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A FEASIBILITY STUDY
A Feasibility Study
Presented to the
Faculty of the Graduate School
St. Jude College, Manila
In Partial Fulfillment of
The Requirements for the Degree
Master in Hospital Administration
June 2015
APPROVAL SHEET
____________________________________
FORTUNATO C. GABON JR, RRT, MHA, Ph.D
Adviser
____________________________________
TERESITA CALIP-CORPUS, M.D., MHA, Ed.D.
Chairman
_____________________ ____________________________
BU. CASTRO, M.D., LLB MARIA MARTHA FAROLAN, LLB
Member Member
Comprehensive Examination:
Oral Defense Grade:
_____________________________________
EXECUTIVE SUMMARY
Magsaysay Memorial District Hospital is the name of the institution wherein this
capacity. People regardless of their economic status prefer to come to this hospital for
consultation and for their medical and emergency care. Patients are not only from Lopez,
Quezon and neighboring towns but also even to those as far as Camarines provinces of
the Bicol region. It also attends and responds to referrals fro other health care facilities
such as barangay health stations, rural health units, private practitioners, private
hospitals/clinics and other government hospitals being a Center of Wellness and “CORE”
referral hospital of unified local health development zone 8 composed of five (5) rural
Hospital and two (2) other district hospitals: Ma. Eleazar Memorial District Hospital and
follows:
Pediatric Care
replacement to patients
c. Neurological services
voluntary blood donation, rabies prevention and control program for the elderly
and others
sciences courses around schools and universities over the Quezon province
Zone 8 composing of two (2) district hospitals, two (2) community hospitals
OWNERSHIP
The proposed project will be owned by the Magsaysay Memorial District Hospital
as part of its holistic operation. However, a private-public partnership will be used to aid
in setting up the dialysis center wherein the private partner shall be receiving credits for its
LOCATION
The fourth legislative district where the hospital primarily caters is composed of ten
Plaridel, Quezon and Tagkawayan composing of four hundred fifty two (452) barangays
having the total land area of 2,079.4 sq. km. Specifically, the dialysis center’s office shall
Municipality of Lopez.
The building that will be constructed or renovated or expanded should have space
for the following areas: patient waiting area, administrative area, doctor and examination
room, dialysis area, dialsate preparation room, nurse cabin, water treatment room, and
janitorial room.
The primary objective of this feasibility study is to propose for the establishment of
dialysis center at Magsaysay Memorial District Hospital. The proposal recognizes the
growing necessity for provision of medical and health services to the people in the most
The project design shall be communicated and collaborated with various sectors
of the government and assistance with non-government firms in order to foster the
maximization of varied skills and resources in innovative ways and allow sharing of
points shall be measured. Thence, the same proposal shall be proposed to other districts
of the province in attainment of the objectives and in hopes of propelling the advocacy to
PROJECT SUMMARY
MARKET FEASIBILITY
With the growing population comes the increase in number of aging individuals
and those who suffer from hypertension and diabetes that are resulting to renal failures.
These patients are in need of constant medication, kidney transplant, and dialysis
treatment. Nonetheless, renal treatments are of high costs and not nearly available to the
growing demand for renal care. Consequent to this, there is an acute shortage of dialysis
With this, comes the rationale behind the inception of Magsaysay Memorial District
Hospital. In Quezon Province, dialysis centers can only be availed in the capital city,
Lucena City. Consequently, that would take long hours of travel and extended agony of
dialysis patients just to be treated. They had to wait for long lines to avail medical
concerns of the elderly especially in remote areas in the third and fourth legislative
districts of Quezon Province in a more affordable and accessible way, MMDH Dialysis
Center is proposed.
TECHNICAL FEASIBILITY
The medical facility housing the dialysis center is situated attached to the main
facility of Magsaysay Memorial District Hospital. The facility shall be operating 5-dialysis
machine operations.
MANAGEMENT FEASIBILITY
The project shall be run and managed by the same management as the
shouldered and reaped by the MMDH management. Partnerships with other entities shall
FINANCIAL FEASIBILITY
The project shall entail high costs of initial capital due to the acquisition of capital
and biomedical equipments and the construction of the dialysis center facility,
Nonetheless, upon continuous operation, capital investments shall be returned upon the
Upon further years, the geriatric care center aims to also contribute cash inflows to
the operation of the district hospital helping in shouldering other hospital costs and
SOCIO-ECONOMIC IMPACT
The project would offer a better support to the social fabric by providing accessible
and affordable dialysis services to the locality in Quezon province particularly to the fourth
legislative district, and nearby third legislative district and Bicol Region.
INTRODUCTION
Dialysis is essential for patients suffering from End Stage Renal Disease (ESRD)
and it is observed from preliminary studies that the major contributing diseases are
diabetes and high blood pressure. Hypertension was estimated to be 118.2 million and
expected to hike at 213.5 million in 2025 and experienced of 20-40% of adults in urban
areas and 12-17% of adults in rural areas. Meanwhile, Philippine cases of diabetes are
recorded at 34.7 million in 2004 and are to rise to about 57.2 million in 2025.
