Sarvajanik Education Society

S. R. Luthra Institute of Management

Subject: Product & Brand Management, Class: Marketing Specialization, Shift-I
Assignment [20 Marks] - Case Study Assignment
Group Enrolment No. Name Topics
No.
167500592027 GAJERA NIRAL
1 167500592079 PATEL MEERA Product Life Cycle + 3 case studies (1 per person related to the topic)
167500592121 VIRADIYA KRISHNA CHATURBHAI

167500592013 BRAHMBHATT URVI ANISHKUMAR

2 167500592031 GOYANI PRINCE PRAVINBHAI Product Portfolio + 3 case studies (1 per person related to the topic)
167500592054 MODI SAMIRKUMAR MAHENDRABHAI

167500592029 GANDHI ZENNY ANIL

New Product Development & Commercialization + 3 case studies (1 per person related to
3 167500592114 SOMANI MONISH JITESH the topic)
167500592115 SONI RAVINA BHAWARLAL

167500592007 BALSARA VIRAJ HEMANT

4 167500592045 LAD HIRENKUMAR RAMESHBHAI
167500592067 PATEL AJAYKUMAR VIJAYBHAI Brand Equity Management System + 3 case studies (1 per person related to the topic)

167500592001 ADESHARA AKASH ALPESH

5 167500592049 MARU NIKUNJ KHIMJIBHAI Brand Positioning + 3 case studies (1 per person related to the topic)
167500592117 UPADHYAY VIRALKUMAR NARENDRABH

167500592034 JAIN ADITYA JITENDRAKUMAR

6 167500592035 JAIN KARISHMA Brand Association + 3 case studies (1 per person related to the topic)
167500592036 JAIN PRACHI NARESH

167500592060 PATEL NIKUNJ

7 167500592062 NISHI JAIN Managing Growth + 3 case studies (1 per person related to the topic)
167500592083 PAGARIA PREKSHA PRAMOD

167500592003 ARORA JUHI GOPAL

8 167500592065 PANDIT MEGH PADMESH
167500592112 SIRSATH ANJALI JIBHAUBHAI Measuring Sources of Brand Equity + 3 case studies (1 per person related to the topic)
 167500592005 SARAIYA AYUSH
9 167500592042 SONI KRUNAL SANJAYKUMAR Managing the Mature Product + 3 case studies (1 per person related to the topic)
167500592058 NAKRANI JAY MAHENDRABHAI

167500592011 BHAMLA FAJAL MUSTAK

Designing & Implementing Branding Strategy + 3 case studies (1 per person related to the
10 167500592022 DESAI DHRUTI RAJESHBHAI topic)
167500592023 DESAI ZEEL KETANBHAI

167500592017 CHAUHAN SHIVANSHU SATYAPALSINGH

11 167500592048 AGARWAL MANOJ Launching Brand Extensions + 3 case studies (1 per person related to the topic)
167500592061 NIRAV SURESHBHAI DIYORA

167500592004 DONGA ARVACHI

12 167500592070 PATEL DEVANSHI HEMANTBHAI Managing Brand Over Time + 3 case studies (1 per person related to the topic)
167500592073 PATEL HETAL BHARATBHAI

167500592050 MEHTA GINIYAS TARACHAND

Brand Equity Measurement Approaches + 3 case studies (1 per person related to the
13 167500592118 USMANI FARHAN ARIF topic)
147500592010 BHAVESH NATALI

167500592043 KUNDAN NABILA UMAR

167500592047 MAKWANA BHAVESH RAMESHBHAI Managing Brand over Geographic Boundary + 3 case studies (1 per person related to the
14 topic)
167500592072 PATEL DIVYANGKUMAR PRAVINCHAND
Date of Submission of hardcopy: 13th April, 2018

Note: 1. Attach the handout of ppts first (9 slides per page

2. Attach 3 case studies per person after the ppts.
3. Case studies can be the print out of soft copy
4. Case study shall include main copy of the case, summary and detailed analysis by linking with various branding concepts pertaining to the title of
your study.

Faculty: Roshni Singh

 Sarvajanik Education Society
S. R. Luthra Institute of Management
Subject: Product & Brand Management, Class: Marketing Specialization, Shift-I
Assignment [10 Marks] - Analyze the articles from the magazines
Group Enrolment No. Name Topics Magazine Name Issue Page No.
No.

e.g. 167500592222 afasdfadfa dsfaf fadsfasdfewr afasfewr adfasdfas e.g. Business Today January, 2018 32-33

9
 10

11

12

13

14

15

16

17

18

19

20

21

Date of Submission of hardcopy: 13th April, 2018

Note: 1. First attach the copy of the article.
2. Perform hand written analysis of the article.
3. Attach as many concept of branding and product management as you can with the article.
Note: 1. First attach the copy of the article.
2. Perform hand written analysis of the article.
3. Attach as many concept of branding and product management as you can with the article.

Faculty: Roshni Singh