Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
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Kotabe, Masaaki dan Kristiaan Helsen. 2011. Global Marketing Management.
Hoboken: John Wiley & Sons (Asia) Pte Ltd.
Maheswaran, Durairaj. 1994. “Country of Origin as a Stereotype: Effects of
Consumer Expertise and Attribute Strength on Product Evaluations,”
Journal of Consumer Research (21): 354-365.
Nagashima, Akira. 1970. “A Comparison of Japanese and U.S. Attitudes Toward
Foreign Products,” Journal of Marketing (34): 68-74.
Neese, William T. dan G.Tomas M. Hult. 1996. “Demographic Predictors of
Country-of-Origin Tendencies: A Luxury Sedan Example,” The Journal of
Marketing Management (6): 48-60.
Oxford Dictionary. 2013. Definition of Age in English.
Oxford Dictionary. 2013. Definition of Work in English.
O’Shaughnessy, John. dan Nicholas Jackson O’Shaughnessy. 2000. “Treating the
Nation as a Brand: Some Neglected Issues,” Journal of Macromarketing
(20): 56-64.
Schaefer, Anja. 1997. “Do Demographics Have an Impact on Country of Origin
Effects?,” Journal of Marketing Management (13): 813-834.
Schooler, Robert D. 1965. “Product Bias in the Central American Common
Market,” Journal of Marketing Research (II): 394-397.
Schooler, Robert D. 1971. “Bias Phenomena Attendant to the Marketing of
Foreign Goods in the U.S.,” Journal of International Business Studies (2):
71-80.
Solomon, Michael R. 2004. Consumer Behavior: Buying, Having, and Being.
Upper Saddle River: Pearson Education (Asia)
Wang, Xuehua. dan Zhilin Yang. 2008. “Does country-of-origin matter in the
relationship between brand personality and purchase intention in emerging
economies? Evidence from China’s auto industry,”. International Marketing
Review (25): 458-474.
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