searching out shortcomings in them.

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 ACKNOWLEDGEMENT

This report bears the imprint of many persons, who have helped us in numerous
ways in writing this report. It gives us great pleasure in presenting this report to
the Mangalaytan University, Aligarh via Institution of Business Management.
We fall short of words to express my gratitude to DAWAR GROUP (Excellence
In Footwear), AGRA for giving us the opportunity to visit in this prestigious
organization. we acknowledge our deep sense of gratitude to Mr. B.K. GUPTA
for his generous guidance & advice before & during the visit.
We would like to express our thanks to our HOD sir Prof Emeritus Masood
Hasan and our Dean Sir Prof. S.M. Krishna for their permission for Industrial
visit.

Last but not the least we would like to thanks to our sir Mr. Satendra bhardwaj,
Mr. Rajeev Sharma and Mr. Dharvendra Singh for their sincere efforts,
continuous proper guidance, supervision, and generous cooperation throughout
the visit which enabled us to present this report.

INDUSTRY PROFILE

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General Introduction

India is the largest livestock holding country with 21% large animals and 11%
small animals.

 Indian Leather industry fulfills the 10% of global requirement.

 The total production of India's is 4 billion U.S $.
 Total annual exports value is over $ 2 billion.
 During 2000-04 the export growth is estimated 8.20%
 About 2.50 million workforce is thee in India about it 30% are
women.
 Promising technological inflow and foreign direct investment.
 Top priority to occupational safety and work environment .

Origin and development of the industry :-

Shoes manufactured in India wear brand names like Florsheim, Gabor, Clarks,
Salamander and St. Micheal’s. As part of its effort to play a lead role in the global
trade, the Indian leather industry is focusing on key deliverables of innovative
design, consistently superior quality and unfailing delivery schedules.

India in itself has a huge domestic market, which is largely untapped. The Indian
footwear industry is provided with institutional infrastructure support through
premier institutions like Central Leather Research Institute, Chennai, Footwear
Design & Development Institute, Noida, National Institute of Fashion Technology,
New Delhi, etc in the areas of technological development, design and product
development and human resource development. The availability of abundant raw

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material base, large domestic market and the opportunity to cater to world
markets makes India an attractive destination for Technology and Investment

State-wise share of total estimated Development is as follows:

Leather  Non-leather Leather Shoe Leather Non Leather

Region
Shoes Shoes Uppers Sandals Sandals

Percentage

Tamil Nadu 26 5 54 1 0

Delhi & up North 10 77 4 1 60

Agra, Kanpur 45 0 32 62 0

Calcutta 12 0 2 3 0

Bangalore 3 3 4 0 0

Mumbai 4 2 1 32 0

Others 0 13 3 1 40

Total 100 100 100 100 100

Growth and present status of the industry :-

The Footwear Industry is a significant segment of the Leather Industry in India.

India ranks second among the footwear producing countries next to China. The

industry is labour intensive and is concentrated in the small and cottage industry

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sectors. While leather shoes and uppers are concentrated in large scale units,

the sandals and Chappals are produced in the household and cottage sector.

India produces more of gents’ footwear while the world’s major production is in
ladies footwear. In the case of Chappals and sandals, use of non-leather material
is prevalent in the domestic market.

The major production centers India are Chennai, Ranipet, Ambur in Tamil Nadu,
Mumbai in Maharashtra, Kanpur in U.P., Jalandhar in Punjab, Agra and
Delhi. The following table indicates concentration of units in various parts of the
country:

Large &
Region
SSI Household
Medium Scale
Tamil Nadu 64 31 7

Delhi & up North 4 8 2

Agra, Kanpur 9 34 14

Calcutta 1 3 19

Bangalore 6 3 4

Mumbai 3 11

Others 13 10 3

The estimated annual footwear production capacity in 1999 is nearly 1736 million
pairs (776 million pairs of leather footwear and 960 million pairs of non-leather

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 footwear).In 1999, the global import of footwear (leather and non-leather) in
terms of value was around US$ 43278 million, accounting a share of 63.42% in
the total global import of leather and leather products. Out of this, import of
leather footwear alone accounted for US$ 26379 million and non-leather
footwear US$ 16899 million.India’s export of Leather Footwear touched US$ 331
million in 1999-2000, recording an increase of 3.29% over the preceding year.
India thus holds a share of 1.25% in the global import of leather footwear. The
major markets for Indian Leather Footwear are the U.K., the U.S.A., Germany,
Italy, France and Russia. Nearly 71% of India‘s export of Leather Footwear is to
Germany, the U.S.A., the U.K and Italy.

