Plastics Recycling

Plastics Recycling Business Plan
Executive Summary
The growing utilization of plastics in industrial and consumer applications, combined with increased
consumer awareness surrounding solid waste recycling, has led to an increased demand for recycled
plastic resins and products. One of the fastest growing types of collected plastic materials for recycling is
polyethylene terephthalate (“PET”) from post-consumer beverage and water bottles. Replay Plastics will
capitalize on the opportunities in the recycled resin and packaging markets through two main divisions: a
Recycling Division and a Packaging Division.
The Company will create a PET cleaning and refining plant located in the western United States (all 16
major North American PET recycling plants are currently located in the eastern United States or Canada).
Its initial capacity will be 46 million pounds, and it will utilize post-consumer bottle feed stock presently
collected in California, Oregon and Washington States, which collect over 200 million pounds per year.
The Company will be vertically integrated, and use almost all of its recycled material in its Packaging
Division. Any surplus materials (clean flake) produced will be sold to outside companies. The extruded
sheet may then be sold to manufacturers, who will thermoform it into high-visibility packaging or use it
in other high value added manufacturing operations. The strapping will be sold to companies who ship
large packages or pallets, such as the lumber milling industry. The Company currently has commitments
available from customers to purchase all of the product produced.
MANAGEMENT
Ben Braddock, President, has a 30-year history of experience encompassing all aspects of Polymer Raw
Material, Plastic Conversion Methods, and Venture Development. He has founded successful ventures in
the plastic converting industry, and assisted in the launch of five plastic converting manufacturing plants.
Sam McGuire, Executive VP and COO, is a graduate Engineer with over 20 years experience in the post-
consumer plastics recycling industry and is the inventor of the primary cleaning & refining technology
used in the process for this project. He has received a patent for his technology and has been directly
involved in over twenty-five major post consumer plastics recycling projects. Carl R. Smith, CFO, has over
30 years investment and merchant banking and management experience. He has assisted in raising over
$500 million and served as board member and/or officer in over 40 public and private companies.
1.1 Objectives
Sales passing $15 million in first year, $31 million in year 2, growing to $43 million.
Gross margin of 35% or more in first year, 45% in second year then 50% or more.
Net profit of 13% in year one, then exceeding 20% annually starting in year two.
1.2 Mission
Replay Plastics is a manufacturing company dedicated to converting waste plastic materials into
commercially viable products, utilizing environmentally friendly recycling and manufacturing methods.
We intend to make enough profit to generate a significant return for our investors and to finance
continued growth and continued development in quality products. We will also maintain a friendly, fair,
and creative work environment, which respects diversity, new ideas and hard work.
1.3 Keys to Success
The main keys to the success of the Company are:
Secure Supply- Contract for supply of post-consumer bottles and post-industrial manufacturing waste for
PET raw material feed stock.
Marketing – Contractual arrangements for the sale of virtually all initial production.
Management – Strong senior management with extensive, broad-based, industry-specific experience.
1.4 Potential Risks
Unavailable or scarce raw material feed stock for production
Replay is confident that it has secured good availability of low cost post-consumer PET bottles (feed
stock) derived from post-consumer beverage bottles from California based recycling collectors, and has
back up sources identified.
Technology employed may be unreliable or unprovenReplay will use a proven, patented technology that
was developed by one of its principals for the cleaning and recycling phase. The extrusion division will
employ commercially proven technology – the industry is employing unique recycled PET technology
which is used by prominent eastern U.S. manufacturers of PET extrusions.
There may not be a market for the Company’s products
The Industry-wide experience of the Management Team has allowed them to identify markets for the
Company’s products. Their expertise and reputations have allowed them to obtain commitments for
virtually all of the planned initial production.
The location may not be near enough to markets
The markets that have been identified are primarily in the western U.S., which will provide a distinct
advantage to the Company because of freight costs and delivery timing.
The Company may not be able to attract top management
The Company has assembled a world class management team with proven ability and direct experience
in the Company’s market segments.
Company may not meet environmental standards
This environmentally-favorable venture provides for the development of technically feasible and
economically viable solutions to PET plastic beverage bottle recycling, as well as environmentally aware
in-house re-use practices which filter and return nearly all of the process water to the production lines.
The Company may not be able to sell all of its production capability
Through the Senior Management’s industry-wide contacts, the Company has identified potential
customers and received commitments for all of the production potential of the initial facility.
Company Summary
The Company will capitalize on the opportunities in the recycled resin and packaging markets through
two main divisions: a Recycling Division and a Packaging Division.
Recycling Division
Using a patented process, the Company will create a PET cleaning and refining plant located in the
western United States; we have chosen this region because all 16 major North American PET recycling
plants are currently located in the eastern United States or Canada, despite western states’ favorable
recycling attitudes among consumers. Its initial annual capacity will be 46 million pounds and it will
utilize bottle feed stock from California, Oregon and Washington States, which collect over 200,000,000
pounds per year. The Company will become totally vertically integrated, and use all or almost all of its
recycled material in its Packaging Division. Any surplus material produced will be sold to outside
companies.
Packaging Division
We will create a plant (actual facilities to be shared with the Recycling Division) to manufacture extruded
plastic roll stock sheet or high-strength strapping, employing state-of-the-art technology developed to
utilize recycled PET resin. The extruded sheet will be primarily sold to thermoformers who will convert it
into high visibility packaging, as well as laminators and fabricators. The strapping will be sold to
commercial users for use as package or pallet strapping. The Company currently has commitments from
customers to purchase all of the initial production capacity. Excess flake will be sold to outside
customers.
2.1 Company Ownership
Replay Plastics is owned by the initial founders, B. Braddock, S. McGuire and C. Smith, who are the
proposed three executives of the operating entity. The plan was conceived and developed by these
individuals, with the intent to apply their extensive experience and contacts in the industry to building a
successful profitable corporation.
2.1.1 Potential Conflict
Our COO, Mr. Sam McGuire, the inventor and patent holder of the recycling process to be used by the
Company, is a principal in Company A of Chicago, IL. For many years, Company has designed,
manufactured and assembled plastic recycling equipment, and has given us quotes on meeting our
needs in this area.
After a thorough investigation, Replay has found that Company A is able to source or supply the required
equipment at considerably lower cost than any other company from which a quote was available. Mr.
McGuire has disclosed that Company A has included a smaller than normal margin in their quote on
goods they will manufacture, to cover overhead, contingency and profit which might result in a small
benefit to him. They have agreed to source all of the equipment possible with no added margin.
Replay has concluded that the savings available outweigh any other consideration and that we will
purchase the cleaning and refining equipment from Company A.
2.2 Start-up Summary
Our start-up expenses are budgeted at $210,000, which is mostly for on-site contractor services during
facility preparation. $50,000 has been set aside for legal and accounting, $25,000 for special consulting
that may be required during start up and $50,000 each for local engineering and lab equipment and
supplies. $30,000 has been set aside as a contingency for the start up period.
Our largest Start-up Requirement is the building of the recycling and extrusion facility. Its final value at
completion is listed below as a long-term asset of $3,620,000 (excluding expensed items like consultants
and engineering listed above). Aside from the building itself, we need $25,000 in machinery and fixtures,
$500,000 of inventory (plastic bottle feed stock) and cash to cover us through the initial year.
Products
Replay Plastics will utilize two processes in the same facility to produce:
Cleaned and recycled plastic PET flake (RPET), recovered from post-consumer beverage bottles and
manufacturing waste produced by its sheet customers
Extruded roll stock sheet PET.
Extruded PET high-strength strapping for securing large packages or pallet loads; each using 100% RPET
produced in-house
3.1 Product Description
Roll stock sheet will be sold to custom thermoformers primarily to be used to produce high-visibility
packaging. It will also be sold to manufacturers of laminates and fabricated plastic products.
High strength PET packaging strapping is used to secure packages or pallets in such industries as lumber
milling and corrugated and other paper production.
Both products will be extruded from post-consumer polyethylene terephthalate (PET) bottles. The
recycling programs in California, Washington and Oregon collect in excess of 200,000,000 pounds of PET
bottles per annum. Replay’ initial capacity will be 46,000,000 pounds.
Using a patented process, Replay will clean and refine the PET material from the post-consumer bottle
stock and post-industrial manufacturing waste. The PET flake resin produced will be extruded into roll
stock sheet or high-strength strapping.
Although the Company expects to convert all of its bottle feed stock into extruded products, any surplus
flake will be sold to outside manufacturers.
3.2 Competitive Comparison
While quality and delivery are important factors to our potential clients, price is most often the
determining factor in a buying decision. Good-quality packaging products manufactured from recycled
(less expensive) resins, as close as practical to the end customer’s operations, will be most competitive
and achieve a significant market share. These factors have helped to determine the business parameters
of Replay Plastics.
3.3 Sourcing
In excess of 200,000,000 pounds of post-consumer PET beverage bottles are collected and available as
feed stock for manufacturers who can re-process this material into commercial products. The Company
has excellent relations with the firms and associations that collect and distribute these materials and has
been assured that its requirements will be available for the foreseeable future.
The Company has entered negotiations with a California based source of post-consumer bottles and is
confident that sufficient volumes are available on a contract basis from this source to satisfy its
requirements. In addition, the Company intends to purchase production waste from its sheet customers
and blend it into its feed stock.
Currently, the majority of the post-consumer PET bottles collected in California, Oregon and Washington
are exported to China. The Chinese have absorbed the amounts surplus to the use in North America.
Their interest has kept the industry in the position of being able to maintain a steady price range for this
bottle stock. A significant percentage of all sales of such bottle stock are managed by Plastics Recycling
Corporation of California (PRCC), an industry funded marketing agency which operates similarly to a co-
operative. They accept bids from potential buyers on behalf of the firms which act as “consolidators,”
which accumulate stocks from the smaller, individual bottle-recycling depots. Some amount of the
available stocks are regularly bought by recyclers in eastern North America who focus on the carpet
manufacturers who use RPET resin in their process, but the high cost of transport from the western U.S.
makes eastern sources more desirable.
Replay has a good relationship with Company B, one of the larger consolidators in California. Company B
