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TEST ITEM FILE

Judith Nash
SAIT

MARKETING: AN INTRODUCTION
Sixth Canadian Edition

Gary Armstrong
University of North Carolina

Philip Kotler
Northwestern University

Valerie Trifts
Dalhousie University

Lilly Anne Buchwitz


Wilfrid Laurier University

Contributing Author:
David Gaudet
SAIT Polytechnic

Toronto
ISBN: 9780134395753

Copyright © 2017 Pearson Canada Inc. All rights reserved.


This work is protected by Canadian copyright laws and is provided solely for the use of instructors in teaching their
courses and assessing student learning. Dissemination or sale of any part of this work (including on the Internet) will
destroy the integrity of the work and is not permitted. The copyright holder grants permission to instructors who have
adopted Marketing: An Introduction, Sixth Canadian Edition, by Armstrong, Kotler, Trifts, Buchwitz, and Gaudet to
post this material online only if the use of the website is restricted by access codes to students in the instructor’s class
that is using the textbook and provided the reproduced material bears this copyright notice.
Marketing: An Introduction, Sixth Canadian Edition Armstrong, Kotler, Trifts, Buchwitz, Gaudet

CONTENTS

PART ONE – DEFINING MARKETING AND THE MARKETING PROCESS


CHAPTER 1: MARKETING: CREATING AND CAPTURING CUSTOMER VALUE
CHAPTER 2: COMPANY AND MARKETING STRATEGY: PARTNERING TO BUILD CUSTOMER
RELATIONSHIPS
CHAPTER 3: SUSTAINABLE MARKETING, SOCIAL RESPONSIBILITY, AND ETHICS

PART TWO – UNDERSTA NDING THE MARKETPLACE AND


CONSUMERS
CHAPTER 4: ANALYZING THE MARKETING ENVIRONMENT
CHAPTER 5: MANAGING MARKETING INFORMATION TO GAIN CUSTOMER INSIGHTS
CHAPTER 6: UNDERSTANDING CONSUMER AND BUSINESS BUYER BEHAVIOUR

PART THREE – DESIGNING A CUSTOMER-DRIVEN MARKETING STRAT EGY


AND MARKETING MIX
CHAPTER 7: SEGMENTATION, TARGETING, AND POSITIONING
CHAPTER 8: DEVELOPING AND MANAGING PRODUCTS AND SERVICES
CHAPTER 9: BRAND STRATEGY AND MANAGEMENT
CHAPTER 10: PRICING: UNDERSTANDING AND CAPTURING CUSTOMER VALUE
CHAPTER 11: MARKETING CHANNELS
CHAPTER 12: RETAILING AND WHOLESALING
CHAPTER 13: COMMUNICATING CUSTOMER VALUE: ADVERTISING AND PUBLIC
RELATIONS
CHAPTER 14: PERSONAL SELLING AND SALES PROMOTION
CHAPTER 15: DIRECT, ONLINE, SOCIAL MEDIA, AND MOBILE MARKETING
CHAPTER 16: THE GLOBAL MARKETPLACE

Copyright © 2017 Pearson Canada Inc.

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