But with this data having the need for a dialysis treatment center, constraints such
In summation, the need for dialysis centers in rural and district health units is very
much present. With this, patients can avail their needed treatment at a more accessible
The project feasibility study directly aims to cater the following objectives:
2. To establish a medical facility that shall provide patients the highest quality of care
needing it
Dialysis centers provide the patient with needed services that are easily
accessible with minimal travel time. Preferably a family member drives a dialysis patient
to and from the treatment facility but it is not uncommon that patient transport
himself/herself. For the patient who needs dialysis yet does not live within easy
commuting distance of a dialysis center, the only option is to move to the community
where the center is situated incurring more costs in relocation and absence of social
support system. The nearest dialysis center available to the province is situated in its
capital, Lucena City, which can take at least four to five hours of drive. Putting a dialysis
machine on rural and district hospitals would be of immense help since those patients
needing dialysis in the area would not be hindered by distance and travel time just to avail
Renal failure or failure of kidney’s normal function can be broadly classified into
acute kidney failure (kidney suddenly stops working, may be temporary and can be
caused of injury, accident or poisoning) and chronic kidney failure (gradual loss of kidney
Patients who suffer from the acute kidney failure are given drug relief and
temporary dialysis until normal operation of the kidneys commence while option for
treatment for chronic kidney failure is to replace the kidney with a suitable donor but with
available.
Hemodialysis and Peritoneal Dialysis are the two ways by which dialysis is
capital costs while the other can be self-administered though it entails more costs.
Patients prescribed with dialysis need to undergo the process until they go for
renal replacement. The frequency of dialysis varies from once a week to once a day
depending on the renal failure’s severity. Patients spend at a range of ten thousand to
twenty thousand pesos (P10, 000- 20,000) a month to avail treatment. They also have to
capacity of them are limited as only a maximum of 4 cycles are possible per machine
operating round the clock. Hence, there are points where these centers are overloaded
and patients have to wait for long lines just to get treated.
MARKET STUDY
Hospital, at the heart of Quezon’s fourth legislative district and which is particularly
situated in Lopez, Quezon. The rationale was due to the fact that kidney problems in the
locality were enormously putting the life of people in danger because of its cure’s
The following are the number of barangays in the third legislative district of
Quezon Province and their recent population count according to the Total Population by
Province, City, Municipality and Barangay survey of the National Statistics Office (2010):
RESEARCH DATA
The exact number of people requiring dialysis in the country is still not identified
Disease (CKD) registry and this is expected to provide useful epidemiological data in the
future.
In the prevention study done in Quezon, the prevalence at the community level is
8600 per million population in the study group and 13900 per million populations in the
control group. Data also revealed a prevalence of CKD that incidence of 151 per million
Kidney diseases rank seventh (7th) as the country’s leading cause of death. This
can be due to a “lethargic” lifestyle, and wrong food choices resulting to diabetes and
The Department of Health (DOH) said close to 23,000 Filipinos underwent dialysis
due to kidney failure in 2013, which is four times higher than the recorded cases in 2004,
summing up to a 10-15% hike per year. To quote Dr. Antonio Paraiso, manager of
DIALYSIS CENTER AT MAGSAYSAY MEMORIAL DISTRICT HOSPITAL:
A FEASIBILITY STUDY
14
Philippine Network for Organ Sharing, at least 12,000 Filipinos developed kidney failure,
diabetes are likewise reported, which are both contributors of kidney failure and
kidney).
One Filipino develops chronic renal failure every hour or about 120 Filipinos per
million people per year. Before 2010, the National Kidney and Transplant Institute (NKTI)
said over 5,000 Filipinos were undergoing dialysis and about 1.1 million worldwide were
Consequent to this comes the need for regular medical check ups and a shift to
healthier lifestyle. However, the cost of treating a kidney disease is very expensive and
beyond the financial reach of the masses. Renal transplant is limited due to the monetary
constraints and shortage of donors. Best can be done through the prevention of
progression of renal diseases. Strongly, there’s a growing necessity for the demand for
dialysis centers.
SWOT ANALYSIS
ENVIRONMENTAL ANALYSIS
STRENGTHS WEAKNESSES
OPPORTUNITIES THREAT
MARKETING STRATEGIES
POSITIONING
institution for affordable and accessible dialysis services. Likewise, it also positions itself
as an avenue of the government in doing its responsibility to provide quality and complete
PRODUCT
dialysis center. The management shall try to offer holistic renal health care to the
PLACE
There shall be lesser marketing emphasis on the place since the vicinity of
Magsaysay Memorial District Hospital is already familiar and known to people in the
community and other neighboring places.