has indicated a desire to contract to supply Replay with all of its raw material needs. They prefer to deal
with a local consumer such as Replay, rather than the uncertainty and extra preparation requirements of
the export market.
There are other sources of post-consumer feed stock known to Replay, and we are confident that we will
have sufficient materials available for our production needs.
3.4 Technology
Sam McGuire, a key member of our Management team, is one of the original innovators of cleaning and
refining technology for post-consumer PET, and we will be utilizing his patented process in our recycling
facility. Sam has worked in the establishment and operation of facilities employing similar technologies
over the last several years.
On the manufacturing side, Management has been an integral part of the advancement of industry
practices over the last twenty years or so, and includes in their knowledge base most, if not all, of the
state-of-the-art available equipment and manufacturing techniques.
Market Analysis Summary
Strong demand for recycled plastics is working in the industry’s favor. Major users of plastic packaging,
apparently responding to consumer desires, have begun incorporating at least some recycled plastic
content in their products as part of the growing interest in recycling. Recycled resin demand is on the
rise as prices for the two major recycled resins, PET and HDPE, continue to hold value or appreciate
against their virgin counterparts.
In volume, PET is currently the number one recycled resin. Supply of recycled PET is in excess of 800
million pounds per year. This figure is expected to grow, reaching over 1 billion pounds during the next
few years. The plastics industry has developed new markets and applications for recycled resins from
both post-consumer and post-industrial sources.
PET leads the recycled recovered resins as the most visible and valuable, and its use is increasing. Of the
total 3.7 billion pounds of PET consumed in 1997, just 16% was from recycled sources. Of the more than
90 billion pounds of plastics produced annually in the United States, less than 5% is from recycled
sources. Plastics, after aluminium, represent the second highest value material in the waste stream and
have the highest projected growth rate.
Markets and uses for recycled plastics are rapidly expanding. Plastic containers are being collected at the
curb for recycling in nearly 500 communities, representing more than 4 million households. U.S. demand
for recycled plastic will continue to expand and new markets will develop as technologies permit the
efficient segregation and reprocessing of high-purity resins. Improved quality of resins, environmental
issues and higher prices for virgin resin will contribute to growth.
Packaging is expected to be the largest market segment for recycled plastics, with sheet and lumber
following. Surveys indicate that Americans are increasingly willing to collect and separate discarded
packages, foregoing a degree of convenience to make products more disposable, and even paying a
premium for a recycled item.
Increasingly, communities are refusing to consider incineration until every effort is made first to recycle;
public sentiment is strongly in favor of products that can be recycled or are made of recycled materials.
In recent years, the household recycling rate of PET bottles has more than doubled to 30% of all PET soft
drink bottles sold. In fact, PET’s recycling rate is the fastest growing among all beverage containers. The
future of PET recycling is even brighter than it has been in the past. PET intrinsic scrap value is second
only to aluminium among container materials. The plastics industry has launched a research and
development program aimed at increasing PET recycling. According to the U.S. Environmental Protection
Agency (EPA), plastic soft drink bottles account for approximately 2% of the solid waste discarded in
America. The EPA has set a national goal to recycle 25% of the municipal solid waste stream and the
industry is committed to achieving its share of that important goal.
The recycling industry intends to accelerate the rate of plastic recycling as part of its commitment to
develop solutions to the solid waste problem. Industry analysts have projected that 50% of all PET
containers will be recycled by the year 2007. More plastics will be recycled annually than any other
recyclable material. Replay believes a significant answer to America’s waste problem lies in creating high
value, recycled thermoformable sheet and other extruded products for the packaging market.
Although more than 200 million pounds of PET post-consumer materials are collected in the western
United States each year, there is presently no local cleaning and refining facility converting the bottles
into resins suitable for re-manufacturing. Originally, recycled PET (RPET) was used primarily in the carpet
fiber industry, which is located along the eastern seaboard. The early development of the RPET industry
was therefore focused in the eastern USA, with eastern states adopting the first bottle deposit laws that
resulted in collection of post-consumer bottles that can be recycled. Recently, California, Oregon and
Washington have adopted bottle deposit programs, and accumulation of recyclable materials in those
states has begun. With all of the cleaning and recycling plants and the majority of consumers
traditionally located in the eastern part of the country, development of consumers of recycled flake and
down-line products, such as film and sheet, has been slow to develop in the West. A strong demand for
post-consumer bottles from Asia has prevented the buildup of inventories and reduced the pressure for
the collection industry to find or develop western markets.
There is currently no independent extrusion plant of recycled polyterephthalate (PET) sheet in the
western United States or Canada that services the roll stock requirements of major custom and
proprietary formers. With the development of the recycling industry for PET starting in the eastern part
of the country, and the preponderance of consumers of sheet there as well, development of
independent extrusion facilities using RPET has been slow to develop. It appears that in order to attract
such companies, local sources of RPET would have to available. While there are customers in the West
for the products, contracting a supply and shipping it from the East makes the venture unattractive.
Our founders recognize that an opportunity exists and propose a vertically integrated conversion facility
that will employ state-of-the-art technologies to produce extruded sheet and high strength strapping
from 100% recycled PET post-consumer bottle stock, cleaned and refined in our own facility.
4.1 Target Market Segment Strategy
The Company has chosen its target markets because recycled PET (RPET) is in high demand as flake resin
by converters, as roll stock sheet used to produce high visibility packaging and as high strength strapping
for the lumber industry. Sales are price-sensitive, so that proximity to markets and feed stock source
provide a competitive edge. Replay Plastics identified an opportunity to take advantage of both
circumstances in the western United States.
RPET Flake
Total market demand is reported as 1.2 billion pounds per year. Since only 800 million pounds are
processed in the USA, consumers are forced to look at wide spec virgin PET (virgin resin that is outside of
spec but still usable) which is normally sold at a discount to virgin prices, but still higher than recycled
(RPET) pricing. Some manufacturers are also forced to import materials from Mexico, India and South
America. Some converters are being forced to use more expensive virgin resin.
The current pricing for virgin resin is $0.65-0.73 per lb. and $0.42-.53 for RPET flake. The spread
between the two has traditionally been maintained at approximately $0.20 per lb.
PET Film & Sheet
The total reported market of extruded film and sheet is 872 million pounds, of which identified industry
usage of RPET is 160 million pounds.
The reported market demand (to replace virgin PS, PVC and PET) if RPET was available is estimated at 1
billion pounds.
Current pricing for RPET sheet is $0.70-0.79 per lb.
RPET Strapping
The total reported domestic plastic strapping market is 240 million pounds. Of this market, industry
usage of virgin polypropylene is 132 million pounds and of PET is 108 million pounds.
It is generally accepted in the industry that less expensive strapping made from RPET could not only take
over the polypropylene strapping market, but convert as much of the much larger and more expensive
steel strapping market as RPET strapping was available.
Current pricing for RPET strapping is $0.90 -1.08 per lb.
4.2 Market Segmentation
The primary market can be broken down as follows.
Consumers of PET in:
California: 62
Oregon: 8
Washington: 9
Consumers of HDPE in:
California: 73
Oregon: 10
Washington: 12
4.3 Industry Analysis
Currently there is no direct competition in the western United States for either of the two divisions of
the Company. Any production in the trading area remains captive and not available to our target market.
The ability of the Company to obtain a source of post-consumer bottle stock is an integral component of
the strategy to vertically integrate operations and manufacture products in demand by western
consuming industries. Without the cleaning and refining division, it would be difficult to source sufficient
RPET flake resin at costs that would allow the Company to be competitive.
4.3.1 Barriers to Entry
Limited Supply of raw material
Recycled PET (RPET) resins are in high demand, and demand is currently under-supplied. Many
manufacturers are delaying expansion because of uncertainty of supply. Entrants would have to consider
sourcing post-consumer or post-industrial waste and clean and refine it rather than attempting to
purchase flake on the open market. Even at that, there is not an over-abundance of post-consumer or
post industrial material in the marketplace.
Equipment costs are high and industry specific, resulting in a high exit cost.
Because of the scarcity of RPET flake, entrants may be forced to establish cleaning and refining facilities
for post-consumer bottles. The equipment required is costly and very industry specific. It would not
easily be re-sold as a system.
There is a market for used extrusion equipment, which normally sees 60-70% of new value being
realized.
Vertical integration is an important consideration and difficult to accomplish successfully.
Because of the scarcity of RPET resin, and to maximize profit potential, entrants must consider a two-
stage production facility. Cleaning and refining post-consumer bottles and extruding the resulting flake
into commercial products requires a management team such as Replay has, with a broad range of
expertise, experience, industry contacts and knowledge in both areas.
Firm contracts for supply and sales.
Replay Management’s industry contacts will allow us to secure contracts for both supply of feed stock
and sale of finished goods.
Freight is a major cost of operations; proximity to source of supply and markets is crucial.
Hauling plastic materials is expensive so entrants will have to consider establishing facilities close to
materials and markets. Entrants with existing operations would have to consider new separate facilities
in many cases, reducing economies of scale and making management more difficult.
4.3.2 Competition and Buying Patterns
There has been a strong demand (sellers’ market) for our products for several years. Traditional buying
patterns in this industry are based on quality, price, reputation of manufacturer, freight costs, delivery
times and proximity to markets. During such a sellers’ market, buying patterns are often more influenced
by availability.
4.3.3 Main Competitors
Currently in the western United States, there is no direct competition for cleaning and refining post-
consumer or post-industrial PET. Nor is there any non-captive extrusion of roll stock sheet.
The extruded sheet required by thermoformers is currently supplied by:
Advance Extrusion, Becker, MN
Kama, Pittsburgh, PA
Plasti-Shell Packaging, Gonzales, LA
Petco, Montreal, Canada
Klockner, VA
In a news release dated September 10, 2004, Itec Environmental Group, Inc. announced their intention
to open a PET and High Density Polyethelene (HDPE) recycling operation in Riverbank, CA (east of San
Francisco). The news release states that the Company’s new and yet unproven technology lets it work
with bottle streams that others have to reject as too dirty. This Company is familiar to our Management,
and is not considered a significant factor in any of our markets.
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PROFESSIONAL SERVICESSecurity Guard Business Plan Sample
Protect your community by starting a security business using a security guard business plan similar to
this one.
Entrepreneur Published 1 year ago on Oct 31, 2016 By Entrepreneur 83-security-guard-business-plan

