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Welcome to our new micro site on the PEST or PESTLE analysis.
Our popular page has now been improved and is split into more
easily digested chunks. Lets us know your comments and
feedback. Use the menu above to navigate through this PESTLE Have you seen our
analysis micro site. free culture survey
Visit the article home page for all of our articles and content For more great
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This page last updated The PEST or PESTLE Analysis articles micro site
3 June 2009
The term PESTLE has been used regularly in the last 10+ years
have you seen our new short and its true history is difficult to establish.
management articles site
http://rapidbi.com/pestle/[30/11/2009 12:54:37]
Writing a PESTLE analysis - a diagnostic tool, STEP, PEST analysis, SLEPT analysis, STEPE, ETPS, SWOT, Marketing, environment scan
PEST have proven to be more popular than STEP is not known. product and
Need to identify Critical There is no implied order or priority in any of the formats. process
Success Factors? sustainability
Some purists claim that STEP or PEST still contain headings www.gabi-software.com
Need to understand which are appropriate for all situations, other claim that the
Corporate Social additional breakdown of some factors to help individuals and
Responsibility? teams undertaking an environmental scan. A Personal
Try our systematic Strategic Plan
business SWOT tool for Quite who and when added what elements to the mnemonic is a Think, plan, and
free NOW mystery, but what we do know is that the actual order and words act strategically at
Developed By former contained are common to certain parts of the world and streams
of academic study. The term PESTLE is particularly popular on
the individual level
Business Link Advisers,
and now used by former HR and introductory marketing courses in the UK. Others favour - Sample
www.cmoe.com/strategic
Business Link Advisers PEST, STEP or STEEPLE.
with their private clients. top
Employee
Find out more about our Performance
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Mgmt
management and
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logos below: Introduction to The PESTLE Analysis tool performance mgmt
PESTLE analysis is a useful tool for understanding the “big software ratings.
picture” of the environment in which you are operating, and the Evaluate now!
opportunities and threats that lie within it. By understanding the HR.TechnologyEvaluation
environment in which you operate (external to your company or
department), you can take advantage of the opportunities and
minimize the threats.
Specifically the PEST or PESTLE analysis is a useful tool
for understanding risks associated with market growth or
decline, and as such the position, potential and direction
for a business or organization.
http://rapidbi.com/pestle/[30/11/2009 12:54:37]
Writing a PESTLE analysis - a diagnostic tool, STEP, PEST analysis, SLEPT analysis, STEPE, ETPS, SWOT, Marketing, environment scan
Try our business SWOT relevant section of the table.
tool for free NOW
U The questions are examples of discussion points, and
should be altered depending on the subject of the analysis,
and how you want to use it.
Make up your own PESTLE questions and prompts to suit
Try our business SWOT
the issue being analyzed and the situation (i.e. the people Visit our NEW articles micro site
tool for free NOW
doing the work and the expectations of them). Other great tools:
business SWOT, PESTLE & SMART
top It is important to clearly identify the subject of a PESTLE
analysis (that is a clear goal or output requirement), Have you seen our
because an analysis of this type is multi faceted in relation
free videos on coaching?
On to SWOT analysis
To take the PESTLE analysis forward you can integrate the
results into your SWOT.
The outputs from the BIR/ SWOT will provide you with your
internal strengths and weaknesses.
Have a look at the HIGH impacts from the PESTLE. Some will be
positive in nature, others will be negative. List these on your
SWOT analysis under OPPORTUNITIES and THREATS.
Have you found this page of value? Need more details/ ideas?
Your feedback is welcomed.
http://rapidbi.com/pestle/[30/11/2009 12:54:37]
Writing a PESTLE analysis - a diagnostic tool, STEP, PEST analysis, SLEPT analysis, STEPE, ETPS, SWOT, Marketing, environment scan
top
PEST-G or PEST-E
There has been some changes to the way PEST is being used in
2009, with the addition of G for Green or E for Environment.
Within the PESTLE version of course this is already catered for.
It has taken some time, but now those faithful to PEST rather
than PESTLE are starting to change and add a new variant.
top
The BIR, the diamonds and the term RapidBI is © & TM Mike Morrison. All other TM & © acknowledged
http://rapidbi.com/pestle/[30/11/2009 12:54:37]