The stated geriatric clinic ward will be incorporated as part of the hospital which
will be managed by the hospital itself and will be supported by the government. Private
sectors shall also aid in the implementation of such projects.
By this way, the dialysis center is easily accessible since it is attached to the
hospital’s main facility. Patients from the dialysis center can easily access other
ambulatory and diagnostic services since the facility is attached to the main infrastructure.
Also, the place of MMDH is strategically located along the Maharlika Highway
leading to Bicol Region so promotions posted beside/outside the hospital can be easily
seen and known by passerby.
PROMOTIONS
Magsaysay Memorial District Hospital, along with the partner organizations and
firms, may promote the dialysis center be done in the form of printing pamphlets,
releasing reading materials on renal health care, and coordination with other district and
municipal hospitals.
TECHNICAL STUDY
The center shall separate one machine out of five for Zero positive cases, this is
The facility that shall be constructed should have the following specifications:
1. Space for the dialysis center: 1700 sq.ft. to 3000 sq.ft. of built-up space for running
2. Hemodialysis machines
3. RO plant
6. Consumables
MANAGEMENT STUDY
provide medical needs and services of the people. Several national and local providers of
dialysis services are available to partner with local government, other hospitals, medical
The Government of Quezon in its commitment to improve the health and well-
being of the people has provided extensive resources to the primary and secondary level
1. Providing built-up space or vacant space for the construction and setting
The project once initiated and at the time the contract period between the private
organizations has elapsed, both parties (the government and private partner/s) shall
together decide for feasibility and design of future courses of action in continuity of the
project.
In order to meet the goals and the success of the dialysis center, there should be
FINANCIAL STUDY
The construction and initial operation of the dialysis center shall entail the
In reference to the above mentioned table for Total Costing Estimation, initial
SOURCE OF FINANCING
Funding for initial capital requirements shall be coming mainly from the provincial
donations from medical sectors, NGOs, and feasibility study’s private partners shall be
The tables for projected cash flows for years one and two are presented below.
We can deduce from the table that there would be lesser inflows from year one as to
return the investment for capital and biomedical equipments, and the construction of
dialysis center facility per year. For the following year, regular patient must hike into 5
more regular patients. Increase in costs for the second year is likewise expected. Along
and from Philippine Health Insurance Corporation with efficient and effective business and
marketing planning and being able to meet the revenue quota, the dialysis center shall be
PROJECTED INCOME
Dialysis Treatment (est.15,000/treatment @52wks. @10 patients) 7,800,000.00
Consumables 800,000.00
TOTAL PROJECTED INCOME (First Year) 8,600,000.00
Add: Government Budget Appropriated for Dialysis Center 2,000,000.00
Subsidy from PHIC 202,500.00
PROJECTED TOTAL CASH INFLOWS 10,802,500.00
PROJECTED INCOME
Dialysis Treatment (est.15,000/treatment @52wks. @15 patients) 11,700,000.00
Consumables 1,000,000.00
TOTAL PROJECTED INCOME (First Year) 12,700,000.00
Add: Government Budget Appropriated for Dialysis Center 2,000,000.00
Subsidy from PHIC 202,500.00
PROJECTED TOTAL CASH INFLOWS 14,902,500.00
SOCIO-ECONOMIC STUDY
Medical care is not a privilege; it is a right that should be given to each and every
one. Nonetheless, constraints such as financial costs, distance and travel, availability of
medical facilities are present hindering citizens to avail quality and accessible medical
The accomplishment of this would offer better support to the society by providing
effective medical care to dialysis patients and at the same time, this could reinforce the
The establishment of this feasibility study’s actualization can address the needs of
dialysis patients for a more accessible, more affordable dialysis treatment that could ease
up their pain and financial costs. Provision of such in the locality can better help the
few years as population ages and acquires diseases resulting to renal failure. With this
escalated need for such treatment, hospital administrators and management should
consider adding a kidney dialysis treatment center to their medical facilities. In the shorter
term, establishing such shall require significant investment but in the longer run, the
people as well as the medical institution shall reap the fruits of their investment through
REFERENCES
Blagg, C.R. (2008). The Renaisance of home hemodialysis: Where we are, why we got
here, what is happening in the United States and elsewhere, Haemodialysis
International 2008; 12: S2-S5
Cass, A. et.al. (2011) Increasing home-based dialysis therapies to tackle dialysis burden
around the world. 2011. http://onlinelibrary.wiley.com/doi/10.1111/j.1440-
1797.2010.01418.x/full
Feidhlim-Woods, H. (2010). The influx of dialysis patients, what does the future hold?.
Fresenius Home Therapies Conference 2010 – Presentation
Quezon Government. (2012). Quezon Renal Health Services Plan 2008-17, Part one: The
Way Forward, Quezon Territory Government Renal Health Service Plan 2010-
2015.
APPENDICES
CURRICULUM VITAE