Protect your community by starting a security business using a security guard business plan similar to
this one to compile your own.
1Executive Summary
Batten-Hatchez Security is a start-up security company founded by Chindit Batten, an experienced

former police sergeant and security company manager. Located in Coastalburg at its launch, the business
will provide security guards, security audits, and referrals to equipment providers to commercial
buildings, retail businesses, and, eventually special event venues and other clients. The business seeks to
acquire capital from an angel investor and will expand to additional cities in our state and beyond if
successful.
In the current political climate, with increasing fears of terrorist activity, and the current economic
climate, which promises an upswing in general and in outsourced services especially, this business is
launching at the right time. The business will target large retail stores and building management
companies first in order to establish a strong base of clients in Coastalburg.
Batten-Hatchez will grow its employee base of security guards carefully, based on client contracts, and
use both full-time and part-time guards. The business expects respectable sales of in the first year,
almost doubling by the end of the third year. Gross margins will be similar to the industry average, based
on guard labor costs vs. billings.
After the initial investment and launch, a lean first year, and the establishment of an office and training
space in the second year, the business will be poised to expand through its own financing after three
years. After the business is proved replicable in additional cities, the business may be sold to provide an
exit for the initial investor and founders.
Related: Free Business Plan Template Download
Objectives
Batten-Hatchez Security will base its success on meeting the following objectives:
Employ 25 full-time equivalent security guards by the end of the third year of operation
Supply security guards to 15 buildings on a full-time basis by the end of the third year of operation
Earn $2 million in revenue with net profit over $300,000 in its third year of operation
Mission
Batten-Hatchez Security will remove worries for clients who require security guards for their buildings,
facilities, and events by providing excellent customer service for clients and in-depth training for their
employees.
Keys to Success
Batten-Hatchez Security believes the keys to success in its industry include:
Listening carefully to client concerns and objectives to create customized security guard packages
Knowing what the client does not know (bringing deep security expertise as well as knowledge of legal
regulations and liability to the table)
Training security guards carefully and maintaining their training and certifications (e.g. to carry firearms)
Monitoring the quality of security guard service to offer quality assurance
2Company Summary
security-company-summary
Batten-Hatchez Security is a startup security company founded by Chindit Batten, a former police
sergeant and security company manager with fifteen years in law enforcement and ten years in security
work. The business will provide security guards to commercial buildings, retail businesses, and special
events. The business will launch in Coastalburg but will expand to additional cities if successful.
Company Ownership
Chindit Batten is CEO and founder of Batten-Hatchez Security. He currently owns 60% of the business
and the remaining 40% of shares are owned by his partner and co-founder, Viipuri Hatchez, COO. The
business is incorporated as an S Corporation to enable additional investment for its launch. The founders
shares will be diluted as up to 40% of shares will be given to investors.
Start-up Summary
Batten-Hatchez Security will launch as a home-based business out of the home office of Chindit Batten.
Initially, this will reduce the cost of rent and equipment. Training for security guards will be provided in
temporarily rented office space as needed.
Other start-up costs include the costs of incorporation and permits, such as concealed weapons permits,
business license, and police clearances (legal fees), the initial website and brochure design and printing,
and the first insurance premium for the business, including liability insurance for the guard’s work and
carrying of firearms. Long-term assets include mobile phones and headsets for all guards and employees,
as well as two-way radios for guards working as teams.
Related: Conducting a Business Plan Market Analysis
3Services
security-company-camera
Batten-Hatchez Security will provide well trained guards for one or more of the following purposes:
To guard entrances and screen guests/employees
To monitor clients’ premises with video surveillance equipment
To protect clients’ assets, employees and guests
To deter crime with visual presence
To organize response in the case of fire, evacuation, or other emergency
To respond to customer and employee health emergencies and accidents
To eject unwanted customers or trespassers
To liaison with police and city emergency responders
In addition, the principals of the firm will offer the following:

Security audits and recommendations for security plans
Referrals to providers of security technology (camera systems, etc.)
Batten-Hatchez will be a licensed, insured, and bonded business and will offer both armed and unarmed
guards, based on client needs and budgets. All guards will be certified for security work and to carry
firearms. Whenever possible, the same guards will be sent consistently to the same clients. However,
substitutes will be necessary from time to time and the business will ensure that detailed data about the
job is transmitted to substitute guards on those occasions.
Batten-Hatchez Security will build trust with clients as a partner, rather than simply in the specific guard
or guards they grow comfortable with. Guards will keep in constant communication with their team via
portable two-way radios and with the Batten-Hatchez office, as necessary through mobile phones.
The Batten-Hatchez office will be not be staffed full-time at launch, but the CEO and COO will be within
reach by phone wherever they work. Guards who encounter criminal activity will alert the authorities
immediately rather than going through a communications centre.
Once the Batten-Hatchez office is established outside of the home of Chindit Batten, it will be staffed
full-time with a rotation of three call centre personnel who will cover the dispatches. Guards will either
be stationed at desks or patrol on foot at all facilities. Clients must provide vehicles if their jobs require
vehicle patrol (i.e., a facility with several buildings), but this will not be a focus of Batten-Hatchez
Security.
Related: How to Write a Funding Proposal
4Market Analysis Summary
security-market-analysis-summary
The market for security guard services includes building management companies, retail businesses,
event venues, and other businesses. IBISworld.com reports that the security services industry as a whole
was $29.7 billion in 2008. While this number includes investigative services and armoured car services, it
is estimated that security guards accounted for $22.3 billion. This represents approximately 540,000
employees in the security guard industry.
While market revenue has dropped 2% in 2008 due to the recession, it is expected that the market will
rise again due to increasing outsourcing of security services by companies who will delay hiring their
own full-time employees as the recession ends. The continuing and growing concerns about security
brought on by international terrorism are also expected to contribute to growth in the industry.
Of the potential targets available in Coastalburg Batten-Hatchez Security will focus on building
management companies and retail businesses at the outset. These businesses require steady security
needs and serving them is simpler than serving special events.
Related: How Do I Start A Security Company?
Market Segmentation
The market analysis table shows the market segmentation for Coastalburg among the major market
segments for security guard services. Growth is slow among these markets as new development is not
prevalent in Coastalburg currently.
Building management companies generally install surveillance equipment and employ security guards to
monitor that equipment, to staff front desks/security checks, and sometimes for general patrol. These
companies often work with a number of commercial or residential buildings and look to establish a
relationship with one reliable vendor for all of their security guard needs. While some buildings require
night-shift guards, others require only day coverage.
Large retail businesses use security guards to deter theft and to provide safety. These include
department stores and other retail stores over 4,000 square feet, although some smaller stores may use
security guards if they sell high-priced items (designer fashion, jewelry, technology, etc.). Retailers
require more guards during the day. Some simply lock the store at night while some larger department
stores use night patrols as well.
Event venues use security guards to monitor guest lists and fire capacities and to organize emergency
response. Nightclubs and bars may be included in this category. However, most nightclubs and bars
employ their own security personnel (or “bouncers”) directly and do not use vendors. Event security has
the same risks as other security, but there is limited time for security audits and situations change fast,
making this a higher stress business that requires better trained guards. Events tend to happen in the
evenings with weekday nights for corporate events and weekend nights for private events.
Educational institutions, such as primary and secondary schools and colleges, generally employ security
officers to guard and patrol their buildings and campuses. Often these institutions employ their own in-
house security staff, but they will sometimes use outsources security vendors. These institutions require
night and day patrols.
Target Market Segment Strategy
Batten-Hatchez Security will target the first two of these target markets initially, building management
companies and retail businesses. Both segments require ongoing security vendors and are eager to
establish long-term relationships. Once relationships are established, good customer service, quality
assurance, and competitive pricing can ensure that the relationships are retained and that the security
provider is considered a true partner in the protection of the building or businesses’ assets and people.
Furthermore, the other two target markets listed will be taken on at a later date, if at all. Event venues
require more specialised services and may be a slower market to tackle. Educational institutions are
often eager to establish their own security staffs, making this a difficult market to establish a strong
foothold in as well.
Related: Target Market Worksheet
Service Business Analysis
According to IBISWorld, there were 41,000 security services firms in the U.S. in 2008 running 56,000
establishments. The average size of a firm was $700,000 revenue per year based on these numbers,
meaning that the industry includes both small and larger companies. There are few barriers to entry, as
long as basic legal requirements are met, as the capital investment in the business is very low. The
industry depends on a supply of labor, often using retired police officers as security guards.
As security guard services are sold business-to-business, marketing and advertisement is generally
targeted on the markets and industries the security companies seek to serve. Businesses generally
search for security guard providers on the Internet or through referrals from other companies they trust.
Competition and Buying Patterns
Top players in the industry include Securitas AB, Allied Security LLC, The Brink’s Company, and G4S plc.
Huge players provide services for a huge range of markets, including governments, chemical and
petrochemical, colleges and universities, commercial real estate, financial institutions, health care
facilities, manufacturing and industrial, residential communities, shopping centers, and temporary
security services.
Smaller security companies achieve success based on the expertise and reputation of their founding
managers and the growth of a team with a similar track record. The continued success of a company
depends on client satisfaction, leading to referrals.
Larger institutions and governments may receive several bids for security contracts, while smaller
businesses (such as many that Batten-Hatchez Security will target) often prefer to try out security
companies and move on if they do not meet expectations.
The smaller the amount of assets being protected, the more willing a company will be to risk their
security on educated hunches about a security company without feeling the need to do due diligence on
a number of options.
IBISworld reports the following about the security industry:
While the public’s perception of the rising crime rate assists revenue, the most significant factor which
increases the demand for this industry’s services is a breach of an existing security system, a break-in or
a near break in. The economic crisis has hurt demand over the past two years but things will soon begin
to improve.
In Coastalburg, security guard service competitors include securityguard.com, Top Guard Security, US
Security Guard Services, and Trend Security Corporation.

CONTINUE READING PROFESSIONAL SERVICESHigh-Tech Marketing Sample Business Plan
This sample business plan will provide you with the ideal guidelines for starting your high tech marketing
business.
Entrepreneur Published 8 years ago on Oct 24, 2009 By Entrepreneur
High-Tech Marketing Business Plan
Executive Summary
Acme Consulting will be a consulting company specializing in marketing of high-technology products in

international markets. The company offers high-tech manufacturers a reliable, high-quality alternative to
in-house resources for business development, market development, and channel development.
Acme Consulting will be created as a California C corporation based in Santa Clara County, owned by its
principal investors and principal operators. The initial office will be established in A-quality office space in
the Santa Clara County “Silicon Valley” area of California, the heart of the U.S. high tech industry.
Within the US and European high tech firms that Acme plans to target,we will focus on large
manufacturer corporations such as HP, IBM & Microsoft. Our secondary target will be the medium-sized
companies in high growth areas such as multimedia and software. One of Acme’s challenges will be
establishing itself as a real consulting company, positioned as a relatively risk-free corporate purchase.
Industry competition comes in several forms, the most significant being companies that choose to do
business development and market research in-house. There are also large, well known management
consulting firms such as Arthur Anderson, Boston Consulting Group, etc. These companies are generalist
in nature and do not focus on a niche market. Furthermore, they are often hampered by a flawed
organizational structure that does not provide the most experienced people for the client’s projects.
Another competitor is the various market research companies, such as Dataquest and Stanford Research
Institute. Acme Consulting’s advantage over such companies as these is that Acme provides high level
consulting to help integrate market research data with the companies goals.
Acme Consulting will be priced at the upper edge of what the market will bear, competing with the
name-brand consultants. The pricing fits with the general positioning of Acme as providing high-level
expertise.
The company’s founders are former marketers of consulting services, personal computers, and market
research, all in international markets. They are founding Acme to formalize the consulting services they
offer. Acme should be managed by working partners, in a structure taken mainly from Smith Partners. In
the beginning we assume 3-5 partners.
The firm estimates profits of approximately $65,000 by Year 3 with a net profit margin of 6%. The
company plans on taking on approximately $130,000 in current debt and raise and additional $50,000 in
long-term debt to invest in long-term assets. The company does not anticipate any cash flow problems
arising.
1.1 Objectives
Sales of $550,000 in Year 1 and $1 million by Year 3.
Gross margin higher than 70%.
Net income more than 5% of sales by Year 3.
1.2 Mission
Acme Consulting offers high-tech manufacturers a reliable, high-quality alternative to in-house resources
for business development, market development, and channel development on an international scale. A
true alternative to in-house resources offers a very high level of practical experience, know-how,
contacts, and confidentiality. Clients must know that working with Acme is a more professional, less risky
way to develop new areas even than working completely in-house with their own people. Acme must
also be able to maintain financial balance, charging a high value for its services, and delivering an even
higher value to its clients. Initial focus will be development in the European and Latin American markets,
or for European clients in the United States market.
1.3 Keys to Success
Excellence in fulfilling the promise–completely confidential, reliable, trustworthy expertise and

information.
Developing visibility to generate new business leads.

