CHAPTER-1

INTRODUCTION

1.1 INTRODUCTION

1.1.1 MEANING OF THE PROJECT

JOB SATISFACTION : Job satisfaction or employee satisfaction has been defined in many
different ways. Some believe it is simply how content an individual is with his or her job, in other
words, whether or not they like the job or individual aspects or facets of jobs, such as nature of
work or supervision. Others believe it is not as simplistic as this definition suggests and instead
that multidimensional psychologicalresponses to one's job are involved. Researchers have also
noted that job satisfaction measures vary in the extent to which they measure feelings about the
job (affective job satisfaction). or cognitions about the job (cognitive job satisfaction).

CONSUMER SATISFACTION : Customer satisfaction (often abbreviated as CSAT, more

correctly CSat) is a term frequently used in marketing. It is a measure of how products and
services supplied by a company meet or surpass customer expectation. Customer satisfaction is
defined as "the number of customers, or percentage of total customers, whose reported
experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals.

WORKING CAPITAL MANAGEMENT: The goal of working capital management is to ensure

that a firm is able to continue its operations and that it has sufficient ability to satisfy both
maturing short-term debt and upcoming operational expenses.
The management of working capital involves managing inventories, accounts receivable
and payable, and cash.
1.1.2 RESEARCH PROBLEM:

The first step while conducting research is careful definition of Research Problem. “To ERR
IS THE HUMAN” is a proverb which indicates that no one is perfect in this world. Every
researcher has to face many problems which conducting any research that’s why problem
statement is defined to know which type of problems a researcher has to face while conducting
any study. It is said that, “Problem well defined is problem half solved.”
Basically, a problem statement refers to some difficulty, which researcher experiences in the
context of either a theoretical or practical situation and wants to obtain the solution for the
same.
The problem statement here is:
“To study the SALES PROMOTION SCHEMES OF VODAFONE”
1.2 OBJECTIVE OF STUDY:

 How does Vodafone attract their customers through advertisements?

 What are the additional benefits that the customers get by the
promotional schemes?
 What is the impact of promotions of Vodafone on customers?

1.3 SCOPE OF STUDY:

Extensive survey on sales promotion schemes will provide lot of valuable information about
the brand awareness of the product and it will be easy to find out the likes and dislikes about
the product. For company, it will provide through knowledge about the sales promotion
schemes in comparison with other market product and suggest valuable direction of the current
market trend. It will provide lot of information about the market trend and sales promotion
schemes about the product.

It will include valuable suggestions for the company, how the company can strengthen their
own brand?

The study of sales promotion schemes will provide me lot of information on:

Which promotional activities influence your decision to go for Vodafone rank in a

preference order ?

Does the different classes of the customers differ their preferences?

My study includes an extensive survey over 100 customers who normally use the services.

1.4 COMPANY PROFILE

NAME OF THE COMPANY:

TELEPHONE NUMBER:

ADDRESS:

LIST OF BORD OF DIRECTORS

NATURE OF THE ORGANISATION

TYPE OF INDUSTRY

BUSINESS IN WHICH IT IS OPERATION

 FUNCTIONAL AREAS

COMPANY VISSION AND MISSION

PRODUCT RANGE OF THE COMPANY

SIZE [MANPOWER & TURNOVER] OF THE COMPANY

ORGANISATIONAL STRUCTURE OF THE COMPANY

MARKET SHARES AND POSITION OF THE COMPANY IN THE INDUSTRY

1.5 INDUSTRY PROFILE

CHAPTER-2

REVIEW OF LITERATURE

CHAPTER-3

RESEARCH METHODOLOGY

CHAPTER-4

DATA PRESENTATION , ANALYSIS & REDUCTION

CHAPTER-5

DATA INTERPRETATION

CHAPTER-6

SUMMARY AND CONCLUSION

6.1 RESULT OF STUDY

6.2 LIMITATION

6.3 CONCLUSION
 CHAPTER-7

REFERENCE/BIBLOGRAPHY