ORGANIZATION CHART FOR DAWAR GROUP

MR. PURAN DAWAR

(Chairman)
EXT # 24 / 28 /

MR. SAMBHAV DAWAR MR. P.P.AGARWAL

(Director) (General Manager)
EXT # 21/93191-05441

MR. BIPIN GUPTA MR. B.K.GUPTA MR. S.K.SHARMA MR.D.K.SHARMA MR.ANIL JAIN MR.MANOJ TIWARI
(Head R & D & GM Material
(Manager
Planning)
HR & Personal)
(Lasting Planning Head)
(Closing Head Unit -I) (Manager Export) (Q.A. Manager)
EXT # 61/98970-38333
EXT # 52/93192-06555
EXT # 38/99276-56400
EXT # 42/94116-27394 EXT # 25/98371-88868EXT # 39/94120-10526

EXT # 38/99276-56400
EXT # 38/99276-56400
EXT # 38/99276-56400
EXT # 38/99276-56400

MR.J.K.MISHRA MR. SHYAM SINGH MR.NITIN GUPTA

(Lasting Manager Unit-
(Lasting
I) In charge Unit -II) (Export Executive)
EXT # 57/98973-63543 EXT # 54/ EXT # 25/98373-34169

EXT # 38/99276-56400
EXT # 38/99276-56400 EXT # 38/99276-56400
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MR.DINESH KASHYAP MR.AJAY RAJ SHARMA
(Closing Manager Unit II) (Purchase Manager)
EXT # 60/98377-08405 EXT # 62/93199-67218
MR. ANIL SEHRA
MR. DINESH VERMA MR. REHMAN ALI MR.RAVINDRA MR. RAJEEV GUPTA MR. KAUSHAL KISHOR
MR.KULDEEP SINGH
(Designer Men’s)
(Designer Ladies)
(Sample Co-ordinator)
(Sample Co-ordinator)
(Communication Manager)(Merchandiser) (Planning in charge)
EXT # 62EXT # 62/99270-27516
EXT # 67/98370-42026
EXT # 67/93199-67213
EXT # 62/98970-40700
EXT # 62/93052-81008
EXT # 62/93192-68527

Products:

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 DAWAR GROUP produces world-class product at reasonable prices

The brand "DAWAR" has been able to maintain its aura of exclusivity and
distinction in the global market. Our brand "DAWAR" cherish the dreams of
people from across the world by providing footwear of their choice. With the
growing popularity, proliferation comes along.

WORK STRENGTH :

For a company to stay ahead in terms of quality and competitiveness, it has to

rely on the strength of its own infrastructure and resources. We, at Dawar Group,
realized it very early. Today, we not only have a most modern manufacturing
complex but also an array of sophisticated machines to produce a diverse range
of world-class footwear.

Besides a number of Italian Lasting Machines and German Closing Machines,

there are other machines at various stages of production. The assembly line
manufacturing enhances production and ensure quality. On-line Quality Control
Checks by seasoned professionals enable us to monitor consistency in
production of a particular order.

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From shoe upper to complete shoes, everything is produced in-house there by
reducing production lead-time and enhancing cost effectiveness. Over the years,
the group has kept a sturdy pace with technological advances in footwear
production. It has continuously upgraded its infrastructure to produce quality
footwear.

QUALITY POLICY

At Dawar, we look at quality from a different perspective. Concern for quality is

ingrained in our system. It is an integral part of our thought process. And that is

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how it has become a tangible aspect of our products. You can see and feel it.
Quality is not talking about it; it is doing it. It should be inherent in your belief
system.

From time to time our people undergo orientation programmes conducted with
the assistance of technocrats to understand qualitative aspects of products we
make. To top it all, the management of Dawar Group monitors the production
process to ensure that each footwear bears Dawar's seal of 'Quality Always'.

Market profile of the organization: -

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 EXPORT %

6%
7%
24% DAWAR GROUP
7% TEJ SHOE
GUPTA OVERSES
8%
ROGER EXPORT
VIROLA INDUSTRY
PARK EXPORT
METRO & METRO
SUPER HOUSE
8% 12%
VASHANA EXPORT
NOVA SHOES
8% 10%
10%

DAWAR GROUP captures 24 % shoe market in whole AGRA.

That shows the actual position of the organization in market

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