Leveraging from a single pool of expertise into multiple revenue generation opportunities: retainer
consulting, project consulting, market research, and market research published reports.
Company Summary
Acme Consulting is a new company providing high-level expertise in international high-tech business
development, channel development, distribution strategies, and marketing of high-tech products. It will
focus initially on providing two kinds of international triangles:
Providing United States clients with development for European and Latin American markets.
Providing European clients with development for the United States and Latin American markets.
As it grows it will take on people and consulting work in related markets, such as the rest of Latin
America, the Far East, and similar markets. It will also look for additional leverage by taking brokerage
positions and representation positions to create percentage holdings in product results.
Total start-up expense (including legal costs, logo design, stationery and related expenses) comes to
$18,350. Start-up assets required include $7,000 in short-term assets (office furniture, etc.) and $25,000
in initial cash to handle the first few months of consulting operations as sales and accounts receivable
play through the cash flow.
2.2 Company Locations and Facilities
The initial office will be established in A-quality office space in the Santa Clara County “Silicon Valley”
area of California, the heart of the U.S. high tech industry.
Acme Consulting will be created as a California C corporation based in Santa Clara County, owned by its
principal investors and principal operators. As of this writing, it has not been chartered yet and is still
considering alternatives of legal formation.
Services
Acme offers the expertise a high-technology company needs to develop new product distribution and
new market segments in new markets. This can be taken as high-level retainer consulting, market
research reports, or project-based consulting.
3.1 Service Description
Retainer consulting: We represent a client company as an extension of its business development and
market development functions. This begins with complete understanding of the client company’s
situation, objectives, and constraints. We then represent the client company quietly and confidentially,
sifting through new market developments and new opportunities as is appropriate to the client,
representing the client in initial talks with possible allies, vendors, and channels.
Project consulting: Proposed and billed on a per-project and per-milestone basis, project consulting
offers a client company a way to harness our specific qualities and use our expertise to solve specific
problems, develop and/or implement plans, and develop specific information.
Market research: Group studies available to selected clients at $5,000 per unit. A group study is a
packaged and published complete study of a specific market, channel, or topic. Examples might be
studies of developing consumer channels in Japan or Mexico, or implications of changing margins in
software.
3.2 Competitive Comparison
The competition comes in several forms:
The most significant competition is no consulting at all, companies choosing to do business

development, channel development and market research in-house. Their own managers do this on their
own, as part of their regular business functions. Our key advantage in competition with in-house
development is that managers are already overloaded with responsibilities, they don’t have time for
additional responsibilities in new market development or new channel development. Also, Acme can
approach alliances, vendors, and channels on a confidential basis, gathering information and making
initial contacts in ways that the corporate managers can’t.
The high-level prestige management consulting: McKinsey, Bain, Arthur Anderson, Boston Consulting
Group, etc. These are essentially generalists who take their name-brand management consulting into
specialty areas. Their other very important weakness is the management structure that has the partners
selling new jobs, and inexperienced associates delivering the work. We compete against them as experts
in our specific fields, and with the guarantee that our clients will have the top-level people doing the
actual work.
The third general kind of competitor is the international market research company: International Data
Corporation (IDC), Dataquest, Stanford Research Institute, etc. These companies are formidable
competitors for published market research and market forums, but cannot provide the kind of high-level
consulting that Acme will provide.
The fourth kind of competition is the market-specific smaller house. For example: Nomura Research in
Japan, Select S.A. de C.V. in Mexico (now affiliated with IDC).
Sales representation, brokering, and deal catalysts are an ad-hoc business form that will be defined in
detail by the specific nature of each individual case.
3.3 Sales Literature
The business will begin with a general corporate brochure establishing the positioning. This brochure will
be developed as part of the start-up expenses.
Literature and mailings for the initial market forums will be very important.
3.4 Fulfillment
The key fulfillment and delivery will be provided by the principals of the business. The real core value is
professional expertise, provided by a combination of experience, hard work, and education (in that
order).
We will turn to qualified professionals for freelance back-up in market research and presentation and
report development, which are areas that we can afford to sub-contract without risking the core values
provided to the clients.
3.5 Technology
Acme Consulting will maintain the latest Windows and Macintosh capabilities including:
Complete e-mail facilities on the Internet, Compuserve, America-Online, and Applelink, for working with
clients directly through e-mail delivery of drafts and information.
Complete presentation facilities for preparation and delivery of multimedia presentations on Macintosh
or Windows machines, in formats including on-disk presentation, live presentation, or video
presentation.
Complete desktop publishing facilities for delivery of regular retainer reports, project output reports,
marketing materials, and market research reports.
3.6 Future Services
In the future, Acme will broaden the coverage by expanding into coverage of additional markets (e.g., all
of Latin America, Far East, Western Europe) and additional product areas (e.g., telecommunications and
technology integration).
We are also studying the possibility of newsletter or electronic newsletter services, or perhaps special
on-topic reports.
Acme will be focusing on high-technology manufacturers of computer hardware and software, services,
and networking, who want to sell into markets in the United States, Europe, and Latin America. These
are mostly larger companies, and occasionally medium-sized companies.
Our most important group of potential customers are executives in larger corporations. These are
marketing managers, general managers, sales managers, sometimes charged with international focus
and sometimes charged with market or even specific channel focus. They do not want to waste their
time or risk their money looking for bargain information or questionable expertise. As they go into
markets looking at new opportunities, they are very sensitive to risking their company’s name and
reputation.
Large manufacturer corporations: Our most important market segment is the large manufacturer of
high-technology products, such as Apple, Hewlett-Packard, IBM, Microsoft, Siemens, or Olivetti. These
companies will be calling on Acme for development functions that are better spun off than managed in-
house, for market research, and for market forums.
Medium-sized growth companies: particularly in software, multimedia, and some related high-growth
fields, Acme will offer an attractive development alternative to the company that is management
constrained and unable to address opportunities in new markets and new market segments.
As indicated by the previous table and Illustration, we must focus on a few thousand well-chosen
potential customers in the United States, Europe, and Latin America. These few thousand high-tech
manufacturing companies are the key customers for Acme.
4.3 Service Business Analysis
The consulting “industry” is pulverized and disorganized, with thousands of smaller consulting
organizations and individual consultants for every one of the few dozen well-known companies.
Consulting participants range from major international name-brand consultants to tens of thousands of
individuals. One of Acme’s challenges will be establishing itself as a real consulting company, positioned
as a relatively risk-free corporate purchase.
The key element in purchase decisions made at the Acme client level is trust in the professional
reputation and reliability of the consulting firm.
1. The high-level prestige management consulting:
Strengths: International locations managed by owner-partners with a high level of presentation and
understanding of general business. Enviable reputations which make purchase of consulting an easy
decision for a manager, despite the very high prices.
Weaknesses: General business knowledge doesn’t substitute for the specific market, channel, and
distribution expertise of Acme, focusing on high-technology markets and products only. Also, fees are
extremely expensive, and work is generally done by very junior-level consultants, even though sold by
high-level partners.
2. The international market research company:

Strengths: International offices, specific market knowledge, permanent staff developing market research
information on permanent basis, good relationships with potential client companies.
Weaknesses: Market numbers are not marketing, not channel development nor market development.
Although these companies compete for some of the business Acme is after, they cannot really offer the
same level of business understanding at a high level.
3. Market specific or function specific experts:
Strengths: Expertise in market or functional areas. Acme should not try to compete with Nomura or
Select in their markets with market research, or with ChannelCorp in channel management.
Weaknesses: The inability to spread beyond a specific focus, or to rise above a specific focus, to provide
actual management expertise, experience, and wisdom beyond the specifics.
4. Companies do in-house research and development:
Strengths: No incremental cost except travel; also, the general work is done by the people who are
entirely responsible, the planning is done by those who will implement it.
Weaknesses: Most managers are terribly overburdened already, unable to find incremental resources in
time and people to apply to incremental opportunities. Also, there is a lot of additional risk in market
and channel development done in-house from the ground up. Finally, retainer-based antenna
consultants can greatly enhance a company’s reach and extend its position into conversations that might
otherwise never have taken place.
4.3.3 Business Participants
At the highest level are the few well-established major names in management consulting. Most of these
are organized as partnerships established in major markets around the world, linked together by
interconnecting directors and sharing the name and corporate wisdom. Some evolved from accounting
companies (e.g. Arthur Andersen, Touche Ross) and some from management consulting (McKinsey,
Bain). These companies charge very high rates for consulting, and maintain relatively high overhead
structures and fulfillment structures based on partners selling and junior associates fulfilling.
At the intermediate level are some function-specific or market-specific consultants, such as the market
research firms (IDC, Dataquest) or channel development firms (ChannelCorp, Channel Strategies,
ChannelMark).
Some kinds of consulting are little more than contract expertise provided by somebody who, while
temporarily out of work, offers consulting services.
4.3.4 Distributing a Service
Consulting is sold and purchased mainly on a word-of-mouth basis, with relationships and previous
experience being, by far, the most important factor.
The major name-brand houses have locations in major cities and major markets, and executive-level
managers or partners develop new business through industry associations, business associations,
chambers of commerce and industry, etc., and in some cases social associations such as country clubs.
The medium-level houses are generally area specific or function specific, and are not easily able to
leverage their business through distribution.
CONTINUE READING PROFESSIONAL SERVICESBusiness Development Sample Business Plan
Using this sample business plan will allow you to successfully take the first steps in starting a business
development company.
Entrepreneur Published 8 years ago on Oct 24, 2009 By Entrepreneur

Business Development Business Plan
Executive Summary
We are currently in a highly lucrative market in a rapidly growing economy. The current trend towards an
increase in the number of entrepreneurs and competition amongst existing companies presents an
opportunity for an increased demand for market information and services that will enable companies to
stay ahead of the pack.
Our services will be positioned very carefully: they will be of extremely high quality, relevant, timely and
accurate, tailored to the clients’ needs so as to enable them to make the right decisions, in turn leading
towards growth of their companies, benefiting the overall economy.
Palms and Bonds offers the expertise that a proactive-oriented and market-opportunity seeking
company needs to develop and enter new product distribution and new market segments in new
markets. We intend to provide a number of necessary services to the business community and to the
public. These can be summed up in two main divisions — Business and Training Services. Our business
services can be taken as marketing research, market research reports, project-based consulting, business
and marketing plans, plan consulting and writing, high-level retainer consulting and company
registration. Our training services include workshops and seminars on such topics as sales and
marketing, as well as in-house training of receptionists, secretaries, and sales and marketing personnel.
Our marketing strategy will be based mainly on ensuring that customers know what needs the services
are able to fulfill, and making the right information available to the right target customer. We intend to
implement a market penetration strategy that will ensure that we are well known and respected in our
respective industry. We will ensure that our services’ prices take into consideration people’s budgets,
and that these people appreciate the services, know that it exists, and where to find it. The marketing
will convey the sense of quality in every picture, every promotion, and every publication. Our
promotional strategy will involve integrating advertising, events, personal selling, public relations, direct
marketing and Internet marketing, details of which are provided in the marketing section of this plan.
Our target markets will range from persons in the corporate towers, small or medium businesses, to
home institutions needing information on their particular area of concern. The common bond will be the
appreciation of the importance of quality information that will enable correct decisions to be made,
holding all things equal. Palms and Bonds prides itself on its analytical ability, its value-added service,
competitive fees, its high standards of quality and its adaptability to changes in the market and in the
method of its practice.
Palms and Bonds intends to provide the client with more than just information and planning tools. We
intend to provide quality information that is customized to the client’s needs, in the process assisting
them on how best to use the available information. By employing our services, our clients are assured of
consultants dedicated to finding the right answers for their business and enabling them to benefit long
after we have finished our work. We are in this line of work because we like efficiency and because we
understand and believe in problem solving and market/marketing research.
As we grow we want to grow right. For example we recognize that we have to be in constant touch with
our stakeholders to ensure market knowledge at all times. This is the nature of the channels we deal
with. Also, we intend to build our management team correctly. We need the right people in the right
place at the right time if we are to ensure optimum growth. We intend to develop our team so that our
people can grow as the company grows — a mutually beneficial relationship.
In a nutshell, we don’t just intend to market and sell our service, but to market and sell customized
information, solutions and a total-quality environment. This will ensure we establish a reputable
corporate image.
1.1 Objectives
Our business strategy will revolve around the need to provide quality information to our various target
clients/customers, in the process fully satisfying their needs. This shall be undertaken through
recruitment of a professional marketing research and business consultancy team and the production of
good quality reports designed to cater to the client’s needs. These reports/proposals shall be
professionally done so as to be reflective of our intended image and reputation. We shall position
ourselves as a quality service provider that strives to provide accuracy, relevancy and specific
information. We intend to establish a good rapport with all the relevant government agencies and
private institutions that may in turn refer us to aspiring entrepreneurs.
With time our presence on the World Wide Web will increase the knowledge of our services to the
various market segments we shall be targeting. This is particularly so with foreign firms looking at
establishing themselves in Botswana, hence providing them easy access to local information. In such a
case Web presence is a natural objective in reaching the appropriate potential customers. We also intend
to have brochures that will enable clients to have an understanding of the types of services we offer and
advantages of doing so. In addition to well-done brochures, company profiles and business cards often
have a triggering effect on clients contemplating investing in Botswana. These will undoubtedly generate
increased sales of our products.
1.2 Keys to Success
The keys to Palms and Bonds success will undoubtedly be effective market segmentation through
identification of several niche markets and implementation strategies. Along these lines the company
intends to implement personal selling and direct marketing strategies to the target markets. Our
personal selling marketing strategies will rotate around keeping in touch with investment and finance
bodies for major clients and word-of-mouth for more individual investors. our key success factors will
include the following:
Excellence in fulfilling the promise: completely confidential, reliable, trustworthy expertise and
information. This dictates that we have the latest technology and software.
Uncompromising commitment to the quality of the work: that is, quality data, information and solutions.
Developing visibility to generate new business leads.
Leveraging from a single pool of expertise into multiple revenue generation opportunities: retainer
consulting, project consulting, market research, and market research published reports.
Successful niche marketing: we intend to find and target the quality-conscious customer in the right
channels, making sure that the customer will find us through aggressive marketing.
Timeous response to clients orders: we cannot afford to delay the client’s order for whatever reason as
this will have a negative bearing on our image and reputation, including future business. We need to be
continually communicating with the client.
Marketing know-how: in an increasingly competitive market there is need to aggressively market our
business and the services we provide so as to be continuously at the top of our prospective and current
clients minds.
Entrepreneurial Flair: market volatility and increasing duplication of business ideas advocates that we
continuously keep abreast of new trends and our competitors.
1.3 Mission
Palms and Bonds offers clients reliable, quality information and proposals for business development,
market development, and channel development that will maximize business development. A true
alternative to in-house resources we offer a very high level of practical experience, know-how, contacts,
and confidentiality. At Palms and Bonds we are able to provide comprehensive solutions to our clients’
problems that will foster business development. Clients must know that working with Palms and Bonds is
a more professional, less risky way to develop new areas even than working completely in-house with
their own people. Palms and Bonds must also be able to maintain financial balance, charging a
competitive and realistic value for its services, and delivering an even higher value to its clients. Initial
focus will be development of the local market clientele.
Our mission statement is:
“We endeavor to understand our customers’ business so well as to be able to offer comprehensive
solutions to their problems.”
Company Summary
Palms and Bonds is a relatively new company providing high-level expertise in local business
development, market identification and development, channel development, distribution strategies, and
marketing strategies for all types of products and services. It will focus initially on providing and
satisfying two kinds of markets:
Providing market research to local clients looking at developing their businesses for the increasingly
competitive markets, be they new or established.
Providing market research services to foreign investors looking at investing in the local markets.
As it grows it will take on people and consulting work in related markets. It will also look for additional
leverage by establishing relationships and representations with international market research
organizations.
Palms and Bonds is a Private Limited company. Its fiscal year is the calendar year. Messrs. TTT. and SSS.
equally own the company.

Total start-up capital and expenses covered (including legal costs, logo design, stationery and related
expenses) came to approximately P49,600. Start-up assets required and utilized included personal
computers, vehicles, office furniture, and other office equipment.
Services
Palms and Bonds offers expertise in market research, channel distribution, channel development, and
market development that allow clients to choose their preferred relationship: these include retainer
consulting relationships, project-based consulting, sales representation and market representation,
project-based market research, published market research, information forum events, business plans,
and marketing plans.
Palms and Bonds offers the expertise a proactive-oriented and market-opportunity seeking company
needs to develop and enter new product distribution and new market segments in new markets. We
intend to provide a number of necessary services to the business community and to the public. These
can be summed up in two areas — Business and Training Services. Our business services can be taken as
high-level retainer consulting, market research reports, project-based consulting, business and marketing
plans, plan consulting and writing, and company registration. Our training services include workshops
and seminars on such topics as sales and marketing, as well as in-house training of receptionists,
secretaries, and sales and marketing personnel.
3.1 Service Description
Our business planning services include: assisting companies with the research and structuring of
comprehensive, written business and marketing plans; providing a written business plan package, which
delivers a complete, detailed business plan to the client, specifically designed to meet their needs, that
is, FAP applications, bank loans, NDB loans, restructuring, new product development, market expansion,
etc.
In many cases, small businesses often consider next year’s budget an acceptable business plan. Any
investor or banker will disagree and insist on much more information prior to making a financial decision
regarding funding a business. We want to provide the opportunity for businesses, which have potential
to receive the funding that would help them become solid employers.
Market research: (Discussion omitted in this sample business plan)

Retainer consulting: (Discussion omitted)
Cash Flow Analysis: (Discussion omitted)
Project consulting: (Discussion omitted)
3.2 Sales Literature
The business will begin with a general corporate brochure establishing the positioning. This brochure
was developed as part of the start-up expenses including the business cards and Company Profile, mainly
for the large organizations that often recommend services to potential investors. Compliment slips are
also on the cards so as to raise awareness of the company and its services.
Literature and mailings for the initial market forums will be very important.
3.3 Technology
Palms and Bonds will maintain the latest market research software and Windows capabilities including:
Complete email facilities on the Internet for working with clients directly through email delivery of drafts
and information.
Complete presentation facilities for preparation and delivery of multimedia presentations on Windows
machines, in formats including on-disk presentation, live presentation, or video presentation.
Complete desktop publishing facilities for delivery of regular retainer reports, project output reports,
marketing materials, and market research reports.
3.4 Future Services
In putting the company together we have attempted to offer enough services to allow us to always be in
demand by our clients. However, economics has provided us with a new era of opportunities for the
small business in which we can only guess at the needs. The most important factor in developing future
services is market need. Our understanding of the needs of our target market segments is one of our
competitive advantages. It is critical to our effort to develop the right new services. We also have what
we call a “core service engine” (market research) that will be the foundation of future products. In the
future, Palms and Bonds will broaden its coverage by expanding into additional markets (e.g., the whole
of southern Africa) and additional product areas. However in doing so we will strive to ensure that it is
compatible with the existing services.
Now we have the possibility of new money being loosened for entrepreneurs and that means there will
be a substantial increase in the number of feasibility studies and business plans. This provides additional
business for virtually every area of business service we provide.
We are also studying the possibility of newsletter or electronic newsletter services (for the international
market), or perhaps special on-topic reports, pending further research on client needs.
We are today experiencing a rapid growth in the economy of unsurpassed nature. This has been brought
about by amongst other things, the relaxation of foreign exchange policies and macro economic policies
geared towards attracting foreign investors into the country. The fiscal and monetary policies of the
government geared towards maintaining growth with social justice have largely contributed towards this,
evidenced by our economy averaging a growth rate of 7% since 1990 — very high by international
standards.
The current drive and emphasis by the government on diversification of the industrial base away from
the minerals sector presents an opportunity for Palms and Bonds to make a valuable contribution
towards achieving this goal. This will result in implementation of modern market research techniques
and transfer of knowledge. Having undertaken a thorough and comprehensive research of the market
we realized that there was a need for a specialized market research firm that focuses on producing
market research reports that are tailored to the clients needs. Though there are business consultancy
firms currently on the market, some of whom have been in existence for a relatively long period of time,
we believe that there is a market need for one (ourselves in this instance) that particularly focuses on
market research. We intend to provide services of extremely high quality — something that cannot be
over-emphasized in the international arena with the current drive towards globalization.
We appreciate that entering such a market is not a bed of roses and intend to implement an aggressive
marketing strategy, well supported by the other business functions. The above prognosis influenced our
decision to enter the business consultancy industry.

Palms and Bonds will be focusing on local businesses and foreign investors looking at investing in the
country. These will be small, medium, and large-sized companies looking for a total service and quality
work.
Our most important group of potential customers are foreign investors. These are potential investors
who want to have a feel and understanding of the local markets and the opportunities, and constraints
they present to them. They do not want to waste their time or risk their money looking for bargain
information or questionable expertise. As they go into markets looking at new opportunities, they are
very sensitive to risking their company’s name and reputation.
Large corporations: one of our most important market segment is the large organization looking at
penetrating new or existing markets. These companies will be calling on Palms and Bonds for
development functions that are better spun off than managed in-house, for market research, and
feasibility studies.
Medium-sized growth companies: particularly in rapidly expanding markets, Palms and Bonds will offer
an attractive development alternative to the company that is management constrained and unable to
address opportunities in new markets and new market segments.
Small-sized companies: in an increasingly competitive environment entrepreneurs are becoming more

cautious in the markets they seek to enter and on establishing new market opportunities. They are often
seeking for prior research to be done to identify possible markets that are suited to their resources and
capabilities.
Hence the most likely types of businesses to require our services would include:
New businesses seeking investment or start-up capital
New firms looking at investing in the country
Existing companies which are expanding or introducing a new product/ service.

Our marketing strategy will be based mainly on making the right information available to the right target
customer. We will ensure that our services’ prices take into consideration people’s budgets, and that
these people appreciate the service and know that it exists, including where to find it. The marketing will
convey the sense of quality in every picture, every promotion, and every publication. There is already a
sense of segment strategy in the way we define our target market. We are choosing to compete in areas
that lend themselves to local competition, service and channel areas that match our strengths, and avoid
our weaknesses.
Our strategy calls for the development of relationships with investment bodies, attorneys, accountants
and financial institutions to support our business with referrals. Interviews with commercial loan officers
have indicated that there is a serious need for a professional firm like ours to help their clients in
market/marketing research, and development of comprehensive and concise business and marketing
plans.
4.2.1 Market Needs
Palms and Bonds intends to provide the client with more than general market information. We intend to
provide accurate, relevant, specific and timely information that will enable our clients to make more
accurate decisions. This information we intend to be available to our clients at competitive rates.
We understand that our target markets need more than just information but information that will enable
them to make more informed decisions. Our target client wants information that is relevant to their
needs and easily understandable so as to make the right decisions. We don’t just intend to provide a
service, but to provide one of unparalleled nature relative to the market.
4.2.2 Market Trends
Our intended markets are increasingly growing towards recognizing the difference between poor quality
business consultancy service and that of high quality. This development is an important trend for us as it
represents our target market, and hence opportunity. We now are having an increasing number of
people who appreciate quality information and the importance of having comprehensive and concise
market and business plans undertaken.
Another trend is the one toward greater use of specialized and focused consultants, instead of in-house
resources. Companies are looking for out-sourcing (but unfortunately few offer such a service) and, in
general, a preference for variable costs instead of fixed costs.
4.3 Positioning Statement
Although there are a number of attorneys and accountants who write or assist in writing a business plan,
the reality is that these professionals provide invaluable services in the areas in which they specialize,
but lack the imagination to write a comprehensive and effective business plan. The attorneys tend to
dwell on the legal aspects and contractual arrangements while accountants sweat over the balance
sheets, cash flow statements, product costs and income statements. Additionally, these vitally necessary
professionals cannot afford to spend the many hours necessary to work on a business plan when they
could be earning much more per hour concentrating on their particular field of expertise.
Our expertise lies in the ability to listen to a business owner and perceive their vision for their company
over the next few years. We can envision what the business person is looking for in the future, then put
it in writing and at a cost they can live with.
4.4 Service Business Analysis
The consulting “industry” is pulverized and disorganized, with many smaller consulting organizations and
individual consultants for every one of the few dozen well-known companies. These other organizations
often offer a service, which is not to the client’s satisfaction. In addition they often claim to offer a
service, which they are not fully capable of providing satisfactorily.
Consulting participants range from major international name-brand consultants to hundreds of

individuals. One of Palms and Bonds’ challenges will be establishing itself as a real consulting company,
specializing in market research, positioned as a relatively risk-free corporate purchase. The business
consulting industry may be segmented by economics and needs patterns. This incorporates some of the
service type differences, but in a more practical sense:
Mainline Services: these include marketing/market research undertaken through advertising, direct mail,
referrals and sales literature. Essentially these will be customized to the client’s needs.
Ancillary Services: these include services such as trading licenses and company formation, which tend to
be similar with not much to differentiate amongst providers except speed of execution. We intend to
have an extremely efficient and ‘state-of-the-art’ business centre that will cater to our clients’ needs.
Service provider decisions don’t tend to be major decisions/events covering relatively insignificant
amounts.
4.4.1 Distributing a Service
Consulting is sold and purchased mainly on a word-of-mouth basis, with relationships and previous
experience being, by far, the most important factor.
The major name-brand houses have locations in the main mall, and executive-level managers or partners
develop new business through industry associations, business associations, chambers of commerce and
industry, etc., and in some cases social associations such as country clubs.
The medium-level houses tend to be general in terms of services and specific in terms of target market
— targeting FAP seeking clients/individuals. They are not easily able to leverage their business through
distribution, which we intend to be one of our competitive advantages.
The key element in purchase decisions made at the Palms and Bonds client level is trust in the
professional reputation and reliability of the consulting firm. The most important factor in this market is
the quality of the service. The majority of the investment referrals said they were not satisfied with the
current plans often submitted for their approval as they were of poor quality.
There are numerous companies operating in Gaborone who classify themselves as “business
consultants”. However, upon contacting these, it appears that the vast majority of these companies are
bookkeeping and secretarial services companies. There are some companies that provide services similar
to those offered by us and that is good, but none of them specialize in market/marketing research. The
following are some of our main competitors:
The high-level prestige management consulting firms

Strengths: Prime locations managed by owner-partners with a high level of presentation and
understanding of general business. Enviable reputations, which make purchase of consulting an easy
decision for a manager, despite the very high prices.
Weaknesses: General business knowledge doesn’t substitute for the specific market, channel, and
distribution expertise of Palms and Bonds, focusing on local markets and products/services. Also, fees
are extremely expensive, and work is generally done by very junior-level consultants, even though sold
by high-level partners.
General Business Consultancy firms
Strengths: Expertise in certain functional areas particularly bookkeeping. Palms and Bonds intends not to
compete with general business consultancy firms in these markets.
Weaknesses: The inability to spread beyond a specific focus, or to rise above a specific focus, to provide
actual marketing and market research expertise, experience, and wisdom beyond the specifics.
The most significant competition is no consulting at all, companies choosing to do market research,
business development and channel development in-house.
Strengths: No incremental cost except travel; also, the general work is done by the people who are
entirely responsible, the planning is done by those who will implement it.
Weaknesses: Most managers are terribly overburdened already, unable to find incremental resources in
time and people to apply to incremental opportunities. Also, there is a lot of additional risk in market
and channel development done in-house from the ground up. Finally, retainer-based antenna
consultants can greatly enhance a company’s reach and extend its position into conversations that might
otherwise never have taken place.
Attorneys and Accounting firms

Strengths: Able to provide sound accounting or legal advice and services with the plans being done by
the partners.
Weaknesses: They often lack the imagination to write a comprehensive and effective business plan. The
attorneys tend to dwell on the legal aspects and contractual arrangements while accountants sweat over
the balance sheets, cash flow statements, product costs and income statements. Very little market
research, if any, is often undertaken, and often ineffectively.
4.4.4 Business Participants
At the highest level are the few well-established major names in management consulting. Most of these
are organized as partnerships established in major markets around the world, linked together by
interconnecting directors and sharing the name and corporate wisdom. Some evolved from accounting
companies and some from management consulting. These companies charge very high rates for
consulting, and maintain relatively high overhead structures and fulfillment structures based on partners
selling and junior associates fulfilling.
4.4.5 Competitive Comparison
We have sought to identify competition in terms of companies that satisfy the same client needs that we
intend to. Our competitors are few in our main service, and, including Government agencies, numerous
in our ancillary services. There will be a need to strongly differentiate ourselves from these other
businesses. However on a broader scale our competition comes in several forms:
The most significant competition is no market research consulting at all, companies choosing to do
market research, business development and channel development in-house. Their own managers do this
on their own, as part of their regular business functions. Our key advantage in competition with in-house
development is that managers are already overloaded with responsibilities, they don’t have time for
additional responsibilities in new market development or new channel development. Also, Palms and
Bonds can approach alliances, investment bodies, and channels on a confidential basis, gathering
information and making initial contacts in ways that the corporate managers can’t.
The high-level prestige management consulting: XXX and international firms. These are essentially
generalists who take their name-brand management consulting into specialty areas. Their other very
important weakness is the management structure that has the partners selling new jobs, and
inexperienced associates delivering the work. We compete against them as experts in our specific fields,
and with the guarantee that our clients will have the top-level people doing the actual work.
The third general kind of competitors are the various trading and Investment bodies. These companies
are formidable competitors for published market research and market forums, but cannot provide the
kind of high-level customized consulting that Palms and Bonds will provide.
The fourth kind of competition are the business consultancy firms, which undertake business plans for
various organizations. For example: LLL, MMM, NNN, and OOO Consultancy.
The fifth kind of competition are the numerous “fly-by-night” business consultants that claim to offer the
same services as we do. Often they offer a below par service with no qualified personnel.
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Plastics Recycling Business Plan

1.3 Keys to Success

The main keys to the success of the Company are:

Management – Strong senior management with extensive, broad-based, industry-specific experience.

1.4 Potential Risks

Unavailable or scarce raw material feed stock for production

There may not be a market for the Company’s products

The Company may not be able to attract top management

Company may not meet environmental standards

2.1 Company Ownership

2.1.1 Potential Conflict

Extruded roll stock sheet PET.

3.1 Product Description

3.2 Competitive Comparison

Market Analysis Summary

4.1 Target Market Segment Strategy

PET Film & Sheet

Current pricing for RPET sheet is $0.70-0.79 per lb.

Current pricing for RPET strapping is $0.90 -1.08 per lb.

4.2 Market Segmentation

The primary market can be broken down as follows.

Consumers of PET in:

Consumers of HDPE in:

4.3 Industry Analysis

4.3.1 Barriers to Entry

Limited Supply of raw material

Vertical integration is an important consideration and difficult to accomplish successfully.

4.3.2 Competition and Buying Patterns

4.3.3 Main Competitors

The extruded sheet required by thermoformers is currently supplied by:

Advance Extrusion, Becker, MN

Plasti-Shell Packaging, Gonzales, LA

Petco, Montreal, Canada

Click here to view this full business plan

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PROFESSIONAL SERVICESSecurity Guard Business Plan Sample

Entrepreneur Published 1 year ago on Oct 31, 2016 By Entrepreneur 83-security-guard-business-plan

Batten-Hatchez Security is a start-up security company founded by Chindit Batten, an experienced

Related: Free Business Plan Template Download

Batten-Hatchez Security believes the keys to success in its industry include:

Monitoring the quality of security guard service to offer quality assurance

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To guard entrances and screen guests/employees

To monitor clients’ premises with video surveillance equipment

To protect clients’ assets, employees and guests

To deter crime with visual presence

To organize response in the case of fire, evacuation, or other emergency

To respond to customer and employee health emergencies and accidents

To eject unwanted customers or trespassers

To liaison with police and city emergency responders

In addition, the principals of the firm will offer the following:

Referrals to providers of security technology (camera systems, etc.)

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4Market Analysis Summary

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Target Market Segment Strategy

Related: Target Market Worksheet

Service Business Analysis

Competition and Buying Patterns